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Vol-10 Issue-09, Krishna, April - 2016, Pages-16, `40/-

REACH SOUTH INDIA

Andhra Pradesh l Telangana l Tamilnadu l Pondicherry l Karnataka l KeralaTECHNOLOGY NEWS MAGAZINE

CELL IT, VOL-10, ISSUE-09 4 KRISHNA, April -2016

EDITORIAL

EDITOR: Dinesh Shyam SukhaCO-ORDINATOR : SiddhiPRODUCTION & OPERATION: RamayyaPOSTAGE & PACKING: L N ADVERTISING SALES: PhaniDESIGN : Dikshit CREATIVE DESIGNER: MKVSACCOUNTS: Murthy

MAGAZINE CUSTOMER SERVICE: contact@cellit.co.in, 0866-6525685

NOTE:All products, brands, service names mentioned may be trademarks of their respective owners

The Confederation of All India Traders (CAIT), an umbrella body of small traders and business-men, termed the center’s decision of clearing forign direct investment in e-tail as “extremely unfortunate”. Ironically, the Swadeshi Jagaran Manch (SJM) said the decision was “really shock-ing”. Both said the move would negatively impact not just traders and businessmen but also the micro, small and medium enterprises (MSME) sec-tor. Traders and small businessmen have tradition-ally comprised a key support base of the BJP.

Industry leaders across the country call his a backdoor entry to global retailers that will allow them to sidestep restrictions in multi-brand retail as ecommerce has no geographical restrictions.

I was interacting with few channel partners from Tamil Nadu who are gearing up for their annual meeting next month. Out of four, two had expressed concerns on the way vendors respond for sponsorships. I a place where a channel part-ner who use to stock 200 laptops earlier is now stocking only 40 laptops. While the expenses of the employees, real estate rents and logistics are increasing, the margins are decreasing double the level.

“Gone are the days where the vendors use to

listen to the channel for their demands and use to find opportunities to spend for them. Now the situation is different. The Chennai based vendor which is into power-solution segment, who had grown in the market with the help of the chan-nels had shown no interest in any of the market-ing options provided by the association”, says one channel partner who has been interacting with those vendors.

It is very unfortunate that many established vendors start shrinking their marketing funds towards channel. However, I notice plenty of Indian based e-commerce companies coming for-ward to enhance the retailers to an e-commerce operator. These companies focus on providing a e-platform for the vendors across the country. With this, the IT retailers can sell IT products within their city as the users will be spotting their shop on a GPS-based search. Apart from this, the IT channel partners from the small-towns can go ahead a step forward by e-selling non-IT products across the globe. For instance, an IT channel part-ner from Erode in Tamil Nadu can e-sell turmeric powder to a customer in Uttar Pradesh as the Tur-neric-resellers in Erode might not be tech-savvy like a IT reseller.

FDI IN E-TAIL. BOON OR A BANE?

EDITED, PRINTED, PUBLISHED AND OWNED BY DINESH SHYAM SUKHA. PRINTED AT PRINT ZONE, 26/20/18, SWAMY STREET, GANDHI NAGAR, VIJAYAWADA - 520 003, KRISHNA, ANDHRA

PRADESH. PUBLISHED AT CELL IT DIGITAL MEDIA, 54-20/3-11, PLOT NO. 3, GURUNANAK COLONY, VIJAYAWADA- 520 008, KRISHNA, ANDHRA PRADESH. EDITOR: DINESH SHYAM SUKHA.

Whatsoever, I still find many growing vendors and few established vendors are still in a firm deci-sion to make sure that the traditional channel part-ner model will survive at least for next five years.

Dinesh Shyam SukhaEditor

HT

BIOSTAR BRINGS NAVAL WARFARE TO THE NEXT LEVEL FOR WORLD OF WARSHIPS

AN ENTRY LEVEL MOTHERBOARD WITH HIGH-END FEATURES

BIOSTAR in cooperation with Wargaming proudly announces the superb gaming combination for World of Warship. Engage in his-torical, naval combat in this highly-anticipated free-to-play title and dominate the seas. World of Warships puts you in command of the most iconic warships in history as you take on other players in this exciting combat game.BIOSTAR gives you the right tools to conquer the high seas. Enjoy the stunning visuals of World of Warships and get the best perfor-mance with the latest BIOSTAR gaming components. An excellent combo, the BIOSTAR RACING Z170GT7 not only races through land but through the seas as it takes your warship and you to a whole new level of performance while the BIOSTAR GEFORCE GTX 960 gives you the best of what World of Warships has to offer, allowing you to crank up the detail settings and enjoy the game at its full, visual glory with stunning fidelity.

HARDWARE & TECHNOLOGY

extreme online gaming and media performance when compared to standard solutions.For those requiring the highest frame rates with zero compromise in resolution and graphics qual-ity, the Z170X-Gaming 3 is compatible with high-end graphics cards and supports 2-Way SLI™ and 3-Way CrossFire™ multi-graphics configurations.More and more movies and TV shows are available in the market in 4K resolution, which is four times today’s standard HD pixel density. Thanks to the motherboard’s 4K Ultra HD support - powered by the integrated Intel® HD Graphics via HDMI, the Z170X-Gaming 3 users can enjoy better than ever content on high end TVs and monitors.

