COMMUNICATIONAND

ENTREPRENEURSHIP

CA115THE ENTREPRENEUR

RECAP Nature of Entrepreneurship Basic Concepts of Entrepreneurship The Government's Role in Entrepreneurship

Entrepreneurship as an idea, a possibility, and an activity that an individual can pursue.

The government plays both a direct and indirect role for entrepreneurship to succeed.

THE ENTREPRENEURTHE ENTREPRENEUR WHO IS AN ENTREPRENEUR?

THE ENTREPRENEURTHE ENTREPRENEUR WHO ARE ENTREPRENEURS? (Kao, 1995)They are people who undertake risks in the

business world.They have a high need for achievement.They have a high need for autonomy.They undertake a wealth-creating and

value-adding process, though incubating ideas, assembling resources, and making things happen.

THE ENTREPRENEURTHE ENTREPRENEUR CHARACTERISTICS (Fajardo, 1994)1. Reasonable risk-takers

- enjoy challenges, careful and calculating2. Self-confident

- strong faith in their abilities3. Hardworking4. Innovative

THE ENTREPRENEURTHE ENTREPRENEUR CHARACTERISTICS (Fajardo, 1994)5. Leadership skills

- selfless dedication - enthusiasm- purpose and vision - integrity- courage - tact- conviction - hardwork

6. Positive thinkers7. Decision makers

THE ENTREPRENEURTHE ENTREPRENEUR HOWARD SCHULTZ- President and chief executive officer of

Starbucks Coffee Company (US).- Started as a marketing executive.- Adopted the coffee house concept from Italy.- Leading with heart and conscience: “We are

in the people business serving coffee”- Implemented necessary changes to cope with

the times and a dwindling US economy.

THE ENTREPRENEURTHE ENTREPRENEUR ENTREPRENEURIAL SKILLS (Kao, 1995)1. Communication Skills- communicate effectively- be a good listener- be caring, interested, and responsive- smile- don't allow any obstacles in between

communication

THE ENTREPRENEURTHE ENTREPRENEUR ENTREPRENEURIAL SKILLS (Kao, 1995)2. Interpersonal Skills- learn how to give as well as how to

receive- be approachable- build bridges

THE ENTREPRENEURTHE ENTREPRENEUR ENTREPRENEURIAL SKILLS (Kao, 1995)3. Negotiation Skills- should be supported by sincerity, and

good faith- end result will be fruitful to both parties

THE ENTREPRENEURTHE ENTREPRENEUR ENTREPRENEURIAL SKILLS (Kao, 1995)4. Analytical Skills - ability to assemble available information

and make immediate use of it.a. Define the problemb. Search for informationc. Analyze informationd. Select alternativese. Evaluate alternativesf. Make a decision

THE ENTREPRENEURTHE ENTREPRENEUR ENTREPRENEURIAL SKILLS (Kao, 1995)5. Planning Skills- learn to like planning and developing a

planning habit- put it in writing or store it in a computer- formal plan versus informal plan or no

plan at all- a good plan always has the users of the

plan in mind

THE ENTREPRENEURTHE ENTREPRENEUR CONCEPT OF THE FILIPINO

ENTREPRENEUR (DBP, 1994)1. Self-reliant2. Risk-taker3. Industrious4. Humble5. Helpful6. Creative7. Happy

THE ENTREPRENEURTHE ENTREPRENEUR ARMANDO “BUTZ” BARTOLOME- GMB Franchise Developers, Inc.- Operations Supervisor for Shakey's

Philippines- Hired by Burger Machine to take charge

of franchising- Consultant for doing responsible business

through franchising- The “business exists for people and not

people for business”

THE ENTREPRENEURTHE ENTREPRENEUR SUCCESSFUL ENTREPRENEURS (Fajardo,

1994)1. Ability to conceptualize and plan - view all aspects of the business2. Ability to manage others - getting things done by others3. Ability to manage time and to learn - training and specialized courses4. Ability to adopt to change

THE ENTREPRENEURTHE ENTREPRENEUR

“I still remember what it was like when we started building the company. Every day we were fighting for survival, doing whatever we had to do. We rolled up our sleeves and left our egos at the door. Every small gesture mattered, and so much of what (we) achieved was because of partners and the culture they fostered.”

- Howard Schultz, 2011