Embed Size (px)
Citation preview
1 www.gtai.de
Testimonials
Find out why company founders and CEOs from renowned international companies choose Germany as a location for
their business. Companies appear in alphabetical order.
5N Plus Inc. - Jacques L’Écuyer, President & Chief Executive Officer
"Germany’s long-standing tradition of environmental friendliness combined with its very influential position within
the European community provided a perfect and complementary showcase to our North-American operations.” (2010)
Aabar Investments PJSC - Khadem Abdulla Al Qubaisi, Chairman
“We are delighted to invest in such a stable investment environment as Germany. Germany represents long-term
growth opportunities and strong performance. For that reason, we are considering further investments in the German
economy.” (2009)
TESTIMONIALS
2 www.gtai.de
Abu Dhabi Future Energy Company (Masdar) - Dr. Sultan Al Jaber, CEO
“As the global center of competence in solar, Germany was chosen to ensure state-of-the-art technology and knowl
edge transfer to Abu Dhabi. Germany is a perfect springboard and ideal partner for Masdar as we enter growing Euro
pean solar markets.” (2009)
Accenture Germany - Frank Riemensperger, Country Managing Director
„As the world’s leading expert for large business transformations with more than 5,000 employees in the German-
speaking region, Accenture counts on Germany’s huge potential of talents and know-how when it comes to helping
companies leverage mega-trends and new technologies as a catalyst for creating innovative business models, thus en
suring sustainable growth in a multi-polar world. “ (2012)
Air Liquide Germany Ltd. - Thomas Pfützenreuter, Chairman
TESTIMONIALS
3 www.gtai.de
"'Location Germany’ is of great importance to Air Liquide. The German market is the most important pillar for our com
pany in Europe after France. We invest around EUR 100 in Germany every year. On top of that are large projects such
as the new Steam Reformer in Dormagen, while we are also busying ourselves with future projects such as the expan
sion of the hydrogen fuel station network." (2014)
Amazilia Aerospace GmbH - Xiang JIE, CFO
"A major reason for us investing in Germany is the talent pool. Germany is an aerospace leader and has sufficient qual
ified personnel, especially in Munich, so that you can find international talent with great expertise. Moreover, Ger
many is located at the heart of Europe. You can reach the entire continent from here. That’s a significant practical ad
vantage for us when we choose suppliers and establish our supply chains. And that is why Germany was our first
choice when we expanded. "(2020)
ARISE Technologies Corporation - Ian Mc Lellan, Founder and CTO
TESTIMONIALS
4 www.gtai.de
"We selected Germany because it is the largest solar market in the world. It has a high concentration of solar technolo
gy companies and access to skilled technical labor. The country's regulatory agencies also move with remarkable effi
ciency." (2008)
Ballard Power Systems - Michael Goldstein, CCO
"Ballard Power Systems has been putting fuel cell products to work in applications throughout the European Union.
The expertise we found at Germany Trade and Invest has led us to the best matched partners and investment oppor
tunities in the German marketplace." (2011)
Baosteel Europe GmbH - YE Meng, President
“Germany is a beautiful country with a high standard of living. Industry, mechanical engineering, equipment, and labor
quality are internationally first class. I respect the technological developments being made - that is why I prefer to do
business in Germany.” (2008)
Beijing Liang Dao Intelligent Automotive Technology Ltd. - Zhe HAO, COO
TESTIMONIALS
5 www.gtai.de
“Germany has an excellent investment environment. German laws and regulations are solid and comprehensive, capi
tal in Germany is securely invested, and public administrations follow the rules. That gives us the faith to invest in
Germany. Another advantage to Germany is that employees are very involved and professional. In terms of profes
sionalism, stability and sensible wage structures, Germany is a model country. That makes us feel that Germany was
the right choice of location. Moreover, in Germany we’re close to potential customers. We can establish direct contact
with lots of large companies so that we can establish close relations with potential German customers and part
ners.” (2020)
Bolt Battery Company Limited - Simon Hui, Director
“Germany is the global leader in energy storage technology for renewable energy systems. The country has high engi
neering standards and favorable government policy. With the help and expertise of GTAI, Bolt has been able to con
nect with the best strategic partners and expand into Germany and Europe.” (2016)
BOOSTHEAT - Luc Jacquet, CEO and Founder
TESTIMONIALS
6 www.gtai.de
"Germany’s long tradition in the heating sector makes the country very attractive for a new actor in the energy
ecosystem like BOOSTHEAT. Germany also stands out for its high environmental standards and willingness to imple
ment green energy. For a company like BOOSTHEAT – that has developed the most efficient gas heat pump in the
world – the German market represents a great opportunity.” (2019)
