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The 5x Formula for Seller Lead Success And 5 Ways to Generate LEADS for FREE! As a real estate professional who is taking the time to read this report, you clearly understand the value of a lead. And not just any lead – a Seller lead. Seller leads bring you listings, listings bring you buyers, and all of it, at the end of the day, makes you money. We have generated 1000’s of these exact real estate leads across the country. You read that right – thousands! Generating leads is our business, and we’ve learned a lot through the years. And in this report, we are sharing our basic formula for seller lead generation success in hopes that you can implement it in your own business and increase your own level of success. So let’s get right to it. What is the 5x Formula? Here it is: OFFER + LEAD CAPTURE + TRAFFIC + FOLLOW UP + CONVERSION = $$$$$$$$ Now here’s something that is essential for you to understand: Just like any equation, if one of the components is missing, then you won’t get the results you’re looking for. Period. Similarly, any improvement or enhancement you make to any of the components will only serve to increase your results! In the rest of this report, we’ll briefly discuss each of the components and give you important tips on how to make each of them work for you. Time to take your business to the next level!
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COMPONENT #1: OFFER
It’s no secret that buyers and sellers alike usually look to the Internet first forinformation before making any type of decision. Make it your responsibility to bethe first real estate agent to get those potential clients the valuable information they’re looking for. So what information would a seller prospect want to know? We have found that the best place to start is with home values. We recommend that you make one of two simple offers on your lead capture website (We’ll go over lead capture websites next in the section): 1. What is your home worth? OR 2. Find out what your home may sell for in this HOT market! Personally, we like to use #2 as our offer. It qualifies the lead a little further,because it implies that they have a home that they’re looking to sell.
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COMPONENT #2: Lead Capture
If you do not already have a lead capture website making a home value offer, there are both free and paid resources you can use to generate these leads. 1. Free Resources www.Weebly.com or Google Web Form 2. Paid Resource we use (& HIGHLY recommend) – Fuel Pages. Free Resources: Weebly.com is a nice website creator with a range of pricing options, one of which is free.
You can also try Google Web Forms for a free approach. They take very little time to create too. Here’s a great video on how to set up a Google Web Form: https://www.youtube.com/watch?v=SCf5qRajTtI When using Weebly.com or a Google Web Form, we highly suggest that you set up the form with 4 Text Fields: 1. Name 2. Property Address 3. Phone # 4. Email Address TIP: If you decide to use Weebly.com or Google Web Forms, buy a URL
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from GoDaddy.com and mask the web address. You should pick a relevant domain name that references both your area and your offer (i.e., HarrisburgPaHomeValues.info). Buy that domain name and mask your free lead capture web address. This video shows you how to purchase and then mask the web address: https://www.youtube.com/watch?v=eMErJTSKfJA Paid Resource We’d be kidding you if we said that the free sites were as nice or worked as well asthe paid sites. You can certainly use the free sites, but paid sites will convert much better. If you’re truly serious about your success with this process, then we highly recommend using Fuel Pages. To TAKE ACTION & Get Access To The Incredible Bonus Package We Offered On The Workshop GO TO: http://GetFuelPages.com
To TAKE ACTION & Get Access To The Incredible Bonus Package We Offered On The Workshop GO TO: http://GetFuelPages.com
Why use Fuel Pages? Well, we use them for several reasons: 1. You can create very professional websites in seconds (and even create sites with your cell phone camera!) 2. The sites auto deliver a range of home values to the seller prospect, PLUS a ton of other incredible data to your prospect. (including school ratings, community info & so much more)...so you can differentiate yourself from your local competition! 3. No technical or coding skils required :) You can literally create new custom pages in a matter of seconds… 4. Easily create PERSONALIZED pages to sell more homes & create lasing relationships. 4. Oh yeah, and they convert traffic like crazy! We’ve included screen shots below of an example of what a seller prospect will see. You can also more details anytime right here.
