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Developing New Innovations and Solutions to Spawn Economic Growth for California and Beyond... TECHNOLINK ASSOCIATION PERSPECTIVES SUMMER 2013 NEWSLETTER

TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

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Page 1: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

Developing New Innovations and Solutions to Spawn Economic Growth for California and Beyond

TECHNOLINK ASSOCIATION

PERSPECTIVESSUMMER 2013 NEWSLETTER

More News on Members visit wwwTECHNOLINKASSOCorg

TECHNOLINK ASSOCIATION PRESIDENTS CLUB

SpEciaL ThaNkS To oUR SUppoRTERSACE DIvERSIfIED

ALvAKA NETwORKS

THE BOEING COMPANY

CALIfORNIA TECHNOLOGY vENTURES

CONNELL NISSAN

KIMBERLY C COvEY CPA

fORTE DESIGNS

JET PROPULSION LABORATORY

THE LATINO COALITION

LOS ANGELES AREA CHAMBER

NOvAK DRUCE CONNOLLY BOvE + QUIGG LLP

THE OrsquoNEILL COMPANY

P2S ENGINEERING

PASADENA ANGELS

POMONA UNIfIED SCHOOL DISTRICT

SADDLEBACK COLLEGE

SAN DIEGO GAS amp ELECTRICreg

SOUTHERN CALIfORNIA GAS COMPANY

TALON COMPANIES

______

Special ThanksMINUTEMAN PRESS DANA POINT

MARI+KO CREATIvE

Notes from Editor

PersPectives bull sUmmer 2013 Newsletter

SSuSan Forte orsquoneill Founder and President Forte DesignsCo-founder and Director Technolink Association

Dear Technolink Community

As I sat down to pen my Editorrsquos note for this Summerrsquos Perspectives I found myself reflecting upon the many historic seasons that we as the Technolink Community have endured From the launching of several start-up companies to the many successful space flights of Jet Propulsion Laboratory (JPL) most recently the Curiosity to the many gifted moments of thoughts and business friendships shared and created at the Presidents Club Forums Though the topics of discussion have varied throughout the years our overall core mission has remained the same to provide a club atmosphere for leaders to share in interactive cutting-edge conversations and discussions to spawn economic growth for the greater California

As we live through another historic year of economic and geo-political shifts our theme for this yearrsquos Forums and Perspectives is ldquoMoving Forwardrdquo You will hear in the Forum discussions and read on the pages of the Perspectives how we are ldquoMoving Forwardrdquo in the Development of Innovations and Solutions to Spawn Economic GrowthhellipI encourage you to take time to read this Summerrsquos Perspectives Written by several of our Members this issue is filled with rich thoughts and ideas on various topics addressing Innovation Energy Security Agriculture Legal and Policy issueshellip

Also in this issue we have highlighted the Technolink Associationrsquos Spring Salute for the Outstanding Leadership of Lt General Tattini Deputy Director of Jet Propulsion Laboratory Lt General Tattini over the last decade has been a Special Advisor to the Technolink Association He has also been a Special Friend and Mentor to myself and many others in our Community He is truly an inspiration to all of us Thank you General Tattini for touching our hearts and encouraging us to dream with great inspiration ndash and to reach for the starshellipWe look forward to seeing you soon and hearing more about your next chapterhellip

In close I would like to thank our many contributors and design team Marian and Simon for their time and commitment to produce another wonderful and richly inspired Perspectives Newsletter

I look forward to seeing you at the Fall Presidents Club Forum on Thursday October 10th 2013 at the lovely Omni Los Angeles Hotel

May Everyone Have a Safe and Wonderful Fourth of July and Summer Seasonhellip

Much Grace and PeaceSsusan Forte OrsquoNeill

Savethe

Date

October 10 2013THURSDAY

1130 AM- 200 PM

The Omni Hotel 251 S Olive Street

Downtown Los Angeles

INNOVATIONS5 lt General euGene tattini (uSaF ret) Jet Propulsion Laboratory 2013 Outlook6 Daryl G Pelc The Path to Practical Hypersonics - Boeing X-51A WaveRider Sets Record with Successful 4th Flight7 Feyzi Fatehi Six Predictions for ldquoSoftware as a Servicerdquo Trends in 2013 and Beyond

FUTURE OUTLOOK9 Kent W PeterSon Pe Optimistic View of United States Engineering Future

ENERgy amp SUSTAINAbILITy10 Dr JeFF reeD Carbon Capture and the Future Energy Mix12 lee Krevat amp BecKy harriSon The GridWise Alliance and the Smart Grid Policy Center Grid Modernization Index14 BlaKe StePhenS aia leeD aP SustainabilityItrsquos Encouraging

LEgAL bEAT16 Billy a roBBinS eSq Trademarks Proper Use is Paramount

REAL ESTATE 18 larry S Bloomer COMMERCIAL REAL ESTATE Where are we and where are we going

HOmELANd SECURITy20 lt Brian K BanninG Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston22 caPtain tim moy American Strong24 Kevin mcDonalD Are We The Nation Addressing Cyber Security Riskshellip26 ronalD t WilliamS amp toDD SteFan Burgeoning Intellectual Property Theft Often an Inside Jobhellip

gREATER COmmUNITy28 Paul hoeSterey Insights on How Technology Impacts California Agriculture

wASHINgTON REpORT32 the honoraBle conGreSSman John camPBell Insights from The Honorable Congressman John Campbell

TECHNOLINK ASSOCIATION

PERSPECTIVESSummer 2013

Ssusan Forte OrsquoNeill Forte Designs Editor

Simon ArayamaMaryann Inoue

Mari+Ko CreativeCo-Editor amp Graphic Design

For More Information9494434026

fdesignsintersonnetcom

To All of Our Military amp Public Safety Heroes for

Their Honor and Courage in Defending

Our Democracy and Freedom of Our Great Nationhellip

A Special Thanks

PE

RS

PE

CT

IV

ES

S

UM

ME

R 2

01

3 N

EW

SLE

TTE

R

More News on Members visit wwwTECHNOLINKASSOCorg

Jet Propulsion Laboratory 2013 Outlooklt General euGene tattini (uSaF ret) Deputy Director NASA Jet Propulsion Laboratory

innovationsPersPectives bull Newsletter bull sUmmer 2013

Following its spectacular landing last August Mars Science Laboratoryrsquos Curiosity rover continues to

carry out an extremely productive science mission near its landing site at Gale Crater Much to the delight of the science team the rover discovered an ancient lakebed remarkably close to Curiosityrsquos landing location offering an excellent environment in which to search for signs that life could have ever existed there After it has completed a thorough study of the site the rover will proceed to its ultimate destination Mount Sharp a geologically rich peak that offers insight into many eras of Martian history

Many teams at JPL are busy this year preparing a handful of new Earth science missions for launch in 2014 and 2015 These include Orbiting Carbon Observatory 2 a satellite that will monitor carbon dioxide Soil Moisture Active Passive (SMAP) a mission designed to measure water in the top layer of Earthrsquos soil to understand the planetrsquos water carbon and energy cycles RapidScat an ocean wind monitor that will be installed on the International Space Station and Jason 3 a satellite that will make highly accurate measurement of global sea level This June we will commemorate the 35th anniversary of the launch of Seasat a trailblazing JPL mission that lead the way for many subsequent Earth science flight projects at the Laboratory

Among our spacecraft conducting space-based astronomy two missions have been in the news with recent key findings In March 2013 Planck a European Space Agency mission on which JPL is a partner delivered the most highly detailed panorama yet of the universe at a very early stage of its existence revealing it to be 80 million to 100 million years older than previously thought Scientists on Kepler a mission that JPL collaborates on with NASArsquos Ames Research Center

announced in April that the observatory spacecraft found the most Earth-like planet yet in its survey of planets orbiting other stars

JPLrsquos solar system exploration missions continue on schedule The Jupiter-bound Juno spacecraft is due to fly by Earth in October 2013 while the ion-propulsion-powered Dawn is en route to the dwarf planet Ceres the largest object in the asteroid belt where it will arrive in 2015

On a personal note the highly stimulating dozen years that I have spent at JPL will wind up this summer as I make plans for my retirement Following my long federal service in the military my time at JPL allowed me not only to contribute to the Laboratoryrsquos fascinating work in space exploration but to participate as well in many rewarding collaborations such as our relationship with Technolink This therefore will be my final informational update for the associationrsquos newsletter I hope that like me you will continue to be inspired by the amazing accomplishments of JPL and NASA as they push the bounds of human knowledge

Jet ProPulSion laBoratorywwwjplnasagov

For More Information

Juno space probe at Jupiter (NASA) Credit NASAJPL Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

The Path to Practical Hypersonics -Boeing X-51A WaveRider Sets Record with Successful 4th Flight Daryl G Pelc Vice President of Engineering amp Technology Phantom Works Defense Space amp Security The Boeing Company

innovationsPersPectives bull Newsletter bull sUmmer 2013

W ith a Boeing X-51A WaveRider unmanned hypersonic vehicle firmly tucked under its wing

the US Air Force B-52H Stratofortress swung into position and roared down Runway 4 at Edwards Air Force Base took off into the clear dry desert air and turned toward the Pacific Ocean to begin a historic mission on May 1 2013

The Boeing X-51A WaveRider achieved the longest air-breathing scramjet-powered hypersonic flight in history flying for three and a half minutes on scramjet power and accelerating to a hypersonic speed in excess of Mach 51 The vehicle flew for a total time of more than six minutes

ldquoThis demonstration of a practical hypersonic scramjet engine is a historic achievement that has been years in the makingrdquo said Darryl Davis president Boeing Phantom Works ldquoThis test proves the technology has matured to the point that it opens the door to practical applications such as advanced defense systems and more cost-effective access to spacerdquo

The US Air Force Research Laboratory the Defense Advanced Research Projects Agency (DARPA) with industry partners Boeing and Pratt amp Whitney Rocketdyne collaborated on the X-51A WaveRider Scramjet Engine Demonstrator program to display hypersonic flight capability On the fourth flight the X-51A team had two main objectives ndash to complete a full-duration run that is to accelerate the X-51A under scramjet power until the fuel ran out ndash and to study fuel staging from one location to another within the engine combustion chamber to characterize advance combustion efficiency performance

At nearly 50000 feet the B-52 released the X-51A over the sea range at Point Mugu Naval Air Warfare Center Four seconds later the solid rocket US Army tactical missile booster accelerated the X-51A to about Mach 48 before the booster and a connecting interstage were jettisoned From that point the X-51A scramjet engine fired up and pushed

the vehicle to hypersonic speeds over Mach 51 traveling more than a mile a second The flight exceeded the previous record set by the program in 2010 and completed its mission requirements including burning all its fuel

ldquoThe vehicle was really clipping along Fixed on the telemetry you could see the fuel being sucked up and the acceleration climbing all the way to the endrdquo said Joseph Vogel director of Hypersonics for Boeing Phantom Works and the Boeing X-51A program manager

After more than three and a half minutes of powered flight with the scramjet engine as planned the X-51A made a controlled dive into the Pacific Ocean ending the six-minute test but providing Boeing and the Air Force with a bounty of valuable hypersonic flight information to study

ldquoThere is a lot of learning that can be leveraged by the US government industry and academia for years to come from this mission and previous missionsrdquo added Vogel ldquoItrsquos just the beginning of a new erardquo

cheryl SamPSonBoeing Phantom Workscherylasampsonboeingcomwwwboeingcom

For More Information

viDeo StorieS are availaBle at the FolloWinG linKS wwwboeingcomstoriesvideosvid_18_waveriderhtml wwwboeingcomboeingFeatures201305bds_x51_05_03_13page