Brulli Energia GmbH - Gian Luigi Montorsi, Entrepreneur & CEO
"Germany has the largest energy production pool in Europe, with a very challenging switching strategy from nuclear
and fossil fuels to renewable sources. Moreover, it has one of the most efficient and reliable financing export platform
systems with top-ranking reputable manufacturer industries in the world. We decided to set-up our international in
vestment headquarters for hydro power plants and energy transmission grid in Germany in order to benefit from the
opportunities these first-class industrial and financial services provide, in order to export the resulting model world
wide“. (2019)
BULL GmbH - Gerd-Lothar Leonhart, Managing Director
TESTIMONIALS
7 www.gtai.de
"Germany, with its internationally recognized research institutes and innovative companies, provides BULL as a leading
European IT manufacturer with the ideal operational areas for high performance computing to strengthen our global
market competitiveness." (2009)
Cargill GmbH - Stefan Schreiber, Biodiesel Manager in Europe
„ The decisive factor for our choice of a production site was clearly the infrastructure. The Industrial Park provides us
with the highest possible logistical flexibility. When importing raw materials or delivering our products, we have the
choice between roads, ships and railways – and that 24 hours a day, seven days a week.” (2012)
CATARC Europe Testing and Certification GmbH - Bin Zhao, Deputy General Manager
"China and Germany have a long history of economic cooperation, especially in the automotive sector. Both countries
have profited from this broad, positive relationship. Many of our customers are world-renowned producers of cars and
car parts. We have a lot of world-renowned customers from Germany in particular. We invested in Germany because
we want to offer local services to our German and European clients, so that their products can gain entry as quickly as
possible to the Chinese market. This was a crucial step in our company’s internationalization strategy." (2019)
China Eastern Airline, Frankfurt - Tao Yongming, Managing Director
TESTIMONIALS
8 www.gtai.de
"The Frankfurt-Shanghai connection is very important for us in Europe. The constant exchange of personnel between
German and China and the close economic ties between the two countries have greatly benefited our business. Addi
tionally, as a city at the heart of Europe, Frankfurt has a lot of advantages as a location. All of Europe’s capitals can be
reached quickly and comfortably. Frankfurt is very international and you can make air connections there without a
visa. That’s very practical for Chinese tourists. Those are all reasons why we decided in favor of Frankfurt.“ (2019)
China Shipping (Europe) Holding GmbH - YU Zenggang, President
“The outstanding German infrastructure is not only profitable for us as a logistics company, but also for transportation
companies and our customers. Thanks to high capacities and good connections we are able to reduce transportation
costs and delivery times.” (2008)
China Telecom (Deutschland) GmbH - Jie He, General Manager
TESTIMONIALS
9 www.gtai.de
“Germany is not only the most important economy, it is also China’s most important foreign trade and inward invest
ment partner within the EU. The telecommunication industry in Germany is a global leader; for this reason China Tele
com had Germany marked as a target for our expansion. Following the founding of China Telecom (Deutschland) we
have been able to establish our own brand within the German market.” (2016)
Christiansen Print GmbH - Lars Christiansen, CEO
“Our site in Ilsenburg offers us everything we need – a central location in Europe, highly qualified personnel, and infra
structure that allows for expansion. Our company would never have been this successful anywhere but in Ger
many.” (2013)
CIMC Group - QIN Gang, General Manager Strategic Development
"We value Germany’s world-leading technology and the excellence of ist engineers. The most important aspect to a
company is its workers. Be it in knowledge, skills or performance, German engineers are unique. We can only develop
our own skills further with this potential; a primary reason for our choosing Germany as a location." (2013)
Coca-Cola GmbH - Béatrice Guillaume-Grabisch, Managing Director
TESTIMONIALS
10 www.gtai.de
"Despite the global finance crisis, Germany is as before an important location for Coca Cola. The country's know-how
and innovative strength contribute to market stability. Germany’s perspectives as a location are and remain attractive
for us." (2009)
COSCO Europe GmbH - YANG Bin, President
“German employees are outstanding. I can say without a doubt that they are the best in Europe. My impression is that
German employees are effective, disciplined, and attentive. German workers are very loyal to their company and pos
sess a strong work ethic.” (2008)
DAIKIN Applied Germany GmbH - Roberto Multineddu, Managing Director
"We are an applied dedicated company, sales and service for large scale air-conditioning for commercial and industrial
applications. In 2016, we decided to expand our business especially in Germany, because there is a big market for us.
