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Social Fundraising

T3 CONNECT Sports MarketingTrevor TurnbullPh: 604.715.2550

[email protected]

T3 CONNECT Sports MarketingSocial Fundraising

T3 CONNECT Sports Marketing 1 CONFIDENTIAL

mailto:[email protected]


April 28, 2011

Richard LoatFounder & CEOFive Hole For [email protected]

Dear Richard,

Thank you for the opportunity to prepare this social fundraising proposal for Five Hole For Food.

T3 CONNECT Sports Marketing helps clients monetize their online brand. Our solutions combine traditional and social media strategies to enhance sales, marketing and fundraising efforts. We integrate sponsors, activate fans and generate new revenue opportunities.

Attached is an overview of Sports Fundrazr and the services that T3 CONNECT Sports Marketing will provide to ensure your social fundraising success. Our goal is to help your group raise funds in every city along your trip by incorporating local online influencers, integrating sponsors and activating fans.

Please let me know if you have any questions regarding the proposal. We look forward to building a mutually beneficial partnership with Five Hole For Food.

Sincerely,

Trevor TurnbullT3 CONNECT Sports [email protected]







The Power Of Social FundraisingIf you’ve ever had to raise funds as an organizer or volunteer you know how painful and time consuming that can be. Sports FundRazr provides fast and effective pain relief from fee collection and fundraising headaches. Sports FundRazr is the social way to raise money and is built in partnership with Paypal, which is the trusted by millions of people.

Professional athletes provide exposure and connection with their existing fan base and are able to introduce ideas to potential new fans. These fans receive a message from a professional athlete that matters to them. Sponsors have the opportunity to expose their brand to thousands of potential clients by implementing a donation matching strategy. In many cases, this is money they were already willing to donate to a worthy cause.

The Sports Fundrazr application is easily shared on a Facebook Profile, Facebook Fan Page and Website. Those wanting to donate to a cause, however, are not require to have a Facebook Account. They can make their donation using Paypal. Donations can be made via credit card, debit card or with a Paypal account.



Sports Fundrazr OverviewPeople are more likely to give to a fundraising initiative when they know they will be making an impact close to home. Sports Fundrazr was developed to help amateur sports teams, amateur athletes and non-profit organizations tap into the influence that professional athletes and professional sports teams have. Sponsors can also make matching donations.



Sports Fundrazr Features

• “Adopt-A-Campaign” Features• Targeted Social Promotion• Professional Athlete & Sports Team Endorsement• Unique Sponsorship Opportunities (Matched Donations)• Automated Custom Messaging (Thank Your Supporters)• Brand Exposure & Fan Building

Sports Fundrazr Benefits

• Eliminate the frustration and time commitment required for coordinating traditional fundraising efforts and collecting donations

• Tap into the social networks of your supporters to raise awareness for your fundraising initiative

• Target your campaigns to people who are passionate about your cause• Leverage the influence and reach of professional athletes, sports teams and sponsors• Show your supporters where their donations are going by providing social proof• Raise more money in less time with less effort

Sports Fundrazr ServicesTo ensure the success of Sports Fundrazr initiatives, T3 CONNECT Sports Marketing provides branding, strategy, training, activation and sponsorship integration services. Our goal is to help our clients execute a profitable fundraising initiative. It is one thing to implement a tool that makes it easy for people to donate to their favorite causes. Without all the pieces in place to drive traffic and effectively manage a fundraising initiative, success will be dramatically reduced. T3 CONNECT Sports Marketing will help take your fundraising efforts to the next level!

• Sports Fundrazr Campaign Setup• Online Social Branding• Strategic Consulting• Social Media Training• Activation Services



Athlete EndorsementT3 CONNECT Sports Marketing has partnered with a number of professional athletes that can generate awareness and drive donations for your cause. Our athletes participate in sports at the highest level and their influence can provide the added boost you require to take your social fundraising efforts to the next level!

In order to find the right athletes to partner with, we will consult with key personnel from your organization regarding the specifics of your brand. It is important to determine: who supports your cause, the habits of those supporters, the marketing tactics that have worked in past campaigns, the personality traits they are looking for in a spokesperson, the specific time of the year when marketing will be active, the success metrics for the program and more.

We need to gather this information in order to fully grasp the strategy and “what success looks like”. Once we have determined your needs, we will recommend the appropriate athlete(s) to endorse your social fundraising campaign.

