Ten Years in the Mix!!! - The Soulfood Festival | …ilovesoulfood.com/wp-content/uploads/2016/03/2016-De… · · 2016-03-12RIGHTS, MARKS & EXCLUSIVITY CATEGORY EXCLUSIVITY •

Ten Years in the Mix!!! The Kinfolks Soul Food Festival

Soul food cuisine has its roots in the American south and boast a selection of food that is traditional to the taste bud of African-Americans. Kinfolks Foundation, Inc. presents The Kinfolks Soul Food Festival which fuses the tradition of good food, good music, good information, and good times. From April through November the Festival presents Grammy Award-winning current and classic R&B artists.

Although the food and entertainment is the attraction, the purpose of The Kinfolks Soul Food Festival is to unite community-based agencies on-site to educate and inform consumers about health and wellness, financial literacy, workforce development, family intervention and/or voter registration.

The Kinfolks Soul Food Festival is the largest urban festival in the country. Launched in 2006, more than 1,000,000 consumers have attended the Festival. The Festival has been recognized as "Festival of the Year" by the U.S. Department of Commerce.

In 2013 The Kinfolks Soul Food Festival was presented in 10 markets to enormous crowds. 2014 and 2015 marks a monumental milestone as the Festival has increased its footprint at a rate of100% by tactically adding 10 new markets for a total of 20 festivals with marketing and advertising in 115 cities.

#We invite you to showcase your brand as an integrated sponsor and marketing

partner in 2016. You'll be happy that you didl"

About Us

The Kinfolks Foundation, Inc. was founded by Pat Williams and is based in Jacksonville, Florida. The Kinfolks Soul Food Festival was created with the objective of creating a fun environment where people can come together for major entertainment with family and friends and reconnect to long lost friends and classmates while gaining valuable information that will empower them to elevate their way of life.

The Kinfolks Soul Food Festival is an economic generator in that it is responsible for employing more than 200 people in every market on the tour including jobs in production, staging, sound, lighting, event staffing, transportation, street promotions, security, traffic control, EMS, clean up, and more. The Festival attracts attendees within a 3-hour radius and has a direct positive impact on tourism in every market. Additionally, the Festival partners with select non-profit agencies that provide information to attendees pertaining to health and wellness, financial literacy, workforce development, and family intervention.

Kinfolks Foundation, Inc. 1337 W. 20th Street

Jacksonville, Florida 32209 www.ilovesoulfood.com

http://www.ilovesoulfood.com/

82%

18%

Race

African-American

Caucasion, Hispanic or other 60%

40%

Gender

Female

Male

10%

65%

25%

Age

25-34

35-44

55+

40%

36%

24%

Household Income

35k - 55k

56k - 74k

75k+ 60% 25%

15%

Level of Education

Bachelor's Degree or Higher

Associate's Degree or some college

High School Diploma

What’s Behind the Numbers?

Party’s On!!!

Title SponsorRIGHTS, MARKS & EXCLUSIVITYCATEGORY EXCLUSIVITY• Rights to the Soul Food Festival property mark and logo in

pre-approved advertising, marketing and packaging material• Right to activate a co-branded promotion utilizing the

Soul Food Festival logo• Right to distribute a dedicated press release announcing

the partnership with prior written approval fromThe Kinfolk Foundation

• Logo on all Official Soul Food Festival signage• Option to participate in the Soul Food Festival survey program

capturing demographic information of guests

ON-SITE ENTITLEMENTS• Six (6) sixty (60) second company spots on state of the art video

walls. All spots must have prior approval by the KinfolkFoundation, Inc. (Sponsor’s cost)

• Video presentation to welcome the audience• Exclusive Live Stage Mentions as the Title Sponsor• Four (4) 10 x 10 vendor booths

HOSPITALITY• Opportunity to secure Exclusive Sponsorship of VIP Hospitality

Area (additional fee)• Thirty-two (32) invitations with RESERVED SEATING

to catered Sponsor VIP area, the perfect atmosphere toentertain clients, meet VIP guests and elected officials

• Thirty-two (32) PRIME RESERVE tickets• Thirty-two (32) RESERVE tickets• Eighty (80) General Admission tickets• Thirty-two (32) invitations to the Soul Food Comedy Jam

MEDIA ENTITLEMENTS• Every print, radio, television and web ad featuring

the name and/or logo of the Title Sponsor• Links from the Soul Food Festival website

(www.ilovesoulfood.com) to the sponsor’s site• Print Media• Radio and Television Media• Sponsor tag ID on a minimum of fifty (50) shared

promos to air on a designated radio stationand television station

• Grassroots Marketing & Promotion (Pre-Event)• Logo ID on minimum of 10,000 postcards to

be distributed by Soul Food Festival street teamsthroughout regional area of city

• Postcards will feature a dedicated positionfor the Title Sponsor

PUBLIC RELATIONS• Recognition in all Soul Food Festival regional

and national press releases• Logo ID Inclusion in all press releases• Sponsor will be included in all promotional e-vites

SPONSORSHIP FEE:

$75,000 per event One (1) available

RIGHTS, MARKS & EXCLUSIVITYCATEGORY EXCLUSIVITY• Rights to the Soul Food Festival property mark and logo in


Soul Food Festival logo• Right to distribute a dedicated press release announcing the

partnership with prior written approval fromThe Kinfolk Foundation

• Logo on all Official Soul Food Festival signage• Option to participate in the Soul Food Festival survey

program capturing demographic information of guests

ON-SITE ENTITLEMENTS• Four (4) sixty (60) second company spots on state of the art

video walls. All spots must have prior approval by theKinfolk Foundation, Inc. (Sponsor’s cost)