The reason why we chose Frankfurt is that it is a central location within Europe, an international environment, and a
TESTIMONIALS
11 www.gtai.de
vibrant start-up scence. To reach this conclusion, we had big support from the GTAI team to study the market and
German culture in a very short term, which we appreciate very, very much!” (2018)
Delta Shelving Systems GmbH - Stephen Eddowes, Managing Director
"My heart chose Germany. The German culture of quality and excellence is what “Made in Germany” is all about. In
terms of surmounting relocation hurdles, Germany Trade & Invest has been absolutely first-class – 10 out of 10!" (2014)
Despatch Industries - Patrick Peyton, Chairman & CEO
“Europe represents a growing strategic market for our advanced thermal processing products. Germany was an easy
choice for our business due to its central location, nearness to our global partners, great financial incentives, and out
standing workforce. ” (2009)
DJI EMEA - Martin Brandenburg, Managing Director
TESTIMONIALS
12 www.gtai.de
"Germany is the biggest market in Europe for us. As a fast-developing high-tech company we enjoy a variety of ad
vantages in Frankfurt, such as its international standing, good transport connections, top-class infrastructure and its
central location in Europe. Not only are there many Chinese companies here, but you can also stay in close contact
with universities and research institutes of global repute. All of these are reasons for choosing Germany as the location
for DJI’s European Headquarters.” (2018)
Dow Deutschland - Markus Wildi, President Dow Europe, President and Chairman of the board
"For Dow, Germany is the most important manufacturing base and national market outside the US. The highly quali
fied, motivated, and innovative workforce – the ‘Human Element’ – is key to driving our success." (2009)
DYMAX Corporation - A.Gregory Bachmann, President
“Europe is a growing market for our light-curing adhesives. Due to the highly qualified workers and efficient cost
structure, Germany was the clear choice for the expansion of our production and R&D activities.” (2011)
TESTIMONIALS
13 www.gtai.de
EcoNat Wirtschaft und Nature GmbH - EW&N - Henry Garay, CEO
“We focused on knowledge management for development and sustainability purposes. Germany is the best location in
Europe for us, as it has always been a hub of global knowledge, diffusion thereof and innovation. We combine IT inno
vation, knowledge transfer, applied research and consultancy in sustainable development. We really appreciated the
tailor-made and professional services of Germany Trade & Invest alongside the realization of our project.” (2014)
Electrovaya Inc - Sankar Das Gupta, Ph.D, DIC, Chairman & CEO, Co-Founder
"Investing in Germany brings the immense German quality trademark for our customers and the ability to grow our
business using the excellent infrastructure, locational advantage, value-for-money labor and favorable economic con
ditions. This investment is an integral part of our global strategy for batteries and already is giving outstanding re
turns." (2016)
Eletta Group - Chris Engstrom, CEO
TESTIMONIALS
14 www.gtai.de
“Germany is a highly strategic market offering great opportunities for Eletta. Even if we have been present through a
partner for nearly 40 years, we have now decided to open up our own subsidiary as we are certain we can grow and
expand substantially. Germany Trade & Invest has been assisting us in this process since the beginning in a very pro
fessional and effective way and securely guided us through any obstacles.” (2017)
EMC Deutschland GmbH - Sabine Bendiek, Managing Director
„Germany is a key market for EMC due to the strong economic situation. We see a heavy demand for cloud computing
solutions, driven by the needs of highly innovative and specialized German companies to increase the efficiency, agili
ty and security of their IT infrastructure. We also strongly believe that German companies will be at the forefront of
deploying Big Data applications." (2012)
Ensto Industrial Solutions - Frank Hopfinger, Director Sales and Marketing Western Europe
TESTIMONIALS
15 www.gtai.de
“Germany is one of the largest producers of PV system technology and the strongest PV market worldwide. Strong de
mand partnered with a highly skilled workforce, diversified industry players and strong political support for renew
ables make Germany an obvious point of investment.” (2013)
E-Plus Group - Thorsten Dirks, CEO
"Germany is the largest market in Europe, making it the most important foreign market for KPN, the parent company
of E-Plus. The telecommunications industry has central branches located there, and Germany continues to be on the
cutting edge in terms of frequency usage and implementation of technology. Strategies accepted by German con
sumers, who are well-informed and cost-conscious, will have a good chance of also holding their ground on the global
market." (2012)
Ericsson GmbH - Bernd Schmidt, Managing Director
"Ericsson is the world's leading provider of technology and services to telecom operators. We value Germany as an at
tractive market with very innovative customers, and we appreciate the proximity to them. The highly qualified and
skilled workforce we find in Germany for all areas including Marketing & Sales, Services, Technology and Research &
Development is the foundation of our business success." (2012)
Ford Germany - Bernhard Mattes, Vice President Ford Customer Service Division (FCSD), Ford of Europe Chairman
