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Agency presentation for The AD Store Spain
Citation preview
New York · Parma · London · Milano · Hamburgo · Barcelona · Washington · Rio de Janeiro · Dubai
THE ADSTORE ESPAÑA
00
The AD Store España - www.adstore.es
WHO WE ARE
WORKS
CLIENTS
WHERE WE ARE
03
11
index
02
WHERE WE ARE04
WHAT WE DO05
HOW WE DO IT07
THE VOODOO08
WHY AD09
SERVICES10
WHAT WE BELIEVE06
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who we are
Paul Capelli CEO/Founder The AD Store The AD Store España - www.adstore.es
THE AD STORE
An independent, internationalsystem of communication agencies,
headquartered in New York.
An organic hub of innovative resources that defies definition.
03
where we are
The AD Store España - www.adstore.es
THE AD STORE ESPAÑA, Barcelona
THE AD STORE BRAZIL, Rio de Janeiro THE AD STORE TAHITI, Papeete
THE AD STORE UK, London
THE AD STORE DUBAI
THE AD STORE AFGHANISTAN, Kabul
THE AD STORE BELGIUM, Brussels
THE AD STORE GERMANY, Hamburg
THE AD STORE ITALY, Parma
THE AD STORE ITALY, Bari
THE AD ROMANIA, Bucharest
THE AD STORE GREECE, Athens
THE AD STORE USA, NYC
THE AD STORE USA, Washington DC
The AD Store was born in New York 18 years ago. Nowadays the network has 16 offices in 12 countries.
04
what we do
Paul Capelli CEO/Founder The AD Store The AD Store España - www.adstore.es
Solve problems.Discover a brand’s voice - and then communicate it.
Connect brands with people.Cultivate bonds emotionally and rationally.
Sell stuff.
THE AD STORE
05
what we believe
Paul Capelli CEO/Founder The AD Store The AD Store España - www.adstore.es
Results come from big brand ideas.Big brand experience doesn’t have to come from big agencies.
If our clients aren’t growing then we’re not doing our job.Good ideas can come from anywhere. And should.
Tell the truth - but romance it.Consumers are smart.
THE AD STORE
06
how we do it
Paul Capelli CEO/Founder The AD Store The AD Store España - www.adstore.es
The Ad Store’s Shopping Cart.Collaborate.
Start with a big idea.Draw on disparate resources for solutions.
… it might not be television.… it might not be advertising.
Get it right, early.
THE AD STORE
07
the voodoo
Paul Capelli CEO/Founder The AD Store The AD Store España - www.adstore.es
DisruptBreak through the clutter. Be different. Be smart. Get noticed.
EngageBy speaking their language, we:
Get people thinking. Get people talking. Get people interested.
ConvertWin them over.
Create transactions as well as “evangelists.”Create a following.Start a community.
THE AD STORE
08
why AD“The AD Store is a strategically focused creative system of communication agencies that makes old advertising agencies look, well, old advertising agencies. We do things differently here.
We do things faster. Efficiently. Better. You won't find an entire floor full of dead wood. You won't find the typical hierarchy that stifles creativity. What you'll find here is teamwork, originality and a lot of honesty. And creativity, of course.
We're The Ad Store, a small network with big ideas and down-to-hearth individuals.”
Paul Capelli CEO/Founder The AD Store
Agencies were designed and conceived in the 80’s and 90’s. But…
the world has changed,business has changed,
consumer has changed,agencies need to change.
