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KIDS GROWING STRONG 2.0
Teens Helping Teens Secure a Healthy FutureA TEEN LEADERSHIP TRAINING PROGRAM
PROGRAM MANUAL: PART 1
KIDS GROWING STRONG2
CALIFORNIA DEPARTMENT OF FOOD & AGRICULTURE
This program is made possible with funding from the US Department of Agriculture and the California
Department of Food & Agriculture.
Teens Helping Teens Secure a Healthy Future
is a program is designed to enlist the unique
outlook and abundant energy of youth aged 12-
18 years of age and mentor them as they devote
a portion of their time working with fellow teens
to determine how fruits and vegetables can
best serve the nutritional requirements of teens.
Under the mentorship of business and health
professionals, teens will create a marketing
program with social media messages about the
great flavors and unsurpassed nutritional value
of California- grown fruits, nuts and vegetables
from the the California specialty crop list.
Program OVERVIEW
3info@ kidsgrowingstrong.orgkidsgrowingstrong.org
ABOUT KGS
Kids Growing StrongTM is a nonprofit organization that provides resources and support to empower families, caregivers and community leaders to help youth connect with their environment and lead informed and healthy lives.
Established in 2001 with initial funding from a grant
from the Shell Oil Company and donations from a
group of dedicated gardeners, Kids Growing StrongTM
(KGS) is an educational enrichment program that
today reaches tens of thousands of children and their
families each year.
We use science-based, hands-on garden activities
to inspire children to adopt healthy lifestyles through
proper nutrition and exercise while motivating
children to actively learn about themselves and the
environment.
KGS programs have served the needs of elementary and
preschool-aged children for over 15 years. In 2017, the
new and innovative “Kids Growing Strong 2.o” (KGS 2.0)
was initiated to include service to teens and young adults.
.
OUR GOALHealthy, energetic and engaged children prepared to lead informed, happy and caring lives.
OUR FOCUS S Fresh food & good
nutrition for a healthy life S Skills that foster personal
& social growth S Science education
grounded in the wonder to be found in a garden
KIDS GROWING STRONG4
This program is funded by the Specialty Crop Block Grant Program
(SCBGP) administered by the U.S. Department of Agriculture, and
managed in California by the California Department of Food &
Agriculture.
Specialty crops—fruits, vegetables, nuts and nursery crops—are an
agricultural and dietary staple. They are a central part of a healthy
diet and are vital to the economic success of American agriculture
and to the farmers and businesses that rely on them for their
livelihoods.
The purpose of the Specialty Crop Block Grant Program (SCBGP)
is to solely enhance the competitiveness of specialty crops by
helping increase capacity, opportunity, and economic success
for California’s specialty crop growers by promoting increased
consumption of delicious, nutritious California-grown specialty
crops by teens, their families and their friends, today and
throughout their lives.
CALIFORNIA DEPARTMENT OF FOOD & AGRICULTURE
5info@ kidsgrowingstrong.orgkidsgrowingstrong.org
ABOUT THIS PROJECT
DATE:2017-18
FUNDER:USDA
SPONSOR:CDFA
The adoption of California specialty crop consumption in urban communities, especially among teens, will be crucial to the economic future of specialty crops. Timely reinforcement from peers can influence attitudes toward nutritious specialty crops. The USDA approved funding to enable Kids Growing Strong to develop a the peer-to-peer participatory educational program leveraging Kids Growing Strong’s successful volunteer leadership training experience. The program, designed specifically to influence youth aged 12 to 18, invites teens to learn about specialty crops and healthy
nutrition, visit farms for first-hand research, help craft authentic peer-to-peer messaging and program curricula, and take the message to the public through local outreach at public events, schools, and other venues. In this program, teens obtain valuable personal insight and develop business skills. In return, teens contribute valuable personal insight, time, and effort. The program fosters leadership, broadens business skill sets, and empowers them to be advocates for specialty crop consumption, nutritious diets and the ecologically responsible California agricultural model.
TEENS HELPING TEENS SECURE A HEALTHY FUTURE
SECTION ONE
KIDS GROWING STRONG6
WHY THIS PROJECT?