TESTIMONIALS
16 www.gtai.de
“Ford has been manufacturing vehicles in Germany for over 80 years. For customers all over the world, “Made in Ger
many” stands for innovation as well as excellent manufacturing and product quality. High-quality products from sup
pliers, a great infrastructure, short logistics routes and high training and education standards are convincing arguments
for us to manufacture our vehicles at two locations in Germany.” (2011)
Formlabs GmbH - Michael Sorkin, General Manager
"Formlabs, the leading manufacturer of accessible 3D printing solutions, chose Germany to establish its European oper
ations. From our EU headquarter in Berlin we are able to work with leading engineering companies to implement 3D
printing into their prototyping and digital manufacturing needs. Germany is the land of engineering and the perfect
place to develop Formlabs' innovative 3D printing solutions." (2016)
Fujitsu Technology Solutions GmbH - Rolf Schwirz, CEO
"Fujitsu Technology Solutions is the leading European IT infrastructure provider. Germany is not just the largest market
for our products, but an important R&D location as well. With our plant in Augsburg, which we consistently update
with the latest technology, we are the only hardware maker in the world that produces here. The well trained work
TESTIMONIALS
17 www.gtai.de
force and attractive work conditions are the foundation for the high quality of our products." (2012)
Future Electronics - Bernard Betts, Vice President WW Distribution Operations
“With our new central European location in Leipzig, we are able to reach existing markets as well as the emerging mar
kets in Eastern Europe. Low freight costs and the outstanding infrastructure make Germany an excellent
choice.” (2010)
GA Pack GmbH - Hong Gang, Chairman of the Board
“Germany is traditionally known for improving on what is already good. We greatly value that German employees –
much like the entire society – place an emphasis on quality, both in the result and in the process.” (2011)
General Electric - Jeff Immelt, CEO
TESTIMONIALS
18 www.gtai.de
“Germany is a world class source of intellectual capital, home to over 9,000 GE employees and hundreds of our most
valued customers. It is a logical choice to be the site of our first technology center in Europe.” (2008)
Goodyear Dunlop Tires Germany GmbH - Rainer Landwehr, Chairman of the Board
“We value Germany as an excellent investment location. Highly qualified personnel, first-rate infrastructure as well as
close proximity to our customers provide the optimal conditions for the production of technological leading-edge
products.” (2008)
Gridworld GmbH - Dr. Xiaomao Wu, CEO & Founder
"The excellent research environment, the care and attention to detail, the meticulous attitude of the scientific workers
and the mentality to keep improving on excellence – all of these important factors in the birth of a new and successful
company are here in Germany.“ (2017)
Haier Group Europe and Germany - Sun Shubao, General Manager
TESTIMONIALS
19 www.gtai.de
"Germany is our strategic focal point, a country there is no way around in our industry. Germany is the largest market
in Europe, which creates the greatest advantages for our company. Investing here was an absolute must." (2010)
Hainan Airlines Berlin Office - Chen Mingqiong, Chief Executive Officer
"Germany is an excellent business location. The legal framework, workforce qualifications and social environment are
optimal in Germany. For foreign investors it's simply perfect." (2010)
Hasso Plattner Ventures - Eran Davidson, CEO
“It is no secret that conditions for Israeli high-tech entrepreneurs in Germany are much more favorable than in other
European locations. Particularly in green technologies, one can benefit from both outstanding research and technology
transfer opportunities.” (2010)
TESTIMONIALS
20 www.gtai.de
Hi-Bis GmbH - Tadashi Tomitaka, Managing Director
“We chose Bitterfeld-Wolfen because of the stellar chemical park infrastructure for chemical companies, excellent
workforce, and financial incentives. These three things were offered to us at the same time, and therefore we could
not let this chance go.” (2009)
Höchster Porzellan-Manufaktur 1746 GmbH - Evan Chung, CEO
"The investment environment in Germany is excellent. The quality standards of the German workers and their demand
for good technology are especially high. Products labelled ‘Made in Germany’ are among the best in the world, not on
ly in terms of design, but also in the fine aspects of production. The deciding factors for me were the advantages
Höchst porcelain carries, as the market contains huge potential for this brand. Excellent products such as these will not
just be in demand in Germany, but also enable us to connect to international markets.” (2019)
Huawei Technologies Germany GmbH - PENG Wei, Managing Director
TESTIMONIALS
21 www.gtai.de
“Looking back with our current experience, I am certain that Huawei would choose Germany again. We are close to our
customers here. In addition, Germany's favorable infrastructure enables Huawei to offer its services quickly and atten
tively, thus helping us to be competitive in Germany.” (2008)
IBM Germany - Martina Koederitz, General Manager
"For any innovative and IP-driven business Germany is the place to be. The country is home to some of the finest sci
entific and research institutions. One of these is the IBM Research & Development Center in Boeblingen near Stuttgart.