Sponsorship IntegrationT3 CONNECT Sports Marketing works with your organization to secure the right sponsors for your Sports Fundrazr initiative. We work with our clients to understand: the specifics of your brand, who supports your cause, habits of those supporters, sponsors you have worked with in past campaigns and characteristics you are looking for in a sponsor.

We secure new sponsors or work with your existing sponsors to integrate donation matching programs. These campaigns drive brand exposure, generate leads and position your sponsors as valuable contributors to your cause.

Sports Fundrazr PricingThe following fees will apply to your Sports Fundrazr campaign:

• PayPal & Fundrazr Fees: 4.9% + $0.30/transaction• T3 CONNECT Fees: 10%• TOTAL FEES: 14.9% + $0.30/transactioin

There is no up front cost to Five Hole For Food. Fees are collected upon donation.



Sports Fundrazr - Personalized Campaign SetupSports Fundrazr campaigns allow you to leverage the support and influence of others to help you spread the word and raise money for your initiative.

When we setup your Sports Fundrazr campaign, it is easily replicated. Anyone can launch his or her own Sports Fundrazr in support of your initiative. In other words, many people promote on your behalf, with all the donated money going into your Paypal account.



Targeted FundraisingThe Sports Fundrazr application is shared by your group to a targeted group of individuals that already “LIKE” you. There are many sharing features included in the application that make it easy for supporters to help spread the word.

We will tap into an audience that already supports your cause and we will leverage their social network to help promote your Sports Fundrazr initiative. By doing so, we will also increase your fan base on your Facebook Fan Page.



Athlete/Celebrity EndorsementProfessional athletes have a tremendous amount of influence over their fan base. The Sports Fundrazr application allows professional athletes to provide an endorsement of your fundraising initiative, thereby increasing the appeal and personalization of the message being received.

This endorsement is facilitated via custom messaging, videos, photos and sharing on the professional athletes branded social accounts. By associating your brand to a popular athletes’ brand, both parties will realize a positive return from the cross promotion.



Social PromotionAn amazing feature of Sports Fundrazr is the sharing capabilities that make your campaign go “viral”. Every time someone “shares” your campaign on Facebook, their friends see it on their wall, on your Fan Page wall and in their news feed.



Personalized MessagingWhen a donation is made, the donor will receive a customized message from the professional athlete thanking them for their donation. If the person donating is a Facebook member, the message will show up on their News Feed. If they are not a Facebook member, they can choose to have the message emailed to them.

This personal message from an influential professional athlete leaves a lasting impression on people. This encourages sharing and helps create a buzz that will benefit the Sports Fundrazr initiative.



Athlete & Sponsor PromotionBy associating their brands to a Sports Fundrazr initiative, athletes and sponsors receive additional value in the form of promotion for their own brands and initiatives. These promotional opportunities result in an increased fan base, a more engaged audience and a chance to further build a relationship with new fans that were previously inaccessible through traditional, interruption marketing.



Social Proof People want to know exactly where their donations are going. By implementing a social media strategy that is focused on engaging in two way conversations with your target audience, you can show supporters exactly what their donation is used for and leverage the ensuing word-of-mouth.

T3 CONNECT Sports Marketing provides branding, strategy, training and management services to ensure success in executing a profitable fundraising initiative.



New Features - Coming Soon!

Matched DonationsSponsors can also participate in the action through donation matching programs. There are many corporate sponsors that donate significant amount of money to non-profit organizations.

By associating themselves with a Sports Fundrazr campaign, sponsors receive additional exposure to an engaged audience of potential clients. The opportunity even exists to sell their products to your audience.



Micro-SponsorshipThe concept of Micro-Sponsorship refers to sponsors of sports teams, athletes and non-profit sports organizations that are not large corporations. There are also many individual sponsors that donate $500 - $1000 to local initiatives that position their brand positively within their community.

• Realtors• Entrepreneurs• Business Professionals• Small Businesses

Sports Fundrazr allows for Micro-Sponsorship opportunities where a $500 - $1000 donation can be leveraged in a donation matching program where every dollar (up to a certain amount) is matched by the individual sponsors.

Donors love to know that their donations are helping to positively impact the initiatives they support. Micro-Sponsorship multiplies the impact of individual donations thereby positively impacting the effectiveness of a Sports Fundrazr campaign.



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