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Textile Effects
A revolution in reactive dyeing AVITERA® SE for exhaust application
Textile Competence
AVITERA brochure_normal pages_DEC 05.indd 1 08.12.2011 10:15:48
Every 20 seconds, a child dies from a water-related disease.
884 million people lack access to safe water supplies; approximately one in eight people.
3.575 million people die each year from water-related disease.
In just one day, more than 200 million hours of women’s time is consumed for the most
basic of human needs — collecting water for domestic use.
More than 80% of sewage in developing countries is discharged untreated, polluting
rivers, lakes and coastal areas.
AVITERA® SE is a revolutionary new innovative range of polyreactive dyes. These dyes are
unique, combining new standards of environmental sustainability with top-quality results
achieved within the shortest time.
AVITERA® SE – seriously saves water and energy by 50% and more!
Thanks to ultra-short washing-off cycles, AVITERA® SE technology:
Saves water
Saves energy
Reduces CO2 emissions
Helps preserve the environment
Mills
Innovation
Water is precious – we need to act
Bring a responsible message to all!
Mills
Economic and environ-
mental sustainability
AVITERA® SE now offers you the
unique opportunity to save and be
sustainable!
Reduce your costs, reduce your
burden on the environment, and
comply with new environmental
regulations.
By converting to AVITERA® SE
you can:
Drastically reduce water and
energy consumption
Ensure highest reproducibility
and shortest time
Increase productivity without
additional capital investment
Minimize processing costs—
raise profitability
Let's work together for a sustainable future!
Brands Legislators
AVITERA brochure_normal pages_DEC 05.indd 2-3 08.12.2011 10:15:55
Brands
Set the trend – color our
world sustainably
Consumers are demanding
products which are produced
responsibly, the market is clearly
shifting towards sustainable
production, and legislation is
getting tougher.
Set the trend. With AVITERA® SE
the technology is now available,
and you can ensure sustainable
processing from the start.
use the right products and
processes
street, shout it from the roof
tops
‘subscription to sustainability’
competitors!
Help keep our planet
(and its inhabitants) alive
and well
The facts are clear
So governments all over the world
are reacting by defining legislation to
regulate the environmental footprint
of the textile industry.
Provide support where possible
However, laws alone cannot change
a long-standing mindset.
Legislators can be innovative and
set an example by supporting the
industry through training programs
and official seminars that map the
path to sustainability.
A partner in sustainability you
can rely on
Huntsman Textile Effects has the
know how and competence to
support these initiatives.
Legislators
AVITERA brochure_normal pages_DEC 05.indd 4-5 08.12.2011 10:16:02
From the lightest pale to
the deepest dark shades
Dyeing process (incl. washing off) for 1 kg cotton
Pale
AVITERA® Yellow SE
AVITERA® Cardinal SE
AVITERA® Light Red SE
AVITERA® Light Blue SE
Very deep
AVITERA® Orange SE
AVITERA® Cardinal SE
AVITERA® Navy SE
Dark
AVITERA® Orange SE
AVITERA® Cardinal SE
AVITERA® Red SE
AVITERA® Deep Blue SE
Medium
AVITERA® Yellow SE
AVITERA® Cardinal SE
AVITERA® Red SE
AVITERA® Blue SE
AVITERA® SE covers the entire shade gamut from the palest to the deepest and
darkest shades.
To achieve every conceivable color, all our expertise was invested in creating specific shades
that help create color depths to cover the spectrum of pale to dark and very deep.
Each of these shades is a one of a kind made to match the palette.
A broad palette of colors to meet every need
Unique dyes for unique depths
AVITERA® Light Blue SE, Blue SE, Deep Blue SE and Navy SE
A range of blues, each of which is designed to achieve a specific color depth.
The best blues for maximum added value in terms of light fastness and recipe costs.
AVITERA® Yellow SE
A mellow yellow made to get the most out of pale to medium shades.
AVITERA® Orange SE
A strong non-photochromic orange dye that delivers dark to very deep shades.
AVITERA® Red SE
A brilliant bluish red that makes attractive medium and dark shades.
AVITERA® Light Red SE
For non metameric pale shades with highest light fastness.
AVITERA® Cardinal SE
A vivid, strong red that is suitable to reach every shade depths thanks to its good light fastness.
