TEXAS STATEWIDE WATER CONSERVATION · PDF fileTEXAS STATEWIDE WATER CONSERVATION SURVEY October 5 - 20, ... Cottle Crosby Dallam Dallas Dawson ... Q4. On a scale of zero

TEXAS STATEWIDE WATER CONSERVATION SURVEY

October 5 - 20, 2014

N = 1,103 respondents

margin of error: + 3.0%

August 3 - 9, 2004N = 1,228 respondentsmargin of error: + 2.8%

[2004 percentages denoted in brackets]

OBJECTIVES

1

3

To measure general and specific attitudes about water.

2

To measure the persuasiveness of attitudinal and informative statements on increased likelihood of conserving water.

To determine opinions about water conservation in terms of personal habits and government education.

Baselice & Associates, Inc. Project# 14093

QUESTIONNAIRE FORMAT

1 Introduction and Screeners

2 General & Specific Issues

3 Initial Position

6 Demographics

5 Informed Position

4 Impact of Specific Information

Multiple regression is used tomeasure persuasiveness of specific information betweeninitial and informed ballots


n=16

n=24

n=80

n=8

n=25n=38

n=73

n=8

n=39

n=3

n=22

n=265

n=41

n=68

n=103

n=290

Total Number of Interviews

N=1,103


REGIONAL PLANNING

AREASArcher

Armstrong

Bailey

Baylor

Borden

Briscoe

Carson

Castro Childress

Clay

Cochran

Collin

Collingsworth

Cooke

Cottle

Crosby

Dallam

DallasDawson

Deaf Smith

Denton

Dickens

Donley

Fisher

FloydFoard

Gaines

Garza

Gray

Grayson

Hale

Hall

Hansford

Hardeman

Hartley

Haskell

Hemphill

Hockley

Hutchinson

Jack

Jones

Kent

King Knox

Lamb

Lipscomb

Lubbock

Lynn

Montague

Moore

Motley

Ochiltree

Oldham

Palo Pinto

Parker

Parmer

Potter

Randall

Roberts

ScurryShackelford

Sherman

Stephens

Stonewall

Swisher

Tarrant

TerryThrockmorton

Wheeler

WichitaWilbarger

WiseYoakum Young

Andrews

Atascosa

Bandera

Bee

Bexar

Blanco

Bosque

Brewster

Brooks

Brown

Callahan

Cameron

CokeColeman

Comal

Comanche

ConchoCoryell

Crane

Crockett

Culberson

Dimmit

Duval

Eastland

Ector

Edwards

Ellis

El Paso

Erath

Freestone

Frio

Gillespie

Glasscock

Guadalupe

Hamilton

Hays

Hidalgo

Hill

Hood

Howard

Hudspeth

Irion

Jeff Davis

Jim Hogg

JimWells

Johnson

Karnes

Kendall

Kenedy

Kerr

Kimble

Kinney

Kleberg

Lampasas

La Salle

Limestone

Live Oak

Llano

Loving

McCulloch

McLennan

McMullen

Martin

Mason

Maverick

Medina

Menard

Midland

Mills

MitchellNavarro

Nolan

Nueces

Pecos

Presidio

Reagan

Real

Reeves

Runnels

San Patricio

San Saba

Schleicher

Somervell

Starr

Sterling

Sutton

Taylor

Terrell

TomGreenUpton

Uvalde

Val Verde

Ward

Webb

Willacy

Wilson

Winkler

Zapata

Zavala

Anderson

Angelina

Aransas

Austin

Bastrop

Bell

Bowie

Brazoria

Brazos

Burleson

Burnet

Caldwell

Calhoun

Camp

Cass

Chambers

Cherokee

Colorado

Delta

De Witt

Falls

Fannin

Fayette

Fort Bend

Franklin

GalvestonGalveston

Goliad

Gonzales

Gregg

GrimesHardin

Harris

Harrison

Henderson

Hopkins

Houston

Hunt

Jackson

Jasper

Jefferson

Kaufman

Lamar

Lavaca

Lee

Leon

Liberty

Madison

Marion

Matagorda

Milam

Montgomery

Morris

Nacogdoches

Newton

Orange

Panola

Polk

Rains

Red River

Refugio

Robertson

Rockwall

Rusk

Sabine

SanAugustine

SanJacinto

Shelby

Smith

Titus

Travis

Trinity

Tyler

Upshur

VanZandt

Victoria

Walker

Waller

Washington

Wharton

Williamson

Wood


Percent of Interviews

Dallas – Ft. Worth26%

Houston24%

Brazos - Central7%

Lower Colorado and South Central16%

Rio Grande - Coastal9%

West Texas11%

East Texas7%

n=80n=119

n=173

n=266

n=95

n=80

n=289

TEXAS COMBINED MEDIA MARKETS

Archer

Armstrong

Bailey

Baylor

Borden

Briscoe

Carson

Castro Childress

ClayCochran

Collin

Collings-worth

Cooke

Cottle

Crosby

Dallam

DallasDawson

Deaf Smith

Denton

Dickens

Donley

Fisher

FloydFoard

Gaines

Garza

Gray

Grayson

Hale

Hall

Hansford

Hardeman

Hartley

Haskell

Hemphill

Hockley

Hutchinson

Jack

Jones

Kent

King Knox

Lamb

Lipscomb

Lubbock

Lynn

Montague

Moore

Motley

Ochiltree

Oldham

Palo Pinto Parker

Parmer

Potter

Randall

Roberts

Scurry Shackel-ford

Sherman

Stephens

Stonewall

Swisher

Tarrant

Terry Throck-morton

Wheeler

WichitaWilbarger

WiseYoakum Young

Andrews

Atascosa

Bandera

Bee

Bexar

Blanco

Bosque

Brewster

Brooks

Brown

Callahan

Cameron

CokeColeman

Comal

Comanche

Concho CoryellCrane

Crockett

Culberson

Dimmit

Duval

Eastland

Ector

Edwards

Ellis

El Paso

Erath

Freestone

Frio

Gillespie

Glass-cock

Guadalupe

Hamilton

Hays

Hidalgo

Hill

HoodHoward

Hudspeth

Irion

Jeff Davis

Jim Hogg

JimWells

Johnson

Karnes

Kendall

Kenedy

Kerr

Kimble

Kinney

Kleberg

Lampasas

La Salle

Lime-stone

Live Oak

Llano

Loving

McCulloch

McLennan

McMullen

Martin

Mason

Maverick

Medina

Menard

Midland

Mills

Mitchell

Navarro

Nolan

Nueces

Pecos

Presidio

Reagan

Real

Reeves

Runnels

