The survey was conducted online with 1,296 English-speaking Canadians aged 16 to 29 sampled from a representative panel of over 549,000 Canadian residents. The survey was completed from July 21 to July 30, 2014. Since the online survey was not a random, probability based sample, a margin of error could not be calculated. The margin of error for a survey of 1,296 respondents using a probability sample is +/- 2.72%, 19 times out of 20.

An infographic brought to you by

yconic's Uthink.com property is home to the largest youth market research panel in Canada. Over 540,000 millennials between the ages of 13 and 30 have opted in to participate in our consumer surveys. We help our partners gain key insights into the youth demographic, leading to better marketing and prod-uct decisions for the teen and young adult market. For more information, visit yconic.ca.

TECHNOLOGYtrendse�e�?

MOBILE PHONES

I want to have the newest technology right away.8%

I read reviews and/or talk to friends before considering a new product.

I don’t really care about new technology - it’s a low priority.

14%

I follow the technology trends of my peer group.8%

I wait until the producthas proven itself.11%

53%

Q: In the next six months, which of the following do you intend to purchase?

TECHNOLOGY

29%

4%

3%2%

SmartPhone Tablet

Desktop

LaptopHomePhone

E-Reader

33%

Q: Within the next year or upon completion of your current plan, how likely or unlikely are you to switchto a different service provider?

Q: Who pays for the services that you use?

Students use the following tech tools for school work at least once daily:

Q: We are interested to know if you ever use your mobile phone to do any of the following things. Do you ever use your mobile phone to:

Wireless Plan

Send or receivetext messages

Take photos Surf the Internet Use information apps (weather)

Send or receive email

Use socialmedia apps

Listen to music Play games

Internet Service TV Subscription Landline orHome Phone

PAYING THE BILLS

IN SERVICE

THE ROLE OF TECHNOLOGY

WIRELESS SERVICE

19%

41%40%

Likely to switch

Neutral

Unlikely to switch

I do! My parent / guardian does I split the cost

6% 5%13%22%

12% 6%63%

38%11%

94%

83% 81% 79% 74%

88% 86% 85%

47%59% 61%

INTERNET SERVICE

13%

46%41%

Likely to switch

Neutral

Unlikely to switch

13%

46%41%

TV SERVICE

Likely to switch

Neutral

Unlikely to switch

YOUTH TECHNOLOGY trendsyconic surveyed 1,296 Canadian students and youthabout media and technology trends, needs and their

current service plans and providers.

N�ds

Loyalty

I don’t have this service

of students have at least some influence over their wireless services.

Technology makes my life easier.

Technology brings me closer to my friends.

of students are concerned about being judged by online activites.

of students are satisfied with their wireless service.

56%

81% 48% 34%

TOP TOOLS FOR sch�lLAPTOP 76%

SMARTPHONE 59%

DESKTOP 26%

TABLET 18%