The art of growth Portuguese Hospitality Atlas 2017 - 12th ... · Pousadas de Portugal only include the Monumental & Historical Hotels that are under management of Pestana Hotels

The art of growthPortuguese Hospitality Atlas 2017 - 12th edition

Preface

Miguel Eiras Antunes Tourism, Hospitality & Services Sector Leader

Jorge Sousa Marrão Real Estate Sector Leader

It is with great pleasure that we release the 12th edition of the Portuguese Hospitality Atlas 2017, an initiative that, since its first edition, intends to monitor the national trends of the hotel industry by providing consolidated market information.

The tourism sector has been surprising in a very positive way, presenting exceptional results. This milestone is clearly due to the involvement and dedication of all the professionals in the industry who have determinedly promoted the destination across borders.

Hence, it is with pride that we dedicate our work to this sector that has greatly contributed to the growth of our economy and is an example of motivation to reach other successes.

We want to thank once again the collaboration of industry players, in the conception of the Portuguese Hospitality Atlas, because only this way we can guarantee the consistency and the quality of the work we present.

The art of growth

Contents

© 2017. For further information, contact Deloitte Consultores, S.A.

National Ranking

Breakdown by classification

Breakdownby type

New hotel establishments

Regionalanalysis

Atlasevolution

European Benchmark

About

Contacts

http://docs.deloitte.pt/ah17pt.pdf


National ranking Home


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National rankingRanking of Hotel groups / Management entities in Portugal (number of accommodation units)

Accommodation units represent the number of rooms and/or apartments.This analysis was prepared based on public available information.Pousadas de Portugal only include the Monumental & Historical Hotels that are under management of Pestana Hotels & Resorts Group.The Marriott Hotels & Resorts Group includes the acquisition of the Starwood Group.

Pestana Hotels & Resorts / Pousadas de Portugal

Vila Galé Hotéis

Accor Hotels

Tivoli Hotels & Resorts

Marriott Hotels & Resorts

Hoti Hotéis/ Meliá Hotels & Resorts

SANA Hotels

VIP Hotels

InterContinental Hotels Group - IHG

NAU Hotels & Resorts

Dom Pedro Hotels

Turim Hotéis

HF Hotéis Fénix

Porto Bay Hotels & Resorts

Continental Hotels

DHM - Discovery Hotel Management

Hotéis Real

Inatel Turismo

MGM Muthu Hotels

Luna Hotels and Resorts

67

20

32

12

11

16

14

12

10

12

7

14

8

9

11

13

8

18

5

12

3.4%

1.0%

1.6%

0.6%

0.6%

0.8%

0.7%

0.6%

0.5%

0.6%

0.4%

0.7%

0.4%

0.5%

0.6%

0.7%

0.4%

0.9%

0.4%

0.6%

311

440

1,194

16.0%

22.6%

61.4%

7,326

4,123

3,360

2,561

2,436

2,310

2,217

2,066

1,705

1,541

1,399

1,320

1,320

1,293

1,288

1,282

1,231

1,211

1,080

1,039

5.2%

3.0%

2.4%

1.8%

1.7%

1.7%

1.6%

1.5%

1.2%

1.1%

1.0%

0.9%

0.9%

0.9%

0.9%

0.9%

0.9%

0.9%

0.8%

0.8%

42,108

44,178

53,453

30.1%

31.6%

38.3%

14, 998

8,502

6,651

5,410

5,490

4,627

4,371

4,252

3,391

3,703

2,915

3,144

2,554

2,557

2,641

3,118

2,561

2,394

2,568

2,357

5.0%

2.8%

2.2%

1.8%

1.8%

1.5%

1.5%

1.4%

1.1%

1.2%

1.0%

1.0%

0.9%

0.9%

0.9%

1.0%

0.9%

0.8%

0.9%

0.8%

88,204

95,795

116,345

29.4%

31.9%

38.7%

1,945 100% 139,739 100% 300,344 100%

2

2

3

2 4

2

2

2

Hotel group /Management entity

Hotelestablishments

Lodging capacityaccomodation units Beds International

presenceRanking

2016Current

Sub-total

N.º % of total N.º % of total N.º % of total Yes / No

Other Hotel groups / Management entities

Independent

Total

1

3

4

2

18

7

4

2

6

5

6

8

10

9

17

11

12

13

-

15

16

21

14

1

3

5

7

8

9

10

11

12

13

14

15

16

17

18

19

20

1

1

2

3

1

2

3

4

1

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Breakdown by type Home

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Breakdown by type

2%(35)

1%(1,281)

3%(54)

4%(5,076)

5%(93)

7%(141)

10%(193)

74%(104,223)

73%(1,429)

1,945 Hotel establishments

Accommodation units represent the number of rooms and/or apartments.