2,000 of our smartest engineers develop world-class solutions for leading German and international companies - right
at the heart of a knowledge society." (2012)
IDENCOM GmbH - Zeng Qiuping, CEO and founder
„Germany is the largest domestic market in the EU. Germany is not only an attractive market, but it is also extremely
strong on research and development. This is why I brought my R&D activities and marketing operations over to Ger
many from Switzerland.” (2013)
TESTIMONIALS
22 www.gtai.de
InfoWatch Group of Companies - Natalya Kaspersky, CEO
"I see three main reasons why investing in Germany is beneficial. First, there are a large number of manufacturing
companies and these companies are big users of IT products, making Germany the largest IT market in Europe. Second,
despite the current problems in the EU, Germany remains the strongest economy in the region. Finally, Russia and Ger
many have a long history of successful trade relations." (2012)
ITS | INNOTECH SOLAR - Tommy Strömberg, CEO
"Germany provides the ideal conditions to strengthen our business activities. A thriving photovoltaic cluster and out
standing infrastructure are essential for us. Halle gives us a unique competitive advantage, enabling us to continue our
exceptional growth." (2010)
Julong Europe GmbH - BAI Li, CEO
TESTIMONIALS
23 www.gtai.de
"Germany is a high-tech country, one in which we treasure the professionalism, knowledge and high level of education
among the workers. Talented workers are the most important conditions for the development of a company and the
key element of Germany’s global competitiveness. That is a reason for us to select Germany as an investment loca
tion." (2013)
Kingfa SCI & TECH (Europe) GmbH - Dr. Christof Krogmann, General Manager
“Germany, as an industrial location, has a huge demand for high-quality, high-value intermediate products such as
special plastics. The successful chemical park concept convinced us to bring our production center to Germany.” (2016)
Kingsbury Inc. – William R. Strecker, President and CEO
"As Kingsbury (USA) begins its second century of innovation, Germany represents a natural extension for growth
throughout the European Union. Many of our OEM customers have home-base operations in Germany, and the tech
nological skills of the German work force is well suited to our business." (2014)
Kubanagroprod – Evgeny Kabanov, General Director
TESTIMONIALS
24 www.gtai.de
“Germany is renowned for its infrastructure and its pioneering role in energy policy, which make the German market
so interesting for us. We want to express our appreciation for Germany Trade & Invest’s assistance in setting up our
new GmbH entity in Saxony-Anhalt. Germany Trade & Invest’s advice was essential in helping us explore our market
opportunities as new investors in Germany, and providing us with valuable knowledge and contacts.” (2014)
Liang Dao GmbH - Yang JI, CEO
“As a strong research country, Germany robustly supports small- and medium-sized high-tech companies that are re
searching and developing marketable products. The greatest confirmation that we as a start-up are doing good work
is, on the one hand, receiving various forms of support and, on the other, being able to work together in quality fash
ion with local, German and European partners.” (2020)
Mainstream Renewable Power - Tilman Schwencke, General Manager Germany
TESTIMONIALS
25 www.gtai.de
“Germany is the technological leader in the offshore wind energy sector, with excellent infrastructure and an innova
tive value chain. We also see great potential for new businesses in this dynamic industry.” (2012)
MANGO OFFICE GmbH - Yury Zigulya, Managing Director
"Germany is a country of revolutionary technology and an endless source of inspiration for innovative companies. Ger
man experts and countless studies have confirmed the rapidly-increasing use of cloud-based solutions in the B2B sec
tor. We are confident that the demand for cloud telecom solutions for small-and-medium enterprises - the backbone
of the German economy - will continue to grow." (2016)
Maruho Co., Ltd. - Koichi Takagi, CEO
"As Japan's sole specialist in high quality skincare products, we chose Germany as it provides the right quality of life
and security for our Japanese workers and their families. Germany is the perfect base to successfully implement our
vision for the European market." (2008)
MAUSER Group - Dr. Clemens Willée, CEO
TESTIMONIALS
26 www.gtai.de
“In the field of industrial packaging, we are well positioned globally. As a 'Made in Germany' company, our domestic
market remains crucial for us. Customers and partners value our high quality and reliability.” (2011)
MetoKote Corporation - DeWayne Pinkstaff, President and CEO
“The opening of our new Mannheim facility is another step in achieving our global mission of providing custom coating
solutions to our valued customers. We are excited to be centrally located in the heart of Europe and eager to serve
both our strategic partners and acquire new customers in the region.” (2010)
Microsoft International - Ralph Haupter, CEO Microsoft Deutschland
“Germany provides two important IT market perspectives. It’s here that industry leaders offer solutions in a mature
market environment and Germany is also the place where innovation begins. Both are key to Microsoft’s success and
