Guy Kawasaki

Guy@Canva.com

The Art of Evangelism

Guy Kawasaki

Chief Evangelist

Canva

Guy@canva.com

Definition of evangelism

Getting people to believe as

much as you do

Part 1: Background

History of evangelism

• Greek: bringing the good news

• Jesus

• Macintosh Division

• Secularized

Why evangelism

• Good

• Cheap

• Long lasting

• Fun

What you need: a cause

• Do what couldn’t be done

• Do what could be done, better

• DICEE

DICEE

• Deep

• Intelligent

• Complete

• Empowering

• Elegant

How to create a cause

• Fill an existing need

• Anticipate a need

• Make what you want and pray

Why people join

• Contribute to society

• Feel good

• Prove themselves

• Enrich their lives

• Join a social group

Part 2: Principles

Touch gold

Plant many seeds

Provide a safe first step

Let 100 flowers blossom

Localize your efforts

Think Tinder, not

eHarmony

Show your passions

Post good shit

• Information

• Analysis

• Assistance

• Amusement

Post “too much”

Use user-generated

content

Perfect your shareability

Part 3: Social-media

evangelism

Be bold

Be bold

Dig deep

Go live

• Wirecast

• Be.Live

• Blue Jeans

Use Canva

canva.com/gift/guylive