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Linda HofschireLibrary Research Service
Colorado State Librarywww.lrs.org
TELLING THE LIBRARY STORY WITH DATA: VISUALIZATION
https://s.lrs.org/g2s
RESOURCES
DO YOU LIKE NUTELLA?
Image credit: Verbraucherzentrale Hamburg
8,118 library workers
170,003 programs
1,448,737 hours open
3,955,831 program attendees
6,911,371 computer uses
7,766,401 answers to reference questions
LIBRARY OF MICHIGAN EXAMPLE
Image Credit: Library of Michigan
Complex infographicthat includes a variety
of visual elements
Excel chart/number art in a report or presentation
DATA VISUALIZATION CONTINUUM
Image credit: OCLC & PLA
Image credits: Chicago Public Library, New York Public Library
Complex infographicthat includes a variety
of visual elements
Excel chart/number art in a report or presentation
DATA VISUALIZATION CONTINUUM
Analyze
Internal Audience/Researchers
Communicate
External Audience/ Public
PURPOSES OF VISUALIZATION
Analyze
Internal Audience/Researchers
Communicate
External Audience/ Public
PURPOSES OF VISUALIZATION
CREATING MEANINGFUL CHARTS
UNCHARTED TERRITORY
Choose the appropriate chart
Remove clutter
Don’t assume Excel knows best
Use titles and formatting to make a point
CREATING MEANINGFUL CHARTS
Source: Data is Beautiful/Reddit
CHOOSE THE APPROPRIATE CHART
11%
21%
29%
38%
11%
21%
29%
38%
CHOOSE THE APPROPRIATE CHART
CHOOSE THE APPROPRIATE CHART
11%18%
42%35%
55%
77%
2016 2017 20188%
28%
42%
78%
95%
E
D
C
B
A
CHOOSE THE APPROPRIATE CHART
11% 18%
42%35%
55%
77%
2016 2017 2018
CHOOSE THE APPROPRIATE CHART
ANN EMERY’S CHART CHOOSER TOOL
43.32%
25.32%
33.04%
47.32%
24.15%
44.16%
56.92%
28.11%
18.66%
36.89%
29.51%34.76%
0%
10%
20%
30%
40%
50%
60%
2015 2016 2017 2018
Percentage of Respondents Selecting Choices A, B, and C, 2015-2018
Choice A Choice B Choice C
REMOVE CLUTTER
*43.32%
25.32%
33.04%
47.32%
24.15%
44.16%
56.92%
28.11%
18.66%
36.89%
29.51%34.76%
0%
10%
20%
30%
40%
50%
60%
2015 2016 2017 2018
Percentage of Respondents Selecting Choices A, B, and C, 2015-2018
Choice A Choice B Choice C
REMOVE CLUTTER
43.32%
25.32%
33.04%
47.32%
24.15%
44.16%
56.92%
28.11%
18.66%
36.89%
29.51%34.76%
0%
10%
20%
30%
40%
50%
60%
2015 2016 2017 2018
Percentage of Respondents Selecting Choices A, B, and C, 2015-2018
Choice A Choice B Choice C
REMOVE CLUTTER
43.32%
25.32%
33.04%
47.32%
24.15%
44.16%
56.92%
28.11%
18.66%
36.89%
29.51%34.76%
0%
10%
20%
30%
40%
50%
60%
2015 2016 2017 2018
Percentage of Respondents Selecting Choices A, B, and C, 2015-2018
Choice A Choice B Choice C
REMOVE CLUTTER
*43.32%
25.32%
33.04%
47.32%
24.15%
44.16%
56.92%
28.11%
18.66%
36.89%
29.51%34.76%
0%
10%
20%
30%
40%
50%
60%
2015 2016 2017 2018
Percentage of Respondents Selecting Choices A, B, and C, 2015-2018
Choice A Choice B Choice C
REMOVE CLUTTER
43%
25%
33%
47%
24%
44%
57%
28%
19%
37%
30%35%
2015 2016 2017 2018
Percentage of Respondents Selecting Choices A, B, and C, 2015-2018
Choice A Choice B Choice C
REMOVE CLUTTER
43.32%
25.32%
33.04%
47.32%
24.15%
44.16%
56.92%
28.11%
18.66%
36.89%
29.51%34.76%
0%
10%
20%
30%
40%
50%
60%
2015 2016 2017 2018
Percentage of Respondents Selecting Choices A, B, and C, 2015-2018
Choice A Choice B Choice C
REMOVE CLUTTER
0%
20%
40%
60%
80%
100%
College graduateSome collegeHigh school or less
About 4 in 10 respondents have a high school education or less.
EXCEL DOESN’T ALWAYS KNOW BEST
42% 33% 25%
High school or less Some college College graduate
About 4 in 10 respondents have a high school education or less.
EXCEL DOESN’T ALWAYS KNOW BEST
Color
0%
20%
40%
60%
80%
100%
College graduateSome collegeHigh school or less
About 4 in 10 respondents have a high school education or less.
