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Teresa Hamilton HallRoanoke County Public Information Director
November 14, 2011
Resources to consider
◦ Traditional media and social media
Traditional media
◦ Newspaper, television, radio
Newsrooms today have fewer reporters
Result of increased competition particularly from the
web
Media need content
Phone print and broadcast reporters with tips and information
◦ Helps build relationships
◦ Builds awareness of upcoming events or agenda items
◦ Look for national and local news pegs to build upon
Prepare your own press releases
Don’t have to be complicated, include photos if possible
Research email addresses or get them from your Clerk
If releases aren’t included in print or on air, often posted online
Submit op-ed pieces
What is the purpose of your Social Media
pages?
Do you want to communicate with the
public or friends and family?
◦ The purpose makes a difference in how your
social media pages are viewed
Why intent is relevant
◦ Records management
Pages used as a means to communicate with
constituents are like correspondence - thus, can be
considered public records
Should be retained accordingly (as a word doc or pdf)
Chairman – permanent records
Others – three years
Public pages
◦ Profile picture in an official Board capacity
◦ Mention your role as a supervisor
◦ States anywhere that its an official page
◦ Depth of discussion on government issues
Public pages
◦ Refrain from deleting comments
◦ Schedule time to archive your material
◦ Turn off message feature
Teresa Hamilton HallRoanoke County Public Information Director
(Phone) 540-772-2010
Library of Virginia Anita VannucciRecords Analyst
(Phone) 804-692-3650
VA Freedom of Information Advisory Council Maria J.K. Everett, Esq.Executive Director
(Phone) 804-225-3056