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Ten ways to make sure your nonprofit’s Web site is worth the investment. Ragan Communications teleseminar June 22, 2006. Agenda. About your instructor 10 tips — find out how to: Draw users to your site Keep users on your site Appeal to a broad audience - PowerPoint PPT Presentation
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Ten ways to make sure your nonprofit’s Web site is worth the investment
Ragan Communications teleseminar
June 22, 2006
Agenda
• About your instructor• 10 tips — find out how to:
Draw users to your site Keep users on your site Appeal to a broad audience Determine what content connects
w/users Engage users so they come back
• Q & A
Ten ways to make sure your Web site is worth the investment June 22, 2005
Your instructor: Kirsten Lambert
• Almost 20 years of marcom experience• Roles in corporations and NFPs• Writer/editor of Nonprofit
Communicators Update• Working on Web sites since 1996• Web content/strategy has included
YPPA, SAVE International, AOA, ICOE
Ten ways to make sure your Web site is worth the investment June 22, 2005
Tip #1: Get to know me!
Find out who your users are:• Age, sex• Occupation• Geographic location• Lifestyle
Ten ways to make sure your Web site is worth the investment June 22, 2005
Tip #1: Get to know me! (cont.)
• This does not have to cost money• Look in your member database, run
reports• Scan e-mails• Note phone callers• Look at mail• Audit meetings
Ten ways to make sure your Web site is worth the investment June 22, 2005