Tendencia de Lectoría Octubre11-Marzo12 y Tráfico web Mar11-Mar12 (2)

7/29/2019 Tendencia de Lectora Octubre11-Marzo12 y Trfico web Mar11-Mar12 (2)

1/25


2/25

Ranking General de Diarios

8%

0%

-18%8%

-16%

-13%

-14%-3%

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

Abr09-Mar10 Mar11-Ago11 Oct11-Mar12

OJO AJ CORREO EL BOCN

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000Mar11-Ago11 Oct11-Mar12

OJO se mantiene estable en el 2do lugar de lectora.

TROME se mantiene lder con un crecimiento de 3%.

AJA creci 8%.

PERU.21 registro una cada de 8%.

Mar11-Ago11 Oct11-Mar12

vs vs

Abr09-Mar10 Mar11-Ago11 Oct11-Mar12 Abr09-Mar10 Mar11-Ago11

LECTORA EN EL MERCADO 3,442,122 3,543,482 3,603,869 3% 2%TROME 1,686,055 1,927,590 2,027,054 14% 5%

OJO 580,393 629,463 629,767 8% 0%

EL COMERCIO 528,967 373,660 364,495 -29% -2%

PER 21 276,565 278,766 257,281 1% -8%

DEPOR - 270,466 256,276 - -5%

AJ 207,227 170,934 184,247 -18% 8%

CORREO 243,224 204,700 177,231 -16% -13%

EL POPULAR 200,594 178,193 165,006 -11% -7%

EL BOCN 155,832 133,448 129,226 -14% -3%

LBERO 150,198 83,566 112,497 -44% 35%

LA REPBLICA 89,555 96,774 96,949 8% 0%

GESTIN 45,300 53,109 43,676 17% -18%

DIARIO 16 - 24,397 19,600 - -20%

GRUPO OTROS DIARIOS 220,907 242,349 348,744 10% 44%

Variacin %

Peridos

Diarios


3/25

144,804

98,627

33,134

132,904

96,987

50,549

113,381

94,610

49,290

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

A/B C D/E


-15%1%

-6%

5%

54%

38%

-13%

-17% -1%

-5%

-3%

8%

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

HOM MUJ HOM MUJ HOM MUJ

A/B C D/E


-12% -8%

33%

-18%

-8% 5%

-2%10%

-5%

-22%

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000


12 a 17 18 a 25 26 a 37 38 a 49 50 a 74

HOM MUJ HOM MUJ HOM MUJ TOTAL HOM MUJ HOM MUJ HOM MUJ TOTAL 12 a 17 18 a 25 26 a 37 38 a 49 50 a 74

Abr09-Mar10 80,863 63,941 144,804 56,734 41,893 98,627 20,495 12,639 33,134 276,565 23,661 47,487 66,212 58,657 80,549

Mar11-Ago11 68,399 64,505 132,904 53,081 43,905 96,987 31,491 17,385 48,876 2 78 ,7 66 - 15 % 1 % -8% -6 % 5% -2% 5 4% 3 8% 48% 1% 20,745 62,966 60,791 57,569 76,695

Oct11-Mar12 59,813 53,568 113,381 52,765 41,845 94,610 30,552 18,738 49,290 257,281 -13% -17% -15% -1% -5% -2% -3% 8% 1% -8% 19,093 51,540 63,614 63,443 59,590

Participacin 23% 21% 44% 21% 16% 37% 12% 7% 19% 100%

Part. x sexo Hombre 56% Mujer 44% Montos expresados en miles de lectores.

D/E

Grupo de EdadesA/B

D/E

Variacin %vs Perido Anterior

A/B

C

C

D/E

PERIODOS

A/B C D/E

A/B C

La lectora de PERU.21 registra una cada de 8%.

La mayor participacin de lectores se encuentra enel NSE A/B (44%) y C (37%).

56% de la lectora de PER.21 corresponde ahombres y el 44% a mujeres.


4/25

99,055

91,609

52,559

84,108

69,425

51,166

65,54967,423

44,259

0

20,000

40,000

60,000

80,000

100,000

120,000

A/B C D/E


-29%

3%

-26%

-21% 7%

-15%

-14%

-30%

-10%

6%-14%

-12%

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000


A/B C D/E


-20%-36%

-8%-11%

-21%

-11%-13%

1%

-16%

-20%

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000


12 a 17 18 a 25 26 a 37 38 a 49 50 a 74


Abr09-Mar10 55,950 43,105 99,055 53,589 38,020 91,609 29,993 22,566 52,559 243,223 18,816 34,200 57,466 48,626 84,116

Mar11-Ago11 39,639 44,469 84,108 39,495 29,930 69,425 32,066 19,100 51,166 204,700 -29% 3% -15% -26% -21% -24% 7 % - 15 % -0.03 - 16 % 1 5, 01 9 3 1, 61 4 4 5, 63 5 4 2, 08 8 7 0, 34 3

Oct11-Mar12 34,244 31,305 65,549 35,630 31,793 67,423 27,502 16,758 44,259 177,231 -14% -30% -22% -10% 6% -3% -14% -12% -0.13 -13% 9,540 28,077 40,805 42,355 56,454

Participacin 19% 18% 37% 20% 18% 38% 16% 9% 25%


PERIODOS

A/B C D/E

A/B C D/E

Grupo de Edades

C

D/E

D/E

Variacin % vs Perido Anterior

A/B

CA/B

La lectora de CORREO registra una cada de 13%.

