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KEYNOTE SPEAKERS

Terrell McSweenyCommissioner, FTC

Terrell McSweeny was sworn in as a Commissioner

of the Federal Trade Commission on April 28, 2014,

to a term that expires in September 2017. Prior to

joining the Commission, McSweeny served as Chief

Counsel for Competition Policy and Intergovernmental

Relations for the U.S. Department of Justice Antitrust Division. She joined

the Antitrust Division after serving as Deputy Assistant to the President

and Domestic Policy Advisor to the Vice President from January 2009 until

February 2012, advising President Obama and Vice President Biden on policy

in a variety of areas, including health care, innovation, intellectual property,

energy, education, women’s rights, criminal justice, and domestic violence.

McSweeny’s government service also includes her work as Senator Joe

Biden’s Deputy Chief of Staff and Policy Director in the U.S. Senate, where

she managed domestic and economic policy development and legislative

initiatives, and as Counsel on the Senate Judiciary Committee, where she

worked on issues such as criminal justice, innovation, women’s rights,

domestic violence, judicial nominations, and immigration and civil rights.

She also worked as an attorney at O’Melveny & Myers LLP. McSweeny is a

graduate of Harvard University and Georgetown University Law School.

@NAI #NAISummit2

Ross GoodwinRoss Goodwin is an artist, creative technologist,

hacker, gonzo data scientist, and former White House

ghostwriter. He employs machine learning, natural

language processing, and other computational tools to

realize new forms and interfaces for written language.

His projects — from word.camera, a camera

that expressively narrates photographs in real time using artificial neural

networks, to Sunspring (with Oscar Sharp, starring Thomas Middleditch),

the world’s first film created from an AI-written screenplay — have earned

international acclaim.

Goodwin’s work has been featured in the New York Times, the Chicago

Tribune, NPR, CBS News, the Financial Times, the Irish Times, El Pais, CBC

Radio Canada, RTE Radio Ireland, ABC Radio Australia, Deutschlandradio,

the Guardian, the Globe and Mail, Ars Technica, VICE Motherboard, Gizmoto,

Engadget, TechCrunch, CNET, Forbes, Slate, FiveThirtyEight, Fast Company,

the Huffington Post, Mashable, Fusion, Quartz, PetaPixel, and other

publications. He has exhibited or spoken at Science Gallery Dublin, the

International Documentary Film Festival (IDFA) DocLab in Amsterdam, the

TriBeCa Film Festival Interactive Showcase in New York, the International

Center of Photography (ICP) in New York, the Phi Centre in Montreal, Gray

Area in San Francisco, the MIT Media Lab, Maker Faire, GitHub Universe, the

NIPS machine learning conference, Molasses Books in Bushwick, and other

venues.

Goodwin earned his undergraduate degree in Economics from MIT in

2009, and his graduate degree from NYU ITP in May 2016.

KEYNOTE SPEAKERS (continued)

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PANELISTS

Alan ChapellPresident, Chapell & AssociatesAlan Chapell is the president of Chapell and Associates, a consulting firm that

helps marketers build customer trust through responsible privacy practices.

Chapell began his career at a boutique direct marketing agency in Stamford,

Connecticut in the early 1990’s. After several years at the agency, and after a long sabbatical

in Mumbai, Chapell moved to New York City to work at Jupiter Research, an Internet research

firm focusing on the consumer Internet economy. During his 4-1/2 years at Jupiter, Chapell

also attended Fordham University School of Law. His firm has helped over 100 media and

technology companies craft their privacy and data strategies. He was appointed as privacy

ombudsman by the U.S. Trustees Office in some of the largest bankruptcy cases in our nation’s

history; including General Motors and Chrysler. In addition to his work on the Board of the

Network Advertising Initiative, Chapell is Co-Chairman of the Mobile Marketing Association’s

Privacy Committee, a member of the Digital Advertising Alliance Advisory Board, a member

of the World Wide Web Consortium, International Association of Privacy Professionals, and a

prolific writer and sought-after speaker on interactive marketing topics. Chapell is a member

of the New York bar and is CIPP-US certified by the IAPP.

Andy DaleVP, Legal and Data Protection Officer, DataXu Andy Dale is VP of Legal and Data Protection Officer at DataXu, Inc. a tech-

nology company in the digital advertising space. Dale was the first lawyer

hired by DataXu and manages all legal affairs for the company. In addition to

general corporate issues, he focuses heavily on global data privacy, compliance with industry

rules, and guidelines for interest-based advertising. Prior to his role with DataXu, Dale was a

member of the legal team at TD Ameritrade, where he advised business units with respect to

technology, commercial contracts, advertising/marketing, data privacy and intellectual prop-

erty. Dale received his B.A. from Colgate University, his J.D. from University of Baltimore, and is

CIPP-US certified by the IAPP. Dale is licensed to practice in Maryland and Massachusetts.

