Ten Ways Fiery Tools Make VDP Easy

Hans Sep Product Line Manager EFI

Giselle de la Moriniere Product Marketing Manager EFI

Jeremy Diamond R&D Manager SendOutCards

Agenda

• Customer profile: SendOutCards

• Fiery servers and VDP

• 10 11 awesome VDP features on the Fiery server

• Q&A

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Jeremy Diamond Research and Development Manager SendOutCards

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The power of personalization

Company overview

• Create fully personalized cards and gifts to act on promptings

• Founded in 2003 – Very simple VDP in early days

• Largest first-class mailing company in the world

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Keys to success

• The power of personalization!

• Automation and performance are key to getting complex VDP jobs out the door faster

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Technology investment

• 4 Xerox iGen 4 presses – Combination of DFE

options

• Proprietary software & storefront interface

• XMPie

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Complete automation

• Design submitted

• Card assets compiled

• Imposition via hot folder

• Routed for printing

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SendOutCards by the numbers

Typical volume: 35-40,000 cards

produced per day

Holiday season: 250-300,000

cards produced per day

Images uploaded per day:

1-2 million

Contact database:

Over 128 million

Fonts supported:

111,500

Total cards sent to date:

107 million+

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Performance is critical

• Speed with complex VDP – Files RIP on average 10x faster

– Print while file is still RIPping

– Avoids production bottlenecks

• VDP Resource Manager

• Ease of use with VPS stream

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Words of wisdom

• Ensure infrastructure can support growth

• Do your homework

• Test for scalability

• Find the right workflow

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Fiery servers and VDP

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Fiery FreeForm

• Proprietary VDP solution driven by powerful Fiery architecture

• Standard with every Fiery server

• No 3rd party application needed

• Based on page overlay concept

• Easy to use and support

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Fiery FreeForm components

Variable Document Master

Merged Documents

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The formula for advanced VDP

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+ + = VDP

Formats Emitters Data

The Fiery DFE supports all leading formats and emitters

For more information, check out the ABCs of VDP

Why Fiery for VDP?

• Support for all leading VDP languages

• Best in class performance

• Usability

• Automation

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10 11 awesome VDP features on the Fiery server

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1. VDP info

• Provides additional VDP job information to allow operators to prepare and troubleshoot VDP jobs more effectively

• Command WorkStation shows: – Number of records

– Pages per record

17 E-Learning Course: Introduction to VDP

2. VDP preflight

• Allows operator to add VDP specific checks

• Preflight VDP resources asks: – Are all external resources available?

– Do external resources pass other preflight checks?

• Identify potential issues prior to printing

• Exclusive feature to Fiery with Graphic Arts Package, Premium Edition.

18 E-Learning Course: Introduction to VDP

3. File search path

• Streamlines VDP job processing

• Allows users to specify shared locations for VDP resources.

• Access can be local or remote – Make sure Fiery can access a remote location!

• Supported formats: – PPML

– VPS

– PDF/VT-2

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E-Learning Courses: Introduction to VDP, Introduction to Command WorkStation

4. Job slug (header) with VDP info

• Allows operator to easily identify sheets based on – Record Set

– Sheet Number

– Record ID

• In case of reprint, this info can be used to identify sheets that need to be reprinted

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4. Job slug (header) with VDP info

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5. Record reprint

• Fiery allows the operator to reprint VDP jobs based on – Records

– Sheet number

• Prevents (expensive) re-rip of entire VDP job

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5. Record reprint

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6. VDP imposition

• Fiery Impose: – allows operator to impose VDP jobs in the same easy

way as non VDP jobs

– generates thumbnails for visual reference

– supports additional VDP imposition methods like • Cut and Stack

• Multi-Up Booklet

• Supports all VDP languages

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E-Learning Course: Advanced Fiery Imposition FS100 How-To: Imposition of a PDF/VT Personalized Postcard FS100 How-To: Print Personalized Booklets using PPML format FS100 How-To: Personalize Newsletters with Enhanced FreeForm

7. Define record length

• Allows a user to make a PDF or Postscript document behave like a VDP job – Easy to apply desired finishing requirements.

• Record length is a static value – With record length set to 8, an 800 page Microsoft

Word mail merge document becomes a 100 record, 8 page job

25 E-Learning Course: Introduction to VDP

8. VDP raster preview

• VDP raster preview allows an operator to soft proof processed VDP jobs

• Navigate and organize by – Record/finished sets

– Pages/finished sheets

• Visually inspect files for errors prior to printing

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E-Learning Course: Introduction to VDP, Introduction to Command WorkStation FS100 How-To: Imposition of a PDF/VT Personalized Postcard FS100 How-To: Print Personalized Booklets using PPML format FS100 How-To: Personalize Newsletters with Enhanced FreeForm

8. VDP raster preview

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9. VDP Resource Manager

• Allows an operator to assess cached VDP resources

• Supports all VDP languages

• Great tool to check how well VDP job has been optimized (or not…)

• Helps increase production efficiency

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9. VDP Resource Manager

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10. VDP workflow in 5 minutes

We will show how to:

• Configure a FreeForm master

• Apply FreeForm master via Virtual Printer

• Create print queue on client

• Use FreeForm master via print queue

30 E-Learning Course: Easy VDP with Fiery FreeForm

11. Bonus - Enhanced FreeForm

• Ability to map variable pages with master pages via Fiery Job Properties

• Simplifies variable document layout

• Reduces variable document file size

31 E-Learning Course: Easy VDP with Fiery FreeForm

Why Fiery and VDP?

• Works with all standard formats and emitters

• Global caching increases production speed

• VDP tools standard on all Fiery servers

• Usability and automation

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Additional resources

• ABCs of VDP

• Fiery FreeForm Kit

• Fiery VDP solutions presentation

• Fiery Forums

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eLearning bundle

• Free 3-course bundle for all registrants 1. VDP Basics

2. Fiery VDP Tools

3. Advanced VDP Imposition

• How does it work? Look for email with details

Must sign up and begin courses by August 31, 2014

• Go to https://training.efi.com

• User name: WOF.VDP

• Password: Fiery.1

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Exclusive offer

• Attend both VDP sessions, get 10% off Fiery Professional Certification – Details will be sent via email

following today’s webinar

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Next World of Fiery Webinar

• Foolproof Preparation of a Digital Print Job

• September 11, 2014

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Learn from EFI’s MIS/ERP and Web-to-Print Experts

Upcoming product reviews and demonstrations – Radius

• June 19 – EFI Radius Overview/Demo – Monarch

• June 23 - Monarch Introduction & Overview – Digital StoreFront

• July 23 - EFI Digital StoreFront Introduction & Overview – OPS

• July 24 – EFI OPS: Introduction & Overview – Pace

• August 21 - Ask the Experts – All Things Reporting

Learn more and register at - http://w3.efi.com/resources/webinar-library/efi-professional-print-webinars

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Fiery Resources

• resources.efi.com/fiery

• One-stop shop for everything users need to get the most out of their Fiery server

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Q&A

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