San Patricio

San Saba

Schleicher

Somer-vell

Starr

Sterling

Sutton

Taylor

Terrell

TomGreenUpton

Uvalde

Val Verde

Ward

Webb

Willacy

Wilson

Winkler

Zapata

Zavala

Anderson

Angelina

Aransas

AustinBastrop

Bell

Bowie

Brazoria

BrazosBurleson

Burnet

Caldwell

Calhoun

CampCass

Chambers

Cherokee

Colorado

Delta

De Witt

Falls

Fannin

Fayette

Fort BendGalveston

Goliad

Gonzales

Gregg

GrimesHardin

Harris

Harrison

Henderson

Hopkins

Houston

Hunt

Jackson

Jefferson

Kaufman

Lamar

Lavaca

Lee

Leon

Liberty

Madison

Marion

Matagorda

Milam

Montgomery

Nacogdoches

Orange

Panola

Polk

Rains

Red River

Refugio

Robertson

Rock-wall

Rusk

Sabine

SanAugustine

SanJacinto

Shelby

Smith

Titus

Travis

Trinity

Tyler

UpshurVanZandt

Victoria

Walker

Washington

Wharton

Williamson

Wood

Fran

klin

Houston25%

Austin / Waco / Bryan11%

San Antonio / South / El Paso22%

West Texas Markets8%

East Texas Markets6%

Dallas-Ft. Worth28%



n=276

n=86

n=64

n=239

n=124

n=314

TEXAS COUNTIES SEGMENTED INTO URBAN

/ SUBURBAN OR RURAL CLASSIFICATION

Archer

Armstrong

Bailey

Baylor

Borden

Briscoe

Carson

Castro Childress

ClayCochran

Collin

Collings-worth

Cooke

Cottle

Crosby

Dallam

DallasDawson

Deaf Smith

Denton

Dickens

Donley

Fisher

FloydFoard

Gaines

Garza

Gray

Grayson

Hale

Hall

Hansford

Hardeman

Hartley

Haskell

Hemphill

Hockley

Hutchinson

Jack

Jones

Kent

King Knox

Lamb

Lipscomb

Lubbock

Lynn

Montague

Moore

Motley

Ochiltree

Oldham

Palo Pinto Parker

Parmer

Potter

Randall

Roberts

Scurry Shackel-ford

Sherman

Stephens

Stonewall

Swisher

Tarrant

Terry Throck-morton

Wheeler

WichitaWilbarger

WiseYoakum Young

Andrews

Atascosa

Bandera

Bee

Bexar

Blanco

Bosque

Brewster

Brooks

Brown

Callahan

Cameron

CokeColeman

Comal

Comanche

Concho CoryellCrane

Crockett

Culberson

Dimmit

Duval

Eastland

Ector

Edwards

Ellis

El Paso

Erath

Freestone

Frio

Gillespie

Glass-cock

Guadalupe

Hamilton

Hays

Hidalgo

Hill

HoodHoward

Hudspeth

Irion

Jeff Davis

Jim Hogg

JimWells

Johnson

Karnes

Kendall

Kenedy

Kerr

Kimble

Kinney

Kleberg

Lampasas

La Salle

Lime-stone

Live Oak

Llano

Loving

McCulloch

McLennan

McMullen

Martin

Mason

Maverick

Medina

Menard

Midland

Mills

Mitchell

Navarro

Nolan

Nueces

Pecos

Presidio

Reagan

Real

Reeves

Runnels

San Patricio

San Saba

Schleicher

Somer-vell

Starr

Sterling

Sutton

Taylor

Terrell

TomGreenUpton

Uvalde

Val Verde

Ward

Webb

Willacy

Wilson

Winkler

Zapata

Zavala

Anderson

Angelina

Aransas

AustinBastrop

Bell

Bowie

Brazoria

BrazosBurleson

Burnet

Caldwell

Calhoun

CampCass

Chambers

Cherokee

Colorado

Delta

De Witt

Falls

Fannin

Fayette

Fort BendGalveston

Goliad

Gonzales

Gregg

GrimesHardin

Harris

Harrison

Henderson

Hopkins

Houston

Hunt

Jackson

Jefferson

Kaufman

Lamar

Lavaca

Lee

Leon

Liberty

Madison

Marion

Matagorda

Milam

Montgomery

Nacogdoches

Orange

Panola

Polk

Rains

Red River

Refugio

Robertson

Rock-wall

Rusk

Sabine

SanAugustine

SanJacinto

Shelby

Smith

Titus

Travis

Trinity

Tyler

UpshurVanZandt

Victoria

Walker

Washington

Wharton

Williamson

Wood

Fran

klin

Rural n=45541%

Urban / Suburban n=64859%



Combination

ConservGOP

ConservDEM

Mod / LibDEM

ConservIND

Mod / LibGOP

Mod / LibIND

Not registered

24%6%

12% 16% 10% 22% 10%

Ideology

Conservative LiberalModerate

50% 30% 20%

Solid GOP Broad IND Solid DEM

Usual vote behavior

Not registered

30% 28% 32% 10%

VOTE BEHAVIOR & IDEOLOGY


[27%] [18%][56%]

[25%] [15%][34%] [26%]

[15%][12%] [8%][28%] [18%][6%]

[13%]

D13. Do you have…

INTERNET & SOCIAL MEDIA

81%Internet access at home

17%A Twitter account

71%Internet access on a cell phone

51%A Facebook account

(% Yes)89%86%78%71%

18-4445-5455-6465+

89%84%67%47%

18-4445-5455-6465+

69%55%45%33%

18-4445-5455-6465+

25%21%14%7%

18-4445-5455-6465+


14% Have internet access on a cell phone & a Facebook account

& a Twitter account

INTERNET & SOCIAL MEDIA


BaseHas cell net, FB &

Twitter

Has 1 or 2 of the 3

No cell net, FB or

Twitter

Total 1103 14% 65% 22%RAGE55 - Age

18-44 319 23% 71% 7%45-54 231 15% 73% 11%55-64 246 11% 67% 22%

65 or older 290 5% 52% 43%Age unknown 17 - 35% 65%

RINCOME - Annual Household IncomeUnder $40,000 254 10% 57% 33%

$40,000 - $79,999 280 13% 66% 21%$80,000 - $124,999 210 15% 76% 9%$125,000 and over 188 23% 68% 8%Income unknown 171 6% 58% 36%

OWNINC80 - HOME OWNERSHIP / HH INCOMEOwn/under $80K 390 9% 61% 31%Own/$80K or over 386 18% 73% 9%Rent/under $80K 146 20% 61% 18%Rent/$80K or over 25 25% 62% 13%

Mixed unsure/refused 155 5% 61% 35%COLLEGE - EDUCATION

No college 312 7% 56% 38%Some college 259 12% 69% 19%

College graduate 532 18% 68% 14%

Own

79%[77%]

DEMOGRAPHICSOwn / Rent

D3. Do you own or rent your place of residence?