To TAKE ACTION & Get Access To The Incredible Bonus Package We Offered On The Workshop GO TO: http://GetFuelPages.com
To TAKE ACTION & Get Access To The Incredible Bonus Package We Offered On The Workshop GO TO: http://GetFuelPages.com
To TAKE ACTION & Get Access To The Incredible Bonus Package We Offered On The Workshop GO TO: http://GetFuelPages.com
To TAKE ACTION & Get Access To The Incredible Bonus Package We Offered On The Workshop GO TO: http://GetFuelPages.com
COMPONENT #3: Traffic Now that you have a lead capture website making a home value offer, you now need to drive MASSIVE TRAFFIC to the site! As promised, here are 5 FREE ways to drive traffic! And 2 paid ones, too. FREE Ways to Drive Traffic: 1. Email signatures Add an offer to your standard email signature, promoting your lead capture website. For example: Find out how much your home is worth in today’s market! Visit http://MyHousePage.com/ 2. Property flyers Just like the email signature, make sure all of your property flyers are making an offer and promoting your lead capture website. For example: Looking to Buy, but have a home to Sell? Find out what your home may sell for in this hot market! Visit: http://MyHousePage.com/ 3. Leverage your Facebook and other Social Media Accounts We’re not suggesting you bombard your personal Facebook page with business stuff, but an occasional business post can benefit you (and your business) tremendously. After all, the best people to sell you and your services are the people who know and like you, and how are they supposed to sell you if they don’t know what you do? Try a post on your personal and team Facebook/Social Media accounts once or twice a month. Here’s a sample post: Please share if you know anyone who is looking to
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move so they know what your home may sell for in this market, please visit: http://MyHousePage.com/ 4. Craigslist Ads PLEASE NOTE: As of Nov 7, 2013 Craigslist has eliminated the hyperlinks in ads and no one knows when this will change. But, this is GREAT NEWS! Your competition will quit posting for one. Second, the workaround is an image ad uploaded to Craigslist with an easy to type and remember URL such as YourCityHomeValues.info. HOT TIP – Post this offer in the Real Estate Services section! Here are some sample taglines and ad copy for the body: Craigslist Ads Headlines (copy and paste): @@@@ Free Online Home Evaluation @@@@ Looking to Buy??? BUT Have a Home To Sell?? Know the Value! Find out What YOUR Home May Sell For In This HOT Market! Would Like to Buy BUT Not Sure if Now is the Time to Sell? Should you sell NOW..OR Wait? Find out! ***HOW MUCH IS YOUR HOME WORTH? FIND OUT NOW*** Craigslist Body: ** FREE Online Home Evaluation ** Find out what your home is worth in today's changing market ** No cost or obligation ** Get your Home Evaluation now: >>>>>> website.address (copy and paste this web address into your browser)
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5. Email blast to your database(s) If you don’t already have a database, please start one! They serve several purposes, one of which is as a marketing and lead generation tool! We recommend emailing your current database(s) once a month to tell them home values are rising! For example: Subject: Your October Home Value Report Body: Good morning, Our local home values are rising! If you are thinking of selling your home, find out what your home may sell for in this HOT market! Visit http://MyHousePages.com If you know anyone looking to buy or sell a home, please contact us, we are here to help! HOT TIP: Please leverage OPD (Other People’s Databases). We have always leveraged our vendors’ databases by having them share and endorse our real estate offers at least once a quarter. For example: Our home and auto insurance partner has a 4,000 person database (1,600 renters and 2,400 homeowners). The insurance officer endorses our firsttime home buyer and home value offer, and tells his clients to check out our sites each quarter. By the way, your vendors’ Facebook accounts are DATABASES too!
