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The Marketing Mix Revisited: E. Constantinidesi Towards the 21
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eBiz 모델의현재와미래dure.net/ebiz99121.pdf5 What makes eBiz model so important? (1) •Traditional Biz Model –Limited Control Factors •Marketing Mix (4P: Product, Price,
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The Marketing Mix Revisited: Towards the 21st Century Marketing
Marketinggrundlagen und Marketingkonzept · Product-Mix Price-Mix Promotion-Mix Placement-Mix Die 4P des Konsumgüter-Marketing Produkt-Politik Preis-Politik Kommunikations-Politik
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The Marketing Mix Revisited
