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Chapter 3
Technological, Legal, and Ethical
Considerations
• Technological advances allow individuals to self-select– what,– when, and – where
messages are sent and received.
Technology
Technology Advances
• Portability – wireless computer devices for on-the-go communication
• Audience selectivity• Convergence of audio, video,
text, photo, music, Internet and phone devices
Technology Trends
• Wireless and Internet communication
• Changes in advertising media• Videoconferencing• Hoteling• Intranets and collaborative
projects
Technology, Legal, and Ethical Issues
• Laws- binding rules of conduct or actions prescribed and enforced by a governing authority
• Ethical issues – relate to value systems and cultural beliefs about what is acceptable or unacceptable behavior
• Ethics – principles of conduct governing individual or group behavior
Using Cell Phones and Mobile Devices
• Respect the rights, safety, and privacy of others.
• Your rights end where the other person’s begin.
Cell Phone Etiquette
• Answer the phone quickly.• Speak quietly and end the
conversation quickly.• Avoid taking or making calls when
others are present.• Protect the safety of yourself and
others by not driving while using your cell phone.
Misuse of E-mail and Internet Resources
• Threatens productivity• Creates legal concerns• May endanger the company’s
image
Technology Privacy Issues
• Cookie• Spam• Phishing• No-call lists
Computer Fraud
• Fraud – intentional unauthorized computer access to a wide variety of computer records
• Worms – A type of computer virus that steals computer resources
Copyright Fair Use Determined By
• Purpose and character of use• Nature of the copyrighted work• Amount and portion of the work
used in relation to the copyrighted work
• The effect of use upon the potential market or the value of the copyrighted work
Copyright Issues
• Plagiarism
• Paraphrasing
E-commerce Issues
• Legal jurisdiction
• Electronic signatures
• Website linking
Important Legal Considerations – Contracts
• Legally binding agreement between two or more parties
• Elements:– Offer and acceptance– Competency of parties– Legality of subject matter– Consideration
• Plain English laws• Warranties and guarantees
Important Legal Considerations - Credit and Collections
• Equal Credit Opportunity Act (ECOA)
• Fair Credit Billing Act• Fair Debt Collection Act• Federal Truth-in-Lending Act
Important Legal Considerations - Employment Communication • The Civil Rights Act• Age Discrimination in Employment
Act (ADEA)• Labor-Management Relations Act• Privacy Act• Family Educational Rights and
Privacy Act (FERPA)• Americans with Disabilities Act (ADA)• Family and Medical Leave Act (FMLA)
Important Legal Considerations -Defamation and Fraud
• Defamation– Libel– Slander
• Fraud
Ethical Communication
Strives for the highest good for all involved and provides information that is fully adequate for the circumstances, truthful in every sense, and not deceptive in any way
Global Business Ethics
To conduct business ethically in another country, managers must be aware of the other country’s laws, values, and ethics.
Codes of Conduct
Provide clear direction about ethical behavior when the temptation to behave unethically is strongest
Ethical Messages
• Integrity and honesty• Personal and professional
responsibility• Concern and respect for others• Fairness to all concerned