[3%]

[20%]

Sprinkler SystemD4. If own or rent a home, ask:Do you have an automatic sprinkler system that you set yourself?

(4% Not asked)

Rent

17%

Unsure / refused

4%No

65%

Unsure / refused

1%Yes

30%


Q1. What do you think the biggest environmental problem is in Texas?

BIGGEST ENVIRONMENTAL PROBLEM

9%Water pollution

5%Global warming / climate

11%Air quality

4%Solid waste / landfills

6%Litter / trash

1%Endangered wildlife

25%Other

19%Water conservation

2004

11%Water pollution

4%Solid waste / landfills

6%Litter / trash

1%Endangered wildlife

11%Other

7%Water conservation

43%Air quality

2%Global warming / climate

2014

Lack of waterFrackingOil & gasPollution

4%3%3%3%

Q2. When you think of water in Texas, what is the first thing that comes to your mind?

WATER IN TEXAS


20142004

Unsure 4%

Other 20%

Government and Economic 6%

Lack of water 42%

Specific bodies 19%

Pollution / Environment 24%

Need clean water 46%

Unsure 4%

Other 12%

Government and Economic 10%

Lack of water 25%

Specific bodies 26%

Pollution / Environment 35%

Need clean water 43%

Personal UseWasting

7%

4%

55%27%

Anglo FemaleAfrican-American

QUALITY OF WATERQ3. Would you say you are satisfied or dissatisfied with the quality of water you have access to?


2004

30%

43%

73%

Strongly

Somewhat

Satisfied

2%Unsure / refused

10%

14%

24%

Strongly

Somewhat

Dissatisfied

30%

45%

75%

Strongly

Somewhat

Satisfied<.5%Unsure / refused

8%

17%Strongly

24%Somewhat

Dissatisfied

2014

WATER BILL CONCERN

49%

Low Concern0 - 5

14%

Medium Concern6 - 7

16%

High Concern8 - 9

20%

Extreme Concern 10

Q4. On a scale of zero to ten, with zero being NOT AT ALL CONCERNED and ten being EXTREMELY CONCERNED, how concerned are you about your water bill?


BaseLow

Concern (0-5)

Med Concern

(6-7)

High Concern

(8-9)

Extreme Concern

(10)

Total 1103 49% 14% 16% 20%RRACE - Race and Ethnicity

Anglo 522 58% 16% 13% 13%African-American 152 35% 12% 20% 32%

Hispanic 304 39% 13% 23% 24%Other 125 53% 11% 12% 24%

RINCOME - Annual Household IncomeUnder $40,000 254 44% 11% 19% 26%

$40,000 - $79,999 280 43% 18% 18% 21%$80,000 - $124,999 210 47% 17% 17% 19%$125,000 and over 188 62% 15% 10% 13%Income unknown 171 55% 9% 16% 20%

ELECTRIC BILL CONCERNQ5. On a scale of zero to ten, with zero being NOT AT ALL CONCERNED and ten being EXTREMELY CONCERNED, how concerned are you about your electric bill?


37%

Low Concern0 - 5

17%

Medium Concern6 - 7

19%

High Concern8 - 9

27%

Extreme Concern 10

BaseLow

Concern (0-5)

Med Concern

(6-7)

High Concern

(8-9)

Extreme Concern

(10)

Total 1103 37% 17% 19% 27%RRACE - Race and Ethnicity

Anglo 522 43% 19% 17% 21%African-American 152 27% 9% 19% 45%

Hispanic 304 30% 18% 22% 30%Other 125 40% 16% 21% 23%

RINCOME - Annual Household IncomeUnder $40,000 254 32% 13% 23% 32%

$40,000 - $79,999 280 36% 17% 21% 27%$80,000 - $124,999 210 32% 20% 20% 28%$125,000 and over 188 48% 23% 13% 16%Income unknown 171 40% 13% 17% 30%


SEEN / READ / HEARD FUTURE NEEDSQ6. Have you seen, read or heard anything about what the state of Texas plans to do to meet future water needs?

2004 2014

No

81%

Unsure / refused

2%Yes

17%

No

76%

Unsure / refused

1%Yes

23%*

*Statistically significant increase since 2004


SEEN / READ / HEARD FUTURE NEEDSQ6. Have you seen, read or heard anything about what the state of Texas plans to do to meet future water needs?

2014

No

76%

Unsure / refused

1%Yes

23%*


Base YesNo /

unsure / refused

Yes - No / Unsure / Refused

Total 1103 23% 77% -55%RR9655 - Age / Gender

Male / 18-54 286 24% 76% -53%Male / 55+ 249 33% 67% -35%

Female / 18-54 264 13% 87% -74%Female / 55+ 287 23% 77% -55%Age unknown 17 18% 82% -64%

RRACE - Race and Ethnicity

Anglo 522 29% 71% -41%African-American 152 11% 89% -79%

Hispanic 304 17% 83% -65%Other 125 23% 77% -53%

RINCOME - Annual Household Income

Under $40,000 254 16% 84% -68%$40,000 - $79,999 280 22% 78% -56%

$80,000 - $124,999 210 24% 76% -51%$125,000 and over 188 30% 70% -41%Income unknown 171 25% 75% -51%

RPARTYTS - SOLID vs. BROAD VOTERS

Solid GOP 327 28% 72% -44%Broad IND 314 25% 75% -50%Solid DEM 356 18% 82% -64%

Not Registered 107 16% 84% -67%


AWARENESS OF CONSERVATIONQ7. Are you aware of any efforts to conserve water in your part of Texas?

53%

No1%

Unsure / refused

46%

Yes

2004

41%

No1%

Unsure / refused

57%*

Yes

2014



AWARENESS OF CONSERVATIONQ7. Are you aware of any efforts to conserve water in your part of Texas?

