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Engaging CelebsAUGUST 2014

A NEWSLETTER ABOUT CELEBRITY ADVOCATES Issue 1

Priyanka Chopra empowers Deepshikha girls

Sachin Tendulkarbats for blind cricket

Delhi Daredevils Players enthrall adolescent girls

In this issue >>>

Events/Field Visits

New Ambassadors

Achievements

Appeals

Madhuri Dixit adds 'Mamta' to MP's Abhiyaan

Kareena Kapoor bats for adolescent girls' education

Sachin voices support to CWG fundraiser for children

Suresh Raina takes 'Poo2Loo' pledge

Angelina Jolie, UK's Hague host'End Sexual Violence Summit'

Aamir meetsPM Modi, raises social issues

Priyanka and Shabana root for the girl child

UN's LGBT activism,Bollywood style

Vivek Oberoi launches 'SHE' campaign

Other Celebrity Engagements

UNICEF Celebratesa 'Polio Free India' with Amitabh

Events/Field Visits >>>

Priyanka Chopra empowers Deepshikha girls Bollywood actress and U N I C E F N a t i o n a l A m b a s s a d o r P r i y a n k a Chopra spent a meaningful evening in Mumbai, with adolescent girls associated w i t h t h e D e e p s h i k h a programme that is supported by UNICEF and Barclays. Along with the volunteers from Barclays, she was delighted to interact with the bright and spirited young girls who sha red the i r l i f e ex p e r i en ces an d t h e i r aspirations for the future. While interacting with the girls , Priyanka Chopra shared, “Girls have the ability to build their own futures. I am glad to be associated with UNICEF Deepshikha programme that aims at empowering the

Delhi Daredevils Players enthrall adolescent girlsIn an effort to build the discourse around the need to empower, equip and enable adolescent girls, the Delhi Daredevils team , in par tnership with UNICEF interacted with a group of adolescent girls in Ahmedabad on May 16. This event was part of the national “Dare to Care” campaign – a joint initiative of UNICEF and the Delhi Daredevils – that urges Indian citizens and the large support base of Delhi Daredevils to actively advocate for the rights of adolescent girls, especially

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young girls of India. My spirit runs parallel to the Deepshikha programme and I strongly advocate that parents, caregivers

and educators must give the girls more and more opportunities to grow in their life. I personally feel that our regular efforts in empowering the adolescent girls will contribute to the growth of our country”. Much to the delight of the girls, the actress enjoyed dancing with the girls present at the event. on a regional song. Started by UNICEF in 2008 in three remote districts of Maharashtra and a few slum communit ies in Mumbai, the Deepshikha programme has come a long way and has been scaled to other parts of the country. The programme focuses on empowering adolescent girls to become efficient leaders through education, life-skills, HIV & AIDS awareness and financial literacy.

Priyanka's interaction with adolescent generated tremendous pick up among the print, online and electronic media.

Sachin Tendulkar bats for blind cricketInternational cricket icon and UNICEF South Asia Regional Ambassador Sachin Tendulkar in March visited a school for visually impaired children in Ratnagiri, the interior part of Maharashtra and taught them the technique of hand-wash and its importance. He also played cricket with the children. "It was remarkable to spend time with visually impaired children, who actually are so talented. I am equally fascinated by the way these kids play the game", said Tendulkar while interacting with the press. It was an equally memorable experience for the specially abled kids who enjoyed their interaction with the cricketing legend. The hand-wash event with visually impaired kids was also the cricketer's first outing for UNICEF since being made the UNICEF South Asia Regional Ambassador in November last year.

those who are excluded and marginalized. This event was an opportunity for the girls to share their experiences with the Delhi Daredevils team who have been advocating for an overal l protective environment for adolescent girls through the IPL platform and various other public forums.The girls enjoyed the candid conversation they had with the Delhi Daredevils players who spoke about their experiences of winning and losing on the field.