Recent figures in the California Health Interview Survey conducted
by the University of California, Los Angeles Center for Health Policy
Research state that. in general, 83% of California teens consume
fewer than five servings of fruits and vegetables per day.
According to public studies, elementary school students are
experiencing a moderate increase in consumption of specialty
crops. This increase is presumably due to the diligent efforts
of schools and parents. However, the increase appears to halt,
even reverse, when children become adolescents and are more
influenced by their peers and personal inclinations. The teen years
are the last, best chance to influence this cohort and establish the
foundation for a lifetime of healthy eating and years of increased
specialty crop consumption.
This project attempts to improve the knowledge and
understanding of California specialty crops and their beneficial
importance to health and well-being through a participatory,
interactive, peer-to-peer education program developed by teens,
for teens, that will insprire youth aged 12 to 18 (15% of California’s
population) to develop healthy eating habits, increase consumption
of specialty crops, and promote and food preparation and serving
techniques that will help sustain good health throughout their lives.
WHY THISPROJECTThe teen years are the last, best chance to influence oung adults cohort and help them establish the foundation for a lifetime of healthy
eating.
7info@ kidsgrowingstrong.orgkidsgrowingstrong.org
PROJECT OBJECTIVES
Improve the knowledge and understanding of California fruits, nuts and vegetable as well as specialty crop agriculture and its importance to health and well-being.
PROMOTE CALIFORNIA GROWN AGRICULTURE & CROPS
Adolescents learn, think, and respond differently than adults or children. To make an
impact, messages and motivations must be fashioned to resonate with this specific
cohort. By working with members of this age group, Kids Growing Strongmentors will help
teens identify stories that foster teen/farmer connections, identify specific teen health/
appearance concerns (weight, skin, energy, etc.) that increased specialty crop consumption
can positively affect, and impart healthy preparation and serving techniques to make
specialty crops fun to eat.
Increase consumption of California grown fruits, nuts and vegetables among youth aged 12 to 18 (15 percent of California’s population.
PROMOTE BETTER HEALTH BY EATING FRUITS & VEGETABLES
Develop a participatory, interactive, peer-to-peer education program to inspire teens to regularly enjoy the wholesome flavor of nutritious California-grown fruits and vegetables.
CREATE A MARKETING PLAN & TRAINING PROGRAM
Advocate specialty crop consumption, nutritious diets, and the ecologically responsible California agricultural model that produces healthy fruits and vegetables to the public.
REACH OUT TO THE PUBLIC TO SPREAD THE MESSSAGE
KIDS GROWING STRONG8
PROJECT OVERVIEW
TRAIN MENTORCOLLABORATE EXECUTE
Explore California-grown fruits & vegetables and learn how they are grown. Then learn marketing and leadership skills to develop a marketing and outreach program for the public.
TRAIN
Work in teams to develop an information and marketing plan that will resonate with other teens and increase the amount of fruits and vegetables they include in their diets each day.
COLLABORATE
Using graphics, video, social media skills and public outreach strategies, teens will create memorable messages and images to effectively convey their program’s message.
DESIGN
Through leadership and inspirational training, teens will practice public speaking and motivation strategies to effect positive change in the behavior of the people they reach.
INSPIRE
9info@ kidsgrowingstrong.orgkidsgrowingstrong.org
PROJECT BENEFICIARIES
TEEN TRAINERS
and ADVOCATES
CALIFORNIA SPECIALTY
CROP INDUSTRY
TEENS and THE GENERAL PUBLIC
KIDS GROWING STRONG10
PROJECT SEQUENCE
1 2 3
Planning is the initial discovery stage of the program. Participants learn the value of California-grown fruits and vegetables to their health and well-being ,and why it is so important for teens to include them in their diets.
PLAN ProgramCollecting information about California specialty crops, interviwing the people who grow and distribute them, understanding the California agricultural model and researching the nutritional value of fruits, nuts and vegetables.