41%

No1%

Unsure / refused

57%*

Yes

2014


Base YesNo /

unsure / refused


Total 1103 57% 43% 15%RR9655 - Age / Gender

Male / 18-54 286 59% 41% 19%Male / 55+ 249 62% 38% 24%

Female / 18-54 264 47% 53% -7%Female / 55+ 287 62% 38% 24%Age unknown 17 53% 47% 6%


Anglo 522 63% 37% 26%African-American 152 43% 57% -14%

Hispanic 304 53% 47% 5%Other 125 63% 37% 27%


Under $40,000 254 51% 49% 1%$40,000 - $79,999 280 55% 45% 10%

$80,000 - $124,999 210 59% 41% 18%$125,000 and over 188 63% 37% 26%Income unknown 171 64% 36% 27%


Solid GOP 327 66% 34% 32%Broad IND 314 56% 44% 12%Solid DEM 356 55% 45% 9%


REGIONAL PLANNING

AREASArcher

Armstrong

Bailey

Baylor

Borden

Briscoe

Carson

Castro Childress

Clay

Cochran

Collin

Collingsworth

Cooke

Cottle

Crosby

Dallam

DallasDawson

Deaf Smith

Denton

Dickens

Donley

Fisher

FloydFoard

Gaines

Garza

Gray

Grayson

Hale

Hall

Hansford

Hardeman

Hartley

Haskell

Hemphill

Hockley

Hutchinson

Jack

Jones

Kent

King Knox

Lamb

Lipscomb

Lubbock

Lynn

Montague

Moore

Motley

Ochiltree

Oldham

Palo Pinto

Parker

Parmer

Potter

Randall

Roberts

ScurryShackelford

Sherman

Stephens

Stonewall

Swisher

Tarrant

TerryThrockmorton

Wheeler

WichitaWilbarger

WiseYoakum Young

Andrews

Atascosa

Bandera

Bee

Bexar

Blanco

Bosque

Brewster

Brooks

Brown

Callahan

Cameron

CokeColeman

Comal

Comanche

ConchoCoryell

Crane

Crockett

Culberson

Dimmit

Duval

Eastland

Ector

Edwards

Ellis

El Paso

Erath

Freestone

Frio

Gillespie

Glasscock

Guadalupe

Hamilton

Hays

Hidalgo

Hill

Hood

Howard

Hudspeth

Irion

Jeff Davis

Jim Hogg

JimWells

Johnson

Karnes

Kendall

Kenedy

Kerr

Kimble

Kinney

Kleberg

Lampasas

La Salle

Limestone

Live Oak

Llano

Loving

McCulloch

McLennan

McMullen

Martin

Mason

Maverick

Medina

Menard

Midland

Mills

MitchellNavarro

Nolan

Nueces

Pecos

Presidio

Reagan

Real

Reeves

Runnels

San Patricio

San Saba

Schleicher

Somervell

Starr

Sterling

Sutton

Taylor

Terrell

TomGreenUpton

Uvalde

Val Verde

Ward

Webb

Willacy

Wilson

Winkler

Zapata

Zavala

Anderson

Angelina

Aransas

Austin

Bastrop

Bell

Bowie

Brazoria

Brazos

Burleson

Burnet

Caldwell

Calhoun

Camp

Cass

Chambers

Cherokee

Colorado

Delta

De Witt

Falls

Fannin

Fayette

Fort Bend

Franklin

GalvestonGalveston

Goliad

Gonzales

Gregg

GrimesHardin

Harris

Harrison

Henderson

Hopkins

Houston

Hunt

Jackson

Jasper

Jefferson

Kaufman

Lamar

Lavaca

Lee

Leon

Liberty

Madison

Marion

Matagorda

Milam

Montgomery

Morris

Nacogdoches

Newton

Orange

Panola

Polk

Rains

Red River

Refugio

Robertson

Rockwall

Rusk

Sabine

SanAugustine

SanJacinto

Shelby

Smith

Titus

Travis

Trinity

Tyler

Upshur

VanZandt

Victoria

Walker

Waller

Washington

Wharton

Williamson

Wood


Dallas – Ft. Worth

Houston

Brazos - Central

Lower Colorado and South Central

Rio Grande - Coastal

West Texas

East Texas

66%64%

68%

34%

71%

31%

70%

Q7. Are you aware of any efforts to conserve water in your part of Texas?

[57% Yes Statewide]


SOURCE FOR DRINKING WATERQ8. Water conservation is defined as the protection of water resources and the reduction of water consumption so water is made available for the future. Which of the following best describes your knowledge of the natural source for your drinking water?

2004

30%I think I know

28%I definitely know

1%Refused

17%I have no idea

24%I am not so sure

29%I think I know

28%I definitely know

<.5%Refused

21%I have no idea

21%I am not so sure

2014


SOURCE FOR DRINKING WATERQ8. Water conservation is defined as the protection of water resources and the reduction of water consumption so water is made available for the future. Which of the following best describes your knowledge of the natural source for your drinking water?

Subgroup Definitely Know

Male 37%Female 19%

Male / Urban-Suburban 35%Male / Rural 40%

Female / Urban-Suburban 17%Female / Rural 22%

Male / 18-54 34%Male / 55+ 41%

Female / 18-54 14%Female / 55+ 23%

Subgroup Definitely Know

Male 32%Female 24%

Male / Urban-Suburban 31%Male / Rural 34%

Female / Urban-Suburban 24%Female / Rural 25%

Male / 18-49 26%Male / 50+ 40%

Female / 18-49 20%Female / 50+ 28%

2004 2014

Base Yes No Unsure / Refused

1103 634 456 13100% 57% 41% 1%308 230 75 2

100% 75% 25% 1%335 218 113 5

100% 65% 34% 1%266 117 146 3

100% 44% 55% 1%188 67 119 3

100% 35% 63% 2%7 3 4 -

100% 41% 59% -

Q7 - Are you aware of any efforts to conserve water in your part of Texas?

Q8 - Water conservation is defined as the protection of

water resources and the reduction of water consumption

so water is made available for the future. Which of the

following best describes your knowledge of the natural

source for your drinking water...

Base

I definitely know

I think I know

I am not so sure

I have no idea

Refused



CONSERVATION SLOGAN / AD AWARENESS

79%

No1%

Unsure / refused

20%

Yes

2004

69%

No2%

Unsure / refused

30%*

Yes

2014

Q9. Are you aware of any slogans or ads about water conservation?



CONSERVATION SLOGAN / AD AWARENESS

69%

No2%

Unsure / refused

30%*

Yes

2014

Q9. Are you aware of any slogans or ads about water conservation?