La mayor participacin de lectores se encuentraen el NSE A/B (37%) y C (38%).

55% de la lectora de CORREO corresponde ahombres y el 45% a mujeres.


5/25

124,048

257,764

198,580

128,998

267,850

232,615

144,919

276,843

208,005

0

50,000

100,000

150,000

200,000

250,000

300,000

A/B C D/E


-7%

12%

2%

5%

8%27%

18%

9%

-1%

7%

-16%

-6%

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000


A/B C D/E


8%6%

7% -16%

-2% -1%

14% 0%

13%

7%

0

50,000

100,000

150,000

200,000

250,000


12 a 17 18 a 25 26 a 37 38 a 49 50 a 74

HOM MUJ HOM MUJ HOM MUJ HOM MUJ HOM MUJ HOM MUJ 12 a 17 18 a 25 26 a 37 38 a 49 50 a 74

Abr09-Mar10 53,944 70,104 124,048 119,137 138,627 257,764 101,483 97,097 198,580 580,392 54,235 92,731 133,085 132,473 167,869

Mar11-Ago11 50,183 78,816 128,998 121,709 146,141 267,850 109,420 123,194 232,615 629,463 -7% 12% 4% 2% 5% 4% 8% 27% 17% 8% 58,584 99,262 130,975 151,460 189,182

Oct11-Mar12 59,020 85,899 144,919 120,725 156,117 276,843 91,798 116,208 208,005 629,767 18% 9% 12% -1% 7% 3% -16% -6% -11% 0% 62,237 83,278 130,162 151,690 202,400

Participacin 9% 14% 23% 19% 25% 44% 15% 18% 33% 100%


Grupo de Edades

C

D/E

D/E TOTALA/B

A/B

PERIODOS

CA/BC D/E

A/BC TOTAL


D/E

La lectora de OJO se mantienes estable.

La mayor participacin de lectores se encuentra en elNSE C (44%) y D/E (33%).

La lectora en jvenes de 12 a 17 aos creci 6%.


6/25

283,866

706,604 695,585

349,202

814,288764,100

362,891

877,452

786,712

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

A/B C D/E


18%27%

8% 23% 9%

10%

6%2%

8%8%

3%

3%

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

500,000


A/B C D/E


10%10%

18%7%

4%2%

16%17%

27%

-6%

0

100,000

200,000

300,000

400,000

500,000

600,000


12 a 17 18 a 25 26 a 37 38 a 49 50 a 74


Abr09-Mar10 138,128 145,738 283,866 362,105 344,499 706,604 369,811 325,774 695,585 1,686,055 202,784 340,115 482,613 332,599 327,945

Mar11-Ago11 163,676 185,525 349,202 391,291 422,997 814,288 404,597 359,503 764,100 1,927,590 18% 27% 23% 8% 23% 15% 9 % 10 % 10% 14% 222,229 401,260 500,819 385,325 417,956

Oct11-Mar12 174,066 188,825 362,891 421,543 455,909 877,452 415,444 371,268 786,712 2,027,054 6% 2% 4% 8% 8% 8% 3% 3% 3% 5% 243,390 428,204 511,762 452,042 391,655

Participacin 9% 9% 18% 21% 22% 43% 20% 18% 39% 100%

Part. x sexo Hombre 5 0% Mujer 50% Montos expresados en miles de lectores.

CGrupo de Edades


D/EA/B C D/E

D/E A/BPERIODOSA/B C D/E

A/B C

La lectora de TROME registra un incremento de 5%.

La mayor participacin de lectores se encuentra en elNSE C (43%).

La lectora de TROME en personas de 50 a 74 aosregistro una cada de 6%.


