Upload
v-satya-deepak
View
219
Download
0
Embed Size (px)
Citation preview
8/9/2019 television media & its impact on business management
http://slidepdf.com/reader/full/television-media-its-impact-on-business-management 1/19
Evolution of T.V. Media & itsEvolution of T.V. Media & itsimpact on Businessimpact on Business
ManagementManagement
Submitted to Dr. Bhavya Raj
GroupMembers:
SumitBhardwaj
YogeshKhandelwal
V. S. Deepak
VibhorA arwal
8/9/2019 television media & its impact on business management
http://slidepdf.com/reader/full/television-media-its-impact-on-business-management 2/19
2
ContentsContents
History of Television media in India
Current Issues
Future of Television media
Implications of television media in Business management
Parameters of Television media
Segmentation
What is Television Media?
Categories of Television Media
Market Share
Major Players & their sales
Future of Television Media
Conclusion
8/9/2019 television media & its impact on business management
http://slidepdf.com/reader/full/television-media-its-impact-on-business-management 3/19
3
INTRODUCTIONINTRODUCTION
In today's media, television is the most dominant form. It combines
aspects of print and radio with the clarity of video. Instead of just
reading or listening to what happened in a story, television viewers
can see it as well. With proper editing, television is the most
compelling and attention-grabbing medium. It is designed to hold the
viewers attention for short periods of time and seems a perfect fit for
today's fast-paced world. In a converged website, television can offer
video clips of events that show the audience what happened in the
accompanying story. The 24-hour television news cycle is also wellsuited for covering events at all times of the day, which is a challenge
for radio and print. Finally, television, the most popular medium, has
the greatest visibility and can be a powerful tool in promoting the
converged website.
8/9/2019 television media & its impact on business management
http://slidepdf.com/reader/full/television-media-its-impact-on-business-management 4/19
4
History of Television Media in IndiaHistory of Television Media in India
History of television media
•In existence for three decades
•Until recently, all broadcasting was by government owned company
(Doordarshan)
•Developed extensive network of terrestrial transponders
•Private broadcasting was illegal
•Introduction of colour television in 1980’s (during 1982 Asian games)
8/9/2019 television media & its impact on business management
http://slidepdf.com/reader/full/television-media-its-impact-on-business-management 5/19
5
History of Television MediaHistory of Television Media (Contd.)(Contd.)
CTV was the driving force behind the consumer electronics boom of mid ‘80s, which was due to a steady rise in GDP
Between 1989 and 1992 the healthy demand growth got eroded dueto:
high excise, sales and other taxes leading to price increase;
•devaluation of rupee in ’91 leading to higher import costs; and
•temporary saturation of initial pent-up demand.
8/9/2019 television media & its impact on business management
http://slidepdf.com/reader/full/television-media-its-impact-on-business-management 6/19
6
History of Television MediaHistory of Television Media (Contd..)(Contd..)
Post-liberalization revival of CTV market
•Rationalization of duty structures leading to lowering of prices
•Stable rupee
•Higher GDP growth
•Relatively lower inflation
Product life cycle got reduced considerably
Introduction of satellite broadcasting by foreign company
Led to increase in channel diversity
Access to homes where cable (landline) was impenetrable
Created fierce competition to enter the market
8/9/2019 television media & its impact on business management
http://slidepdf.com/reader/full/television-media-its-impact-on-business-management 7/19
7
Implications Of Television Media inImplications Of Television Media inBusiness ManagementBusiness Management
In Today's Era ideas are the currency and
Television Media has proved to be anefficient medium to use these ideas in business management which proves
beneficial for company and some times
harmful for the competetor company
8/9/2019 television media & its impact on business management
http://slidepdf.com/reader/full/television-media-its-impact-on-business-management 8/19
8
Beneficial use of Television Media inBeneficial use of Television Media in
Business ManagementBusiness Management
➢To Increase the Total revenue of the company➢To Promote a Product before its launch➢To Make the Mass aware about the latest
happenings of the company➢To Communicate with Mass through Interviews➢To raise the investment in shares and Mutual
Funds➢Elite the reputation of the company➢Generate Secondary funds by Investing in Movies
and Sponsoring Award Functions
8/9/2019 television media & its impact on business management
http://slidepdf.com/reader/full/television-media-its-impact-on-business-management 9/19
9
Dominant Parameters of Television MediaDominant Parameters of Television Media
Brand name
Content
Price
Mode
Picture quality
Number of channels
Other features
8/9/2019 television media & its impact on business management
http://slidepdf.com/reader/full/television-media-its-impact-on-business-management 10/19
Click to edit Master subtitle style
Categories of Categories of
television mediatelevision media§Advertising Media
§Short Films
§Daily Sops
§News Channels
§Entertainment Media
8/9/2019 television media & its impact on business management
http://slidepdf.com/reader/full/television-media-its-impact-on-business-management 11/19
11
Televison Media IsTelevison Media Is
§ An award-winning,
§ Highly creative full-service film,
§ Video & interactive production company,
specializing in dramatic and creative
storytelling for broadcast and non-
broadcast clients.
