Temecula Today - May June 2014

C H A M B E R N E W S

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26790 Ynez Court, Temecula, CA 92591Phone: 951.676.5090 Fax: 951.694.0201Email : [email protected]

OfficersChairman of the Board: Jeff Kurtz, Promenade Temecula First Vice Chairman of the Board: Jerry Konchar, Pechanga Development Corporation Second Vice Chairman of the Board: Lori Marruffo, Virtual Outsourcing SolutionsTreasurer: Leslie Doherty, Leslie Doherty CPASecretary: Janet Scott, iMortgage

DirectorsTony Berardino, Cornerstone E & S ServicesBrian Connors, Southwest Healthcare SystemTom DeMott, Temecula Creek InnLouEllen Ficke, Commerce Bank of Temecula ValleyKimberly Freize-Uhler, Clear Blue PromotionsJann Gentry, Gentry StudiosJeremy Goldman, Southern California EdisonKim Kelliher, The Grapeline Wine Country ShuttleShane Lesovsky, Temecula Valley CommunicationsSuzanne Lingold, California State University San MarcosCrystal Magon, South Coast Winery Resort & SpaTammy Marine, Habitat for Humanity Inland ValleyPaul Nolta, Inland Empire Small Business Development Resource CenterJeff Powell, Abbott VascularRick Rawson, Loma Linda University Medical Center, Murrieta Janese M. Reyes, Community Little BookRobert Rosenstein, The Law Offices of Rosenstein & Hitzeman, AAPLC Al Rubio, DCH Auto Group TemeculaJackie Steed, National Merchants Association

Management TeamAlice Sullivan, President CEO Laura Turnbow, Chief Operations OfficerKatie Cook, Membership Director Tiffany Clark, Membership Coordinator/VYP DirectorEmily Pulley, Communications Director Jennifer Cloud, Special Events Director Brooke Nunn, Special Events CoordinatorJeanette Kristensen, Resource Coordinator Lynn Collett, Resource Coordinator

CommitteesSWC LEGISLATIVE COUNCILChair — Alex Braicoviah, CR&RConsultant — Gene Wunderlich MEMBERSHIP SERVICESChair — Roger Kaman, Your Fit CitySC MANUFACTURING COUNCILChair — Jeff Powell & Jim Oesterling, Abbott VascularVYPChair-Kaelan Sutherland, Sutherland Networks

contributorsCover Photo: George Ortiz

VOL.38 IS.3

I N T H I S I S S U ECover Stories ................................................................................................................................ pg. 4State of the City ...................................................................................................................... pg. 12economic Forecast ................................................................................................................ pg. 16Valley Young Professionals .............................................................................................. pg. 18Student of the month ......................................................................................................... pg. 20Chamber Events ..................................................................................................................... pg. 22SWCLC .......................................................................................................................................... pg. 29Member News ........................................................................................................................... pg. 30

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CHAIRMANS ELITE CIRCLE MEMBERS

Platinum

Silver President’s Circle

Gold

C O V E R S T O R Y

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The TVCC board plays a crucial role in our organization. We greatly appreciate their dedication and hard work. These local business people are extraordinary individuals who are committed to the success of the Chamber and improving the economic health, vitality and livability of our community.

The Chamber would like to thank each of the 24 members of the board! Take a minute and learn a little more about your 2014 board of directors!

THE TVCC BOARD OF DIRECTORS I S U N S T O P P A B L E !

J E F F K U R T Z G e n e r a l M a n a g e r , P r o m e n a d e T e m e c u l a

Jeff Kurtz joined Forest City Enterprises in July 2004. In December of 2006 Jeff was named General Manager for Promenade Temecula. As General Manager, Kurtz manages the shopping center’s strategic direction including leasing, development, management and financials. Before joining the Promenade in Temecula, Jeff was instrumental with the grand opening of Victoria Gardens as Operations Director and was later promoted to Assistant General Manager for Victoria Gardens. Jeff has served 18 years in the shopping center industry. His previous experience includes Lake Elsinore Outlets where he was General Manager with Prime Retail and Castle & Cook. Jeff left Lake Elsinore Outlets to join General Growth Properties where he was Operations Director at two regional malls, Boulevard Mall in Las Vegas, NV and Montclair Plaza in Montclair, CA. Jeff is an active member of the International Council of Shopping Centers. He obtained the prestigious ICSC designation for Certified Shopping Center Manager CSM in 2002. Jeff resides in Riverside with his wife Beth and three children. He is an active member of The Boy Scouts of America with his son Jeffrey Jr. and is on the Executive Board for the Boy’s & Girl’s Clubs of Southwest County as well as a Chairman for TVCC where he is actively supporting the community.

J E R R Y K O N C H A R C h i e f F i n a n c i a l O f f i c e r , P e c h a n g a D e v e l o p m e n t C o r p o r a t i o n

Jerry is the Chief Financial Officer of Pechanga Development Corporation, the parent company to the Pechanga Resort & Casino and all of the Tribe’s affiliated business entities. He oversees business and financial matters as they relate to operations, construction and diversification, with direct reporting to the Board of Directors. Before moving to Temecula from Ohio, Konchar served as CEO of the 5th largest industrial scale manufacturing, sales and service company in the U.S. His prior experience also includes service in the public accounting sector as a partner with KMG Main Hurdman (currently KPMG LLP) and managing partner of one of their practice offices. In addition to office responsibilities, he taught national in-house tax and management training courses and performed quality control reviews of other practice offices throughout the U.S. in both the audit and tax areas. Jerry received a Bachelor of Business Administration degree with an Accounting major from Kent State University in Kent, OH, and a Chartered Financial Consultant designation from The American College in Bryn Mawr, PA. He is also a Certified Public Accountant. Jerry currently is 1st Vice Chair of the TVCC Board.

C O V E R S T O R Y

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L O R I D M A R R U F F O H R C o n s u l t a n t a n d F o u n d e r o f V i r t u a l O u t s o u r c i n g S o l u t i o n s

Lori D Marruffo, HR Consultant and founder of Virtual Outsourcing Solutions, currently serves as the second vice-chair of the TVCC Board of Directors. She has been an avid supporter of the Membership committee and has served as an Ambassador for the TVCC. Lori participated in the Membership Blitz of 2010 and was awarded the title of “Godmadda”. The event successfully brought 167 new members to the chamber. Lori gives back to the local community by providing training to businesses with the help of the Small Business Development Center and the Chamber. She has supported many local non-profit organizations such as Oak Grove, Hemet Hospice and Susan G. Komen Foundation by participating in walks/runs and special events held throughout the year. Lori also mentored local high school students who participated in a Virtual Enterprise Program designed to educate students on how to develop and run a business.

Lori currently serves on the Board and is a founding member of Southern California Wine Country Society for Human Resources Management. In addition, Lori serves as Chairman of the Board for the Professionals in Human Resources Associations District 17. She is a member of the local Senior HR Professional Roundtable and the American Business Women’s Association. By serving on the TVCC Board, Lori continues to serve and build the local business community to help grow our beautiful City of Temecula.

L E S L I E D O H E R T Y O w n e r / P r e s i d e n t , L e s l i e A . D o h e r t y , C P A

Leslie currently serves on the TVCC board of directors as Treasurer. She also serves on the Chamber’s Women in Business Committee in addition to sponsoring Chamber events and programs such as the Women in Business event, the Wine Country Classic Golf Tournament, and the Student of the Month program. Leslie moved to the Temecula Valley 15 years ago and in 2004 established her own accounting firm. Leslie has been a Chamber member for 10 years. As a CPA, she works with many small to medium businesses in the area, many from various industries, and is aware through her work with her clients and her own experiences, of the unique situations faced by businesses in the Temecula Valley. Leslie values and appreciates all of the relationships that she has built with her clients and peers in the community. She also believes in the importance of supporting organizations that contribute to the quality of life for the residents in the Temecula Valley. She has previously served on the board of directors of several non-profit organizations, and in addition to the Temecula Valley Chamber of Commerce Board of Directors, currently serves on the board of directors of All From the Heart, Inc. and The Seth Foundation. In her free time, she enjoys traveling and spending time with her husband, children, two granddaughters and friends.

J A N E T S C O T T B u i l d e r S a l e s M a n a g e r , i M o r t g a g e

Janet currently serves as Secretary of the TVCC Executive Board and has served on the Board for the past several years. Since 1994, Janet has been the Chamber’s so called “parliamentarian” and is an advocate for keeping the Chamber’s by-laws and attendance records. In the past she has served as Chairman of the Special Events Committee, Membership and Ambassador Committees. Janet has actively participated in supporting legislative issues that have helped shape the Chamber, and on several occasions has traveled with the local contingent to Sacramento to discuss issues with our local legislators. Janet was an instrumental leader in serving on the TVCC Strategic Planning Building Committee, which served as the driving force in the successful completion of the chamber building. Janet is supportive and proud of the Chamber and the City of Temecula and their accomplishments. Janet’s former participation in community services has included Temecula Noon Rotary, Balloon & Wine Festival, and the Community Recreation Center. As a Board Member, Janet believes she is making a difference in educating and informing the business community in addition to promoting strong community networks, which are at the heart of creating and preserving a positive economic environment and improved quality of life.

