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Copyright 2007, Alliance of Angels
Introduction
The Problem
The Solution
Sales Strategy
Partners
Competition
Traction
Advisory Board
Management
Revenue Model
Financials
The Offer
Market Size
Customers
The Anatomy of an Investor Presentation Condensed version from The Anatomy of the 10 Minute Pitch, a presentation from the Alliance of Angels
Copyright 2007, Alliance of Angels
Company name & logo One line description of what your company
does Presenters & contact information
Date Audience
Introduction
Copyright 2007, Alliance of Angels
The Problem • Define the problem and WHO has
this pain – Graphs – Pictures – Describe a problem scenario /usage case
The Problem
Copyright 2007, Alliance of Angels
The Solution Overview of primary product or
service that will solve the problem
The Solution
• Use multiple slides if necessary
• Do not exceed time limits • Product Photos, Screen shots • Logical Flow and Architecture diagrams • Short list of Feature/Benefits
Be clear about the status of
product development
Copyright 2007, Alliance of Angels
Traction Slide • Founded in 2003
• 3 full-time employees, 3 part-time
• Released v.1 fall of 2004
• 15 Beta Users, 10 Paying customers
• Signed up 3 channel partners
• Received ABC certification
• 1 provisional Patent filed
• Press coverage, awards
Traction
Copyright 2007, Alliance of Angels
Market Size • Build the number from the ground up
• Total Addressable Market • Use drivers relevant to your product
• Show the different segments – Pie Graph works well – Explain how you prioritize the segments
• “This is our initial market” (speak to why)
• If you must use 3rd party figures, cite the source
Market Size
Copyright 2007, Alliance of Angels
Customers • Current Customers
– 83 startup companies like the following:
Customers
• Potential Customers • Early stage technology companies raising between $250K to $2M
– Your Company, Inc. – His Company, Inc. – Her Company, Inc.
Copyright 2007, Alliance of Angels
Sales Strategy How do you sell your product? Direct and/or Channel Sales
If Direct, • How many sales people? • How long does it take to close a deal? • Who is the key decision maker? (Especially if that differs from
the key user)
If Channel, • Who are the partners? • How many are required? • How are the territories divided? (If relevant)
Sales Strategy
Copyright 2007, Alliance of Angels
Partners
• Revenue share • Content
provider • Distribution
partner/broker
Partners
Targeted Partners
Copyright 2007, Alliance of Angels
Revenue Model • Licensed Software • Hosted Solution, Monthly Fee + 2% of all transactions
booked through our system • We Sell Widgets; Direct and Through a Channel • Time and Materials
Revenue Model
Cost $650
Distributor $1750
Retailer $2000
Customer $2500
Gross Profit $1100
Avg Customer Buys 24 Widgets per year
20%
10%
Gross Margin >60%
Average Customer is worth $60,000 in annual Revenue
This is an example for demonstration purposes only
Copyright 2007, Alliance of Angels
Competition • Indirect Competition
– Summarize the current alternatives (other technologies or types of products)
• Direct Competitors (logos are easier to read than text) – List competing company 1 and an analysis – List competing company 2 and an analysis – List competing company 3 and an analysis
• Use a matrix if possible
Competition
Copyright 2007, Alliance of Angels
Management Team • Name, Position
– Prior Company, Position (VP or above), Years – Prior Company, Position (VP or above), Years
• Name, Position – Prior Company, Position (VP or above), Years – Prior Company, Position (VP or above), Years
• Name, Position – Prior Company, Position (VP or above), Years – Prior Company, Position (VP or above), Years
• Open positions
– VP Sales – Head of QA
Management
Copyright 2007, Alliance of Angels
Advisory Board • Name, Area of Expertise
– Company, Position (VP or above), Years – Prior Company, Position (VP or above), Years
• Name, Area of Expertise – Company, Position (VP or above), Years – Prior Company, Position (VP or above), Years
• Name, Area of Expertise – Company, Position (VP or above), Years – Prior Company, Position (VP or above), Years
• Name, Area of Expertise – Company, Position (VP or above), Years – Prior Company, Position (VP or above), Years
Advisory Board
Copyright 2007, Alliance of Angels
Five Year Projections (Millions, US)
$3M $10M
$40M
$80M
$120M
-$10$10$30$50$70$90
$110$130$150
2007 2008 2009 2010 2011
RevenueIncome
Assumptions:
– In 2010, $__ per sale – In 2010, __customers – 2010 market share: __ % – In 2010, __% from new
sales; __% from recurring
– U.S. market only – Does not include future
product extensions
This is an example for demonstration purposes only
Financial Projections Financials
Copyright 2007, Alliance of Angels
Funding Requirements Prior Funding:
- $ from founders, $ from outside investors, $ grants Current Round:
- Seeking $1 million ($500,000 raised) - Pre-money valuation: $2 million
Use of Funds: - Finish v 2.0 Prototype - Launch in xxx market - File patents
Future rounds: - Series B of $ million expected in early 2007 Exit Strategy:
- Acquisition (perhaps Microsoft, IBM, Nike, or Gatorade)
The Offer
Copyright 2007, Alliance of Angels
Questions Company name & logo
Contact information