Base Yes No / unsure / refused


Total 1103 30% 70% -40%RR9655 - Age / Gender

Male / 18-54 286 35% 65% -30%Male / 55+ 249 29% 71% -42%

Female / 18-54 264 27% 73% -45%Female / 55+ 287 28% 72% -43%Age unknow n 17 18% 82% -64%


Anglo 522 31% 69% -39%African-American 152 21% 79% -57%

Hispanic 304 32% 68% -36%Other 125 30% 70% -39%


Under $40,000 254 28% 72% -44%$40,000 - $79,999 280 27% 73% -45%$80,000 - $124,999 210 30% 70% -40%$125,000 and over 188 31% 69% -39%Income unknow n 171 35% 65% -30%


Solid GOP 327 32% 68% -36%Broad IND 314 28% 72% -44%Solid DEM 356 29% 71% -41%



Base Yes No Unsure / Refused

1103 328 756 19100% 30% 69% 2%308 127 171 9

100% 41% 56% 3%335 121 209 6

100% 36% 62% 2%266 51 211 3

100% 19% 79% 1%188 26 161 1

100% 14% 85% 1%7 2 5 -

100% 30% 70% -

Q9 - Are you aware of any slogans or ads about water conservation?

Q8 - Water conservation is defined as the protection of

water resources and the reduction of water consumption

so water is made available for the future. Which of the

following best describes your knowledge of the natural

source for your drinking water...

Base

I definitely know

I think I know

I am not so sure

I have no idea

Refused



SEEN / READ / HEARD WATER I. Q.Q10. Have you seen, read or heard the message Water I.Q. Know your water?

(% Yes)

I have no idea of the source of my drinking water 8%

Total Sample 21%

15%I am not so sure of the source of my drinking water

24%I think I know the source of my drinking water

31%I definitely know the source of my drinking water

Males <55Females <55Females 55+Males 55+

26%20%20%18%

REGIONAL PLANNING

AREASArcher

Armstrong

Bailey

Baylor

Borden

Briscoe

Carson

Castro Childress

Clay

Cochran

Collin

Collingsworth

Cooke

Cottle

Crosby

Dallam

DallasDawson

Deaf Smith

Denton

Dickens

Donley

Fisher

FloydFoard

Gaines

Garza

Gray

Grayson

Hale

Hall

Hansford

Hardeman

Hartley

Haskell

Hemphill

Hockley

Hutchinson

Jack

Jones

Kent

King Knox

Lamb

Lipscomb

Lubbock

Lynn

Montague

Moore

Motley

Ochiltree

Oldham

Palo Pinto

Parker

Parmer

Potter

Randall

Roberts

ScurryShackelford

Sherman

Stephens

Stonewall

Swisher

Tarrant

TerryThrockmorton

Wheeler

WichitaWilbarger

WiseYoakum Young

Andrews

Atascosa

Bandera

Bee

Bexar

Blanco

Bosque

Brewster

Brooks

Brown

Callahan

Cameron

CokeColeman

Comal

Comanche

ConchoCoryell

Crane

Crockett

Culberson

Dimmit

Duval

Eastland

Ector

Edwards

Ellis

El Paso

Erath

Freestone

Frio

Gillespie

Glasscock

Guadalupe

Hamilton

Hays

Hidalgo

Hill

Hood

Howard

Hudspeth

Irion

Jeff Davis

Jim Hogg

JimWells

Johnson

Karnes

Kendall

Kenedy

Kerr

Kimble

Kinney

Kleberg

Lampasas

La Salle

Limestone

Live Oak

Llano

Loving

McCulloch

McLennan

McMullen

Martin

Mason

Maverick

Medina

Menard

Midland

Mills

MitchellNavarro

Nolan

Nueces

Pecos

Presidio

Reagan

Real

Reeves

Runnels

San Patricio

San Saba

Schleicher

Somervell

Starr

Sterling

Sutton

Taylor

Terrell

TomGreenUpton

Uvalde

Val Verde

Ward

Webb

Willacy

Wilson

Winkler

Zapata

Zavala

Anderson

Angelina

Aransas

Austin

Bastrop

Bell

Bowie

Brazoria

Brazos

Burleson

Burnet

Caldwell

Calhoun

Camp

Cass

Chambers

Cherokee

Colorado

Delta

De Witt

Falls

Fannin

Fayette

Fort Bend

Franklin

GalvestonGalveston

Goliad

Gonzales

Gregg

GrimesHardin

Harris

Harrison

Henderson

Hopkins

Houston

Hunt

Jackson

Jasper

Jefferson

Kaufman

Lamar

Lavaca

Lee

Leon

Liberty

Madison

Marion

Matagorda

Milam

Montgomery

Morris

Nacogdoches

Newton

Orange

Panola

Polk

Rains

Red River

Refugio

Robertson

Rockwall

Rusk

Sabine

SanAugustine

SanJacinto

Shelby

Smith

Titus

Travis

Trinity

Tyler

Upshur

VanZandt

Victoria

Walker

Waller

Washington

Wharton

Williamson

Wood


Dallas – Ft. Worth

Houston

Brazos - Central

Lower Colorado and South Central

Rio Grande - Coastal

West Texas

East Texas

23%15%

24%

17%

14%

13%

29%

Q10. Have you seen, read or heard the message Water I.Q. Know your water?

[21% Yes Statewide]

AMOUNT OF WATERQ11. Thinking about the amount of water in your area 25 years from now, would you say there will be:


2004 2014

Unsure / refused 7%

A considerable shortage of water 22%

Not enough water 26%

About the right amount of water 12%

Enough water, but not much extra 25%

More than enough water in your area 7%

Unsure / refused 9%

A considerable shortage of water 25%

Not enough water 24%

About the right amount of water 12%

Enough water, but not much extra 22%

More than enough water in your area 8%

STATE GOVERNMENTQ12X. Do you believe the Texas state government is doing enough to (Ver B: educate the public on ways to) conserve water?


32%30%

A:B:

46%62%

A:B:

22%8%

A:B:

2004

18%

13%

31%

Strongly

Somewhat

Yes

15%

Unsure / refused

18%

36%Strongly

54%Somewhat

No

(n=551)2014

15%

14%

29%

Strongly

Somewhat

Yes

16%

Unsure / refused

15%

40%

55%

Strongly

Somewhat

No

27%31%

A:B:

49%61%

A:B:

24%8%

A:B:

(n=1228)

Yes B: Enough to educate No

47% GOP 46%

21% IND 72%

24% DEM 70%

LOCAL WATER SUPPLIERQ12Y. Do you believe your local water supplier is doing enough to (Ver B: educate the public on ways to) conserve water?