T O N Y B E R A R D I N O V i c e P r e s i d e n t , C o r n e r s t o n e E & S I n s u r a n c e S e r v i c e s

Tony is a 28-year resident in the Temecula Valley and has volunteered for many events including the Temecula Tractor Race; The Taste of the Valley, a fund-raising event for the Community Recreation Center; the Boys & Girls Club, Susan G. Komen Race for the Cure, the United Way and many TVCC events and Rotary Clubs. In the past, Tony has been nominated for Citizen of the Year, was recognized by the City of Temecula as an outstanding volunteer and was a past Business of the Year recipient. Tony served as a Board of Director for the TVCC from 1994 to 1999 and again from 2006-2012, serving as 2nd Vice Chairman in 2012. He has been a Rotarian for over 29 years and served as treasurer, secretary and is the current President of The Old Town Temecula Rotary Club. He also serves as a board member of The Boys and Girls Club of Southwest County with the current position as First Vice Chairman.


C O V E R S T O R Y

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B R I A N C O N N O R S D i r e c t o r o f M a r k e t i n g f o r S o u t h w e s t H e a l t h c a r e S y s t e m

Brian Connors is the Director of Marketing for Southwest Healthcare System which manages both Inland Valley Medical Center in Wildomar and Rancho Springs Medical Center in Murrieta. Brian currently serves on the TVCC Board of Directors. He also serves as an advisor to the Southwest Auxiliary Board of Directors as well as a board member for The Circle of Safety of SW Riverside County. He has over 25 years of national, regional and local advertising and marketing experience. Brian is the recipient of over 30 advertising industry awards. His interests include golfing, skiing, sports and stadium announcer for The Murrieta Mesa High School Ram Football and Basketball teams. Brian has been married for 28 years, has three beautiful girls and has lived in Murrieta for 24 years.

T O M D E M O T T G e n e r a l M a n a g e r , T e m e c u l a C r e e k I n n

Tom is currently serving as 1st Vice Chair of the Temecula Valley Convention and Visitor’s Bureau, as well as a Board Member of the Southwest California Economic Development Corporation. A Temecula resident since 2008, Tom came to Temecula Creek Inn to assist in guiding an aggressive renovation and growth program that will stretch into 2016 and beyond. Prior to joining TCI, with over 25 years of experience in the lodging and hospitality industry, Tom held property General Manager positions for many years with Hilton Hotels corporation and affiliated brands in both Portland and Eugene Oregon, as well as the communities of Albuquerque and Santa Fe, NM. Highly active in community and industry affairs in all locations, Tom has held Board positions with Travel Portland, Tri-County Lodging Association, Lane County Economic Development, Santa Fe CVB, Santa Fe Chamber of Commerce, and the Albuquerque Innkeepers Association. Tom is a Certified Hotel Administrator through the American Lodging Association, and lives in Temecula with his wife, Anita.

L O U E L L E N F I C K E E x e c u t i v e V i c e P r e s i d e n t / C h i e f F i n a n c i a l O f f i c e r , C o m m e r c e B a n k o f T e m e c u l a V a l l e y

Ms. Ficke has been a long-time resident of the Temecula Valley and surrounding areas since 1990 and has been actively employed in California banking since 1973. LouEllen has over 35 years of commercial banking experience, 30 years of which she served as senior officer, chief financial officer and cashier for several community banks. In summary, she has been EVP/CFO and/or SVP/Cashier at six Southern California banks including several start up community banks. She has additionally served as a bank Vice President/Marketing Administrator and has, for a number of the California banks she has worked for, developed marketing strategies, directed advertising/marketing efforts and supervised community relations efforts giving her additional skills not normally associated with typical CFOs. During her career, Ms. Ficke has served on a number of committees and boards of non-profit and community service organizations. Ms. Ficke is currently a member of the Women’s Peer Connection, Community Service Chair for Murrieta Rotary, Treasurer and Director of Temecula Valley Slow Foods, Board Member of Santa Rosa Plateau Foundation and Temecula Valley Chamber of Commerce. LouEllen has participated in various committee activities for both Temecula and Murrieta Chambers and is actively involved in the Student of the Month programs.

K I M B E R L Y F R E I Z E U H L E R O w n e r , C l e a r B l u e P r o m o t i o n s

Kimberly Freize Uhler is the owner of Clear Blue Promotions, a promotional products and corporate apparel company. Kimberly has been an active member of the Temecula Valley Chamber of Commerce and surrounding business communities for almost twenty years. Through her participation on several of the Temecula Valley Chamber of Commerce committees and recently as the Membership Director for the TVCC she has a unique understanding of the goals of the Temecula Valley Chamber as well as the challenges it faces. Kimberly believes in the efforts, support and positive outcomes the TVCC provides to its’ members and the community. She is committed to being an active member of the board and participating in the events of the TVCC. She is a long time member of the Temecula Noon Rotary Club and has worked with several fundraisers and Non-profits throughout the city as they work to support the citizens of the Temecula Valley. She is married and has two children.


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J A N N G E N T R Y C E O , G e n t r y S t u d i o

Jann Gentry has worked as commercial photographer, skillful entrepreneur and avid volunteer in our region since 2001. Her award-winning photography has evolved over time to include art of the valley as well as intriguing portraits of people and story-telling scenics. For the valley she loves, she has involved herself in numerous non-profit organizations including Rotary, Boys and Girls Club, Habitat for Humanity, Michelle’s Place, Komen for the Cure, Our Nicholas Foundation, Jacob’s House, and Oak Grove. Her education includes a degree in public relations, a degree in advertising design and masters study in business administration. She and her husband Bernie also operate a custom art framing business in Murrieta. Jann has been a member of the Temecula Chamber for over 11 years and has served as co-chair of the Membership committee, been a member of the Special Events committee, assisted in many special projects from chairing the Ambassadors program to presenting workshops and even developing advanced training for chamber members. She helped institute the retention program and is a past Ambassador of the year; her business has been nominated numerous times for Sterling Business of the Year.

J E R E M Y G O L D M A N R e g i o n M a n a g e r , S o u t h e r n C a l i f o r n i a E d i s o n

Jeremy Goldman joined Southern California Edison (SCE) in September 2008. He currently serves as the Region Manager for Southwest Riverside County, representing SCE in the cities of Temecula, Murrieta, Wildomar, Canyon Lake and Lake Elsinore. In his prior position with SCE he worked on a number of different company initiatives and projects throughout the company’s service territory. Prior to joining SCE, Jeremy worked for the Southern California Association of Governments in the Public Affairs department as a Member Relations Officer, serving as the liaison to member agencies within Riverside County. Jeremy also has previous Public Relations experience, representing a wide range of public and private companies. He oversaw client portfolios and has extensive experience working on political and public information campaigns, as well as marketing and community relations activities for public agencies and private corporations throughout the Inland Empire. Jeremy resides in Riverside with his wife Michele and daughter, Alison. He is on the board of The Boys and Girls Club of Southwest County as well as the Economic Development Corporation of Southwest California.

K I M K E L L I H E R O w n e r a n d P r e s i d e n t , G r a p e l i n e W i n e C o u n t r y S h u t t l e

A 14-year resident of Temecula and the Chamber’s 2009 Citizen of the Year, Kim Kelliher is the co-owner and President of The Grapeline - a wine tour company that opened its shuttle doors in the Temecula Valley in 2002. The company has since opened Grapeline branches in Paso Robles and Santa Barbara wine country, as well as launched a sister company in Temecula, Stryder Transportation, that focuses on corporate, wedding and group transport. Kelliher, while serving as General Manager of The Grapeline over the past seven years, has enjoyed being involved in the community by donating transportation services and wine tours for countless charitable events. In 2006, she joined the Rotary Club of Temecula and renewed the group’s involvement in an International student exchange program. Rookie Rotarian of the Year for 2006-07 and recipient of the Service Above Self Award in 2009-10, Kelliher currently serves as Vice President of the Temecula noon Rotary. She loves being involved in Rotary, the Chamber, and the City of Temecula because she says Temecula is a town you can truly be proud of and just want to be a part of. She serves on the TVCC Board as a way to continue to help shape the future of this community. Kelliher and her husband of 20 years, John, have three teen-age sons.

S H A N E L E S O V S K Y V P T e m e c u l a V a l l e y C o m m u n i c a t i o n s , I n c ( T V C )

Shane has served the immediate past 5-years on the Temecula Valley Chamber of Commerce board. Previous to that he served 6-years on the board of the Murrieta Chamber of Commerce during which time he served on the executive board and was heavily involved with researching, training, and teaching for the Emergency Preparedness course the Murrieta Chamber formed.

