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BROADCASTING, MEDIA INDUSTRY
CUSTOMER SINCE
2014
BENEFITS
• Faster introduction of new
digital content and services
• Easier integration of
cloud-based digital content
platforms with legacy
back-office systems
• Increased responsiveness
to unfolding world events
SOFTWARE AND SERVICES
Red Hat® JBoss® Fuse
UK’s Telegraph Media Group has created an integration platform using Red Hat JBoss Fuse,
that simplifies the launch of compelling new digital content to audiences on desktop, tablet,
and smartphone devices, quickly and cost-effectively. This makes it easier for the company to
respond rapidly to developing global news, giving readers new insights into unfolding situations
in content formats that are easy to consume — encouraging interaction and building engagement
with TMG’s brands.
HEADQUARTERS
“Red Hat’s cadre of experts gave TMG the assurance that the desired platform
could be built to a high performance grade, as well as allow TMG to participate in a global product roadmap. This proved
to be an excellent choice.”
TOBY WRIGHT
CHIEF TECHNOLOGY OFFICER, TELEGRAPH MEDIA GROUP
London, England
CUSTOMER CASE STUDY
TELEGRAPH MEDIA GROUP BUILDS AN INTEGRATION PLATFORM TO SUPPORT A DIGITAL-FIRST STRATEGY
2redhat.com CUSTOMER CASE STUDY Telegraph Media Group builds an integration platform to support a digital- first strategy
MAKING THE MOVE TO A DIGITAL-FIRST STRATEGY
One of the world’s most respected media companies, the United Kingdom’s Telegraph Media Group
(TMG), has enjoyed a reputation for quality reporting and editorial excellence for more than 160
years. Today, in addition to publishing the Daily Telegraph (the UK’s biggest selling quality newspa-
per) and the Sunday Telegraph, TMG is setting the pace for change within the UK media industry
with its successful evolution into a multiplatform digital operation.
That means incorporating new types of content into its product offering and delivering them to audi-
ences via desktop, tablet, and smartphone devices. This content includes live blogs on unfolding
news events, video streams, postings on popular social media sites, and lifestyle-focused microsites
such as Wonder Women, Telegraph Men, and The Luxury Channel.
This digital transformation is essential for TMG to stay ahead of its competition and, in the last
two years, TMG has announced a digital-first strategy that makes the creation and dissemination
of digital content its first priority. But, when it comes to delivering engaging, revenue-generating
digital content, speed is of the essence. The modern media audience demands and expects a con-
stant stream of updates, in line with relevant, current global news.
DIGITAL CONTENT AT THE SPEED OF NEWS
In order to deliver on its digital-first strategy, TMG must find new ways to launch new digital
content and update existing digital properties, so that audiences can quickly access them from
a range of devices.
That involves a substantial integration challenge for TMG’s IT team, because it requires links to be
built and maintained between many different back-end content delivery platforms, some in-house
and some based in the cloud. Cloud-based platforms are increasingly used by TMG to launch “green-
field” digital initiatives: if a new type of digital content is successful, the platform can be scaled up
quickly and inexpensively. If it doesn’t prove to be a success with target audiences, it can be decom-
missioned easily.
But by mid-2013, this complex mix of delivery platforms and spider-web of integrations meant that
the pace at which new initiatives could be implemented was sluggish, with costs rising.
“It became more apparent that point-to-point integrations, coupled with inconsistencies in data sup-
plied by various back-end platforms, was not the way to proceed,” said Toby Wright, chief technology
officer at Telegraph Media Group. “The challenge for TMG was how to bite the bullet on an extensive
program of rewiring system integrations, while at the same time continuing to deliver new revenue-
generating products at the right cost.”
A NEW PLATFORM APPROACH
The architecture team at TMG decided a new platform integration approach was necessary in order
for the organization to deliver on its digital objectives. It researched various options, led by the
belief that open source technologies would make implementation faster while curbing costs. The
team was also looking for a platform that would support a predefined set of enterprise integration
patterns (EIPs), enabling a consistent vocabulary and methodology for all future integrations.
“The challenge for TMG was how to bite the
bullet on an extensive program of rewiring system integrations,
while at the same time continuing to deliver
new revenue-generating products at the
right cost.”
TOBY WRIGHT
CHIEF TECHNOLOGY OFFICER,
TELEGRAPH MEDIA GROUP
3redhat.com CUSTOMER CASE STUDY Telegraph Media Group builds an integration platform to support a digital- first strategy
After shortlisting three viable vendors and solutions, TMG chose Red Hat JBoss Fuse to implement
its core digital integration and application programming interface (API) platform. Red Hat JBoss
Fuse was chosen because it fulfilled a number of needs for the TMG architecture team. Among these
was support for the Apache CXF web services framework and Apache Camel for building flexible
and lightweight integrations using standard, off-the-shelf EIP routes. Compatibility with the Jetty
lightweight servlet container helps to deliver the high performance required by customer-facing
applications. And the Fuse Management console, based on HawtIO web console, is one of the key
components used to deliver the traceability needed for IT operations to identify and diagnose any
run-time issues.
TMG was also impressed by Red Hat’s response to the opportunity. “Red Hat’s cadre of experts
gave TMG the assurance that the desired platform could be built to a high performance grade, as
well as allow TMG to participate in a global product roadmap. This proved to be an excellent choice,”
said Wright.
NEW CONTENT, PUBLISHED IN SECONDS
FAST IMPLEMENTATION, QUICK RESULTS
Following a proof of concept and initial design process, the implementation began at the end of
February, 2014. Within three months, the project team of three developers were already able to dem-
onstrate an analytics API utilizing the complete stack. Within six months, they had implemented a
content API. This was integrated with several of TMG’s major content delivery platforms and is com-
patible with TMG’s desired ontology model that ensures that every piece of content can be allocated
a single, unique identifier. Within 10 months, this content API had been fine tuned for TMG’s high-
performance requirements, so that newly-created content was made available within a 1s time frame,
integrated with the applications that deliver content to mobile devices.
NEW IDENTITY SERVICES
TMG was also able to implement a new identity service solution that will be integrated with three
new customer-facing mobile and web applications due for launch in early 2015. By integrating this
with JBoss Fuse, the organization now has the option to move away from an earlier, improvised iden-
tity implementation. This integration will also allow TMG to decommission an earlier mobile platform
that is inflexible and which incurs high maintenance costs.
TIME FOR A NEW CMS
TMG is now looking to the Red Hat-based integration platform to provide all the links it will need to
move the entire TMG editorial workforce away from multiple content management systems (CMS)
and onto a new platform to support the digital-first strategy, based on Adobe Experience Manager
(AEM) CMS.
A FASTER RESPONSE TO UNFOLDING WORLD EVENTS
Using Red Hat JBoss Fuse, TMG has created an integration platform that makes it easier to introduce
compelling new digital content to its audiences, quickly and cost-effectively. The company is now
able to easily respond to breaking news, giving readers new insights into unfolding situations in easy
to consume formats — encouraging interaction and engagement with TMG’s brands. At the same time,
TMG has created a robust platform, based on established industry standards, that will help it adapt
its menu of digital services to readers’ future needs and preferences.
Copyright © 2015 Red Hat, Inc. Red Hat, Red Hat Enterprise Linux, the Shadowman logo, and JBoss are trademarks of Red Hat, Inc., registered in the U.S. and other countries. Linux® is the registered trademark of Linus Torvalds in the U.S. and other countries.
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CUSTOMER CASE STUDY Telegraph Media Group builds an integration platform to support a digital-first strategy