The GIGABYTE GA-Z170X-Gaming 3 is an entry-level motherboard under the GIGABYTE G1™ Gam-ing Series that comes with a number of top-line features which are generally associated only with higher-end products. Being a model accessible to those on a budget, the GA-Z170X-Gaming 3 gives an opportunity for even casual gamers to get an experience that has been traditionally restricted to hard core / professional gamers. The Z170X-Gaming 3 has many features in com-mon with other boards in the GIGABYTE Z170 Gaming line up. To start with, theZ170X-Gaming 3 sports a Killer™ E2200 network adapter, a highly adaptable gigabit Ethernet controller that ensures

CELL IT, VOL-10, ISSUE-09 5 KRISHNA, April -2016

EUROTECH TECHNOLOGIES ANNOUNCES THE LAUNCH OF VIDEO OPTICAL CONVERTER

E u r o t e c h Te c h n o l o -gies, the B a n g a l o r e based lead-ing technol-ogy solutions c o m p a n y , announced the launch

of BestNet Video Digital Optical Converter. Avail-able in 1, 4 & 8 channels, these converters adopt the advanced international digital video & opti-cal fiber transmission technology and implement the transmission of real-time & synchronization,

Jain, Managing Director, Eurotech Technologies Pvt Ltd. The Video Digital Optical Converter series enable enterprises to achieve greater operational agility and offers adequate and advanced surveil-lance solution to meet the needs of the industry, he added.With easy-to-use features and extensive compati-bility, BestNet series of Video Optical Converter is equipped with a host of functionalities & features that include; support to any high-resolution video signal, compatibility with PAL, NTSC and SECAM video system and comes with full built-in power supply.

no-distortion and high quality video effect, to meet the user’s requirement. The play-and-plug design makes its installation convenient & easier as well as industry-grade modularization design makes the equipment highly reliable and flexible.The BestNet Video Optical Converter is well suited for applications like: Intelligent Transportation System, Connection of Sub-network for Surveil-lance Center, Public Security Surveillance, High Way & Toll Station Surveillance and Industrial Closed Circuit Television Surveillance.“We are delighted to offer our customers a series of feature rich and high performance solution and BestNet Video Optical Converter is well suited for entry-to-middle level applications”, said Mr. Anuj

CELL IT, VOL-10, ISSUE-09 6 KRISHNA, April -2016

LAVA LAUNCHES INDIA’S FIRST FEATURE PHONE – KKT ULTRA + UNION WITH 22 INDIAN LANGUAGES INPUT SUPPORT UNDER THE AEGIS OF

GOVERNMENT’S DIGITAL INDIA INITIATIVE

ULTRAPROLINK LAUNCHES THE ULTRA TOUGH LIGHTENING CABLES FOR IOS DEVICES

PANASONIC STAYS AHEAD OF THE TECHNOLOGY CURVE WITH ITS LATEST 2.5D CURVED DISPLAY 4G SMARTPHONE, THE ELUGA ARC

Lava International Limited announced the launch of KKT Ultra+ Union, the first of its kind fea-ture phone in the Indian mobile handset market, which supports 22 official Indian l a n g u a g e s . The phone is designed with an aim to min-imize the com-

UltraProlink, India’s leading gadget accesso-ries brand has launched the unbelievably strong Ultra Tough Lightening Cables for iOS devices viz. iPhone, iPad and iPod. These lightening port cables are tough enough to handle 30 Kg of weight and enable superfast data transfer at speeds

Panasonic India debuted its first 2.5D curved display smartphone, the ELUGA Arc, available at a best buy price of Rs. 12,490. With curved dis-plays going from futuristic to realistic, Panasonic, a leader in technology innovation, has designed a device to impress, with a 2.5D curved HD IPS display. The 4G mobile device also features addi-tional security with a fingerprint sensor, which can be configured for 5 different fingerprints and commands, for one step screen unlocking, picking calls, launching applications, clicking selfies & can

thread of regional languages. The device offers a big screen of 2.4 inch and comes with an in-built dual-SIM slot, with GSM operating frequency. It offers 1750 mAh Li-ion battery with talk time of 18hrs along with a VGA camera. KKT Ultra + Union is equipped with a hassle-free wireless FM support suited to the needs of music lovers along with an Audio/Video playback option enabled through a 3.5 mm Audio Jack. Moreover, with the dual charging facility, the phone can be charged with both a thin pin charger and a USB cable. The call features offer the options of hands free mode and auto redial as well. In terms of connectivity , the phone comes with Bluetooth functionality.

Machine tested joints, which can withstand tensile loads of up to 80N/MM2.Adding to the reliability and refinement are the metallic connectors at both ends - machine tested and come with diamond cut edges. This ensures that the user experience is seamless and your expensive gadget is safe. The Ultra Tough Light-ening Cables are ready for the rigors – extreme weather, travel, pull, push etc. Your Apple devices will never be short of power and the data transfer would go on un-interrupted even if you were play-ing a tug-of-war with this cable. Customers can choose from Space Grey (1.2mtrs) and Glowing Black (2mtrs), priced at INR 1,499 and INR 1,799 respectively.

smart home appliances such as TVs, DVD players and ACs.Conveying elegance and panache, the ELUGA Arc comes with a 2.5D curvature on a 4.7 inch screen with a sleek, unibody design. Its HD IPS display delivers great daylight readability and wider view-ing angles and has an 8 MP rear camera with LED flash and a 5 MP front camera. The ELUGA Arc operates on Android 5.1 (Lollipop) topped with the FitHome user interface, which is engineered exclusively by Panasonic, providing single thumb-flick access to applications on the home screen. With hardware selectively integrated to meet data processing and simultaneous functionality, the arc is powered by a 1.2 GHz Quad Core Qualcomm Snapdragon processor with 2 GB RAM and 16 GB Internal memory, expandable up to 32 GB. Avail-able in royal gold, the dual SIM smartphone holds a battery capacity of 1800 mAh with Optimized power management software ensuring longer operation where the Battery can be charged 75% faster with Qualcomm Quick Charge™ technology.

