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THANK YOU FOR JOINING USThe webinar will begin just a few minutes past 3:00 PM EST
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Before we dive in …
Before we dive in …
Meet the Presenters
Laura Retter Chris FrostManager, Marketing Communications
Laura has nearly 15 years of experience leading marketing teams
in various industries to achieve optimal success through the use of cutting edge digital marketing tools like SEM, SEO, Display, and Content
Marketing to name a few.
Client Services Supervisor
Chris works hand in hand with local businesses to ensure their
marketing programs work in the best way possible to help them reach their customers. Chris works to
understand a business’ goals and develop strategies to achieve them.
• The ABCs of Google
• Stats on Google Usage
• Google Search Anatomy
• Google My Business
• Put Your Business on the Map
• How to Rank on Google
• Quick Guide to Paid Search
• Knowing when to use a partner
• Questions
In the next 30 minutes…
Google Plus YouTube Google Analytics Google Reviews
The ABCs of Google
Google My Business Google OrganicListings
Google PaidListings
Google Maps Listings
Google Plus YouTube Google Analytics Google Reviews
The ABCs of Google
Google My Business Google OrganicListings
Google PaidListings
Google Maps Listings
POLL
Google Plus YouTube Google Analytics Google Reviews
The ABCs of Google
Google My Business Google OrganicListings
Google PaidListings
Google Maps Listings
Google Plus YouTube Google Analytics Google Reviews
The ABCs of Google
Google My Business Google OrganicListings
Google PaidListings
Google Maps Listings
Stats on Google Usage
Sources: 1. Google
of smartphone users use a search engine when
looking for a business1
82%
of all clicks happen on the first page of search
results2
71%
Sources: 1. Google 2. Moz.com
of smartphone users use a search engine when
looking for a business1
82%
Stats on Google Usage
Sources: 1. Google 2. Moz.com 3. Google
of smartphone users use a search engine when
looking for a business1
82%of all clicks happen on the
first page of search results2
71%
of consumers will visit a store within one day of a local
search on their smartphone3
Stats on Google Usage
of all clicks happen on the first page of search
results2
71%
of consumers will visit a store within one day of a local
search on their smartphone3
of local searches are done on mobile devices4
50%+
Sources: 1. Google 2. Moz.com 3. Google 4. Searchengineland
of smartphone users use a search engine when
looking for a business1
82%
Stats on Google Usage
of all clicks happen on the first page of search
results2
71%
of consumers will visit a store within one day of a local
search on their smartphone3
of local searches are done on mobile devices4
50%+
Clickthrough rate for Google paid ads appearing
in 1st position on mobile5
27%
Sources: 1. Google 2. Moz.com 3. Google 4. Searchengineland 5. Google
of smartphone users use a search engine when
looking for a business1
82%
Stats on Google Usage
of all clicks happen on the first page of search
results2
71%
of consumers will visit a store within one day of a local
search on their smartphone3
of local searches are done on mobile devices4
50%+
Clickthrough rate for Google paid ads appearing
in 1st position on mobile5
27%
Conversion rate of paid search programs managed
by Vivial6
25%
Sources: 1. Google 2. Moz.com 3. Google 4. Searchengineland 5. Google 6. Vivial internal data
of smartphone users use a search engine when
looking for a business1
82%
Stats on Google Usage
GOOGLE PAID LISTINGS
GOOGLE MAPS LISTINGS
GOOGLE ORGANIC LISTINGS
Google Search Anatomy
• Google My Business gets you in front of your customers.
• You’ll stand out, whether people are looking on Google Search or Maps.
• Ensure your business information is accurate and complete.
Google My Business
ü Appear professional
ü Protect your information
ü Monitor reviews
ü Rank higher
Why is Claiming So Important?
Put Your Business on the Map
Put Your Business on the Map
ü Reviews
ü Robust description
ü Relevant categories
ü Images
ü Videos
Boost your listing even more:
How to Rank on Google
How Can I Improve My Rank?
How Can I Improve My Rank?
POLL
How Can I Improve My Rank?
