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PlanetBridge Nigeria/CellTrust of Africa®Tel: 08033082421,08098082421

Secure Mobile Banking & Secure Mobile Payment Solutions

May, 2010

Outline• Challenges faced by Financial Institutions• The Attractions of Mobile Banking &

Payment• Mobile Phones/Banks (Facts and Figures)• Major Challenge of Going Mobile• CellTrust’s Mobile Banking & Payment

Benefits• CellTrust’s Solution for Financial Institutions• About CellTrust• Contact• Appendix

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Challenges faced by Financial Institutions

• How to serve people who have low income and turn it into a profitable venture. In this regard, erstwhile methods will prove expensive/costly and unprofitable

• Managing current levels of growth• Developing new products suited for low income earners• Expanding in new geographic areas• Addressing other strategic and operational challenges

which include– Security, convenience, speed and cost

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The Attraction of Mobile Payments

The attraction of mobile payments for every stakeholder is unquestionable.

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The Attraction for Financial Institutions

All banks strive to:• Increase Penetration• Sell more services• Retain the most valuable customers• Reduce the cost of providing services

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The Attraction for Financial Institutions - Contd.

Mobile Payments • are a potential method for protecting

the current account and surrounding loan products and avoiding further disintermediation from customers.

• also provide the possibility of reducing cash and cost effectively servicing under-banked geographies

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The Attraction for Financial Institutions - Contd.

Mobile Banking • By introducing mobile banking and skillfully using an

agent network for cash-in and cash out, banks can effectively provide profitable banking services to under-banked and unbanked low income clients, even in remote and sparsely populated areas where the traditional brick and mortar branches would not have been feasible.

• Money can be made through Transaction fees. Deposits - Increase in deposits to the bank as the

volume of small savings adds up to significant amounts. E.g. 1 million people each saving only N500 a week will yield N26 Billion in just one year!

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The Attraction for Mobile Payment Providers• Secure existing Mobile Payment platforms• Meet Government and Regulatory requirements

for security of mobile payment transactions• Compliancy with industry standards – SOX, PCI,

FISMA, etc.• Rapid time to market

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The Attraction for Mobile Network Operators• Mobile payments are an attractive

proposition for achieving a return on the investments made in infrastructure over the last two decades through both extra payment related revenues and the associated increase in air time and data use.

• They also hold the possibilities of allowing for diversification into other areas of the consumer’s needs and lifestyle and reducing churn amongst existing customers.

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The Attraction for Mobile Network Operators Contd.• Direct Channel top-ups help network

operators reduce operational costs associated with payments (post–paid and prepaid), including printing and distributing cards to retail outlets and payment of commissions to agents and retailers

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The Attraction for Merchants• Remote mobile payments provide another

channel for merchants and as such are an attractive proposition if the use of the channel can gain wide scale adoption at lower costs than existing channels

• Mobile payments could provide the ability to send real time marketing messages to the consumer.

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• Mobile phone has achieved ‘permanent share of pocket’, i.e. next to the wallet and keys, it is the object that is most likely to be constantly with the consumer.

• Furthermore, consumers are increasingly more comfortable with the mobile phone fulfilling more than one function, with mobile devices slowly morphing into multi-media and multi-application devices.

• Mobile Payment provides a low cost, fast and convenient alternative payment channel.

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The Attraction for Consumers

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Mobile Banking in Nigeria - Overview• People have mobile phones readily available • Users are familiar with the process of sending SMS• Mobile banking is a low cost alternative for facilitating financial

inclusion to low income earners (whether in the urban centres or rural areas) when compared to expensive brick and mortar branches or ATM and POS deployments.

• Presently, there are over 60 million prepaid mobile phones users in Nigeria.– 60% of those who have access to prepaid mobile phones in Nigeria are

unbanked, this means that about 36 million mobile phone users are unbanked.

• Mobile Banking will enable Financial Institutions to provide services for over 36 million mobile phone users who are currently unbanked

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Major Challenge of Going Mobile• Security – Security is the major challenge facing Mobile

Banking, irrespective of the chosen channel (SMS, WAP, etc.)