Total :

139,739 Accommodation units

9%(12,269)

11%(15,038)

1%(1,852)

Hotel

Rural Hotel Tourist Village Lodging Houses

Tourist Apartment Hotel-apartment

2%(35)

1%(1,281)

3%(54)

4%(5,076)

5%(93)

7%(141)

10%(193)

74%(104,223)

73%(1,429)


Accommodation units represent the number of rooms and/or apartments.

Total :


9%(12,269)

11%(15,038)

1%(1,852)

Hotel

Rural Hotel Tourist Village Lodging Houses

Tourist Apartment Hotel-apartment

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Breakdown by classification Home

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Breakdown by classification


Accomodation units represent the number of rooms and/or apartments.

Total :


Hotel establishments

Accommodation units

5 Star

8%(155)

15%(21,616)

4 Star

38%(731)

49%(68,841)

3 Star

33%(647)

26%(35,930)

2 Star

17%(331)

8%(11,141)

1 Star

2%(47)

1%(1,022)

Lodging House

2%(34)

1%(1,189)

1



Total :


Hotel establishments

Accommodation units

5 Star

8%(155)

15%(21,616)

4 Star

38%(731)

49%(68,841)

3 Star

33%(647)

26%(35,930)

2 Star

17%(331)

8%(11,141)

1 Star

2%(47)

1%(1,022)

Lodging House

2%(34)

1%(1,189)

1

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Regional analysis Home

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National total :



7% 10%

8% 4%

22%32%

15% 21 %

21%15%

22%15%

5% 3%

Centro

Alentejo

Lisboa

Norte

AlgarveR. A. Madeira

R. A. Açores

Regional analysisBreakdown by NUTS II

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© 2017. For further information, contact Deloitte Consultores, S.A.The analysis was made based on public information.

Norte Total(20,992)

AccorHotels

6%(1,204)

Axis Hotéise Golfe

4%(816)

HF HotéisFénix

4%(776)

Hoti Hotéis/Meliá Hotels

& Resorts

3%(655)

InterContinental

Hotels Group - IHG

3%(649)

Others

80%(16,892)

Centro Total(20,307)

3%(658)

3%(623)

3%(511)

2%(467)

2%(390)

87%(17,658)

Grupo de Desenvolvi-mento das Termas de Portugal

Hoti Hotéis/ Meliá Hotels &

Resorts

Montebelo Hotels & Resorts

Natura IMB Hotéis

Inatel Turismo

Others

Alentejo Total(6,302)

10%(641)

7%(454)

4%(266)

3%(205)

3%(155)

73%(4,581)

Sonae Capital

Pestana Hotels & Resorts / Pousadas

de Portugal

Vila Galé Hotéis

Blue & Green M'ar de Ar Hotels

Others

Lisboa Total(29,232)

7%(1,901)

6%(1,837)

6%(1,673)

5%(1,404)

3%(968)

73%(21,449)

SANA Hotels

VIP Hotels

Accor Hotels

Marriott Hotels& Resorts

Continental Others

R. A. Madeira Total(14,261)

21%(2,977)

6%(812)

5%(747)

5%(692)

4%(601)

59%(8,432)


de Portugal

Porto Bay Hotels

& Resorts

Four Views Hotels

Savoy Hotels & Resorts

Enotel Hotels & Resorts

Others

Algarve Total(44,032)

5%(2,140)

5%(2,066)

4%(1,650)

3%(1,309)

2%(1,080)

81%(35,787)

Vila Galé Hotéis


de Portugal



MGM MuthuHotels

Others

R. A. Açores Total(4,613)

18%(815)

10%(446)

6%(274)

5%(229)

5%(225)

56%(2,624)

Bensaude Turismo

Azoris Hotels & Leisure

Grupo Ciprotur

VIP Hotels

Açorsonho Hotéis

Outros

1

1

1 1

1 1

1

1

2

1

The analysis was made based on public information.