munication gap, arising due to language barriers, between people belonging to different parts of the country. With KKT Ultra+ Union, one can now express oneself with ease to their near and dear ones in the language of their choice. Competi-tively priced at Rs. 1500/-, the users will be able to send and receive SMS in all 22 languages. Apart from English the other Indian languages include: Hindi, Assamese, Bengali, Bodo, Dogri, Gujarati, Kannada, Kashmiri, Konkani, Maithili, Manipuri, Malayalam, Marathi, Nepali, Oriya, Punjabi, San-skrit, Santali, Sindhi, Tamil, Telugu and Urdu.Committed to offer unique and pioneering prod-ucts, Lava International launched KKT Ultra+ Union to unite our diverse nation through the

of 480Mbps at a current of 2.4A which is good enough for iPhone as well as iPad. The polyester mesh exterior gives them unparalleled strength. The PVC on the inside allows for flexibility and easy usage. The Ultra Tough Lightening Cables are an Apple MFI certified accessory.Cracking and breakage of data cables is a reality and can be a painful yet necessary accompaniment for your smart gadget. Now you have to suffer that no more. UltraProlink brings the ultimate solution – Ultra Tough Lightening Cables - they are good-looking, very-very strong n’ flexible and enable super fast charging/data-transfer. And of course they look very good with that iPhone, iPad or iPod of yours. The cable sports connectors with

even lock individual apps for enhanced security of personal data.Appealing to on-the-go professionals, the ELUGA

Arc is enabled with Android for Work support which allows enhanced IT Security and BYOD (Bring Your Own Device) compatibil-ity for private smart devices to operate securely on corpo-rate networks.. It comes loaded with 4G VoLTE Connec-tivity and Qual-

comm Snapdragon processor for lightning-speed access to internet and smartphone operations anywhere, anytime. With India entering the era of home automation, the Arc has an inbuilt IR sensor which allows a user to give commands to IR based

HARDWARE & TECHNOLOGYNF

NEWS IN FOCUSNF

KASPERSKY LAB SETS DISTRIBUTION ROADMAP FOR FY16

SURAAJ COMPUTERS TO ENTER SECURITY-SURVEILLANCE MARKET

ADATA CEMENTS TIES WITH KAIZEN INFOSERVE, ENHANCING AFTER-SALES SERVICE

Kaspersky Lab India, the world’s leading cyber security brand, held a 2-day meet with its South

Asia distribu-tors covering the regions of India, Sri Lanka, Bangla-desh, Nepal, Bhutan and M a l d i v e s . The meet was held on March 18-19, 2016 at the Hyatt Regency, Mumbai, the c o n f e r e n c e

had Kaspersky Lab South Asia’s leading distribu-tors – VR Infotech, Comguard, SEA Infonet, eCaps, OfficeXtracts & Avian in attendance.The meet began with a review of the year 2015. This was followed by setting a business roadmap

Leading distributor in Kerala, Suraaj computers is planning to explore their fortune in the security

and surveil-lance market. Hari S Varma, CEO of the c o m p a n y speaks on the market sce-nario, plans for the finan-cial year and more.“Our company p e r f o r m e d r e a s o n a b l e

well in the year 15-16 and we were able to grow by 20%. Q1 and Q2 as always were our two major quarters wherein we got that extra push to bring up the annual performance.”Hari said. Hari also added that his company was able to successfully increasing the market share of our distributing brands and had attempted introducing new tech-

C o - o p e r a t i o n strengthens ADATA quality service deliv-ery across India mar-ketADATA® Technology, a leading manufac-turer of high perfor-

important part of our eco system. The SA Distrib-utor meet gave us a clarity on how we can work together to achieve the goals set for 2016. We also took this opportunity to present our non-endpoint solutions i.e Security for Virtualization, Security for Storage and Threat Intelligence Services. Now that we have our goals set and the path charted out, we all go back with renewed energy and focus!”Mr. Ajay Joshi, Director Channel Sales – South Asia, Kaspersky Lab said “The SA Distributor meet gives us a strong platform to review the past & plan for the current year. This also gives our team an opportunity to meet with our distributors and share their feedback and plan the year”.The meet concluded on March 19 with a day packed with detailed one-on-one meetings with all the distributors. Kaspersky Lab South Asia is optimistic that this annual dialogue has helped it to bring clarity and depth to their roadmap for the coming year.

the physical retail. “We have no plans to foray into online space at the moment. Once there is an equi-librium maintained between the channel and the online community, we shall think about it.”, Hari concluded.Anti-Virus market to live:Hari firmly believes that long as viruses exist, anti-virus programs will be designed to help pro-tect users from online threats. Unless and until big OS giants plan to incorporate antivirus in their OS itself, there is a huge scope for antivirus products.“One of our primary distribution vertical is the Antivirus. As far as our region is concerned, there is 100% literacy rate and people are well aware of the advantages of antivirus software. So the Anti-virus business here will maintain its pace without fail. And in the upcoming time, people would likely be exploring the antivirus products in terms of fea-tures and there will be a shift from basic security products to Total and advanced security products as the usage of internet has become more com-mon and majority of people are using more often to carry out financial transactions, online account-ing and more.”, Hari noted.