US Air Force photo (Bobbi Zapka)A US Air Force B-52H Stratofortress from Edwards Air Force Base prepares to release the Boeing X-51A from 50000 feet above the Point Mugu Naval Air Warfare Center Sea Range The X-51A achieved the longest air-breathing scramjet-powered hypersonic flight in history May 1 flying for three and a half minutes on scramjet power at a top speed of Mach 51 The vehicle flew for a total time of more than six minutes The flight was the fourth X-51A test flight completed for the US Air Force Research Laboratory It exceeded the previous record set by the program in 2010

More News on Members visit wwwTECHNOLINKASSOCorg

Six Predictions for ldquoSoftware as a Servicerdquo Trends in 2013 and BeyondFeyzi Fatehi CEO Corent Technology Inc

innovationsPersPectives bull Newsletter bull sUmmer 2013

There are a lot of hype and noise in the market around the ldquoCloudrdquo As a veteran Silicon

Valley individual in my humble opinion it is all about delivering computing as a utility and ldquomoving from Computers to Computingrdquo (The same way we moved from individual electric generators at our homes and offices to regional power plants and eventually to the grid) Regardless of how one defines the Cloud at the end of the day itrsquos not about the computational power we have access to but what we do with it And what we do with computing power is running our software applications with it (The same way that it is not about watching ldquothe televisionrdquo but about watching a movie on the television) So it is how we use ldquothe cloudrdquo to access the software apps we need in a much more cost efficient way while maintaining security privacy and reliability of access From that perspective SaaS (Software as a Service) industry is at the heart of the Cloud space and as we see it is evolving in six fundamental ways in 2013 and over the next few years

To set the stage first letrsquos briefly discuss the many challenges that are currently facing software vendors who want to deliver their software ldquoas a Servicerdquo (hint moving your software ldquoto the Cloudrdquo will be the least of your problems)

While some of the challenges facing SaaS vendors are technical in nature many are operational administrative and service management related that ldquosoftwarerdquo vendors never had to face when selling traditional software licenses A SaaS provider by definition is a service provider and that requires a level of operational capability and expertise in order to support the necessary business activities and manage their cost of service delivery These are not capabilities that ISVs (Independent Software Vendors) typically have available to them

These capabilities include automated tenant provisioning tenant management subscription management subscription-based billing application usage metering and monitoring business activity reporting and application lifecycle management to name a few In

addition many SaaS business models will best be optimized for low cost of service delivery and scalability by supporting multi-tenancy another new unfamiliar and complex technology and architectural model for conventional software vendors to deal with

These SaaS oriented tenant centric capabilities must either be built into the original application or built independently as a business model enablement and support system Many refer to this next step in transformation as lsquoSaaSificationrsquo or lsquoSaaS-Enablementrsquo of a software application (that is very different than a standard ldquoCloudificationrdquo of a software application to run on the cloud) As many industry veterans have experienced transforming applications to scalable SaaS can be very expensive time and energy consuming and distract a company from its core application mission key differentiations and main domain expertise

Given the above challenges and opportunities lead us to our six key predictions about the way the SaaS industry will evolve in the next few years Software vendors will adopt SaaS Enablement technologiesThe ISVs who are transforming to be SaaS Providers will acquire SaaS Operations and Management capabilities to enable the SaaS specific business functions rather than use their own scares resources to develop those capabilities themselves (will focus on developing their Core and acquire their Context)

This is primarily a function of speeding time-to-market and keeping focus on core applicationindustry competencies SaaS Providers have additional responsibilities over their prior role as software vendors and must be able to provision and manage their tenants define and manage subscription offerings monitor and report operational status perform metering and billing functions and upgrade the tenant applications

The buy vs build decision for those SaaS-Enablement capabilities will tilt towards buy

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

SaaS Providers will start with an Isolated-Tenancy then move to Multi-Tenancy modelThe proportion of ISVs who go to market as SaaS using an Isolated Tenancy model will increase By avoiding the changes to make their software Multi-Tenant ISVs can defer that investment until the right time As their SaaS business expands and validates their market the significantly lower cost of service delivery in multi-tenant mode may encourage them to make the investment to transform their software to support Multi-Tenancy

Support of Multiple ldquoTenancy Modelsrdquo will become the norm for SaaSIn order to support existing customers and their application customizations to differentiate offerings and to meet specific market requirements SaaS Providers will support a hybrid approach where tenants can choose the SaaS tenancy model that suits them best

This requires an approach to SaaS enablement capable of handling tenants simultaneously in both Isolated and Multi-Tenant modes in order to enable a smooth transition

SaaS becomes multi-cloud and multi-geographyThe ability to manage a SaaS environment that extends across multiple Public Private or Hybrid clouds will become increasingly important Since SaaS offerings are inherently available worldwide it is advantageous to be able to centrally manage tenants while locating applications geographically in order to maximize performance for customers

This capability will also be critical for locating instances of applications and their data in countries that impose compliance privacy or other legal restrictions on the physical location of data

ldquoPrivate SaaSrdquo will emerge within the enterprise The techniques used to provide SaaS will be applied to large enterprise applications especially those global ones who have many separate divisions regions or countries that use the same software application The SaaS model as applied in this context of Private SaaS can be offered by the office of the CIO and effectively treat the corporationsrsquo sub-entities as tenants Private SaaS will enable better insight and control of the provisioning operation and management of the applications centrally by the office of the CIO resulting in significant cost savings and efficiencies across the enterprise

The Private SaaS model can be extended to outside entities such as franchisees suppliers and partners of the enterprise to establish invitation-only communities to a SaaS application and will become a mechanism to strengthen enterprise relationships

Cloud Providers will offer SaaS-EnablementManagement Capabilities to attract SaaS Providers As the overwhelming influence of SaaS on total cloud usage becomes more apparent to Cloud Providers they will increasingly be looking for ways to attract SaaS Providers to their cloud This ability to attract ISVs software resellers and integrators who wish to offer SaaS solutions will become a key value proposition to attract more SaaS Providers and thus more users to their cloud To accomplish this Cloud Providers will augment their standard PaaS services with new set of lsquoPaaS for SaaSrsquo capabilities

Innovations Six Predictions for ldquoSoftware as a Servicerdquo Trend in 2013 and Beyond

Feyzi Fatehi CEO Corent Technology Incwwwcloudbooknetfeyzi-fatehi

corent technoloGy incwwwcorenttechcom

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

Optimistic View of United States Engineering FutureKent W PeterSon Pe P2S Engineering Inc

future outlookPersPectives bull Newsletter bull sUmmer 2013

If there is one thing we can predict it is the unpredictability of the future Engineers constantly

reinvent the future I believe the United States has been and remains a world leader in creativity and innovation

Unfortunately students considering a technology-based education these days are confronted by stories of the growing numbers of engineers in countries such as India and China stories suggesting that many US-based engineering jobs will be outsourced The implicit message is that America doesnrsquot need to develop our own technical talent This is wrong and it is a dangerous message to send to those making decisions about colleges their majors and their careers

It is true that these developing countries produce more engineers than the United States but per capita production of engineers in those countries lags far behind that of the United States and those countries with their needs for basic infrastructure have ample work to keep their local engineers busy for decades The real question in the US is whether we are producing the technical talent we need to create new industries and address pressing problems in energy health care the environment sustainable manufacturing security and communications

The sound and vibrant economic health of our nation depends on innovation and creativity entrepreneurship flexibility and adaptability

While the United States education system is often criticized we sometimes overlook one of the main reasons others seek an engineering education in the

United States I believe it is due to our emphasis on hands-on approach and the fact that successful institutions encourage and reward creativity US engineering education should continue to allow creativity to flourish Our future will be determined by our ability to utilize the richness of human capacity

We have a local opportunity to witness this creativity with the upcoming uS Department of energy Solar Decathlon from october 3-13 in the orange county Great Park in irvine ca This event challenges twenty multidisciplinary collegiate teams to design build and operate solar-powered houses that are cost-effective energy-efficient and attractive

Open to the public free of charge the Solar Decathlon gives visitors the opportunity to tour the houses gather ideas to use in their own homes and learn how energy-saving features can help them save money today Public hours will be from 11 am to 7 pm daily refer to httpwwwsolardecathlongov for more information

uS DePartment oF enerGy Solar DecathlonOctober 3 to 13 2013 bull Orange County Great Parks in Irvine CA

httpwwwsolardecathlongov

Kent PeterSon P2S enGineerinG incwwwp2sengcom

For More Information

Credit Stefano PalteraUS Department of Energy Solar DecathlonWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Carbon Capture and the Future Energy MixDr JeFF reeD Director Market Development amp Emerging Technologies San Diego Gas amp Electricreg Southern California Gas Company Sempra Energy Utilities

PersPectives bull Newsletter bull sUmmer 2013

energy amp sustainability

Although there is no consensus on the pace and magnitude of climate change that will result from

increasing levels of carbon dioxide in the atmosphere there is no question that atmospheric carbon dioxide levels are increasing and that national policy calls for a dramatic reduction in the amount of carbon dioxide released into the atmosphere from energy use over the next several decades In May National Oceanic and Atmospheric Association announced that atmospheric CO2 levels reached a daily average above 400 parts per million (ppm) for the first time in human history Just 200 years ago prior to the industrial age CO2 levers were only about 280 ppm Because CO2 absorbs sunlight and re-emits it as radiant heat it is classified as a greenhouse gas or GHG Other GHGs include water vapor carbon dioxide methane nitrous oxide and ozone Absent these GHGs temperatures on Earth would be on average about -2ordmF rather than 57ordmF So we can all be thankful for our GHGs

But too much of a good thing can be bad We have all heard dire warnings that CO2 emissions from fossil fuel combustion may cause Earthrsquos average temperatures to increase several degrees This may be catastrophic for life as we know it At a minimum vast amounts of polar ice will melt and cause catastrophic flooding as sea levels rise

Using energy more efficiently and switching to solar and wind power can limit CO2 emissions and represent our first line of defense But we still need to deal with the millions of tons of CO2 produced each year by fossil fuel power plants and industrial processes like refineries Can we somehow capture CO2 emissions from these facilities and keep it out of the atmosphere If so can this be accomplished at a reasonable cost

The short answers are yes and yes Approaches to CO2 capture fall into three categories pre-combustion technologies post combustion and oxy-fuel combustion technologies

Pre-combustion CO2 Capture Pre-combustion CO2 capture involves removing the carbon from the fuel prior to combustion When heated in the absence of air coal petroleum natural gas and even biomass break apart into their two primary constituents carbon (in the form of CO2) and hydrogen This process is called gasification or reforming Because of their significant size differences hydrogen and CO2 molecules are easy to separate using selective membranes adsorbent solids or absorbent liquids When hydrogen combusts energy is released and water is produced Thus energy generated from hydrogen is in essence zero-carbon power

While pre-combustion CO2 capture systems use well proven technologies heating the feedstock and purifying the produced gases is complex expensive and energy intensive Pre-combustion systems can double or triple the cost of power production and cut the overall power plant efficiency in half As a result no pre-combustion power plants have been built to date but at least two (heavily subsidized) projects are planned SCS Energy is developing a $28 IGCC (Integrated Gasification Combined Cycle) power plant in Kern County California and Summit Power is developing an IGCC power plant near Odessa Texas