The AD Store España - www.adstore.es
services
The AD Store España - www.adstore.es
AD STORE COMMUNICATION
· Communication, advice and press office· PR/VIP programs, ambassadors and influencers
· Online campaigns, blogs and social networks· Internal communication
AD STORE DESIGN
· Design and advice on creating or modifyingcorporate identity· Graphic Design
AD STORE MEDIA
· Creation and management of media plans in differentadvertising means
AD STORE BELOW THE LINE (BTL)
· Marketing campaigns and event creativity, development and production· Promotions, conventions, road shows and product launches
AD STORE ADVERTISING
· Creativity, design and development of creative concepts
AD STORE SPONSORING
· Creativity applied to sponsoring search and activation in different areas:music, sports, cluture and society
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The AD Store España - www.adstore.es
DIRK NOWITZKI IN BARCELONA
EVENT PRODUCTION & PRESS CALL
11
While the Dallas Mavericks were in Barcelona, Dirk Nowitzki, the wing-pivot from the NBA Basketball team, visited 24 Segons, the biggest Basketball shop in Europe, and the Shop House of Hoops by
Footloocker.
Twenty-four consumers selected through social media platforms had the opportunity to meet and talk to Nike Basketball star Dirk Nowitzki. They received the player with the FCB Regal Jersey on, as a joke to the match taking place that afternoon in
the Palau Sant Jordi.
Nowitzki left his handprints at the store as a memento of his visit and took some time to speak with Spanish journalists responding to questions
about the sports news in a relaxed atmosphere.
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The AD Store España - www.adstore.es
NIKE FREE AND MIREIA BELMONTE
EVENT PRODUCTION & PRESS CALL
13
Mireia Belmonte was in “El Corte Inglés” of Preciados, Madrid, presenting Nike Free. Runners in which she assures feel very comfortable with “For me, walking with Nike Free is like walking barefoot”,
explained.
The swimmer attended the media in a press conference and also granted interviews to some selected media. Afterwards, she encourage them to
run the Lunarun in which she participated.
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The AD Store España - www.adstore.es
CTR 360 MAESTRI III - SERGIO BUSQUETS
EVENT PRODUCTION & PRESS CALL
15
Sergio Busquets, FC Barcelona player, presented his new Nike CTR360 Maestri III in the shop Intersport Quinze, located in the Commercial Centre Barnasud, in Gavà, Barcelona. It is a boot specially designed in red that is exclusively on sale in the shops Intersport.
In the Event, mainly addressed to media, he explained the new ACC technology (All Conditions Control) of his boot, which provides the same level of control in either dry or wet conditions. It is reengineered to deliver enhanced control, traction, support and lightweight comfort. Using next generation Kanga-Lite synthetic material for an assured touch and durability. Just like the midfield player said “It allows me to have complete control of
the ball”.
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The AD Store España - www.adstore.es
AGREEMENT NIKE FEB
EVENT PRODUCTION & PRESS CALL
17
Nike and FEB (Spanish Basketball Federation) announced new partnership, which will begin 1st January 2013. NIKE will be official kit supplier to Spanish Basketball Federation. It is a partnership that represents the union of two brands leaders in
sports.
Pau Gasol, player of the Spanish national team, silver medal in London 2012 and standard-bearer of the Spanish Olympic team, was the one chosen to present this partnership signed by both brands. With him, his Spanish national team colleagues, the Captain Juan Carlos Navarro, Rudy Fernández, Sergio Llull and Marc Gasol, as well female basketball star Marta Fernandez representing the
woman’s Spanish national team.
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The AD Store España - www.adstore.es
CTR 360 MAESTRI III - TAKE CONTROL
EVENT PRODUCTION & PRESS CALL
19
The AD Store Spain communicated the launch of the Video CTR 360 Maestri III. Having such an amazing
response from the media.
Being the organizer of the global presentation of the boot CTR 360 Maestri III for the media and doing
also a trial for them with specialized couche.
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The AD Store España - www.adstore.es
THE CHANCE
PR GLOBAL AGENCY & APP DEVELOPMENT
21
The AD Store was the Nike Global PR Agency for “The Chance”. It was a whole week event in
Barcelona.
“The Chance” is a football competition where young football players from around the world had the opportunity to travel with the Nike Academy and
become a professional football player.
Moreover, we designed and developed the “The Chance” APP for Android and iOS. There, you could find all the information regarding the event: daily
schedule, daily news, players profile, etc.
