Teton Proposal

UNDERSTANDING OUR BUSINESS

Bespoke Marketing Proposal

7555 Moose-

Wilson Road

UNDERSTANDING OUR BUSINESS 2

CONTENTS

5 your Team

6 Bespoke Defined

7 Marketing Strategy

9 Value Proposition

10 Auction house Exposure

15 Digital marketing

24 Property Listing Collateral

25 magazine Placement

26 Public Relations

27 Activity Reporting

28 Summary of Benefits



Executive Summary Christie’s International Real Estate’s top executives will partner with Jackson Hole Real Estate Associates to

leverage our brand to target the highest echelon of qualified buyers globally. We will especially promote and

expose the property to ultra high-net-worth buyers who have ultimately been responsible for many of the

record-breaking prices, in both real estate and fine and decorative art, which Christie’s has achieved in recent

years. Our unrivaled ability to market one-to-one to this exclusive client base is a key component in maximizing

the value of this unique property. The combined global networks, both market leaders in the sale of luxury goods,

creates a world-class stage for the presentation of distinguished residential offerings. To reach these clients and

maximize possible sales leads, we will focus on targeting the most likely buyers in our database as well as through

our auction house events, offerings and publications.

By cultivating a unique balance of worldwide scope and highly personalized service, Christie’s International Real

Estate has become a global authority on the effective marketing of distinctive properties. A finely tuned suite of

programs and a commitment to the business philosophy established by Christie’s in 1766 define a brand based on

trust, integrity, discretion, and excellence.


UNDERSTANDING OUR BUSINESS 4009 Gillon Dallas, Texas

7555 Moose-Wilson Road, Teton Village WY


Clayton Andrews

Senior Vice President, Regional Manager

312.618.3325

[email protected]

Natalie Hamrick

Marketing Analyst

312.980.3502

[email protected]

Claire Spadafora

Administrative Assistant

312.980.3503

[email protected]

Your Team – Central Region


Bob Graham

Karen Terra

Julie Faupel

Matt Faupel

888-301-2402

[email protected]

mailto:[email protected]





• Individually tailored

• Made to specification

• High degree of customization

and quality

What is Bespoke?



An innovator in the luxury property world, Christie’s International

Real Estate elevates Bespoke Marketing to new levels, creating a

strategic mix of conventional and new media advertisements

specifically tailored to a highly qualified audience of potential

homebuyers. Only the finest properties – such as yours – are eligible

to participate in our top-echelon marketing initiative.

For a property as significant as yours, our first and most important step

will be harnessing our strong personal and transactional relationship

across the world for promotion on a one-to-one client basis. Building

off this first client contact, our Bespoke Marketing Program will

utilize the international Affiliate network to showcase the properties

in niche markets that have displayed proven demand or such a

prestigious offering.

Bespoke Marketing Strategy



• Proprietary programs and auction venues reserved

for properties enrolled

• Marketing initiatives supported by our art house

colleagues

• Property-specific custom-designed marketing plan

and monthly reports

• Hands-on support of your regional vice-president

and marketing analysts

• Christie’s International Real Estate and local Affiliate

working as a selling team

• Exclusive – less than 1% of Christie’s International

Real Estate’s listings

Custom-Tailored Marketing for the World’s Most

Extraordinary Properties



• Auction House Lobby Exposure

• Christie’s International Real Estate

Magazine

• Presentation Books

• Auction Catalogues

• Promotion Cards and Bookmarks

• Proprietary Christie’s Publications

• PR Support

• Christie’s Events

• Global Media Plan

• Christie’s Web Site


Web Site

• Targeted Mailings

• E-Campaigns

• Video Initiatives

• Social Media

• Activity Reporting

Value Proposition: Proprietary Marketing Venues

*Each value proposition expertly tailored to your property



• The property will be featured in a window

display and also be shown prominently on

large flat-screen panels in the lobbies of key

auction sites, including New York, London,

Hong Kong, and Milan. Christie’s will also

showcase the property as the subject of our

Property of the Month video – presentation

reserved for only the most significant

offerings. These dynamic presentations

capture the attention of auction visitors and

attendees.