a pivotal step towards greater success throughout India.Talking about the new initiative, Mr. Chris Chang, Managing Director, ADATA Technology (India) Pvt. Ltd., said: “After-sales service is one of the key ingredients for establishing a brand in any region, and the center of a major initiative we are taking this year to increase our presence in India. While

for the 2016. Kaspersky Lab discussed their busi-ness vertical projections in detail in their one-on-one sessions with their distributors. Kaspersky Lab South Asia team discussed the past year’s per-formance, set target for the coming financial year and reviewed the technical and marketing support it needs to lend to the distributors.The dynamic industry’s fast changing factors were deliberated upon in great detail. Kaspersky Lab encouraged its distributors to freely discuss the challenges they faced, based on which solutions were worked out. Kaspersky presented to its dis-tributors all the new product offerings that are slated to be launched in the coming financial year, sharing vital information and key feature presen-tation with its distributors. Endpoint and Security Intelligence Services were at the centre of a wide dialogue. The distributors were apprised with every bit of information that they needed to know on sales, marketing, and technical.Mr. Altaf Halde, Managing Director – South Asia, Kaspersky Lab said, “Our distributors are a very

nology products like Wireless AC in their portfolio. While increasing that overall reach in the state, the Suraaj computers will be eyeing of distribution of Security and Surveillance products.Even though some of the challenges like shrinking margins and counterfeit products had impacted the business, Suraaj computers has planned to focus and strengthen to distribute networking products and accessories. Some of the leading brand the distributor deals are Dlink (40%), Quick Heal (15%), Kaspersky (15%), Lenovo (15%), Dell (10%) and others (5%).No geographical and online expansion: Hari says he has enough quality reach within Kerala and finds no reason setting up a physical branch. “We have sales representative in the South Kerala, North Kerala and a full fledge sales team and office in Central Kerala. Since Ernakulam is the vendor hub for the state, I believe that if there is strong sales team on the field as well a good back office support, it’s a lot easier to cover the entire state.”On e-tail, he said that there is no doubt that the online business have taken a major chunk out of

mance DRAM modules and NAND Flash products, announced the official commencement of co-op-eration with Kaizen Infoserve as an after-sales ser-vice provider for the entire range of ADATA prod-ucts across the India market.Joining forces with Kaizen Infoserve is part of an overall ADATA strategy to strengthen its focus on the India market and overhaul after-sales services,

CELL IT, VOL-10, ISSUE-09 8 KRISHNA, April -2016

NEWS IN FOCUSNEWS IN FOCUSIS

Viewpaker, the company into Bare-bone All in One PCs to the Channel and OEM customers. The com-pany is planning to launch new products and have special focus on the gaming industry.Shalini Pandey, Director of Viewpaker, in a chat with Cell IT said, “Our product aims to substitute a Desktop PC with an AIO by offering the same flex-ibility of configuring an AIO as in a desktop PC. It uses a standard Micro ATX/Mini ITX motherboard and other desktop components. Our national distributer is Compuage Infocom who fulfills 45 branches across India. Through Compuage we have around 500 partners that regularly sell our product. “ Speaking about the major milestones of the company in FY2015, she said, “We launched Viewpaker brand with Bare-bone All in One PCs in

VIEWPAKER TO LAUNCH NEW PRODUCTS, FOCUS GAMING INDUSTRY

June 2015. Within 6 months Viewpaker and our product has gained recognition and acceptability in the market. Not just that, our quality has earned trust of customers & we already have some large installations in India.”According to her, aspects like uniqueness, 3-year service backup, uncompromising quality, fair deal-ing and prompt technical support are some of the aspects that help any channel partner to associate with them. She also assures fair dealing, uncom-promised service and quality product for the chan-nel partners throughout the journey. On the plans for the road ahead, she said, “We will be launching new models of bare bone AIO in QII of 2016. We will also have special focus on Gaming segment with large size (27”& 32”) All-in-One PC.”

Kochi based Pooja tech, a leading dis-tributor for anti-virus security solutions and other computer hard-ware products has decided to foray into retail business.“In Kochi, the top retailer is in a turn-

over of around INR 90 cr. And the following

Leading IT solutions provider ITCG is planning to focus on expansion within Mumbai and rest of Maharastra in the forthcoming financial year.The company will be closing this fiscal accounts with approximate 18 per cent growth y-o-y. Some of the key milestones for the current financial

POOJA TECH TO FORAY INTO RETAIL SEGMENT, EYES ON SI BUSINESS

ITCG TO LAUNCH ATTRACTIVE INCENTIVE SCHEMES FOR PARTNERS

retailer stands at INR 50cr per year. We want to fill the gap and stand between the two and fill the space.”, said Ram Agarwal, CEO of Pooja tech. “We will be continuing with our regular distribution business. However, we also have plans for moving with the retail segment. We have moved to new office of an area of 3000 square feet.” He also said that expansion of retail business in other segments beyond their new facility will happen in the FY18-19.Solutions business:

year are the geographical penetration, Collabora-tion and positioning of different products with SI and networking partners, increase in the number of partners and customer royalty and got repeat business from the community and the maxi-mized usage of digital media like FB/ Twitter and WhatsApp for better visibility. The company is also planning to add team members Vertical-wise specifically under network Security, Encryption and Storage to bring them under single window. In an exclusive chat for Cell IT, Manish Shah, CEO of the company said that ITCG will also be implementing a strategic performance system. “We will be introducing a new incentive scheme unlike the traditional methods that are going on. Smart & speedy work will be appreciated. Sales people getting maximum advance payments will be felicitated.” Speaking about the challenges

Ram also said that the company is planning to eye to be a system integration firm. “Consider-ing the amount of returns in the SI business, we have plans to focus on the business with special focus on network security and CCTV products distribution and installations.”, he said.He also said that the company is looking for the right team and if that happens, the company is planning to explore the opportunities in the space. “ We are open for companies who want to assocaitie with us for both installation and distribution. “, Ram Agarwal concluded.

faced by the company in the fiscal, Manish said “Getting timely payments from Partners as well as end customers is becoming a difficult task. Also, large orders are completely dependent on vendors without whose help it becomes difficult to close faster.” He also said that the bottom line is always a challenge in product sales. He also feels that with increasing salaries, even services doesn’t fetch more bottom line.ITCG’s key revenue is from Licensed software’s ( MS/ Adobe/ AD) (40%), Network security ( 30%), Desktop Virtualization (15%) and Services (15%). Also the major contributors for the company in terms are vendors are Microsoft ( 28%), Firewalls (22%), Autodesk (12%) and Ncomputing (12%). In the coming year the company is intending to focus on Mumbai and Rest Of Maharastra with the appointment of sales and pre-sales force.