55%45%

A:B:

29%51%

A:B:

16%4%

A:B:

23%

27%

50%

Strongly

Somewhat

Yes

10%

Unsure / refused

40%14%

26%Strongly

Somewhat

No

15%

15%

31%

Strongly

Somewhat

Yes

16%

Unsure / refused

15%

38%

53%

Strongly

Somewhat

No

29%33%

A:B:

51%56%

A:B:

20%12%

A:B:

2004(n=1228) (n=552)

2014

Yes A & B Combined No

40% GOP 40%

29% IND 54%

26% DEM 64%

20%

15%

21%

4%

17%

15% 42%

34%

6%

42%

2%

40%

22%

Next most water usage

1%

WATER USAGE

2%Other

21%Private resorts and golf courses

7%Public parks and swimming pools

20%Large businesses

1%Small businesses

17%Farmers and ranchers

Q13. Which of the following do you think uses the most water?

28%Consumers and homeowners

Most waterusage


2004

2%

38%

21%

42%

49%

29%

7%

GOPNot

regis

2% 4%

37% 41%

19% 24%

43% 41%

49% 37%

35% 32%

4% 6%

IND

2%

43%

22%

39%

43%

33%

7%

DEM

3%

41%

24%

43%

37%

35%

6%

WATER CONSERVATION FUNDINGQ14. Do you believe there should be statewide funding provided to implement water conservation strategies?


2004

21%

46%

67%

Strongly

Somewhat

Yes

9%

Depends / Unsure

8%16%

24%

Strongly

Somewhat

No

2014

24%

47%

71%

Strongly

Somewhat

Yes

7%Depends /

Unsure

9%14%

Strongly

23%Somewhat

No

Yes No54% GOP 37%

64% IND 28%

82% DEM 12%


RESPONDENT WATER CONSERVATIONQ15X. Do you conserve water now?

2004(n=551)2014

(n=613)

No

9%

Unsure / refused

2%Yes

90%

No

10%

Unsure / refused

<.5%Yes

90%


HOW OFTEN CONSERVE WATERQ15Y. Which of the following best describes how often you conserve water?

20142004(n=552)(n=615)

Unsure / refused <.5% Unsure / refused <.5%

Never 3% Never 3%

Rarely 4% Rarely 3%

Some of the time 18% Some of the time 15%

Most of the time 43% Most of the time 44%

Every chance you get 32% Every chance

you get 35%43% 55-64 41% Rural 31% Urban –

suburb 28% 18-44


DO MORE TO CONSERVE WATERQ16. Regardless of how much you do to conserve water, do you think you could do more to conserve water?

2004 2014

No

27%

Unsure / refused

1%Yes

72%

No

27%

Unsure / refused

3%

Yes

70%

Yes81% Males <55

58% Seniors


NEIGHBORS DO MORE TO CONSERVE WATERQ17. Regardless of how much your neighbors may do to conserve water, do you think they could do more to conserve water?

2004 2014

No

15%

Unsure / refused

10%

Yes

75%

No

13%

Unsure / refused

16%

Yes

71%

HOUSEHOLD WATER USE


Q18-25. Please tell me if each of the following describes you and your household’s water use very well, somewhat well, not that well or not at all.

Total WellTotal Not

Well

Does Not Apply / Unsure

Net Impact

Q18 I water my lawn two or more times per week. 30% 60% 10% -30%

Q19I water my lawn during the day between 10am and 6pm. 12% 76% 12% -64%

Q20When watering the lawn, water runs onto the pavement, gutter, sidewalk, or driveway. 22% 64% 14% -42%

Q21I don't repair leaky faucets as soon as I detect the problem. 36% 58% 6% -22%

Q22 I take showers lasting longer than five minutes. 61% 35% 4% +26%

Q23 I don't repair running or leaking toilets right away. 36% 59% 5% -23%

Q24I don't manually operate my sprinkler system control box. 23% 40% 38% -17%

Q25 I don't have any native plants in my yard. 38% 47% 15% -10%

HOUSEHOLD WATER USEQ22. I take showers lasting longer than five minutes.

Describes well (Very Well % plus Somewhat Well %)


TOTAL SAMPLE

61%

Definitely know water

source

SRH Water Plans

55+ & $80K+

Seniors

53% 53% 53% 50%

18-44 years

18-54 & <$80K

Rent & <$80K

Not SRH water plan

OR Not definitely

know water

source

64%72% 71% 71%

VALUE OF WATER


Q26-31. Please tell me if each of the following makes you consider water to be extremely valuable, very valuable, somewhat valuable, or not valuable.

Total Valuable

Total Not Valuable

Depends / Unsure

Net Value

Q26 Water is used to raise cattle. 85% 14% 1% +70%

Q27Water is used to grow cotton and other crops. 83% 16% 2% +67%

Q28 Water is used to create electricity. 74% 22% 3% +52%

Q29 Water is used for recreation. 36% 61% 3% -25%

Q30 Water is used in the manufacturing industry. 62% 35% 3% +27%

Q31 Water is used in the oil and gas industry. 62% 34% 5% +28%

+84%Q34. Saving money on your water bill.* 89% 5%6%

MORE / LESS LIKELY STATEMENTS - INet

Impact

*Denotes slightly different question wording:“Receiving savings on your water bill – 2004”

More likely

Less likely

No Diff / Unsure


+85%+85%

A:B:

[4%][89%] [+85%]

[6%]

Q35. Being reminded that water is valuable and shouldn’t be wasted. +79%86% 7%

7%

Q33. Ensuring there’s enough water during a drought. +92%94% 3%

3%

Q32. Ensuring there’s enough water (Ver A: for the future / Ver B: to meet the needs of our growing population).

+85%90% 5%4%

+52%Q38. Being asked to water your lawn less often. 68% 16% 16%

Q37. Being fined for using too much water. +59%76% 17%

7%

Q36. Receiving rebates for installing water saving equipment such as low-flow shower heads and toilets.

+67%80% 13%7%

MORE / LESS LIKELY STATEMENTS - IINet

ImpactMore likely

Less likely

No Diff / Unsure


[21%][73%] [+51%][6%]

[13%][77%] [+63%][10%]

[13%][71%] [+59%][16%]

Q39. Having enough water supply to attract new businesses and jobs. +65%79% 14%

7%

INFORMED POSITION ON CONSERVING WATERQ40. Having heard more about it, will you be much more likely, somewhat more likely, somewhat less likely or much less likely to conserve water in the future?