the solutions we provide.” (2009)
TESTIMONIALS
27 www.gtai.de
Motorola GmbH - Olaf May, Managing Director
“Motorola is a leading provider of communications solutions for businesses and the public sector. Since the founding
of Motorola GmbH in 1975, we have been devoted to Germany. We value Germany’s highly qualified workforce and
the proximity to customers and partners.” (2011)
Nestlé Germany AG - Gerhard Berssenbrügge, Chief Executive Officer
“We deliberately chose Germany and Schwerin for the construction of our third coffee capsule factory. The decisive
factors were the favorable geographical location, the close proximity to the world's largest coffee-trading center
Hamburg, the ease of access to northern Europe as well as the high density of skilled workers in the region.” (2014)
Hui ZHANG, Managing Director, NIO Germany GmbH
TESTIMONIALS
28 www.gtai.de
"Germany is the ideal international location for research and development – particularly in the automotive sector.
Here you will find the best talent and excellent infrastructure: Whether it is hardware, industrial infrastructure or suit
able suppliers… they all convince through their excellence. That is why it is not just major concerns that act as suppli
ers, but SMEs as well. Thanks to their innovation and research efforts, Germany is becoming an even more attractive
design and R&D location.” (2017)
Omni-ID Inc. - Ed Nabrotzky, Chief Solutions Officer
“Germany has long been a thought leader in manufacturing and automation. Most recently, the vision and investment
in Industrie 4.0 has started bringing together some very interesting vendors and concepts that we are convinced will
play a big part of the future of the plant floor. Being an engaged part of this ecosystem was a major factor in found
ing our new German subsidiary last year.“ (2016)
OSRAM GmbH - Martin Goetzeler, CEO
“For our new OLED pilot production line it was essential that we benefit from the R&D networks in Germany as well as
the from the support of federal, regional and local authorities. As a global company based in Germany, we were de
lighted to find this right on our doorstep.” (2010)
Phicomm Europe GmbH - Dr. Lin Jie, CEO
TESTIMONIALS
29 www.gtai.de
“The reasoning behind Fei Xun looking first at Germany as a possible investment location outside of China was not just
that it is the economic centre of the EU, but also the precise working culture in Germany, a management culture re
volving around constant optimization, and worldwide trust in the quality of German goods.” (2016)
Phyterra Europe GmbH - Sebastian Zitzler, Head of Commercial Operations, Europe Managing Director
"Phyterra is a leader in the R&D and sales of advanced yeast solutions that prevent significant problems in the food
and beverage industries. Germany provides us a central location for our patented products and strengthens our Euro
pean partnerships." (2011)
Plexus Corp. - Steve Frisch, Regional President - EMEA
“Germany provides Plexus with access to excellent technical resources allowing us to build on our strong engineering
capabilities and continue to grow our talent base in the mid-to-low volume, higher complexity market space of Elec
tronics Manufacturing Services industry.” (2011)
TESTIMONIALS
30 www.gtai.de
Procter & Gamble Germany GmbH - Otmar Debald, Managing Director Finance & Logistics
"The difference the attractivity of Germany the location makes in international comparison? These are the proven Ger
man virtues: quality, labor commitment and precision." (2009)
Redpack Maschinen GmbH - Jeremy and Stuart Briston, Managing Directors
"As Europe's largest consumer market at the heart of Europe, Germany offered an exciting place for our family run
business to open a subsidiary. We found out that our quality and bespoke machines are well suited to the German
marketplace where reliability, durability, low maintenance and safety standards are of paramount importance." (2014)
Safe Information Group - Cato Syversen, CEO
TESTIMONIALS
31 www.gtai.de
„Our launch into the German market is a basis for Creditsafe’s future success. Berlin’s vibrant culture and the supply of
well-trained and motivated employees and surprisingly cost-effective overheads made this a natural fit for us.” (2010)
Sage Software GmbH - Peter Dewald, CEO
"The German “Mittelstand” with its three million small and medium enterprises - many of them world class in their
segment - is a highly relevant market for a software company like Sage. The proximity to our customers, the global
power of the German economy, the high level of professional skills and talents and a growing number of new, innova
tive companies that complement our traditional business are making the German market and our presence here with
more than 650 employees so attractive." (2011)
Sany Deutschland GmbH - Xu Xing, Managing Director
"German machinery and equipment is world renowned. At the same time, Germany is the largest economic power in
Europe. By constructing our factory in Germany, we are able to cover this area as well as the entire European market
and the surrounding countries with our business activities." (2011)
SAS Institute GmbH - Wolf Lichtenstein General Manager
TESTIMONIALS
32 www.gtai.de