Post-combustion CO2 CapturePost-combustion CO2 capture technology employs chemicals to remove the CO2 from the exhaust streams of conventional power systems such as boilers turbines or engines This is challenging because the enormous quantities of exhaust gases are mostly nitrogen with only 3 to 12 percent CO2 The CO2 contained in power plant exhaust streams can be separated from the nitrogen using adsorbent solids or absorbent liquids However extremely large volumes of exhaust air must be processed to capture a relatively small amount of CO2 This process is relatively complex expensive and uses a lot of energy But post-combustion capture systems are promising because they can be retrofitted into existing power plants which will reduce CO2 emissions more rapidly than building new plants with pre-combustion technology

[ Continues Next Page ]

File Attachment
Pre-Combustion CO2 Capture Illustration
File Attachment
Post Combustion CO2 Capture Illustration

More News on Members visit wwwTECHNOLINKASSOCorg

Energy amp Sustainability Carbon Capture and the Future Energy Mix

Oxy-fuel Combustion Oxy-fuel combustion is an innovative new technology derived from rocket science ndash the Space Shuttle main engine use oxy-fuel combustion Oxy-fuel power generation simplifies post-combustion capture by eliminating nitrogen from the combustion process The exhaust stream from oxy-fuel combustion contains only water vapor and CO2 When cooled the water vapor condenses to liquid and only CO2 remains so no special CO2 separation equipment is required

13

13

13

13

13

13

13

13

13

San DeiGo GaS anD electricwwwsdgecom

For More Information

The ldquoAchilles Heelrdquo of oxy-fuel technology lies in separating oxygen from air Typically this is done by cooling air to the point that the oxygen turns to liquid at about -297oF Obviously this requires a lot of energy Fortunately oxy-fuel combustion releases substantially more energy than conventional power systems and this extra energy more than offsets the energy consumed in producing oxygen The efficiency of oxy-fuel power plants can reach 60 including the energy used to produce the oxygen

Oxy-fuel combustion technology is currently undergoing tests a facility near Bakersfield by Clean Energy Systems (CES) based in Rancho Cordova CA CES was founded in 1993 by retired Aerojet rocket scientists to fulfill their dream of ldquopower without pollutionrdquo Now 20 years later CES is working closely with Siemens on the first commercial oxy-fuel power plant deployments in both new and existing facilities

So yes we know how to capture the CO2 emissions from fossil fuel power plants and industrial processes And yes it appears that at least one technology oxy-fuel combustion will be cost competitive with conventional power plants within the next few years

More News on Members visit wwwTECHNOLINKASSOCorg

The GridWise Alliance and the Smart Grid Policy CenterGrid Modernization Indexlee Krevat Director Smart Grid San Diego Gas amp Electric amp GridWise Alliance Board of DirectorsBecKy harriSon CEO GridWise Alliance

PersPectives bull Newsletter bull sUmmer 2013

Our digital economy is becoming increasingly dependent on an affordable secure reliable

and resilient electric grid Modernizing our grid is key to ensuring that the grid can meet these growing requirements while enabling an ldquoall of the aboverdquo energy policy that effectively and efficiently integrates all types of new devices to the grid including customer-owned distributed energy resources and electric vehicles for a sustainable energy future

The electric utility industry is in transition It is moving from a commodity business where power flowed one way to a services business where its customers are now both producers and consumers ndash ldquoprosumersrdquo - and where new innovations allow for a different paradigm around how energy is produced delivered and used In this new environment the grid will play a key role in balancing supply and demand side capabilities to optimize the electric energy value chain from generation through consumption Consumers will be in the drivers seat making value choices on how they want to interact with their energy service providers how and from whom they purchase electricity and even if they become producers themselves

The electric utility industry is highly regulated both at the state and federal level States are playing a major role in how this transition will take place in their jurisdictions and how fast the transition will be enabled by a modern electrical delivery system State regulators will approve expenditures and set prices for investor owned utilities in their states and may also have an influence on municipal electric utilities and cooperative electric utilities The state regulators must work within the authority that they have been granted under state policies

Over the last twenty plus years the business models and regulatory frameworks across the fifty states and the District of Columbia have changed with the introduction of wholesale deregulations retail deregulations and regional transmission organizations In some jurisdictions the utilities have been ldquounbundledrdquo and the

transmission and distribution companies are no longer associated with the generation companies and in some case no longer own the relationships with end customers New retail service providers are introducing new options for bundling and billing for electric energy usage Where there was once a standard business model for investor owned utilities (IOUs) that had them controlling the entire electric energy value chain from generators to customers there is now a diversity of business models

These business model differences and the differences in state policies and regulations have an impact on the benefits and sequencing of grid modernization investments As the GridWise Alliance (GWA) and the Smart Grid Policy Center (SGPC) examined these issues they determined that one of the challenges to advancing grid modernization was a lack of clarity around the interdependencies of state policies to utility grid modernization investments and the ability to identify and share best practices in these areas

To address this issue the GWASGPC have created the first ever state-by-state Grid Modernization Index (GMI) The purpose of the GMI is to evaluate and communicate the status of electric grid modernization in the United States and gain a clear understanding of the interdependencies of state policies and regulations to utility investments in modernization of the grid

The GMI produces a score for each state The term state when used to evaluate grid modernization criteria refers to the public utility commission state legislature andor the greater majority of ESPs in the state In other words the state is being measure for moving forward with grid modernization regardless of which entities within the state are driving progress forward The questions in the policy section can be rated a high score if the majority of utilities in the state are moving forward in these areas (eg utilities have data security policies even if not required to by the state) without policies requiring them to do so

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

The GMI is based on a scorecard that clearly defined a set of criteria to evaluate and convey the progress and impact of this transformative set of improvements to the nationrsquos electric infrastructure GWASGPC intend to make the GMI an annual ranking index by state that identifies the current state and tracks progress over time The index has three components

1 State policies and regulatory enablers for investment2 Investments throughout the state in customer-enabling technologies3 Investments throughout the state in grid-enhancement technologies

Some of the elements that compose the state policies and regulatory enablers section of the index include

bull Does the state have a grid modernization strategy policy or a requirement that electric service providers (ESPs) in the state develop and submit a planbull Does the state have an Energy Sustainability Environmental Plan andor Renewable Portfolio Standard or Goalbull Does the state have or does the commission require ESPs to have securitycyber-security plan

The customer-enabling technology investment section of the index includes the following elements

bull Is there a platform that allows third party device integration (eg Home Area Network devices such as in-home displays programmable communicating thermostats smart appliances electric vehicle charging) with real-time smart meter databull Is customer educationoutreach on grid modernization being implemented successfullybull Are software analytics being used to segment understand and communicate with customers

The modernization of grid operations section of the index looks at whether ESPs in the state are implementing technologies on the electric system to deliver the benefits of a modernized grid The technologies and capabilities composing the index include

bull Energy storage leveraged as a tool for system planning bull Price responsive andor ride-through (voltage andor frequency) capable microgrids

bull Integration of Distribution Management System functionality with sensor data capacitor bank monitoring andor control voltage regulator monitoring andor control storage charge andor dischargebull ldquoSelf-healingrdquo capability (ie to autonomously operate andor reconfigure)

To ensure consistency of interpretation and scoring the GWA has established a GMI project team made up of its members to research the progress of grid modernization in each state utilizing published documents and interviews with key stakeholders Leveraging this information the project team scored each criteria question for each state

GWASGPC will evaluate the data to determine the impact policy is having on advancing grid modernization investments An example of this is the impacts of net metering policies on investments It has been demonstrated that these policies can lead to higher penetration of distributed solar however if the right pricing models are not in place for infrastructure services needed to support these new higher penetration levels of distributed solar there may be a challenge to fund the investments on the grid needed to effectively integrate these new distributed generation sources in a manner that maintains the basic reliability and resiliency of the grid

GWASGPC has established an advisory committee made up of key stakeholders to guide the implementation of this index as well as provide feedback on the results and future enhancements which will increase the value over time

The GridWise Alliance (GWA) is a coalition of electricity industry stakeholders that brings together electric utilities industry suppliers and service providers from the equipment communications and information technology sectors Joined by universities national laboratories and others the GWA works to enhance electric grid performance and to transform our nationrsquos electric system to meet the needs of the 21st century

The Smart Grid Policy Center (SGPC) is a not-for-profit foundation of public and private smart grid stakeholders who are aligned around a shared vision to transform and modernize the US electric system

Energy amp Sustainability The GridWise Alliance and the Smart Grid Policy Center Grid Modernization Index

GriDWiSe alliancewwwgridwiseorg

the Smart GriD Policy centerwwwgridwiseorgresources_sgpclibasp

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

SustainabilityItrsquos EncouragingBlaKe StePhenS aia leeD aP Architecture Professor Architecture and Drafting Department Chair

PersPectives bull Newsletter bull sUmmer 2013

Locally this has been a spring of encouragement While the World the Nation and the State seem

to be perpetually stumbling in the fly trap of politics at a more grass roots level there seems to be an emerging sense of clarity People that I speak with are seeing things realistically and are acting positively on what they see

A huge sea change locally has been the decision to close the San Onofre Nuclear Generating Station (SONGS) I have mixed feelings on this but overall believe itrsquos a powerfully positive change looking forward At a picnic over the past weekend I met a plant engineer there who had been laid off and we discussed his angst at leaving the area for a new job as well as the problems at the plant I feel for the sixteen-hundred employees who worked at the plant and their dislocation In my mind I counter that with the dislocation of nine million people within fifty miles of the plant if the plant were to severely malfunction that would be a human and environmental disaster on an unimaginable scale

Unfortunately the decades of waste generated by the plant remains stored on-site and that will continue into the distant future unless we create a national repository for nuclear waste Who would step up politically to accept that huge responsibility in their state With our seismic history how vulnerable are we to a huge disaster from stored waste when we have that earthquake or tsunami

Reading local blogs and environmental blogs itrsquos been proposed that photovoltaic panels have been installed over the last three years at a rate that replaces the power

generation lost with the closure of SONGS While that seems implausible a Google Earth tour of two year old satellite photos of Southern California shows rooftop after rooftop with photovoltaics Locally there are large installations on the roofs of Costco Kohls and Wal-Mart On a residential scale the systems have become affordable and economically viable a trade-off for escalating power bills at worst While this shift is difficult for the large power companies it is a positive force for the environment local employment and localization of infrastructure

The rapidly reinvigorated real estate market has also been the driver of many new mixed-use residential and commercial buildings This emerging trend of more pedestrian centric urban development has just begun to emerge in Orange County but in Los Angeles many properties are advertised with the local lsquowalk scorersquo to draw tenants and buyers who are opting out of the car culture in their neighborhood choices In Laguna Niguel there are two high density mid-rise residential complexes planned and under construction near the

13

13 13 13 13 13 13

13

13 13 13 13 13 13

Prius13 at13 home13 during13 the13 work13 week13 In13 Irvine13 the13 new13 175013 unit13 Los13 Olivos13 apartment13 community13 comes13 with13 retail13 shops13 restaurants13 and13 the13 Spectrum13 within13 short13 walk13 on13 a13 dedicated13 pedestrian13 route13 As13 the13 job13 market13 has13 improved13 the13 lack13 of13 affordable13 housing13 has13 spurred13 this13 kind13 of13 urban13 infill13 development13 and13 has13 the13 potential13 to13 create13 population13 density13 that13 supports13 mass13 transit13 While13 many13 of13 us13 would13 prefer13 a13 single13 family13 home13 with13 a13 pool13 and13 a13 garden13 that13 model13 is13 out13 of13 reach13 of13 most13 young13 people13 unless13 they13 opt13 for13 a13 two13 hour13 commute13 to13 the13 Inland13 Empire13 The13 alternative13 of13 living13 in13 a13 walkable13 community13 is13 a13 much13 more13 sustainable13 and13 affordable13 alternative13 If13 your13 interest13 is13 piqued13 try13 a13 Metrolink13 ten13 dollar13 all13 weekend13 pass13 and13 see13 what13 you13 can13 explore13 on13 foot13 from13 your13 neighborhood13 It13 includes13 Metrolink13 rail13 travel13 and13 the13 LA13 subway13 and13 bus13 system13 13