Norte Total(20,992)

AccorHotels

6%(1,204)

Axis Hotéise Golfe

4%(816)

HF HotéisFénix

4%(776)

Hoti Hotéis/Meliá Hotels

& Resorts

3%(655)

InterContinental

Hotels Group - IHG

3%(649)

Others

80%(16,892)

Centro Total(20,307)

3%(658)

3%(623)

3%(511)

2%(467)

2%(390)

87%(17,658)

Grupo de Desenvolvi-mento das Termas de Portugal

Hoti Hotéis/ Meliá Hotels &

Resorts

Montebelo Hotels & Resorts

Natura IMB Hotéis

Inatel Turismo

Others

Alentejo Total(6,302)

10%(641)

7%(454)

4%(266)

3%(205)

3%(155)

73%(4,581)

Sonae Capital


de Portugal

Vila Galé Hotéis

Blue & Green M'ar de Ar Hotels

Others

Lisboa Total(29,232)

7%(1,901)

6%(1,837)

6%(1,673)

5%(1,404)

3%(968)

73%(21,449)

SANA Hotels

VIP Hotels

Accor Hotels

Marriott Hotels& Resorts

Continental Others

R. A. Madeira Total(14,261)

21%(2,977)

6%(812)

5%(747)

5%(692)

4%(601)

59%(8,432)


de Portugal

Porto Bay Hotels

& Resorts

Four Views Hotels

Savoy Hotels & Resorts

Enotel Hotels & Resorts

Others

Algarve Total(44,032)

5%(2,140)

5%(2,066)

4%(1,650)

3%(1,309)

2%(1,080)

81%(35,787)

Vila Galé Hotéis


de Portugal



MGM MuthuHotels

Others

R. A. Açores Total(4,613)

18%(815)

10%(446)

6%(274)

5%(229)

5%(225)

56%(2,624)

Bensaude Turismo

Azoris Hotels & Leisure

Grupo Ciprotur

VIP Hotels

Açorsonho Hotéis

Outros

1

1

1 1

1 1

1

1

2

1

Top 5 Hotel groups / Management entities by NUTS II

The analysis was prepared based on public information.The name of Sonae Turismo Group was changed to Sonae Capital.

1

2

HomeRegional analysis

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4851

41

103

9771

103

51

NorteCentro

Alentejo

R. A. Madeira

LisboaNational average

Algarve

R. A. Açores2

Average size of the hotel establishments (no. of accommodation units)

The national average is the average size of the hotel establishments in terms of accommodation units.Accommodation units represent the number of rooms and / or apartments.

2

1

1


About

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Comparative analysis by NUTS II

ARR (Average Room Rate ) = room revenue / (# rooms x Occ. rate x 365). Source: TP (turismo de Portugal) - Travel BI, INE (December 2016 data - Report data: March 2017), ATL and Turismo do Porto; Analysis: Deloitte.

Occupancy rate

Lodging capacity (no. of rooms)

Lodging revenues (000€)

Overnight stays(000#)

Guests (000#)

Average stay

RevPAR

ARR ¹

Norte

55.69€

60.8%

21,762

269,071

6,884

3,806

35.05€

1.81

Centro

46.25€

43.5%

21,112

155,060

4,942

2,835

21.15€

1.74

Alentejo

54.32€

47.1%

6,283

58,623

1,584

875

26.83€

1.81

R. A. Madeira

59.67€

77.5%

14,280

241,147

7,307

1,355

47.85€

5.39

Lisboa

80.65€

72.5%

30,646

654,482

13,146

5,643

59.18€

2.33

Algarve

63.31€

64.9%

44,466

666,404

18,110

4,035

46.69€

4.49

R. A. Açores

52.52€

58.4%

4,615

51,702

1,544

509

32.26€

3.03

1


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Lisbon(NUTS II)

Lisbon(City)

2

RevPAR

59.18€ 69.05€ARR¹

Occupancy rate

Lodging capacity(no. of rooms)

Guests (000#)

Overnight stays(000#)

90.60€ 80.65€

72.5% 76.2%

20,63430,646

9,71713,146

4,0565,643

Lisboncity

ARR (Average Room Rate ) = lodging revenues / (# rooms x Occ. rate x 365). Overnight stay and guests: 2016 provisional data.

1

Source: ATL, Turismo do Porto, RNT, TP - Travel BI, INE; Analysis: Deloitte.

Comparative analysis Lisbon Region vs Lisbon City


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Overnight stay and guests: 2016 provisional data.


