TECHNOLOGY NEWS MAGAZINEcellit.in/.../09/CellIT_August_2016_magazine_web.pdf · Bringing Channel Together Vol-11 Issue-1, Krishna, August - 2016, Pages-16, `40/- REACH SOUTH INDIA

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Vol-11 Issue-1, Krishna, August - 2016, Pages-16, `40/-

REACH SOUTH INDIA

Andhra Pradesh l Telangana l Tamilnadu l Pondicherry l Karnataka l Kerala

TECHNOLOGY NEWS MAGAZINE

CELL IT, VOL-11, ISSUE-1 2 KRISHNA, August -2016


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Arun Jaitley’s a m b i t i o u s GST turns a reality. With the imple-mentation of

the Goods and Service Tax in both the houses of the Parliament, the project has got mixed response from various walks of the life.The historic Goods and Services Tax (GST) Bill, which is considered to be one of the biggest economic reforms post independence is likely to simplify and unify the tax structure of India.The GST, which will be implemented from April 1, 2017, is expected to impact the IT-BPM sector (and also other industries), which is currently valued at USD 143 billion (2015-16). The GST, once implemented, will supposedly bring all states and people of India under one tax regime and reduce time for calculat-ing tax for different states and expedite movement of goods and services.IT experts believe that the GST Bill will bring some ease of doing business and address various challenges in the current indirect tax landscape. Large enter-prises are also going to benefit from the GST is numer-ous ways. While the rate of GST is yet to be decided,

With increased focus on e-Governance and improving efficiency, Internet of Things has become and essen-tial element in the achieving the goal. IoT technology

promises opportunity which today is not possible with cur-rent way of implementation. To help the citizens under-stand the IoT better, Depart-ment of Information Technol-ogy, Electronics and Commu-

nication of Andhra Pradesh organised a workshop on Internet of Things. Department of ITE&C, Govt. of AP invited one day Workshop on Internet on Things to the Engineering college students for the implementa-tion of Technical Knowledge in e-Governance.Chief Minister of AP, Chandrara Babu Naidu addressed the students by motivating them to reach to greater heights. He said, better technologies were used in pushkaram to catch hold of burglars and to keep the places neat and clean. Due to technology there were no such big incidence. Minister for Information Tech-

“Total tax on software is 15% service tax and 5.5% vat totaling about 21.24% on base rate.

This will come down to 18% GST. Software is taxed twice as service tax and VAT. Now it will be single tax. We feel that GST will simplify com-

pliance and will free up resources to concentrate

o n business expansion. Though, implementation will be done only after things are in place, companies need to start planning for future.”

industry observers have assumed an 18 per cent rate recommended by a government panel in making their impact calculations. Even though, the GST Bill is for all the business units, it is the SMEs and MSMEs which are getting maximum mileage out of this. After years, India has achieved one of the biggest financial reforms post independence. Also, currently, Total tax on soft-ware is 15% service tax and 5.5% vat totaling about 21.24% on base rate. This will come down to 18% GST. Software is taxed twice as service tax and VAT. Now it will be single tax. We feel that GST will simplify com-pliance and will free up resources to concentrate on business expansion. Though, implementation will be done only after things are in place, companies need to start planning for future mentioning about the impor-tance of the bill, BJP president Amit Shah has quoted it is a boon for the MSME sector. “He said GST is the biggest tax reform since Independence and had been a long standing demand of the micro, small and medium enterprises (MSME) and Modi has made it a reality.”, he twitted.SME feeds large industries and the most labour-inten-sive sector and therefore they should be given simpler passage for doing business. The single tax structure of GST would be ideal platform for them.Curb Price Differentiation:The biggest challenge of channel partner in the form

nology of AP, Palle Raghunath Reddy applauded the strength of the youth power in state. He said, if anyone needs money power then they need to go to America, but if anyone needs mind power then the only place in the world is Andhra Pradesh. He also stressed the need of moral values among the students and guided the Vice-Chancellors to take time to develop the moral values in the students. Pradyumna P.S., IAS, the secre-tary to Govt., Information Technology, Electronics &

Communications dept., thanked all the students for attending the workshop and also informed that many students submitted IoT papers and in that 10 papers were shortlisted, he added that the finalists will get the advantage of

implementing in e-Governance. Overall the event was successful due to large crowd of students attending the event, and most of them were confident to see a big future in the sunrise state under the mentorship of Nara Chandra Babu Naidu, the dynamic CM of AP.

With GST Turns A Reality, Price Difference To Be A Dream

WORKSHOP ON INTERNET ON THINGS BY AP GOVT.

Rushabh Shah, President, TAIT

EDITORIAL

EDITOR: Dinesh Shyam SukhaCO-ORDINATOR : SiddhiPRODUCTION & OPERATION: RamayyaPOSTAGE & PACKING: L N ADVERTISING SALES: PhaniDESIGN : Dikshit CREATIVE DESIGNER: MKVSACCOUNTS: Murthy

MAGAZINE CUSTOMER SERVICE: [email protected], 0866-6525685

NOTE:All products, brands, service names mentioned may be trademarks of their respective owners

EDITED, PRINTED, PUBLISHED AND OWNED BY DINESH SHYAM SUKHA. PRINTED AT PRINT ZONE, 26/20/18, SWAMY STREET, GANDHI NAGAR, VIJAYAWADA - 520 003, KRISHNA, ANDHRA

PRADESH. PUBLISHED AT CELL IT DIGITAL MEDIA, 54-20/3-11, PLOT NO. 3, GURUNANAK COLONY, VIJAYAWADA- 520 008, KRISHNA, ANDHRA PRADESH. EDITOR: DINESH SHYAM SUKHA.


of unethical e-market place is likely to end. With com-mon billing in the country, the retail sector is likely to have a push. Many E-Tailers who are accused of billing the customers below the market operating price will now have to maintain a price parity with the retailers. A fresh air will be breadth into as GST will substitute Central Excise Duty, Service tax, VAT, octroy etc. As cascading of tax will be eliminated by GST, prices will reduce and propel the GDP of India to new heights.