13 13 13 13 13

13 13 13 13 13 Irsquom13 also13 encouraged13 when13 I13 shop13 for13 groceries13 and13 split13 my13 time13 between13 Costco13 Trader13 Joersquos13 Sprouts13 and13 Whole13 Foods13 The13 cost13 of13 organic13 foods13 is13 dropping13 as13 the13 cost13 of13 other13 household13 commodities13 is13 rising13 Could13 demand13 dictate13 an13 affordable13 alternative13 to13 the13 highly13 processed13 food13 offerings13 of13 big13 agribusiness13 A13 look13 at13 the13 empty13 or13 full13 parking13 lots13 of13 our13 food13 stores13 confirms13 that13 a13 shift13 in13 preference13 is13 well13 underway13 13

13 13 13 13 13 Our13 health13 as13 individuals13 depends13 on13 our13 genetics13 and13 then13 very13 much13 our13 lifestyles13 Were13 we13 programmed13 to13 sit13 or13 sleep13 through13 ninety13 percent13 of13 our13 days13 or13 just13 be13 a13 little13 more13 physically13 active13 Is13 a13 gym13 treadmill13 under13 fluorescent13 lights13 equal13 to13 a13 walk13 on13 a13 shady13 arboretum13 path13 Is13 a13 fastfood13 chemically13 contrived13 sandwich13 equal13 to13 a13 salad13 al13 fresco13 Is13 the13 possible13 social13 interface13 of13 a13 train13 ride13 to13 downtown13 Los13 Angeles13 equal13 to13 a13 cell13 phone13 call13 in13 an13 SUV13 on13 a13 traffic13 clogged13 freeway13 What13 nurtures13 us13 improves13 our13 community13 and13 allows13 our13 environment13 to13 do13 itrsquos13 amazing13 job13 of13 continually13 healing13 itself13 13

13 13 13 13 13 Itrsquos13 encouraging13

13

13

13

13

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

Metrolink Station (roughly at Crown Valley and the 5 Freeway) Future residents who work near any rail transit station could conceivably leave the Prius at home during the work week In Irvine the new 1750 unit Los Olivos apartment community comes with retail shops restaurants and the Spectrum within short walk on a dedicated pedestrian route As the job market has improved the lack of affordable housing has spurred this kind of urban infill development and has the potential to create population density that supports mass transit While many of us would prefer a single family home with a pool and a garden that model is out of reach of most young people unless they opt for a two hour commute to the Inland Empire The alternative of living in a walkable community is a much more sustainable and affordable alternative If your interest is piqued try a Metrolink ten dollar all weekend pass and see what you can explore on foot from your neighborhood It includes Metrolink rail travel and the LA subway and bus system

Irsquom also encouraged when I shop for groceries and split my time between Costco Trader Joersquos Sprouts and Whole Foods The cost of organic foods is dropping as the cost of other household commodities is rising Could demand dictate an affordable alternative to the highly processed food offerings of big agribusiness A look at the empty or full parking lots of our food stores confirms that a shift in preference is well underway

BlaKe StePhenS aia leeD aPSaddleback College Architecturewwwsaddlebackeduatasarchitecturebstephenssaddlebackedu

For More Information

Our health as individuals depends on our genetics and then very much our lifestyles Were we programmed to sit or sleep through ninety percent of our days or just be a little more physically active Is a gym treadmill under fluorescent lights equal to a walk on a shady arboretum path Is a fastfood chemically contrived sandwich equal to a salad al fresco Is the possible social interface of a train ride to downtown Los Angeles equal to a cell phone call in an SUV on a traffic clogged freeway What nurtures us improves our community and allows our environment to do itrsquos amazing job of continually healing itself

Itrsquos encouraging

13

13 13 13 13 13 13

Energy amp Sustainability SustainabilityItrsquos Encouraging

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Trademarks Proper Use is ParamountBilly a roBBinS eSq Novak Druce Connolly Bove + Quigg LLP

legal beatPersPectives bull Newsletter bull sUmmer 2013

Intellectual Property rights are some of a companyrsquos most valuable assets Among those Intellectual

Property rights are trademarks and service marks When a company does not use its marks or uses them incorrectly rights in those marks may be weakened or may be lost It is therefore extremely important and critical for companies to take the necessary steps to insure that their marks are used correctly

According to the United States Trademark Laws rights in marks whether they be trademarks or service marks are acquired through bona fide use of the mark in commerce Merely use in an attempt to reserve rights in a mark is not proper

If a company ceases use of a mark it may lose the rights in that mark Pursuant to the provisions of the United States Trademark Law 15 USC sect1127 non-use of a mark for three consecutive years creates a rebuttable presumption of abandonment Typically the abandonment will only occur if the non-use is accompanied by an intent not to use the mark on the goods or services in the future If the owner of the rights to the mark can produce proof showing that the non-use was temporary and that there was a bona fide intent to use the mark on goods or services in the future then the presumption of abandonment is rebutted

A trademark or service mark is a source indicator That is when properly used the consuming public recognizes that the product or service bearing the mark originates from a specific source In order to reinforce the mark and its significance to the consuming public the owner of the mark must always use the mark as a proper adjective followed by the generic term For example DELL computer for a trademark and Outback restaurant for a service mark The mark should always be used in a way causing it to stand out from the surrounding copy This can be done by capitalizing the mark placing the mark in all upper case or utilizing a distinct font for the mark In addition thereto the proper trademark notice symbol should be utilized with the mark That symbol would be the reg if the mark has been registered in the United States Patent and Trademark Office If the mark has

not been registered then it would be improper to utilize the reg symbol and in fact by doing so there have been cases ruling that this would be a fraud on the public and rights to the mark could be lost If a mark has not been registered in the United States Patent and Trademark Office then one may utilize the ldquoTMrdquo symbol or ldquoSMrdquo symbol and if desired these letters may be placed within a circle This signifies that the owner used the mark as a trademark or service mark but that it is not yet registered The mark should never be used as a noun and it should never be used in the possessive form (unless the mark is in fact possessive) and it should never be used in plural form (unless the mark is in fact plural)

Trademark owners and particularly those individuals in the marketing departments typically like to adopt marks which are highly descriptive and in fact can become the names for the products If this is done and the mark is then used as a proper noun the mark may become the generic name for the product and when that is done the mark will have lost its brand name significance and can no longer function as a source identifier for the trademark ownerrsquos goods or services There are many examples of formerly protected trademarks which have become generic terms as a result of the improper use of the mark as a proper noun For example ESCALATOR ZIPPER PILATES CELLOPHANE

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

As above indicated rights in a mark are acquired through use of the mark in commerce There is no requirement under the law for a mark to be registered however very important presumptions are acquired as a result of registration of the mark in the United States Patent and Trademark Office Those presumptions are that the registration is valid that the owner identified is in fact the rightful owner of the mark ldquoconstructive noticerdquo of the registrantrsquos claim of ownership of the mark and after five years of continuous use and upon filing of the proper documents in the United States Patent and Trademark Office that the mark is incontestable There is also a provision in the United States Trademark Law that if one has a bona fide intention to use a mark on goods or services even though actual use has not yet begun an application for registration of the mark can be filed in the United States Patent and Trademark Office This will establish the filing date of the application as a priority date for that mark which can become important at a later time in the event of challenges to the mark Upon filing the intent to use application for registration it will be prosecuted through the Trademark Office and if it meets the qualifications of a proper mark and there are no other marks that would prohibit acquiring the registration then a Notice of Allowance is issued providing the owner a period of six months from the date of the Notice of

Allowance within which to use the mark with the ability to extend that time for additional six-month periods (upon payment of fees) up to a maximum period of thirty-six months

To help insure that the marks are used correctly and to lower the risk that the marks will become weakened or generic because of misuse it is extremely important that a company educate its employees and the public on the proper use of its marks In order to accomplish this the company should develop trademark usage guidelines and distribute those to various publications that utilize the companyrsquos marks to be sure that the mark is properly used These trademark usage guidelines should also be distributed to the employees of the company so that they will utilize the companyrsquos marks properly It is also extremely important that the company develop a policing program which will detect improper use of its marks by the public or by its employees When such improper use is detected then it is important that the company take immediate steps to correct the improper use When such is done documentation should be developed and maintained so that if a challenge is ever made regarding the improper use the company can clearly illustrate that such was followed through thus further enhancing the companyrsquos rights in its marks

Billy roBBinSBillyRobbinsnovakdrucecomwwwnovakdrucecom

For More Information

Energy amp Sustainability SustainabilityItrsquos Encouraging

TERRy R orsquoNEiLLldquoThe Life Insurance KitrdquoThe Truth About Life Insurance Estate Planning in the 21st Century

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

BooK inFowwwtheoneillcocombookhtml For More

InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

COMMERCIAL REAL ESTATEWhere are we and where are we goinglarry S Bloomer President R E Development Group

real estatePersPectives bull Newsletter bull sUmmer 2013

One of my real estate axioms commercial real estate always follows residential real estate

When residential real estate goes down commercial real estate follows And when residential real estate goes up commercial real estate follows

As we have seen both residential and commercial have been struggling since 2007 or 2008 In many US cities residential is picking up momentum Some home values have increased to equal or exceed their loan values (finally) New home construction has also been revived in selected areas Nationally single family home sales were up 3 But will this continue Unemployment remains high

The mortgage rates have risen for the last three consecutive weeks with Freddie Macrsquos survey of lenders pegging the average 30 Year fixed rate home loan at 359 up from almost a record low of 335 15 Year rates are now at 277 While both these rates are still very low only rock solid borrowers will qualify for them If the Feds start cutting back on their bond buying program as some of their officials indicated this week interest rates will rise more negatively effecting single family housingrsquos affordability

The biggest commercial real estate winner in Southern California is multi-family development The lack of affordable single family homes to individuals and families and their ability to qualify for loans has drastically increased the demand for this apartment category In April building permits were up 143 from the previous month This was the first time permits topped the one million mark since June 2008 Projects with 5 or more units soared 406 I believe this apartment development will continue until job growth and lender requirements improve

Industrial vacancy has remained relatively low compared to office and retail vacancy percentages However the growth of e-commerce in industrial real estate is expected to be a giant leap for our California market With the evolution of on-line retailing and their push for ever

shorter product delivery windows companies who build and respond to these needed logisticsdistribution centers will do well Around the world there is more money for industrial development than the last 20 to 25 years ldquoThere is a paradigm shift in the marketplacerdquo according to Greg Goodman CEO of Goodman Group ldquoand itrsquos a generational shift If yoursquove got grandchildren you know they do everything onlinerdquo Goodman Group is already taking advantage of this new paradigm Theyrsquove invested $24 billion in industrial development around the world and 40 of it is E-commerce related It sees the US market as the largest globally over the next 10 years They are looking for opportunities in key West Coast hubs in Los Angeles San Francisco and Seattle with New York New Jersey and Philadelphia to be targeted on the East Coast

Class 1 railways have continued to invest in themselves to help meet the anticipated E-commerce Along with Railroads changes in trucking regulations rising fuel prices the specter of cap amp trade taxes the need for same day delivery and the expansion of inland ports industrial development must change