Seasonality index by NUTS II 1

Seasonality index = # overnight stay by month by NUTS II / Average annual overnight stay by NUTS II.1


About

Base 1 index

Norte Centro Lisboa Alentejo

Algarve R.A. Açores R.A. Madeira

Winter

Spring

Aut

umn-

Fall

Summer

January February

March

April

May

June

JulyAugust

September

October

November

December

Winter

Spring

Aut

umn-

Fall

Summer

January February

March

April

May

June

JulyAugust

September

October

November

December

Winter

Spring

Aut

umn-

Fall

Summer

January February

March

April

May

June

JulyAugust

September

October

November

December

Winter

Spring

Aut

umn-

Fall

Summer

January February

March

April

May

June

JulyAugust

September

October

November

December

Winter

Spring

Aut

umn-

Fall

Summer

January February

March

April

May

June

JulyAugust

September

October

November

December

Winter

Spring

Aut

umn-

Fall

Summer

January February

March

April

May

June

JulyAugust

September

October

November

December

Winter

Spring

Aut

umn-

Fall

Summer

January February

March

April

May

June

JulyAugust

September

October

November

December

Contacts


4% 5%

14% 13%

11% 14%

3% 4%

63% 58%

0% 0%

Lisboa

Norte

Algarve

Centro

Alentejo

5% 6%

R. A. Madeira

R. A. Açores

26,151 Local accommodation units

Local accomodation units represent the number of rooms and/or apartments.Source: Registo Nacional de estabelecimentos de alojamento local; Analysis: Deloitte.

National total:

101,841 Beds

Local accommodation


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Atlas evolution Home

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Atlas evolution

1

2

3

4

5

Pestana Hotels & Resorts / Pestana

Pousadas 1


Pousadas 1


Pousadas 1


Pousadas 1


Pousadas 1


Pousadas 1


Pousadas 1


Pousadas 1


Pousadas 1


Pousadas 1

Vila Galé Hotéis Vila Galé Hotéis Vila Galé Hotéis Vila Galé Hotéis Vila Galé Hotéis Vila Galé Hotéis Vila Galé Hotéis Vila Galé Hotéis Vila Galé Hotéis Vila Galé Hotéis

Accor Hotels Accor Hotels Accor Hotels Accor Hotels Accor Hotels Accor Hotels Accor Hotels Accor Hotels Accor Hotels Accor Hotels

Espírito Santo Hotéis 2



Tivoli Hotels & Resorts 2







Starwood Hotels & Resorts

VIP Hotels VIP Hotels VIP Hotels VIP Hotels VIP Hotels ECS Capital SANA Hotels SANA Hotels Marriott Hotels & Resorts 3

20172008 2009 2010 2011 2012 2013 2014 2015 2016The hotel

information within reach of your finger

The key to knowing the sector

Case studies

Anticipate your next move

A fusion ofperspectives

Emerging opportunities in a

global market

New players in the game

Leading winds

New reality, new behaviours

The art of growth

Espírito Santo Hotéis Group and Tivoli Hotels & Resorts Group are the same Hotel group / Management entity. The entity’s designation was changed.The Marriott Hotels & Resorts Group includes the acquisition of the Starwood Group.

Pestana Hotel & Resorts / Pestana Pousadas and Pestana Hotel & Resorts / Pousadas de Portugal are the same Hotel group / Management entity. The entity’s designation was changed.2

3

1

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New hotel establishments Home

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New hotel establishments

1st Quarter

Subsequent quarters

Total

18

-

12

-

5

5

1

--

4

Lisboa

8

--

--

-

-

4

3

-

1

Norte

4

-

-

2

1

-

-1--

-

-

Algarve

7

-

1-

-

-

4

-

-

-

2

Centro

1

----

-

1

-

-

-

-

Alentejo

0

--

--

-

-

-

-

-

-

R. A. Madeira

0

----

-

-

-

-

-

-

R. A. Açores

# Hotel establishments

Label :

Lodging House

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European Benchmark Home

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Amsterdam81.8%

106.4€

130.1€

London84.1%

158.7€

188.7€

Porto53.7%

42.9€

79.9€

Lisboa76.2%

69.1€

90.6€

Paris69.1%

87.6€

126.8€

Brussels61.1%

64.7€

105.9€

Barcelona78.8%

97.3€

123.5€

Berlin77.9%

75.6€

97.0€

Frankfurt68.2%

69.1€

101.3€

Rome70.9%

89.9€

126.8€

Madrid69.7%

67.8€

97.3€

Geneva70.9%

159.1€

224.4€

Milan67.9%

83.1€

122.4€

Vienna75.7%

78.8€

104.1€

Prague77.7%

68.9€

88.7€

1

1 2 3

ADR = RevPAR/ Occ. rate. RevPAR = Lodging revenues / (# rooms x 365). 2015 data.

European Benchmark

1

2

3

Label:

Occupancy rate

RevPAR (€)

ADR (€)

Source: Associação do Turismo de Lisboa and Observatoire du Tourism à Bruxelles ( December 2016) ; Analysis: Deloitte.

