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Confidential and Proprietary1
Television DefinedA History Of Innovation & Quality
Confidential and Proprietary2
WE DEFINED TVKV-1210U
Trinitron Changes The Industry
FD TrinitronTrinitron Changes The Industry….AGAIN
QUALIA 005The First Full Array ”Tri- Luminous” LED
Confidential and Proprietary5
Television DefinedKDL-40ZX1M
The First EDGE LED
Confidential and Proprietary6
Television DefinedKDL-XBR8
The ”Tri- Luminous” LED That Set The Standard
XEL-1The First OLED TV
XBRThe Flagship
Why is this important to Installers
1. Sony is going to be with you year in an year out2. We stand behind our products3. We are cutting edge4. Brand no one will question5. We are founding member of CEDIA
Confidential and Proprietary10
Television Redefined
Confidential and Proprietary11
Sony Internet TV powered by Google
Confidential and Proprietary12
Design and Convenience
Monolithic Design
Confidential and Proprietary13
Picture Quality
Confidential and Proprietary14
Connectivity
RS232 &IR In
Confidential and Proprietary15
Television Redefined
The next Evolution of TV is Here…
Sony Internet TVPowered By
DEMO
Dual View, Search, Personalization,Remote, Google Remote
“Internet TV’s”… Really?!?!
Ready For The FutureUpgradeable Android OS Android Market Coming Soon
A Size For Everyone…
$599 $799 $999 $1399
Coming Soon
Why is this important to Installers
1. It is the only product that allows full web browsing while watching TV.
2. Easy to install into a wifi and wired network3. Easy Secondary bedroom add on4. Android platform updates automatically5. BD box takes the place of BD player, providing
Google TV functionality to any HDMI TV
Confidential and Proprietary22
Design and Convenience
Monolithic Design
Monolithic televisions utilize Gorilla Glass the same glass used on the iPhone 4.
Corning Gorilla Glass protects your investment from life's every days knocks and
scrapes
This makes the television more durable and 30 percent lighter than 2010 Monolithic
models.
Confidential and Proprietary24
Picture Quality
LED Backlight
Incredible contrast with Dynamic Edge LED
backlight
High contrast, slim design with Edge LED
backlight
LED Backlight Achieves Slim Design & High Energy Efficiency
Superlative contrast with Intelligent Peak LED
backlight
DEMO
Intelligent Peak LED vs. nx810(hopefully) Samsung Microdimming
Confidential and Proprietary27
Motionflow Redefined
289/14/2011
WHAT HAPPENED TO THE HERTZ????
299/14/2011
What Do You See??????????
The HERTZ The BENEFIT/EFFECTOR
No One Sees The Hertz They See The BENEFIT/EFFECT
309/14/2011
HOW DOES IT ACTUALLY WORK?
319/14/2011
120 Hz PANEL
Image Blur (IB) Reduction actually compensates for motion blur caused by slow shutter speed in the original television or film camera.
Frame Interpolation calculates and creates a new frame in between each two original frames for 60Hz sources.
Motionflow XR 240
120Hz panel + Backlight Blinking = XR240
0/120 sec. 0/120 sec. 0/120 sec.
Backlight Blinking will effectively double the motion performance (to the viewer’s eyes) of the panel
339/14/2011
240 Hz PANEL
Image Blur (IB) Reduction actually compensates for motion blur caused by slow shutter speed in the original television or film camera.
Frame Interpolation calculates and creates a new frame in between each three original frames for 60Hz sources.
Motionflow XR 480
240Hz panel + Backlight Blinking = XR480
Backlight Blinking will effectively double the motion performance (to the viewer’s eyes) of the panel
Motionflow XR 960
240Hz panel + Backlight Blinking + Backlight Scanning =
Backlight Scanning will effectively double the motion performance (to the viewer’s eyes) of the panel
369/14/2011
It’s What You See That Counts
The HERTZ The EFFECT/BENEFITOR
When people come to your home they rave about your picture not your hertz. Focus on the EFFECT/BENEFIT.
Motionflow Systems
These photos and figures are for illustrative purposes only.
Viewing Image & Backlight Blinking SystemLogo
240Hz Panel+ Line Blinking
(Clear mode)
240Hz Panel+ Frame Blinking(Top and Bottom)
120Hz Panel
120Hz Panel+ Frame Blinking(Top and Bottom)
ViewingImages
BacklightControl
w/o Backlight Blinking
0/240 sec. 1/240 sec. 2/240 sec. 3/240 sec. 4/240 sec.
0/120 sec. 1/120 sec. 2/120 sec.
0/120 sec. 1/120 sec. 2/120 sec.
ViewingImages
BacklightControl
ViewingImages
BacklightControl
ViewingImages
BacklightControl
time
Original Image Newly Inserted Image Newly Inserted Image Newly Inserted Image Original Image
0/240 sec. 1/240 sec. 2/240 sec. 3/240 sec. 4/240 sec.
Original Image Newly Inserted Image Newly Inserted Image Newly Inserted Image Original Image
Original Image Newly Inserted Image Original Image
Original Image Newly Inserted Image Original Image
1/7
Supper Bit Mappingfor Video
Reality CreationDatabase
The New Benchmark in TV Processing
399/14/2011
Last Years XBR Engine Is Now In The EX and NX Series
Input
Enhance the contrast to render impressive depth
Color ReproductionOutline Contrast
Analyze and optimize every element
TextureSelectively enhance the texture elements which help to render the texture in finer detail.
Reproduce the vividness of the image in the original colour in pleasing harmony with sharp outlines.