[ Continues Next Page ]

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

For More Information

STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

For More InformationFor More Information

For More InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

For More Information

This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

For More InformationFor More Information

For More InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

For More Information

Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

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obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

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temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

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Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 2: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

TECHNOLINK ASSOCIATION PRESIDENTS CLUB

SpEciaL ThaNkS To oUR SUppoRTERSACE DIvERSIfIED

ALvAKA NETwORKS

THE BOEING COMPANY

CALIfORNIA TECHNOLOGY vENTURES

CONNELL NISSAN

KIMBERLY C COvEY CPA

fORTE DESIGNS

JET PROPULSION LABORATORY

THE LATINO COALITION

LOS ANGELES AREA CHAMBER

NOvAK DRUCE CONNOLLY BOvE + QUIGG LLP

THE OrsquoNEILL COMPANY

P2S ENGINEERING

PASADENA ANGELS

POMONA UNIfIED SCHOOL DISTRICT

SADDLEBACK COLLEGE

SAN DIEGO GAS amp ELECTRICreg

SOUTHERN CALIfORNIA GAS COMPANY

TALON COMPANIES

______

Special ThanksMINUTEMAN PRESS DANA POINT

MARI+KO CREATIvE

Notes from Editor

PersPectives bull sUmmer 2013 Newsletter

SSuSan Forte orsquoneill Founder and President Forte DesignsCo-founder and Director Technolink Association

Dear Technolink Community

As I sat down to pen my Editorrsquos note for this Summerrsquos Perspectives I found myself reflecting upon the many historic seasons that we as the Technolink Community have endured From the launching of several start-up companies to the many successful space flights of Jet Propulsion Laboratory (JPL) most recently the Curiosity to the many gifted moments of thoughts and business friendships shared and created at the Presidents Club Forums Though the topics of discussion have varied throughout the years our overall core mission has remained the same to provide a club atmosphere for leaders to share in interactive cutting-edge conversations and discussions to spawn economic growth for the greater California

As we live through another historic year of economic and geo-political shifts our theme for this yearrsquos Forums and Perspectives is ldquoMoving Forwardrdquo You will hear in the Forum discussions and read on the pages of the Perspectives how we are ldquoMoving Forwardrdquo in the Development of Innovations and Solutions to Spawn Economic GrowthhellipI encourage you to take time to read this Summerrsquos Perspectives Written by several of our Members this issue is filled with rich thoughts and ideas on various topics addressing Innovation Energy Security Agriculture Legal and Policy issueshellip

Also in this issue we have highlighted the Technolink Associationrsquos Spring Salute for the Outstanding Leadership of Lt General Tattini Deputy Director of Jet Propulsion Laboratory Lt General Tattini over the last decade has been a Special Advisor to the Technolink Association He has also been a Special Friend and Mentor to myself and many others in our Community He is truly an inspiration to all of us Thank you General Tattini for touching our hearts and encouraging us to dream with great inspiration ndash and to reach for the starshellipWe look forward to seeing you soon and hearing more about your next chapterhellip

In close I would like to thank our many contributors and design team Marian and Simon for their time and commitment to produce another wonderful and richly inspired Perspectives Newsletter

I look forward to seeing you at the Fall Presidents Club Forum on Thursday October 10th 2013 at the lovely Omni Los Angeles Hotel

May Everyone Have a Safe and Wonderful Fourth of July and Summer Seasonhellip

Much Grace and PeaceSsusan Forte OrsquoNeill

Savethe

Date

October 10 2013THURSDAY

1130 AM- 200 PM

The Omni Hotel 251 S Olive Street

Downtown Los Angeles

INNOVATIONS5 lt General euGene tattini (uSaF ret) Jet Propulsion Laboratory 2013 Outlook6 Daryl G Pelc The Path to Practical Hypersonics - Boeing X-51A WaveRider Sets Record with Successful 4th Flight7 Feyzi Fatehi Six Predictions for ldquoSoftware as a Servicerdquo Trends in 2013 and Beyond

FUTURE OUTLOOK9 Kent W PeterSon Pe Optimistic View of United States Engineering Future

ENERgy amp SUSTAINAbILITy10 Dr JeFF reeD Carbon Capture and the Future Energy Mix12 lee Krevat amp BecKy harriSon The GridWise Alliance and the Smart Grid Policy Center Grid Modernization Index14 BlaKe StePhenS aia leeD aP SustainabilityItrsquos Encouraging

LEgAL bEAT16 Billy a roBBinS eSq Trademarks Proper Use is Paramount

REAL ESTATE 18 larry S Bloomer COMMERCIAL REAL ESTATE Where are we and where are we going

HOmELANd SECURITy20 lt Brian K BanninG Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston22 caPtain tim moy American Strong24 Kevin mcDonalD Are We The Nation Addressing Cyber Security Riskshellip26 ronalD t WilliamS amp toDD SteFan Burgeoning Intellectual Property Theft Often an Inside Jobhellip

gREATER COmmUNITy28 Paul hoeSterey Insights on How Technology Impacts California Agriculture

wASHINgTON REpORT32 the honoraBle conGreSSman John camPBell Insights from The Honorable Congressman John Campbell

TECHNOLINK ASSOCIATION

PERSPECTIVESSummer 2013

Ssusan Forte OrsquoNeill Forte Designs Editor

Simon ArayamaMaryann Inoue

Mari+Ko CreativeCo-Editor amp Graphic Design

For More Information9494434026

fdesignsintersonnetcom

To All of Our Military amp Public Safety Heroes for

Their Honor and Courage in Defending

Our Democracy and Freedom of Our Great Nationhellip

A Special Thanks

PE

RS

PE

CT

IV

ES

S

UM

ME

R 2

01

3 N

EW

SLE

TTE

R

More News on Members visit wwwTECHNOLINKASSOCorg

Jet Propulsion Laboratory 2013 Outlooklt General euGene tattini (uSaF ret) Deputy Director NASA Jet Propulsion Laboratory

innovationsPersPectives bull Newsletter bull sUmmer 2013

Following its spectacular landing last August Mars Science Laboratoryrsquos Curiosity rover continues to

carry out an extremely productive science mission near its landing site at Gale Crater Much to the delight of the science team the rover discovered an ancient lakebed remarkably close to Curiosityrsquos landing location offering an excellent environment in which to search for signs that life could have ever existed there After it has completed a thorough study of the site the rover will proceed to its ultimate destination Mount Sharp a geologically rich peak that offers insight into many eras of Martian history

Many teams at JPL are busy this year preparing a handful of new Earth science missions for launch in 2014 and 2015 These include Orbiting Carbon Observatory 2 a satellite that will monitor carbon dioxide Soil Moisture Active Passive (SMAP) a mission designed to measure water in the top layer of Earthrsquos soil to understand the planetrsquos water carbon and energy cycles RapidScat an ocean wind monitor that will be installed on the International Space Station and Jason 3 a satellite that will make highly accurate measurement of global sea level This June we will commemorate the 35th anniversary of the launch of Seasat a trailblazing JPL mission that lead the way for many subsequent Earth science flight projects at the Laboratory

Among our spacecraft conducting space-based astronomy two missions have been in the news with recent key findings In March 2013 Planck a European Space Agency mission on which JPL is a partner delivered the most highly detailed panorama yet of the universe at a very early stage of its existence revealing it to be 80 million to 100 million years older than previously thought Scientists on Kepler a mission that JPL collaborates on with NASArsquos Ames Research Center

announced in April that the observatory spacecraft found the most Earth-like planet yet in its survey of planets orbiting other stars

JPLrsquos solar system exploration missions continue on schedule The Jupiter-bound Juno spacecraft is due to fly by Earth in October 2013 while the ion-propulsion-powered Dawn is en route to the dwarf planet Ceres the largest object in the asteroid belt where it will arrive in 2015

On a personal note the highly stimulating dozen years that I have spent at JPL will wind up this summer as I make plans for my retirement Following my long federal service in the military my time at JPL allowed me not only to contribute to the Laboratoryrsquos fascinating work in space exploration but to participate as well in many rewarding collaborations such as our relationship with Technolink This therefore will be my final informational update for the associationrsquos newsletter I hope that like me you will continue to be inspired by the amazing accomplishments of JPL and NASA as they push the bounds of human knowledge

Jet ProPulSion laBoratorywwwjplnasagov

For More Information

Juno space probe at Jupiter (NASA) Credit NASAJPL Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

The Path to Practical Hypersonics -Boeing X-51A WaveRider Sets Record with Successful 4th Flight Daryl G Pelc Vice President of Engineering amp Technology Phantom Works Defense Space amp Security The Boeing Company

innovationsPersPectives bull Newsletter bull sUmmer 2013

W ith a Boeing X-51A WaveRider unmanned hypersonic vehicle firmly tucked under its wing

the US Air Force B-52H Stratofortress swung into position and roared down Runway 4 at Edwards Air Force Base took off into the clear dry desert air and turned toward the Pacific Ocean to begin a historic mission on May 1 2013

The Boeing X-51A WaveRider achieved the longest air-breathing scramjet-powered hypersonic flight in history flying for three and a half minutes on scramjet power and accelerating to a hypersonic speed in excess of Mach 51 The vehicle flew for a total time of more than six minutes

ldquoThis demonstration of a practical hypersonic scramjet engine is a historic achievement that has been years in the makingrdquo said Darryl Davis president Boeing Phantom Works ldquoThis test proves the technology has matured to the point that it opens the door to practical applications such as advanced defense systems and more cost-effective access to spacerdquo

The US Air Force Research Laboratory the Defense Advanced Research Projects Agency (DARPA) with industry partners Boeing and Pratt amp Whitney Rocketdyne collaborated on the X-51A WaveRider Scramjet Engine Demonstrator program to display hypersonic flight capability On the fourth flight the X-51A team had two main objectives ndash to complete a full-duration run that is to accelerate the X-51A under scramjet power until the fuel ran out ndash and to study fuel staging from one location to another within the engine combustion chamber to characterize advance combustion efficiency performance

At nearly 50000 feet the B-52 released the X-51A over the sea range at Point Mugu Naval Air Warfare Center Four seconds later the solid rocket US Army tactical missile booster accelerated the X-51A to about Mach 48 before the booster and a connecting interstage were jettisoned From that point the X-51A scramjet engine fired up and pushed

the vehicle to hypersonic speeds over Mach 51 traveling more than a mile a second The flight exceeded the previous record set by the program in 2010 and completed its mission requirements including burning all its fuel

ldquoThe vehicle was really clipping along Fixed on the telemetry you could see the fuel being sucked up and the acceleration climbing all the way to the endrdquo said Joseph Vogel director of Hypersonics for Boeing Phantom Works and the Boeing X-51A program manager

After more than three and a half minutes of powered flight with the scramjet engine as planned the X-51A made a controlled dive into the Pacific Ocean ending the six-minute test but providing Boeing and the Air Force with a bounty of valuable hypersonic flight information to study

ldquoThere is a lot of learning that can be leveraged by the US government industry and academia for years to come from this mission and previous missionsrdquo added Vogel ldquoItrsquos just the beginning of a new erardquo

cheryl SamPSonBoeing Phantom Workscherylasampsonboeingcomwwwboeingcom

For More Information

viDeo StorieS are availaBle at the FolloWinG linKS wwwboeingcomstoriesvideosvid_18_waveriderhtml wwwboeingcomboeingFeatures201305bds_x51_05_03_13page