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The AD Store España - www.adstore.es
WORLD BASKETBALL FESTIVAL
EVENT PRODUCTION & PRESS CALL
22
The AD Store Spain, was responsible for the iconic picture which showed the USA national basketball
team in the city of Barcelona.
Being The AD Store Spain the manager of creativity, placement and production of the photography that filled most of the newspapers pages, not just in
Spain, but worldwide.
During the visit, some of the players were brought to events with costumers in some of the most important Nike shops in Barcelona town, the Nike
flagship store and House of Hoops.
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The AD Store España - www.adstore.es
WORLD BASKETBALL FESTIVAL
MEDIA COVERAGE
23
Sábado 21 julio 2012M 25Baloncesto
MARCA, a solas con el ‘Dream Team’
“Este equipono tieneningúnpuntodébil”
El alero de los Heat, campeón de la NBA y vigenteMVP, considera perfecta a la selección estadounidense
LEBRON JAMES Akron 1984
D. Piferrer •Barcelona
LeBron Jamesyaesunode losclaros líderesdel equipoolím-pico estadounidense. El pri-mer anillo le ha llegado a los27 años, con Miami, y ahoraaspiraasumarsusegundooroolímpicodespuésdederrotara España en la �nal de Pekín2008. Pese a la mayor enver-gadurade laÑBA, King Jamesnomuestraningunaduda so-bre el potencial de su equipo,del cual con�esa sentirseunapieza importante. Por otraparte, con un discurso serio,insiste en que el anillo no leha cambiado.
Pregunta. Después del ani-llo, ¿el oro en Londres con-vertiría en perfecta la tem-porada?Respuesta. La palabra per-fecciónme parece muy fuer-te. Yo no diría tanto, pero síque tengomuy claro que es-tar en lomás altodel podio esmi siguiente objetivo profe-sional. Conseguí lamedalladebronceenAtenas, ladeoroenPekín y ahora tengo enmen-te repetirlo en los próximosJuegos Olímpicos.
P. ¿Veremos en Londres almejor LeBron?R. Sin duda estoy en uno delosmejoresmomentos demicarrera.
P. ¿Le ha cambiado en algoel anillo?R. Es mi primer título en laNBA y lo llevaba esperandodesde hacía mucho tiempo,pero no me ha cambiado ennada. Absolutamente nada.Eso sí,mi juegohamejorado.Siempre intento pulir todoslos aspectos quepuedo sobrela pista.
P. EstadosUnidoses, sindu-da, la gran favorita para eloro. ¿Ustedes se ven algúnpunto débil?R. Este equipo no tiene nin-gúnpuntodébil, ninguno. So-mos un equipo muy unido.Nos comunicamos ynospro-tegemos los unos a los otrospara que no haya carencias.
Suplimos cualquier cosa quepueda ocurrir entre todos.
P. Y usted es uno de los en-cargados de recordárselo asuscompañerosconsuliderazgo.R. Soyunode los loslíderes de esteequipo. Siempreestoydispuesto agritar en la pistasi es necesario ydecirle a los chi-cos que estén ensu posición yque esténmeti-dos en el parti-do.
Sería muy bonitorepetir la �nal dehace cuatro años...y ganarla, claro”
“España no es sóloPau Gasol, todos susjugadores se debentener en cuenta”
“
FOTO NIKE
P. ¿Puedeser elmejor reme-diopara superar elmal tra-go de la �nal anteMiami?R. Sería perfectopara olvidarla �nal, es cierto. Fuemuydi-fícil, pero sé que hay que tra-bajar duropara conseguir losobjetivos.
P. ¿Resultadifícil teneraLe-bron comocompañero aho-ra? Fue su verdugo en la �-nal hace unmes.R. Tenemos una buena rela-
ción y es algo que ya hemoshablado. Somos amigos y nopasa absolutamente nada. Élmeganóentoncespero lapró-xima vez le ganaré yo, formaparte de la competición. Losdos ahora peleamos por elmismo objetivo.