AVITERA® SE – an innovative range?
VERY DEEP
DARK
PALE
MEDIUM
AVITERA brochure_normal pages_DEC 05.indd 6-7 08.12.2011 10:16:05
A broad palette of colors to meet every need
AVITERA brochure_flip pages DEC 05.indd 1 08.12.2011 10:19:58
AVITERA ® Light Blue S
E
AVITERA® Blue SE
AVITERA ® Deep Blue S
E
AVITERA® Navy SE
AVITERA ® Yellow SE
AVITERA® Orange S
E
AVITERA ® Cardinal S
E
AV
I T E R A ® L ig h t R
e d SE
AV IT E R A®
R e d SE
NEW
Pale shades
Reduced water and energy consumption
Secured light fastness requirement
Very good reproducibility
Very good leveling
NEW
A
VITERA ® Light Blue S
E
AVITERA® Yellow S
E
PALE
AVITERA brochure_shade inserts_DEC 05.indd 1 06.12.2011 11:46:59
AV
I TE
R A ®
L ig h t Re d
SE
NEW
Reduced water and energy consumption
Secured light fastness requirement
Very good reproducibility
Very good leveling
Medium shades
AVITERA® Blue SE
AVITERA® Yellow S
E
AVITERA® Red SE
MEDIUM
AVITERA brochure_shade inserts_DEC 05.indd 2 06.12.2011 11:46:59
AVITERA ® Cardinal S
E
NEW
Reduced water & energy consumption
Outstanding washing off
Very good wash and wet fastness properties
Competitive recipe cost
State of the art low process cost
Significant time saving
Dark shades
A
VITERA ® Deep Blue S
E
AVITERA® Orange S
E
AVITERA® Red SE
AVITERA ® Cardinal S
E
NEW
NEW
DARK
AVITERA brochure_shade inserts_DEC 05.indd 3 06.12.2011 11:47:01
NEW
Highly reduced water & energy consumption
Outstanding washing off over
Very good wash and wet fastness properties
Competitive recipe cost
State of the art low process cost
Significant time saving
Deep and very deep shades
AVITERA® Navy SE
AVITERA® Orange S
E
AVITERA ® Cardinal S
E
NEW
NEW
VERY DEEP
AVITERA brochure_shade inserts_DEC 05.indd 4 06.12.2011 11:47:01
Unique pioneering solutions for the
PES/CEL market
There is a shift towards the increased use of polyester/cotton blends in the fabrication of apparel
and home textiles. The new market dynamics demand a benchmark in CVC blend exhaust dyeing
in terms of reducing the time, energy and water required.
AVITERA® SE and TERASIL® W/WW are two dye ranges that deliver the entire shade gamut
sustainably in half the time with excellent fastness properties and outstanding reproducibility.
The new cost-effective concept from Huntsman Textile Effects for:
Reduced dyeing and washing off time by nearly 50%
Lower salt use
Diminished CO2 emissions for a lower environmental impact
Facts and figures that speak for themselves!
The following graphs demonstrate the clear superiority of those 2 dyes concept versus
conventional dyeing.