Ram Agarwal, CEO of Pooja tech

Manish Shah, CEO

Shalini Pandey, Director of Viewpaker,

CELL IT, VOL-10, ISSUE-09 9 KRISHNA, April -2016

ADATA already has world-class products, the rich after-sales support experience Kaizen Infoserve brings with regards to the Indian market will prove essential to our ability to reach more customers and most importantly better serve their needs.”Mr. Chang added: “the partnership will greatly improve services offered to our customers and

channel partners alike, and will enhance our abil-ity to serve them. While making products avail-able through multiple channels is a must for brand visibility, high quality after-sales service is equally vital in any region.”Co-operation between the two companies is being undertaken with consideration for rapidly-increas-

ing customer demand in India. It will help bring about a more focused approach towards sales, after-sales, and total customer support capabili-ties. To create awareness and increase the visibility of the new partnership, ADATA plans to carry out various consumer and channel-centric activities in coming months.

INTERVIEWSINTERVIEWSIS

Japanese giant ICT infrastructure provider DMX Tech-nologies has big channel plans and focus. The com-pany claims it devices all the strategy keeping their channels in mind. In an rapid fire interaction with us, Satish Kumar V, the Indian spokesperson of the com-pany shares his vision for the company through the channels.What are the top priorities you provide for your channel?4Regular Product enablement sessions4Transparent Case / opportunity locking4Multi layered support in technical closure of deals4Helping channel move from standard software

DMX BETS BIG ON CHANNEL FOR EVEREST PRODUCTS

product sales to solutions sales.What according to you, the top reasons a channel partner should collaborate with you?4Everest is a mature software that has been evolving and catering to Asian customers for a decade. Being a part of KDDI (Japanese telecom), strong process guide the product.4Success stories from small scale to very large scale deployments in the Indian market.4Adaptability of Everest IMS as a software frame-work for varied IMS needs including Cloud readi-ness.4Local Product Support (R&D and Support team from Bangalore).4Flexible licensing model to support both per-petual & rental modes.4Scope for Services revenue.Please share some of the initiatives by your com-pany for the goodwill of the existing channel partners?4Detailed training and certification programsEnhancing brand recognition through dedicated PR activities.4Partner portal (in the making).4Regional Partner Events (in the planning)4Setting you a dedicated distributor for help

streamline the channel process.What are the sops you provide for the about-to-come channel partners?4Helping them build up technical and sales strength.4Handholding for the initial deals.Helping them build a pipeline from their existing account.4Strong role of Technobind (Value Added Distrib-utor) in the ecosystem.4Combined GTM strategiesCan you please tell the training activities you con-duct for the channel?4Web based sessions for both sales and presalesTutorials covering Usage, Operations and Admin-istration.4Workshops with hands-on deployment and con-figuration trainings.What are the top 3 promises you can assure your channel partners in such a challenging business climate?4Business opportunity from SMB to Enterprise level customers.4Post Sales Services revenue.4Strong VAD & OEM support from India.

Satish Kumar V, Indian spokesperson

Mohandas, CEO of Sparr Electronics

CELL IT, VOL-10, ISSUE-09 10 KRISHNA, April -2016

SMART CITIES, INTELLIGENT BUILDING AUTOMATION FOCUS FOR SPARR

Sparr Electronics, a leading manufacturer of Data Communication Peripherals is in the expansion spree. The company has been providing global

support to custom-ers in the Electron-ics and Telecoms industry, utilizing strong Design, Development & Manufacturing capa-bilities to do so. U Mohandas, CEO of Sparr Electronics shares his expansion

plans with Cell IT. Excerpts of the quick chat.How you view your organization’s performance in FY 2015-16?The FY 2015-16 has been a satisfying and reward-ing year since we have been able to consolidate our progressive growth over the last few years and achieve our set milestones. We were able to grow both our Top line and bottom line revenue.We have also been able to gain few reputed OEMs by Designing products meeting their specific requirements which should yield us progressive businesses in the next few years to come.Our focus in emerging technologies like IOT and

M2M solutions has been beneficial and has given us edge over others in the market.List out the highlights of your organization in FY2015-16?Sparr Electronics Launch of new products – SMS Alerters, 4 Port Terminal Server, Aurdno ready hardware boards and more.Design of Wigand to Bluetooth Converter for a Leading private Bank’s payment gateway solutionImplementation of Automated SMD assembly technology & RoHS supported manufacturingParticipated in major exhibitions like – Japan IT Week, Cliktronika with CeBIT, IESA Summit and in MumbaiList out the top 5 achievements of your organiza-tions in FY2015-16?Increased contribution from SEL Manufactured products. Launch of new website with facility for online purchase. Increased order conversion from enquiries.What are the plans you are having for your orga-nization for the forthcoming year?Sparr Electronics: To reach out to more prospec-tive customers by targeted marketing & enhance online sale using social media tools.Acquire new OEMs for our existing products and explore more custom made products / solutions.

What are the key industry verticals your current clientele houses?4Medical Equipment Manufacturers4Automation Industry4Access Control & Security4IoT and Machine to Machine Communication solutions.4Building Automation4Remote Monitoring & Management Services4Custom Design for innovative solutions.What are the key industry verticals you want to focus in the coming fiscal?4Smart Cities4Intelligent Building Automation4Medical ElectronicsPlease explain your expansion plans. (In terms of geography and workforce)?Even through our present market focus is in India, we are exploring the possibilities of reaching out to emerging & developing markets in African & Asian countries. We have plans to augment work force in R & D activities and the marketing areas. The production & other support areas work force would be added proportionately based on the growth.