Dinesh Shyam SukhaEditor

“Although it’s too early to comment, we are very hopeful with GST when enacted. ‘One

nation, one tax’ regime will surely decrease the doc-umentation and also reduce the operational costs. Single point of taxation will also increase

flow of the products, which i s right now a big bottleneck in t r a n s - portation. The IT products, which are essential in the development of country and realiza-tion of Digital India dream, comes under preferred taxes. We are hoping that it will remain the same even after implementation of GST. As on all projects, execution and implementation of GST will hold the key and can make a big difference in ease of doing business.”

Rajesh Doshi, Director, Zebronics

Quo

te o

n G

ST

Mr.Chandra Sekhar Reddy: 9392967676

Vizag: H.No. 48-6-13/8, 1st Floor, Srinagar,Ramatalkies Down, Visakhapatnam-530016.Ph: +91-891-3245454, Mob: 9393993637/9000933427.Email: [email protected]

Hyderabad: 09346612454, Bengaluru: 080-41211549, Mysore: 9343093175, Mangalore: 9343938847, Chennai: 044-42033045, Vijayawada: 9392967676,

Rajahmundry: 9393993637, Coimbatore: 9364155558, Madurai: 9345045288, Pondicherry: 9381565766, Kochi: 9349379090, Trivandrum: 9388311761, Calicut: 9349379090.



IOT IS SHRINKING THE WORLD,SAYS ERICSSON’S IOT MARKETING DIRECTOR

WARREN CHAISATIEN

IOT

Internet of Things (IoT) will shape communication in everyday life and business models. When smart products are connected, business opportunities and disruptive ideas involving things yet to be named will emerge, along with markets yet to be discovered. A world of opportu-nity awaits us. Once implemented, 5G, in conjunction with IoT, will further enable organizations to move into new markets and build new revenue streams with dras-tically new business models and use cases, including IoT applications.Ericsson is one of the leaders in 5G and IoT develop-ment. The Swedish vendor holds a specific purpose in the business realm for its ability to ease organizations into 5G and IoT, making the pathway smoother and not so overwhelming or complex.Focusing on specific partnerships and IoT initiatives that Ericsson has committed to this year, such as its Multi-Do-mestic Solution, partnership with Scania, and Applica-tion Platform for IoT, Warren Chaisatien, Ericsson’s first IoT Marketing Director, spoke to Active Telecoms about how Ericsson’s latest projects will advance the compa-ny’s innovation in conjunction with 5G, while helping businesses to evolve and understand the benefits of 5G and IoT along the way.Warren is Ericsson’s first corporate IoT marketer, tasked with positioning the company globally for industry, tech-nology and thought leadership in the fast-growing IoT market. He frequently referred to Mobile World Con-gress 2016 during the discussion – a destination where Ericsson had the opportunity to showcase its 5G and IoT connectivity developments with a global audience.He first spoke about Ericsson’s relationship with the Bridge Alliance, a “consortium of 36 operators” across Asia, Africa and the Middle East. At MWC, the Bridge Alli-ance group announced that it had selected Ericsson to provide its device commission platform – “an industry leading offering” Ericsson offers, that provides the “first level of connectivity across all these 36 operators around the world.”“At the beginning of this year at Mobile World Congress, we added an additional layer – a solution called Multi-Do-mestic Solution,” Warren explained. “For the first time, it provides seamless and secure international roaming for IoT connected devices. For consumers like you and I, we are very familiar with bringing our phone to a foreign country, and it roams automatically. This is very similar to that concept; however, the importance of this is that not only does it roam, but it also provides a single Service Level Agreement (SLA) for those connected devices.”The solution shows that collaboration among leading operators further enables rapid and cost-effective expan-sion across different geographical markets, providing superior connectivity and network quality under local terms, conditions and rates, and ensuring affordable and flexible connections for all types of devices on a truly global scale. End-users can now use the same device with services and data plans for a tailored offering while guaranteeing corporate security.The value of this model can be realized globally and across the various industries in which more and more types and numbers of devices are being connected. An example of the solution’s use is in the oil and gas indus-

try.“There will be oil rigs in the r e g i o n s mentioned that span mul t ip le g e o g r a -p h i e s . Therefore, you would need to connect to various opera- t o r s , ” said Warren. “From an oil and gas compa-nies’ perspective, it would be very good to have seam-less management, even though a set of oil rigs would be managed by an operator in one country, and then others would be managed by another operator, so it would be seamless. But most importantly, the same level of service agreement.”An additional purpose of the solution Warren highlighted was in transportation. For example, he said in Singapore, “you have trains going up to Malaysia and then on to Thailand. As it crosses different countries, the connected trains would then need to connect to different local oper-ators. Again, from a train companies’ point-of-view, it [the solution] would be fantastic.”“Also in Europe, people tend to rent cars and drive across other countries,” Warren added, “so people could pick it up and maintain connectivity anywhere in Europe. Those are the key benefits of our Device Connection Platform (DCP), but most importantly the multi-domestic function-ality it provides. In that sense, you can see that it really brings the geographies together from an enterprise per-spective.”Warren went on to discuss another important IoT-influ-enced Ericsson initiative, dubbed the Application Plat-form for IoT, in partnership with Scandinavian-based company Sigma. He said the platform allows Ericsson to “serve even more vertical industries.” It’s a multi-indus-try platform that scales within and across data centers, providing the ability to support anything from small- to hyper-sized sensor networks. It performs analytics on physical and virtual sensor data streams. “It’s a win-win for us, Sigma, and also our inner-city customers,” said Warren.According to Ericsson, the new platform performs data management on physical and virtual sensor data streams. It is designed to support multiple industries and verticals to speed up implementations of business applications. The offering is said to be getting a lot of traction in the marketplace for a wide area of use cases/industry verti-cals. Ericsson and Sigma have ongoing IoT application projects based on this platform, for example smart build-ings, smart facilities and manufacturing, food industry and professional services.Enterprise opportunities with 5G & IoT“When it comes to Internet of Things, we are advancing from IoT perspective, but of course, most importantly from 5G. These two go hand-in-hand,” said Warren.Although 5G won’t be up-and-running until about 2020, IoT is already making breakthroughs and creating oppor-