He is vice president at Temecula Valley Communications, Inc. (TVC), a 24-year Chamber member; is a husband & father of two, and has been in the Rotary Club of Temecula for 12-years where he has served as the program chair and was chosen as the Rotary Youth Leadership Award (RYLA) discussion group leader two-years in a row. He has also been the Rotary Interact (Rotary youth) liaison for Temecula Valley High School and started a new interact club at Day Middle School. Shane is involved with the Susan G. Komen race for the cure and Jacobs Gift, a non-profit organization that provides a yearly holiday celebration for physically and/or mentally handicapped children. Shane feels that the Chamber has truly benefited his business and looks forward to promoting and participating in future Chamber events.



S U Z A N N E L I N G O L D A s s o c i a t e D e a n F o r E x t e n d e d L e a r n i n g , C a l i f o r n i a S t a t e U n i v e r s i t y S a n M a r c o s

Suzanne Lingold is currently the Associate Dean for Extended Learning at Cal State San Marcos at Temecula with administrative over-site of the Temecula campus. Her 25 years experience in higher education includes work at The University of Texas Pan American, the University of Oklahoma, Young Presidents’ Organization and Paris Junior College. She moved to Southern California with her daughter in February 2002 to help build the Extended Learning program at Cal State San Marcos. Seven years later Suzanne took her assignment to the Temecula Campus seriously, and moved to Temecula with her daughter to assimilate herself into the community so that she could know first hand how better to serve its residents. Suzanne considers it an honor and privilege to have served the Temecula Valley Chamber of Commerce for the past four years, and vows to continue her service as a Board Member to the betterment of the citizens and business community of Temecula. She believes the TVCC is a strong and viable organization committed to help businesses grow and prosper. Suzanne wants to continue her participation as an advocate to further TVCC efforts.

C R Y S T A L M A G O N S o u t h C o a s t W i n e r y R e s o r t & S p a

With over 25 years of experience in the marketing industry, Ms. Magon currently serves as the Director of Sales & Marketing for Temecula Valley Southern California Wine Country’s prized South Coast Winery Resort & Spa, winner of over 2,000 international and domestic wine awards and medals. Her roles at South Coast Winery have spanned from new property launch planning, brand development and positioning strategies, to print and online advertising, leisure and corporate sales, public relations and communication strategies. A hallmark to her community involvement is “South Coast Winery’s Wild Women of Wine Country,” a comprehensive 501(C)3 organization which supports non-profit programs targeted toward assisting women and children throughout Southern California and beyond. Demonstrating her commitment further to the community in which she lives, Ms. Magon has served on numerous non-profit and hospitality industry boards and committees, among them the Temecula Valley Center for Spiritual Living, Riverside County Commission For Women, Temecula Valley Chamber of Commerce, Temecula Valley Winegrowers Association, Boys & Girls Clubs of Southwest Riverside County, San Diego Convention and Visitors Bureau, and Susan G Komen For the Cure – Inland Empire Affiliate. Crystal strongly believes that any new business venture – whether through an existing business or a new neighbor – needs a strong, solid community to help it survive and prosper. That is the recipe for success so many businesses have enjoyed, through their involvement with the Temecula Valley Chamber of Commerce; and it is for this very reason she remains fully committed to the TVCC and participates on its Board.

T A M M Y M A R I N E E x e c u t i v e D i r e c t o r , H a b i t a t f o r H u m a n i t y

With over 23 years of experience in the non-profit sector, Tammy has served as Executive Director of Habitat for Humanity Inland Valley since February of 2005. She studied Business Administration at Colorado State University and completed the Non Profit Leadership Program at Cal State San Marcos in 1997. She has been an active member of the Temecula Valley Chamber of Commerce, serving on the State of the City Committee for over seven years, since 2005. She is the current President of the Southern California Affiliates Association (SCAA) and due to her experience in legislative policy, she serves as a member of the Advocacy Committee for Habitat California. She lives with her husband Scott, of 26 years and daughter Lindsay in Temecula.

P A U L N O L T A A s s i s t a n t D i r e c t o r , I n l a n d E m p i r e S m a l l B u s i n e s s D e v e l o p m e n t C e n t e r

Paul Nolta joined the Inland Empire Small Business Development Center (SBDC) team in 2005. A veteran of the United States Air Force and a graduate of San Francisco State, he has an extensive background in financial analysis and business planning. Paul manages and provides business consulting services. Paul works closely with resource partners in Southwest Riverside County, including the Temecula Chamber of Commerce, City of Temecula’s TVE2, and he provides one-on-one counseling services in each location.

Paul is passionate about assisting current and aspiring entrepreneurs. He lives and works in the area and takes great pride in the numerous successes of local business expansions and start ups. Client success stories come from diverse companies such as The Raw Vegan, License 2 Bling, REE Heating and Air, Solar, Artisan’s Palate, and Bikram Yoga Temecula.

He takes an active role in his community by serving on the Board of Directors for the Temecula Chamber of Commerce, and volunteering for the past 6 years with the Murrieta Valley High School’s Virtual Enterprise Program. Paul works to provide business owners with the tools and guidance needed to become successful in today’s challenging economic climate.


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J E F F P O W E L L B u s i n e s s H u m a n R e s o u r c e s D i r e c t o r , W o r l d w i d e M a n u f a c t u r i n g , A b b o t t V a s c u l a r

Jeff is currently the Business Human Resources Director, Worldwide Manufacturing, for Abbott Vascular, a division of Abbott Laboratories, where he has worked for 23 years. Jeff and his family moved to Temecula in 2008 after Abbott transferred him to Southern California from Illinois.The Powell’s reside in the Morgan Hill community of Temecula. Jeff has served on the Board of the Temecula Chamber for three years and is an active participant in the community. In addition to 12 years of coaching youth football and eight years as a Boy Scouts of America leader, Jeff pro-actively volunteers with many service clubs, non-profits and charitable organizations, such as Child Spree, People Helping People, Habitat for Humanity, Rancho Damacitas, Boys and Girls Club, and the Giving Tree. In the Abbott organization, Jeff plays a key role in the Employee Giving Campaign that benefits many of the non-profit organizations in the Inland Empire, and he volunteers as “Santa” in the annual Children’s Holiday Party. Jeff has a special passion for a foundation that he and his family formed after the death of his 12-year old son Nathan. The foundation, called the Lax Angel Foundation, supports kids who play lacrosse by funding equipment, summer camps and books for college. Jeff is known for his positive attitude and compassion for others.

R I C H A R D R A W S O N M B A ; C E O , L o m a L i n d a U n i v e r s i t y M e d i c a l C e n t e r – M u r r i e t a

In April of 2012, Loma Linda University Medical Center and Loma Linda University Health System named Richard L. Rawson, MBA, as the new Chief Executive Officer at Loma Linda University Medical Center–Murrieta. Mr. Rawson also carries a Senior Vice President for Strategic Planning role for Loma Linda University Health System. The new LLUMC-Murrieta, opened in early 2011 and is currently growing rapidly under Rick’s leadership. With a focus on patient care and quality, Rick is driving many key initiatives and leading service line development projects that will give the community access to more healthcare services at the facility and in the Professional Office Building adjacent to the hospital. With more than 28 years of health care experience, Mr. Rawson is a visionary leader, with a track record of growth and financial performance, creating new innovative programs with a focus on patient-centered care and leadership development. Mr. Rawson has held a variety of administrative and financial positions throughout Northern and Central California. Mr. Rawson holds a bachelor’s degree in Business Administration from Loma Linda University and a Master’s of Business Administration from California State University, Bakersfield. Mr. Rawson and his wife, Sandee, have one grown daughter, Shauna.

J A N E S E M . R E Y E S C F O , C o m m u n i t y L i t t l e B o o k

The Reyes Family business, Community Little Book began in 1984, publishing telephone directories in the L. A. market. In 1988, they relocated the business to the Temecula Valley and immediately became a part of the community. Janese and her family enjoy living and working in the Temecula Valley. Janese has served as a past board of director for the Temecula Chamber from 2001-2006, where she served as Secretary for 2 years. As a board member for the past 3 years, Janese feels she can represent the local independent businesses and hopes to continue to do so in the future. Community Little Book is a founding member of the Temecula Chamber Chairman’s Elite Circle. Janese is also a member of the Murrieta, Lake Elsinore, Wildomar, Sun City and Menifee Chambers. Through her leadership and commitment to the valley, she has given her time and resources to many charitable organizations such as: Susan G. Komen, Race for the Cure, Temecula Rotary, Temecula Children’s Museum, Temecula and Murrieta Libraries, The Old Town Theatres, Boys & Girls Club, Temecula and Murrieta High School sports and scholarship programs just to name a few. Janese has made an impact in the lives of many because of her sincerity and giving nature. Her past experience with the Chamber has been invaluable and her commitment to the continued success of the organization. Janese is honored to serve the community and strives to keep local businesses in business.

