Tele Atlas - ITS Hungary

Copyright © 2007 Tele Atlas. All rights reserved.

Tele Atlas - ITS Hungary

Norbert Hackner-JaklinSeptember 27th 2007

Copyright © 2007 Tele Atlas. All rights reserved. 2

Agenda

Historical and financial background Requirements for today’s solutions The Tele Atlas Coverage Advantage The Tele Atlas Content Advantage Why partner with Tele Atlas?


Historical and financial background


Tele Atlas Background

Global digital map and dynamic content provider

2006 revenue – €264 million

2,400+ full time staff and contract cartographers

Shipped almost 10 million

maps in 2006


Tele Atlas Revenues in Euro Millions

€ 87

€ 128

€ 200

€ 264

€ 315

2003 2004 2005 2006 2007

(Projected)


Requirements for today’s solutions


Today’s Solutions Require…

Fresher data, for greater accuracy

Complete coverage, in all global markets

Richer content, for a better user experience


Our Accuracy Advantage

The world changes constantly

We use proven technologies and techniques to track and anticipate change, rapidly process change

Techniques and Technologies


Driven By IntelligenceDrivers and Source Network Anticipate and Verify Change

Web Crawler ToolsZoning board approves new subdivision

ConsumerAdds adjusted house number

Satellite ImageShows a discrepancy

Tele Atlas Partner

Submits new street

information

CarsDrivers and testers

Mobile Mapping VansFaster, more accurate

Gov. PartnerState DOT approves new highway


A Superior Map Update ProcessUnique “Driven by Intelligence” Approach

Vehicles

Resources

MapInsight

Tele Atlas uses a fleet of survey vehicles to collect detailed road information, including our unique Mobile Mapping Vans

That data is supported with information from a global network of authoritative resources

The industry’s most innovative, efficient, and cost-effective method to collect and verify detailed road information


Tele Atlas Global CoverageOur Coverage Advantage

New Coverage Areas


Our Data Advantage

Worldwide Country Coverage 64+ Countries

Worldwide Road Coverage21.3 million

KM/13.2 million miles

North and South America Road Coverage

12.3 million KM/7.7 million miles

EMEA Road Coverage8.2 million KM/

5.1 million miles

Asia Pacific Road Coverage814k KM/

505k miles

Worldwide Addresses 845 million

Worldwide Points of Interest (POIs) 20+ million


Tele Atlas CoverageEurope, Middle East and Africa


Tele Atlas MultiNetDelivers Comprehensive Functionality

GuideBe guidedfrom A to B

FindFind what youare looking for

DisplaySee clearly where

you are now

Generate accurate and customizable routes in real time with clear, audible and/or visual instructions.

Help end users easily link to the world through the map.

Optimally visualize reality.

Definit

ion

s


Tele Atlas Coverage AdvantageTA World ConnectTM


Tele Atlas Global CoverageOur Coverage Advantage

Current coverage reflects availability of maps. Coverage and attribution detail varies from country to country.


Tele Atlas Connect™ Countries In Summary

Africa 57

Oceania 8

Central and Eastern Europe 14

Central and South America 47

Asia 40

Additional countries/territories 25

Summary 191

Connect Country count includes countries where data is combined with Tele Atlas data (Turkey, Russia, Malaysia, Indonesia)

Connect countries contain at a minimum major road data; additional areas/territories are available with administrative boundary information only


Tele Atlas Content Advantage


A Full Range Of Enhancements

EnhancedGuide

Enhanced Find

EnhancedDisplay

Speed Traps*

Dynamic Data

Phonemes

Premium Points of Interest

Address Points

Locality Index

2D City Maps

3D Landmarks*

3D Terrain Model* Enhance

ments

* Currently available in European data


Current situation requires changes

Increasing demand for mobility but …

Worsening congestion High fuel prices Poor quality services Safety issues Environmental damages Isolation of some

regions Increasing Eastern

European Competition

Tracking & SecurityAsset monitoring

Effective maintenance

EfficiencyCut costs

Increase productivity

Customer ServiceArrival timesHigher quality

Health & SafetyEuropean regulations

Avoid incidents


Applications

Efficiency Customer Service

Tracking & Security

Health & Safety

Vehicle Tracking & Tracing √ √

User Management √ √Vehicle / Trailer Management √ √

Route Management √Resource Management √ √Integrated Fleet Management Solutions √ √ √


Tele Atlas Logistics Europe

Height, weight, length and axle weight

Major and Interconnecting Network (MRNW & ICNW)

Local Street Network and Addresses

Truck specific preferred/ restricted traffic flow on segments in MRNW and ICNW

EXTERNAL USE PERMITTED. Copyright © 2007 Tele Atlas. All rights reserved. CONFIDENTIAL.

Why partner with Tele Atlas


Why partner with Tele AtlasMeeting Partners’ Needs and Consumers’ Demands

Fresher, richer, more accurate digital maps and local search content worldwide

Unwavering partner focus

Unmatched experience across multiple markets

Strong financial foundation

The Enabling Principle:

EXTERNAL USE PERMITTED. Copyright © 2007 Tele Atlas. All rights reserved. CONFIDENTIAL. 25

A Vision for TomorrowMeeting Partners’ Needs and Consumers’ Demands

We create opportunities for our partners to enhance and extend their product offerings


Unmatched Experience Across Multiple Markets

AutomotiveEnterprise/

Public SectorPNAVInternetMapping

ConsumerWireless


Thank you!Norbert Hackner-Jaklin

[email protected]

Documents

Tele Atlas - ITS Hungary