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Telecommunications Industry Benefits & Drawbacks of Cloud-Delivered Content: New Opportunities vs. Infrastructure Challenges Kris Alexander Chief Strategist, Connected Devices & Gaming Akamai Technologies

Telecommunications Industry Benefits & Drawbacks of Cloud-Delivered Content: New Opportunities vs. Infrastructure Challenges Kris Alexander Chief Strategist,

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Page 1: Telecommunications Industry Benefits & Drawbacks of Cloud-Delivered Content: New Opportunities vs. Infrastructure Challenges Kris Alexander Chief Strategist,

Telecommunications Industry Benefits & Drawbacks of Cloud-Delivered Content: New Opportunities vs. Infrastructure Challenges

Kris Alexander

Chief Strategist, Connected Devices & Gaming

Akamai Technologies

Page 2: Telecommunications Industry Benefits & Drawbacks of Cloud-Delivered Content: New Opportunities vs. Infrastructure Challenges Kris Alexander Chief Strategist,

©2012 AKAMAI | FASTER FORWARDTM

The Promise

Page 3: Telecommunications Industry Benefits & Drawbacks of Cloud-Delivered Content: New Opportunities vs. Infrastructure Challenges Kris Alexander Chief Strategist,

©2012 AKAMAI | FASTER FORWARDTM

Growth of the Connected Device & Shift to Online

1 Gartner 2IMS Research 3Intel 4Computer Industry Almanac, Inc. 5ITU 6eTForecasts

Connected Devices

2005

1.5 billion1

Internet Users 1.08 billion4

2010

5 billion2

1.8 billion5

2015

15 billion3

2.89 billion6

1:1 3:1 5:1Devices per UserHon

g Kon

g

South

Kor

ea

Roman

ia

Japa

nUAE

Portu

gal

Belgium

Latvi

a

Nethe

rland

s

Mon

aco

40 Mbps

35 Mbps

30 Mbps

25 Mbps

20 Mbps

15 Mbps

10 Mbps

5 Mbps

0 Mbps

309%

47%

13% 29% 29%

55%51% 29% 53% 63%

Global Peak Connection Speeds

Page 4: Telecommunications Industry Benefits & Drawbacks of Cloud-Delivered Content: New Opportunities vs. Infrastructure Challenges Kris Alexander Chief Strategist,

©2012 AKAMAI | FASTER FORWARDTM

The Reality

X

Page 5: Telecommunications Industry Benefits & Drawbacks of Cloud-Delivered Content: New Opportunities vs. Infrastructure Challenges Kris Alexander Chief Strategist,

©2012 AKAMAI | FASTER FORWARDTM

Any Experience. Any Device. Anywhere.

The Challenge & Opportunity

Page 6: Telecommunications Industry Benefits & Drawbacks of Cloud-Delivered Content: New Opportunities vs. Infrastructure Challenges Kris Alexander Chief Strategist,

©2012 AKAMAI | FASTER FORWARDTM

The Complexity

• Customer• Partner• Employee

Page 7: Telecommunications Industry Benefits & Drawbacks of Cloud-Delivered Content: New Opportunities vs. Infrastructure Challenges Kris Alexander Chief Strategist,

©2012 AKAMAI | FASTER FORWARDTM

We help simplify complexity: connective tissue

• Customer• Partner• Employee

CLOUD(S)

BIG DATA

MEDIA

MOBILE

SECURITY

• SIMPLIFY

• QoE

• SCALE

• VISIBILITY

• MANAGE RISK

Page 8: Telecommunications Industry Benefits & Drawbacks of Cloud-Delivered Content: New Opportunities vs. Infrastructure Challenges Kris Alexander Chief Strategist,

©2012 AKAMAI | FASTER FORWARDTM

Simplify Complexity

• Customer• Partner• Employee

Page 9: Telecommunications Industry Benefits & Drawbacks of Cloud-Delivered Content: New Opportunities vs. Infrastructure Challenges Kris Alexander Chief Strategist,

©2012 AKAMAI | FASTER FORWARDTM

• Customer• Partner• Employee

Any Experience. Any Device. Anywhere.

Simplify Complexity: Connective Tissue & Intelligent Platform

Page 10: Telecommunications Industry Benefits & Drawbacks of Cloud-Delivered Content: New Opportunities vs. Infrastructure Challenges Kris Alexander Chief Strategist,

©2012 AKAMAI | FASTER FORWARDTM

Any experience. Any device. Anywhere.