2004 2014

10%

No diff / Unsure

87%

Much

Somewhat

More Likely

32%

55%

6%No diff / Unsure

89%

Much

Somewhat

More Likely

27%

62%

5%Somewhat

Less Likely

3%2% Much

4%Less

Likely

2%Smwht1% Much


COMPARISON OF INITIAL & INFORMED POSITIONS ON CONSERVING WATER

Informed ballot with details (Q40)

[This was the dependent variable used in the regression analysis]

Muchmore likely to conserve

62%

Somewhatmore likely to conserve

27%

Informed position (Q40)

More likelyLess likely

Unsure

89%6%

5%

Initial position (Q15TOT)Yes / Some-Always

No / Rarely-Never

Unsure

92%1%7%

Much less likely to

conserve

2%

Somewhatless likely

to conserve

Ended up Unsure

4%1%


REGRESSION (CORRELATION) ANALYSISQ33. Ensuring there’s enough

water during a drought. +92%

Net Impact

Somewhatless likely

No diff / Unsure

Much more likely

Muchless likely

Somewhatmore likely

79% 16%3%2%1%

Q35. Being reminded that water is valuable and shouldn’t be wasted.

Somewhatless likely

No diff / Unsure

Much more likely

Muchless likely

Somewhatmore likely

+79%63% 23% 5%7% 2%


62% 27% 1%4%2%

Somewhatless likely

to conserve

Ended up Unsure


Much less likely to

conserve



62% 27% 1%4%2%

Somewhatless likely

to conserve

Ended up Unsure


Much less likely to

conserve



PersuasionScore11.8

=Persuasion

Factor0.1288

Net Impact+92%

X

The highest score out of 14 statements

5th highest score out of 14 statements

CALCULATING PERSUASION SCORES

PersuasionScore28.7

=Persuasion

Factor0.3637

Net Impact+79%

X

Q33. Ensuring there’s enough water during a drought. +92%

Net Impact

Somewhatless likely

No diff / Unsure

Much more likely

Muchless likely

Somewhatmore likely

79% 16%3%2%1%

Q35. Being reminded that water is valuable and shouldn’t be wasted.

Somewhatless likely

No diff / Unsure

Much more likely

Muchless likely

Somewhatmore likely

+79%63% 23% 5%7% 2%


Total Sample

(N=1103)Males <55

(n=286)Males 55+

(n=249)

Females <55

(n=264)

Females 55+

(n=287)Anglos (n=522)

Afr-Amer (n=152)

Hispanic (n=304)

Persuasion Persuasion Persuasion Persuasion Persuasion Persuasion Persuasion Persuasion Score Score Score Score Score Score Score Score

Q26 Water is used to raise cattle. 2.0 6.6 5.4 0.9 1.2 5.0 18.2 9.1

Q27 Water is used to grow cotton and other crops. 2.6 2.1 4.4 1.4 1.0 0.8 0.1 9.2

Q28 Water is used to create electricity. 2.1 2.0 5.6 1.7 4.5 0.4 10.3 7.7

Q29 Water is used for recreation. -0.3 -1.7 -1.4 -1.4 -1.6 -1.8 -0.2 -0.8

Q30 Water is used in the manufacturing industry. 1.9 0.7 3.4 0.3 0.6 1.9 1.1 0.3

Q31 Water is used in the oil and gas industry. 1.5 0.1 2.0 0.5 3.1 2.0 0.2 0.2

Q32Ensuring there’s enough water (Ver A: for the future / Ver B: to meet the needs of our growing population). 22.4 14.1 13.3 24.0 18.6 11.6 24.7 19.1

Q33 Ensuring there’s enough water during a drought. 11.8 19.8 15.0 17.1 1.6 10.6 0.5 9.1

Q34 Saving money on your water bill. 18.3 12.1 13.0 7.4 8.4 5.2 21.3 27.0

Q35Being reminded that water is valuable and shouldn’t be wasted. 28.7 20.6 13.7 26.8 15.4 22.8 9.0 12.5

Q36Receiving rebates for installing water saving equipment such as low-flow shower heads and toilets. 23.9 18.3 12.2 22.6 13.0 19.3 17.2 16.4

Q37 Being fined for using too much water. 3.6 1.2 6.4 3.7 13.1 6.0 6.4 0.4

Q38 Being asked to water your lawn less often. 7.4 0.1 14.7 6.6 2.8 9.2 1.9 9.5

Q39Having enough water supply to attract new businesses and jobs. 0.1 5.2 4.6 4.5 9.8 2.0 9.3 4.0

Summary of Persuasion ScoresThe top two scores are highlighted in light blue. Persuasion Scores are relative measures that should be compared within a subgroup, not compared between different subgroups.

Total Sample

(N=1103)

Have Sprinkler System (n=326)

No Sprinkler System (n=716)

GOP (n=327)

DEM (n=356)

IND (n=314)

Not Registered

(n=107)

Conserve some (n=83)

Conserve Some +

Most (n=326)

Persuasion Persuasion Persuasion Persuasion Persuasion Persuasion Persuasion Persuasion Persuasion Score Score Score Score Score Score Score Score Score

Q26 Water is used to raise cattle. 2.0 0.7 1.9 10.8 3.9 3.3 0.9 1.3 2.6

Q27 Water is used to grow cotton and other crops. 2.6 2.3 1.6 2.1 6.8 1.3 0.1 4.0 9.0

Q28 Water is used to create electricity. 2.1 4.2 2.1 3.5 3.3 0.4 4.3 13.4 2.0

Q29 Water is used for recreation. -0.3 -1.5 -1.4 -0.5 -1.2 0.0 0.1 -0.9 -1.6

Q30 Water is used in the manufacturing industry. 1.9 2.9 1.8 1.9 1.6 1.1 0.1 1.2 0.6

Q31 Water is used in the oil and gas industry. 1.5 2.4 1.4 4.4 0.2 1.9 2.2 0.4 1.4

Q32Ensuring there’s enough water (Ver A: for the future / Ver B: to meet the needs of our growing population). 22.4 12.7 21.7 8.2 21.6 12.0 25.4 31.0 16.8

Q33 Ensuring there’s enough water during a drought. 11.8 3.9 13.3 20.1 3.5 1.5 9.3 26.7 2.5

Q34 Saving money on your water bill. 18.3 7.4 18.2 9.0 15.9 5.5 16.1 2.5 15.3

Q35Being reminded that water is valuable and shouldn’t be wasted. 28.7 21.1 25.0 10.3 16.2 30.0 22.2 28.4 27.2

Q36Receiving rebates for installing water saving equipment such as low-flow shower heads and toilets. 23.9 15.9 21.6 15.7 15.1 18.9 6.1 3.8 12.2

Q37 Being fined for using too much water. 3.6 1.4 4.2 4.2 4.1 2.4 2.0 6.0 5.3

Q38 Being asked to water your lawn less often. 7.4 4.5 7.2 8.3 0.2 7.3 6.9 14.3 2.0