7/25

16,937

83,506

100,150

23,143

76,212 78,838

21,529

76,420

67,056

0

20,000

40,000

60,000

80,000

100,000

120,000

A/B C D/E


2%

72%

5%

-17%

-27%

-17%

-5%

-8%

-12%

10%

-34%

-1%

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000


A/B C D/E


-7%

-14%

8% -10%

-10%

-5%-33%

9%

-6%

-19%

20,000

40,000

60,000


12 a 17 18 a 25 26 a 37 38 a 49 50 a 74

HOM MUJ HOM MUJ HOM MUJ TOTAL HOM MUJ HOM MUJ HOM MUJ TOTAL 12 a 17 18 a 25 26 a 37 3 8 a 49 5 0 a 74

Abr09-Mar10 8,545 8,392 16,937 31,894 51,612 83,506 45,795 54,355 100,150 200,593 32,893 35,522 50,912 48,629 32,638

Mar11-Ago11 8,735 14,408 23,143 33,593 42,619 76,212 33,504 45,334 78,838 1 78 ,1 93 2 % 7 2 % 37% 5% -17% -9% -27% -17% -21% -11% 3 0, 67 0 3 8, 31 6 4 5, 86 9 3 2, 70 6 3 0, 63 2

Oct11-Mar12 8,309 13,220 21,529 29,666 46,755 76,420 22,167 44,889 6 7,0 56 1 65 ,0 06 -5 % -8% -7% -1 2% 1 0% 0 % -34 % -1% -1 5% -7 % 26,509 34,332 43,786 35,719 24,660

Participacin 5% 8% 13% 18% 28% 46% 13% 27% 41% 100%

Pa rt. x se xo Hom bre 3 6 % Mujer 64 % Montos expresados en miles de lectores.

PERIODOS

A/B C D/E

A/B C D/E

Grupo de EdadesA/B

D/E

Variacin % vs Perido Anterior

A/B

C

C

D/E

La lectora de EL POPULAR registra una cada de7%.

Se registra cadas en los NSE A/B y D/E.

36% de la lectora de EL POPULAR corresponde ahombres y el 64% a mujeres.


8/25

35,905

61,24958,677

26,828

53,172 53,448

35,054

53,783

40,389

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

A/B C D/E


-29%

-7%

-14%

-4%

-7%

-18%

40%

-5%

1%

-1%

-27%

-4%

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000


A/B C D/E


-5%-32%

-23%

4%

-29%

14%

3%-24%

4%4%

0

10,000

20,000

30,000

40,000

50,000

60,000


12 a 17 18 a 25 26 a 37 38 a 49 50 a 74


Abr09-Mar10 30,107 5,798 35,905 53,732 7,517 61,249 50,195 8,482 58,677 155,831 15,049 31,955 55,176 28,790 24,862

Ma r1 1- Ag o1 1 2 1, 41 0 5 ,4 18 26,828 45,978 7,195 53,172 46,530 6,918 53,448 133,448 -29% -7% -25% - 14 % - 4% -13% -7% -18% -9% -14% 14,278 24,608 38,953 29,791 25,817

Oct11-Mar12 29,901 5 ,152 35,054 46,657 7 ,126 53,783 33,742 6 ,647 40,389 129,226 40% -5% 31% 1% -1% 1% -27% -4% -24% -3% 9,747 25,521 44,372 22,623 26,964

Participacin 23% 4% 27% 36% 6% 42% 26% 5% 31% 100%


D/E

Grupo de EdadesD/E


A/B

D/EPERIODOS TOTALC

A/B C D/E C

TOTALA/B C A/B

La lectora de EL BOCN registra una cada del 3%.


En este periodo hubo un incremento en el NSE A/B de31% y cada en el NSE D/E (24%).


9/25

29,380

86,70391,144

26,284

69,248

75,403

33,071

70,448

80,727

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000

A/B C D/E


-9%

-11%

-9%

-27%

-9%

-22%

20%

29%-22%

21%

-30%

33%

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000


A/B C D/E


-5%-4%

-19%

-3%

-25%

19%-16%

17%

-14%

-1%

0

10,000

20,000

30,000

40,000

50,000

60,000


12 a 17 18 a 25 26 a 37 38 a 49 50 a 74


Abr09-Mar10 9,514 19,866 29,380 34,444 52,259 86,703 33,821 57,323 91,144 207,227 22,032 36,613 55,809 49,814 42,960

Mar11-Ago11 8,664 17,620 26,284 31,269 37,979 69,248 30,865 44,538 75,403 170,934 -9% -11% -11% -9% -27% -20% -9% -22% -17% -18% 20,831 29,570 41,859 41,637 37,036

Oct11-Mar12 10,406 22,666 33,071 24,454 45,995 70,448 21,597 59,130 80,727 184,247 20% 29% 26% -22% 21% 2% -30% 33% 7% 8% 19,903 28,769 49,971 48,861 36,742

Participacin 6% 12% 18% 13% 25% 38% 12% 32% 44% 100%

Part . x s exo Hombre 3 1% Mujer 69% Montos expresados en miles de lectores.

A/B C TOTAL


A/B

C

C

D/E Grupo de Edades

PERIODOS

A/B

D/E

A/BC D/E

TOTAL D/E

La lectora de AJ creci 8%.

La mayor participacin de lectores se encuentra en elD/E (44%) y NSE C (38%).

69% de la lectora de AJ corresponde a mujeres y el31% a hombres.