US Air Force photo (Bobbi Zapka)A US Air Force B-52H Stratofortress from Edwards Air Force Base prepares to release the Boeing X-51A from 50000 feet above the Point Mugu Naval Air Warfare Center Sea Range The X-51A achieved the longest air-breathing scramjet-powered hypersonic flight in history May 1 flying for three and a half minutes on scramjet power at a top speed of Mach 51 The vehicle flew for a total time of more than six minutes The flight was the fourth X-51A test flight completed for the US Air Force Research Laboratory It exceeded the previous record set by the program in 2010

More News on Members visit wwwTECHNOLINKASSOCorg

Six Predictions for ldquoSoftware as a Servicerdquo Trends in 2013 and BeyondFeyzi Fatehi CEO Corent Technology Inc

innovationsPersPectives bull Newsletter bull sUmmer 2013

There are a lot of hype and noise in the market around the ldquoCloudrdquo As a veteran Silicon

Valley individual in my humble opinion it is all about delivering computing as a utility and ldquomoving from Computers to Computingrdquo (The same way we moved from individual electric generators at our homes and offices to regional power plants and eventually to the grid) Regardless of how one defines the Cloud at the end of the day itrsquos not about the computational power we have access to but what we do with it And what we do with computing power is running our software applications with it (The same way that it is not about watching ldquothe televisionrdquo but about watching a movie on the television) So it is how we use ldquothe cloudrdquo to access the software apps we need in a much more cost efficient way while maintaining security privacy and reliability of access From that perspective SaaS (Software as a Service) industry is at the heart of the Cloud space and as we see it is evolving in six fundamental ways in 2013 and over the next few years

To set the stage first letrsquos briefly discuss the many challenges that are currently facing software vendors who want to deliver their software ldquoas a Servicerdquo (hint moving your software ldquoto the Cloudrdquo will be the least of your problems)

While some of the challenges facing SaaS vendors are technical in nature many are operational administrative and service management related that ldquosoftwarerdquo vendors never had to face when selling traditional software licenses A SaaS provider by definition is a service provider and that requires a level of operational capability and expertise in order to support the necessary business activities and manage their cost of service delivery These are not capabilities that ISVs (Independent Software Vendors) typically have available to them

These capabilities include automated tenant provisioning tenant management subscription management subscription-based billing application usage metering and monitoring business activity reporting and application lifecycle management to name a few In

addition many SaaS business models will best be optimized for low cost of service delivery and scalability by supporting multi-tenancy another new unfamiliar and complex technology and architectural model for conventional software vendors to deal with

These SaaS oriented tenant centric capabilities must either be built into the original application or built independently as a business model enablement and support system Many refer to this next step in transformation as lsquoSaaSificationrsquo or lsquoSaaS-Enablementrsquo of a software application (that is very different than a standard ldquoCloudificationrdquo of a software application to run on the cloud) As many industry veterans have experienced transforming applications to scalable SaaS can be very expensive time and energy consuming and distract a company from its core application mission key differentiations and main domain expertise

Given the above challenges and opportunities lead us to our six key predictions about the way the SaaS industry will evolve in the next few years Software vendors will adopt SaaS Enablement technologiesThe ISVs who are transforming to be SaaS Providers will acquire SaaS Operations and Management capabilities to enable the SaaS specific business functions rather than use their own scares resources to develop those capabilities themselves (will focus on developing their Core and acquire their Context)

This is primarily a function of speeding time-to-market and keeping focus on core applicationindustry competencies SaaS Providers have additional responsibilities over their prior role as software vendors and must be able to provision and manage their tenants define and manage subscription offerings monitor and report operational status perform metering and billing functions and upgrade the tenant applications

The buy vs build decision for those SaaS-Enablement capabilities will tilt towards buy

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

SaaS Providers will start with an Isolated-Tenancy then move to Multi-Tenancy modelThe proportion of ISVs who go to market as SaaS using an Isolated Tenancy model will increase By avoiding the changes to make their software Multi-Tenant ISVs can defer that investment until the right time As their SaaS business expands and validates their market the significantly lower cost of service delivery in multi-tenant mode may encourage them to make the investment to transform their software to support Multi-Tenancy

Support of Multiple ldquoTenancy Modelsrdquo will become the norm for SaaSIn order to support existing customers and their application customizations to differentiate offerings and to meet specific market requirements SaaS Providers will support a hybrid approach where tenants can choose the SaaS tenancy model that suits them best

This requires an approach to SaaS enablement capable of handling tenants simultaneously in both Isolated and Multi-Tenant modes in order to enable a smooth transition

SaaS becomes multi-cloud and multi-geographyThe ability to manage a SaaS environment that extends across multiple Public Private or Hybrid clouds will become increasingly important Since SaaS offerings are inherently available worldwide it is advantageous to be able to centrally manage tenants while locating applications geographically in order to maximize performance for customers

This capability will also be critical for locating instances of applications and their data in countries that impose compliance privacy or other legal restrictions on the physical location of data

ldquoPrivate SaaSrdquo will emerge within the enterprise The techniques used to provide SaaS will be applied to large enterprise applications especially those global ones who have many separate divisions regions or countries that use the same software application The SaaS model as applied in this context of Private SaaS can be offered by the office of the CIO and effectively treat the corporationsrsquo sub-entities as tenants Private SaaS will enable better insight and control of the provisioning operation and management of the applications centrally by the office of the CIO resulting in significant cost savings and efficiencies across the enterprise

The Private SaaS model can be extended to outside entities such as franchisees suppliers and partners of the enterprise to establish invitation-only communities to a SaaS application and will become a mechanism to strengthen enterprise relationships

Cloud Providers will offer SaaS-EnablementManagement Capabilities to attract SaaS Providers As the overwhelming influence of SaaS on total cloud usage becomes more apparent to Cloud Providers they will increasingly be looking for ways to attract SaaS Providers to their cloud This ability to attract ISVs software resellers and integrators who wish to offer SaaS solutions will become a key value proposition to attract more SaaS Providers and thus more users to their cloud To accomplish this Cloud Providers will augment their standard PaaS services with new set of lsquoPaaS for SaaSrsquo capabilities

Innovations Six Predictions for ldquoSoftware as a Servicerdquo Trend in 2013 and Beyond

Feyzi Fatehi CEO Corent Technology Incwwwcloudbooknetfeyzi-fatehi

corent technoloGy incwwwcorenttechcom

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

Optimistic View of United States Engineering FutureKent W PeterSon Pe P2S Engineering Inc

future outlookPersPectives bull Newsletter bull sUmmer 2013

If there is one thing we can predict it is the unpredictability of the future Engineers constantly

reinvent the future I believe the United States has been and remains a world leader in creativity and innovation

Unfortunately students considering a technology-based education these days are confronted by stories of the growing numbers of engineers in countries such as India and China stories suggesting that many US-based engineering jobs will be outsourced The implicit message is that America doesnrsquot need to develop our own technical talent This is wrong and it is a dangerous message to send to those making decisions about colleges their majors and their careers

It is true that these developing countries produce more engineers than the United States but per capita production of engineers in those countries lags far behind that of the United States and those countries with their needs for basic infrastructure have ample work to keep their local engineers busy for decades The real question in the US is whether we are producing the technical talent we need to create new industries and address pressing problems in energy health care the environment sustainable manufacturing security and communications

The sound and vibrant economic health of our nation depends on innovation and creativity entrepreneurship flexibility and adaptability

While the United States education system is often criticized we sometimes overlook one of the main reasons others seek an engineering education in the

United States I believe it is due to our emphasis on hands-on approach and the fact that successful institutions encourage and reward creativity US engineering education should continue to allow creativity to flourish Our future will be determined by our ability to utilize the richness of human capacity

We have a local opportunity to witness this creativity with the upcoming uS Department of energy Solar Decathlon from october 3-13 in the orange county Great Park in irvine ca This event challenges twenty multidisciplinary collegiate teams to design build and operate solar-powered houses that are cost-effective energy-efficient and attractive

Open to the public free of charge the Solar Decathlon gives visitors the opportunity to tour the houses gather ideas to use in their own homes and learn how energy-saving features can help them save money today Public hours will be from 11 am to 7 pm daily refer to httpwwwsolardecathlongov for more information

uS DePartment oF enerGy Solar DecathlonOctober 3 to 13 2013 bull Orange County Great Parks in Irvine CA

httpwwwsolardecathlongov

Kent PeterSon P2S enGineerinG incwwwp2sengcom

For More Information

Credit Stefano PalteraUS Department of Energy Solar DecathlonWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Carbon Capture and the Future Energy MixDr JeFF reeD Director Market Development amp Emerging Technologies San Diego Gas amp Electricreg Southern California Gas Company Sempra Energy Utilities

PersPectives bull Newsletter bull sUmmer 2013

energy amp sustainability

Although there is no consensus on the pace and magnitude of climate change that will result from

increasing levels of carbon dioxide in the atmosphere there is no question that atmospheric carbon dioxide levels are increasing and that national policy calls for a dramatic reduction in the amount of carbon dioxide released into the atmosphere from energy use over the next several decades In May National Oceanic and Atmospheric Association announced that atmospheric CO2 levels reached a daily average above 400 parts per million (ppm) for the first time in human history Just 200 years ago prior to the industrial age CO2 levers were only about 280 ppm Because CO2 absorbs sunlight and re-emits it as radiant heat it is classified as a greenhouse gas or GHG Other GHGs include water vapor carbon dioxide methane nitrous oxide and ozone Absent these GHGs temperatures on Earth would be on average about -2ordmF rather than 57ordmF So we can all be thankful for our GHGs

But too much of a good thing can be bad We have all heard dire warnings that CO2 emissions from fossil fuel combustion may cause Earthrsquos average temperatures to increase several degrees This may be catastrophic for life as we know it At a minimum vast amounts of polar ice will melt and cause catastrophic flooding as sea levels rise

Using energy more efficiently and switching to solar and wind power can limit CO2 emissions and represent our first line of defense But we still need to deal with the millions of tons of CO2 produced each year by fossil fuel power plants and industrial processes like refineries Can we somehow capture CO2 emissions from these facilities and keep it out of the atmosphere If so can this be accomplished at a reasonable cost

The short answers are yes and yes Approaches to CO2 capture fall into three categories pre-combustion technologies post combustion and oxy-fuel combustion technologies

Pre-combustion CO2 Capture Pre-combustion CO2 capture involves removing the carbon from the fuel prior to combustion When heated in the absence of air coal petroleum natural gas and even biomass break apart into their two primary constituents carbon (in the form of CO2) and hydrogen This process is called gasification or reforming Because of their significant size differences hydrogen and CO2 molecules are easy to separate using selective membranes adsorbent solids or absorbent liquids When hydrogen combusts energy is released and water is produced Thus energy generated from hydrogen is in essence zero-carbon power

While pre-combustion CO2 capture systems use well proven technologies heating the feedstock and purifying the produced gases is complex expensive and energy intensive Pre-combustion systems can double or triple the cost of power production and cut the overall power plant efficiency in half As a result no pre-combustion power plants have been built to date but at least two (heavily subsidized) projects are planned SCS Energy is developing a $28 IGCC (Integrated Gasification Combined Cycle) power plant in Kern County California and Summit Power is developing an IGCC power plant near Odessa Texas

Post-combustion CO2 CapturePost-combustion CO2 capture technology employs chemicals to remove the CO2 from the exhaust streams of conventional power systems such as boilers turbines or engines This is challenging because the enormous quantities of exhaust gases are mostly nitrogen with only 3 to 12 percent CO2 The CO2 contained in power plant exhaust streams can be separated from the nitrogen using adsorbent solids or absorbent liquids However extremely large volumes of exhaust air must be processed to capture a relatively small amount of CO2 This process is relatively complex expensive and uses a lot of energy But post-combustion capture systems are promising because they can be retrofitted into existing power plants which will reduce CO2 emissions more rapidly than building new plants with pre-combustion technology