tunities for various industries. For example, the transpor-tation industry is striving to improve its efficiency and reduce carbon footprint. One way to achieve that is to have trucks driving at close distances, creating so-called ‘truck platoons’, tightly coordinated through vehi-cle-to-vehicle communication. It’s an example Warren gave of how Ericsson is pioneering in IoT technologies in conjunction with future 5G.“In Barcelona [MWC] we demonstrated the concept of truck platooning, in partnership with Scania, a leading truck company in Europe,” said Warren. “Trucks rely on human drivers, and humans need a few seconds to make decisions to hit brakes and things like that. What it means today is that the more gaps we have between trucks, the more wind resistance there is, which tends to consume more fuel unnecessarily. The concept here is to reduce the gap as close as possible.”Future technologies like 5G with extremely high band-width and low latency provide the opportunity for the concept of autonomous driving to be able to reduce or rid the need for human drivers. IoT will have a pro-found effect on businesses and will create opportunities, according to Warren. “If you look back about five years ago, it was machine-to-machine. Today, that term is still around, but increasingly it has become IoT,” he said.“That is a good thing because machine-to-machine con-sists of one sensor talking to another sensor, and that’s it. When it comes to Internet of Things, what we are experi-encing as an industry is that industries are starting to talk to one another. For example, smart cities are a fantastic use-case where government agencies have to talk to road authorities, who have to talk to connected cars, and the list goes on.”Emerging countries are already engaged in machine-to-machine connectivity which is a good starting point. And then from there it would evolve to IoT in the near future, Warren explained. For a small country like New Zealand at the bottom of the world, IoT will create huge benefits, because distance between businesses will not be an issue. As long as businesses are able to connect, enterprise will bloom. “When it comes to IoT, one key thing is that it blends the physical and digital world,” said Warren.“IoT is shrinking the world.”There will of course be challenges that businesses and enterprises will face as they embrace IoT. Warren said the number one challenge is complexity. “Today we are just scratching the surface of IoT and the ecosystem is very fragmented and complex for enterprises,” he said. “In that case, we are helping them with a fully integrated IoT platform.”Other issues are cost and security. “As a company that provides the whole stack, we bring security to our enter-prise customers in each layer that we bring our solution to,” said Warren. Ericsson gradually introduces enterprises to IoT and the potential of 5G rather than expecting companies to integrate the technology from scratch every time. The vendor packages make it available as a service so that enterprises will come and turn it on seamlessly, allowing for a steady adoption of the new technology.



Rashi Peripherals, the true value added distributor efforts were recognized by ECS at a grand assem-blage at Computex. The stage couldn’t be bigger, amongst all the visionaries gathered at the biggest IT gathering, Rashi was awarded for its consistency by ECS for not only strengthening but expanding the Motherboard manufacturers hold in India. On accept-ing the Award Kapal Pansari Director Rashi Peripher-als added “We are proud to be working with ECS, and our association goes back to 2008. We delighted to

eScan in association with ASIRT held an exclusive product launch and training program for its regis-tered members, at Hotel Parle International. As part of its channel engagement program to strengthen and educate partners for the growing business opportunities in Security Solutions with Digital India and Smart Cities being at the fore front of India’s dig-ital growth plans.With the changing landscape of cyber-crimes and the growing IT dependency by small and medium businesses for business growth, SMB businesses are becoming potential targets for the cyber criminals. Keeping the growing trend of attacks on SMBs by various ransomwares to Trojans etc, eScan has devel-oped specialized products such as eScan corporate 360, eScan Enterprise Edition, eScan Corporate Edi-tion, eScan Endpoint Security, Total Security Suite for Business and Internet Security suit for Business and to provide real time protection to these businesses with least dependency by IT support or Admin team. eScan being a strong channel driven organization, and being a pure play security solutions developer has taken strides in its endeavour to provide greater opportunity for the SI partners. To strengthen its association further eScan held the exclusive product training program and to educate partners about the giving business opportunity. As the threat landscape expands its horizon to target SMB businesses, eScan security solutions provides a new business opportu-nity and profitability for these members.

have been the most consistent distributor, especially in this subdued market is heartening. We are eager to be part of the journey for achieving more milestones. This award is the testimonial of our team’s collective efforts and I take this opportunity to congratulate the entire Rashi Team.” Rashi since yesteryear has stressed over its wide reach, as a tipping factor to the many laurels to its name. With fifty three branches and fifty six service centers spread across all of the country, Rashi continues to, and will continue to pen-etrate into every market it possibly can.

RASHI RECEIVES YET ANOTHER ACCOLADE,

THIS TIME FROM ECS

eScanSHOWCASES NEW BUSI-NESS OPPORTUNITY FOR

ASIRT MEMBERS

NEWS IN FOCUS

RDP Workstations Private Limited, a Hyder-abad-based IT hardware and mobility devices manu-facturing company, is planning to set up a laptop and phablet manufacturing facility in Hyderabad with an investment of about $2 million (Rs 13.3 crore) in the

RDP LAUNCHES ULTRA SLIM LAPTOP AT SUB 10K CATEGORY

next three to four quarters. “The facility will initially assemble SKDs (semi-knock down) units and gradu-ate to CKD (complete knock down) units in a phased manner,” Vikram Redlapalli, Founder and Managing Director of RDP, told reporters here.