Output
Sharpen the outlines without producing noise. This reproduces a crisp image.
X-Reality Pro Makes Everything Look Better
Multi-frame Analysis
Reality Creation Database
Smooth Gradation + Super Bit Mapping
Multi-frame analysis can be used to “create” lost resolution
LED Boost
LED Boost
Picture Brightness
Comparison
Conventional BRAVIA with LED Boost
Backlight
through3D
glasses
Backlight
through3D
glasses
Off OnOn
Overlap during transition leads to more apparent cross talk
By speeding up the transition from L to R, we can avoid the overlap and improve
crosstalk
Conventional 3D LCD TV
2011 BRAVIA 3D LCD TV
L
L
R
R
IMPROVED 3D PERFORMANCE for 2011 3D models
Transmitter
1m〜6m Typical***
60°
60°
60°
60°
Integrated into every 2011 3D Model
Confidential and Proprietary53
Full HD 3D vs. Passive
The Best Glasses In The Business Just Got Better
Lighter Design 57g vs. 77g
Available In Black Available In Regular SizeBlocks Ambient Light
USB Rechargeable With Quick Charge 3 min=3hrsCompatible With FY10 & FY11 Products
Active Vs. Passive
Department Copyright09.10.1555
Active Passive
Sony LG (both)
Samsung Vizio
Panasonic Toshiba (both)
Sharp JVC
Mitsubishi Philips
Attribute Comments
Inexpensive, lightweightglasses
Less than 1 oz, $10
No batteries/charging needed
Brighter image in 3D
No Flicker Due to no shuttering
Attribute Comments
Half HD Resolution Or quarter HD, if SBS broadcast.Interlace-like artifacts: jaggies, moiré, shimmer
Limited Vertical viewing angle
Users have to be at relatively same viewing height
FPR film always on screen
Degrades 2D picture quality.
More expensive panel production
Not clear what the premium will be
Not Full HD in 3D
1920 x 1080
Frame Packing
Side by Side Broadcast 960 x 1080
1920 x 540
Frame Packing
Side by Side Broadcast 960 x 540
Active 3D System
Passive 3D System
1/2 HD
1/4 HD
1/2 HD
Full HD
LG 55LW5600
Picture Quality in 3D
Half resolution in 3D
Confidential and Proprietary58
How Do Passive Glasses Work?
Displayed image
Perceived image
1 Frame
1 Frame
1/60s 2/60s
Circular polarizing filters for left and right eyes have different directions of polarization
Polarizing filter alternates direction of polarization between odd and even lines
3D Glasses
Images for left and right eyes are displayed in alternate lines
3D Video Display Stage
Only Half Vertical Resolution!
599/14/2011
Limited Vertical Viewing AngleWhat 3D?
WOW, that’s so
cool!
+/- 13 deg
Passive 3D with FPR offers very limited vertical viewing angle (+/-13 deg for a 46” panel)
Confidential and Proprietary60
Sony Internet TV
RS232 &IR In
619/14/2011
It Started With A Link And 3 Channels Of Entertainment
FIRST OF IT’S KIND
Sony Internet TVwith
It Evolved Into…..
VIDEO on Demand
2/2
You have music on CD, on your hard drive and on the Internet. QRIOCITY Music Unlimited gives you seamless access to it all. The service registers the music you have stored on your PC and integrates it with the music and information on the QRIOCITY site, making them all seamlessly available to your BRAVIA® television, PCs and compatible videogame consoles. Enjoy easy access to album cover art, lyrics and notes for over 60 million songs1.
Music Unlimited
Enjoy a variety of movies from all the major Hollywood studios ready for instant rental and viewing. You'll also find a wide selection of TV shows1.
2011_j_L03.jpg
2011_j_L02.jpg
Qriocity
DEMO
SITV,Quriocity
Mobile App Control
Track ID automatically recognizes songs being played in TV sound
tracks and finds the songs online
1) Select music search for the BGM 2) Music title and artist name will be display
What is the BGM of this commercial?
Upload Music data (6sec) Music Information
TrackIDTM
679/14/2011
WiFi Direct
709/14/2011
2/3
The television displays home videos and still pictures from devices plugged into the USB port. (Screen image simulated.)
DEMO
Media Remote,Skype,Use of USB and DLNA Content For Inexpensive Digital Sign
Confidential and Proprietary73
ECO
Redefining Control
This “USED” To Be The Only Way To Do It
IR-in
769/14/2011
RS-232c
Why is this important to Installers
1. TV are durable and reliable with great backend support
2. The best picture quality in 2D or 3D 3. Easy to install whether wireless or wired4. We have a TV for every room5. Control 4 certified (RS232 and IR in) and
integrates with AMX, Crestron, Savant, etc…
Confidential and Proprietary78
2011 Line Up
XBR-65HX929XBR-55HX929XBR-46HX929
799/14/2011
XBR-HX929
RS232 &IR In
809/14/2011
KDL-HX729
RS232 &IR In
KDL-65HX729KDL-55HX729KDL-46HX729
819/14/2011
KDL-EX729
KDL-46EX729KDL-40EX729KDL-32EX729
RS232 &IR In
•
CONTACT INFORMATION
Chad and DannyCEDIA Trained, San Diego Based, Product Specialists1-866-924-7669 Tim [email protected] Senior Support Engineerwww.sony.com/ES [email protected]
Rob McDonough Lou Iacovelli
Senior Support Engineer Senior Software Engineer
[email protected] [email protected]
Amy Lloyd Jon LinProduct Manager Business Manager
Confidential and Proprietary83
Thank You
