Tell the Story of Bioactive Beverages Laura Kimball, Senior Product Training Manager

Tell the Story of Bioactive Beverages

Laura Kimball, Senior Product Training Manager

French Polynesians

used the noni fruit

for its medical

qualities.

Our story begins…

...over 2000 years ago

The benefits of the noni fruit were

shared from generation to

generation & from island to island

In 1996, the world was introduced to

the power of the noni fruit through

Tahitian Noni® Juice

Continual research & clinical trials have

discovered what noni can do and

what gives noni its power

In the past the science of our product has served to

support our story

Now science is

our story!

From the beginning of human history,

there has always been a special

relationship between plants & people

Food Plants provide nutrients

to sustain life

MangosteenAcai StrawberryCherry

BananaApple Pear

Medicinal Plants provide bioactive

compounds to improve health

Bioactives are what give noni its power

Bioactives

are chemical compounds

(like vitamins, minerals & electrolytes)

that produce biological activities

within the body

Most super fruits have

flavonoids and carotenoids

as their primary source

of bioactives

They are most celebrated nutrients

from food plants

But they’re most effective when

eaten fresh!

• Molecules that have antioxidant

activities

• Give plants their color

• But, they degrade rapidly when

processed, exposed to heat,

oxygen and/or stored

What are Flavonoids?

Stability of Flavonoids in Açaí Pulp

Source: Food Research International 40 (2007) 620–628

8 months after bottling, they are gone

What are carotenoids?

• Molecules that have antioxidant

activities

• Beta-carotene is an example that is

common in fruits & vegetables

• Beta-carotene rapidly degrades when

exposed to heat & light

• Beta-carotene is a major bioactive in

NuSkin’s G3

As bananas age, the carotenoids that

give it its yellow color and nutritional

value lose their power

Remember,

Flavonoids and Carotenoids from

Food Plants are most bioactive when

eaten fresh

…eat fresh carrots!

If you want carotenoids…

…eat a fresh orange!

If you want flavonoids…

Rapid flavonoid degradation explains why

there is no significant research to

substantiate other super juice

product claims

• One human study

• Revealed no antioxidant benefit

• Showed marginal benefit when 18 ounces (530

mL) was consumed per day

• Orange juice provides the same benefit at a lower

dose (500 mL) and significantly lower cost

XanGo Research

• One small human trial with only 12 people

• Compared MonaVie to potato flakes

• Demonstrated that MonaVie produced slightly

more antioxidant effects than potato flakes

• The high ORAC score of MonaVie does not mean

that it does anything in the body

MonaVie Research

Every new super juice touting

ORAC scores, flavonoids,

or carotenoids, are ineffective due to

the bioactive power quickly degrading

How is noni different?

The effectiveness of noni plants is

driven by two things:

• The amount and kinds of bioactives

• The bioavailability of these compounds

Bioavailability describes the amount of a

compound that reaches the circulatory

system and then the cells

The primary bioactives

in noni are called

Iridoids

Iridoids are more powerful than


There are 12 different Iridoids in noni,

and they do not degrade like


What are Iridoids?

• Produced as a natural defense

• Usually found in plants, not

fruits

• Have wide range of bioactivity

• Heat and time stable

• Antioxidant• Healthy joints• Boosts immune system• Healthy cardiovascular system• DNA protection • Increases energy• Neuroprotective• Cardiovascular benefits• Liver protective• Maintain glucose

at existing normal levels

• Maintain smooth muscle contraction

• Immunomodulatory• Support healthy sleep patterns• Heart health• Skin health

Iridoids are Non-Specific (They Adapt)

Noni Has a Higher Concentration of Iridoids

Noni Has More Iridoids than Branded Super Fruit Juices

From blueberry concentrate– no noni iridoids These contain none

mg/

mL

So, which fruit is really super?m

g/m

L

not a noni iridoid

Iridoids are superior because…

Iridoids are highly stable

They can withstand the rigors of processing and

pasteurization

1. The bioactive power does not degrade in the manufacturing process

TNI’s scientists tested the Iridoid levels of

an unopened bottle of Tahitian Noni®

Juice that was over 7 years old and found

that the Iridoid level and activity was

almost the same as a new bottle

Stability of Iridoids in Tahitian Noni® Original™ Bioactive Beverage

Comparison of Bioactive Stability

Note: DAA is major bioactive in noni fruit; cyanidin 3-glucoside is a major bioactive in fresh açai fruit

Iridoids are highly absorbable

As such, Iridoids are easily absorbed into the bloodstream

and are delivered to cells throughout the body

2. Highly bioavailable

The unique bioactives in

Tahitian Noni® Bioactive Beverages

make it a world class adaptogen.

What exactly are adaptogens?