Incorporated in 2012 as a manufacturer of low-cost computing products called thin clients, RDP Workstations expanded its product basket with the launch of ThinBook, which it claims to be India’s most-affordable 14.1-inch laptop. Devel-oped in strategic association with ecosystem players Microsoft and Intel, ThinBook is aimed at addressing the needs of entry-level consumers, Redlapalli said.Priced at Rs 9,999, ThinBook is equipped with quad-core Intel Atom processor and runs on Mic-rosoft Windows 10 anniversary update. RDP has so far invested about $8 million in the development of its new product range, which includes Gravity phablets, PlugPC pocket PC, ThinBook Convertible and ThinBook 2-in-1 laptops. “The phablet series, with prices ranging from Rs 4,500 to Rs 5,000, will be launched in two weeks from now, Redlapalli said.Speaking on the occasion, Telangana IT Secretary Jayesh Ranjan said the State government, as part of its digital literacy programmes, may come up with a financing scheme to provide ThinBooks to the beneficiaries. “RDP has grown on its own so far. This is where we have to do the handholding. If necessary, we will design a tailor-made package for RDP,” said Telangana IT and Industries Minister K T Rama Rao.



Zopo, the hi-tech enterprise which

is engaged in d e s i g n i n g , manufacturing and market-ing of mobile intelligent ter-

minal products, announced the

launch of Speed 8,

iBall, a brand known for its innovative and latest tech-nology prod-ucts, brings in another terrific perfor-mance and this time it’s bigger and bolder, that shall let you fly higher on functional-

iBall Slide Wings

One of the world’s leading laptop cases and accessories makers, Targus® Inc. has released all new and fashion-able wireless combo, keyboard and mouse – KM001. Targus KM001 Wireless Combo works on 2.4GHz wire-

less trans-mission plat-form and can seamles s l y roam up to 15 feet away from com-puter while maintaining a strong wire-

less connection. KM001 Wireless Combo is the ideal choice for professionals.Mr Manish Aher, Director of Product Marketing and Country Manager, India at Targus Asia-Pacific said, “A leader in the professional accessories segment, con-stantly observing and analyzing the market and con-sumer trends, our products are always designed to meet customers’ needs, in line with the industry shift. We designed the latest keyboard and mouse combo with convenience, efficiency and ergonomic qualities in mind.” Targus KM001 Wireless Combo is priced at INR 1799/- and available ex-stock. The combo is entitled to a 3-year warranty

Targus Wireless Combo for Professionals

HARDWARE & LIFESTYLE

AMIDST MUCH FANFARE

“For 14 years, Gionee has been dedicated to smartphone manufacture. We value two things: t e c h - nological innovation

and consumer ben-efits. With these

goals in mind, we were dedi-cating to trans-forming the s m a r t p h o n e

into a ‘smile phone’ with our

independent R&D capabilities. The

G i o n e e M6 is the product of this goal and has outstanding performance via the breakthrough software and hardware which will make every consumer smile from their heart,” said Mr. Lu. The M6 is packed with a typical 5000mAh battery and the M6 Plus has an amazing 6020 mAh battery capacity.Additionally, 9V2A dual charge chips allow for charging that is faster, safer, cooler and simply bet-ter than any other charging technology available today. The Gionee M6 can also be used as a power bank. With a 1.2A charge current, the charging speed is 20% faster than a normal power bank.demands for other smartphone business functions increased.

Corsair®, a leader in high-performance gaming hardware,announced that its entire range of VOID gaming headsets have achieved full certification from Discord, a leading voice and text chat appli-cation for gamers. With Discord certification, CORSAIR VOID owners can play with the confi-dence that their headset’s microphone and audio have been tested and evaluated to the highest of standards ensuring clear communication and great sound whatever game they play.“Our certification program was designed to ensure that top gaming hardware sounds amazing on Dis-cord,” said Eros Resmini, CMO at Discord. “We are happy to certify that the CORSAIR VOID headsets will deliver a great experience for Discord gamers.”Discord is one of the fastest growing free com-munication programs for desktop as well as smartphones which offers gamers an all-in-one, high-quality voice and chat experience. While other gaming communication programs are stag-nant for years, Discord constantly offers new con-tent and updates based on users’ need.

REINVENTING THE SMARTPHONE

ALL CORSAIR VOID HEADSETS AT-TAIN FULL DISCORD CERTIFICATION

Transcend Information, Inc. a leading manufacturer of stor-age and multimedia products, is proud to announce the complete DrivePro Car Video Recorder series, including the

DrivePro 50, D r i v e P r o 100, Drive-Pro 200, D r i v e P r o 220, and D r i v e P r o 520. Day or night, your

DrivePro Car Video Recorder is your most reliable eyewit-ness on the road.Every model in the DrivePro series captures crystal-clear Full HD 1080P (1920 x 1080) video at 30 frames every second, faithfully recording everything happening on the road with its wide 130° to 160° viewing angle and large aperture lens.Your DrivePro safeguards your valuable video record with its built-in battery to keep recording for 30 seconds in the event of power failure or interruption, plus the G-sensor emergency recording function protects video files from erasure after any unusual shock or impact is detected. The Auto Power On/Off feature ensures your DrivePro is ready whenever you need it.The bright built-in 2.4″ color LCD screen lets you review video at any time, and your recordings can also be copied to PCs and other devices, and viewed with Transcend’s free-to-download DrivePro PC Tool for Win-dows. There’s also a quick snapshot feature to take pho-tos at any time.

