Postwar AmericaThe Affluent Society

American AbundanceJohn Kenneth Galbraith (an economist)

Published The Affluent Society The United States and a few other

industrialized nations had created what Galbraith called an “economy of abundance.” New business techniques and improved technology enabled these nations to produce an abundance of goods and services for their people—all of which allowed many of them to enjoy a standard of living never before thought possible.

American AbundanceThe Spread of Wealth

Income tripled between 1940 and 1955White Collar workers outnumbered blue

collared workers for the first time White collar jobs: jobs in which a person could

wear a shirt and tie (office) Blue-collar jobs: jobs where physical labor is

performed (in industry)

American AbundanceMultinationals and Franchises

Business expanded overseas and took advantage of a cheaper labor pool to become multinational corporations

Franchises: where a person owns more than one or several stores of a chain operation, became common

American AbundanceThe Organization Man

Employees were expected to conform to the standards and norms of the organization that they worked for and to “fit in” without speaking out against the company

In a book by William H. Whyte, Jr. called The Organization Man, the American worker was characterized as, “In group doctrine the strong personality is viewed with overwhelming suspicion and the person with his own ideas is considered a threat”.

American AbundanceThe New Consumerism

People wanted to own the same new products as their neighbors (“keeping up with the Jones’”)

More sophisticated advertising helped spur America’s spending spree

American AbundanceThe Growth of Suburbia

Levittown: one of the earliest suburbs located in New York

The suburbs were criticized for mass producing hundreds of simple and similar looking homes

Some observers viewed the growth of such plain and identical looking communities as another sign of America’s tendency toward conformity

The 1950s FamilyThe Baby Boom

Birthrates exploded between 1945 and 1961 More than 65 million children were born A child was born every 7 seconds during the

height of the baby boom Today these “baby boomers” are retiring in record

numbers

The 1950s FamilyWomen in the Fifties

Many women focused on being homemakers.Magazines and other media advertised that a

woman would be happy by supporting her husband in the home as he went to work each day.

Despite this, women working outside of the home increased during the 1950s.

Technological BreakthroughsAdvances in Electronics

The transistor made it possible to miniaturize radios and calculators

Univac (Universal Automatic Computer) was an early model computer that handled business data and launched the computer revolution.

Technological BreakthroughsMedical Miracles

Jonas Salk developed an injectable vaccine that prevented polio.

Albert Sabin developed an oral vaccine for polio.

Technological BreakthroughsConquering Space

Four months after the Soviets launched Sputnik, the United States launched its first satellite into space.

Airplanes became smoother and faster.

The diagram shows three board categories of factors that contributed to the baby boom. Explain these factors and how they contributed to the baby boom.

War’s End

Popular Culture

GovernmentBaby Boom

The diagram shows three board categories of factors that contributed to the baby boom. Explain these factors and how they contributed to the baby boom.

Several factors contributed to the baby boom. First, young couples who had delayed marriage during World War II and the Korean War could now marry, buy homes, and begin their families. In addition, the government encouraged the growth of families by offering generous GI benefits for home purchases. Finally, television and in magazines celebrated pregnancy, parenthood, and large families.

What were some reasons for rapid growth of suburbia in the 1950s?

What were some reasons for rapid growth of suburbia in the 1950s?Some whites moved to the suburbs to escape

the crime and congestion of the city. Others viewed life in the suburbs as a move up to a better life. Also, the GI Bill offered low-interest loans, making new housing quite affordable during the post war period. Equally attractive was the government’s offer of income tax deductions for home mortgage interest payments and property taxes. For millions of Americans, the suburbs came to symbolize the American dream. They owned their homes, sent their children to good schools, lived in safe communities, and were economically secure.