10/25

56,395

112,069

102,002

53,022

107,903

95,351

0

20,000

40,000

60,000

80,000

100,000

120,000

A/B C D/E


-1%

-33%

-5%

7%

-9%

8%

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000


A/B C D/E

1%

13%

-31%

-5%

-6%

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,000


12 a 17 18 a 25 26 a 37 38 a 49 50 a 74

HOM MUJ HOM MUJ HOM MUJ TOTAL HOM MUJ HOM MUJ HOM MUJ TOTAL 12 a 17 18 a 25 26 a 37 38 a 49 50 a 74Mar11-Ago11 47,645 8,750 56,395 98,390 13,678 112,069 88,948 13,054 102,002 270,466 63,881 78,695 72,564 31,132 24,193

Oct11-Mar12 47,184 5,838 53,022 93,264 14,639 107,903 81,266 14,084 95,351 256,276 -1% -33% -6% -5% 7% -4% -9% 8% -7% -5% 64,806 88,765 50,358 29,510 22,837

Participacin 18% 2% 21% 36% 6% 42% 32% 5% 37% 100%Par t. x sexo Hombre 87% Mujer 13% Montos expresados en miles de lectores.

D/E

LECTORIA ANUAL A NIVEL LIMA SEGN SEXO Y NIVEL SOCIOECONOMICO


Grupo de EdadesPERIODOS

A/BA/B

CC

D/EC

D/ED/E

A/BA/B

C

La lectora de DEPOR registra una cada de 5%.


El diario registra variaciones negativas en todos los NSE.


11/25

26,806

54,436

68,955

20,326

28,736

34,504

19,723

39,759

53,014

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

A/B C D/E


-34%

58%

-50%

-26%

-47%

-68%

8%

-41%

36%

53%

44%

151%

0

5,000

10,000

15,000

20,000

25,000

30,00035,000

40,000

45,000

50,000


A/B C D/E


-64%

9%

-61%

100%-19%

3%

-29%14%

-34%57%

0

10,000

20,000

30,000

40,000

50,000

60,000


12 a 17 18 a 25 26 a 37 38 a 49 50 a 74


Abr09-Mar10 23,912 2,894 26,806 48,993 5,443 54,436 59,479 9,476 68,955 150,197 27,505 51,121 36,313 21,489 13,770

Ma r1 1- Ag o1 1 1 5, 75 2 4 ,5 74 20,326 24,690 4,046 28,736 31,509 2,995 34,504 83,566 -34% 58% -24% -50% -26% -47% -47% -68% -50% - 44 % 1 0,0 17 1 9,9 65 2 9,2 54 1 5,2 93 9 ,0 37

Oct11-Mar12 17,031 2,693 19,723 33,558 6,201 39,759 45,505 7,509 53,014 112,497 8% -41% -3% 36% 53% 38% 44% 151% 54% 35% 10,953 39,874 30,040 17,446 14,184

Participacin 15% 2% 24% 30% 6% 34% 40% 7% 41% 100%


PERIODOS

A/B C D/E

A/B C D/E


D/E

A/B C D/E

A/B C

Grupo de Edades

La lectora de LBERO registra un crecimiento de 35%.

La mayor participacin de lectores se encuentra en elNSE D/E (41%) y C (34%).

LBERO registra una cada de lectora en el NSE A/B (8%).


12/25

235,157

171,118

221,239

22,404 24,01436,436

0

50,000

100,000

150,000

200,000

250,000


G U A D E C LA SI FI CA DOS (OJ O y C ORR EO) P UNTO LI MA NORTE (OJ O)