Drive Safer with a Reliable Eyewitness

the world’s first blazing fast deca-core smartphone. The mobile device boasts of striking functionalities and ace performance matrix.Zopo Speed 8 is powered by Helio X20 64-bit Deca-core CPU and has a 4 GB RAM and 32 GB internal storage. The brushed metal looking, curved body, aesthetically designed smartphone comes packed with a finger print scanner, 5.5 inch 1080P full HD IPS Symmetrical display, reversible Type C USB and a Sony IMX230 top-of-the-line camera sensor. The primary camera is 21.0 mega-pixels and the sec-ondary camera is 8.0 mega-pixel with dual LED flash and front flash. Supporting all these premium features is a powerful fast charging 3600mAh bat-tery which ensures a really long lasting talk time. The smartphone is built on energy-efficient Stock Android 6.0 Marshmallow and it supports NFC (Near Field Communication).

ity and do more! Introducing iBall Slide Wings – The 8” Slide –for active families has arrived. Great for browsing, shopping, and watching videos, the iBall Slide Wings boasts multi-user functionality and mam-moth battery that keeps going and allowing you to Fly higher and Do more!Packed with features you really need in a Tablet, iBall Slide Wings delivers a dazzling, affordable and portable entertainment experience – bringing Terrific performance. Sporting a sleek, modern feel iBall Slide Wings brings harmony to the user experience to let you truly enjoy luxury on your terms.



BIOSTAR DEBUTS G300 SERIES SOLID-STATE DRIVES

High-performance storage designed for pow-erful next-generation gaming experiences

BIOSTAR is proud to announce its latest prod-uct series targeted for power users and gamers looking for

high-performance storage: BIOSTAR announces the debut their G300 series of solid-state drives (SSD). With the current trend of enthusiasts switch-

ing to SSDs for faster storage performance espe-cially for eSports and the gaming market where performance is a key consideration, SSDs are the top choice for gamers versus traditional hard disk drives. With SSDs, games and level load faster, the system is more responsive and you spend more time gaming.

The Preferred Gaming StorageWith SSDs growing in popularity as the pre-

ferred storage for gaming PCs due to their faster performance, gamers are becoming more and more stringent in their buying decisions because of the large selection of SSDs in the market. All SSDs offer better performance than conventional mechanical hard disk drives but not all SSDs are the same.

BIOSTAR has decided to focus on the gamers and power-users’ needs in creating their first solid state drive dedicated specifically for the needs of this people. The BIOSTAR G300 series SSD has been designed from the ground-up to create the perfect storage specifically for gaming.

HARDWARE & TECHNOLOGY

ZION RAM ANNOUNCES ITS ADVANCED 16GB DDR4-2133 UDIMM 213316384, PRICED AT RS. 6580/-

KINGSTONTIES UP WITH SAAVN FOR ITS LIMITED EDITION MI-CROSD CARDS

O v e r -come one of your great-est server l imitations:

memory. Enter Zion DDR4 server memory.Zion RAM, one of the fastest growing & most preferred memory brands in India expands its product port-folio with the launch of its new generation ‘16GB DDR4 -2133 UDIMM’ Memory Module for desk-tops, laptops and Workstations. More speed. More bandwidth. More efficient. Next generation DDR4 memory is here with Zion.

Process data faster. Enable up to twice the responsiveness, and increase memory bandwidth by up to 50% to 25.6 GB/s. With Zion DDR4 mem-ory, introductory data rates start at 2133 MT/s and get even faster as the technology matures, compared to introductory DDR3 rates. Zion DDR4 memory also delivers faster burst access speeds for improved sequential data throughput by utiliz-ing 4-bank groups that are unique to DDR4 tech-nology.

Kingston, the independent world leader in memory products, today, announced its tie-up with Saavn, India’s leading audio entertainment

streaming service, for its limited edition microSD Cards. With this exclusive part-nership, Kingston offers its customers a two week Saavn Pro subscription for free. This offer is valid on Kingston’s three new Limited Edition

microSD Cards – 8GB Class 4 (SDC4), 16GB Class 10 UHS-I (SDC10G2) & 32GB Class 10 UHS-I (SDC10G2) - which will soon be available in the leading retail as well as e-tail outlets in India. To avail this exclu-sive offer, one needs to purchase any of the men-tioned Saavn Limited Edition microSD cards. There is a unique code in each of these packs which can be redeemed either on the Saavn app or on www.saavn.com/redeem. The offer is valid for a year and the two weeks start from the time the customer activates the given unique code. Speaking on the partnership, Mr. Vishal Parekh, Marketing Director, Kingston India said, “We at Kingston believe in doing things differently and are excited about this partnership with Saavn. Kingston customers can enjoy streaming music and Saavn Original shows offline without any ad interruption,” says Mahesh Narayanan, Managing Director, Saavn.

Thermaltake has taken PC security protection a step further by releasing PC Off Remote Control.

This newly a d d e d function of the Smart P o w e r M a n a g e -ment (SPM) Platform is applied to all series

of the Toughpower DPS G Power Supply. PC Off Remote Control aims to minimize the risk of dam-age to internal components, and help PC systems

become more reliable and efficient. Through the PC Off Remote Control, when the DPS G PC APP detects any abnormality from the PSU, a warning alert will be automatically sent to users via the DPS G Smart Power Management Cloud Web and DPS G Mobile APP. After receiving the message, users can immediately turn off or reboot their PC through the SPM Cloud Web or the Mobile APP on their mobile devices anywhere. To save the energy and electricity cost, PC Off Remote Control also allows users to remotely schedule a shutdown for their system either through the SPM Cloud Web or the Mobile APP. PC Users can reinforce their PC secu-rity protection with Thermaltake by downloading the latest version of the SPM Platform.