• Video presentation to welcome the audience• Exclusive Live Stage Mentions as the Presenting Sponsor• Two (2) 10 x 10 prime vendor booths

HOSPITALITY• Opportunity to secure Exclusive Sponsorship of

VIP Hospitality Area (additional fee)• Sixteen (16) invitations with RESERVED SEATING to

catered Sponsor VIP area, the perfect atmosphere toentertain clients, meet VIP guests and elected officials

• Sixteen (16) PRIME RESERVE tickets• Sixteen (16) RESERVE tickets• Forty (40) General Admission tickets• Ten (10) invitations to the Soul Food Comedy Jam

MEDIA ENTITLEMENTS• Every print, radio, television and web ad featuring

the name and/or logo of the Presenting Sponsor• Links from the Soul Food Festival website



• Grassroots Marketing & Promotion (Pre-Event)• Logo ID on minimum of 10,000 postcards to be

distributed by Soul Food Festival street teamsthroughout regional area of city

• Postcards will feature a dedicated positionfor the Presenting Sponsor

PUBLIC RELATIONS• Recognition in all Soul Food Festival regional and national

press releases• Logo ID Inclusion in all press releases• Sponsor will be included in all promotional e-vites

We love Soul Food

SPONSORSHIP FEE:

$50,000 per event Four (4) availablePresenting Sponsor


pre-approved advertising, marketing andpackaging material

• Right to activate a co-branded promotion utilizing theSoul Food Festival logo

• Right to distribute a dedicated press releaseannouncing the partnership with prior writtenapproval from The Kinfolk Foundation

• Logo on all Official Soul Food Festival signage• Option to participate in the Soul Food Festival

survey program capturing demographicinformation of guests


VIP Hospitality Area (additional fee)• Eight (8) invitations with RESERVED SEATING

to catered Sponsor VIP area, the perfect atmosphereto entertain clients, meet VIP guests andelected officials

• Eight (8) PRIME RESERVE tickets• Eight (8) RESERVE tickets• Twenty (20) General Admission tickets• Six (6) invitations to the Soul Food Comedy Jam

MEDIA ENTITLEMENTS• Links from the Soul Food Festival website



• Grassroots Marketing & Promotion (Pre-Event)• Logo ID on minimum of 10,000 postcards to be


PUBLIC RELATIONS• Recognition in all Soul Food Festival regional and

national press releases• Logo ID Inclusion in all press releases• Sponsor will be included in all promotional e-vites

We love Soul Food

SPONSORSHIP FEE:

$25,000 per event Four (4) availablePlatinum Sponsor








Area (additional fee)• Six (6) invitations with RESERVED SEATING to catered

Sponsor VIP area, the perfect atmosphere to entertainclients, meet VIP guests and elected officials

• Ten (10) PRIME RESERVE tickets• Eight (8) RESERVE tickets• Ten (10) General Admission tickets• Six (6) invitations to the Soul Food Comedy Jam


(www.ilovesoulfood.com) to the sponsor’s site• Print Media• Radio and Television Media• Grassroots Marketing & Promotion (Pre-Event)• Logo ID on minimum of 10,000 postcards to be




We love Soul Food

SPONSORSHIP FEE:

$10,000 per event Six (6) availableGold Sponsor


pre-approved advertising, marketing andpackaging material

• Right to activate a co-branded promotion utilizing theSoul Food Festival logo

• Right to distribute a dedicated press release announcing thepartnership with prior written approval fromThe Kinfolk Foundation

• Logo on all Official Soul Food Festival signage• Option to participate in the Soul Food Festival

survey program capturing demographicinformation of guests


VIP Hospitality Area (additional fee)• Six (6) invitations with RESERVED SEATING to catered

Sponsor VIP area, the perfect atmosphere to entertainclients, meet VIP guests and elected officials

• Ten (10) PRIME RESERVE tickets• Ten (10) General Admission tickets• Six (6) invitations to the Soul Food Comedy Jam


(www.ilovesoulfood.com) to the sponsor’s site• Print Media• Radio and Television Media• Grassroots Marketing & Promotion (Pre-Event)



We love Soul Food

SPONSORSHIP FEE:

$5,000 per event Eight (8) availableSilver Sponsor








Area (additional fee)• Six (6) invitations with RESERVED SEATING to catered

Sponsor VIP area, the perfect atmosphere to entertain clients,meet VIP guests and elected officials

• Ten (10) PRIME RESERVE tickets• Ten (10) General Admission tickets• Six (6) invitations to the Soul Food Comedy Jam


(www.ilovesoulfood.com) to the sponsor’s site• Print Media• Radio and Television Media• Grassroots Marketing & Promotion (Pre-Event)

PUBLIC RELATIONS• Recognition in all Soul Food Festival regional and

national press releases• Logo ID Inclusion in all press releases• Sponsor will be included in all promotional e-vites

We love Soul Food

SPONSORSHIP FEE:

$2,500 per event Eight (8) availableBronze Sponsor

Contact Us & Let’s Get Started!

Pat Williams Founder & President

Kinfolks Foundation, Inc. The Kinfolks Soul Food Festival

(405) [email protected]

www.ilovesoulfood.com

mailto:[email protected]





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Ten Years in the Mix!!! - The Soulfood Festival | …ilovesoulfood.com/wp-content/uploads/2016/03/2016-De… · · 2016-03-12RIGHTS, MARKS & EXCLUSIVITY CATEGORY EXCLUSIVITY •