[ Continues Next Page ]

File Attachment
Pre-Combustion CO2 Capture Illustration
File Attachment
Post Combustion CO2 Capture Illustration

More News on Members visit wwwTECHNOLINKASSOCorg

Energy amp Sustainability Carbon Capture and the Future Energy Mix

Oxy-fuel Combustion Oxy-fuel combustion is an innovative new technology derived from rocket science ndash the Space Shuttle main engine use oxy-fuel combustion Oxy-fuel power generation simplifies post-combustion capture by eliminating nitrogen from the combustion process The exhaust stream from oxy-fuel combustion contains only water vapor and CO2 When cooled the water vapor condenses to liquid and only CO2 remains so no special CO2 separation equipment is required

13

13

13

13

13

13

13

13

13

San DeiGo GaS anD electricwwwsdgecom

For More Information

The ldquoAchilles Heelrdquo of oxy-fuel technology lies in separating oxygen from air Typically this is done by cooling air to the point that the oxygen turns to liquid at about -297oF Obviously this requires a lot of energy Fortunately oxy-fuel combustion releases substantially more energy than conventional power systems and this extra energy more than offsets the energy consumed in producing oxygen The efficiency of oxy-fuel power plants can reach 60 including the energy used to produce the oxygen

Oxy-fuel combustion technology is currently undergoing tests a facility near Bakersfield by Clean Energy Systems (CES) based in Rancho Cordova CA CES was founded in 1993 by retired Aerojet rocket scientists to fulfill their dream of ldquopower without pollutionrdquo Now 20 years later CES is working closely with Siemens on the first commercial oxy-fuel power plant deployments in both new and existing facilities

So yes we know how to capture the CO2 emissions from fossil fuel power plants and industrial processes And yes it appears that at least one technology oxy-fuel combustion will be cost competitive with conventional power plants within the next few years

More News on Members visit wwwTECHNOLINKASSOCorg

The GridWise Alliance and the Smart Grid Policy CenterGrid Modernization Indexlee Krevat Director Smart Grid San Diego Gas amp Electric amp GridWise Alliance Board of DirectorsBecKy harriSon CEO GridWise Alliance

PersPectives bull Newsletter bull sUmmer 2013

Our digital economy is becoming increasingly dependent on an affordable secure reliable

and resilient electric grid Modernizing our grid is key to ensuring that the grid can meet these growing requirements while enabling an ldquoall of the aboverdquo energy policy that effectively and efficiently integrates all types of new devices to the grid including customer-owned distributed energy resources and electric vehicles for a sustainable energy future

The electric utility industry is in transition It is moving from a commodity business where power flowed one way to a services business where its customers are now both producers and consumers ndash ldquoprosumersrdquo - and where new innovations allow for a different paradigm around how energy is produced delivered and used In this new environment the grid will play a key role in balancing supply and demand side capabilities to optimize the electric energy value chain from generation through consumption Consumers will be in the drivers seat making value choices on how they want to interact with their energy service providers how and from whom they purchase electricity and even if they become producers themselves

The electric utility industry is highly regulated both at the state and federal level States are playing a major role in how this transition will take place in their jurisdictions and how fast the transition will be enabled by a modern electrical delivery system State regulators will approve expenditures and set prices for investor owned utilities in their states and may also have an influence on municipal electric utilities and cooperative electric utilities The state regulators must work within the authority that they have been granted under state policies

Over the last twenty plus years the business models and regulatory frameworks across the fifty states and the District of Columbia have changed with the introduction of wholesale deregulations retail deregulations and regional transmission organizations In some jurisdictions the utilities have been ldquounbundledrdquo and the

transmission and distribution companies are no longer associated with the generation companies and in some case no longer own the relationships with end customers New retail service providers are introducing new options for bundling and billing for electric energy usage Where there was once a standard business model for investor owned utilities (IOUs) that had them controlling the entire electric energy value chain from generators to customers there is now a diversity of business models

These business model differences and the differences in state policies and regulations have an impact on the benefits and sequencing of grid modernization investments As the GridWise Alliance (GWA) and the Smart Grid Policy Center (SGPC) examined these issues they determined that one of the challenges to advancing grid modernization was a lack of clarity around the interdependencies of state policies to utility grid modernization investments and the ability to identify and share best practices in these areas

To address this issue the GWASGPC have created the first ever state-by-state Grid Modernization Index (GMI) The purpose of the GMI is to evaluate and communicate the status of electric grid modernization in the United States and gain a clear understanding of the interdependencies of state policies and regulations to utility investments in modernization of the grid

The GMI produces a score for each state The term state when used to evaluate grid modernization criteria refers to the public utility commission state legislature andor the greater majority of ESPs in the state In other words the state is being measure for moving forward with grid modernization regardless of which entities within the state are driving progress forward The questions in the policy section can be rated a high score if the majority of utilities in the state are moving forward in these areas (eg utilities have data security policies even if not required to by the state) without policies requiring them to do so

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

The GMI is based on a scorecard that clearly defined a set of criteria to evaluate and convey the progress and impact of this transformative set of improvements to the nationrsquos electric infrastructure GWASGPC intend to make the GMI an annual ranking index by state that identifies the current state and tracks progress over time The index has three components

1 State policies and regulatory enablers for investment2 Investments throughout the state in customer-enabling technologies3 Investments throughout the state in grid-enhancement technologies

Some of the elements that compose the state policies and regulatory enablers section of the index include

bull Does the state have a grid modernization strategy policy or a requirement that electric service providers (ESPs) in the state develop and submit a planbull Does the state have an Energy Sustainability Environmental Plan andor Renewable Portfolio Standard or Goalbull Does the state have or does the commission require ESPs to have securitycyber-security plan

The customer-enabling technology investment section of the index includes the following elements

bull Is there a platform that allows third party device integration (eg Home Area Network devices such as in-home displays programmable communicating thermostats smart appliances electric vehicle charging) with real-time smart meter databull Is customer educationoutreach on grid modernization being implemented successfullybull Are software analytics being used to segment understand and communicate with customers

The modernization of grid operations section of the index looks at whether ESPs in the state are implementing technologies on the electric system to deliver the benefits of a modernized grid The technologies and capabilities composing the index include

bull Energy storage leveraged as a tool for system planning bull Price responsive andor ride-through (voltage andor frequency) capable microgrids

bull Integration of Distribution Management System functionality with sensor data capacitor bank monitoring andor control voltage regulator monitoring andor control storage charge andor dischargebull ldquoSelf-healingrdquo capability (ie to autonomously operate andor reconfigure)

To ensure consistency of interpretation and scoring the GWA has established a GMI project team made up of its members to research the progress of grid modernization in each state utilizing published documents and interviews with key stakeholders Leveraging this information the project team scored each criteria question for each state

GWASGPC will evaluate the data to determine the impact policy is having on advancing grid modernization investments An example of this is the impacts of net metering policies on investments It has been demonstrated that these policies can lead to higher penetration of distributed solar however if the right pricing models are not in place for infrastructure services needed to support these new higher penetration levels of distributed solar there may be a challenge to fund the investments on the grid needed to effectively integrate these new distributed generation sources in a manner that maintains the basic reliability and resiliency of the grid

GWASGPC has established an advisory committee made up of key stakeholders to guide the implementation of this index as well as provide feedback on the results and future enhancements which will increase the value over time

The GridWise Alliance (GWA) is a coalition of electricity industry stakeholders that brings together electric utilities industry suppliers and service providers from the equipment communications and information technology sectors Joined by universities national laboratories and others the GWA works to enhance electric grid performance and to transform our nationrsquos electric system to meet the needs of the 21st century

The Smart Grid Policy Center (SGPC) is a not-for-profit foundation of public and private smart grid stakeholders who are aligned around a shared vision to transform and modernize the US electric system

Energy amp Sustainability The GridWise Alliance and the Smart Grid Policy Center Grid Modernization Index

GriDWiSe alliancewwwgridwiseorg

the Smart GriD Policy centerwwwgridwiseorgresources_sgpclibasp

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

SustainabilityItrsquos EncouragingBlaKe StePhenS aia leeD aP Architecture Professor Architecture and Drafting Department Chair

PersPectives bull Newsletter bull sUmmer 2013

Locally this has been a spring of encouragement While the World the Nation and the State seem

to be perpetually stumbling in the fly trap of politics at a more grass roots level there seems to be an emerging sense of clarity People that I speak with are seeing things realistically and are acting positively on what they see

A huge sea change locally has been the decision to close the San Onofre Nuclear Generating Station (SONGS) I have mixed feelings on this but overall believe itrsquos a powerfully positive change looking forward At a picnic over the past weekend I met a plant engineer there who had been laid off and we discussed his angst at leaving the area for a new job as well as the problems at the plant I feel for the sixteen-hundred employees who worked at the plant and their dislocation In my mind I counter that with the dislocation of nine million people within fifty miles of the plant if the plant were to severely malfunction that would be a human and environmental disaster on an unimaginable scale

Unfortunately the decades of waste generated by the plant remains stored on-site and that will continue into the distant future unless we create a national repository for nuclear waste Who would step up politically to accept that huge responsibility in their state With our seismic history how vulnerable are we to a huge disaster from stored waste when we have that earthquake or tsunami

Reading local blogs and environmental blogs itrsquos been proposed that photovoltaic panels have been installed over the last three years at a rate that replaces the power

generation lost with the closure of SONGS While that seems implausible a Google Earth tour of two year old satellite photos of Southern California shows rooftop after rooftop with photovoltaics Locally there are large installations on the roofs of Costco Kohls and Wal-Mart On a residential scale the systems have become affordable and economically viable a trade-off for escalating power bills at worst While this shift is difficult for the large power companies it is a positive force for the environment local employment and localization of infrastructure

The rapidly reinvigorated real estate market has also been the driver of many new mixed-use residential and commercial buildings This emerging trend of more pedestrian centric urban development has just begun to emerge in Orange County but in Los Angeles many properties are advertised with the local lsquowalk scorersquo to draw tenants and buyers who are opting out of the car culture in their neighborhood choices In Laguna Niguel there are two high density mid-rise residential complexes planned and under construction near the

13

13 13 13 13 13 13

13

13 13 13 13 13 13

Prius13 at13 home13 during13 the13 work13 week13 In13 Irvine13 the13 new13 175013 unit13 Los13 Olivos13 apartment13 community13 comes13 with13 retail13 shops13 restaurants13 and13 the13 Spectrum13 within13 short13 walk13 on13 a13 dedicated13 pedestrian13 route13 As13 the13 job13 market13 has13 improved13 the13 lack13 of13 affordable13 housing13 has13 spurred13 this13 kind13 of13 urban13 infill13 development13 and13 has13 the13 potential13 to13 create13 population13 density13 that13 supports13 mass13 transit13 While13 many13 of13 us13 would13 prefer13 a13 single13 family13 home13 with13 a13 pool13 and13 a13 garden13 that13 model13 is13 out13 of13 reach13 of13 most13 young13 people13 unless13 they13 opt13 for13 a13 two13 hour13 commute13 to13 the13 Inland13 Empire13 The13 alternative13 of13 living13 in13 a13 walkable13 community13 is13 a13 much13 more13 sustainable13 and13 affordable13 alternative13 If13 your13 interest13 is13 piqued13 try13 a13 Metrolink13 ten13 dollar13 all13 weekend13 pass13 and13 see13 what13 you13 can13 explore13 on13 foot13 from13 your13 neighborhood13 It13 includes13 Metrolink13 rail13 travel13 and13 the13 LA13 subway13 and13 bus13 system13 13