GATHER ResourcesExploring and adopting traditional marketing skills, project management skills, leadership and social media delivery strategies and techniques that can be employed to promote consuption of fruits and vegetable among teens
ACQUIRE Skills
11info@ kidsgrowingstrong.orgkidsgrowingstrong.org
“Teens Helping Teens Secure a Healthy Future” ... an educational enrichment program that provides leadership training, business skill mentoring and an opportunity for teens to develop a unique peer-to-peer teen nutrition education campaign.
4 5 6
Developing an interactive, peer-to-peer public education program, created by teens for teens, to promote healthy eating through increased consumption of California-grown fruits, nuts and vegetables.
CREATE ProgramUsing the skills and strategies learned in deeloping the marketing plan, recruit and inspire a new group of teens to become advocates of eating California-grown fruits, nuts and vegetables for a healthier life.
TRAIN AdvocatesReaching out to the public to Improve their knowledge and understanding of California fruits, nuts and vegetable as well as California specialty crop agriculture and its importance to good health and well-being.
OUTREACH
KIDS GROWING STRONG12
TEEN OBJECTIVES
Aquire Information and Develop
Practical Skills.
Create a Maekting Program and Training
Program
Inspire Others; Train a Team of
Advocated
Reach Out to the Public to Promote Nutritional Eating
STEP I STEP II STEP III STEP IV
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ACQUIRE INFORMATION & PRACTICAL SKILLS
Project Coordinators and advisors mentor Teen-Trainers in specialty crop information (types, growing data, seasonality, nutrition information, etc.) leadership training, and presentation tips.FTTs identify specific teen health/appearance concerns (weight, skin, energy, etc.) that increased specialty crop consumption can positively affect; use discussions, surveys, and research • Identify ideas, concepts, and characteristics of specialty crops which would be of special interest to this cohort. Brainstorm teen-friendly presentation strategies to most effectively distribute specialty crop information to teen cohort
S Recruit group of peer-to-peer trainers
S Gather specialty crop awareness, marketing and leadership training information.
S Identify anecdotes/stories about specialty crop farms/farmers that will resonate with teens.
STEP I
13info@ kidsgrowingstrong.orgkidsgrowingstrong.org
CREATE THE PROGRAM: MARKETING & TRAINNG
Teens draft specialty crop teen-centric outreach Develop social media delivery plan; publish stories on the website(s), social media, YouTube, etc.; monitor social media hits; release initial publicity to mass media. PCs and advisors work with youth to create original slogans, verbiage, activities, posters, brochures, and other collateral that promote consumption of specialty crops.
S Teens develop program content that will resonate with peers.
S FTeens create web-based videos, posters, and social media to tell stories to create personal cs..e draft specialty crop teen-centric outreach
STEP II
INSPIRE OTHERS: TRAIN THE ADVOCATES
Team of FTTs train one new group of Teen Trainers (TTs) who will carry on the peer-to-peer train-the-trainer component present 10 workshops to train 150 Teen-Specialty-Crop-Advocates (TSCAs) using the program outline and materials developed in Round 1.
S Teens present 10 workshops to their peers.
S A group of teen Specialty Crop advocates is developed.
STEP III
REACH OUT: SPREAD THE MESSAGE
Increase awareness of the nutritional value and health benefits of eating specialty crops to teens and public.
Increase awareness of specialty crop agriculture by through farm tours and interviews with growers and people along the “soil to table” pathway. FTTs create web-based videos, posters, and social media to tell stories to create personal connections..
S Promote awareness nutritional value and health benefits of specialty crops
S Promote awareness of specialty crop agriculture and appreciation for farmers who grow our food
S Collect evaluation data
STEP IV
KIDS GROWING STRONG14
Under the leadership of Kids Growing Strong, each Teen participant will:
S learn about the nutritional value of California grown fruits, vegetables and nuts while learning leadership and marketing skills
S Participate in farm tour(s) and garden or urban farm tour
S Create a peer-to-peer marketing campaign to inspire peers to eat more California grown fruits and vegetables
S Create a peer-to-peer outreach program to that will empower a new group of Teen Advocates to inspire their peers to eat more California fruits and vegetables
S Recruit at least one group of fifteen (15) Teen Advocates
S Train the new cohort of Teen Specialty Crop Advocates in the basics of the outreach program and value of California specialty crops
S Assist at least one group of fifteen (15) Teen Specialty Crop Advocates to implement the outreach program by presenting exhibits/demonstrations at public event(s), school(s) or other public venues as determned by the group.
