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Overview of the Texas Bowl, its parent companies: LSSE and the Houston Texans, and its status for 2010
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TEXAS BOWL OBJECTIVES Deliver a memorable experience for the
athletes, schools, and conferences
Create an entertaining and engaging experience for the fans
Positively impact an important and distinctively Texan charity (promotional and financial)
Deliver visibility, positive perception, and economic impact for Houston
Build a stable economic model to allow long-term bowl sustainability and a platform for growth
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AGENDA
INTRODUCTION
History
BIG TIME
WIIFM: The most popular radio station on the planet
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INTRODUCTION
LONE STAR SPORTS & ENTERTAINMENT
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Record-breaking crowds at Reliant Stadium for the Texas Bowl – Rutgers vs. Kansas State (2006): 52,210 – TCU vs. Houston (2007): 62,097 – Western Michigan vs. Rice (2008): 58,880 – Missouri vs. Navy (2009): 69,441
Record-setting soccer crowds in Texas– FC Barcelona vs. Club America (2006): 70,550 – U.S. vs. Mexico (2008): 70,103 – Gold Cup Quarterfinals (2007): 70,092 – U.S. vs. Mexico (2003): 69,582 – Gold Cup Qualifiers (2007): 68,417
Houston’s largest summer concert of 2008 with Kenny Chesney ‘s Poets and Pirates Tour
Launched the Lone Star Summer Jam in 2009 with George Strait & Sugarland
Strategic partnerships with the PGA Tour’s Shell Houston Open and AVP Pro Beach Volleyball
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HOUSTON TEXANSSTRATEGIC PARTNER
#10 Most Valuable Global Sports Franchise (Forbes)
Over 64,000 season ticket holders (NFL average = 55,000)
Sold out every game since inception (seven consecutive seasons)
Season ticket holders in 48 U.S. states and Brazil, Canada, England, Japan, Mexico, Philippines and Scotland
Named Best Sports Start-Up by Sports Business Journal
Recognized for Best NFL Game Experience by J.D. Power & Associates
Won PRISM Award by Sports Business Journal for Best Major League Sports Team Business Operation
Won American Marketing Association’s Crystal Award for Houston’s Best Marketing Campaign
Recognized in numerous books, like J.D. Power & Associates Satisfaction
Rated “5 Star Stadium Experience” by ESPN
UPCOMING EVENTS
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Thursday, May 13th, 2010
– Mexico Pre-World Cup Soccer Match
July 2010
– Major League Soccer All-Star Game
Saturday, September 4th, 2010
– Rice-University of Texas Football
Saturday, October 23rd, 2010
– Sam Houston vs. Stephen F. Austin Football
December 2010
– 5th Annual Texas Bowl
HISTORY
TEXAS BOWL TIMELINE Winter 2005
– Houston Bowl ceases operation
May 2006
– LSSE encouraged to launch new bowl
June 2006
– New Houston Bowl game licensed under direction of LSSE
July 2006
– Texas Bowl is born (Big 12 v. Conference USA/Big East)
December 2006
– First Texas Bowl is played continuing Houston’s tradition with Bowl games
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HISTORY 2006 - Rutgers vs. Kansas State (Inaugural Game)
− 52,210 – Reliant Stadium bowl record− 15,000 advanced tickets – 5x Houston Bowl record− Rutgers defeated Kansas State, 37-10
2007 - Houston vs. TCU− 67,097 – Largest Houston bowl game in 40 years− 20,000 advanced tickets (+33% over 2006)− TCU defeated Houston, 20-13
2008 - Rice vs. Western Michigan− 58,880 – #1 bowl without BCS team− 28,000 advanced tickets (+47%)− Rice defeated W. Michigan, 38-14
2009 - Missouri vs. Navy− 69,441− 2nd largest bowl in Houston’s history− 30,000 advanced tickets (+50% )− Navy defeated Mizzou, 35-13
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BOWL WEEKDAY
EVENT REQUIRED ALSO INVITED
1Coaches Dinners
Coaches (60 guests total)
Spouses
Team Bowling Event Teams Official Travel Party
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Press Conference Head Coaches Coaching Staff
Rodeo BowlTeam, Coaches, Mascots
(125 total)50 Official Travel Party
Members
Chairman’s ReceptionAD’s, Head Coach,School President,
SpousesGridiron Legends
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Best Buy Shopping Spree
Teams Official Travel Party
Spouses Luncheon & Shopping
Coaches SpousesOther Official Travel
Party Spouses
4Team Luncheon Teams Media, Fans
DePelchin Visit10 Athletes, 2 Coaches, Mascot, Cheerleaders
ADs, School President
5 TexFestBands, Cheerleaders,
MascotsAll
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OTHER RESULTS Donated $275,000 to DePelchin Children’s
Center
Generated $25 million in annual economic impact for the city
Established strong volunteer base (300) and Board of Directors (30)
Won Crystal Award for Houston’s Best Special Event (AMA)
Received high praise from the schools, conferences , fans and student-athletes
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BIG TIME
BIG TEAMS!!
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BIG TV!!
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2.4 million nationwide viewers
December 31, 2009
WIIFM
GETTING INVOLVED Jumping our Train: Corporate Partnerships,
Hospitality & Seats
Great for Business Missions:
– Brand Awareness (Best Buy, Warehouse Pool Supply)
– Retail Driving Programs (Wrangler/Cavenders)
– Clients, Prospects & Employees Relationships
– Philanthropic/Community Involvement: military, first responder and youth charities
Golf Tournament, Team Luncheon
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“This bowl will be as big as people want it to be. It’s got everything in place to be a very, very, very high level
bowl. It’s got the people, it’s got the population, it’s got the facilities; it’s got everything in place. And we’ve had
a great experience.”
-Gary Pinkel, Head Coach, Missouri
STADIUM SEATING CHART
Terrific event to share with clients, customers & employees
Community relations elements can include ticket donations to area charities
World class suite & hospitality options
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The Texas Bowl takes place in Reliant Stadium, a world-class facility in the heart of Houston. The game and events leading up to it are terrific ways to make an impact across many platforms.
CORPORATE PARTNERS
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