THERMALTAKE LAUNCHES THE LATEST SMART POW-

ER MANAGEMENT (SPM) FUNCTION

Cadyce inspires ideas that enhances talent growth and increases productivity. Cadyce’s Display Adapt-ers’ technology works across computing platforms and connector types, providing a solution to con-nect multiple displays and docking functionality to

Expand your Graphic Horizons with Cadyce Display Adapters

any platform. A multi - monitor Display Adapter lets you add a display even if you lack a spare video port. USB 2.0/3.0 Display Adapter supports three viewing modes. Primary mode, allows you to have individual applications open on each monitor, vastly improving productivity. Extended mode allows you to extend your desktop across multiple displays, great for spreadsheets. The Mirroring mode is used to clone one screen onto another which makes it ideal for presentations. Using the display adapters between your computer and the 2nd monitor or projector, you will be able to create a new visual environment in seconds. In addition, Cadyce has developed this com-pact design for the sophisticated user who care about functions as well as style. Cadyce Display adapters help to convert existing USB, HDMI, Mini DisplayPort or DisplayPort into VGA, DVI or HDMI port providing smooth video playback and low latency.


AOC TV GEARS UP ITS DISTRIBUTION NETWORK TIES UP WITH CREATIVE PERIPHERALS

Strengthening its focus on Indian market, AOC world leader in the LED and LCD display, appoints Creative

Peripherals (CPDPL), as their Regional Distributor for its LED range of TVs. Being one among India’s leading distribution networks in IT,Creative peripherals will be exclusively distributing AOC TVs in West and South region of India.“We are continuously

expanding our reach and operations, duly accom-modating to the needs of all segments of custom-ers through various leading brands. We are glad to be associated with AOC TV and offer product catering to the critical lookouts of customers namely quality, price and after sale service. This tie up is a testimony to our reputation as one of the leading and strong players in the IT distribu-

tion market.” said Ketan C Patel, CEO at Creative Peripherals.“We are confident that the channel strength that CPDPL brings to the table & the innovation in technology that AOC is known for will work in syn-ergy to our advantage in Indian. This tie up would enable us to meet the objective of having highly efficient supply chain for our growing channel business in India,” said Saurabh Grover, Country Head at AOC. “They will play an instrumental role in further enhancing our channel base and provide us deep expertise and local support in selling our products to Indian customers.”India is witnessing a surge in TV sales, which is mainly driven by recent changes in Infotainment policies and Govt initiatives such as Digital India. Aspirations of small towns and tier-II cities to upgrade products, be it smartphones, televisions and home appliances will further push the demand for this. With this alliance, CPDPL aims to good growth to the tune of 20-25% q-o-q for the first 4 quarters and have a target to sell at least 5000-7000 AOC TV’s per month in the West and South regions by end of 2017.

INTEX APPOINTS SHANTANU DAS GUPTATO STRENGTHEN CONSUMER DURABLES BUSINESS

In line with the Company’s continued effort to strengthen and professionalise its management for achieving accelerated growth and business excel-lence, Intex Technologies, one of the leading con-sumer electronics major, has appointed Mr Shantanu Das Gupta as Senior Vice President to strengthen its Consumer Durables Business.A veteran from the con-sumer goods industry, Mr Das Gupta brings with him over 34 years of rich expe-rience in Sales, Marketing, Service, Public Affairs and PR. A Law graduate from the University of Delhi, he has worked with organiza-tions like Reckitt Benkiser, Hindustan Unilever and Whirlpool in the past.Extending a warm welcome to Mr Das Gupta, Mr. Narendra Bansal, Chairman and Managing Director, Intex Technologies said, “We are pleased in having Mr Das Gupta amidst us and are certain that his vast experience will go a long way in contributing

to the growth of the Consumer Durables and IT Peripherals business and also in strengthening the processes and systems in areas like product deliv-ery and services”.Prior to joining Intex Technologies, Mr Das Gupta was part of the leadership team at Whirlpool India where he held the positions of Vice President (VP) Consumer Services, VP Marketing and VP Cor-porate Affairs & Strategy. He was the company’s spokesperson and the primary interface with all external stakeholders, such as industry bodies, media, investors and government. He was also responsible for various initiatives in the field of CSR and Sustainability.Mr Das Gupta said, “It will be my pleasure to work with the young & experience team and contribute to the growth of the Consumer Durables business at Intex. My experience and knowledge in the field will definitely hold me in good stead in my new role. I look forward to a new beginning!”Mr Das Gupta in his leisure time likes to watch movies, listen to music and travel.

Antec Bali Bonanza International tour was success-fully concluded. Partners from all over the country gathered together to enjoy themselves with Antec Team in Bali, Indonesia. “The best part was the great response received from the partners mixed with enthusiasm. Their willingness to participate in other such programs in high numbers shows their appreci-ation towards this well organized trip. We look for-ward for a better mindshare with larger participation for all future loyalty programs,” commented Kevan Li, Business Head – Indian Sub-Continent & Middle East, Antec, Inc. The trip also organized a gala Cruise dinner with a few fun performances and the partners were seen dancing to the tunes of DJ. Amit Jain of PL Computers Pvt. Ltd. stated “From the bottom of the heart, I would like to tell that Antec Bali Bonanza really a wonderful trip. In the past, I have attended several international visits but this trip was best out of all. ” This trip is considered to be the best as well as the most organized trip in a very long time and created a great friendly atmosphere for the partners who compete for sales on a regular basis, the press release announced Mr. Vipul Modi, VP – Marketing & Sales, Abacus Peripherals Pvt. Ltd. said “This was a once in a lifetime chance to enjoy and interact with the partner personally at such a large scale. We look forward to arrange many such trips with the whole channel present from the vendors to distributors to partners.”

PARTNERS FROM ACROSS THE COUNTRY

TOOK A BREAK WITH ANTEC TEAM IN BALI,

INDONESIA.