R O B E R T B . R O S E N S T E I N A t t o r n e y , C o - P r e s i d e n t , T h e L a w O f f i c e s o f R o s e n s t e i n & H i t z e m a n , A A P L C

Robert is the Co-President of Rosenstein & Hitzeman, AAPLC and has been practicing business law in the Temecula Valley for over 20 years. As an attorney, Robert has been assisting businesses and individuals with their legal needs right here in our community. Robert has been involved in many civic activities and is a member of the Board of Directors of the Temecula Theater Foundation and is currently serving as a member of the Temecula Valley Chamber of Commerce Board of Directors. Through Rosenstein & Hitzeman, Robert has been involved in supporting many of the area charities and providing many of the organizations with legal assistance when the need has arisen. Robert has served as a director on on various business boards, and has advised and organized hundreds of businesses and companies during his 33 years of practicing business law. Robert is a strong supporter of the Temecula Valley Chamber of Commerce and has stated he believes that the success of Rosenstein & Hitzeman is due in part to the strong support of the Temecula Valley Chamber of Commerce for business. Robert has enjoyed serving on the Board of Directors of the Temecula Valley Chamber of Commerce during the past 2 years and looks forward to assisting the community and the Temecula Valley Chamber of Commerce as they continue to grow in the future.

All Jewish and Interfaith Families Please Join Temple Beth Sholom for Shabbat Services

“It’s not how much or how little you have that makes you great or small, but how much or how little you are with what you have.”

- Rabbi Samson Raphael Hirsch

951.679.0419

tbstemecula.org

26790 Ynez Ct. Suite B Temecula, CA 92591

Located in the Temecula Chamber of Commerce building

Friday Nights7:30pm followed by an Oneg ShabbatSaturday Mornings10:00am followed by a Kiddush lunch

Student Rabbi Sandy RosensteinCantor Jeff Schwimmer


10 | TEMECU LA TODAY | MAY • J UNE 2014 MAY • J UNE 2014 | TEMECU LA TODAY | 1 1

A L R U B I O H u m a n R e s o u r c e s M a n a g e r , D C H A u t o G r o u p T e m e c u l a

Al has lived in the Temecula Valley for over 20 years with his wife Rita. He was the General Manager at La Masters of Fine Jewelry when he first came to town in 1992. He became a Team Member at DCH Auto Group (formally Norm Reeves Super Group) in 2002. Al has a strong belief in giving back to his community and enjoys running into and chatting with his neighbors around town. His first volunteer assignment was with the Community Recreation Board (CRC) back in the early 90’s. He has been a member of the Temecula Sunrise Rotary Club, serving as President in ‘98/’99, and served on the Board of Directors for Heart for Children for over 10 years. He is a current member of the Rotary Club of Old Town Temecula serving as President in ‘08/’09 and is a Board Member of the recently formed Manzanita Ranch as well as becoming part of the “Arrive Alive on the 15” task force. Al says he and Rita are very fortunate and proud to be a part of this great community.

J A C K I E S T E E D S u n s e t O n e , B u s i n e s s D e v e l o p m e n t C o n s u l t a n t

Jackie Steed has lived and worked in Temecula with her husband and 2 boys for the last 12 years. From 2006-2011 she was a small business owner and served on the Board of the Temecula Chamber for 2 years before taking some time out to return to her homeland of Ireland. Jackie returned to Temecula in July 2012 simply because she loves this area and everything it has to offer. She has volunteered for many non-profits over the last 6 years including, Safe, Susan G Komen, Habitat for Humanity and Oak Grove to name a few. She has served on the board of Our Nicholas Foundation for the last 4 years. Jackie has always had a passion for the Temecula Chamber and everything that it offers the business community.

All Jewish and Interfaith Families Please Join Temple Beth Sholom for Shabbat Services

“It’s not how much or how little you have that makes you great or small, but how much or how little you are with what you have.”

- Rabbi Samson Raphael Hirsch

951.679.0419

tbstemecula.org

26790 Ynez Ct. Suite B Temecula, CA 92591

Located in the Temecula Chamber of Commerce building

Friday Nights7:30pm followed by an Oneg ShabbatSaturday Mornings10:00am followed by a Kiddush lunch

Student Rabbi Sandy RosensteinCantor Jeff Schwimmer



2014 STATE OF THE CITY ADDRESS P R E S E N T E D B Y T H E H O N O R A B L E M A Y O R M A R Y A N N E D W A R D S

MORNING MIXER B E G I N Y O U R D A Y W I T H R E F F E R A L S , L E A D S A N D O P P O R T U N I T I E S

T H U R S D A Y , M A Y 8 , 2 0 1 47 : 3 0 a m – 1 0 : 0 0 a m

P e c h a n g a R e s o r t & C a s i n o , 4 5 0 0 0 P e c h a n g a P a r k w a y

S p o n s o r e d b y T e m e c u l a V a l l e y H o s p i t a l

Join us for this annual event in which Temecula Mayor Maryann Edwards will present on the recent accomplishments and future projects within the City. Tickets: $40 per person or $500 for a corporate table of 10 people. Reservations can be made online at www.temecula.org or by calling the Chamber office at (951) 676-5090.

The TVCC Morning Mixer is a networking event held the 4th Wednesday of each month. It is attended by over 60 Chamber members and business professionals. This year the event will be held at BJ’s Restaurant in Temecula located at 26500 Ynez Road. TVCC members are free to attend and future members are $20. There are available openings for Spotlight Speaker Sponsors and Expo Table Sponsors. For more information, please contact the Temecula Chamber at (951) 676-5090.





P r e s e n t e d b y t h e T e m e c u l a V a l l e y C h a m b e r o f C o m m e r c e

Brought to you by Loma Linda University Medical Center, Murrieta and Southwest Riverside County Association of Realtors.Thursday, June 5, 20147:30 a.m. – 9:30 a.m. South Coast Winery Resort & Spa 34843 Rancho California RoadThis year’s forecast features an informative presentation by Keynote speaker, Paul Marra, Senior Principal, Keyser Marston Associates, Inc.Mr. Marra is a Senior Principal with Keyser Marston Associates, Inc. in the San Diego office. He has over 25 years experience in real estate market and financial evaluation, fiscal and economic impact assessments, and public/private partnerships. He provides advisory services to public agencies and private clients in Southern California. His areas of concentration include feasibility analyses for market-rate and affordable housing, developer solicitation and negotiations, assessment of development potential and revitalization strategies and affordable housing policy and transactions. Additional forecast presentations will be provided by Bruce Norris, President of the Norris Group and Jim Cory, Senior Vice President of Retail Leasing, Forest City and Brenda Benter, Director of Leasing, Forest City. City Managers from surrounding areas will also present on what their City is looking forward to in the upcoming year. For more information or for reservations, please contact Jennifer Cloud at (951) 676-5090.

T H A N K Y O U T O O U R S P O N S O R S :Title Sponsors:Loma Linda University Medical Center, MurrietaSouthwest Riverside County Association of Realtors

Speaker Sponsor:Southwest Healthcare System

Presentation Sponsor: Commerce Bank of Temecula Valley

Breakfast Sponsors:Abbott Vascular

Program Sponsor:Southern California Gas Company

Affiliate Sponsors:California State University San Marcos The Law Offices of Rosenstein &Hitzeman, AAPLC

Corporate Partners:City of Temecula Pechanga Resort & Casino

Facility Sponsor:South Coast Winery Resort & Spa



M E D I A S P O N S O R S

Explore the diverse wonders of the lands “down under.” A 12-day adventure that is sure to be a once in a lifetime opportunity. Delve into the colorful world of the Great Barrier Reef. Enjoy a guided tour of the Sydney Opera House. Meet Australia and New Zealand’s famous wildlife up-close. Take a rainforest adventure in Cairns and finish your tour 3 days in the beautiful tropical paradise of Fiji. Travel with ease knowing that Collette Vacations has selected the best hotels, restaurants, and tour guides for your trip.

You and your family will depart on Monday, March 2, 2015 and return on Saturday, March 14, 2015. The cost of this incredible trip is $3,999 based on double occupancy. Price includes: Round Trip Air from Los Angeles Int’l Airport and Hotel Accommodations and 15 meals. Not included in price: Cancellation waiver and Insurance of $270 per person. To learn more about the tour, join the Chamber for a special travel presentation on Tuesday, May 13, 2014 at 6:30 p.m. or contact Jennifer Cloud at 951-676-5090.

EXPERIENCE A TASTE OF THE SOUTH PACIFIC W I T H T H E C H A M B E R ; M A R C H 2 - 1 4 , 2 0 1 5



AmericanWest BankMonique Lambert

27425 Ynez Rd Temecula, CA 92591

(951) 699-9091www.AWBank.net

Bongiornos NY Pizzeria Kym Bongiorno

32459 Temecula Parkway, Ste D105Temecula, CA 92592

(951) 302-7400

Mariposa Ice CreamTim Rose

29073 Overland Drive Ste CTemecula, CA 92591

(951) 676-1088www.MariposaTemecula.com

The Temecula Valley Chamber of Commerce celebrates each new member with a ribbon cutting ceremony. Or, if you are an existing member and move locations let the business community know with a ribbon cutting. At no additional charge Chamber staff and Ambassadors will to come out to your place of business and will bring the camera, red

ribbon and the giant scissors. If you have a home office or no physical business location we can do it right at the Chamber. Contact Katie in the Membership Department at [email protected] to learn more or to schedule your ribbon cutting.