ü Website optimization
ü Link building
ü Onsite and offsite blogs
ü Mobile-friendly website
ü Directory optimization
What can you do for your rank?
How Can I Improve My Rank?
ü Website optimization
ü Link building
ü Onsite and offsite blogs
ü Mobile-friendly website
ü Directory optimization
What can you do for your rank?
How Can I Improve My Rank?
ü Website optimization
ü Link building
ü Onsite and offsite blogs
ü Mobile-friendly website
ü Directory optimization
What can you do for your rank?
RESOURCE: “20 Directories You
Need to Be On”
There are hundredsof online directories!
Is Google All You Need?
A S K F R I E N D S & F A M I LY W H AT T H E Y S E A R C H
P E R F O R M Y O U R O W N G O O G L E
S E A R C H
R E V I E W R E L AT E D
S E A R C H E S
How Can I Choose The Right Keywords?
Ask family and friends what sorts of
searches they perform, or how they
search for certain products and
services.
Perform your own related searches on Google. As you type, pay attention to the
searches Google recommends.
As you search, review Google’s
related searches for additional
suggestions.
A S K F R I E N D S & F A M I LY W H AT T H E Y S E A R C H
P E R F O R M Y O U R O W N G O O G L E
S E A R C H
R E V I E W R E L AT E D
S E A R C H E S
How Can I Choose The Right Keywords?
A S K F R I E N D S & F A M I LY W H AT T H E Y S E A R C H
P E R F O R M Y O U R O W N G O O G L E
S E A R C H
R E V I E W R E L AT E D
S E A R C H E S
How Can I Choose The Right Keywords?
A S K F R I E N D S & F A M I LY W H AT T H E Y S E A R C H
P E R F O R M Y O U R O W N G O O G L E
S E A R C H
R E V I E W R E L AT E D
S E A R C H E S
How Can I Choose The Right Keywords?
A S K F R I E N D S & F A M I LY W H AT T H E Y S E A R C H
P E R F O R M Y O U R O W N G O O G L E
S E A R C H
R E V I E W R E L AT E D
S E A R C H E S
70% OF SEARCHES ARE TRANSACTIONAL
TRANSACTIONAL TERMS HAVE A 2.5X HIGHER CONVERSION RATE
How Can I Choose The Right Keywords?
Quick Guide to Paid Search
Paid Search: Right Place, Right Time
The Anatomy of a Paid Search Campaign:
ready-to-buy customers in your area
Paid Search: Vivial Campaigns
ready-to-buy customers in your area
immediate, targeted ads across top search
engines
Paid Search: Vivial Campaigns
The Anatomy of a Paid Search Campaign:
ready-to-buy customers in your area
immediate, targeted ads across top search
engines
transparent performance tracking
Paid Search: Vivial Campaigns
The Anatomy of a Paid Search Campaign:
ready-to-buy customers in your area
immediate, targeted ads across top search
engines
transparent performance tracking
your results with custom support
Paid Search: Vivial Campaigns
The Anatomy of a Paid Search Campaign:
Over the last 30 days, Vivial's SEM campaigns have generated over 237,000clicks and 59,000 calls & emails to businesses across the country.
The Results of our Paid Search Campaigns:
ready-to-buy customers in your area
immediate, targeted ads across top search
engines
transparent performance tracking
your results with custom support
Paid Search: Vivial Campaigns
The Anatomy of a Paid Search Campaign:
Determining When to Use a Partner
With any new program, you need 4 basic elements to be successful:
If you’re missing even ONE of these elements,partnering with an expert may be wise.
Time Desire Knowledge Resources
Determining When to Use a Partner
Vivial Solutions Who we are and what we do:
Let’s Start the Conversation!
• Solutions designed to connect businesses and consumers in meaningful ways
• Best in class fulfillment and service designed to maximize time investment
• Real time performance tracking to heighten ROI
QUESTIONS
You can also email us at [email protected] and we’ll get in touch with you!
Please use the Q&A Widgeton your ON24 Dashboard to submit your questions.
Before we dive in …