Technology reflecting changing paradigms not just surface tastes

I am Richard FeinbergDept of Consumer Sciences

NEAFCSGalaxy III Conference

2008

Übertrends

• Thank you for inviting me

First Things First

The Marriage of Life and Technology

Big Trend 1- The Digital Lifestyle

Cadillac CTS

Digital Grill from Fiesta

Whirlpool Central Park

Speech will drive all digital

Digital Products are extensions of self

Jewelry

The Digital World is Flat

Video Gaming

• 500 million in 1st week

Digital War

Voyeurgasm

• 55 million

• 78% of teens

• 28% of parents are aware

• 30 kids per kid

• 50% kids IM to strangers

IMing

• 300 Million

• 4th largest country in world

21 million downloads

Colbie Caillat

Blog…cyberstalk…BACN…spam…poke…..scrobble…mash…blirt…tweet…twitter…….pod…rss…widgets…linkedin.…web2.0.…myspace…facebook…craigslist…youtube…wiki’s

The Digital Lifestyle is rewriting the rules of how we live

Our Brave New Digital World

The Unwired Generation

Trend #2- Unwired

The Digital Person• Generation Y (Millennials)

• Only know digital technology

• 75 million strong in US

• 750 million globally (3 billion by 2015)

• 45% of world population by 2015

• 8.5 hours/day digitally connected

• 90% research, 50% purchase on Web g

Digital Client- Business in an Instant

‘Always-on, always connected’ is a God-

given right ! Digital Ecosystem

DWT is the new DUI

Crackberry

Apple’s IPhoneThe premier lifestyle enabler

Chanel on IPhone

1400+ IPhone applications

• LED banner• iCube• MPG• SugarTracker• Vnsea• MyEbay• Flashlight• iCrossword• PuzzleManiak• VoiceNotes• NetChess• FiveDice• Pianist• Books

• Genesis• Drummer• Tetris• Isolitaire• iRadio• NOIZ2SA• Pool• Yeti3D• Sketches• FPS• Tap Tap Revolution• Twinkle• iPhysics• MxTube

The Thumb Generation

Digital Lifestyle stores

• Set to be worlds largest food chain- 40,000

• The drug of choice for millions each day

MYSBUX (697386)

Business Readiness• Buy online, pick-up in branch/store

• Check branch item availability online

• Cross-channel offers/promotions/gift cards

• Browse in-branch/purchase from website

• Register online/schedule branch consultation

• Cross-channel returns

• Online access to account/loyalty programs

Digital Client Readiness

1) AAA

2) Amazon

3) Amtrak

4) Argus (insurance)

5) Circuit City

A B C D E F G H I J___ ___ ___ ___ ___ ___ ___ ___ ___ ___

MostReady

LeastReady

6) Delta Faucet

7) eBay

8) McGraw Hill (books)

9) Nike

10) T. Rowe Price

Digital Client Readiness

• 1) AAA• 2) Amazon• 3) Amtrak• 4) Argus • 5) Circuit City

6) Delta Faucet

7) eBay

8) McGraw Hill (books)

9) Nike

10) T. Rowe Price

_7 _2_ _9_ _5 3_ _1_ _8_ _ 6_ 10 _4_

MostReady

LeastReady

KAGOY

6.7 versus 8.1

• Electronic payments

• Shopping

• Onstar

• Anywhere anytime any way you want it

• Making life easier

• Biometrics

The good news

And finally

Richard Feinberg765 494 8301

xdj1@purdue.edu

www.cfs.purdue.edu/richardfeinberglook for “dir” called Galaxy