RIBBON CUTTINGSC E L E B R A T I N G L O C A L B U S I N E S S !



RGS EnergyLisa Stergulz

41567 Cherry Street Murrieta, CA 92562

(951) 304-3301www.RGSEnergy.com

Ultimate Payment SolutionsLaurent Urich

Temecula, CA 92591(310) 709-5635

www.UltimatePaymentSolutions.com

Rucker OrthodonticsJonathan Rucker

31560 Rancho Pueblo Rd Ste201Temecula, CA 92592

(951) 302-0685www.RuckerOrthodontics.com

Third Street SmokehouseCraig Puma

41915 3rd StreetTemecula, CA 92590

(951) 694-4BBQ (4227)www.ThirdStreetSmokehouse.com

Today more than ever, California businesses face increasing demands to comply with labor laws. The TVCC wants to make it easy for your business to meet compliance requirements. No matter how many employees you have in California, your business is required to post employment notices in a central location and distribute certain pamphlets. Severe fines and penalties will be assessed if a business doesn’t display a current poster.

You can order your posters now at temecula.org or call 951-676-5090

UPDATES & CHANGES T O T H E 2 0 1 4 C A L I F O R N I A & F E D E R A L E M P L O Y M E N T P O S T E R

18 | TEMECU LA TODAY | JANUA RY • F EB R UA RY 201 4

V Y P N E W S

Jasmine a graduate of California State University of San Bernardino, recently received a degree in History. Her passion of history and profound understanding of politics persuaded her to join a campaign.

Jasmine is the field director for congressional candidate of the fiftieth district, James Kimber. As field director she is in charge of operations such as data entry, managing volunteers, community

outreach, and community education. “My job has offered me an opportunity to network with people in different communities,” Jasmine says, “I always enjoy attending VYP events, it is a great opportunity to connect with other young professionals in the community. I am fortunate to be working amongst communities who have received me with a warm welcome, and this is made possible by organizations such as VYP.”

Originally from the Chicago area, Margaret is an alumni from the University Arizona where she majored in English Literature and Creative Writing. She continued her education at the University of Phoenix where she obtained her Master Degree in Organizational Management. Margaret, her husband and two kiddos moved to Temecula almost five years ago from Phoenix and love living in a small town near major cities. They enjoy hanging out in Carlsbad, Snowboarding/Skiing, wine tasting, traveling and hiking. She works with the American Heart Association where their mission is building healthier lives

free of cardiovascular disease and stroke. They are focused on obtaining our 2020 impact goal to improve the cardiovascular health of all Americans by 20% while reducing deaths from cardiovascular disease and stroke by 20%. The Temecula Valley Heart and Stroke Walk in the Spring at Lake Skinner is their signature fundraiser and health and wellness event with over 2,000 participants each year. In addition, throughout the year they reach out to the community through education, advocacy and research. The American Heart Association is currently funding over $500,000 in research grants in the Inland Empire.

May 22nd – 5:30-7:30pm @ Get Air Temecula– Members and immediate family free, Non-members $15. Please preregister online with waivers.

June 26th – 5:30-7:30pm @ Epic Rollertainment – free for members ($4 skates) Regular price for non-members

July 24th -5:30-close @ Mulligan Family Fun Center – Members RSVP each attendee and receive free entry or $10 at the door per person. Non-members pay $15 per person. Allows for free access to Lazer Tag, Rock Wall, Go Carts and Mini Golf until closing time.

MAY’S FEATURED MEMBERJ A S M I N E G O N Z A L E S – K I M B E R F O R C O N G R E S S

JUNE’S FEATURED MEMBERM A R G A R E T S L U Y K – A M E R I C A N H E A R T A S S O C I A T I O N

VYP FAMILY MIXER SERIESB R I N G T H E K I D D O S O U T F O R A N I G H T O F F U N

J ANUARY • FEBR UARY 2014 | TEMECU LA TODAY | 19

V Y P N E W S



TEMECULA STUDENT OF THE MONTH W H E R E A R E T H E Y N O W ?

A N N E T A Y L O R 2 0 0 9 S t u d e n t o f t h e Y e a r , L i n f i e l d C h r i s t i a n H i g h S c h o o l

Anne Taylor is the owner of Anne Taylor Catering, currently headquartered in Temecula. She had a wonderful upbringing in this community and attended Linfield Christian High School. At seventeen, she started her business when she was asked to do personal chef jobs and cater some school banquets and eventually gained enough experience over the years to make 70% of her business, weddings. In 2009, her senior year, she was elected Student of the Year. This definitely added to her confidence as she looked forward to attending the university of her dreams In September, she attended Point Loma Nazarene University and majored in Nutrition and Food with an emphasis on Business. She continued to grow her catering business through her college years, using her classmates and family members as her service attendants. During her junior year, she was given a unique study abroad opportunity to attend the Apicius Culinary International in Florence, Italy. It was there, that she was able to refine her culinary skills and learn from students and teachers from around the world. Anne has been so blessed to do the things she loves in her career and that is to travel, cook and serve others. In 2013 she received “Entrepreneur of the Year,” through a program that Point Loma Nazarene University puts on to encourage students and grads to put together business plans for their start up or existing businesses. She was also recently recognized by the Murrieta Chamber of Commerce as a “Forty under 40” young mover and shaker of the Valley, for her success in business and giving back to the community. She is a new member of the Temecula Valley Chamber of Commerce and has already catered their most recent mixer at the Broken Yolk Cafe. Anne looks forward with excitement to serving all her clients with her excellent staff in providing “fresh, healthy, gourmet food.”

C O R R I C H A S E 2 0 1 2 S t u d e n t o f t h e Y e a r , R a n c h o V i s t a H i g h S c h o o l

Since being awarded the 2012 Student of the Year, Corri enlisted in the United States Navy on April 10, 2013. The award gave her the confidence she needed and affirmed her hard work to graduate high school, despite the obstacles put in her path. She successfully graduated boot camp in Great Lakes, Illinois on June 7, 2013. She was part of the Division that performs at events and graduations. After that, Corri attended the Aircrew Survival Equipmentman (PR) A-School in Pensacola, Florida and graduated on November 8, 2013. She is currently working on aircrew survival equipment at the Fleet Readiness Center in the Whidbey Island Naval Air Station located in Oak Harbor, Washington. Most recently she graduated from the Auxiliary Security Force Academy on February 14, 2014 and is a member of the security force for the Naval Air Station. She continues to astound us with her perseverance and dedication to her education and her country.

The Student of the Month program was founded in 1992 by Sally Myers of Sizzler Restaurants/BMW Management. The Mission of the program is to bring the community together to honor and praise local high school seniors for demonstrating character, integrity, love of learning, involvement in school activities, athletics, and community service. Or the ability to overcome challenging life circumstances without compromising their education. The “heartbeat” of Student of the Month is the student who makes a difference in their home, school and community with sincerity and passion. They must be college or trade school bound.

The Students of the Month are selected by the faculty and staff from each school from September through April. In April, all of the Students of the Month compete for the Student of the Year Award through a rigorous scholarship application administrated by the TVCC The eight Students of the Year and their parents will attend the formal Student of the Year Scholarship & Recognition Breakfast in May and will be awarded a scholarship donated by local businesses and organizations.



S t u d e n t o f t h e M o n t h B r e a k f a s t S p o n s o r s :

Azusa Pacific University, Murrieta Regional Center

Bank of America Merrill Lynch

California Bank & Trust

California Baptist University Online

California State University San Marcos

Central Security Services / Vyanet

David Neault Associates, Inc.

Deron Johnson, CPA

Erickson-Hall Construction

Hospice of the Valleys

Julie Ngo Agency State Farm Ins.

LPL Financial—Tiffany Robertson

Motion Sports MD– Dr. Jerry Hizon

Pacific Western Bank

Paradise Chevrolet Cadillac

Professional Hospital Supply

Rancho Ford

Riverside County Office of Education

Robinson Printing

Rotary Club of Temecula

Sizzler Restaurant

Stadium Pizza

Toyota of Temecula Valley

Uhler Spine Sports Medicine & Family Practice Clinic

Virtual Outsourcing Solutions

S t u d e n t o f t h e M o n t h S c h o l a r s h i p S p o n s o r s :

Abbott Vascular

Commerce Bank of Temecula Valley

David Neault Associates, Inc.