S Use surveys and/or interviews at public outreach events to verify increase/verify an increase in specialty crop awareness.
S With the help of Teen Specialty Crop Advocates, plan/execute a local farm or garden tour (or garden open house that is open to the public, or farmers market tour) featuring locally grown fruits and vegetables
S Use coupons, surveys and or interviews at four grocery stores or farmers markets to verify increase/verify specialty crop purchases
DUTIES OF TEEN TRAINERS
15info@ kidsgrowingstrong.orgkidsgrowingstrong.org
Group of 5 FTT’s
Group of 15 TSCA’s
Group of 15 TSCA’s
Group of 15 TSCA’s
Group of 15 TSCA’s
Group of 15 TSCA’s
150Teens and50
Adults
150Teens and50
Adults
150Teens and50
Adults
150Teens and50
Adults
150Teens and50
Adults
150Teens and50
Adults
150Teens and50
Adults
150Teens and50
Adults
150Teens and50
Adults
150Teens and50
Adults
150Teens and50
Adults
150Teens and50
Adults
150Teens and50
Adults
150Teens and50
Adults
150Teens and50
Adults
TRAINING: OUTREACH25 Founding Teen Trainer (FTTs) per Hub
75 Teen Specialty Crop Advocates (TSCAs) per Hub
3000 People per hub will benefit from the outreach program
75 Teen Specialty Crop Advocates (TSCAs) reach 3,000+ per hub
25FTT’s create 76 TSCAs
75TSCAs reach 3000+
people
Group of 5 FTT’s
Group of 5 FTT’s
Group of 5 FTT’s
Group of 5 FTT’s
3000 Members of the Public reached/influenced by the 15 teams of TSCAs per hub. The outreach can take place at any event (or combination of events) deemed appropriate including schools, churches, street fairs, farmer’s markets, urban farms, gardens, or anywhere the TSCAs can talk to- and distribute outreach information to peers and adults.
25 Founding Teen Trainer (FTTs) divide into groups of five( 5). Each group reaches out to lead/ train a group of fifteen (15) TSCAs.
Peer-to-Peer
75 Teen Specialty Crop Advocates (TSCA’s) are trained by the FTTs. The TSCAs divide into teams of five (5). Under the guidance of one Founding Team Trainer (FTT), each TSCA team of 5 reaches out to the their peers at a public event to inspire/educate the [public about CA Grown fruits and vegetables.
KIDS GROWING STRONG16
PROJECT COORDINATORThe PROJECT COORDINATOR is responsible for the selection of the initial team of Teen Trainers and to commit to work closely with them throughout the program to ensure that they
S understand what defines a California “specialty crop”
S understand the importance and value of California specialty crops to their lives and the lives of their peers
S understand the role of the California specialty crop farmers along with the challenges they face and the spirit that motivates them
S understand how to select and prepare specialty crops so the teens will be able to formulate and spread the message about specialty crops in a way that resonates with teens all over the state
Thr PROJECT COORDINATOR is also expected to:
S oversee local tours, coordinate all tour travel
S manage the travel to and from event meetings
S chair the initial training and the subsequent training conducted by the Teen Trainers.
S ensure that the Teen Trainers have the information they need to create content for the teen-to-teen marketing program and the technical support they need to get their content out to the public.
S schedule 17 or more required local events conducted by the Teen Trainers and Teen Advocates
S manage the stipends, if any are avaiable
S ensure that all teens are always adequately and properly supervised
S make sure the evaluation portion of the events is handled properly
S work closely with the Program Manager to make sure every aspect of the project runs smoothly.