“Germany stands for innovation - the ideal business location for SAS. We utilize technology that transforms data into
future innovations. For this reason, SAS and Germany have been a perfect match for 30 years.” (2011)
S.B. Security Group Ltd. - Shachar Levy, Vice President
“Germany is a perfect investment location for our company, as we enter the growing European security market. The
German security market is the biggest in Europe, which creates the greatest advantages for our company. Germany’s
perspectives as a location are and remain attractive for us and made the clear choice for the European expansion of
our security services.” (2012)
Schiess GmbH - LU Yuanda, Managing Director
"We chose to locate our business in Germany because it is the birthplace of machine tool manufacturing. Whether con
cerning design, production technology or quality – everything is world-class." (2011)
TESTIMONIALS
33 www.gtai.de
SGSB Group - Zhang Min, Chairman & CEO
“Germany is an excellent investment location. German ingenuity has made the country a world-class leader in R&D.
Without the support coming from the strong research hub present in Germany, our company would not be able to
maintain its leading position worldwide.” (2011)
Solar Frontier - Shigeaki Kameda, President
“Our German office is the perfect location to launch Solar Frontier's European expansion. We have three very critical
reasons to invest here: the German priority on economy, the emphasis on ecology, and the Germany’s global market
leadership in solar energy." (2010)
SPEE3D GmbH - Stefan Ritt, Vice President EMEA operations
TESTIMONIALS
34 www.gtai.de
“Choosing Germany as the location to found our subsidiary was a decision driven by a combination of economic pow
er, stability, technical infrastructure and favorable logistics as not only the biggest but also most central country in the
EU. Furthermore, the reputation of a highly and well developed metal manufacturing environment as well as expected
stability in economic development and governmental support did support our decision making.” (2020)
StormGeo AS - Anna Hilden, Country Manager Germany & Denmark
"Being located in Hamburg strengthens our ties to the whole offshore wind industry in Germany. We are able to ser
vice new and existing customers much better and enjoy close communication with partners right across the region.
Thanks to our presence in the capital of the German offshore wind industry we have been able to maintain a strong
and growing position in the offshore wind market here in Germany." (2020)
Sunstar Engineering Europe GmbH - Yoshihiro Nakata, Managing Director
“The investment in Germany is an integral part of our global strategy for our adhesives and sealants. Due to the highly
qualified workers and efficient cost structure, on top of Germany’s leading position in the field of automotive exper
tise, Germany was the clear choice for our new production, European headquarter and R&D activities”. (2017)
Tadim Deutschland GmbH - Mehmet Er, Managing Director
TESTIMONIALS
35 www.gtai.de
"Tadim has made a significant move by investing in Germany. We are confident that it will prove to be a value-adding
one because of Germany's attractiveness as a production location and the optimal logistics for serving international
markets. To this end, we particularly liked Emsdetten because of its central location. We hope to expand our market
position in Europe as well as just in Germany and we are already processing and distributing to neighbouring coun
tries." (2016)
Teradata Corp. - Hermann Wimmer, President International
“As a highly developed technology industry location at the heart of Europe, Germany is doubly interesting to Teradata:
as an attractive market with many strong businesses, and as the ideal gateway to eastern European markets.” (2011)
Toho Tenax Europe - Eckard Scholten, Managing Director
"At the center of the strongest industrial region in Europe, the industrial park in Oberbruch is a natural location for To
ho Tenax Europe. With the initiation of our fourth production line, we confirm our position as the leading carbon fiber
producer in Europe." (2010)
TESTIMONIALS
36 www.gtai.de
TOTAL Deutschland GmbH - Hans-Christian Gützkow, Managing Director
“Germany is paramount to Total as Europe’s largest energy market. Our chemical arm also has production sites on lo
cation in Germany, especially as a supplier for the automobile industry. And last but not least, Germany is an impor
tant location for the solar power branch of Total, Sunpower, in Germany’s position as the leading market in renewable
energies.” (2014)
TOYODENSO Deutschland GmbH - Michio Koike, General Manager
"After just a few months on the ground, being here has already paid off: My small team has secured two contracts,
and several projects are in the works.” (2015)
Toyota Motor Europe - Yoichi Hasegawa, General director
TESTIMONIALS
37 www.gtai.de
“Germany is an excellent location for high-tech companies. The suppliers deliver superior quality and technically ad
vanced products. Germany is an excellent location for us to advance technology and to be active in the European mar
ket.” (2010)
TRW Automotive - Dr. Rob Smith, Vice President & General Manager Engine Components
"Germany offers an excellent labor force and unbeatable know-how in auto construction and mechanical engineering.
