Upload
peterdempsey12
View
110
Download
1
Embed Size (px)
Citation preview
Teenage Profile – Boys Profile fillipe
Mobile use(66%)of all 8- to 18-year-olds own their own mobile phones.Proportion of teens who own phones:•31% of 8- to 10-year-olds to•69% of 11- to 14-year-olds •85% of 15- to 18-year-olds.
•Average of 33 minutestalking on a phone in a typical day.•Hour and a half (1:35)engaged in sending and receiving texts.
What films they watch HDTV, On Demand, and Blu-ray™ (and expanding access to the latest DVDreleases through venues such as Netflix)
Cinemas continues to appeal to childrenand teenagers.
12% of all 8- to 18-year-olds report watching a film in a cinema.People who go to cinemas spend a little over three hours (3:16) watching films in cinemas. producing an average of 25 minutes daily across all youngpeople.
Secondary Research - Movies
A previous study showed that even though current media consumption is controlled by the internet, that there are still a lot of teens attending cinemas. (12% of
students watch films in cinemas)There has also been a realisation that all the results haven’t changed in 5 years.
This shows that the teenagers are a reliable audience.In a more in depth researcher found out that it tends to be Black (18%)and
Hispanic(17%) youths attending the cinema more than white youths.Although this research is influential it isn’t reliable for the audience we are pitching
for.
Social Media
Music content A typical day, 8- to 18-year-olds spend an average of(2:19) listening to music and another 12 minutes with otheraudio such as news or talk shows.
Where teens are shopping?
Magazines