The dyeing system that makes it possible – TERASIL® W/WW and AVITERA® SE
TERASIL® W-EL and WW ranges
Excellent CEL reservation therefore intermediate reduction clearing can be skipped
Very good wash fastness at all temperatures
(except TERASIL® Blue W-EL and Black W-EL in the ATTCC 61 2A 49°C test method)
Full dye selection, no limitations of shade
AVITERA® SE
Highest reproducibility and shortest time
Excellent wet fastness requirements
Minimum processing costs and reduction of processing time
Improvement of the environmental profile
140
120
100
80
60
40
20
0
PES/CEL blends—Conventional dyeing method
PES/CEL blends—TERASIL® W/WW and AVITERA® SE
0 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300 320 340 360 380 400 420 440 460 480 500 520 540 560 580
Time (min)
0 20 40 60 80 100 120 140 160 180 200 220 240 260 280 300 320 340 360 380 400 420 440 460 480 500 520 540 560 580
Time (min)
Tem
pera
ture
(°C
)
140
120
100
80
60
40
20
0
Tem
pera
ture
(°C
)
Disperse dyeing Reduction clearing
2xrinse
Reactive dyeing 2xrinse
2xrinse
2xsoaping
For 100 kg PES/CEL fabric
Dyeing time Water Steam
Conventional method 9.5 hours 9000 liters 722 kg
PES/CEL – SE FAST 5.7 hours 4200 liters 342 kg
Savings 3.8 hours 4800 liters 380 kg
Ecological and productivity enhancement
40% higher 53% less 53% less
productivity water energy
AVITERA brochure_flip pages DEC 05.indd 2 08.12.2011 10:19:59
www.huntsman.com/textile_effects
Headquarters
Huntsman (Singapore) Pte Ltd
Textile Effects Division
152 Beach Road
#29-00 Gateway East
Singapore 189721
Telephone +65 6297 3363
Fax +65 6298 0037
Europe Region
Huntsman Advanced Materials
(Switzerland) GmbH, Textile Effects
Klybeckstrasse 200
4057 Basel, Switzerland
Telephone +41 61 299 11 11
Fax +41 61 299 11 12
Americas Region
Huntsman International LLC
Textile Effects
3400 Westinghouse Blvd,
Charlotte, NC 28273, USA
Telephone +1 704-587-5000
Fax +1 704-587-5020
Asia Region
Huntsman Textile Effects
(China) Co. Ltd.
Flying Geese Mountain Industrial Park
Shilou Town, Panyu District, Guangzhou
511447, PR China
Telephone +86 20 3937 7000
Fax +86 20 8484 5222
Edition 2014Copyright © 2014 Huntsman. All rights reserved.All trademarks mentioned are registered trademarks of Huntsman Corporation or an affiliate thereof in one or more, but not all countries.
IMPORTANT: The following supersedes Buyer’s documents. Sales of the product described herein (“Product”) are subject to the general terms and conditions of sale of either Huntsman Advanced Materials LLC, or its appropriate affiliate. Huntsman warrants that at the time and place of delivery all Products sold to Buyer shall conform to the specifications provided to Buyer by Huntsman.While the information and recommendations included in this publication are, to the best of Huntsman’s knowledge, accurate as of the date of publication, NOTHING CONTAINED HEREIN (EXCEPT AS SET FORTH ABOVE REGARD-ING CONFORMANCE WITH SPECIFICATIONS PROVIDED TO BUYER BY HUNTSMAN) IS TO BE CONSTRUED AS A REPRESENTATION OR WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, NONINFRINGEMENT OF ANY INTELLECTUAL PROPERTY RIGHTS, OR WARRANTIES AS TO QUALITY OR CORRES-PONDENCE WITH PRIOR DESCRIPTION OR SAMPLE, AND THE BUYER ASSUMES ALL RISK AND LIABILITY WHATSOEVER RESULTING FROM THE USE OF SUCH PRODUCTS, WHETHER USED SINGLY OR IN COMBINATION WITH OTHER SUBSTANCES.No statements or recommendations made herein are to be construed as a representation about the suitability of any Product for the particular application of Buyer or user or as an inducement to infringe any patent or other intellectual property right. Buyer is responsible for deterniming the applicability of such information and recommendations and the suitability of any Product for its own particular purpose, and for ensuring that its intended use of the Product does not infringe any intellectual property rights.
The Product may be or become hazardous. The Buyer should obtain Material Safety Data Sheets and Technical Data Sheets from Huntsman containing detailed information on Product hazards and toxicity, together with proper shipping, handling and storage procedures for the Product, and should com-ply with all applicable governmental laws, regulations and standards relating to the handling, use, storage, distribution and disposal of, and exposure to the Product. Buyer shall also take all steps necessary to adequately inform, warn and familiarize its employees, agents, direct and indirect customers and contractors who may handle or be exposed to the Product of all hazards pertaining to and proper procedures for safe handling, use, storage, trans-portation and disposal of and exposure to the Product, and the containers or equipment in which the Product may be handled, shipped or stored.
Please note that products may differ from country to country. If you have any queries, kindly contact your local Huntsman representative. Huntsman is a member of:
(Ecological and Toxicological Association of Dyes and Organic Pigments Manufacturers)
193005e—March 2014, Printed in China.
AVITERA brochure_normal pages_DEC 05.indd 12 08.12.2011 10:16:06