Welcome to the Welcome to the Welcome to the Welcome to the Ambassador Energy Ambassador Energy

R l ti !R l ti !Revolution!Revolution!A b d E i i l l bl l l ti Ambassador Energy is a uniquely scalable solar energy solutions company which bridges user demand with evolving technologies through our nationwide network of independent offices - Ambassador Energy-certified Agencies. These “Earth Ambassadors” have gy gcompleted AE training and are a part of the AE closed distribution family, receiving continuous branding, marketing, business, sales, purchasing and installation support.

We invite you to play a vital role in changing the climates of our worldy p y g g

Why is the Ambassador Energy offering so accepted?Why is the Ambassador Energy offering so accepted?Why is the Ambassador Energy offering so accepted?Why is the Ambassador Energy offering so accepted?

Features Ambassador Energ ’s proprietar

BenefitsAmbassador Energ enables its Earth Ambassador Energy’s proprietary

Energy Roadmap delivers all of the tools to meet and beat the competition:

Ambassador Energy enables its Earth Ambassador agents to thrive. They become a part of an industry-leading corporate platform which not only competition:

•Ambassador Energy Branding•AE disti product pricing•Proprietary tools and training

corporate platform which not only provides the roadmap, but also, the processes and materials necessary for success. •Proprietary tools and training

•Access to AE’s network of installers•Professional marketing materials•Strategic alliances•Support and mentoring

success.

By working with Ambassador Energy, smaller agencies appear more robust, •Support and mentoringultimately winning more business, and large organizations gain a turnkey process to immediately add to their

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MISSION STATEMENT Providing renewable energy training and solutions, Ambassador Energy personifies passion for continuous education creative thinking and courageous solutions which are

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portfolios. passion for continuous education, creative thinking and courageous solutions which are changing the world, thus benefiting the shareholders of our company, and ultimately, the shareholders of our planet Earth.

The Ambassador Energy offeringThe Ambassador Energy offering

Marketing Competitive Edge Training

Nationally Branded Image

P bli R l ti

Volume Pricing Sales & Quoting

Public Relations

Collateral Materials

Priority Distribution

Proprietary Software

System Design

Rebates & Incentives

Turnkey Website Solutions

Engineering Resources

Incentives

Hands-on System Build

Marketing Tools & Best Practices

Shared Case Studies

National Installer Network

Strategic

Continuing Education

Technology beyondShared Case Studies & Testimonials

Strategic Partnerships

Technology beyond Solar

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How does Ambassador Energy support its Agencies?How does Ambassador Energy support its Agencies?How does Ambassador Energy support its Agencies?How does Ambassador Energy support its Agencies?

Branding/Marketing

Best of Breed processes and productMentoring and Coaching

Continuous Field Support

( h i ll h l i h fi

Continuous Training

(after initial training, (physically help with first install)

(after initial training, revisit or send new 

employees)

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TheThe Pain Pain –– TheThe RaceRaceNowhere, including the current distribution model can emerging integrators find in a 1-stop-shop:integrators find in a 1-stop-shop:

•business mentoring•leveraged national branding•brand agnostic product distribution•brand-agnostic product distribution•on-going training•best of breed education•support beyond product,including sales and business coachingincluding sales and business coaching

By all accounts, the current distribution model is broken, with no on-going business, non-product based support or specific vesting in the success of the downstream

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supplier/integrator.

The The CureCureThe The CureCureAmbassador Energy is a partner to our downstream integrators,

providing in a nut-shell support well-beyond product purchase providing, in a nut shell, support well beyond product purchase.

We are vested in the success of our Ambassador Energy Agency family, deriving great satisfaction in the fruits of their labor. We are y, g gpersonally and professionally proud of being a part of successes in this emerging industry. The success stories from them are many and a reward in themselves.

The on-going, collective success of our agencies feeds the ability to, through recruitment and growth, positively affect more entrepreneurs and families while growing the returns for AE entrepreneurs and families, while growing the returns for AE corporate and our shareholders.

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Ski i th Ski i th Skin in the gameSkin in the gameAmbassador Energy’s leaders have invested:• Capital• Time - When the need for the Ambassador Energy offering revealed itself in

2007 principles in the company began their due diligence which lead to this 2007, principles in the company began their due diligence which lead to this well-developed offering. Real field, sales and installation experience resulted in the ability to jump-start our clients (agencies), so that they may achieve success in record speed As in all revolutions time is critical Speed to market success in record speed. As in all revolutions, time is critical. Speed to market is the silver bullet.

• Expertise – the leadership of Ambassador Energy has dedicated a collective ten years to understanding the technology and the marketplace of the solar ten years to understanding the technology and the marketplace of the solar revolution. You do not have to invest or hire employees, as you leverage our expertise into your business.

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Ambassador Energy SummaryAmbassador Energy SummaryAmbassador Energy SummaryAmbassador Energy SummaryThere currently exists a tremendous demand for effective renewable energy companies, who recognize,

in most situations, revenues generating relatively high-margin income. On average, renewable energy companies which offer installation services, can expect to achieve 20-30% gross margins. Thi l d t b t ti l t f ti i hi h b d t d k ti This leads to a substantial amount of operating income which may be used to expand marketing efforts, recruiting endeavors and further drive sales.

The most significant asset for Ambassador Energy is its brand recognition, which is becoming known nationally and is associated with our core philosophy of acting as “Ambassadors to the Earth”. Our nationally and is associated with our core philosophy of acting as Ambassadors to the Earth . Our culture of doing the right thing for all end-users is enhancing individual property valuations, changing lives through our agency program and changing the world one system at a time.

Other companies will attempt to offer similar services to that of Ambassador Energy; therefore we are d i i k ti i hi hli hti i i M k ti d engaged in a very aggressive marketing campaign, highlighting our vision. Marketing and press

currently in place include:

• Keeping America Strong Award – presented by William Shatner and Rear Admiral Kevin Delaney• Heartbeat of America – 30 minute television program hosted by William Shatner and Doug Lewellenp g y g• CNN television spot running in 48,000 airport terminals nationwide• Speaking on Solar at International Roofing Show in New Orleans Feb 2010• Interview on American Airlines Business and Technology Radio• Featured on upcoming television show Going Green • 100’s of press releases and media mentions

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