Q39Having enough water supply to attract new businesses and jobs. 0.1 1.8 1.6 7.6 1.3 10.0 4.7 0.3 3.1



Total Sample

(N=1103)DFW

(n=289)Houston (n=266)

Brazos / Central (n=80)

South Central (n=173)

Rio Grande / Coastal (n=95)

West Texas

(n=119)

East Texas (n=80)





Q29 Water is used for recreation. -0.3 0.0 0.0 -8.1 -1.0 -0.9 -3.9 0.0













Total Sample

(N=1103)<$40K

(n=254)

$40K - $79K

(n=280)

$80K - $124K

(n=210)$125K+ (n=188)

Has Cell net,

FB, & Twit (n=149)

Has 1 or 2

(n=716)

No Cell net,

FB, & Twit (n=238)





Q29 Water is used for recreation. -0.3 -0.4 -2.6 -0.6 -0.8 -3.4 -1.5 -0.2













Total Sample

(N=1103)

Definitely know water

source (n=308)

Think I know water

source (n=335)

Not sure water

source (n=266)

No idea water

source (n=188)

Aware of water

conserv. efforts (n=634)

Not aware of water conserv.

efforts (n=231)

Persuasion Persuasion Persuasion Persuasion Persuasion Persuasion Persuasion Score Score Score Score Score Score Score

Q26 Water is used to raise cattle. 2.0 1.3 0.2 0.5 6.0 0.6 3.5

Q27 Water is used to grow cotton and other crops. 2.6 2.7 0.7 3.2 10.4 3.3 1.6

Q28 Water is used to create electricity. 2.1 8.0 0.9 2.3 4.5 2.5 0.2

Q29 Water is used for recreation. -0.3 -0.7 -0.3 -1.1 -0.2 -0.2 -0.2

Q30 Water is used in the manufacturing industry. 1.9 3.8 0.3 0.6 1.0 0.6 2.4

Q31 Water is used in the oil and gas industry. 1.5 0.1 0.0 1.2 3.0 0.4 3.1

Q32Ensuring there’s enough water (Ver A: for the future / Ver B: to meet the needs of our growing population). 22.4 14.6 1.3 31.4 28.6 17.2 21.6

Q33 Ensuring there’s enough water during a drought. 11.8 13.5 18.9 5.8 0.7 7.8 9.1

Q34 Saving money on your water bill. 18.3 4.6 17.4 4.4 27.2 14.1 17.9

Q35Being reminded that water is valuable and shouldn’t be wasted. 28.7 24.5 19.4 16.9 8.4 32.8 12.9

Q36Receiving rebates for installing water saving equipment such as low-flow shower heads and toilets. 23.9 15.1 14.7 10.3 23.2 22.1 15.0

Q37 Being fined for using too much water. 3.6 1.4 4.1 10.4 5.4 1.5 3.2

Q38 Being asked to water your lawn less often. 7.4 3.3 5.6 7.2 3.7 2.0 9.0

Q39Having enough water supply to attract new businesses and jobs. 0.1 0.7 2.5 0.8 5.7 3.7 5.2



Total Sample

(N=1103)

S / R / H Water I.Q.

(n=231)

No S / R / H

Water I.Q. (n=872)

Low concern water bill (n=543)

Medium concern water bill (n=156)

High concern water bill (n=187)

Extreme concern water bill (n=223)

Persuasion Persuasion Persuasion Persuasion Persuasion Persuasion Persuasion Score Score Score Score Score Score Score

Q26 Water is used to raise cattle. 2.0 7.3 3.5 2.3 10.8 5.7 0.4

Q27 Water is used to grow cotton and other crops. 2.6 0.9 4.3 4.9 7.9 3.8 3.0

Q28 Water is used to create electricity. 2.1 4.7 0.2 1.0 2.1 5.3 6.3

Q29 Water is used for recreation. -0.3 -1.2 -0.7 -0.1 -7.1 -1.6 -1.2

Q30 Water is used in the manufacturing industry. 1.9 3.9 2.7 0.5 2.0 2.3 5.1

Q31 Water is used in the oil and gas industry. 1.5 0.7 2.0 0.2 1.7 3.9 2.4

Q32Ensuring there’s enough water (Ver A: for the future / Ver B: to meet the needs of our growing population). 22.4 1.7 26.5 26.9 3.1 3.5 12.2

Q33 Ensuring there’s enough water during a drought. 11.8 5.1 12.6 14.7 24.9 16.2 11.2

Q34 Saving money on your water bill. 18.3 0.0 22.5 13.7 0.7 12.6 2.5

Q35Being reminded that water is valuable and shouldn’t be wasted. 28.7 38.6 20.3 12.5 22.2 27.0 30.1

Q36Receiving rebates for installing water saving equipment such as low-flow shower heads and toilets. 23.9 24.5 17.7 15.9 9.4 17.3 21.7

Q37 Being fined for using too much water. 3.6 6.6 5.2 0.2 11.5 5.1 7.1

Q38 Being asked to water your lawn less often. 7.4 3.5 7.1 4.4 10.1 6.0 8.3

Q39Having enough water supply to attract new businesses and jobs. 0.1 4.8 1.5 2.5 5.6 8.7 0.3



• Anglo• Definitely knows water source• Aware of conservation effects• Know SRH water I.Q.• High concern over water bill

WATER CONSERVATION MESSAGE MATRIX

Being reminded that water is valuable and shouldn’t be wasted (Q35).

Receiving rebates for installing water saving equipment such as low-flow shower heads and toilets(Q36).

Ensuring there’s enough water (Ver A: for the future / Ver B: to meet the needs of our growing population). (Q32).

Saving money on your water bill (Q34).


• Minority• No idea of water source• Not aware of conservation effects• Not SRH water I.Q.• Low concern over water bill

CONCLUSIONS


57% of Texas residents are aware of efforts in their part of the state to conserve water (46% in 2004).1

While over 9 out of 10 respondents indicate they conserve water now, 70% believe they could do more.4

67% believe there should be statewide funding to implement conservation strategies (71% in 2004).2

There is a correlation between knowing the natural source of one’s drinking water and awareness of efforts to conserve water. Specifically, 75% of those who definitely know the source of their water are aware of efforts to conserve water, whereas only 35% of those who have no idea of their water source are aware of efforts to conserve water.

5

61% do not think state government is doing enough to educate the public on ways to conserve water (62% in 2004). 3

Documents

TEXAS STATEWIDE WATER CONSERVATION · PDF fileTEXAS STATEWIDE WATER CONSERVATION SURVEY October 5 - 20, ... Cottle Crosby Dallam Dallas Dawson ... Q4. On a scale of zero