P. Que es...R. El oro, sin duda.
P. ¿A la selección estadou-nidense sólo le vale el oro?
R. Sí, no nos vale nadamás.
P. Queda claro. Ibaka, sucompañero en los Thunder,tratará de impedírselo.R. España es un grandísimoequipo, será un rivalmuydu-ro. E Ibakaesunmuybuen ju-gador. Seríaunencuentromuybonito. Es mi hermano, miamigoyseremos rivales si nosenfrentamos,perocuandovol-vamos a Oklahoma seguire-mos trabajando como siem-pre para intentar ser el orgu-llo de la ciudad.
P. Usted empezó en la NBAhace cinco años. ¿Imaginóentoncescómolepodíacam-biar la vida? Estrella enOk-lahoma, acaricia el anillo,los Juegos de Londres...R. Yo sabía que si trabajabaduro los resultados ibana lle-gar tardeo temprano y ahoratengo la oportunidad de pe-lear por el oro conmi país enlos Juegos Olímpicos. Estoymuy contento.
Durant (23), en un momento de la entrevista.
La selección deEstados Unidosposa delante delmuseo nacionalde Cataluña.
FRANCESC ADELANTADO
P. Todoelmundoconsideraa la selección española co-mosugran rival enLondres.¿Dentrodel equipoestadou-nidense se ve así?R. No creo que podamos ha-blar de España comonuestrorival porque los JuegosOlím-picos son cada cuatro años.De todas formas, no hay du-daddequeesunode los equi-posmás fuertes quehabrá enLondres. Tienenungrandísi-mo conjunto dirigido por unbuen entrenador. Está claroque no es sólo Pau Gasol. To-dos sus jugadores sedeben te-ner en cuenta. La �nal de ha-ce cuatro años en los JuegosdePekín fue ungranpartido.Sería muy bonito repetirla...y ganarla, claro.
FRANCESC ADELANTADO
24 Sábado 21 julio 2012 M
MARCA, a solas con el ‘Dream Team’
Baloncesto
“Españapuedeganarnos,somosbatibles”
A sus 33 años, el escolta afronta sus últimos Juegoscon el objetivo de ganar un nuevo oro, aunque es cauto
KOBE BRYANT Philadelphia 1978
DídacPiferrer •Barcelona
Kobe Bryant afronta los últi-mos Juegos Olímpicos de sucarrera. Tiene 33 años y po-dría retirarse después dedostemporadas más al máximonivel. En Londres sólo le va-le el oro, pero aseguraqueEs-tadosUnidos no es intocabley quemuchos ansían arreba-tarles el trono de Pekín. En-tre los candidatos, destaca aEspaña y no tiene reparos endestacar su superioridad enlapintura.Ahí estáPauGasol,a quiennodejaría escapar. Loquiere con él en los Lakers.
Pregunta. Así que será laúl-tima vez que le veamos enunos Juegos.Respuesta. SeránmisúltimosJuegos Olímpicos, sí. ¡No voya jugarotros cuatro años!Ha-ce17queestoy jugandoalmá-ximo nivel. Es duro y difícil.Nunca puedo descuidar mientrenamientoocomer loquequiera, por ejemplo. Es sacri-�cado. Pero ahora me sientobieny fuerte, comoel restodelequipo, y quiero pelear por eloro en Londres.
P. ¿Ve difícil repetir el pri-mer puesto de Pekín?R. Nosotros somos batibles.Nos pueden ganar, especial-mente el equipo que ustedestienen aquí. Son muy, muybuenos. Sus jugadores, a ni-vel individual, tienenunagrancalidad y como equipo tam-bién se desenvuelven bien.
P. Un hueso, vaya.R. Tienen centímetros, bue-nos pasadores, grandes tira-dores, son inteligentes... Noes sólo Pau. Son como noso-tros, tienennivel unoporunoy como colectivo. Será muycomplicado este partido.
