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Textus Resort promotions And SkI conditions. The Value of Going Mobile. Facts: Mobile subscribers in the USA make up 91 % of the population Americans traded 5 BILLION texts a day in 2009 and trends show that number DOUBLING ! Everyone with a cell phone will read a text. - PowerPoint PPT Presentation
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TEXTUS RESORT
PROMOTIONSAND SKI
CONDITIONS
The Value of Going Mobile
Facts: Mobile subscribers in the USA make up 91% ofthe population
Americans traded 5 BILLION texts a day in2009 and trends show that number
DOUBLING!
Everyone with a cell phone will read a text
Resort Promotion from Simple Texts to Extensive Mobile Flyers
01/02/2011 to 02/12/2011From $347 per person4th night free4 nights lodging, hotel room 3-day lift ticketsMust book by 01/20/2011
Call 888-388-4885 to book now!Or visit us on the web here
We can incorporate the texts with:
• Embedded links Directing people to the resorts site
• Phone number Allowing for instant contact
• Create an interactive menu that gives the resort all of the information they need to contact the customer and get the security deposit
Pay for three nights lodging and two days of skiing and receive one extra night and day of skiing free! Plus, to help you feed your family and friends, we'll include a $240 meal card for just $200! Valid at all on-mountain restaurants and bars.
Call now to get away! 888-388-4885
Or Incorporate Images and Videos For a Visual Impact
Ski Conditions Change Timing is Everything
Magazines
• 30 days between publications
Mail outs
• 2-5 days to Print and distribute
SMS
• Instant
Got Snow?We do, come in and buy a lift ticket in the next hour and a half and take 50% off
Don’t Leave 70% Of the Mobile Market in the
Cold The fact that everyone has a cell phone is well known. The craze to create
cellular apps and mobile website is evidence of the trend to go mobile. In the pursuit of creating profit from the mobile market, the majority of the
companies forget about the other 70% of their clients. Basic phones do not come with data packages , browsing capabilities or
email feeds. These basic phones make up 70% of the Cellular market. By keeping the technology simple it reaches everyone. Our platform is powerful enough to broadcast out a video commercial to
millions of people instantly , but the end result is that it wouldn’t play on more then 10% of
the phones in the market. We choose to offer the simple, but effective solution. SMS/MMS is available on every Cellular phone in the US Our delivery platform and carrier connectivity will power any company to
create a huge mobile presence
Promote
Tourists Locals
Last night brought over twelve inches of snowWe have all lifts operating and all trails open Come in today and Ski our pristine slope.Experience the Rush of fresh powder
6:30 AM
.
Ski, Spa and Culinary Delights
Enjoy the Rush of fresh powder, the tranquility of the Spa and end the day at our premier restaurant.
With packages as low as 499.00 why not.
Call now 888-388-4885
We can separate your contacts into groups and time everything so you can target your advertisement to different areas,
products, seasons and more. Own more then one resort? Cross promote.
Interact
Text Reply
Ski, Spa and Culinary Delights
Enjoy the Rush of fresh powder, the tranquility of the Spa and end the day at our premier restaurant.
With packages as low as 499.00 why not.
Call now 888-388-4885Or Reply with the word RESERVE
RESERVEHow many people will we be welcoming in your party and when will you be joining us? Reply with the word BOOK and include the number of people in your party and the date we should expect you.
Book 2 adult 3 kids 1/30/11We look forward to your visit and we will call you shortly to confirm your reservation and go over the details of your stay.
The resort staff will receive a email or text message with all of this information including the customers cell number
Notify
Ski conditions: new snow, packed powder, depth of snow base, Trails openLifts open and type: gondolas, chairs ect…
Are you making new snow daily?
Specials at the resort.Mid-week getaways: includes 2 nights stay rentals and lift tickets for two.Specials...1/2 day lift tickets, Wed snowboards 1/2 price lift ticket.Seniors ski free, free lunch with the purchase of a lift ticket and so on. Normally the locals have several different options within a hour of driving so make it your resort. Let them know that your have fresh powder or short lift lines make sure you message matters to them.
Drive Profit
Create packages that include discounted lifts with the purchase of a meal.
Since the people you are catering to are not on a computer they can’t compare, so why give them the lowest price?
Sell you lodging for full price and throw in a few items that cost you nothing to give the appearance of a great package deal.
If you don’t get a response your only a text away modify your marketing approach slightly and try again.
Ski shop Let them know about ski equipment sales or
rentals. See if you name brands want to sponsor the message. Simply put this on the bottom of the text “brought to you by Atomic Skis “
Lessons What’s the lesson schedule let everyone know
Lodging Once they are at your resort they are going
nowhere else. Have them relax at the Spa
Dining The locals need a place to eat also advertise to
them and remind them that you have fine dining
Internet Vs. Text Much better visibility and can
reach millions of viewers instantly
When you publish discounts your competitors can see them to beat or match
People do not always have access to the internet
Emails can contain better graphics and allow more interaction
Targeted to people who want the information
Competitors do not see what you are offering
Cellular clients always have their phone
There is no SPAM filter on text messages
But the scary difference that very few take into effect is the fact that as soon as the customer is on the internet they are looking at everyone's offers, using booking agents and reading about each destination. This would be perfect for you, but who else posted about your Resort? Which competitor is offering a better deal? And wouldn’t it be so much easier to go through a travel agent?
Send relevant text marketing
to remove negativity and
drive sales
The resort is destroying
the mountain
Tourism is ruining the
town
Its too expensive to
ski
The conditions are not good
Google your Resort do you see any of this feedback?
This = Poor web presence With SMS marketing people are directed to your site or they get
the information directly and these postings have no impact
Create Rip-off reports
Locals tell tourist they
are unwelcome
Write Poor reviews
Locals , and unhappy clients are vocal and can hurt your business with online reviews
and forums.
Challenges of Resort Development and Website Impact
Entire Staff Automated Communication
Send a text to all employees and let them know of any
HR updates or company wide
meetings
Have them update their contact info by text message
Or send them surveys about the resort so you can get a first hand
feeling with what is going on with your business from the
bottom up
Ski Staff Automated Communication
Fill a vacant shift by sending out a blast to everyone that is
qualified for the position
Allow staff to text in for their schedule
Restaurant Staff Automated Communication
Need a extra waiter for your restaurant send a text to all you of
your waiters to see if they can come in.
Communicate any information you want instantly to any or all groups
within your resort.
Internal Communication and Alerts
Surveys
Survey customers while they are at you resort, if there is a problem you can fix it.
Survey customers when they leave find out what it takes to get them back next time.
How are you enjoying your stay?ReplyA (if your stay has been perfect)
B(if you have concerns)
Let us know what we can do to make your stay more enjoyable
How was your stayReplyA (great)B (Ok)C (unhappy)
Its great to hear you enjoyed your stay. Reserve your next vacation with us and save 5%
Contact us at 800-971-3706
For more information and a customized quote
Or visit us on the webwww.txtusa.com