National Distributor: Supertron Electronics Pvt LtdCorporate Office: ”Supertron House”, 2 Cooper Lane, Kolkata-700001, Ph: 033-40371000

(M) 9891672350, Email: bankim@ supertronindia.com, www.supertronindia.com

Hydrabad Branch :1/8/169-179, 1st Floor, P.G. Road, Behind HDFC BANK , Near Paradise Circle, Opp.Haryana Bhavan,

Secundrabad - 500003, Phone: 040-66382278, 66382279, 66901170 Vijayawada Branch: # 40-15/2-9, Efftronics road, Brundavan Colony, Vijayawada - 520010, Ph.0866-2278227

Prime Distributors# 1 -7-274/5 First Floor, Sree Rama Building (Abhiruchi Hotel), S D Road, Secunderabad - 500003, Tel: 6638 7969, 7970, Cell: 81434 19999

Compage Computers Pvt. Ltd.,1-2-17/23, Shop #101, Karan Center, S.D Road, Secunderabad - 500 003Phone: 040-6638 5777

Shweta Computers & Peripherals# 1 To 4, Chenoy Trade Center, Parklane, Secunderabad - 500003. Phone: 040-66143433

Vishal PeripheralsShop No: 219, A’ block,Parklane, Secunderabad - 500003Telangana StatePhone: 040-66382291, 2314

SAMSUNG UPS ITS WEARABLE GAME; LAUNCHES THREE NEW GEAR S2 VARIANTS AND A WHOLE NEW SET OF APPS

AND DIAL FACES

TP-LINK REVOLUTIONIZES WIRELESS NETWORKING WITH NEXT GENERATION ROUTER ARCHER C50

SMARTRON MAKES A FORAY INTO BECOMING INDIA’S PREMIER GLOBAL TECHNOLOGY OEM BRAND

HARDWARE & LIFESTYLEHT

Samsung Electronics announced the launch of 3 new variants of the styl-ish Gear S2 smartwatch with a whole new set of applications & dial faces for the Indian consumers.In continuation of its leadership in the wearables category, Samsung introduced two new elegant editions of the Gear S2 Classic, one encased in 18K Rose Gold and another in Plat-inum, offering users diverse options to express and match their style. The third new variant is the Gear S2 White, where a sporty white elasto-mer strap is matched to the stylish silver dial.Along with the new Gear S2 variants and unique watch faces, Samsung is

TP-LINK, a global provider of consumer and SMB networking products, announced the launch of AC1200 Wireless Dual Band Router Archer C50 for seamless HD streaming, online gaming and other bandwidth-intensive tasks. Archer C50 leverages the 802.11ac technology, which helps ensure uninterrupted Wi-Fi connectivity to mul-tiple devices in home and functions as if multi-ple devices have their own dedicated router.According to recent research by IDC, digitisation

Smartron, India’s first true global IoT brand with “designed and engineered” in India for India and the world, announced the launch of its first ever range of products, t.book, the impressive high

also offering an enhanced choice of apps such as cab services from Uber, G’Night sleep tracking app, reminder specialist My Notes in Gear and an all-new YouTube browsing app Xenozu to its customers. Gear S2 will also feature a host of new games, enabling the intuitive rotating bezel as a natural game controller.Mr. Manu Sharma, Director, Mobile Business, Samsung India Electronics, said, “Gear S2 is a sleek and smart wearable that enable users to augment and personalise their mobile expe-rience and lifestyle. The introduction of these new variants with additional apps and watch faces will further add to the style and con-venience quotient. Samsung Gear S2 is a true testimony to our commitment to provide break-through technology to make lives of our con-sumers richer.”

is transforming businesses in every industry. It is opening up a $2.1 trillion global market opportu-nity by 2019. Keeping the pace with global pace of growth, over the last few years Indian router market has been witnessing significant growth. The growing space of e-tailers is promising huge opportunities for the enterprise infrastructure market in India. On the access side, education, manufacturing and SMBs are likely to remain mainstream in coming quarters as well. Proposed smart cities, tech-savvy campuses, wi-fi enabled stations, broadband highways, wi-fi hotspots are the prospective segments in the direction of the digital infrastructure development and rollouts that will further push the demand for network infrastructure investment. ”IOT is driving signifi-cance growth in the emergence and adoption of smart devices that connect to home and business networks to enhance security, productivity and convenience. Market research firm IDC says, the average home has more than eight connected IoT

breakthrough concept of Internet of TronsTM (IoT) to deliver truly amazing “tron xperience” for the discerning customer at home or on the go or at office or in the car. Tron.x seamlessly integrates all the devices, software, cloud, crowd, hub, ser-vices and care platforms to deliver highly intelli-gent and personalized experience through hub-tron. Hubtron comes with every Smartron device and customer can access all his or her profile, data like documents, content like pictures and music,

services like professional and payment, care, com-munity as well as can manage all other IoT devices.

performance Ultrabook convertible, t.phone, the lightest 5.5” Smartphone, and tron.x, its unique Smartron expe-rience. On the occasion, Sachin Tendulkar legendary cricketer, shareholder and brand ambassa-dor of Smartron along with Mahesh Lingareddy, Founder & Chairman unveiled these devices, platforms and services in the presence Narsi

Reddy, Co-Founder & Managing Director, Rohit Rathi, Co- Founder & President, Smartron and its global partners, customers and vendors.These next generation of smart IoT devices, plat-forms and services from Smartron are built on the

CELL IT, VOL-10, ISSUE-09 12 KRISHNA, April -2016

devices, which leads to traffic jam in your home network. Routers that support 802.11ac stan-dard, helps in alleviate these issues by providing more than four times the throughput of 802.11n hardware,” said Lynn Wang - Product Director at TP-LINK India. “Archer C50 provides the wireless networking backbone to users which allows them to enjoy multiple tasks without compromising in speed, range and coverage.” Archer C50 comes with the next generation Wi-Fi standard - 802.11ac, 3 times faster than wireless N speeds and delivering a combined wireless data transfer rate of up to 1.2Gbps. It also operates over both the 2.4GHz and 5GHz bands, ensuring amazing wireless performance. Simultaneous Dual Band offers users the flexibility of two dedicated networks - with multiple times the bandwidth for their needs. Equipped with 2 high quality exter-nal antennas Archer C50 offers optimal coverage and reliability from anywhere in your large home or office.