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PAID (but very affordable) Ways to Drive Traffic You’ve implemented the five simple free ways to drive traffic. If it’s MASSIVE TRAFFIC you’re looking for, then here are two ways to get it. 1. Facebook PPC (Payperclick) This is, quite simply, what we do. It’s where we shine. Leveraging social media to target potential seller clients (and buyers too) and drive them to your lead capture websites. We’re doing this on a national level, and you’ll be surprised how affordable it is. If you are interested in learning more about how to drive exclusive, affordable, hypertargeted traffic & LEADS, you’ll get a step by step “over the shoulder” training as an EXCLUSIVE BONUS when you start your free trial of Fuel Pages today. 2. Post Cards Post Cards are a great way to farm for potential seller clients. You can even select which areas to mail to. We recommend sending them out frequently, no less than once per quarter to the same areas. The vendor we recommend is www.sendoutcards.com.
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COMPONENTS #4 & 5: Follow Up & Convert! SELLER FOLLOW UP CALL SCRIPT Seller FollowUp Call INTRO: Hello, can I speak to [LEAD_FIRST_NAME]? (Always ask specifically for the person that made the inquiry by their first name) Hi [LEAD_FIRST_NAME]. This is [AGENT_FIRST_NAME] with [BROKERAGE/TEAMNAME], is this a good time to talk? (Shows respect and you care about their time) The reason for my call is we received your home value request from our website and had a question or two, so we can offer you a more precise value, is that okay? ESTABLISH TIMING, MOTIVATION, AND AVAILABILITY: 1. Are you planning on making a move in the next 36 months? IF yes, continue to qualify and make “Home Equity Analysis” Offer below (If greater than 6 months, offer a monthly item of value i.e. newsletter or set up MLS Search for similar properties so they are always aware of value) 2. If you were to move, where would you be moving to? 3. And when would you like to be situated in your new home? 4. And WHY is that important? 5. Do you have a Trusted Real Estate Advisor to help you when the time is right?
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6. Were you thinking you would need to sell your present home before buying a new one? 7. (For 6+ month prospects): Can I receive your permission to follow up with you in a few months? (If yes): And when do you think would be a good time for us to reach out to you next? (Set up a call in half the time) “Home Equity Analysis” Offer Would you like us to help you determine how much equity you currently have in this market as well as how fast your home may sell for at any given price? Also, we can provide you with some free resources and tips to maximize the home’s value which can put more money in your pocket. This is a no cost, no obligation offer, so when is a good time to meet at your home? Do weekday’s or weekend’s work better? How about afternoons or evenings? Great I have X or Y spots available, which works best for you? There are so many great lines that we’ve heard for how critical this piece of our formula is. “The Fortune is in the FollowUp.” “Follow Up til they Buy or Die.” You get the picture. You’ve put forth the effort to generate the lead, so now the next two sections of this report tell you what to do with it! We recommend a 6x6 followup plan. In this plan, you will alternate phone calls and emails for the first 6 days after the lead comes in. If you don’t have a valid phone number, and can’t find one through Spokeo.com (another hot resource we highly recommend), then do a 3x6, and email the lead every other day.
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DISCLAIMER: This is just a sample plan that we recommend. There are so many scripts out there, so if you have one that works well for you, by all means please continue to use it. This is just another option that you may want to use, tweak, discard, etc. The 6x6 Plan (6 Touches over 6 days) The Basic Idea: Alternate phone calls (if you have a valid number) and emails for 6 days. In the first two sets of calls/emails, you’ll be offering to the prospect a more precise home value, once they meet with you to discuss their particular property in more detail. The third call and email take the offer one step further, by offering to set them up on automatic property alerts so that they’re always on top of any potential changes to their home’s value. Touch #1: First Phone Call Invalid Phone Number? Skip to Touch #2, the Email. If the prospect answers the phone, you can use the sample phone script at theend of this report. If the prospect does not answer, below is a sample voicemail script for you to use. Voicemail Script#1: Hello [FIRST_NAME], this is [AGENT_FIRST_NAME_ONLY]. We received your home value request, and I have some GREAT NEWS, please call me back at 1234567890, I would love to share that GREAT NEWS with you!