• Target Date: Within 45-60 days of

enrollment

Auction House Exposure



• Property of the Month Video

• Example:

http://www.christiesrealestate.com

/PropertyDetails/263182/1539344

/75/9#263182/1539344/75/9

• Target Date: Within 30 days of

enrollment



http://www.christiesrealestate.com/PropertyDetails/263182/1539344/75/9




• A large, professionally produced

banner featuring images of the

property will be showcased at select

Christie’s salesrooms and auction sites

worldwide, delivering an impactful

presentation that wins the interest of

prospective homebuyers.

• Target Date: As available




• Christie’s clientele will be introduced to the

estate through select auction sales catalogues

– including Christie’s prestigious

Impressionist and Modern Art Evening Sale

catalogue. Each year, Christies publishes 450

catalogues and a selection of magazines that

reach a worldwide audience of tip-tier

collectors and scholars. These beautifully

illustrated publications represent 80

categories of high-end items, including fine

and decorative arts, jewelry, photographs,

collectibles, and wine, and are available both

in print and online.

• Target Date: As available




• The property will be included in the

Christie’s e-bulletin, a monthly digital

newsletter featuring a select auction

and property highlights that is

distributed to top clients across

collecting categories. The targeted

publication is a highly effective means

of reaching today’s busy collectors.




• Promotion on the Wall Street Journal

Partner Site:

http://online.wsj.com/home-page

• 374,332 Impressions

• Target Date: Ongoing

Digital Marketing






• Promotion on Country Life

Partner Site:

www.countrylife.com



Digital Marketing


http://www.countrylife.com/


• Promotion on Robb Report

Partner Site:

www.robbreport.com



Digital Marketing


http://www.robbreport.com/


• Promotion on PropGoLuxury

Partner Site:

www.propgoluxury.com



Digital Marketing


http://www.propgoluxury.com/


• Descriptive property promotion on

Christie’s International Real Estate

site: www.christiesrealestate.com

• 100,000 average monthly visitors


Digital Marketing


http://www.christiesrealestate.com/


• Location promotion on Christie’s

International Real Estate – Great

location site:

www.christiesrealestate.com

• Reader’s discover the unique lifestyles

and property offerings surrounding

your property


Digital Marketing




• The property will be listed as a featured

property on the homepage of

Christies.com, where it will be viewable

to a large global audience. In the first

half of 2012 alone, unique visitors to

our website numbered more than 6.8

million.


Digital Marketing



• We will also include the property as a

highlight on the “Art of Living” widget

on Christie’s.com, which showcases top

properties.


Digital Marketing



• Social Media: Outreach to new and young

collectors through popular social media

outlets, including Twitter, Facebook, and

YouTube.


Digital Marketing



• We will craft an artfully designed,

elegantly written, and high-quality

printed brochure reflecting the

excellence of presentation that a

property of this scope merits. Using

high-resolution color photography and

descriptive text, the brochure will

highlight the property’s amenities and

unique features as well as the

outstanding lifestyle opportunities

your property provides.

This custom marketing tool will be

delivered to a select group of

Christie’s, Christie’s International Real

Estate clients, and prime worldwide

prospects.

Property Listing Collateral




magazine has for many years been the

go-to publication for the most

luxurious real estate in the world.

Now, we are delighted to bring our

readers a refreshed and updated

magazine, covering not only exclusive

real estate, but news and features

about the world of luxury living as

well.

• Target Date: Issue Two

Christie’s International Real Estate Magazine




public relations professionals promote

real estate on a highly visible

international platform and will

consult on a press strategy that will

target the appropriate audience for

your property.

• The Christie’s public relations team –

spanning the Americas, Europe, the

Middle East, Russia, and Asia – works

on behalf of important properties

through point persons located around

the world.

• Online News Center:


News/Press%20Releases/1/85

Public Relations


http://www.christiesrealestate.com/News/Press Releases/1/85

http://www.christiesrealestate.com/News/Press Releases/1/85


• Regular reports detailing marketing,

inquiries, and showings


Activity Reporting



Summary of Benefits


Digital Marketing

Property Listing Collateral

Christie’s International Real Estate

Magazine (includes placement in Issue

Two)



Thank You

We are thrilled to have the opportunity to present

our proposal for the sale of 7555 Moose-Wilson

Road.

Our team would like so assure you that we will

apply our superlative standards toward achieving

the highest results on your behalf and making this

process as seamless as possible.

We look forward to further discussing our ideas

and offerings with you.


Documents

Teton Proposal