Ranking General de Semanarios

SEMANARIOS

Abr09-

Mar10

Mar11-

Ago11

Oct11-

Mar12

Mar11-Ago11 vs

Abr09-Mar10

Oct11-Mar12 vs

Mar11-Ago11

EL TALN (TROME) 785,718 610,577 649,099 -22% 6%

MI HOGAR (EL COMERCIO) 788,337 395,233 329,583 -50% -17%

APTITUS (EL COMERCIO) 420,543 284,391 232,870 -32% -18%

G UA DE CLAS IF ICADOS ( OJ O y CORR EO) 2 35 ,15 7 1 71 ,11 8 2 21 ,23 9 - 27% 2 9%

EL DOMINICAL (EL COMERCIO) 704,934 240,197 206,013 -66% -14%

MI EMPRESA (EL COMERCIO) 467,368 231,033 197,317 -51% -15%

CASA Y MS (EL COMERCIO) 258,731 208,601 130,773 -19% -37%

EL OTORONGO (PER 21) 131,243 119,648 108,580 -9% -9%

SOLO LIMA NORTE (TROME) 158,426 99,820 101,889 -37% 2%

DA 1 (EL COMERCIO) 144,413 83,731 78,187 -42% -7%

ESCAPE (EL COMERCIO) 142,808 115,506 77,868 -19% -33%

VAMOS (EL COMERCIO) 115,315 80,944 72,937 -30% -10%

SOLO LIMA ESTE (TROME) 75,754 33,114 45,474 -56% 37%

DOMINGO (LA REPBLICA) 65,712 55,841 45,286 -15% -19%

INTERNACIONAL (EL COMERCIO) - 46,949 43,538 - -7%

PUNTO LIMA NORTE (OJO) 22,404 24,014 36,436 7% 52%

SOLO LIMA SUR (TROME) 45,227 37,431 25,026 -17% -33%

BRAVO (LA REPBLICA) 13,559 12,492 10,415 -8% -17%

Variacin %Periodos


13/25

54,128

97,902

83,127

41,584

76,777

52,75857,844

98,258

65,137

0

20,000

40,000

60,000

80,000

100,000

120,000

A/B C D/E


-26% -20%

-15%

-29%-38%

-35%

34%44%

20%

39%

6%47%

0

10,000

20,000

30,000

40,000

50,000

60,000


A/B C D/E


-32%12%

-18%12%

-49% 64%

-12%27%

-24%26%

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000


12 a 17 18 a 25 26 a 37 38 a 49 50 a 74La lectora de LA GUA DE LOS CLASIFICADOS registra un

crecimiento de 29%.


La lectora en personas de 26 a 37 aos creci 64%.

HOM MUJ HOM MUJ HOM MUJ HOM MUJ HOM MUJ HOM MUJ TOTAL 12 a 17 18 a 25 26 a 37 38 a 49 50 a 74Abr09-Mar10 28,066 26,062 54,128 52,422 45,480 97,902 47,891 35,236 83,127 235,157 18,494 40,768 58,713 50,868 66,314

Mar11-Ago11 20,642 20,942 41,584 44,568 32,208 76,777 29,745 23,013 52,758 171,118 -26% -20% -23% -15% -29% -22% -38% -35% -37% - 27 % 1 2, 57 6 3 3, 35 6 3 0, 18 8 4 4, 90 3 5 0, 09 4

Oct11-Mar12 27,663 30,182 57,844 53,586 44,672 98,258 31,390 33,748 65,137 221,239 34% 44% 39% 20% 39% 28% 6% 47% 23% 29% 14,084 37,488 49,636 57,015 63,017

Participacin 13% 14% 26% 44% 14% 15% 29% 100%

Part. x sexo Hombre 27% Mujer 29%

Grupo de Edades

D/E

Variacin %vs. Perido Anterior

A/B

C

C

D/E

A/B CPERIODOS

A/B

D/E

A/BC D/E

TOTAL


14/25

15,464

79,832

63,130

23,181

45,530

31,110

23,905

54,593

31,750

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

A/B C D/E


La lectora de SOLO LIMA NORTE registra uncrecimiento de 2%.


44%

60%

-42%

-44%-49%

-55%-22% 13%

11%36%

-23%

-11%

0

5,000

10,000

15,000

20,000

25,000

30,000


A/B C D/E


-69%94%

-31%24%

-59%

10%-22% 24%1%

-48%

0

10,000

20,000

30,000

40,000

50,000

60,000


12 a 17 18 a 25 26 a 37 38 a 49 50 a 74


Abr09-Mar10 9,592 5,872 15,464 44,118 35,714 79,832 42,134 20,996 63,130 158,426 15,167 27,272 57,072 28,755 30,159

Mar11-Ago11 13,791 9,390 23,181 25,407 20,123 45,530 21,655 9,455 31,110 9 9, 82 0 4 4% 6 0 % 50% -42% -44% -43% -49% -55% -51% - 37 % 4 ,7 45 1 8, 77 4 2 3, 33 5 2 2, 41 6 3 0, 55 0

Oct11-Mar12 10,796 10,602 21,397 28,138 27,383 55,521 16,571 8 ,400 24,971 101,889 -22% 13% -8% 11% 36% 22% -23% -11% -20% 2% 9,202 23,320 25,737 27,718 15,913

Participacin 11% 10% 21% 28% 27% 54% 16% 8% 25% 100%

Part. x sexo Hombre 5 4% Mujer 46%

Grupo de Edades

D/EA/B

C

C

D/E


PERIODOS

A/BA/B

A/B

C

C

D/E

D/E


15/25

102,376

281,806

226,395

107,827

301,266

240,005

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

A/B C D/E


La lectora de EL TALN registra un crecimiento de 6%.


El semanario registra crecimiento en todos los NSE.