NEWS IN FOCUS

TP-LINK announced that the company led consumer worldwide WLAN market share in Q1 2016 this lead is maintained by TP-LINK for 22 consecutive quarters, according to the most recent research published by leading IT market research and advisory firm IDC, which ranked the world’s wireless networking equip-ment vendors by product shipments and revenues.The IDC Worldwide Quarterly WLAN Tracker – Q1

TP-LINKLEADS CONSUMER WORLDWIDE WLAN SHIPMENTS FOR 22

CONSECUTIVE QUARTERS.2016 Final Release – indicates that TP-LINK dom-inates its marketplace in market share (measured by units shipped):• TP-LINK ranks number one globally at 45.94% market share• The closest competitor has a 7.95% market shareTP-LINK Gains Market Share GloballyTP-LINK continues to lead each quarter in con-

sumer worldwide WLAN shipments for the past 22 quarter, according to published IDC Worldwide Quarterly WLAN Tracker reports.“We are glad that IDC recognizes TP-LINK’s num-ber one position in the consumer WLAN market, our growth reflects a commitment to our many customers, partners, and ongoing dedication to research and development.” Commented Mr. Bill Ye, Director & Country Manager, TP-LINK India Pvt Ltd.Mr Bill Ye adds, “TP-LINK is a company that is fully committed to developing its products, services and consumer relations through extensive R&D, strict Quality Assurance practices, and effective outreach initiatives. Customer loyalty through interaction, focus and feedback are policies that help form the TP-LINK culture, as well as a com-mitment to achieve, and a dedication to innovate”


ISODA ELECTS NEW TEAM; UNVEILS 5 POINT AGENDA

DAWN OF THE PROPOSED GOODS AND SERVICE TAX (GST) REGIME: CHALLENGES AND OPPORTUNITIES FOR THE INDIA IT-ELECTRONICS SECTOR

The Infotech Software Dealers Association (ISODA) recently concluded its Annual General meeting recently at private resort in Mumbai. Members pres-ent voted and elected the new Management Com-mittee. This was formally announced to all members present at the gathering by the returning officer, Prashant Jain who presided the session.Vice Chairperson of the previous term, Vipul Datta, CEO Futuresoft became the chairperson this year. The achievements of the previous team were pre-sented. Some of the key achievements included Tech Summit 6 in Lankavi, media presence and bringing out an exclusive newsletter by and for ISODA mem-bers in the name of “ISODA Interconnect”.The two day event started with elections and swear-

The much awaited and talked about GST regime in India has finally attained a cer-tain degree of tangibility with the release of the Model GST Law in June 2016 (‘GST

Law’), even as the Constitution (One Hundred and Twenty-Second Amendment) Bill, 2014 (the ‘GST Bill’) awaits approval from the Upper House of Parliament. Manufacturers’ Association of Information Technol-ogy (MAIT) appreciates the concerted efforts of the Government to bring all stakeholders on board and finalise India’s new GST Law, which appears to be comprehensive in its approach.“The IT-Electronics industry at large welcomes the proposed move to the GST regime, as the same would herald a new beginning in the indirect tax-ation landscape of modern India, paving the way for a simplified and homogenous tax structure for goods and services,” stated Mr Nitin Kunkolien-ker, Vice President, MAIT and Director-Corporate Affairs, Smartlink Network Systems.GST being a destination based tax would specif-ically reduce the tussle amongst the origin state and the destination state, often seen to be war-ring to appropriate the same tax transaction. GST would also put to rest the ambiguity surrounding the treatment of ‘intangibles’ such as software and the concept of dual levy of taxes per se. Further, with manufacture no longer being a taxable event, the concept of deemed manufacture and/or MRP valuation would be rendered redundant in the GST era, sparing businesses of the often long-drawn

ing in of the new MC on the first day followed by some very interesting and informative lectures and presentations on the second day by ISODA members and guest speakers on important topics like Taxation, Getting Things Done, Leadership and Conflict Man-agement that kept the audience glued.The New Managing Committee has:* Chairperson: Vipul Datta, CEO, Future Soft* President: Nilesh Kuvadia, Managing Director, ITCG Solutions* Vice Chairperson: Tushar Parekh, Managing Direc tor, Silicon Netsecure* Vice President: Rajeev Mamidanna, Director, Eden Infosol* Secretary: Dnyanesh Kulkarni, Director, Del

ASSOCIATIONS takraft Solutions* Treasurer: Pankaj Goenka, Partner , Icons* RS (West): Vimesh Avlani, Proprietor, Graftronics* RS South: N.K.Mehta, CEO, Secure Network Solu tions India* RS North: Kamal Gulati, Managing Director, ITS Technology Solution* RS East: Manasi Saha, Managing Director, Macaws InfotechThings Vipul Datta and his team are planning for the days ahead:Adopt and use more technology to bring partners together – launch of mobile business aggregation app for real-time commercial collaboration amongst partner.Liaison with international trade association to help them set up business in India thus providing oppor-tunity to ISODA partners Build local chapters in the 4-5 potential cities identified by the MC Establish strategic alliance with other existing trade associa-tions to collaborate and achieve more focus /com-mitment from government for larger participation of the SMSE Organization in key government initiatives Provide members with the following direct benefits focused to maximize business potential – Media presence, Isoda regional events, continued con-nectivity through ISODA newsletter –Interconnect, ISODA portal, mobile app (under development).

