TH True VEG

7/31/2019 TH True VEG

1/5

Nhm 2 : TH True VEG

1. Tng quan v TH True VEG

- L sn phm ca TH Group- c tnh: Rau hu c- An ton t gc, ti sch tn ngn- nh v: Tht sthin nhin - Mc tiu ca thng hiu: trthnh thng hiu rau sch, m bo cht lng an

ton cho ngi tiu dng v ng thi cng c thm cho thng hiu TH TrueMilk.

- Khn hng mc tiu: nhng ngi c thu nhp trung bnh kh, quan tm ti chtlng sch ca sn phm, a thch cc sn phm t thin nhin v c mi quantm ti mi trng.

- Ro cn: sn phm kn chn, gi kh cao.2.Xy dng hnh nh cho thng hiu TH True VEG.

- Sn phm: rau hu c 5 khng: khng phn bn ha hc, khng thuc bo v thcvt ha hc, khng kch thch tng trng, khng cht bo qun v khng bin i gen vstiu ch gi vn nguyn tinh ty thin nhin trong tng sn phm.

- Gi c: nh gi theo cm nhn, cao hn gi vi cc loi hng ha tng ng 30-60%.

V NTD c tm l l tin no ca ny. Hngh l rau t tin bntrong ca hng san ton hn ngoi ch

V TH Group c hnh nh sa sch kh tt trong lng NTD nny s l 1 li th ca TH True VEG

- H thng phn phi: Tiu ch: h thng mrng n u, gim st cht chn . Xy dng cc h thng ca hng xanh, sch, ti mt. i ngnhn vin bn hng c trnh , hiu bit r sn phm, o to

knng bn hng cho nhn vin. H thng phn phi c 2 khi chnh: TH Truemart

Khi ca hng trc thuc cng ty : v tr mt ng ln, giaothng thun tin, ni ng c dn c.

Khi ca hng bn qua cc siu th v hi ch: Big C, Fivimart,Metro cc hi chthc phm sch, cht lng cao.


2/5

- Hot ng truyn thng: Tng km cc sn phm c logo ca thng hiu nh chic gii ch,

khn tay, o, m...

Qung co trn truyn hnh tng khnng nhn din. Xy dng cc bin qung co trn ng ph. Xy dng ca hng vi thit k khng gian xanh, thng nht vi thng

hiu TH true milk c.

Tip tc s dng cng c PR trn Bo giy v bo mng. Ti trcho chng trnh dy nu n. Chng trnh dy nu n s dng

nguyn liu chnh l rau sch ca TH.

Mhi tho vai tr rau sch v hn chnguy c bo ph.- Lc lng lao ng:

o to cng nhn c trnh cao v canh tc trang tri, tnh k lut caov tun th cc nguyn tc trong cc giai on canh tc nh: thu hoch,s ch, bo qun v phn phi.

C s h trv theo di, kim tra st sao ca cc chuyn gia v sinh vthc, ha hc sang lc nhng ging tt cht lng cao, kim sotdch hi, s dng cc ch phm sinh hc.

Lm vic vs nhng chuyn gia hng u v sn xut rau sch theohng hu c.

T cp lnh o xung ti cng nhn vin ng lng quyt tm xydng mt thng hiu rau sch: An ton t gc, ti sch tn ngn.

- Ch di ng: PR ni b Mcuc hp ni b ton b nhn vin ca cng ty c th hiu vai

tr rau hu c vi sc khe. Trong vng hai thng s t chc Ba titrn vn cho anh ch em nhn vin. n cui tun anh ch em nhnvin sc mang rau ca cng ty v nu 1 ba ti ngon v lnh chomnh v gia nh. chnh nhn vin cm nhn chat lng ca rau THng thi th hin s quan tm ca cng ty ti tng ba n ca nhnvin.

V nhn vin c bit l chi em rt sbo ln cty t chc ba tic chaycho ton b nhn vin vo hng thng va cho cc a ch e cthng thc mn ngon t TH VEG vi nhng u bp tay ngh va gnkt tnh cm gia cc nhn vin= >>> Hy th hin TH l doanh nghip rt quan tm n sc khe canhn vin


3/5

Xy dng mi trng lm vic cho nhn vin mang phong cch thinnhin thoi mi tng hiu qu v to hng th cho cng vic, mtphn cng l to dng hnh nh 1 doanh nghip xanh.

- ng gp ti tr: T thin -> To thin cm, tm lng nhn i, v cng ng Trao tng sa cho trem suy dinh dng ti cc vng kinh t rt kh

khn. V dnh k Lak, l chng trnh nm trong khun kh d nCi thin sc khe b m tr em dn tc thiu s thng qua hnh vi cli cho sc khe giai on 2011- 2014 .

Ti trgio dc -> xy dng hnh nh p, thn thin vi hc sinh, gianh v nh trng: VD Trong chng trnh Thng ip ngy khaitrng - Tm vc Vit 4/9/2011 , trao tng hc bng cho 10 tmgng hc sinh ngho hc gii, mi em 40 triu ng.