EXCEL DOESN’T ALWAYS KNOW BEST
Other
What social media sites do you use?
EXCEL DOESN’T ALWAYS KNOW BEST
8%
28%
42%
78%
95%
Other
What social media sites do you use?
EXCEL DOESN’T ALWAYS KNOW BEST
8%
28%
42%
78%
95%
Other
What social media sites do you use?
USE TITLES AND FORMATTING TO MAKE A POINT
8%
28%
42%
78%
95%
Other
Most of our library patrons use Facebook.
USE TITLES AND FORMATTING TO MAKE A POINT
8%
28%
42%
78%
95%
Other
Most of our library patrons use Facebook.
USE TITLES AND FORMATTING TO MAKE A POINT
8%
28%
42%
78%
95%
Other
Less than 3 in 10 of our patrons use Twitter.
USE TITLES AND FORMATTING TO MAKE A POINT
25%
32%
48%
19%
24%
40%
13%
21%
31%
2014 2015 2016
Looked for a job Did work for a current job Applied for a job
The percentages of library computer users accomplishing work-related tasks have increased steadily since 2013.
USE TITLES AND FORMATTING TO MAKE A POINT
Applied for a job
Did work for acurrent job
Looked for a job
25%
32%
48%
19%
24%
40%
13%
21%
31%
2014 2015 2016
The percentages of library computer users accomplishing work-related tasks have increased steadily since 2013.
USE TITLES AND FORMATTING TO MAKE A POINT
UNCHARTED TERRITORY – DESIGN A CHART
TO MAKE DATA VISUALIZATIONS MORE ACCESSIBLE
6 SIMPLE TIPS
1. PUT NUMBERS IN CONTEXT
1. PUT NUMBERS IN CONTEXT
1. PUT NUMBERS IN CONTEXT
Image credit: New York Public Library
2. K.I.S.S.
Image credit: Pew Internet
2. K.I.S.S.
Image credit: Full Fact
3. FOCUS ON YOUR MAIN POINT
Image credit: Depict Data Studio
3. FOCUS ON YOUR MAIN POINT
Image credit: Depict Data Studio
3. FOCUS ON YOUR MAIN POINT
Image credit: Ed Hawkins, Climate Lab Book
4. SHOW RATHER THAN TELL
4. SHOW RATHER THAN TELL
5. DON’T BE TRICKY!
Color
Fonts
White space
6. APPLY GRAPHIC DESIGN BEST PRACTICES
6. COLOR
6. COLOR
6. FONTS
6. FONTS
Use Fonts StrategicallyYou can help your viewer easily navigate a visualization by using one font (or CAPITAL LETTERS, bold text, or a different color) for titles and a second font for text.
6. FONTS
6. WHITE SPACE
Image credit: New York Public Library
6. WHITE SPACE
Image credit: Center for an Urban Future
6. WHITE SPACE
INFOGRAPHIC DESIGN ACTIVITY
INFOGRAPHIC TOPIC
WHO IS MY AUDIENCE?
Inputs – money spent on program
Outputs – circulation
Outcomes – patron survey, including open-ended comments
WHAT DATA DO I HAVE?
Impact on users
Benefits to both State Parks and Colorado libraries
WHAT IS MY STORY?
Description of program
How many libraries are involved?
How many people completed the survey?
WHAT BACKGROUND INFORMATION DO I NEED TO PROVIDE?
BUILDING BLOCKS
BUILDING BLOCKS
INFOGRAPHIC DESIGN ACTIVITY
https://s.lrs.org/g2s
1. What is my topic? Statewide Summer Reading
2. Who is my audience?
3. What data do I have?
4. What is my story?
5. What background information do I need to provide?
INFOGRAPHIC DESIGN ACTIVITY
PUBLISHING INFOGRAPHICS
FORMAT
DOES IT PASS THE PRINT TEST?
REFINE & REPURPOSE
REFINE & REPURPOSE
REFINE & REPURPOSE
REFINE & REPURPOSE
Image credit: Ann Emery
REFINE & REPURPOSE: 30-3-1 METHOD
INFOGRAPHIC DESIGN SOFTWARE
AdobeSparkPiktochart
AdobeIllustrator
MS Publisher/
PowerPoint
INFOGRAPHIC DESIGN SOFTWARE
AdobeSparkPiktochart
AdobeIllustrator
MS Publisher/
PowerPoint
INFOGRAPHIC DESIGN SOFTWARE
PIKTOCHART
PIKTOCHART
ADOBE SPARK
ADOBE SPARK
ADOBE SPARK
ADOBE SPARK
ADOBE SPARK
ADOBE SPARK
STATE LIBRARY AGENCY EXAMPLES
Image Credits: Wyoming State Library
Image Credits: State Library of North Carolina
Image Credits: Indiana State Library
Image Credits: California State Library
QUESTIONS?