Engaging Celebs | Aug’14 | Issue 1

Achievements >>>

UNICEF Celebrates a 'Polio Free India' with Amitabh Bachchan

After Polio, Amitabh Bachchanto work for the girl childAfter collaborating with UNICEF for Polio eradication,

Bollywood megastar Amitabh Bachchan's next focus would be

women emancipation. The acting stalwart will now work as UN

ambassador for Girl Child and hopes of emulating the success that

they had with the polio eradication campaign. "Having worked

doggedly for the last many years to eradicate Polio from the

country, as UN ambassador for this fight, we have been able to put

off this endemic list. Now as UN ambassador for the Girl Child, I do

hope we can bring about the same changes as we did for Polio - rid

UNICEF India and ad agency McCann bagged an 'EFFIE' in the category Integrated Marketing and Advertising, for the well conceptualized 360 degree, nationwide communication campaign 'Malnutrition Quit India', with UNICEF Ambassador Aamir Khan. EFFIE is the premiere and most coveted showcase for effectiveness in marketing and advertising. Conceptualized and launched in the year 2012 by the Govt. of India with technical support from the UNICEF, the campaign worked towards creating increased public awareness on the different dimensions of malnutrition.

...And the award goes to 'Malnutrition Quit India'

campaign

Bollywood superstar and UNICEF Goodwill Ambassador

Amitabh Bachchan was felicitated by UNICEF at a ceremony

organized in New Delhi to celebrate India's triumph over

?polio. The actor who was greeted with a standing ovation from the

audience at the event said, “I am truly humbled to witness this day.

Initially, we were not getting as many mothers and children as we

wanted, to come to awareness camps. Then it was suggested that in

my films I am known for speaking loudly, so why could I not talk in

the same manner in the polio ads. When the ad began to be aired, in

places where one or two mothers would come, 150 started coming.

When women were asked why, they replied that Amitabhji has

become angry. We came because we don’t want to anger him

further”. The evening also paid tribute to the Vaccinators and

Mobilizers who worked tirelessly in the diverse and remote parts of

the country, ensuring that every child under age 5 was immunized.

the country of the malaise of discrimination against women," the

actor posted on Facebook. The actor in the past has also supported

UNICEF's 'Red Siren' campaign which aims to raise a voice to end

violence against children.3

New Ambassadors >>>

Madhuri Dixit adds 'Mamta' to MP's Abhiyaan

wholeheartedly support ‘Mamta Abhiyan’ which will help save lives of children and women. I understand that this campaign is about communicating simple lifesaving messages to all caregivers, and parents with love respect and protection," the starlet said. On her association with UNICEF, the actress said, "I am honored to associate with UNICEF in an effort to bring focus to issues concerning women and children in Indian society. As

Bollywood actress Madhuri Dixit was appointed as the UNICEF an ambassador for children's rights, I will work hard to give a Celebrity Advocate for child rights in the month of June. The voice to those who have none. My hope is that through these actress in her first major public appearance as the UNICEF efforts, we will together change the lives of many in India". Celebrity Advocate launched the second phase of the Mamta "Proud to be the UNICEF's celebrity advocate for child rights! In Abhiyaan in partnership with the Govt. of Madhya Pradesh at a Bhopal for the UNICEF campaign", the actress posted on glittering ceremony held in Bhopal on June 26. “I Twitter.

Bollywood actress a n d n e w l y appointed UNICEF celebrity advocate Kareena Kapoor visited adolescent girls in Kasturba G a n d h i B a l i k a V i d y a l a y a i n Rajasthan earlier this year. In a video r e l e a s e d b y UNICEF, the actress shared that there needs to be a considerable thought about education at the secondary level, especially for adolescent girls above 14 years of age, for whom, being in a school is crucial from many standpoints…. to be in a protected space, to prevent early marriage and hence early pregnancy, to develop life skills and to empower herself with knowledge. The UNICEF video which was first aired at the 'Media Roundtable on Progress and Challenges of the Right to Education' organized in New Delhi in April, has since then garnered considerable hits on Youtube.