Ti tr cho cc s kin vn ha- th thao -> Xy dng hnh nh trtrung, mnh m, giu sc sng.

Ngy 25/6 TH True Milk ng ti trcho Lin hoan dn ca v dm xNgh 2012, l mt s kin c sc lan ta mnh.

- Trch nhim x hi: to dng mt hnh nh mt doanh nghip lun cao yutan ton , ti ngon, hon ton thin nhin ca thc phm cho ngi tiu dngth TH s tch cc tham gia vo cc hot ng th hin trch nhim x hi camnh:

T chc p xe diu hnh qua cc con ph ca H Ni cng vicbo vmi trng.

T chc chng trnh t thin Ba sng ngon v lnh cho b ti bnhvin nhi.

T chc chng trnh dinh dng cho tr ti cc trng mu gio thuht cc bc ph huynh quan tm n dinh dng sc khe cho tr.

3.Phc tho cc hot ng ca TH Group cn tp trung to dng gi trcho thng hiu TH True VEG.

- T chc cc hot ng PR ni b v TH True VEG ton th nhn vin cngthc s hiu c nhng gi tr ca sn phm, t xy dng tnh yu thnghiu cho nhn vin.

- Xy dng hnh nh khch hng nhn bit tch cc:


4/5

TH True VEG l loi rau hu c sch an ton tuyt i tt cho sc khe.Thng qua cc bi PR Rau hu c- xu hng mi ca b ni tr hay l Ti sao bn nn s dng rau hu c cho ba n?

Tip tc xy dng c ssn xut t tiu chun, xy dng h thng ccim phn phi c trng ca thng hiu.

Gi cao km theo cam kt cht lng sch ly chtnv ng thil 1 cch tnh v mnh.

Qung co rm r in du trong u khch hng( c bit hy nhn mnhn yu tngi tiu dng thng minh h chn nhng sn phm sch NTD c th cm nhn c mnh thng minh, mnh l ngi dn u xuhng khi mnh tiu cng TH VEG y chnh l phn gi trtng thm chothng hiu nhn nhn t pha khch hng).

Tt c cc ti liu qung b, tip th phi thng nht, tng ng v musc v hnh nh. H thng cc vt phm vn phng nh danh thip, bnghiu, bao b cng nh qu tng thng hiu cn c thit k theo tngmu chun km logo cng ty.

- Gip khch hng lin h : khi khch hng ngh n thc phm sch an ton l nghn TH VEG mc d TH mi ch cung cp rau hu c.

Ly hnh nh c trng l nhng nhnh rau xanh ti, mi trng xanhti v c th ti trcho cc chng trnh xy dng mi trng xanh schp, lm thnh vin tch ca ca hip hi bo vngi tiu dng, bo vsc khe vit nam... t khc su trong tm tr khch hng l TH gn

lin vs t nhin v lun sch. Cam kt mi im tip xc ca khch hng vi VEG lun thng nht ch

sch,

Giup khch hng lin hSlogan An ton t gc, ti sch tn ngn ns mnh, trit l kinh doanh, tm nhn ca TH group l nng cao th chtv tr tu ca con ngi Vit Nam, ng gp vo s pht trin bn vng caquc gia v dn tc.

- Gip khch hng cm thy tin cy, thn thuc v tin li: Cho khch hng thy c qu trnh sn xut rau hu c thng qua cc

TVC, cc chng trnh v sc khe, cc bi PR

Mcc ca hng rau ti gn cc siu th, chthc phm thun tin chokhch hng mua sm, i ch, gip hxa i ro cn khong cch, thi gian.

m bo mi lc mi ni rau phi c trong tnh trng ti sch nht cth lun lm khch hng hi lng.


5/5

T chc cc s kin, hi tho v vic m bo sc khe, dinh dng chocc thnh vin trong gia nh.

u t cho khu vn chuyn v bo qun: vng trng rau ca hng ny nmti Ngh An, vi thi gian vn chuyn ko di, cng cn c ch bo

qun ph hp vi lng tiu th ca mt thng hiu mi trn thtrng. u t cho h thng ca hng phn phi: H thng ca hng TH True Mart

ca TH c xy dng vi khng gian rng ri, sch s, vi cc quy ktrng by sn phm. Tuy nhin, nu nhng quy k trn kh ph hp by tr sn phm sa th li khng thch hp gii thiu rau. Bi y lsn phm d bh hng do tc ng ca mi trng, iu kin thi tit, nnd im bn ca TH True Mart c h thng iu ha vn khng nhit v m thch hp bo qun rau.

- Khuych trng li th Khng nh ch c VEG mi em li li ch tt nht cho khch hng v

mc an ton, bdng

Truyn thng mnh m v quy trnh sn xut v bo qun nghim ngt 5KHNG, nhng chng nhn v an ton cht lng.

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TH True VEG