The major channel for Mobile Banking is SMS, as most users are familiar with texting. However, the standard SMS which everybody uses is not secure but highly vulnerable.• Messages can be intercepted and tampered with at multiple

locations: Message Reception and Display - On the user’s handsetMessage Transmission – Over the AirMessage Storage – At the operator’s network

CellTrust provides the much needed security15

CellTrust Mobile Banking & Payment Benefits

Benefit to the Financial Institution• Low Cost – Cheaper than setting up and operating Brick and

Mortar branches, ATMs or POS systems (lower CAPEX and OPEX)• Wide Coverage – You can reach more customers even in rural

areas, since their phones serve as connection to the bank• Customer Retention – By providing secure mobile banking and

secure mobile payment solutions, banks can retain valuable customers through offering customers a highly secure & convenient access to their accounts from their mobile phones while at home, in the office, or on the move.

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CellTrust Mobile Banking & Payment Benefits (cont’d)

• Banking Convenience – Enables users to do banking at their own convenience (including after office hours, thereby increasing revenue and also customer retention)

• 24/7 Secure Payment - Anytime, anywhere secure payment through the mobile phone (fraud minimisation, increasing customer confidence and loyalty)

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CellTrust Mobile Banking/Payment Benefits (cont’d)

• Compliancy - Our solution is compliant with industry standards - Sarbanes-Oxley (SOX), PCI, FISMA, and HIPAA. We are also pleased to state that the CellTrust system complies with the newly released CBN Regulatory Framework on Mobile Payment , including but not limited to– Security– Audit and Transaction Logging – Mobile Network Agnosticism (i.e. works across networks)– Ease of use

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Features of The CellTrust Platform• Highly Secure – Provides Military Grade End-to End Encryption

(using AES Technology)• SecureSMS™ and SecureWallet™ - secure transactions via SMS or

Mobile Data• Easily Customizable – White Label solutions available (under your

brand, URL and logo)• Works with your legacy Core Banking Platform to securely

mobile-enable them or secures your legacy Mobile Payment System

• Supports both card based and non-card based solutions• Fraud Detection• Enables full banking services to be carried out via the cell phone,

securely (Secure Transaction Alerts, Secure Mobile Deposits, Secure Mobile Withdrawals, Secure Mobile Payments, Secure Mobile Remittances, etc.)

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Secure Mobile Banking & Payment SolutionsMost financial institutions around the world have initiated basic mobile banking programs, while others are adopting more advanced mobile banking options. CellTrust provides, both Basic Mobile Banking and more importantly, Advanced (Secure) Mobile Banking.

Basic Mobile Banking:• Initiate account alerts• Account updates• Transaction alerts• Branch or ATM location information• Mortgage alerts• Banking marketing campaigns

Where traditional banking services have proved inadequate, costly and

inaccessible in many emerging markets, mobile banking is fast progressing 21

Secure Mobile Banking & Payment SolutionsAdvanced (Secure) Mobile Banking:• Secure Transaction Alerts• Secure Mobile Deposits • Secure Mobile Withdrawals• Secure Mobile Payments • Secure Mobile Transfers • Secure Mobile Remittances• Secure Mobile Information • …and other customized services the bank chooses to deliver via

the mobile

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CellTrust TechnologyCellTrust combines a Secure Gateway Platform with Micro Agent Technology to create a highly secure environment for mobile messaging and data transactions, which are requisite for m-commerce, m-Government and m-Health. This way, we are able to deliver safe, user friendly and cost effective anytime, anywhere mobile solutions – including mobile top-ups.

CellTrust’s Micro Agent Technology resides on the cell phone and delivers secure communications across multiple mobile channels, thereby permitting the secure transfer of personal, financial and commercial data, including secure two-way messaging.

The Micro Agent Technology consists of – The SecureSMS™ [Secure SMS]– The SecureWallet™ [Secure Mobile Data]

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CellTrust SecureWallet™ utilizes patent-pending Micro Agent Technology to automatically update account information on the cell phone & alert the consumer when urgent transactions require immediate attention

With CellTrust SecureWallet™, consumers can monitor bank and card accounts to reduce identity theft, check flight itineraries and receive important travel alerts, and integrate with leading online payment solutions to make payments and purchases

SecureWallet™ Uses requisite mobile security standards such as Secure Sockets Layer (SSL) that allow data encryption between the CellTrust portal and the cell phone, password protection, and VeriSign mobile security certification.

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CellTrust Technology Contd.

Additionally, the platform utilizes an open architecture that allows for next-generation, advanced application development ranging from productivity tools, IT security, vulnerability and patch management to location-based services capability for existing and future GPS services that will be integrated into CellTrust products.