@NAI #NAISummit4

Ken DreifachMember, ZwillGenKen Dreifach has more than twenty years of experience in high-profile regula-

tory, in-house, and private practice roles, addressing Internet law and privacy

issues. His range of experience helps him provide clients with unique, creative

perspectives in evaluating and mitigating legal and ecosystem risks, and has made him one of

the nation’s leading authorities on law relating to emerging technologies and online privacy.

From 2000 to 2006, Dreifach was Chief of the Internet Bureau of the New York Attorney

General’s office. Under his leadership, that Bureau brought ground-breaking enforcement ac-

tions protecting Internet users from fraudulent and illegal practices. These included high-pro-

file matters against spyware distributors, spammers, crammers, online gambling operators,

and websites that might endanger children and minors.

Dreifach has significant in-house experience working with emerging technology

companies. Most recently, Dreifach served as General Counsel and Chief Privacy Officer of

LiveRamp (formerly Rapleaf), a leading consumer data company in the Bay Area that is a

hub for online and offline data usage – including through its acquisition by data services

company Acxiom, Inc. From 2007 to 2010, Dreifach was Deputy General Counsel of Linden

Lab, operators of the Second Life virtual world and virtual currency platforms. In the gaming

space, he has served as a Board Member of a publicly traded casino enterprise, helping it steer

through regulatory matters.

Reed FreemanPartner and Co-Chair of Cybersecurity, Privacy and Communications Practice Group, WilmerHaleD. Reed Freeman is a partner at Wilmer Cutler Pickering Hale and Door LLP.

He serves as co-chair of the firm’s Cybersecurity, Privacy and Communications

Practice. Mr. Freeman has extensive experience defending clients in FTC and state consumer

protection investigations and data breach responses. He also counsels clients on compliance

with FTC and state trade regulation issues and advertising and privacy laws and self-regulato-

ry codes, including those on interest-based advertising online, on mobile devices, and across

mobile devices. Mr. Freeman joined the firm following 16 years in private practice, where he

handled a wide range of privacy, data security and advertising matters, counseled companies

on FTC compliance, and served as lead counsel in numerous FTC and state consumer protec-

tion investigations and negotiations. Before joining private practice, Mr. Freeman worked in

the FTC’s Bureau of Consumer Protection as a staff attorney. He received his JD in 1993 from

the University of Virginia School of Law.

SPEAKERS (continued)

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Leigh FreundPresident & CEO, NAILeigh Freund is the President and CEO for the Network Advertising Initiative,

which is a leading trade association and self-regulatory organization for

digital advertising technology companies. Freund is responsible for repre-

senting NAI member companies before Congress, the FTC, the FCC, and other regulatory and

legislative bodies, as well as for enforcement of the NAI Code of Conduct. Freund is a graduate

of the Georgetown University Law Center and Kalamazoo College, and is a member of the

Virginia and Washington DC bars.

Oliver GrayDirector-General, European Interactive Digital Advertising AllianceOliver Gray is the CEO of GRAYWISE, a European consultancy focused on

advertising, and the Director General of the European Digital Advertising

Alliance (EDAA). He has a strong professional background in effective adver-

tising self-regulation for modern, evolving, and increasingly innovative digital technologies.

Gray also co-chairs the Code Revision Taskforce for the International Chamber of Commerce.

Gray holds graduate and undergraduate degrees from Bath University and is CIPP-E certified

by the IAPP.

Ghita Harris-NewtonChief Privacy Officer & Deputy General Counsel, QuantcastGhita Harris-Newton is the Chief Privacy Officer and Deputy General Counsel

for Quantcast, where she is responsible for consumer privacy, data collection

and use issues, as well as public policy issues for Quantcast, both in the US

and globally. Harris-Newton is a graduate of the Georgetown University Law Center, and

James Madison University, is a member of the California, Virginia, and Washington, DC bars,

and holds both a CIPP-US and a CIPP-E certification from the IAPP.

