TESTING OF HYPOTHESIS

HYPOTHESIS1

Ho: Nokia’s demand is affected by introduction of other brands of mobile handsets.

H1: Nokia’s demand is not affected by introduction of other brands of mobile handsets.

P1: Number of People using nokia handset.

P2: Number of people using other brand of handset.

P1=54/200=0.27 n1=54

P2=146/200=0.73 n2=32

P=n1p1+n2p2

N1+n2

0.0658=P

Therefore Null hypothesis is rejected.so the demand of nokia handsetis not affected by introduction of other brands of handsets.

HYPOTHESIS:2

Ho: Peoples preference of handset depend on income level.

H1: Peoples preference of handset don’t depend on income level.

Limitations

There are some limitations of our research:

We have surveyd 50 respondents only.

Our research is limited only to certain areas of Dombivli.

We have surveyed only few users of nokia and other brands handsets.

Conclusions