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The Advertising Campaigns of the 1901/2 Tobacco War and Ogden’s of Liverpool Howard Cox
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- Slide 1
- The Advertising Campaigns of the 1901/2 Tobacco War and Ogdens
of Liverpool Howard Cox
- Slide 2
- Significant outcomes of the Tobacco War included the formation
of:- Imperial Tobacco Co (1901) British American Tobacco Co.
(1902)
- Slide 3
- Final legacy of Tobacco War was Ogdens litigation
- Slide 4
- The Ogdens Archive Papers
- Slide 5
- Guinea Gold Ogdens leading brand selling at 10 for 3d Heavily
advertised in the press during late 1890s
- Slide 6
- Hand-rolled Egyptian Cigarettes popularised modern form of
smoking
- Slide 7
- James Dukes American Tobacco Co developed a substantial export
trade in the UK during the 1890s
- Slide 8
- The Great Tobacco Deal Harmony and Approval Ogdens sell-out to
ATC in Sept 1901
- Slide 9
- Tabs were Ogdens brand in the 5 for 1d segment
- Slide 10
- Ogdens Annual Cigarette Sales 1900-1903 Source: Ogdens Daily
Sales Ledger Ref: 380 OGD/5/5/2/1
- Slide 11
- Imported American cigarettes competed in the 10 for 3d segment
Sweet Caporal made significant inroads in the UK market at the
expense of Guinea Gold
- Slide 12
- Creation of BAT led the Ogdens firm to be sold to Imperial But
its export business became an important UK element of BAT