3 Properties of Adaptogens

1. They are Safe 2. They have a broad range of effects3. They have a normalizing effect on the

body

1. Safe

0.4 4 8 20 50 80

Num

ber

of N

egat

ive

Eff

ects

0

ml/kg body weight

TNJ

Coffee

2. They have a broad range of effects

Bioactives and Iridoids benefit many areas and support health within the body

People experience enhanced immunity, energy, endurance, maintenance of cholesterol at

existing normal levels, etc. when noni is consumed

every day

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

BioactiveA biologically active substance. A phytochemical that has a positive effect on health.

IridoidA unique type of bioactive found in noni that has adaptogenic properties and do not degrade.

AdaptogenSomething that helps the body adapt to stresses in a variety of ways. Has a wide range of health benefits.

3 New Terms

Quick review so far….

What makes Iridoids superior?• Highly stable; do not degrade• Highly bioavailable; absorb easily into

bloodstream

What are adaptogens?• They’re safe• Non-specific; wide range of benefits• Normalizing effect

We are no longer Tahitian Noni® Juice

Juice

Creates the wrong frame of reference from a price

and benefit standpoint

We are Tahitian Noni®Bioactive Beverages

We’re not in the juice business anymore

The so-called Super Fruit Juices

are not our competition, they

never have been.

They compete with Fresh Fruits!

Food plants, including açaí & mangosteen,

are most bioactive when eaten fresh.

Once pasteurized, they lose most

of their bioactive power.

This makes other super fruit juices irrelevant

NOT super fruit juice companies

because their juices don’t really do

anything

Who are our competitors?

Our true competitors attempt to do what Tahitian

Noni® Bioactive Beverages do

We take a different approach

Our Advantage

When it comes to delivering the

benefits of Tahitian Noni®

Bioactive Beverages, no other

product comes close

TNJ Human Clinical Studies

TNJ Human Clinical Studies (cont)


13. Heart Health —non-smoker− 10 people, one month pilot study− Already healthy cholesterol values remained within healthy

range− TNJ has heart health benefits in non-smokers

14. Antioxidant—non-smoker (not yet formally published)− 30 people, one hour absorption study, open label trial− TNJ caused a 2-fold and 4.6-fold increase in antioxidant

activities of blood plasma and blood cell mass, respectively, when compared to orange juice

15. Noni Leaf Serum (not TNJ, but still a TNI noni based product)− 25 people, skin protection study− Noni leaf extracts in the serum protected the skin against

ultraviolet ray (UV) induced redness & swelling (erythema) by approximately 350%.


16. Skin health• Published case series (19 cases) demonstrated that TNJ, taken

internally and applied topically, was 66.6% effective in supporting skin health.

17. Post-market safety surveillance study• Published in EFSA opinion, covers more than 106,000,000

bottles consumed since 1996• Health complaint surveillance of TNJ consumers reveal no

negative health trends; TNJ demonstrated to be very safe18. European epidemiological survey

• 1,712 people, published epidemiological survey of TNJ consumers in Europe

• Most commonly experienced health benefits from TNJ use are more energy (39.3%), better overall feeling (20.8%), improved sleep (8.4%), digestive support (8.9%), and respiratory support (7.1%).

TNJ Human Epidemiological Studies

ProductHuman clinical

studiesStudies with

significant resultsSignificant Source

of flavonoidsSignificant source

of iridoids

TAHITIAN NONI® 14 14

MonaVie 1

Xango 1

Xyngular

Zrii

Zija

Koopuwa

Now that we understand the

science behind Tahitian Noni®

Bioactive Beverages,

what changes did we need to make?

We needed to be more relevant

We needed more modern packaging

Packaging that was as exciting as our message

Packaging that is more environmentally friendly

Packaging that tells our story

• More affordable beverages

• Beverages that fit our consumers’ lifestyle

• Beverages that fit our consumers’ needs

We also needed …

Tahitian Noni International has

created new packaging

options that are both modern

and environmentally friendly

• Lighter to carry• Lighter to ship• Unbreakable• Reusable• Recyclable

• Lighter to carry

• Lighter to ship

• Unbreakable

• Less solid waste

• Recyclable

• Convenient

Aluminum Bottles The Quad – Fridge box

• Recycled aluminum saves 96% more energy

• Aluminum is over 20% more recyclable than glass

• Almost half of all aluminum cans in existence are

recycled compared to under 24% of glass bottles

Our Environmental Commitment

• Our new aluminum bottles are almost 90% lighter

• 30% less greenhouse gasses are outputted during

shipping

Our Environmental Commitment

The Quad – Fridge box

4 Liter - Quad

Bioactive

• Lighter to carry• Lighter to ship• Unbreakable• Less solid waste• Recyclable• Convenient

Tahitian Noni® Original

Ingredients:•Noni puree•Grape concentrate•Blueberry concentrate

Available sizes:• 750ml aluminum bottle• 1 liter *glass bottle• 4 liter quad

*Will eventually be discontinued in US.