12% -3%

-30% 1%-32%

-38%

-2% 14%

8%6%

2%

12%

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000


A/B C D/E


-39%-19%

-20%

-15%10%

-28%

9%

-15%

24%

-9%

0

50,000

100,000

150,000

200,000

250,000

300,000


12 a 17 18 a 25 26 a 37 38 a 49 50 a 74


Abr09-Mar10 49,287 48,897 98,184 203,615 138,810 342,425 196,760 148,349 345,109 785,718 71,054 166,505 241,295 151,818 155,045

Mar11-Ago11 54, 970 47, 406 102,376 142,119 139,687 281,806 133,811 92,584 226,395 610,577 1 2% -3% 4% -3 0% 1% -18 % -3 2% - 38% -34 % -2 2% 43,168 132,500 173,999 128,408 132,503

Oct11-Mar12 53,884 53,943 107,827 153,089 148,177 301,266 136,449 103,557 240,005 649,099 -2% 14% 5% 8% 6% 7% 2% 12% 6% 6% 34,961 145,232 189,811 158,971 120,124

Participacin 8% 8% 17% 24% 23% 46% 21% 16% 37% 100%


A/B

A/B

C

C

D/E

D/E D/E


Grupo de Edades

PERIODOS

A/B

A/B

C

C

D/E


16/25

5,551

9,891

6,9636,504

12,460

5,051

10,114

17,151

9,171

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

A/B C D/E


La lectora de PUNTO LIMA NORTE registra un incrementode 52%.

La mayor participacin de lectores se encuentra en elNSE C (47%).

El semanario registra un incremento en todos los NSE.

107%

-48%

33%

20%

-25%

-31%

1%214%

50% 28%

50%138%

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000


A/B C D/E


-15% 16%

-15%

-37%-18%

60%

10%

140%

76%

57%

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000


12 a 17 18 a 25 26 a 37 38 a 49 50 a 74

HOM MUJ HOM MUJ HOM MUJ TOTAL HOM MUJ HOM MUJ HOM MUJ TOTAL 12 a 17 18 a 25 26 a 37 38 a 49 50 a 74Abr09-Mar10 2,341 3,210 5,551 4,248 5,643 9,891 4,353 2,610 6,963 22,405 3,067 5,450 5,043 4,417 4,426

Mar11-Ago11 4,835 1,669 6,504 5,662 6,797 12,460 3,261 1,789 5,051 24,014 107% -48% 17% 3 3% 2 0% 26% -25% -31% -27% 7% 2,608 4,634 4,111 4,860 7,800

Oct11-Mar12 4 ,870 5 ,244 10 ,114 8 ,470 8 ,681 17 ,151 4 ,906 4 ,265 9 ,171 36,436 1% 214% 56% 50% 28% 38% 50% 138% 82% 52% 3 ,024 2 ,931 6 ,562 11,676 12,244

Participacin 13% 14% 28 % 23% 24% 47% 13 % 12% 2 5% 100%

Part. x sexo Hombre 50% Mujer 5 0% Montos expresados en miles de lectores.

Grupo de EdadesD/E

D/E

A/B

A/B

C

CPERIODOS D/E

Variacin % vs. Perido Anterior

A/B C D/E

A/B C


17/25

La Revista CORREO SEMANAL cuenta con 58,199 lectores.

SOMOS mantiene el primer lugar en la categora.

Ranking General de Revistas

LECTORA

REVISTAS

Octubre 2011 - Marzo 2012

SOMOS 612,339

MAGALY TV 156,272

COSAS 138,606

MOVISTAR TV 115,273

ZONA JOVEN 84,568

REVISTA CASA Y MS 66,910

CORREO SEMANAL 58,199

HOLA PER 57,397

LA REVISTA MEGAPLAZA 51,014

RUEDAS Y TUERCAS 39,762

PER DEPORTES 39,044

G DE GESTIN 33,350

REVISTA VAMOS 30,999

PRIVE 7,180


18/25

La mayor participacin de lectores se encuentraen los NSE A/B (34%) y C (46%).

54% de la lectora de CORREO SEMANALcorresponde a hombres y el 46% a mujeres.

La lectora entre 26 a 49 aos es de 29,196

lectores.

19,771

26,951

11,477

0

5,000

10,000

15,000

20,000

25,000

30,000

Ago11-Ene12

A/B C D/E

HOM MUJ HOM MUJ HOM MUJ 12 a 17 18 a 25 26 a 37 38 a 49 50 a 74

Octubre 2011 - Marzo 2012 10, 834 8, 937 19,771 15,447 11,504 26,951 5,133 6,345 11,477 58,199 5,823 12,866 13,247 15,949 10,315

Participacin 19% 15% 34% 27% 20% 46% 9% 11% 20% 100%Part. x sexo Hombre 54% Mujer 46%

D/E TOTAL

Grupo de Edades

PERIODOS

A/B

A/B

C

C

D/E


19/25

TTULO DE LA PRESENTACIN(30 pts. Bold, el titulo no debe tener mas

de tres lneas)

Bajada explicativa, explicacion de contenido o fecha. (15 pts. Regular)

MARZO 2011 -


20/25

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

Mar-11 Abr-11 May-11 Jun-11 Jul-11 Ago-11 Sep-11 Oct-11 Nov-11 Dic-11 Ene-12 Feb-12 Mar-12