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A Special Eid for KareenaKareena bats for adolescentgirls' education Bollywood actress and UNICEF Celebrity Advocate Kareena

Kapoor visited children from an NGO in Jalna ?on the occasion of Eid and listened to their life experiences. Kareena said, “All the girls I met from Jalna said they wanted to learn more and become teachers, computer engineers or IPS officers. I personally want to spread the word through UNICEF, and urge people to support secondary education for these lovely, beautiful girls. And I will be doing a lot more through UNICEF, which will enable young girls across India to pursue their dreams”

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Sachin voices support to CWG fundraiser for childrenCricketer Sachin Tendulkar voiced his support to the Glasgow 2014 Commonwealth Games fundraiser for children to be held in July. Glasgow 2014, the Commonwealth Games Federation (CGF) and UNICEF entered into an important partnership, with the ambition of improving the lives of children in every country in the Commonwealth through raising money for the Children of the Commonwealth Fund, in the run-up to and during the Games. All money raised by UNICEF and Glasgow 2014 through the Opening Ceremony will go to UNICEF's Children of the Commonwealth Fund. Speaking about his involvement Sachin Tendulkar, UNICEF's South Asia Regional Ambassador said: “I am proud to be part of the Glasgow 2014 Opening Ceremony in support of UNICEF's global appeal for children. I've witnessed how UNICEF makes such a difference to children's lives, and I hope that everyone will tune in to the Opening Ceremony to be part of a Commonwealth-wide moment that has never been done before.”

Appeals >>>

Suresh Raina takes 'Poo2Loo' pledgeSuresh Raina, one of Indian cricket

team's premier batsman came

forward to take the pledge for the

'Poo2Loo' campaign. In a video

released by UNICEF, Raina is seen

urging people to come forward and

help make India open defecation

free. "India has the largest no. of

women defecating in the open. 620

million, that is more than half of

Indian population. As a proud citizen

of this great country, I feel this is

unacceptable and insulting. Act now

and pledge your support to make

India free of open defecation", the

cricketer appealed.

New Initiatives >>>

UNICEF ambassador Priyanka Chopra unveiled “Gullak- Chhota sa yogdaan

Bachchpan Ke Naam”- a joint initiative of Amar Ujala and UNICEF for

encouraging voluntary funding for underprivileged children in India. In India,

Gullak refers to a piggy bank, which is used by kids to keep their savings. The

actress appealed to the readers and viewers to contribute to the Amar Ujala and

UNICEF Gullak initiative and thus raise funds to help the kids secure a better

future. As part of the initiative, a website named gullak.amarujala.com wherein the

donors can donate was also unveiled. The initiative garnered positive response

with many youngsters even donating their first salary towards the initiative.


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Other Celebrity Engagements >>>

Aamir meets PM Modi, raises social issuesB o l l y w o o d s t a r a n d U N I C E F

ambassador Aamir Khan known for

championing social causes met India

Prime Minister Narendra Modi to

discuss the social issues which he

highlighted in his TV programme

'Satyamev Jayate'. The actor after his

meeting with the PM tweeted, "Shared

with him the overwhelming support that

we got from people across the country through 'Vote for Change' campaign on SMJ

(Satyamev Jayate) on the various issues that we tackled in our show. He has assured me

that he will look into all the matters," the actor wrote in a series of tweets.

UN's LGBT activism,Bollywood style

'The Welcome'- a Bollywood-style

musical was unveiled by the United

Nations Human Rights Office, in Mumbai

on April 30. Released as a part of its

global fight against homophobia, it was

accompanied by an appeal from

Secretary-General Ban Ki-moon to end

the prejudice that forces the LGBT

community to live in fear or shame. The

video release also marks the Free and

Equal campaign’s launch in India.

Bollywood actress Celina Jaitly sang for

the video and also starred in it. The actress

was last year nominated by the UN High

Commissioner for Human Rights as a UN

Equality Champion in recognition of her

support for LGBT rights.

Abhishek Bachchanto promote campaignon tropical diseases

The Global Network of Neglected

Tropical Diseases appointed actor

Abhishek Bachchan as brand ambassador

of its campaign 'END7', which aims to

eliminate seven tropical diseases by 2020.