litigation process.“Currently, states’ VAT laws warrant submission of myriad documentation, thereby impeding free movement of goods and Central Sales Tax Law also mandates issuance of diverse statutory forms to prove among other facts that the inter-state pur-chase of goods is for re-sale, and inter-state move-ment of goods is not a sale. The GST regime would assure a break-away from the rigours of mainte-nance of such voluminous documentation,” Mr Kunkolienker further opined.Importantly, the cascading effect of taxes would be effectively addressed under the GST regime owing to seamless flow of credit, with traders, in partic-ular, being eligible to avail credit of services such as in the case of Annual Maintenance Service Con-tracts (AMC contracts).“With the Revenue Neutral Rate report pegging the ceiling rate of GST to be at 18%, the trader commu-nity for “general goods” stands to gain, and the effect on the Manufacturing sector appearing to be neutral. However, IT hardware sector is hope-ful that ITA products are notified under the lower merit rate, which is expected to be 12%. Further, while for the Services sector 18% rate of GST is on

the higher side, with e n h a n c e d pool of credit, one is hopeful that Ser-vices would

gain by way of higher aggregate spending,” sur-mised Mr Mahesh Jaising, Tax Knowledge Partner

of MAIT and Partner, BMR & Associates LLP.While the GST Law ticks most of the import-ant items, the industry at large, and specifically the IT-Electronics sector, eagerly anticipates and hopes the following issues shall be addressed.The benefits afforded under the Government’s flagship program ‘Make in India’ should continue to enjoy patronage under the GST regime as well, given that businesses have made substantial investments and also given that fruition of such schemes is realized over a period of time.Benefits under the SEZ scheme and Excise Duty free zones, currently prevalent, should continue under GST regime.Prescription of lower rate of GST on IT products (i.e., all ITA products) on the basis of the HSN clas-sification across all states, and simple rules that permit transfer of credit build up between offices/branches across India, particularly from marketing offices and from warehouses stocking parts for warranty/AMC supplies.“In toto, the move of the Government to release the GST Law has ushered in new hope amongst industry players who have been awaiting the GST regime for the last few years. With the Monsoon Session of Parliament currently underway and with the Government having agreed to do away with one percent additional tax and fully compensate the States for losses in tax revenues for five years, MAIT is hopeful the Government would get the necessary support for passage of the GST Bill in the Upper House. This would herald a new dawn in the history of India’s indirect taxation regime,” concluded Mr Anwar Shirpurwala, Executive Direc-tor, MAIT.

VENDORS TO COME PREPARED WITH SOLUTION FORCONFED-ITA MEET:PRESIDENT


The new tem of Confed-ITA has assumed charge and has bigger plans. Balasubramanian (Balu), president of the association explains his plans for the association.“It makes me more responsible for being the pres-ident as I have never been an office bearer in the forum. First time I am coming directly as a presi-dent. However, I will call it a sweet-sour moment. Just for name sake, presidentship is for one year. However, practically speaking, it is just 7 months where we have to run from pillar to post for get-ting things done. It is becoming a mental pressure for people who wish to take leadership. I wish, the office bearer post is kept minimum 2 years so that they can work long term ideas”, says.Balasubramanian also added that he is already on his work, completed meeting eight associations in various occasions.On the action plans:I am planning to focus mainly on streamlining the

forum. “I do not want to pin-point anyone in par-ticular. However, I am not satisfied with the finan-cial system and the way it was handled till now. No one is ready to take responsibility when it comes to finance of the association. I had sent the files for audit for the last three tenures and will be getting the complete details by the end of the August”, says Balu who further expressed concern over some financial collapse in some of the previous terms. HP and Dell owe the association, their sponsorship amount pending for more than a year. A past presi-dent is asking me to ignore the previous payment pending as I am wondering why people are not tak-ing responsibilities. Bloom computers had gifted the association, a laptop and we are in talks with Tally to gift the association an ERP system which will help the treasurers carry the accounts wherever they go and every transaction becomes transparent and update.Vendor meeting:Speaking about the vendor meeting, he said that the association is planning to host all the leading vendors for a meet where the members will tell their day to day and long-term concerns with the respective vendors. The association claims unlike the previous event, where vendors were alleged listening to all their concerns and ended up telling routine, ‘We will get back to you on this” which they seems to never come back. “We have requested the major concerns of the partners state-wise, ven-

dor-wise across the associations and their queries will be forwarded to the respective vendors. The vendors while attending the meeting are expected to come prepared with the answers.” Balu said. The Coimbatore IT association will be hosting the event.Internal relationship:Questioned why he is stubborn on having former president’s take in the functioning of the associa-tion, he said, “A president puts his hard-work for the smooth functioning of the association and run from pillar-to-post to generate fund for the forum. Immediately the next team comes and takes com-plete control of the functioning and make a mess out of it and stop the previous team.

SL No. Model Specifications

Battery Type Battery Capacity USB Charging Port Input Voltage charging Time Output voltage LED Torch Light

1 Power Bank JBT - 2600 Lithium 2600MAH 1 Port 5 V / 1 AMP 2-3 hrs 5 V / 1 AMP Not Available2 Power bank JBT - 5200 Lithium 5200MAH 1 Port 5 V / 1 AMP 3-6hrs 5 V / 1 AMP 1 LED3 Power Bank JBT - 7800 Lithium 7800MAH 2 Port 5 V / 1 AMP 6-8 hrs 5 V / 2 AMP 1 LED4 Power Bank JBT - 10400 Lithium 10400MAH 4 Port 5 V / 1 AMP 8-10 hrs 5 V / 2 AMP 3 LED5 Power Bank JBT - 13000 Lithium 13000MAH 3 Port 5 V / 1 AMP 10-12 hrs 5 V / 2 AMP 1 LED

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POSTAL REGD. NO.VJ/102/2016-18LICENCED TO POSTING WITHOUT PREPAYMENT No. PMG/VJA/PWPP/16/2016

Date of Printing: 27th Aug, Date of Posting: 30th Aug & 31st Aug, No of Pages:16

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TECHNOLOGY NEWS MAGAZINEcellit.in/.../09/CellIT_August_2016_magazine_web.pdf · Bringing Channel Together Vol-11 Issue-1, Krishna, August - 2016, Pages-16, `40/- REACH SOUTH INDIA