Creating

In Educational Marketing

A division of Walters Snowdon Advertising Ltd, registered at Companies House in England. Co. Reg No. 5428059.

www.textbookcreative.com

Contents • Advertising 4

• Prospectuses 5

• Website Design & Development 7

• Corporate Identity 9

• Signage & Vehicle Livery 10

• Display Boards & Exhibition Stands 12

• Printed Services 13

• Newsletters 14

• Photography 16

• PR Communications 16

• DVD Production 17

• Digital Communications 18

1

Educational Textbook Creative is an exciting and innovative design based company covering an entire spectrum of marketing, promotional and advertising services, tailored specifically for the education sector. We offer educational establishments a total creative solution from the initial conception right through to delivery and beyond.

Specialising in a wide expanse of projects which covers the entire marketing mix we strive to meet your every requirement with flair and professionalism.

The following pages provide information about our extensive range of services but if you can‘t find what you’re looking for then please call us and we will be happy to help.

Whatever your requirements, our service starts with exceptional design. Our talented in-house studio team can create eye-catching designs to fit with your brand image and bring a fresh, professional approach to any project.

Advertising Advertising is one of the most important ways to promote any organisation, and with so much competition and so many options to choose from, it is important to get the most from your budget. Textbook Creative is a division of one of the leading recruitment advertising agencies in the UK, so managing and developing creative and effective advertising campaigns is second nature to us.

For all advertisements, we treat every brief individually and provide advice on the most effective media to meet the requirement whether it is a local newspaper, an online campaign, a radio advert or a specialist or national publication.

There are no charges for our design or production service which makes it one of the most cost effective ways to advertise. It also gives you all of the benefi ts of working with a dedicated team of creative media professionals.

We provide the same, free service for every form of advertising incorporating:

• Recruitment

• Open Days

• Courses and Events

ProspectusesYour prospectus is arguably the most important promotional publication. It is all about highlighting the successes, achievements and the lifestyle that your potential students and their parents can look forward to.

To present the assets and the ethos of the school or college, we provide bespoke design work for a carefully planned layout which can then be combined with your text and photography.

For total management of the production we can assist with copywriting or text editing, as well as any photography required before applying any finishing touches prior to print.

6

Website Design The internet is a highly important tool for promoting and providing information about your school or college and our technical team are highly competent in all web-based applications.

We offer a number of solutions for online marketing and can build brand new sites from scratch as well as updating or expanding existing websites. Features such as Content Management Systems allow you to have easy control over the content on your own web pages and we can build these to your specifi cation and provide training to give you complete control over your online profi le. We can also undertake Search Engine Optimisation and Pay Per Click campaigns to put you ahead of your competition online.

You will fi nd our technical team very helpful, responding quickly to your requirements in a language that you can understand.

7

Corporate Corporate identity will be the foundation of all your design based requirements

and for this reason it is vital that your brand is strong and consistent.

To achieve this we offer a total branding service which involves creation of logos, selection of corporate colours and written brand guidelines which form the basis

for achieving a solid brand. The branding will create a synergy between everything relating to the school or college and we work closely with you to create an overall

style that fits your profile and promotes your school.

Our in-house design service allows for great flexibility and efficiency in developing an ideal brand image. With a fast delivery of conceptual ideas, we can get your

branding underway quickly in order to meet even the tightest of deadlines.

10

Signage We have a huge array of solutions for display around your site from parking signs to departmental signs. The design of these is handled by our studio,

creating logo branded products which are functional and stylish.

Signage for all purposes can be produced and installed by our specialist signage team and we can apply a selection of finishes to a variety of materials including

fabrics, plastic, glass and metal. Soft furnishings, blinds, rugs and curtains can also have branding applied if required.

We can also create artwork for vehicle application, giving you a fleet of liveried vehicles to be proud of.

11

Display Boards

For internal displays, we can provide practical solutions for day to day use such as large format boards to display all of your latest information, achievements and news. Additionally, if you need a more fl exible solution for a special event, we can provide printed exhibition displays, portable banners and entire stands if you need us to, all of which are custom designed and fi nished to your specifi cation to give a modern and professional look.

12

13

Printed Our fast production service will ensure that you can print and distribute quality printed material to staff, students and parents, even within the tightest of deadlines.

For sleek and professional documents or imaginative fl yers in all shapes and sizes we turn a brief into a fi nished product that looks and feels the part, with all kinds of spectacular fi nishing options when you need something that is really unique.

NewslettersA simple way to keep people informed, whether for an internal staff notice or the latest news and information for parents and students, we can create newsletters in print, or electronically for distribution via email.

To make sure that we cater for everyone we can create user-friendly templates to which you can add your own images and content.

When time is of the essence, our creative team can offer a helping hand and manage the whole project at great speed to save you time.

16

PhotographyTo give a great depiction of what life is like at your school or college, professional photographic images are an invaluable and powerful part of your marketing. Not to mention the huge range of uses that a good photographic library provides, with prospectuses, adverts and press releases all being that bit more personal with a tasteful selection of bespoke images.

We can supply a photographer on an hourly or daily basis and provide a selection of proofs for you to choose from and retain.

PR We employ a highly respected PR Executive that has well established links to the educational sector and has worked for many schools and colleges to promote their activities and achievements.

With an extensive network of contacts throughout the media business, we can give our clients a different kind of promotion, using press releases to strengthen their public profile and encourage valuable support from local businesses and communities.

17

DVD

Producing a promotional film is a versatile modern marketing tool for your school or college and in a digital format it can be applied

to effectively complement your website.

Video content can be continuously refreshed to ensure that it is up to date, representing all of your most recent achievements in

the full glory of multimedia.

Digital

Websites are not the only way to get noticed on the internet which is why we also use our creative abilities to offer animated banners, spot adverts and e-marketing campaigns which can be used to build on your existing online presence.

We can also supply you with electronic versions of documents, including online prospectuses with an animated turning page format. This is an excellent way to give an innovative and interactive element to your website or email marketing campaign.

Dynamic

Innovative

Textbook Creative offers a complete solution for all your design, communication and marketing requirements.

T • 01908 369359 F • 01908 371188 E • info@textbookcreative.com

Hastings House, 15 Auckland Park, Bletchley, Milton Keynes, MK1 1BU

A division of Walters Snowdon Advertising Ltd, registered at Companies House in England. Co. Reg No. 5428059.

Call us for more details, to arrange an appointment or have an informal discussion about how we can help you.

01908

www.textbookcreative.com