Erickson-Hall Construction

Leslie A. Doherty, CPA, APC

Loma Linda University Medical Center, Murrieta

Milgard Windows and Doors

Pacific Western Bank

Paradise Chevrolet Cadillac

PKC Kuebler, APC, CPA

Promenade Temecula

Rancho Family Medical Group

Sunpro Solar

Temecula Valley Hospital

Toyota of Temecula Valley

S t u d e n t o f t h e M o n t h G i f t S p o n s o r s :

Brunswick Cal Oaks Bowl

Castle Amusement Park

Clear Blue Promotions

Charley’s Grilled Subs

Get Air Trampoline Park

In-N-Out Burger

Jersey Mike’s Subs

Lake Elsinore Storm Baseball

Lazy Dog Cafe

McDonald’s Temecula

Mulligan Family Fun Center

Promenade Temecula

Richie’s Real American Diner

Robinson Printing

Save The Animals Today

Sizzler Restaurant

Temeku Cinemas

Texas Roadhouse

S t u d e n t o f t h e Y e a r G i f t S p o n s o r s :

Costco

CR&R Environmental Services

Linfield Christian School

Loma Linda University Medical Center, Murrieta

Nash Dental Care

Promenade Temecula

Rosa’s Cantina

Tulips, Trophies & Treasures

S t u d e n t o f t h e M o n t h M e d i a S p o n s o r s :

Blinkit Photography

City of Temecula

Mayor Maryann Edwards

CR&R Environmental Services

Group 1 Production

LPL Financial

Temecula Valley Chamber of Commerce

Temecula Valley Unified School District

Time Warner Cable

To learn more about the program or to inquire about sponsorship opportunities, please contact Brooke Nunn at (951) 676-5090 or visit www.temecula.org/student-of-the-month.

A S P E C I A L T H A N K Y O U T O T H E 2 0 1 3 - 2 0 1 4 T E M E C U L A S T U D E N T O F T H E M O N T H S P O N S O R S :




C H A M B E R C A L E N D A R J U N E 2 0 1 4Thursday, June 57:30-10am – Economic Forecast @ South Coast Winery Resort & Spa8-9am – Ambassador Training @ TVCC4-5:30pm – New Member Reception @ TVCC

Friday, June 68-9:30am – Coffee Connection @ TVCC

Tuesday, June 1012-1:30pm – Business Encounter @ TVCC “Creative Ways to Extend a Shrinking Budget”

Wednesday, June 118-9am – Membership Committee Mtg. @ TVCC

Friday, June 1310am Wine Country Classic Golf Tournament@ Temecula Creek Inn

Monday, June 1612pm – Southwest California Legislative Council @ SW Riverside Assoc. of Realtors

Wednesday, June 185:30-7:30pm – Mixer @ Lienzo Charro

Thursday, June 199-11am – “Open for Business” – SBDC presentation @TVCC

Wednesday, June 257:30-9:15am – Morning Mixer @ BJ’s Restaurant

Thursday, June 267:30am – TVCC Board Meeting

C H A M B E R C A L E N D A R M A Y 2 0 1 4Friday, May 28-9:30am – Coffee Connection @TVCC

Tuesday, May 612-1:30pm – Power Networking Workshop @TVCC

Thursday, May 87:30-10am – State of the City Address @Pechanga Resort & Casino

Friday, May 99-11am – Professional Development Series @TVE2 “Building a Healthier Business – Fortune in the Follow Up”

Tuesday, May 1312-1:30pm – Business Encounter @ TVCC “The Importance of Consistency in Managing”

Wednesday, May 148-9am – Membership Committee Mtg. @ TVCC

Friday, May 169-11am – Professional Development Series @TVE2 “Building a Healthier Business””

Monday, May 1912pm – Southwest California Legislative Council @ SW Riverside Assoc. of Realtors

Wednesday, May 215:30-7:30pm – Mixer @ Temecula Creek Inn

Thursday, May 227:30am – TVCC Board Meeting

Wednesday, May 287:30-9:15am – Morning Mixer @ BJ’s Restaurant

WHY JOIN? T H E T E M E C U L A V A L L E Y C H A M B E R O F C O M M E R C E

Being a member of the Temecula Valley Chamber of Commerce (TVCC) offers numerous benefits and keeps business owners on top of important, ever-changing issues and trends within the City. Membership with the TVCC gives your business credibility, making consumers more likely to do business with you. Founded in 1966, the TVCC has long been a crucial element to Temecula’s business initiatives. The Chamber fosters a greater sense of business community, identifies emerging leaders, and advocates on behalf of small businesses.To learn more about being a member of the TVCC, call Katie Cook, Membership Director, today!


M E M B E R N E W S


Achieve SAT Test PrepStephanie Fiske27470 Jefferson Avenue, Ste. A-4Temecula, CA 92590(951) 263-1728www.TemeculaSAT.comEducating, Tutoring

Air Design Party DecorAdam PerezTemecula, CA 92591(760) 405-1917www.AirDesignPartyDecor.comBalloon Décor, Party Games & Supplies

Anne Taylor CateringAnne Taylor27452 Jefferson Avenue, Ste. B-1Temecula, CA 92590(951) 907-8874www.AnneTaylorCatering.comCatering, Personal Chef

ATL Wings Your WayJason Gunner42197 Margarita RoadTemecula, CA 92591(951) 892-8465www.ATLWingsYourWay.comRestaurant

Blue Water GrillJim Ulcickas26700 Ynez RoadTemecula, CA 92591(949) 675-3474www.BlueWaterGrill.comRestaurant

Mike Cachat1615 Eastridge AvenueRiverside, CA 92507(951) 334-1002Individual

DDR Professional Services, Inc.David Warren43200 Business Park DriveTemecula, CA 92590(310) 562-3832Health Care Services

Epic Dry, Inc.Nicole Patterson41661 Enterprise Circle North, Ste. 117Temecula, CA 92590(855) 374-2379www.EpicDry.comFire & Water Damage Restoration

Erin Harty Speech-Language Pathology, PCErin HartyTemecula, CA 92591(949) 439-4138www.ErinHartySLP.comSpeech Therapy

The Fidelis GroupBrian Link27890 Clinton Keith Road, D297Murrieta, CA 92562(951) 595-0595www.FidelisGroup-LLC.comHuman Resource Management, Private Investigation

The Gifting GroupAndrea Stringer42210 Zevo DriveTemecula, CA 92590(951) 296-0310www.AlderCreekGiftBaskets.comGift Baskets, Gifts

Gladiators of ChristDeborah Csecs40820 Winchester Road, #1960Temecula, CA 92591(951) 296-3510www.GladiatorsOfChrist.comClothing, Retail

Harvest 2ULeah DiBernardo28410 Old Town Front Street, #112Temecula, CA 92590(951) 694-3663www.Harvest2U.comAgriculture, farming - Organic /Distribution

Level One Merchant ServicesTrish PurcellTemecula, CA 92591(858) 740-9093www.LevelOneMerchantServices.comCredit Card Processing

Miramonte Winery/Celebration CellarsYesika Lavyn33410 Rancho California RoadTemecula, CA 92591(951) 506-5500www.MiramonteWinery.comMeeting Rooms, Wineries

One Trust Home Loans / One Trust Senior LendingJenna BlakeOne Ridgegate, Suite 220Temecula, CA 92590(951) 383-4288www.OneTrustHomeLoans.comReal Estate Mortgage Loans

Panini & HopsScott Salmonsen27715 Jefferson Avenue, Ste. 106Temecula, CA 92590(951) 308-9206Pub / Taverns, Restaurant

Portable Charging SolutionsRobert CoffyTemecula, CA 92591(951) 795-5275www.PortableChargingSolutions.comTechnology Services

Premier Pools and SpasJeff Boyer43020 Blackdeer Loop, #106Temecula, CA 92591(951) 296-0199www.PPAS.comPools and Spas

Rahn Conservation Consulting, LLCMatthew RahnTemecula, CA 92591(951) 764-8439www.RahnConservation.comConsulting, Planning

Realty One Group Southwest - Paul DeSimonePaul DeSimone41463 Margarita Road, Suite 100Temecula, CA 92591(951) 526-4647www.PMDeSimone.comReal Estate , Real Estate New Homes/Residential

Reputation ImpressionPamela Hastings9245 Activity Road, #106San Diego, CA 92126(888) 302-9791www.ReputationImpression.comInternet Marketing, Marketing

Rucker OrthodonticsJonathan Rucker31560 Rancho Pueblo Road, Ste. 201Temecula, CA 92592(951) 302-0685www.RuckerOrthodontics.comDentists

San Diego Wine TastingAndrew Spinoso4300 Newton Avenue, #52San Diego, CA 92113(619) 800-5468www.SanDiego-WineTasting.comTour Operators, Transportation

SD HOT LIMOS AND PARTY BUSAndrew Spinoso4300 Newton AveSan Diego, CA 92113http://www.sdhotlimos.comLimousines, Transportation

Subconscious Mind ToolsScott Kee29645 Rancho California Road, Ste. #214Temecula, CA 92591(951) 501-9325www.SubMindTools.comCounseling, Hypnotherapy

Superior Gate ServicesScott Osborne29135 Melby DriveLake Elsinore, CA 92532(855) 747-4283www.AAutomaticGate.comGates/Automatic

Temecula TutorHelai MillerTemecula, CA 92591(310) 872-7818www.TemeculaTutor.comEducation, Tutoring

Third Street SmokehouseCraig Puma41915 3rd StreetTemecula, CA 92590(951) 694-4BBQ (4227)www.ThirdStreetSmokehouse.comRestaurant

T-MobileMarcus Schmidt3 MacArthur Place, Ste. 1000Santa Ana, CA 92707(909) 223-3000www.T-Mobile.comCellular Phones, Telecommunications

T-Mobile USAOrlando Borboa3 MacArthur Place, Ste. 1000Santa Ana, CA 92707(951) 816-2813www.T-Mobile.comCellular Phones

Tri-Valley PageantsLowona CrawfordMurrieta, CA 92562(951) 473-6015www.TriValleyPageant.comPageants

Wilson Creek ManorAbby Trybulski35250 Loma Ventosa LaneTemecula, CA 92592(951) 699-3900www.WCWManor.comBed & Breakfast Accommodations, Hotels

NEW MEMBERS A V E R Y S P E C I A L W E L C O M E

M E M B E R N E W S


RENEWING MEMBERS T H A N K Y O U

ABC Child Care Center

ABC Village

ACE Computer Technology

Aces Driving School

ADGInsurance.com

All From the Heart

Alliance Propane, Inc.

