The 2 R’s of Membership

Recruitment and Retention

Recruitment

• Where do you look?

• Contact methods

• Sell based on needs

• Younger Members

Recruitment, cont’d

• New places to seek out members– Hospitals– Food Industry– 3Pls and 4 Pls– Printing Companies– Warehousing– Others

Contact Methods

• Postcards

• Phone calls

• Mailing from headquarters

• Trade shows and business events

• Unemployment offices

• Old member lists from chapters

Recognize the needs

• Find out the organizations’ needs

– How can your chapter add value?– Know your offerings and strengths– Match your strengths to their needs

What Draws Younger People to APICS?

Facebook

Linked In

Blogs or Tweets

On line classes- Weber State or Fox Valley

Short term tasks – quick results

What is your chapter doing to find new members??

Retention

• A key performance indicator of chapter health

• Listen to your members

• Use your surveys diligently

Retention

• Proactive

– Find ways to keep the current members in our chapters

– Don’t wait until a member suspends to contact them

– Be proactive

Retention

• Phone calls most effective– If not renewing, find out why and work to find

solution

• Extension for unemployed members

• Small classes to accommodate customers

Retention

• This is not just an annual event.• Your member’s needs will evolve.• Members who are involved and engaged

are more likely to continue to do so.

Data

• To monitor chapter or district membership one must first have current data

• My Chapter/C-Box

My Chapter/C-Box

• How many of you use this tool?

• What information do you download?

• Webinar in September

Retention Continued

• Reminder: Professional development doesn't cost—it pays. 

– Strong people make strong companies 

– Employee morale and retention

Based on the Sept 2013 Membership numbers through

December 2013

$300 APICS Gift Certificate

Based on the chapter that maintains the highest retention

rate

Heartland Retention Contest

Tools

• Postcards

• Handouts

• Our district for years lead APICS in retention rates-let’s work together and regain that position

Retention Percentage

• Suspend: Don’t renew between now and January 1

• Based on September 1 membership numbers

• Manually remove the names of suspends who renew

• = 1 – (Members – Suspends)/Members

Example

• New Chapter has 100 members

• They lose 2 in September, 2 in October, 4 in November and 2 more in December

• The 2 in September join again in November, alas, the other 8 are gone

• Suspends = 8

• Retention = 92%

SummaryIt’s about adding value for the customer

Use the personal touch

WIFM

Questions?