P. ¿Creeque la alturapuedeser una de las claves en unchoque contra España?R. ¡Sonmás grandes que no-sotros! Españaposeeunaen-vergadura queno tendremosen Londres. Esto es así. Tie-nen a Pau,Marc, Ibaka... Seráuna lucha complicada para
quiereshacerun DreamTeam ,con los mejores del planeta,tienes que hacerlo con juga-dores de todo el mundo. Ha-ce años losmejores delmun-do eran todos americanos,ahora también están en Ale-maniaoEspaña, por ejemplo.
P.Hablemosde laNBA. ¿Pause va?R. ¡Nooo! Él se queda conmi-go. No va a ir a ningún sitio.Perderíamosmucho sinél. Esunode losmejores jugadoresdel mundo. Hemos ganadodos campeonatos juntos yquiero queganemosmás. Nosemueve.Hay cambios comola llegada de Nash, que nosayudarámucho amí y a Pau.
P. Pau le puede ayudar a lo-grar su sexto anillo e igua-lar a Jordan.R. Siempre quieres ganar lomáximo. Demomento he si-domuy afortunado yhe teni-domucha suerte por haberloganado en cinco ocasiones.Ha sido un auténtico placer.
P. Pero ahora toca Londres.¿Se afronta de forma muydistinta a la NBA?R. Los Juegos sonmás signi-�cativosporque juegaspor tupaís y es un gran honor.
P. De momento, aperitivoante España en Barcelona.R. Tengo ganas de competircontra ellos, a ver cómo loha-cemos.Quiero comprobar enqué nivel estamos. Daremosun buen espectáculo.
nuestroequipoporque somosmás pequeños que ellos.
P. Parece que está desean-do cruzarse con ellos.R. Meencantaría volver a en-contrarme a España en la �-nal y estoy convencidodequea ellos también les gustaría.Hace cuatro años, en Pekín,nospusieronenunasituaciónmuycomprometida yquerríatener la oportunidad de en-frentarme a ellos de nuevo.
P. ¿Ustedes han cambiadomucho desde Pekín?R. Esdifícil comparar porquesomosequiposdistintos.Aho-ra somosmás rápidosyexplo-sivos, pero lo importante esque queremos el oro, sólo eloro. Vamos a pelear por él.
P. ¿Y si lo comparamos conel ‘Dream Team’ del 92?R. La cuestión es que el juegoha cambiado. Si actualmente
Los españoles tienengran calidad y sedesenvuelven muybien como equipo”
“Pau no se va a ir delos Lakers, es de losmejores del mundoy se queda conmigo”
“
Las estrellas,protegidasa lo Obama
D. P. •Barcelona
Como si hubiese lle-gado Obama. O ca-si. Un miembro deseguridadcadame-
tro,dosencadapuertayaden-tro del recinto y una ingentecantidaddemiembrosdepren-saencadasala. Lapolicía tam-biéncontroló lazona.MARCA,uno de los pocosmedios ele-gidosporNikepara sortear to-dasestasmedidas,pudoman-teneruncaraacaraconBryant,LeBron JamesyKevinDurant.Llegaronantesqueel restodesus compañerosy sepusieronanuestradisposición.Queda-ron patentes la profesionali-dad de Kobe, la seriedad deDurant y la seguridad en eldiscurso de Lebron.
HISTORIAMARCA
Kobe (33) charla con el redactor de MARCA.
FRANCESC ADELANTADO
“Ibaka es comomihermano”
El mejor anotador de la NBAespera olvidar la derrota en la �nalcon la medalla de oro en Londres
KEVIN DURANTWashington 1988
D. P. •Barcelona
Kevin Durant afronta, a sus23 años, sus primeros JuegosOlímpicos. El alerode losOk-lahoma City Thunder quiereresarcirse conunamedalladeorode laderrota en la �nal dela NBA de hace unmes, aun-que es consciente de que Es-pañanose lopondrá fácil. Pre-visiblemente, Durantula seencontrará a Ibaka, del quealaba su calidad y al quede�-ne como a un hermano.