Allie’s Party Equipment Rentals, Inc.

Anderson & Associates Counseling Services, Inc.

Ardent Mobile Drug Testing

Atlas Copco

Bennett & Bennett

Best Friend Financial Tax & Immigration Service

Black Market Brewing Co.

Brighton Collectibles

California Equine Retirement Foundation

California Southwestern Insurance Agency

Carol’s Restaurant at Baily Winery

Celebrity Foundation for Children

Celestial Content Services, LLC

Certified Folder Display Service, Inc.

Citslinc International, Inc.

Clear Channel Radio Temecula

Coldwell Banker Residential Brokerage

Competitive Edge Construction, Inc.

Congressman Duncan D. Hunter, 50th District

Corman Leigh

CPL-Cable, Pipe & Leak Detection, Inc.

CR & R Environmental Services

Crescent Heights Apartments

Crown Hill Pizza

Daniel E. Greene CPA

E.A.T. Extraordinary Artisan Table

Econ.Dev.Corp. of Southwest California

Edward Jones Investments - Andy Craig

Equity Management

European Autowerks / Quality 1 Auto Service, Inc.

Executive VIP Transportation

Extra Space Storage

Fallbrook Country Inn

First Citizens Bank

Grapeline Wine Tours

Green Chiropractic

The Health Insurance Agency

Hillcrest Academy

Inn at Churon Winery

JDS Video & Media Productions, Inc. / JDS Actors Studio

Kid’s World

La Pointe Wealth Management

La Quinta Inn & Suites

Lamar Advertising

Larson & Solecki, LLP

Law Office of Robin Johnson

LegalMatch

Magical Adventure Balloon Rides

MaidPro of Temecula and Murrieta

Massage Envy

MFI Recovery Center

Miller-Jones Mortuary

Minuteman Press

MorrisonMcNabb/James R. McLaughlin

Mr. Rooter Plumbing

Mueting Media

New Life Ultrasound, Inc. - 3D/4D Imaging Studio

Open Jar Concepts

Pacific Advisors - Tom Somers

Pacific Marine Credit Union

Peg McLaughlin Paralegal & LDA Services

Petrol Orthodontics

Prime Lending - Myrna Crowther

R&R Payroll and Bookkeeping Services

Rancho Ford

Rancon Real Estate - Sandy Tyler

RGS Energy

Robert Renzoni Vineyards & Winery

Rodeway Inn

Rodrigo’s Mexican Grill

Salvation Army, The

Select Staffing-Temecula Branch

Send Out Cards

Sonoma at Mapleton

Souplantation

Southern California Edison

Springleaf Financial Services

Stews Barber Shop

Storage Express

Sunset One Escrow

Superior Inflatables

Temecula Carpets, Inc.

Temecula Citizen Corps

Temecula Olive Oil Company

Temecula Realty

Temecula Roofing Company

Temecula Valley / So Cal Plumbing

Temecula Valley Drywall, Inc. / Timberlake Painting

Temecula Valley Insurance Agency

Temecula Valley Music for Young Children

Temecula Valley Winegrowers Association

Temple Beth Sholom

Tri Valley Medical Weight Control

Truax Development, Inc.

U~T San Diego | The Californian

The Vineyards at Old Town

Voit Management

W.J. Bradley Mortgage Capital Corporation

Wells Fargo Advisors, LLC

951.676.5090 www.temecula.org

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M E M B E R N E W S


CAPITALIZE ON SOCIAL MEDIA H O W I W E N T F R O M Z E R O T O 3 8 0 , 0 0 0 T W I T T E R F O L L O W E R S W I T H O U T S P E N D I N G A D I M E

As social media is becoming more engrained in our everyday lives, it is becoming imperative for businesses to get on board. And Twitter is huge for companies, as it provides a place to share news, engage with loyal customers and attract new ones. But it isn’t easy.While some opt for quick fixes, like buying followers (something I have never done), I don’t see the point in these sketchy tactics. It may offer short-term spike, but it doesn’t provide the kind of engagement that organic followers do.When I joined the social media movement in March of 2009, I was just an observer for the first six months. But by remaining consistent and sticking with daily-following methods, my account began to grow. Now with more than 380,000 followers, people often ask me for advice on growing a following on Twitter. Here are a few very simple ways to grow your following (along with the process of what I do on Twitter) that you could also implement on your other social channels.Return favors. Follow people that retweet or favorite your tweets, especially when they take the time to read articles you’ve written and share a comment with you. Also take the opportunity to engage when possible. The more you reach out, the more folks will return and reciprocate -- by following or making comments. You can apply this across all your social networks.Remain active. Follow new people every day even if you can only afford a few minutes on each network. I usually do this on my phone while I am waiting on someone.

Widen your net. People say quality over quantity? True, however, I would rather have both to maximize your reach. You must continue to build your community -- whether online or offline. I’ve met many of my community contacts from my tweets or share.Make retweeting a habit. Although I have many followers to focus and respond to, I make my rounds every day to retweet at least one new person a day. This sometimes will give you a fan for life. You can apply this same exact method to grow your following and community on any of your networks. I love Instagram, I spent a month focusing on following, in no time my social media presence grew there very quickly. That said, you must be consistent in harvesting your following and engaging with others on a daily basis.Pay attention. Keep your eyes open for those who retweet you often or share your blog. Favorite a tweet to let the individual know you see them. At a later point in time, perhaps return the favor as time permits. How does this help with your following? The more people see that you appreciate their efforts, they will more likely retweet you whenever online. The more visible your brand or Twitter handle lands on other pages, the more likely you will generate more organic following.Stay focused. Tweet relevant and high quality content. People will regularly visit your page to share your tweets. When people are excited to pass along your message, additional branding and visibility to your account.

Keep networking and engaging. Take it offline. These days, people share their love of food, nature and other passions. For instance, if you are passionate about photography, organize a photo walk. When you take social media offline, people will share photos of you along with your Twitter handle to their audience, in turn you will get more followers. This is a great way to start a conversation online and offline. Showcase your skills. Twitter is a great place to show off your talents, especially writing and photography. If you are a writer with informative, pertinent content, put it on Twitter. Same goes for amazing photos. People will share your articles or images and this will give you visibility to more admirers.Find influencers. Reach out to other thought leaders and feature 10 people on your blog. They will be happy to share your content to their readers and this will also grow your readers as well as followers.Diversify. Do not put all your eggs in one basket. With this last point, apply these ten tips in other social channels where the methods may fit to grow your network. Technology changes very rapidly, it’s smart to keep a pulse on the current social world.I hope that these ten points will help you grow your brand. Remember the more seeds you plant, the larger the harvest. An hour a day focusing on following will give you a robust community.

By Ann Tran


C I T Y N E W S

TEMECULA’S SILVER ANNIVERSARY D E C E M B E R 1 S T 2 0 1 4 M A R K S T E M E C U L A ’ S 2 5 T H A N N I V E R S A R Y A S A C I T Y .

Imagine driving past the corner of Winchester Road and seeing a large field instead of the newly expanded Promenade Mall. As you turn onto Ynez Road, you don’t see Costco, BJ’s Restaurant, Overland Bridge, or even the Abbott expansion….instead there are more fields. This was Temecula 25 years ago. As you can see today, Temecula has grown! December 1st 1989 marked Temecula’s first day as a City. As they say…from that date on the rest was history!Anyone can tell you that Temecula (and Riverside County in general) has experienced significant growth during the past twenty years. Despite this huge growth spurt, we have worked diligently to maintain that “small town feel”, despite our population growth from 25,000 residents at incorporation to over 100,000 today. Maintaining our “small town feel” while providing amenities and services that you would see in much larger Cities is part of what makes Temecula unique. During the past two decades, the City of Temecula has committed itself to quality and excellence in every facet of what we do, from policy decisions to development design standards, public infrastructure, and overall customer service. Temecula has stayed focused on building a City that our citizens can be proud of!Temecula’s slogan of “Old Traditions and New Opportunities” is alive and well and has been a top priority since day one. Temecula

has strived to create a future enriched with higher educational opportunities, maintaining the highest levels of public safety, expanded job growth, a wide variety of retail, food and entertainment opportunities, and keeping well maintained roads, landscaped medians, and beautiful parks at the forefront of our efforts. Community Special Events have become long time traditions that help to define who we are as a City and are important contributors to the high quality of life that our residents have come to know and love.