8/9/2019 television media & its impact on business management
http://slidepdf.com/reader/full/television-media-its-impact-on-business-management 12/19
12
Television Media is dividedTelevision Media is dividedinto two categoriesinto two categories
Broadcast Programming
Ø
Television & EntertainmentØ News & VNRs
Ø Advertising & PSA's
Non-Broadcast Programming
Ø Fundraising & DevelopmentØ Health/Medical Production
Ø Educating & Training
Ø Corporate & Industrial
8/9/2019 television media & its impact on business management
http://slidepdf.com/reader/full/television-media-its-impact-on-business-management 13/19
Click to edit Master subtitle style
Market shareMarket share• In 2009 the global TV market
represented 1,134,141 million TVhouseholds
• total revenues of 268.9 billion EUR(declining 1.2% compared to 2008).
• North America had the biggest TVrevenuemarket share with 39%, followed by
Europe(31%), Asia-Pacific (21%), Latin-
America(8%)and Africa / Middle East (2%).
•
Globally, the different TV revenuesources
8/9/2019 television media & its impact on business management
http://slidepdf.com/reader/full/television-media-its-impact-on-business-management 14/19
MAJOR PLAYERS AND THEREMAJOR PLAYERS AND THERESALESSALES
§ Time Warner (1997 sales: $24 billion),
§ Disney ($22 billion),
§ Bertelsmann ($15 billion),
§ Viacom ($13 billion), and§ Rupert Murdoch's News Corporation
($11 billion).
§
Sony ($9 billion – 1997),§ TCI ($7 billion – 1996),
§ Universal (Seagram) ($7 billion – 1997),
§ NBC (GE) ($5 billion – 1996).
8/9/2019 television media & its impact on business management
http://slidepdf.com/reader/full/television-media-its-impact-on-business-management 15/19
8/9/2019 television media & its impact on business management
http://slidepdf.com/reader/full/television-media-its-impact-on-business-management 16/19
§ The future of television is changing before our
eyes, as media giants scramble to stake their
claims in the wilderness of Internet video.
§Major studios, including Fox, NBC Universal,
and Warner Bros. are moving quickly to
establish Web sites for their premium video
titles, in hopes of grabbing a growing audience
of online video viewers.
Future of Television MediaFuture of Television Media
8/9/2019 television media & its impact on business management
http://slidepdf.com/reader/full/television-media-its-impact-on-business-management 17/19
§ IPTV (Internet Protocol Television)
§ Web TV
§ Cable TV
§ Satellite TV
§
Digital Terrestrial Television (DTT)§ Mobile TV
l iC l i
8/9/2019 television media & its impact on business management
http://slidepdf.com/reader/full/television-media-its-impact-on-business-management 18/19
ConclusionConclusionNew technologies, new business models and newplayers are
shaping the future of TV Media. It is difficult topredict who the
winners and losers will be, but three things havebecome clear:
•
Everyone involved needs to keep an open mind. Theagents of greatest change may not be the most
obvious ones. They may not even be available yet.
•Consumers dictate the pace of change. Companies all
along the television supply chain will have to work
hard to keep viewers engaged, otherwise – with somany choices in front of them – viewers will simply
go elsewhere.
•The winners in the TV industry will be those who
secure sustainable revenue streams - those who give
customers what they want, whether it be TVcontent