"I want to ensure that no child has to suffer

needlessly. As a parent, I am deeply

moved by the devastating toll of NTDs on

children," Abhishek said.

Angelina Jolie, UK's Hague host'End Sexual Violence Summit'

Hollywood actress and UN ambassador Angelina Jolie along with William Hague, Foreign Secretary, UK launched a four-day summit in London on ending rape in war, calling for an end to the "culture of impunity" and more prosecutions. As she opened the conference, Jolie said she and Hague had discussed a woman they met in Bosnia, who was still too ashamed to tell

her son that she had been raped. "This day is for her," said Jolie. The actress also expressed concern over the spurt in crimes against women in India including the recent case in Badaun, UP where two girls were found hanging on a tree after allegedly being raped. Standing next to her, Hague underscored: "This will be the greatest concentration of effort, of discussion and decision ever seen in combating sexual violence in conflict."

UNICEF ambassador Priyanka Chopra and Bollywood

actress Shabana Azmi showed their philanthropic side

when they unveiled the short film, 'Girl Uprising', at the

Tampa Amphitheatre in Tampa Bay on the sidelines of

the IIFA awards. “During the course of my visits as

UNICEF ambassador I come across girls who complain

that that they are discriminated against their brothers in

terms of education and even quality of food,” said

Priyanka. In the short film, Priyanka is seen narrating the segment which highlights story

of Rukhsana, the daughter of a daily wage labourer in Kolkata. Shabana Azmi who runs a

social welfare group named Mijwan that works for the uplift of women in UP said, "Only

by educating women can we empower them totally,”. Actors Meryl Streep, Anne

Hathaway and Freida Pinto have also given voice overs for other segments in the film

aided by the UN.

Priyanka and Shabana root for the girl child

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Other Celebrity Engagements >>>

John Abraham launches 'Mission Tezaab’

Bollywood actor John Abraham revealed his softer side when he went

to meet acid attack victims in New Delhi on June 10. The actor

has joined a campaign called 'Mission Tezaab' which will help the

attack victims to rehabilitate. 'Mission Tezaab' is part of a large social

campaign called 'Voice of Change' organized in association with the

popular radio station,

' F e v e r 1 0 4 F M ' .

Speaking at the event,

the actor stressed the

need of stricter laws

and at the same time

asked people not to

get gender biased and

c a l l e d f o r b a s i c

change of mindset.

He also reminded

political leaders of

their responsibility

w h i l e m a k i n g

c o m m e n t s a b o u t

w o m e n ’s s a f e t y

because their words

have influence on

society.

Aamir Khan inaugurates Medha MahilaSeva Kendra in MP

Actor Aamir Khan inaugurated Madhya

Pradesh's first Medha Mahila Seva Kendra

on June 16 to provide medical, legal and

psychological assistance to harrassed

women. Incidentally, the actor had raised the

need for such centres in his show 'Satyamev

Jayate'. "Swift conviction can change and

control the growing atrocities against

women," Aamir said in Bhopal while

addressing a function to launch ' Gaurvi

Campaign', the country's first One Stop

Crisis Centre ( OSCC), for preventing

atrocities against women. "The morale of

girl child should be boosted since childhood

so that they can face every situation with

courage," he said.

Vivek Oberoi launches 'SHE' campaignBollywood actor Vivek Oberoi in May launched the “Support

Her Education (SHE)”, a one-year campaign promoted by

The Body Shop in association with Food for Life Vrindavan

(FFLV), which aims at educating 100 girls in need. The actor

is endorsing this philanthropic campaign. 'SHE' is an

endeavour to highlight girls’ education as one of the crucial

and sensitive issues of today. “Educating girls and young

women is not only one of the biggest moral challenges of our

country, it is also a necessary investment for a peaceful and

poverty-free world. I feel privileged to be associated with this

campaign and I’m thrilled to partner with an ethical and

socially conscious brand such as The Body Shop,” the actor

stated during the launch of the campaign.


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