As we reflect on our past accomplishments, we are thankful for the invaluable relationships created with our business community, local non-profits, and thousands of residents and volunteers who gave their heart and soul to Temecula, its people, and its causes. Without you, Temecula would not be who we are today. Together, we look towards a bright future and an amazing next 25 years! As the late Frank Sinatra sung “The best has yet to come!”


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L E G I S L A T I V E N E W S


ON THE LEGISLATIVE FRONT The legislative year is off to a blazing start with lawmakers in Sacramento introducing more than 2,000 new bills for consideration this session. This brings the grand total for this two year session to 4,233 pieces of legislation without which, they believe, your life would be incomplete. Adding this to the bills left over from last year and the bills they will amend during the session, the Southwest California Legislative Council will be monitoring nearly 3,000 pieces of legislation this year aimed at taxing, regulating or otherwise impacting your business, your life and your property. The SWCLC, your Chamber advocacy coalition, has adopted positions on 23 bills so far, bills that your representatives on the Council felt would have the greatest impact on our local business community. We’re trying to be as supportive of the few good bills as we can while strenuously opposing the myriad of bad bills that would make California’s business climate even worse. It’s not easy.

A m o n g t h e b i l l s t h e C o u n c i l h a s s u p p o r t e d t h u s f a r :

• AB 2095 (Wagner) a bill that would make it more difficult to filefrivolous lawsuits for ADA compliance issues

• AB 2495 (Melendez) a bill thatwould exempt newbusinesses fromowing the franchise tax fee for their first five years

• AB2353(Waldron)abillthatwouldeaseCEQArequirementsfornewwater storage facilities during these times of drought

• SB834(Huff )abillthatwouldallowmanufacturingfacilitiestoretooland upgrade their existing site without jumping through CEQA hoops

• SB 69 (Roth)AB 1521 (Fox) bills returning thepilfered vehiclelicense fees to the cities of Wildomar, Menifee Jurupa Valley and Eastvale

Among the bills the Council has opposed:• SB935(Leno)abill thatwouldacceleratethe increase inminimum

wage even more than the bill passed just last year • AB1522(Gomez)abillmandatingemployerpaidsickdaysafter just

one week of employment• SB1017(Evans)abillseekingtoexpandtheoilseverancetaxdriving

our fuel bills even higher • SB 1381 (Evans) another attempt to apply costly and unnecessary

restrictions on genetically modified foods

• HR29 (Gomez) a bill thatwould severely limit options forLOCALgovernment agencies to contract with private companies to provide services

There has been one positive development in the fight to preserve businesses in California and that’s the recent suspension of three Democratic Senators from their floor duties. With these three relieved of their duties, there is no longer a Democratic super-majority in the Senate which means some of the more onerous tax and regulatory bills will not pass or will need to be modified enough to muster some Republican support. That will not necessarily make it any easier for Republican bills or job friendly bills to pass, but it does mean that Democratic lawmakers will at least need to negotiate again if they want their bills to pass. This is particularly beneficial for stifling the wide array of bills attacking Prop 13 by reducing voter thresholds to increase local taxes (ACA 8, SCA 3,4,7,8,9, & 11), bills that were thought to be nearly done deals by Pro Tem Darrell Steinberg. SURPRISE!If you are concerned about a bill that might have an impact on your business or industry, let the Council know at [email protected]. Please join us for lively discussion and legislative updates the 3rd Monday of each month at noon at the Realtor House, 26529 Jefferson Ave. in Murrieta.

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M E M B E R N E W S


GOAL SETTING FOR SUCCESSB y B r i a n H . L i n k

First, I think it is important to point out success is in the eyes of the individual. What I consider to be a mark of success for me will undoubtedly be different from what you believe, but that’s okay. The more important factor is how do you see yourself when you think of being successful? Is it landing the job you’ve always dreamed of, having lots of money, or is it having the freedom to do and go anywhere your heart desires. Or maybe it is all of the above.Achieving success can truly be as easy as having clearly definable goals. After all, if you don’t have a plan for success you’ll never achieve it. Paul J. Meyers, the founder of Leadership Management International once said, “Success comes from the progressive realization of worthwhile predetermined personal goals, one after another. A basic part of knowing yourself is knowing your present status and knowing what you want to achieve”.Developing a strong sense of self-awareness is key to mapping out a path for individual success. Do you really know what you want? Do you have clearly defined goals? What steps are you prepared to take in order to achieve your goals?Every person at one time or another has had a goal for something. But where most people stumble is that their goal isn’t clearly defined. And, as some people say if it isn’t written it doesn’t exist. Written goals tend to be more significant for people. A written goal is something you’ve put thought into, you took time to write, and hopefully you’ve displayed it as a reminder somewhere prominent. So if setting goals is so important why don’t we all do it? Simply stated we were not taught as children to set goals in school so it is not a learned habit, but it can be. When you decide what your goal(s)should be, whether it is personal or professional, remember be SMART. First beSPECIFIC, your goal must be specific enough you know exactly what you want to accomplish. The more specific or detailed your goal is the easier it will be to achieve. For example, “I want to make more money” or “I want to make $10,000 more income in the next twelve months”. Both statements basically say the same thing, although one is far more specific than the other leaving no room for doubt on what you want to achieve.

Next your goal(s) must be MEASURABLE in time and results. If you don’t have a way to measure your progress in achieving your goal how will you know you’re on track for success? This is where you want to qualify and quantify your goal in some fashion. As the minutes, days, weeks, and months pass you should be able to track your progress through measurable results that build self-confidence and momentum.Ready, set, ACTION! Do you remember the quote from the famous physicist Isaac Newton, “An object at rest stays at rest and an object in motion stays in motion…”There is so much truth in that statement. People are creatures of habit and if your habit is to not act then that is exactly what you will tend to always do, not act. But, if you are the type of person that took the old Nike slogan “Just do it!” to heart than you are more likely to take the necessary action steps needed to be successful. Remember your goal(s) must be REALISTIC to your stage in life and your ability to accomplish it. Unrealistic goals, more likely than not, are unachievable. Set your goals so that you can make small victories over the course of a given time period. For example if I wanted to loose fifty pounds of body weight I wouldn’t say, “I am going to loose fifty pounds of weight by next month.” On one hand I don’t think that is possible to accomplish in such a short period of time. But if I said, “I want to loose five pounds of body weight every month over the next year.” That’s absolutely realistic and attainable if you focus on your goal and take the appropriate actionable steps to achieve it.

Make your goal(s)TANGIBLE. You are twice as likely to stay on track when you can touch, feel, and see the fruits of all of your hard work. Tangible goals are those that allow you to enjoy all of the hard work and yes sometimes sacrifice you make to achieve success. Being able to enjoy the fruits of your labor gives you added incentive to stay on track and remain focused when times get hard and you find yourself loosing interest in finishing what you’ve started, achieving your goals.Goal setting is a powerful way for people to achieve successes they want in life. It takes clarity, commitment, and a dogged determination. The proof that goal setting really works is all around us every day. You don’t have to look too hard to see successful business people, professional athletes, and entrepreneurs who all have used goal setting to map out their strategy for success. If you are seeking positive change in your personal or professional life I challenge you to map out your road to success by setting your own SMART goals. Don’t wait for success to find you… go find it! About the Author. Brian H. Link is the Senior Managing Partner of The Fidelis Group. The Fidelis Group is a human resource-consulting firm offering leadership, managerial, productivity, and team development training; workplace assessment solutions; and workplace investigation services. To learn more about The Fidelis Group call us today at 951-595-0595 or visit us on our website at fidelisgroup-llc.com.

M E M B E R N E W S


PICTURED LEFT TO RIGHT; TOP TO BOTTOM — #1 Robin Johnson, Attorney at Law - Esther Phahla, Esther N. Phahla CPA – Joanne Castro, Keller Williams Realty – Jeff McNurlan, Pacific Advisors - Roger Kaman, Your Fit City #2 Craig Puma, The Bank of Mexican Food & Third Street Smokehouse, Bill Seltzer, Temecula Valley Golf School, and Jerry Konchar, Pechanga Development Corporation #3: Bill Seltzer, Temecula Valley Golf School, Robin Johnson, Law Office of Robin Johnson, David Paget, WJ Bradley Mortgage Capital LLC, and Nancy Harvey, Pacific Marine Credit Union #5: Carol Heksem, Kepp & Associates Real Estate, Liza Vega-Tallman, Novell & Novell Counseling Services, and Justin Perryman, Networld Solutions #6: Jeff McNurlan, Pacific Advisors, Celeste Ducharme, Clinton Keith Self Storage, and Derek Fritts, My Community Magazine #7: Jennifer Babb, The Broken Yolk Café #8: Jody Mathews, Tarbell Realtors and Janet Scott, iMortgage)

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Temecula Today - May June 2014