DUTIES OF PROJECT COORDINATORPLANNING & RECRUITMENT1. Recruit a core group of motivated teens ages 12 to 18. This group will be designated as the
Teen Trainers.2. Advise/Collaborate with Kids Growing Strong staff, advisors and farmers to plan teen training a. use the KGS sample plan or create a new working plan/schedule for the training program b. collect the materials and information needed for teen training i. specialty crop information (types, growing data, seasonality, nutrition info, etc.) ii. leadership training (including working in groups & with groups; presentation tips) iii. marketing training
FARM TOURSCollaborate with Program Manager, fellow Project Coordinator(s), advisors and farmers to 3. Plan two farm tours4. Plan one local tour of urban garden(s)/farm(s)5. Lead two farm tours for Teen Trainers
6. Lead one local tour of urban garden(s)/farm(s) forTeen Trainers (optional)
SPECIALTY CROP HEALTH & NUTRITION ADVOCACY PROGRAM
7. Guide FTT’s to collaborate to create a specialty crop teen-centric marketing strategy. Mentor the Teen Trainers to help them work together as a team to develop a program with
content that will resonate with peers inspiring them to understand the value of specialty crops and how increased consumption can increase their health and well-being
8. Collaborate with teens to help them create a specialty crop teen-centric outreach program.
PEER-TO-PEER TRAINING
9. Assist Teen Trainers in planning peer-to-peer training sessions to train members of their peer group to be advocates of California grown specialty crops (fruits, vegetables and/or nuts)
a. Teen Trainers select/arrange for training locations b. Teen Trainers plan the training session c. Teen Trainers recruit trainees to attend the training sessions10. Facilitate peer-to-peer training sessions It is suggested that the Teen Trainers be divided into teams of five. Assist each of the Teen
Trainers groups to train 15 Teen-Specialty-Crop-Advocates (TSCAs) to present the peer-to-peer outreach program outline and marketing materials developed.
PUBLIC OUTREACH
12. Organize outreach events where groups of peer-trained TSCA’s can promote the value of specialty crops to 200 members of the public.
The 150 TSCAs will conduct specialty crop outreach education by dividing into teams of five. Each of these 30 teams conducts outreach program(s) to reach a minimum of 150 peers and 50 adults each. NOTE: For large events, multiple teams can work the same event as long as the number of the public individuals reached equals 200 persons for each TSCA team of five.
13. Assist the FTTs to train one new group of Teen Trainers (TTs) who will be certified to carry on the peer-to-peer specialty crop advocacy program.
17
KIDS GROWING STRONG18
PROJECT WORKPLAN
STEP I: Project Planning & Administration
Project Manager/Advisors collaborate to create a working plan/schedule for the training program 20
Collaborate with Project Manager/Advisors to collect the information needed for specialty crop education and farm visits/interviews 40
Recruit a core group of Teen Trainers (25 per hub) 25
Secure meeting locations 15
100 Hours
STEP II: Specialty Crop Agriculture/Nutrition Training & Grower Tours
Prepare teen training in all relevant aspects of California grown special-ty crops (types, growing, seasonality, nutrition info, food prep, etc.)
20
Conduct teen training in all relevant aspects of California grown specialty crops (types, growing, seasonality, nutrition, food prep, etc.)
20
Collaborate with Program Manager, collaborators, advisors and farmers to plan two farm tours
10
Supervise/Attend farm tour(s) Interview /video record growers. 10
Gather/compile /edit interview transcripts/videos from tour(s.) 20
80 Hours
Denotes teen hours
19info@ kidsgrowingstrong.orgkidsgrowingstrong.org
STEP IV: Develop Teen-to-Teen Advocate Training Currciuum
Leadership & presentation skills training 10
Create a specialty crop teen-centric outreach program. Suggested: 5 workshops at 4 hours each
20
30 Hours
STEP III: Develop Marketing Program
Create a program that will develop marketing education & business skills 25
Teens are mentored in background/interest knowledge needed to create a relevant, teen-centric marketing strategy
25
Teen Trainers to collaborate to create a specialty crop teen-centric marketing strategy. Suggested: 10 session/4 hrs
40
Teens to plan at least one local garden, farm, market tour or open house that will be open to the pubic
10
100 Hours
STEP V: Execute Teen Advocate Training Program
Using knowledge learned in the program, mentor Teen Trainers to plan “Teen Specialty Crop Advocates” training workshops
20
Teen Trainers to divide into groups of 5 to conduct workshops, each group recruiting and training 15 “Teen Specialty Crop Advocates”
10
30 Hours
STEP VI: Public Outreach and Evaluation
Coordinators supervise 15 public outreach events Teens participate in at least 1 outreach event (allowing 9/hrs per event)
135/9
Teen Advocates to train one new group of Teen 10
Execute at least one local garden,/farm/market tour or open house 10
155/29 Hours
Denotes teen hours
KIDS GROWING STRONG20
PROJECT DELIVERABLES
DESCRIPTION 1
The marketing program includes anecdotes/stories about specialty crop farms/farmers that will resonate with teens. messages and stories that will properly reflect specialty crop growers and California agriculture thAT will resonate with teens.