Tahitian Noni® Original

Iridoid count:• 30 mg of noni and blueberry

Iridoids per 2 oz. serving

Tahitian Noni® OriginalPricing:

Item Auto Ship Regular CV/QV

4 Liter (*glass) $126.00 $135.00 120

4 Liter Quad $120.00 $130.00 120

750ml - 4 $95.00 $110.00 80

750ml - 2 $50.00 $58.00 40

750ml - 1 $26.00 $30.00 20

*Will eventually be discontinued in US.

Tahitian Noni® Family(Grape)

Ingredients:•Noni puree•Grape juice


Available sizes:•750ml aluminum bottle•4 Liter quad

Iridoid count:• 15 mg of noni Iridoids per 2 oz.

serving

Pricing:Item Auto Ship Regular CV/QV

4 Liter Quad $70.00 $80.00 60

750ml - 4 $56.00 $68.00 40

750ml - 2 $30.00 $36.00 20

750ml - 1 $16.00 $19.00 10


Tahitian Noni® Family(Mango Passionfruit)

christinew

I added the apple because it is one of the dietary ingredients on the label and I wanted us to be consistent with the package.


Available sizes:•750ml aluminum bottle•4 Liter quad

Iridoid count:• 15 mg of noni Iridoids per 2 oz.

serving



4 Liter Quad $70.00 $80.00 60

750ml - 4 $56.00 $68.00 40

750ml - 2 $30.00 $36.00 20

750ml - 1 $16.00 $19.00 10

Tahitian Noni® Extra

Ingredients:•Noni puree•Grape concentrate•Blueberry concentrate•Olive leaf extract


Available sizes:•750ml aluminum bottle•4 liter Quad

Iridoid count:• 60 mg of Iridoids per 2 oz. serving• Widest range of Iridoids• Noni, Blueberry, & Olive Iridoids

Pricing:


Item Auto Ship Regular CV/QV

4 Liter Quad $160.00 $185.00 160

750ml - 4 $130.00 $150.00 120

750ml – 2 $70.00 $80.00 60

750ml – 1 $38.00 $44.00 30

Tahitian Noni® Pure

Ingredients:•Noni puree•Noni leaf tea


Available sizes:•15ml pouch (10 pack)•750ml aluminum bottle

*Will be changed to aluminum when current supply of glass runs out.

Iridoid count:• 72 mg of noni and noni tea leaf

Iridoids per 2 oz. serving



4-750ml $100.00 $120.00 $80.00

2-750ML $55.00 $65.00 $40.00

1-750ML $30.00 $35.00 $20.0015ml (10pack) $12.00 $15.00 0

So which Tahitian Noni® Bioactive Beverage™

is right for you?

• Enhance the immune system*• Neutralize free radicals*• Promote heart health*• Boost energy naturally*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose,

treat, cure, or prevent any disease.

Tahitian Noni® Family is a delicious bioactive beverage that

supports the immune system, neutralizes free radicals, boosts energy naturally, and

more.*

Tahitian Noni® Original has something other juices don’t . . . powerful bioactives that strengthen

and balance the whole body.*

• Enhance the immune system*• Neutralize free radicals*• Promote heart health*• Boost energy naturally*



• Boost energy and endurance*• Improve joint health*• Speed recovery time*• Support heart health*• Enhance the immune system*

Tahitian Noni® Extra delivers a potent blend of noni, blueberry, and olive Iridoids that boosts energy and

endurance, speeds recovery time, promotes heart health, and more.*



Tahitian Noni® Pure is the most concentrated version of our bioactive beverages, stripped down to

the essential noni Iridoids and nutrients.

Just one ounce adds a potent iridoid kick to your favorite food or drink. It’s straight-from-the-source support for

your heart, joints, and immune system.*



Packaging will tell

our story and

reinforce the

adaptogenic benefits

of noni.

christinew

Not sure if this matters but this looks like an old graphic of our package.

Untapped Market

5,371,834,792Kids, Teens, Young Adults

Old Product Strategy – Potential Customers = 1,384,152,447

Age 55+

New Product Strategy – Opens up a whole new world

Potential Customers = 6,755,987,239Ages 0-100+

In 1996, we created the Super Fruit Juice Industry

Since then, many have tried to copy us

In 2010, we will create a brand new industry

The Bioactive Beverage Industry

The best product

The best science behind our product

The best compensation plan

A brand new industry

We have it all!

“To bless the whole earth with the natural goodness of Tahitian Noni as

we Tell the Story of lives transformed.”

Our Mission is clear ….

Everyone Everywhere

Every Day

Imagine the Possibilities

Documents

Tell the Story of Bioactive Beverages Laura Kimball, Senior Product Training Manager