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NOTE: When they call back, you of course want to set up a meeting with them, and can offer a more precise home value as the way in. And if they want to know what the “Great News” is, here are three options for you to possibly use: 1. The Home qualifies for your Guaranteed Sale program (if you have one) 2. You have xx number of buyer prospects in your database who are looking in the sellers’ area 3. Inventory in the sellers’ neighborhood is Really Low, and it’s a seller’s market! Touch #2 Send Email Template #1 SUBJECT: Re: your home value request “Hi [FIRST_NAME], Thanks for your request about the value of [PROPERTY_ADDRESS]. Based on my knowledge of the area the property is likely worth [LOW_ESTIMATE] to [HIGH_ESTIMATE]... I can probably give you a much more precise number after I see the property and get familiar with what would make it stand out to a buyer. Would a quick 10 min walk through work for you? “ Touch #3 Make Phone Call #2 Invalid Phone Number? Skip to Touch #4, the Email.
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If the prospect answers the phone, you can use the sample phone script at the end of this report.If the prospect does not answer, below is a sample voicemail script for you to use. Voicemail Script #2 Hello [FIRST_NAME], this is [AGENT_FIRST_NAME_ONLY], you had requested the value of your home 2 days ago, and I am processing your request BUT had a question on whether any updates have been done as this may affect the value. Please call me back at 1234567890, I would love to finish processing your request in order to give you a more precise value on your home! Touch #4 Email #2 Template SUBJECT: Re: forgot about this (sorry) “Hi [FIRST_NAME], Thanks for your request about the value of [PROPERTY_ADDRESS] 3 days ago. I am currently processing your request but had a question on whether any updates have been done as this may affect the value. Please hit reply and let me know either way. Touch 5 Make Phone Call #3 (Offer Property Search) Invalid Phone Number? Skip to Touch #6, the Email. If the prospect answers the phone, you can use the sample phone script at the end of this report.
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If the prospect does not answer, below is a sample voicemail script for you to use. Voicemail Script #3 Hello [FIRST_NAME], this is [AGENT_FIRST_NAME_ONLY], you had requested the value of your home and, as you know, it is hard for us to give a more precise value without seeing the home or knowing what updates have been done. However, we’d love to set you with weekly property alerts with active and sold homes just like yours, so you are always updated on the value. No cost or obligation. Would love to set that up for you! If you could please call me back at 1234567890 and let me know where to send the alerts, then I can get this started right away! Look forward to speaking with you [FIRST_NAME]. Touch #6 Email Template #3 SUBJECT: Re: just curious “Hi [FIRST_NAME], You had requested the value of your home and, as you know, it is hard for us to give a more precise value without seeing the home or knowing what updates have been done. However, we would love to set you up on weekly property alerts with active and sold home just like yours, so you are always updated on the value. No cost or obligation.
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Would love to get you set up on this service! Just hit reply and let me know if this is the best email to use. Whether you choose the followup plan above or another that you prefer, just follow it. Make the calls and emails, and make them promptly once the lead comes in. We’ll say it – If you’re not going to follow up quickly and consistently, then you might as well not spend the time or money to generate the lead. You’ve completed the plan, now what? Let’s say that you’ve gone through all 6 touches and have had no response from the lead. Now what? Do you just give up? Never contact the lead again? Of course not. You still want to contact the lead consistently, but not every day. We suggest the following progression: “4x4” – Try contacting (call and/or email) the lead once a week for four weeks, using the offers and templates in the 6x6 plan above. “12x12” – If you’ve gone through the 4x4 and still haven’t been able to make contact with the lead, then spread out your call/email attempts to one per month. Communicate how the market is in general, and tell the lead how many buyers you have that are looking in the sellers’ area.
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QUESTIONS???
If you have any questions regarding the free report, Fuel Pages, Facebook PPC training, or anything at all, please email me at [email protected] Best,
Josh http://facebook.com/joshaschoenly http://linkedin.com/in/joshschoenly [email protected] PS. If you haven’t already done so you should start your free 15 day of Fuel Pages right now. Remember when you do you’ll get access to 3 EXCLUSIVE bonuses just for giving it a try! You have absolutely NOTHING to lose & only more listings & sales to gain :)
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