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Technology and Social
Media
Enhance Your CERT Program
Agenda
• Building Your Social Media Program
• Communicating During and After Disasters
• Basic Social Media Tips
• Incorporating Other Technologies
#CalCERT
@MaryJoFly
140 Conference NW Welcome Remarks
Thanks to CRESA911 for use of this clip
Craig Fugate, FEMA Administrator
4
Photo Credit:Douglas Wrayhttp://bit.ly/SMdonut
Preparedness
ResponseRecovery
Mitigation
MitigationBuilding Your Team
Use social media to let family and friends know that you are safe.
What will be your online identity and who is your audience?
We’ve been using volunteers to relay information for years
The labor required is extensive so create a Virtual Operations Support Team
PreparednessEngage Your Community
Promote your activities and training
Messages that help your audience prepare for disasters
Public safety messages during an incident
Response
Alert and Situation
Status
Social Media Missions: Amplify
Social Media Missions: Filter & Monitor
Social Media Missions: Crowdsource
Social Media Missions: Archive
Recovery
Community Grieving and
Organizing
Recovery
Groups begin to gather on facebook and other sites to grieve and share
The reach is further than your audience – it’s their audience too
CERT Miss MannersSocial Media Etiquette
Allow volunteers to tag themselves in pictures and promptly remove pictures if requested
Promote 50% of the time, engage and talk back 50% of the time
Use Pages, not a personal account to represent your agency
Use an Avatar = No Eggs
Listen before you tweet. You wouldn’t shout at a cocktail party.
Use #Hashtags appropriately
Other Technologies
QR Codes
• Best practice: add a shortened web address or describe the link
• Favorite uses
• QR Code Time clock
• QR Code Videos on CERT Class Fliers
• ID Badge Verification
Video Storytelling
• Keep videos under 2:00 min but ideally under 0:30 seconds
• Keep your message simple
• Ensure you have adequate approvals from your agency
Applications
Alert and Warning
Performance, Tracking and Note Taking
Walkie-Talkie Comms
Social Networking
Assistive Devices
Blogs
Can serve as a mobile friendly website as most blogs will scale page size based on device
Can be used to link text, pictures and video for QR Code Scavenger Hunt Games
Keep volunteers up to date with regular articles
ResourcesSocial Media Getting Started: http://www.sm4em.org/getting-started/
Twitter Etiquette: http://12most.com/2012/11/27/basic-twitter-etiquette-tips/
Twitter Manners: http://www.sm4em.org/2012/08/twitter-manners/
QR Code Generator: http://www.unitaglive.com/
Virtual Operations Support Group: http://vosg.us/
FEMA IS-42 Training: http://training.fema.gov/EMIWeb/IS/is42.asp
Summary
Listen first, then engage when building your social media program
Identify your audience and content plan
Explore more by following #SMEM and #SMEMChat
ContactMary Jo Flynn
Emergency Management Assistant Director
Anaheim Fire & Rescue Department
(714) [email protected]
@MaryJoFly@AnaheimCERT
http://www.slideshare.net/mjflynn001