Mike HintzePartner, Hintze LawMike Hintze is a partner at Hintze Law PLLC, and a recognized leader in pri-

vacy and data protection law, strategy, and policy. He teaches privacy law at

the University of Washington School of Law, and is an advisor to the American

Law Institute’s project on Information Privacy Practices. Hintze is a graduate of Columbia

University and the University of Washington, is a member of the Washington, New York, and

Washington DC bars, and holds CIPP-US, CIPP-E, CIPP-G, CIPP-C, and CIPP-T certifications

from IAPP.

SPEAKERS (continued)

@NAI #NAISummit6

Gary KibelPartner, Davis & GilbertGary Kibel is a partner in the Digital Media, Technology & Privacy; Intellectual

Property and Advertising, Marketing & Promotions Practice Groups of Davis

& Gilbert. Kibel regularly counsels clients with respect to new media/ad-

vertising law, privacy and data security, and information technology matters. Kibel advises

interactive companies, advertising agencies, media providers, and other commercial entities

regarding transactions for interactive advertising, behavioral advertising, social media, pro-

grammatic media buying, mobile marketing, affiliate marketing, data collection, usage, and

other emerging products and services. He also serves as General Counsel to the Performance

Marketing Association. Kibel is CIPP-US certified by the IAPP and advises clients in many

industries regarding privacy and data security issues, including, internal information security

policies, contractual obligations and requirements, security breaches and incident responses,

audits, cross-border data transfers, and other matters in connection with an organization’s

collection, storage, and use of data in all aspects of its business. Kibel counsels both providers

of information technology services and customers for such products on complex technology

and intellectual property issues such as software and content licensing, enterprise technology

implementations, consulting services, independent contractor relationships, outsourcing,

and development projects. Prior to becoming an attorney, Kibel was an information systems

analyst in the Investment Banking Division of Merrill Lynch & Co.

Stephanie KingGeneral Counsel, AdRollStephanie King is the General Counsel of AdRoll, where she handles all legal

affairs for the company. She is focused on finding pragmatic business solu-

tions for complex and ever-changing legal issues. King is a graduate of both

the Columbia Law and Business Schools, as well as Dartmouth University, and holds a CIPP-US

certification from the IAPP. She is a member of the California bar.

Alice Lincoln Vice President, Data Policy & Governance, MediaMathAlice Lincoln is the Vice President of Data Policy & Governance for MediaMath,

where she is responsible for defining strategic policies around data, privacy,

and security, both in the US and globally. A former chemist, Lincoln is a

graduate of UNC Chapel Hill and Stanford University, and holds a CIPP-US certification

from IAPP.

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Matthias MattheisenSenior Manager, Privacy & Public Policy, IAB EuropeMatthias Mattheisen is the Senior Manager for Privacy and Public Policy at

the IAB Europe in Brussels. He is responsible for European data protection and

consumer privacy issues for IABE, and has vast experience with regulatory and

legislative privacy matters in Europe and globally. Mattheisen is CIPP-E certified by the IAPP,

and holds undergraduate and legal degrees from Maastricht University in the Netherlands.

Sheila MillarPartner, Keller and Heckman LLPSheila A. Millar is a partner at Keller and Heckman LLP, where she represents

businesses and trade associations on a variety of public policy and regulatory

issues, including privacy, data security, cybersecurity and advertising matters,

as well as product safety issues. She has been involved in a variety of audit and compliance

projects, including, among other issues, privacy and data security audits, and is experienced

in providing crisis management legal support to a variety of national and international

companies and associations. Sheila is a frequent speaker on regulatory and public policy

matters, and has authored many articles. She is one of the vice chairs of the International

Chamber of Commerce (ICC) Marketing and Advertising Commission, and chair of its Working

Group on Sustainability, where she spearheaded the development of the ICC Framework

Guides on Environmental Marketing Claims. Sheila is AV® Preeminent™ Rated by Martindale-

Hubbell and for the sixth consecutive year was selected by her peers for inclusion in The Best

Lawyers in America® 2016 for her work in practicing Advertising Law. She has also received

the distinguished honor of Advertising Law “Lawyer of the Year”; 2014, 2015 and 2016 in

Washington, DC by Best Lawyers.

Ashwin NavinCEO, SambaTVAshwin Navin is CEO and co-founder of Samba TV, a data and analytics service

that measures television and video viewership across screens. The company

has been compared to more traditional TV measurement firms like Nielsen,

which rely on the people meter to gather viewership data. Prior to Samba TV, Navin was the

president and co-founder of BitTorrent, Inc. He and the inventor started BitTorrent Inc. in 2004

after a stint at Yahoo! within its Corporate Development group which handled strategy and

acquisitions. Before Yahoo!, Navin worked at Goldman Sachs as a research analyst. Navin is a

1999 graduate of Claremont McKenna College with a dual B.A. in Government and Economics.