Pregunta. Afronta sus pri-meros JuegosOlímpicosyyaes todauna referencia en elequipo.Respuesta. Estoymuy ilusio-nadoporpoder ir a Londres adefenderamipaís juntoal res-to de los mejores deportis-tas de otras disciplinas. Paramí es un orgullo poder estarentre ellos y lo voy adar todo.Me encanta formar parte es-to ypoder vivir esta experien-cia olímpica.
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The AD Store España - www.adstore.es
FC BARCELONA 2012/2013 OFFICIAL KIT PRESENTATION
EVENT PRODUCTION & PRESS CALL
24
To present the new F.C. Barcelona Kit Nike confided again in The AD Store Spain. The whole clothing line for the new season 12-13 was presented under the slogan "Juguem sota un principi que no té final". For this occasion we chose a unique place, MACBA, an icon of Barcelona. We developed a global experience in which the actions where mainly focused in the new T-shirt. The scenery was set in a privileged place, the MACBA central gallery. Moreover, we realized a time lapse of 24h of the facade, which gradually changed colours during the day becoming "blau-grana" at night; there was also a 4 meters replica of the FC Barcelona T-shirt hanged outside. At the event attended the President of the F.C. Barcelona Sandro Rosell, with some members of the executive board of the club. The placing was perfect, the representative building of the modern art in Barcelona hosting the international symbol of Barcelona of around the world.
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The AD Store España - www.adstore.es
MEDIA COVERAGE
25
FC BARCELONA 2012/2013 OFFICIAL KIT PRESENTATION
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The AD Store España - www.adstore.es
NIKE CR7 COLLECTION
EVENT PRODUCTION & SPANISH PRESS CALL
26
The AD Store España organized CR7’s Explosive Speed Collection worldwide presentation in Madrid. Together with 12 football obsessed teenagers coming from all around the globe, Cristiano Ronaldo showed the products of his new clothes collection
and of course his new football shoes.
The venue where the presentation took place was a challenge for the decoration team as they had to create a NIKE style lounge divided in 2 separated areas in a building under construction. The unveil moment was a light & sound show that did not leave
anyone indifferent.
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The AD Store España - www.adstore.es
WORLDWIDE PRESENTATION
· Closed press call underexclusive invitation
· 40 international media attended· 4 cluster interviews
MEDIA COVERAGE
TV COVERAGE
· Spanish audience: 15.412.000 viewers
· 1.018.537 readers
ONLINE
· 19.511.618 clicks
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NIKE CR7 COLLECTION
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The AD Store España - www.adstore.es
T90 LASER IV - THE PERFECT STRIKE
EVENT PRODUCTION & PRESS CALL
The AD Store organized 3 press presentations of the new NIKE T90 LASER IV football shoes and the new “Nike Strike Counter” Facebook application. In Madrid -with Chelsea’s Fernando Torres and Real’s
Gonzalo Higuaín- and Bilbao - with Iker Muniain-.
29
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The AD Store España - www.adstore.es
MEDIA ATTENDANCE
· 50 media attended· 5 one 2 one interviews
MEDIA COVERAGE
TV COVERAGE
· Total Audience: 37.037.000 viewers
· 1.931.868 readers
ONLINE
· 63.500.738 clicks
T90 LASER IV - THE PERFECT STRIKE
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The AD Store España - www.adstore.es
The AD Store had the opportunity to create and develop the promotional program and the communication plan of the tour that brought MIAMI HEAT player to Barcelona past summer. Press conferences were organized at different venues (Nike Store, safe house in Barcelona’s city center…), a program with unprivileged children, a visit to a training session of FC Barcelona senior team, clinics and exhibition matches over a court built in Barcelona’s Olympic swimming pool facilities, ending with the picture that was seen around the globe: Lebron James jumping to the swimming pool from the Olympic diving board with Barcelona skyline
appearing as unique backdrop.