The social media delivery component for publication on the website(s), social media, Facebook, Instagram, YouTube, etc. that includes stories and information about specialty crops, variety, variations in flavor and their nutritional benefits.
Collateral materials including take-home information handouts for outreach that include existing resources (e.g., Harvest-of-the-Month) and original collateral designed by program participants that includes nutrition information, growing tips, purchasing tips, seasonal recipes (all recipes will incorporate 50 percent or more specialty crops), and unique or easy specialty crop preparation and serving tips.
Instructions to create eye-catching, interactive exhibits including event props and displays for fairs, pop-ups, schools, and other public events that will promote specialty crop awareness and consumption.
Specialty Crops Promotion Marketing Plan Designed by/for Teens A marketing program designed to attract the attention of teens aged 12-18, which positively affects the behavior of this cohort inspiring them to eat more California grown specialty crops, appreciate the nutritional value of specialty crops and the effort and experience of the people who grow them.
Teen-centric Specialty Crop Marketing Program
21info@ kidsgrowingstrong.orgkidsgrowingstrong.org
Enhanced competitiveness of specialty crops through increased consumption.
Conduct evalutaions, interviews, mail-backs and follow-up-calls to determine if the consumption of specialty crops increase due to program effort. Include the use coupons, surveys and or interviews at grocery stores or farmers markets to verify purchases.
DESCRIPTION OF GOAL
Reach 4,200 children and youth S 3,570 gain knowledge about eating more specialty crops. S 3,360 report an intention to eat more specialty crops. S 1,050 reporte eating more specialty crops.
Reach 1,500 children and youth S 1,275 gain knowledge about eating more specialty crops. S 1,200 report an intention to eat more specialty crops. S 375 reporte eating more specialty crops.
Enhanced competitiveness of specialty crops through increased access and awareness.
Conduct evalutaions, interviews, mail-backs and follow-up-calls to determine if access and awareness of of specialty crops increased because of program outreach.
Program Manuals
Create manuals and guides containing all training materials, marketing materials and resources so the program can be replicated statewide; materials to be available on internet and a limited amount in print.
DESCRIPTION OF GOAL
Reach 200 consumers or wholesale buyers S 200 gained knowledge of how to access/produce/prepare/preserve specialty crops S 150 reported an intention to access/produce/prepare/preserve specialty crops S 150 reported an intention to access/produce/prepare/preserve specialty crops
DESCRIPTION OF GOAL
Program manual to allow others to replicate the program. Include collateral promotional material and a list of supportive specialty crop growers to facilitate extension of the program throughout the state and into the future. Include supplements for program leaders addressing issues specific to adolescents and tips for recruiting and working effectively with Teen Trainers.
Teen specialty crop advocate training manual including educational information developed in main training along wwith event/pop-up procedure, activity outlines, presentation tips for presentations with teens and adults, and safety guidelines.
Program description booklet presnting a promotional overview of the program.
KIDS GROWING STRONG22
CALIFORNIA DEPARTMENT OF FOOD & AGRICULTURE
This program is brought to you by...
The aim of Kids Growing StrongTM is to provide families with timely information
on healthy nutrition. The contents of this brochure are not intended to offer personal medical advice. You should seek the advice of your physician or other qualified health provider with
any questions you may have regarding a medical condition. Never disregard
professional medical advice or delay in seeking it because of something you have read in the materials presented
by Kids Growing StrongTM Information provided does not promote brand
names, nor does it endorse any particular product.
KidsGrowingStrong.org
[email protected] fornia, USA