Telecom Industry

Key Players1

Founded on 7th July 1995.

Bharti Airtel Limited operates in 20 countries across South Asia & Africa.

Key People:

Sunil Bharti Mittal (Chairman and MD) Gopal Vittal (CEO, South Asia) Srikanth Balachandran (Global CFO).

India's second most valuable brand in the first ever Brandz ranking by Millward Brown and WPP plc.

Airtel is the Market Leader of Telecom Industry in India.

Its total Revenue of F.Y. 2013-14 is INR 49,918.50(cr.) & is increased by 11.1% in F.Y. 2014-15 {INR 55,496.40(cr.)} .

Wire and Plastic Products plc2Founded on 16th September 1991.

Vodafone operates networks in 21 countries includes Africa & Middle East etc.

Key People: Gerard Kleisterlee (Chairman) Vittorio Colao (CEO)

The Brand Trust Report,2014 published by Trust Research Advisory has ranked Vodafone as the 1st most trusted brand in India.

Vodafone is the Market Challenger of Telecom Market in India.

Its total Revenue of F.Y. 2013-14 is INR 37,606(cr.) & is increased by 12.6% in F.Y. 2014-15 {INR 42,352(cr.)} .

Founded in 1995

Idea is a pan-India integrated GSM operator.

Key People: Kumar Mangalam Birla(chairman)

Idea was named India's third most valuable brand by EFFIES- January 2014.

Idea is the Market follower of Telecom Market in India.

Its total Revenue of F.Y. 2013-14 is INR 26,110(cr.) & is increased by 19.6% in F.Y. 2014-15 {INR 31,252(cr.)} .

4Airtel Marketing MixProductCompany provides a wide array of products and services. Provide many products and services to retain maximum customers. The following is a list of its products: Airtel Pre-paid services Airtel Post-paid services SMS based information services Voice mail services Ringtones and hello tunes Easy post-pay bill payment (Airtel money)

Company usescompetitive pricingstrategy

It also provides flexible pricing mechanism.

Introduced make my plan as a smart strategy.PriceServices and networks can be found even in Indias remotest regions.

The customer base of Airtel is strong in India.

Millions of the networks lines are added per year.

Promotion

Airtel engages in aggressive marketing strategy.

Airtels brand ambassadors -Amitabh Bachchan, Vidya Balan, Sachin Tendulkar etc.

PlaceIdea Marketing MixPrepaid and post-paid mobile services, Internet data card.

GPRS at nominal rates.

Price

Aggressive Pricing strategy.

Magic Recharge strategy.

ProductFocused on semi urban areas.

Focusing towards market growth.

An alliance with ITC e-choupal should be considered.

Promotion

Brand Ambassador is Abhishek Bachchan.

Creative and meaningful slogans that concluded in its ads making perfect sense. Like: No ullu banawing, IIN increased brand recall.

PlaceAirtelIdeaCustomer BaseStrongModeratePlans CostHighModerateMarket ShareHighLow in compare with AirtelService StoreMoreLessNetworkStrongModerateServiceTo 20 countriesTo India only4GAvailableNot availableComparison of Airtel and IdeaThank You