Correo Per

Ojo

Aj

La Repblica

Lbero

El popular

Trome

Per 21

El Bocn

Depor

Evolucin de Pginas Vistas

Principales pginas web de diarios


21/25

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000


Correo Per

Ojo

Aj

La Repblica

Libero

El popular

Trome

Per 21

El Bocon

Depor

Evolucin de Sesiones

Principales pginas web de diarios


22/25

sitios web www.diariocorreo.pe (Lima+prov.) Mar-11 Abr-11 May-11 Jun-11 Jul-11 Ago-11 Sep-11 Oct-11 Nov-11 Dic-11 Ene-12 Feb-12 Mar-12

T ota l A ud i en ci a Mu nd i al -( Us u ar io s U ni co s - p er so na s ) 956, 439 644,890 750, 154 797,046 770,174 813, 777 823,793 897, 804 851,195 875, 117 958,809 865,073 872,742

Au di en ci a Na ci on al - p ers on as d e Pe ru 639,062 487,896 559,694 609,161 539,721 594,363 531,657 660,288 641,467 669,931 710,097 643,855 652,409

A ud i en ci a I nte rn a ci o na l - p er so na s d e l E xt ra n je ro 317, 377 156,994 190, 460 187,885 230,453 219, 414 292,136 237, 516 209,728 205, 186 248,712 221,218 220,333

Total Paginas V istas - impres iones 7 ,0 77, 830 6 ,0 04 ,7 19 7 ,1 66, 27 3 7 ,33 7, 86 0 6 ,5 54 ,4 93 6, 926 ,38 2 7 ,1 32 ,0 36 7 ,3 17, 04 1 7 ,1 37 ,4 14 7, 241 ,67 1 7 ,5 60 ,4 01 6 ,95 0, 33 9 6 ,83 1, 20 6

Total Minutos de permanencia 9,085,367 8,923,474 11,477,803 12,099,310 10,970,383 11,999,560 11,955,165 12,334,065 12,412,348 12,436,103 13,049,587 11,888,222 11,912,869

Total Veces que lo visitan 1,912,398 1,543,618 1,803,742 1,915,019 1,793,962 1,939,583 1,953,686 2,103,396 2,046,511 2,153,469 2,298,456 2,089,215 2,128,891

Promedio de Paginas Vistas por c/persona 7.4 9.3 9.6 9.2 8.5 8.5 8.7 8.1 8.4 8.3 7.9 8.0 7.8

Promedio de Veces que lo visitan c/persona 2.0 2.4 2.4 2.4 2.3 2.4 2.4 2.3 2.4 2.5 2.4 2.4 2.4

Promedio de Minutos por Visita c/persona 4.8 5.8 6.4 6.3 6.1 6.2 6.1 5.9 6.1 5.8 5.7 5.7 5.6

6,624,078

6,034,386

7,077,830

6,004,719 7,166,273

7,337,860

6,554,493

6,926,382

7,132,036

7,317,041

7,137,414

6,950,339

6,831,206

956,439

644,890 750,154 797,046 770,174813,777

823,793

897,804 851,195 875,117958,809 865,073 872,742

1,912,3981,543,618

1,803,742 1,915,019 1,793,962 1,939,5831,953,686 2,103,396 2,046,511

2,153,4692,298,456

2,089,215 2,128,891


Total Paginas Vistas -impresiones

Total Audiencia Mundial-(Usuarios Unicos-pe rsonas)

Total Vec es que lo visitan

www.diariocorreo.pe


23/25

sitio web www.elbocon.pe Mar-11 Abr-11 May-11 Jun-11 Jul-11 Ago-11 Sep-11 Oct-11 Nov-11 Dic-11 Ene-12 Feb-12 Mar-12

T ota l A ud i en ci a Mu nd i al -( Us u a ri o s U ni co s - p e rs o na s ) 259, 738 235,433 253,142 311,685 408,811 304,934 307,122 392,075 326,970 372,075 373, 006 342,711 307, 167


Au di en ci a I nte rn aci on al - p ers on as d el Extra nj ero 81,659 77,439 78,687 98,392 166,342 97,332 118,561 149,398 108,849 94,761 91,540 87,868 83,599

Total Paginas V istas - impres iones 2 ,1 95 ,59 9 1 ,8 42 ,7 85 2 ,1 05 ,3 37 2 ,66 7, 37 4 3 ,29 9, 68 7 2 ,49 7, 53 7 2 ,3 65 ,6 06 2 ,82 4, 37 8 2 ,5 41 ,2 37 3 ,0 68 ,3 02 3, 172 ,83 4 2 ,90 5, 17 6 2, 872 ,58 1


T ota l V ec es q ue l o vi s i ta n 619, 788 540,960 593,794 740,918 937,262 760,680 739,607 896,861 789,639 962,877 1, 033, 951 909,651 799, 001