SECUNDERABAD REGION: ASM: R. Ravikumar - 9701314138, P.L. Computers - 040 - 66383112 / 66382364, Prime Distributors - 8143419999 / 04066387969, Service Point - 9849071490 / 9848124421

VIJAYAWADA REGION: ASM: Bapatla Joshi – 9247800202, Vijayawada: Krishna Computer Peripherals - 9246476588, Digital World - 9866312666, Shweta Computer Park - 9848127866, Microcare Computers Pvt. Ltd. - 9849914796,

Jagruti Laptops & Computers - 9246464701, Guntur: National Computers - 9440633006.VISAKHAPATNAM REGION: ASM: Trinadh Lyen - 7799330770, Visakhapatnam: VJ Sales Corporation - 9849117614,

Microcare Computers Pvt Ltd - 9849996682, Kakinada: Sravya Techno Zone - 9848483680, Rajahmundry: City Computers - 9246654431, Vizinagaram: S S Computer Shopee - 9246645588

Savex Technologies Pvt. Ltd. NATIONAL DISTRIBUTOR:

KARNATAKA STATE ASSOCIATION TO HAVE A MOBILE APP FOR TRADE

TRANSACTIONS

TAIT ‘PAATHSHAALA’ TEACH ASPECTS OF TALLY SOFTWARE

ISODA AMPLIFIES COMMUNICATION PRACTICE WITH ‘INTERCONNECT’

The state IT association of Karnataka (FITDAK) has elected their new team in a recent event. The team is likely to assume charge by the end of April. Arun Nagaraja, in an exclusive chat for Cell IT, shares his plan and the event.“It is a mixed feeling of excitement and respon-sibility. Expectations are high and I feel a sense

Trade Association of Information Technology (TAIT), has successfully launched its ambitious TAIT Paathshaala programme this month in Mum-bai. This programme has been launched for TAIT members and their staff with the tag line ‘Kuch Naya Sikhte Hain‘ (Will learn something new).

Infotech Software Dealers Association (ISODA) has launched a unique initiative ISODA InterConnect aimed at helping the IT channel partners grow and excel in their businesses.ISODA InterConnect will be a monthly column in leading channel magazines and portals that will

ASSOCIATIONSASSOCIATIONSAS

CELL IT, VOL-10, ISSUE-09 14 KRISHNA, April -2016

of responsibility towards the fraternity. I have an encouraging and supportive team. I can definitely expect a lot of benefits and welfare programmers that would ensure the ease of doing business in Karnataka.”Some of the short term goals, according to him would be to create a district-level mechanism for addressing the challenges faced by the channel fraternity, special CUG plans with data connection for all the members in the Karnataka, signing up with logistics company for transporting goods at affordable prices.“A mobile application is proper communication tool exclusive for all the members of the associ-ations. As Social media and all the other Google tools all have become messed up and can’t really

The second workshop was conducted with a focus on Tally ERP by Ketan Gandhi, a three Star Tally Certified Partners with over a decade of experi-ence. The workshop demonstrated the New Tally Capabilities and answers were given to various queries raised by the participants.‘New Statutory Features in Tally. ERP9 Release 5.x’ was an other topic discussed during the session that explained Tally has simplified Statutory Taxes management and feature related to VAT was spe-cifically dwelt upon. With the new update, the process of setting up of Masters is now simplified. Multiple VAT Classification can now be handled easily and accurately.In the open house session, queries related to han-

share best business practices, case studies, part-ner success stories, technology trends and provide perspective and advice on matters related to orga-nizational growth including taxation, HR, market-ing, sales and finance.Emphasizing the objectives of this unique ini-tiative, L Ashok, President, ISODA, said, “We are excited to launch ‘ISODA InterConnect’. It is an initiative by the partners, for the partners and of the partners. It will be a forum to highlight and share business performance and achievements of partners from across the country. It will serve as a platform to discuss business challenges and its solutions, and share best practices adopted by partners in different spheres of the IT business.”ISODA InterConnect will also represent the voice of channel partners from across the country on aspects like taxation, government policies, vendor policies and any such facet that positively or nega-

serve our business needs anymore. An exclusive communication APP for IT vertical is my dream project and I am working on it.”, concludes Arun. The association is also in the verge of appointing a consultant who will give timely advises on ac-tivities related to the government schemes and events.The charter installation of FiTDAK held at Mysuru attracted 300 dealers across the state. The spon-sorship of such an event is said to give a great-er advantage to the sponsors, since they will be exposed directly to the beneficiaries. the above stake holders have an opportunity to showcase their productes and address us collectively as sponsors. Interested can contact Arun Nagaraja in 9845353629 for further details.

dling e-commerce sales transactions and generat-ing related reports, multi tax in single invoice, us-age of delivery challans salesman wise outstanding and more were answered.Apurva Tawde said the PDC feature was very inter-esting and Surekha Peta found the inventory cov-erage very useful. Sulochana Shauli Said, “Such workshops are very important for our continuous learning”. Shashikala Yadav “the sales analysis will help in a better understanding of the movement”.Manish Shah of J K Computers and Devendra of D C Infotech echoed “As business owners, we need to have an eagle view of accounts and this work-shop has given them lots of insights and we ap-plaud TAITs efforts for the same.”