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53.7%

61.1%

67.9% 68.2% 69.1% 69.7% 70.9% 70.9%75.7% 76.2% 77.7% 77.9% 78.8% 81.8%

84.1%

Occupancy rate (%)

Porto3

Bruss

els

Madrid

Pragu

e

Lisbon

Frankfu

rt

Berlin

Vienna

Mila

n

Paris

Rome

Barcelona

Amste

rdam

London

Geneva

42.9 €

64.7 € 67.8 € 68.9 € 69.1 € 69.1 € 75.6 €78.8 € 83.1 € 87.6 €

89.9 € 97.3 €

106.4 €

158.7 € 159.1 €

RevPAR (€)

Porto3

Bruss

elsM

adridPra

gue

Lisbon

Frankfu

rtBerli

nViennaM

ilan

ParisRom

eBarc

elonaAm

sterd

amLo

ndonGeneva

79.93 €88.67 € 90.60 € 97.05 € 97.27 € 101.32 € 104.10 € 105.89 €

122.39 € 123.48 € 126.77 € 126.80 € 130.07 €

188.70 €

224.40 €

ADR (€) 2

Porto3

Bruss

els

Madrid

Pragu

eLis

bon

Frankfu

rt

Berlin

Vienna

Mila

n

ParisRom

e

Barcelona

Amste

rdam

London

Geneva

1

Benchmark Europeu

RevPAR = Lodging revenues / (# rooms x 365). ADR = RevPAR/ Occ. rate. 2015 data.

1

2

3

Source: Associação do Turismo de Lisboa and Observatoire du Tourism à Bruxelles ( December 2016) ; Analysis: Deloitte.

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Were considered the following types of establishments:

• Apartments; • Lodging Establishments; • Lodging Establishments – Hostels; and • Dwellings.

The information was collected from the Registo Nacional do Alojamento Local (RNAL), available through the website of Turismo de Portugal, on the third week of March 2017. The original information had a total of 38,790 establishments, but for the purpose of Atlas da Hotelaria 2017 we have considered a total of 26,151 establishments. The selection of establishments was based on the year of registration in the RNAL, therefore all establishments registered before 2000 and after December 31, 2016 were disregarded.According to information provided informally by Turismo de Portugal the registration of each establishment in the RNAL is performed autonomously and independently by the respective owners, so the accuracy of the information available is not the responsibility of the Turismo de Portugal.

Notes

Notes | Local accommodation

Was considered the following types of hotel establishments:

• Hotels; • Tourist apartments; • Apartment hotels; • Tourist village; • Lodging houses; and • Rural hotels.

For ranking purposes it was considered the total number of accommodation units in hotel establishments at 31st December 2016, including those which were temporarily not operating at that date. It should be noted that the units that compose the hotel complexes were considered disaggregated, i.e., they are recorded individually as hotel establishments.Accommodation units refer to the number of rooms and/or apartments.A double bed represents 2 beds, a T0 has 1 bedroom (2 beds), a T1 has 1 bedroom (2 beds), a T2 has 2 bedrooms (4 beds) and a T3 has 3 bedrooms (6 beds).The aggregation of hotel establishments in hotel groups / entities management complies its integration in a Group (entities that owns more than a hotel establishment) and / or the existence of a common denominator in their operation. Accor Hotels, Hoti Hotéis and Pestana Hotels & Resorts Group include tourism developments that are in a franchise system.The geographical division of Portugal complied with the NUTS II defined by National Institute of Statistics.The data collection from the 20 largest Groups was concluded on the third week of April 2017.The remaining information was collected through the websites of the Groups and independent hotel establishments, the databases of Turismo de Portugal and Regional Tourism Entities, as well as other public information.Tourist apartments with less than 10 apartments have not been considered.The information regarding the new hotel establishments expected for 2017 was collected until the last week of March 2017 and was based on Regional Tourism Entities information and public information.

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Miguel Eiras AntunesPartnerTel: +351 969658255 [email protected]

Jorge Sousa MarrãoPartnerTel: +351 963902674 [email protected]

Rui GidroPartnerTel: +351 933259269 [email protected]

Inês Cintra CostaManagerTel: +351 962103923 [email protected]

Pedro Santos RosaSenior ManagerTel: +351 [email protected]

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The art of growth Portuguese Hospitality Atlas 2017 - 12th ... · Pousadas de Portugal only include the Monumental & Historical Hotels that are under management of Pestana Hotels