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Role of
Technology in Real Estate
Presented by:
Manan Choksi
Regional Director
RE/MAX MGM
Why Technology is important?
What to look for in a technology?
Online Reputation Management
Social Media Marketing
Search Engine Optimization
Google Tools
Email : Use of Outlook
Database Management
Proper Listings
Cost of living keeps on increasing
Productivity has to take care of inflation and ambition
Do more in less time : Use technology
Improve your image: Increase your sales : Reputation Management
Technology is only important when it increases your income or reduces your expenses.
Should be affordable, easy to use, widely acceptable, from a good company.
How does it help me in making my every day life easy?
Do I have a need for the feature, the new technology provides?
Is it reliable? (will it work when I need it the most?)
Customers are online
Prospects are online
Competitors are online
People dissatisfied at you for no reason are online
Future of your company is … online!
To track your reputation : Google Alert
To make your reputation: All the things we discuss today…
Your target should be to have a reputation of an expert in your :◦ Geographical farm : for e.g. have maximum content
mentioning the name of your focus area
◦ Commercial / residential: if you specialize then focus all content on that.
◦ Small news of that area: New opening of shop, new scheme in that area, even reviews of restaurants will give you the reputation you need.
People check everything they find about you online before meeting you.
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” Warren Buffet
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Relationships
Reputation
Referrals
Its how we are communicating as a culture
1 billion active facebook users
Its here to stay
Reach your clients
Education for all
Its viral
Build your online presence
Its free!
Social media is not advertising
Social media is not public relations
Social media is not branding
Social media is not only about technology
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• The party goes on with, or without you.
• When you get to the party, listen and mingle before you talk.
• Keep the conversation thread going naturally.
• It’s not all about you.
• If people like you and need what you do, they want to work with you.
Only14% of people believe in
advertisements…
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78% Trust the
recommendations of
other consumers
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At A Glance
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•Launched: 2005-
2006
•1 billion
•Photos: multiple
galleries
•Privacy: based on
user settings
•Connections
between friends
and acquaintances
•Sharing
communication,
photos, updates
•Launched: early
2006
•500 Million
Users
•Photos: profile
picture
•Privacy: user
controlled
•Primarily used to
push
communication
and updates
•Launched: May
2003
•100 Million
Users
•Photos: profile
picture
•Privacy: user
controlled
•More
“professional”
• Includes
Executives from
every Fortune
500 company
•Less sharing of
photos, updates
Facebook users in
India : 6,03,39,300
Mumbai: 59,94,460
Ahmedabad : 10,17,280
Pune: 21,87,180
Targeting these users is the key !!
(as on 20/10/2012)
Humans have Facebook profile◦ Max limit of 5000 friends
Groups are friends following similar topic
Businesses have Facebook Page
You cannot advertise a profile page or a group.
All your updates are Public
You can choose to make each of your post either ◦ public
◦ only to friends
◦ friends of friends.
For a friend request you get, and you reject it, he/she becomes your subscriber, who can view your public updates
Free
Age
Gender
Interests
Categories
Connections of pages etc.
Relationship Status
Languages
Education
Workplaces
Paid
Search for prospects:
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Search for prospects
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More activity… New Offer/ Closing Tomorrow
36
What Should You Post?
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Be real to them…
38
Encouraging Change
39
5 Facebook likes
5 personal message : only 20% of email messages are opened, while 80% of Facebook messages are opened.
5 Comments on others‟ status.
Political comments
Religious comments
Racist comments
Jokes with bad taste
Disrespect to women : They are decision makers for buying a home!
Over posting
Repulsive photos
Remember: there is no dislike button
5 Steps to be more powerful on YouTube
Get keyword suggestions from autocomplete feature
Use the Youtube Keyword suggestion tool
Add title, description, tags, etc
Annotations or notes
Try Youtube promoted videos
Free
Share your PPT
Make PPT
Upload it!
You are done slidesharing !
Another place people search for content
You can present your properties in form of PPT and send link to prospects
You can present your office profile/ BA profile and bring out points which are your USP
For an exclusive project: make one PPT and share across the network
Work on scheduling 2 tweets a day
Link to your Facebook page
Add profile to customized business directories
List Management
Free
Rules of Thumb
• Be Yourself, Keep It Personal
• Be Of Value, Be Helpful
• Engage and Inspire
• Don’t Spam
• Don’t Over-Tweet
• Manage Your Time Using -Social Networking
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Seven Deadly Sins
• Not Listening
• Not Being Involved
• Self-promoting
• Not Adding Value
• Not Being Honest
• Hard Selling
• Over-posting
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• Register on as many social media websites as possible.