LEBRON JAMES. FROM BARCELONA TO LONDON
EVENT PRODUCTION
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The AD Store España - www.adstore.es
MEDIA ATTENDANCE
· 35 print· 21 TV
· 8 digital/bloggers· 12 one2one interviews
LEBRON JAMES. FROM BARCELONA TO LONDON
MEDIA COVERAGE
TV COVERAGE
· 38 TV appearances· Audience: 21.476.000 viewers
· 500.000 readers
ONLINE
· 39.330.900 clicks
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The AD Store España - www.adstore.es
FC BARCELONA 2011/2012 OFFICIAL KIT PRESENTATION
EVENT PRODUCTION
The AD Store designed and produced the event for the launch of FC Barcelona new kits for the 2011/2012 seasons. An amazing presentation supported on PA contents created for the show were projected over impossible surfaces inside the Camp
Nou using mapping techniques.
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The AD Store España - www.adstore.es
MEDIA ATTENDANCE
· 65 media attended
MEDIA COVERAGE
TV COVERAGE
· 34 TV appearances· Barça TV and Esport3 live
· Audience: 33.908.000 viewers
· 39 impacts· 13 cover pages
· 3.009.676 readers
ONLINE
· 51 web pages· 25.874.000 clicks
FC BARCELONA 2011/2012 OFFICIAL KIT PRESENTATION
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The AD Store España - www.adstore.es
NIKE GS BOOTS
PRESS CALL
35
The AD Store Spain arranged and negotiated the invitation of some selected media to attend to the
global presentation of the Nike GS.
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The AD Store España - www.adstore.es
ZERO IBERA
INTERNAL COMMUNICATION
36
The AD Store Spain created a website for NikeIberia internal communications (Spain and Portugal).
We mangage all the contents of the website that are daily uptadetd with the news from Nike Iberia, being
a very social platform for the users.
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The AD Store España - www.adstore.es
DERBI
COMMUNICATION & MARKETING AGENCY
37
The AD Store España created, developed and implemented the brand relaunch campaign: website, BTL actions, POP materials, PR programs, design and construction of the booths for the international
motorbike shows.
All actions where created under the claim “The red bullets are back” and they mixed the Spanish character and values together with elements defining
the use of each model of the brand.
The AD Store España - www.adstore.es
AUDI TT - PRESENTATION
EVENT PRODUCTION & PRESS CALL
38
The AD Store Spain organized the debut of the new AUDI TT, with an spectacular event in the Hotel
OMM in Barcelona.
The set was the extension of the AUDI values mixed with the Hotel OMM. The menu, designed by the ROCA brothers was a revelation. More than 1.000
guests attended the event.
Many well-known personalities passed by. There were also some show performances: Charles Schilling playing in the cabin, Nikol Kollars performing and the surprise of the musician Mike
Erentxun singing in the most Unplogged style.
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The AD Store España - www.adstore.es
OPEL
EUROPEAN LIFESTYLE PRESS CAMPAIGN
39
The AD Store España presented lifestyle European press the new Opel Corsa together with the launch campaign “C’mon”. 180 of the most influential journalists in Europe were invited to discover Barcelona during 2 days driving the new Opel Corsa.
A party organized for 1.500 guests closed the event.
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The AD Store España - www.adstore.es
GURU
MEDIA AGENCY
40
The AD Store España planned and purchased media spaces and designed all the external spaces campaign in order to introduce the brand in the Spanish market. The “Guru Channel” launch was also designed by the agency including guerrilla and PR
actions in different trade fairs.
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where we are
The AD Store España - www.adstore.es42
THE AD STORE ESPAÑA
HEAD OFFICE
Our head office is located in Poblenou C/ Pellaires, 30-38
Want to contact us? [email protected]
Tel. 93 532 62 00
Or visit our website www.adstore.es