Navin is currently binge watching Westworld on HBO and Grand Tour on Amazon, but his all-

time favorite TV show is the Planet Earth series from the BBC.

SPEAKERS (continued)

@NAI #NAISummit8

Emmett O’KeefeSenior Vice President, Advocacy, DMAEmmett O’Keefe is the Senior Vice President of Advocacy for the Data and

Marketing Association, which represents data and marketing companies in

Washington, DC. O’Keefe is responsible for policy matters at both the state

and federal levels, and is an expert in data driven marketing. O’Keefe holds an undergraduate

degree from Marquette University and a law degree from Howard University and is a member

of the Maryland bar.

Colin O’MalleyFounder, Principal, Lucid Privacy Group Colin O’Malley is a veteran privacy technologist and entrepreneur, cur-

rently serving as Founder and Principal of The Lucid Privacy Group, as well

as Founder and CEO of PLOW, a content curation platform. O’Malley was

a Co-Founder and Chief Strategy Officer of Ghostery, where he lead product strategy and

global policy throughout its formative years. He was previously VP of Strategic Partnerships &

Programs at TRUSTe, and part of the executive team that lead the transition of the then trade

association into a commercial enterprise with its first round of funding from Accel Partners.

Shelly PaioffVP, Legal Affairs, US, TaboolaShelly Paioff is Deputy General Counsel and Head of Legal, US, at

Taboola — a leading content discovery platform serving over 200 billion

recommendations to over 550 million unique visitors monthly on some of the

Web’s most innovative publisher sites including USA TODAY, Business Insider, Chicago Tribune,

and The Weather Channel. Publishers, marketers, and agencies leverage Taboola to retain

users on their sites, monetize their traffic, and distribute their content to drive audiences.

Ms. Paioff advises Taboola management on a wide range of US content distribution,

intellectual property, advertising compliance, and general commercial law issues. She has

been published in the New York Law Journal, by the New York State Bar Association, and in

other publications. And she has served as an adjunct professor at the Parsons, New School of

Design where she taught intellectual property law.

Mark PartinManaging Counsel, Privacy and Security Legal, OracleMark Partin is managing counsel in Oracle’s privacy and security legal group.

Partin serves as a senior adviser to business and executive management, and

provides legal counsel on a broad range of technology and privacy matters.

His role supports all of Oracle’s global functions and broad product and service portfolio.

Before focusing on privacy matters, Partin helped build Oracle’s cloud legal group. Prior to

SPEAKERS (continued)

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joining Oracle, Partin was a litigation associate at Vedder Price P.C. in Chicago. He earned his

J.D. from DePaul University, cum laude, and his BS from Indiana University, where he studied

Business and Computer Information Systems. Partin is CIPP-US certified by the IAPP.

Noga RosenthalChief Privacy Officer, EpsilonNoga Rosenthal is the Chief Privacy Officer of Epsilon/Conversant, and

oversees all privacy-related activities for Epsilon and its Conversant business,

including those related to online and offline data, compliance, consumer

awareness, transparency, and choice, and helps guide the company’s global public policy

efforts. She is a graduate of Rutgers University and Fordham Law School, is a member of the

New York and New Jersey bars, and is CIPP-US certified by the IAPP.

Estelle WerthVP, Global Privacy Officer, CriteoEstelle Werth is Global Privacy Officer at Criteo, a global leader in digital

performance display advertising. Estelle manages risks and business impacts

of privacy laws and regulation ensuring privacy protection of users. Estelle

implements and oversees privacy practices and policies at Criteo in an effort to sustainably

empower users and build user trust on a framework that promotes transparency and user

choice.

Prior to joining Criteo, Estelle was an IT attorney at law at Ernst & Young law firm focusing

on information technology, online services and data protection.

Gina WoodworthVice President of Public Policy and Government Affairs, The Internet AssociationGina Woodworth is the Vice President for Public Policy and Government

Affairs for the Internet Association, which is the unified voice of the Internet

economy, representing the interests of America’s leading Internet companies and their global

community of users. The Internet Association is dedicated to advancing public policy solutions

to strengthen and protect Internet freedom, foster innovation and economic development,

and empower users. Woodworth is an expert in professional government relations, lobby-

ing, and legislative affairs in technology policy. Woodworth holds a B.A. in Political Science

from Dickinson

SPEAKERS (continued)