Germany is a ‘must have’ for anybody who wants to be at the center of things in the auto industry!" (2009)
Techcode Venture Development Co., Ltd - Haiyan Huang, Founder and CEO
“Berlin is the European capital for start-ups; there’s a superb environment for innovation here. We opted for Germany,
because we were extremely convinced by the country. The industries dominant in Germany are extremely attractive
TESTIMONIALS
38 www.gtai.de
for us. Germany is a world market leader in artificial intelligence, health, new materials and renewable energies, all in
dustries with a focus on Techcode.” (2017)
Willbee Energy GmbH - Anke Fröbel, Managing Director
"As a provider of energy-efficiency services we decided to enter Germany – the largest economy in Europe. With its
strong industry and ambitious climate policies, the country represents a strategic market for us. The huge number of
energy-intensive companies in Germany provides a major opportunity for our energy auditing, engineering and meter
ing services.” (2019)
Simon Hou, COO & Co-founder, XCharge
"It is an important step of our global strategy to enter the European market, and we finally decided to choose Ger
many as our first stop on the roadmap. Germany has a long and successful history of development in automotive in
dustry. Most of the best car brands nowadays were born here, and top technical and management talents that we are
looking for gather in this land. There are also favorable policies at both country and local levels to stimulate the
growth of e-mobility and renewable energy industries, which are friendly to international companies. As one of the
leading charging solution providers targeting at the EV and future energy world, we see a lot of business opportunities
here.“ (2018)
Zheng Fan, Managing Director, XCharge Europe GmbH
TESTIMONIALS
39 www.gtai.de
"Hamburg is a pioneering place in electromobility, in no other city is the number of charging stations per person high
er. The ITS World Congress will be here in 2021, and the rails of the ‚new silk road‘ will end in Hamburg’s harbour. These
are just some of the reasons we decided to make this Hanseatic city the location of our European headquarters.“ (2018)
Xiaomi Technology Germany GmbH - Alan Li, Manager Director
“Germany is the economic motor of the EU and its most populous state, so it has a lot of consumer power. At the same
time, Germany has a good legal foundation and appropriate regulatory and legislative frameworks. Germany is a coun
try that’s open to new technologies and new products. For those reasons, Xiaomi simply had to invest in Germany.
“ (2020)
Zibo Hanhai Technology Park in Munich - Dr. Xiufei Liu, Director of the Administration Committee
TESTIMONIALS
40 www.gtai.de
All rights reserved. Any reproduction in whole or part only with express written permission. All efforts are made to en
sure integrity of the content, however we are not liable for any mistakes that may occur.
© 2020 Germany Trade & Invest
Promoted by Federal Ministry for Economic Affairs and Energy in accordance with a German Parliament resolution.
„The soul of a true company development lies within technological innovation. Germany has a strong economy, mod
ern technologies and many first-class specialists. This is why we set up a technology park in Germany, and in so doing
created a platform to promote scientific and technological R&D strengths, as well as strengthening technological ties
between Germany and China. This is the shape of our new model for innovation and start-ups.” (2016)
ZTE Deutschland GmbH - Dr. ZHANG Zhigang, General Manager
"Europe is at the forefront of telecommunications development, with Germany an important R&D hub. Our invest
ment in Germany is very important and helpful for our clients. This investment is a necessity for our company because
it is a requirement of our long-term development strategy." (2008)