• Keep same picture on all sites• Blog, update with content, photos, videos• Traffic to Conversion is key • Manage your Facebook page effectively
Build a website - Free with Gryphtech
Dynamic site gets better ranking
Use Slingshot to manage content
Write articles : original
Blogs - Free
Images and graphics
Be the face that people recognize
BG : Before Google
AG: After Google
Total information which was created from inception of mankind till 2003 is now created every 48 hours !
Get notified via email whenever new content is available for a particular keyword
For example: a builder of your area
Lifetime validity !
News.google.com
Scans thousands of websites continuously
Choose your favorite subject and design your page.
Use them to show locations of your listings
Show nearby area of your property
Use for showing distances
Use for showing directions
Paid
A place to write a lot of text matter
Write links to:◦ Office website
◦ BA website
◦ Property website
Will increase SEO of those links
Fastest way to become an expert, in just about anything
Positives Negatives
It is easy to stay in touch
Documented thing
Free, fast and omnipresent
Best form of offline communication
Too many emails Too many junk emails Managing multiple
email accounts Cant search old emails
if computer changes Cant print everything
as paper load will be too much
Free
1. Outlook express : free with windows
2. MS outlook: with MS office
MS Outlook has advanced email handling features to improve your efficiency.
Can sort emails
Can delete useless emails
Can save emails
Search it fast
Manage folders
Easy search in all saved information
Multiple email address setup
Create a folder for „Processed Mail‟
Create a folder for „To be Processed‟ Mail
Follow a 0 mail in Inbox policy
Create a task for e-mails
Follow accountability process for yourself
• Calendar : appointments and reminders
• Tasks: to do lists with priorities
• Contacts: maintain your address book: your goldmine
• Notes: rough information
85% people don‟t back up outlook data file.
Back up outlook data file!
Its .pst file, which gets updated every time you send and receive.
You can configure Gmail on your outlook
Gmail reads your email and shows you advertisements
Gmail is not unlimited: after limit gets over, either you pay or go through tedious process of deleting useless messages
Gmail doesn‟t sort emails according to size, so cant delete heavy messages
Offline messages available in outlook.
Doesn‟t look professional to use a “free” email ID.
A person who can‟t afford email, can he give a right advise for a 1 crore property?
Always use your RE/MAX ID for communication
It has 500 MB storage space.
You should have a proper signature which has all contact information
You may use your photo as your email signature for the first email you send to customer.
Past Clients
Current Clients
Sphere of Influence : Friends, Relatives
Geographic Farm
Niche Farm
Business Owners of Same Area
Agents in the area
Agents outside the area
New inquiries generated
First level meetings
Property Showings
Property feedback
Negotiation & Offers
Token done
Transactions
• Is online filing cabinet to store any files to be able to retrieve them with ease from any computer.
• Share your files with colleagues or clients and close the sale faster.
• Attend every meeting from the comfort of your home by using video conferencing with Skype.
• Put up to 10 people in a virtual meeting, requiring only a computer and a webcam.
New properties
Resale properties
Design brochures
Printing
A good Photo
Listing
Design Center
You Tube Video
SlideSharePPT
Blog
Print Materials
Property with an excellent view over looking a river, sea and a hill.
Very upmarket locality.
3 bed room, fully furnished, good wood work.
Parking for 2 cars.
• Clean homes
• No clothes lying
• No garbage
• Should not be able to determine the property unless you have exclusive mandate
Use a good camera
Better lighting
No cloudy day
View from inside
Buyers require more information e.g.: floor plan, elevation photos, views, amenities etc.
Buyers prefer to see properties over internet and short list rather than visit each and every option
Buyers don‟t have time
Buyers can be outside city or even country.
Buyers want to share information with others
• Brokers need to:
–make quality leaflets to give as handouts to customers
–Promptly respond over email • If they work in network: Technology is critical for
sharing information
• Smartphone challenge: using apps to search properties
www.remax.in
www.remax-mgm.in
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