2,195,599

1,842,785

2,105,3372,667,374

3,299,687

2,497,537

2,365,606 2,824,378

2,541,237

3,068,302

3,172,8342,905,176

2,872,581

259,738 235,433 253,142 311,685408,811

304,934 307,122392,075 326,970 372,075 373,006 342,711 307,167

619,788 540,960 593,794

740,918937,262

760,680739,607

896,861789,639

962,877 1,033,951909,651

799,001



Total Audiencia Mundial-(Usuarios Unicos-personas)


www.elbocon.pe


24/25

sitio web www.ojo.pe Mar-11 Abr-11 May-11 Jun-11 Jul-11 Ago-11 Sep-11 Oct-11 Nov-11 Dic-11 Ene-12 Feb-12 Mar-12

T ota l A ud i en ci a Mu nd i al -( Us u ar io s U ni co s - p er so na s ) 342, 073 350,638 394, 202 383,971 395,113 377, 650 408,102 448, 807 408,315 382, 755 386,254 365,637 370,207


Au di en ci a I nte rn aci on al - p ers on as d el Extra nje ro 88,944 93,808 92,642 98,418 104,822 89,704 122,756 105,113 93,871 90,111 90,620 89,424 85,468Total Paginas V istas - impres iones 4 ,6 06, 714 4 ,3 16 ,8 94 5 ,2 90, 33 5 5 ,25 5, 26 8 5 ,2 53 ,0 20 4, 961 ,56 3 5 ,4 64 ,7 84 5 ,9 04, 39 1 5 ,5 51 ,0 69 5, 079 ,62 4 5 ,2 25 ,8 59 4 ,72 5, 92 6 5 ,18 2, 95 3


T ota l V ece s q ue l o vi s i ta n 805, 772 811,590 946, 878 936,795 926,792 911, 667 986,573 1,063, 578 1,001,384 923, 704 939,495 867,264 883,625




4,606,714

4,316,894

5,290,335

5,255,268

5,253,020

4,961,563

5,464,7845,904,391

5,551,069

5,079,624

5,225,859

4,725,926

5,182,953

342,073350,638 394,202 383,971 395,113 377,650 408,102 448,807 408,315 382,755 386,254 365,637 370,207

805,772 811,590946,878 936,795 926,792 911,667 986,573 1,063,578 1,001,384 923,704 939,495 867,264 883,625



Total Audiencia Mundial-(Usuarios Unicos-pe rsonas)


www.ojo.pe


25/25

sitio web www.aja.pe Mar-11 Abr-11 May-11 Jun-11 Jul-11 Ago-11 Sep-11 Oct-11 Nov-11 Dic-11 Ene-12 Feb-12 Mar-12

T ota l A ud i en ci a Mu nd i a l- (U s ua ri o s U ni co s - p e rs o na s ) 1 74 ,0 01 1 73, 460 1 77 ,4 35 16 6, 89 2 18 2, 17 6 1 67 ,8 65 1 64 ,21 2 1 77, 573 1 73, 62 5 1 74, 25 3 1 76, 558 1 58, 57 9 1 57 ,5 39

Au di en ci a Na ci ona l - p ers ona s d e Pe ru 123,392 123,213 128,675 117,245 124,647 121,246 106,064 124,387 124,835 127,955 129,065 114,792 114,652

Au di en ci a I nte rn aci on al - p ers on as d el Extra nje ro 50,609 50,247 48,760 49,647 57,529 46,619 58,148 53,186 48,790 46,298 47,493 43,787 42,887

T ota l Pa g in a s V is ta s - i mp re s i on es 1 ,6 31 ,8 66 1 ,5 82, 272 1 ,5 69 ,7 75 1 ,48 2, 10 6 1, 59 7, 51 1 1, 432 ,1 36 1 ,4 09 ,01 7 1 ,5 49, 67 7 1 ,5 61, 68 2 1 ,5 78, 274 1 ,6 50, 23 5 1 ,5 90, 78 7 1, 62 4, 10 9


T ota l V ece s q ue l o vi s ita n 384,614 371, 845 384,223 361,927 380,036 360,930 354, 747 387, 582 382, 167 386, 171 402, 710 367, 483 370,522




174,001 173,460 177,435 166,892 182,176 167,865 164,212 177,573 173,625 174,253 176,558 158,579 157,539

1,631,866

1,582,272

1,569,775

1,482,106

1,597,511

1,432,136

1,409,0171,549,677

1,561,682

1,578,274

1,650,235

1,590,787

1,624,109

384,614 371,845 384,223 361,927 380,036 360,930 354,747 387,582 382,167386,171 402,710 367,483 370,522


Total Audiencia Mundial-(Usuarios Unicos-personas)


Total Vece s que lo visitan

www.aja.pe

Documents

Tendencia de Lectoría Octubre11-Marzo12 y Tráfico web Mar11-Mar12 (2)