Other benefits of the SecureWallet™ Deliver all personal/confidential data to handset Proactively detect suspicious activities Alert of Suspicious activities on account(s) Remotely auto data-wipe (on device only) upon loss or theft of handset

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CellTrust Technology Contd.

About CellTrust

CellTrust is a leading provider of secure mobile messaging and applications. CellTrust's patent pending SecureSMS Gateway™ featuring the SecureSMS™ Appliance and a suite of mobile applications provide advanced secure mobile messaging and information management across 200+ countries and over 700 carriers. CellTrust ensures the secure and trusted exchange of information on mobile devices to the financial, healthcare, government, education, energy, information technology, marketing, and travel, among other global industries. For more information about CellTrust’s Global, African, North American and Australian operations,

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Contact

For further enquiries on the CellTrust Secure Mobile Banking and Payment Solution, Demo Requests, and more, please contact:

Mr. Kayode Adedayo • Director PlanetBridge Nigeria®• Mobile: +234 (0) 803 3082421• E-mail: info@planetbridgelimited.com

www.planetbridgelimited.com

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The Management Team

• Chair Mobile Marketing Association Mobile Security• Co-Chair Mobile Marketing Association Mobile Banking • Co-Chair Mobile Marketing Association Philanthropy• Mobile Marketing Association Advertising• Mobile Marketing Association Education • International Advisory Board of SCIPP

United States (Headquarters) Canada Europe AfricaCellTrust Corporation CellTrust of Canada, Co. CellTrust of Europe PlanetBridge Nig.Ltd8600 E. Anderson Drive 4950 Yonge Street 4th Floor Channel Partner Scottsdale, Arizona 85255 Suite 2200 Cavendish Square 27, Danube St,

North York, ON London, U.K. Maitama. M2N 6K1 W1G 0PW Abuja, Nigeria. 08033082421

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Company Name: CellTrust Corporation

History: Founded 2006

Mission: To provide secure mobile information management and delivery ensuring

the trusted exchange of information on the cell phone

Headquarters: 20701 N Scottsdale Rd Suite #107-451

Scottsdale, AZ 85255

Business: Developer of Secure Mobile Information Management (SMIM) Software and

Services

Ownership: Private

Patents Pending: 7

Facts and Figures

2008

SecureSMS™

2004

Achieved industry leader status with prestigious financial, gov’t and corporatecustomers

1994

Developed world’s first LAN based Anti-Virus VAP for Central Point Software

1992

Developed ManageWare® and NetBasic Sold to IBM and Novell respectively

1995

Developed world's first commercial Patch Management product

2006

Founded CellTrustCorporation

2007

ReleasedSecureWalletSMS GatewayFlightAssist™

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Oklahoma Baptist University

Txtwire Communications

Customers across many sectorsEducation Financial Technology Fortune 500 Others

UNIVERSITY OF HOUSTON

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Mobe an industry leader in mobile

banking, mobile payments, global

remittance and merchant services has

partnered with CellTrust to provide

secure messaging and mobile banking

functionality for its Gomobe mobile

financial platform.

The global healthcare giant Bayer

partnered with CellTrust to provide a 2-

way mobile messaging solution for its

North American pharma team to

exchange information with the field with

regards to efficacy and other key factors.

This global fortune 50 information technology provider chose the CellTrust Secure

Gateway to integrate with one of its next generation web-based business

management products. CellTrust’s security heritage and the ability to send mobile

messages anywhere in the world, using CellTrust’s secure infrastructure was an

integral factor in IBM’s selection.

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Award Winning Secure Global Gateway™

Gold Star: Enterprise Software: Encryption or Firewall Security category

Gold Star: Visionary: Consumer Software

Silver Star: Visionary: Enterprise software

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• Delivers Advanced Encryption Standard (AES)

• Storage and archiving with complete audit trail

• Read and delivery confirmation to the sender

• Send up to 5,000 characters in one message

• Micro Client password protection

• Remote wipe API – for lost or stolen handsets

• Micro Client is self-updating

• Secure phone book / message status

• Can run on low end Java phones that cost about N5,000 34

1. Messages are completely tracked and audited2. Messages are fully encrypted (AES Encryption)3. Messages can be ONLY decrypted by the Micro Client on designated

handset or the SecureSMS Gateway

SecureSMS – Message Encryption

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This time on the mobile

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