tively impacts the present and the future business prospects of the IT channel.ISODA expects the new initiative to enable and encourage continuous interaction among the channel community for learning and collabora-tion. “ ‘InterConnect’ is one of the key elements to achieve ISODA’s objective to ensure continuous profitable growth of the IT channel and the overall industry. It will provide greater representation and recognition to the partner community. We expect this initiative to help the vast IT channel commu-nity to participate, learn and collaborate,” added Nilesh Kuvadia, Vice President, ISODA.A media committee of ISODA has been formed having L Ashok (President) Nilesh Kuvadia (Vice President), Manasi Saha (Regional Secretary-East) Harish Tyagi, (Regional Secretary-North) Rajeev Mamidanna ( Regional Secretary- West) and CR Ra-mesh (Regional Secretary-South).

L Ashok, President (left) and Nilesh Kuvadia, Vice President, ISODA

ASSOCIATIONSASSOCIATIONSASGUNTUR ASSOCIATION EARNS WHEN

MEMBERS PEDAL

In an initiative to generate revenue for the associa-tion and reduce the medical expenses of the mem-

bers, Guntur-based IT association GITA has come up with an idea of making them ride bicycle which will ensure revenue generation for the association.“We [Association] are holding INR 2.4 lakhs in our bank account and wanted to generate some reve-nue by offering small loan vendors. However, there was no takers for the same. So, we came up with idea by offering INR 6500 worth cosmic brand sports cycle at INR 5500. The members should re-turn the total money in EMI every month”, reads a press release from the association. The association will get a revenue while the members are assured good health.

The association had organised a long drive cycle camp to create awareness.

CELL IT, VOL-10, ISSUE-09 15 KRISHNA, April -2016

VIJITA ORGANISES CRICKET TOURNAMENT

D-LINK INDIA BESTOWED WITH THE ‘MAJESTIC FIVE CONTINENT AWARD

FOR QUALITY & EXCELLENCE’

LAUNCHED 2ND GENER-ATION STICK PC NAMED

“PLUGPC 2’ BY RDP

Vijayawada IT Association (VIJITA) organised crick-et tournament VIJITA-CISCO CUP dedicated to “Amaravati – People’s capital of Andhra Pradesh”. The funds generated through this event was planned to donate for the construction of Ama-ravati. In this event dealers and their employees participated. Around 6 teams participated in the event and practice sessions started from January 6th, 2016. Main event started from Feb 7th and ended on Mar 6th.

In recognition of its corporate achievements & success in recent past, D-Link (India) Ltd. was be-stowed with the ‘Majestic Five Continent Award for Quality & Excellence’ and ‘Total Quality Man-agement’ (TQM) Aptitude seal, at a high profile ceremony held in Berlin – Germany on 4th April 2016. Elated on the big win Mr. Tushar Sighat, Executive Director & CEO – D-Link (India) Ltd. said, “We are indeed excited & proud on receiving this honor from a reputed international association. It is our overall commitment to Innovation & Excellence that has led to D-Link India being acknowledged

RDP Set to Wrap off its second Genera-tion PlugPC 2 with Intel Cherry Trail Processor & Ad-vanced Connecting Options. PlugPC 2 is 30% More Pow-erful than earlier Version and Stra-tegically Designed and integrated with great Specs to Reach Mass Computer usage.

RDP has already leading in Stick PC’s Market with its killing Price for its first Generation PlugPC’s which are available in Windows 10, Android 4.4 & Dual Boot Version. The new Cherry Trail PlugPC 2 also features dual-band 802.11ac WiFi, and two USB ports: one USB 3.0 and one Micro USB 2.0. a MicroSD slot, and a micro-USB for power. It also features Bluetooth 4.0 for keyboard and mouse support. In the Launching Occasion RDP Spokesperson Mr Suresh Achary Said we have already Conquered Indian Stick PC’s Market with our PlugPC which are readily available in the Market with Intel Atom Quad Core 1.83 Ghz Processor (Z3735F) 2GB RAM & 32GB Storage. We are overwhelmed with the Humongous Response for the PlugPC Series, Antic-ipating the same response for this newly launched 2nd Generation Stick PC Named “PlugPC 2”,

on global platform year after year. The incessant support of our business partners & India team has been instrumental in driving growth. As an organi-zation committed to delivering Excellency in tech-nology, we look forward to many more years of success & leadership” Organized by Association Otherways Manage-ment & Consulting, Paris – France, The Majestic Five Continent Award for Quality & Excellence is presented to company as an entity for corporate achievements, to recognize Prestige, Innovation, Quality Commitment and Excellence. D-Link (In-dia) Ltd. has indeed demonstrated outstanding success in recent past, and has been the recipient of numerous National & International accolades. Similarly ‘Total Quality Management’ (TQM) Ap-titude seal for high quality performance & best customer satisfaction reiterates D-Link’s thrust on excellence. The Majestic Five Continent Award for Quality & Excellence and Total Quality Manage-ment’ (TQM) is the fourth consecutive Internation-al recognition in a row for the company. ASSOCIATION OTHERWAYS MANAGEMENT & CONSULTING – FRANCE and OTHERWAYS INT’L RESEARCH & CONSULTANTS gather information through consultation of the media, consulting companies, advertising agencies, Chambers of Commerce, Embassies, Polls; including the online macro pol. The selection committee then studies each element before taking the final decision in selecting the awardees.

RNI NO-APENG/2006/19824

CELL IT, April - 2016

POSTAL REGD. NO.VJ/102/2016-18

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