13 13 13 13 13

13 13 13 13 13 Irsquom13 also13 encouraged13 when13 I13 shop13 for13 groceries13 and13 split13 my13 time13 between13 Costco13 Trader13 Joersquos13 Sprouts13 and13 Whole13 Foods13 The13 cost13 of13 organic13 foods13 is13 dropping13 as13 the13 cost13 of13 other13 household13 commodities13 is13 rising13 Could13 demand13 dictate13 an13 affordable13 alternative13 to13 the13 highly13 processed13 food13 offerings13 of13 big13 agribusiness13 A13 look13 at13 the13 empty13 or13 full13 parking13 lots13 of13 our13 food13 stores13 confirms13 that13 a13 shift13 in13 preference13 is13 well13 underway13 13

13 13 13 13 13 Our13 health13 as13 individuals13 depends13 on13 our13 genetics13 and13 then13 very13 much13 our13 lifestyles13 Were13 we13 programmed13 to13 sit13 or13 sleep13 through13 ninety13 percent13 of13 our13 days13 or13 just13 be13 a13 little13 more13 physically13 active13 Is13 a13 gym13 treadmill13 under13 fluorescent13 lights13 equal13 to13 a13 walk13 on13 a13 shady13 arboretum13 path13 Is13 a13 fastfood13 chemically13 contrived13 sandwich13 equal13 to13 a13 salad13 al13 fresco13 Is13 the13 possible13 social13 interface13 of13 a13 train13 ride13 to13 downtown13 Los13 Angeles13 equal13 to13 a13 cell13 phone13 call13 in13 an13 SUV13 on13 a13 traffic13 clogged13 freeway13 What13 nurtures13 us13 improves13 our13 community13 and13 allows13 our13 environment13 to13 do13 itrsquos13 amazing13 job13 of13 continually13 healing13 itself13 13

13 13 13 13 13 Itrsquos13 encouraging13

13

13

13

13

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

Metrolink Station (roughly at Crown Valley and the 5 Freeway) Future residents who work near any rail transit station could conceivably leave the Prius at home during the work week In Irvine the new 1750 unit Los Olivos apartment community comes with retail shops restaurants and the Spectrum within short walk on a dedicated pedestrian route As the job market has improved the lack of affordable housing has spurred this kind of urban infill development and has the potential to create population density that supports mass transit While many of us would prefer a single family home with a pool and a garden that model is out of reach of most young people unless they opt for a two hour commute to the Inland Empire The alternative of living in a walkable community is a much more sustainable and affordable alternative If your interest is piqued try a Metrolink ten dollar all weekend pass and see what you can explore on foot from your neighborhood It includes Metrolink rail travel and the LA subway and bus system

Irsquom also encouraged when I shop for groceries and split my time between Costco Trader Joersquos Sprouts and Whole Foods The cost of organic foods is dropping as the cost of other household commodities is rising Could demand dictate an affordable alternative to the highly processed food offerings of big agribusiness A look at the empty or full parking lots of our food stores confirms that a shift in preference is well underway

BlaKe StePhenS aia leeD aPSaddleback College Architecturewwwsaddlebackeduatasarchitecturebstephenssaddlebackedu

For More Information

Our health as individuals depends on our genetics and then very much our lifestyles Were we programmed to sit or sleep through ninety percent of our days or just be a little more physically active Is a gym treadmill under fluorescent lights equal to a walk on a shady arboretum path Is a fastfood chemically contrived sandwich equal to a salad al fresco Is the possible social interface of a train ride to downtown Los Angeles equal to a cell phone call in an SUV on a traffic clogged freeway What nurtures us improves our community and allows our environment to do itrsquos amazing job of continually healing itself

Itrsquos encouraging

13

13 13 13 13 13 13

Energy amp Sustainability SustainabilityItrsquos Encouraging

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Trademarks Proper Use is ParamountBilly a roBBinS eSq Novak Druce Connolly Bove + Quigg LLP

legal beatPersPectives bull Newsletter bull sUmmer 2013

Intellectual Property rights are some of a companyrsquos most valuable assets Among those Intellectual

Property rights are trademarks and service marks When a company does not use its marks or uses them incorrectly rights in those marks may be weakened or may be lost It is therefore extremely important and critical for companies to take the necessary steps to insure that their marks are used correctly

According to the United States Trademark Laws rights in marks whether they be trademarks or service marks are acquired through bona fide use of the mark in commerce Merely use in an attempt to reserve rights in a mark is not proper

If a company ceases use of a mark it may lose the rights in that mark Pursuant to the provisions of the United States Trademark Law 15 USC sect1127 non-use of a mark for three consecutive years creates a rebuttable presumption of abandonment Typically the abandonment will only occur if the non-use is accompanied by an intent not to use the mark on the goods or services in the future If the owner of the rights to the mark can produce proof showing that the non-use was temporary and that there was a bona fide intent to use the mark on goods or services in the future then the presumption of abandonment is rebutted

A trademark or service mark is a source indicator That is when properly used the consuming public recognizes that the product or service bearing the mark originates from a specific source In order to reinforce the mark and its significance to the consuming public the owner of the mark must always use the mark as a proper adjective followed by the generic term For example DELL computer for a trademark and Outback restaurant for a service mark The mark should always be used in a way causing it to stand out from the surrounding copy This can be done by capitalizing the mark placing the mark in all upper case or utilizing a distinct font for the mark In addition thereto the proper trademark notice symbol should be utilized with the mark That symbol would be the reg if the mark has been registered in the United States Patent and Trademark Office If the mark has

not been registered then it would be improper to utilize the reg symbol and in fact by doing so there have been cases ruling that this would be a fraud on the public and rights to the mark could be lost If a mark has not been registered in the United States Patent and Trademark Office then one may utilize the ldquoTMrdquo symbol or ldquoSMrdquo symbol and if desired these letters may be placed within a circle This signifies that the owner used the mark as a trademark or service mark but that it is not yet registered The mark should never be used as a noun and it should never be used in the possessive form (unless the mark is in fact possessive) and it should never be used in plural form (unless the mark is in fact plural)

Trademark owners and particularly those individuals in the marketing departments typically like to adopt marks which are highly descriptive and in fact can become the names for the products If this is done and the mark is then used as a proper noun the mark may become the generic name for the product and when that is done the mark will have lost its brand name significance and can no longer function as a source identifier for the trademark ownerrsquos goods or services There are many examples of formerly protected trademarks which have become generic terms as a result of the improper use of the mark as a proper noun For example ESCALATOR ZIPPER PILATES CELLOPHANE

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

As above indicated rights in a mark are acquired through use of the mark in commerce There is no requirement under the law for a mark to be registered however very important presumptions are acquired as a result of registration of the mark in the United States Patent and Trademark Office Those presumptions are that the registration is valid that the owner identified is in fact the rightful owner of the mark ldquoconstructive noticerdquo of the registrantrsquos claim of ownership of the mark and after five years of continuous use and upon filing of the proper documents in the United States Patent and Trademark Office that the mark is incontestable There is also a provision in the United States Trademark Law that if one has a bona fide intention to use a mark on goods or services even though actual use has not yet begun an application for registration of the mark can be filed in the United States Patent and Trademark Office This will establish the filing date of the application as a priority date for that mark which can become important at a later time in the event of challenges to the mark Upon filing the intent to use application for registration it will be prosecuted through the Trademark Office and if it meets the qualifications of a proper mark and there are no other marks that would prohibit acquiring the registration then a Notice of Allowance is issued providing the owner a period of six months from the date of the Notice of

Allowance within which to use the mark with the ability to extend that time for additional six-month periods (upon payment of fees) up to a maximum period of thirty-six months

To help insure that the marks are used correctly and to lower the risk that the marks will become weakened or generic because of misuse it is extremely important that a company educate its employees and the public on the proper use of its marks In order to accomplish this the company should develop trademark usage guidelines and distribute those to various publications that utilize the companyrsquos marks to be sure that the mark is properly used These trademark usage guidelines should also be distributed to the employees of the company so that they will utilize the companyrsquos marks properly It is also extremely important that the company develop a policing program which will detect improper use of its marks by the public or by its employees When such improper use is detected then it is important that the company take immediate steps to correct the improper use When such is done documentation should be developed and maintained so that if a challenge is ever made regarding the improper use the company can clearly illustrate that such was followed through thus further enhancing the companyrsquos rights in its marks

Billy roBBinSBillyRobbinsnovakdrucecomwwwnovakdrucecom

For More Information

Energy amp Sustainability SustainabilityItrsquos Encouraging

TERRy R orsquoNEiLLldquoThe Life Insurance KitrdquoThe Truth About Life Insurance Estate Planning in the 21st Century

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

BooK inFowwwtheoneillcocombookhtml For More

InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

COMMERCIAL REAL ESTATEWhere are we and where are we goinglarry S Bloomer President R E Development Group

real estatePersPectives bull Newsletter bull sUmmer 2013

One of my real estate axioms commercial real estate always follows residential real estate

When residential real estate goes down commercial real estate follows And when residential real estate goes up commercial real estate follows

As we have seen both residential and commercial have been struggling since 2007 or 2008 In many US cities residential is picking up momentum Some home values have increased to equal or exceed their loan values (finally) New home construction has also been revived in selected areas Nationally single family home sales were up 3 But will this continue Unemployment remains high

The mortgage rates have risen for the last three consecutive weeks with Freddie Macrsquos survey of lenders pegging the average 30 Year fixed rate home loan at 359 up from almost a record low of 335 15 Year rates are now at 277 While both these rates are still very low only rock solid borrowers will qualify for them If the Feds start cutting back on their bond buying program as some of their officials indicated this week interest rates will rise more negatively effecting single family housingrsquos affordability

The biggest commercial real estate winner in Southern California is multi-family development The lack of affordable single family homes to individuals and families and their ability to qualify for loans has drastically increased the demand for this apartment category In April building permits were up 143 from the previous month This was the first time permits topped the one million mark since June 2008 Projects with 5 or more units soared 406 I believe this apartment development will continue until job growth and lender requirements improve

Industrial vacancy has remained relatively low compared to office and retail vacancy percentages However the growth of e-commerce in industrial real estate is expected to be a giant leap for our California market With the evolution of on-line retailing and their push for ever

shorter product delivery windows companies who build and respond to these needed logisticsdistribution centers will do well Around the world there is more money for industrial development than the last 20 to 25 years ldquoThere is a paradigm shift in the marketplacerdquo according to Greg Goodman CEO of Goodman Group ldquoand itrsquos a generational shift If yoursquove got grandchildren you know they do everything onlinerdquo Goodman Group is already taking advantage of this new paradigm Theyrsquove invested $24 billion in industrial development around the world and 40 of it is E-commerce related It sees the US market as the largest globally over the next 10 years They are looking for opportunities in key West Coast hubs in Los Angeles San Francisco and Seattle with New York New Jersey and Philadelphia to be targeted on the East Coast

Class 1 railways have continued to invest in themselves to help meet the anticipated E-commerce Along with Railroads changes in trucking regulations rising fuel prices the specter of cap amp trade taxes the need for same day delivery and the expansion of inland ports industrial development must change

[ Continues Next Page ]

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

For More Information

STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

For More InformationFor More Information

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Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

For More Information

This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

For More InformationFor More Information

For More InformationFor More Information

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American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

For More Information

Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

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run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 3: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

INNOVATIONS5 lt General euGene tattini (uSaF ret) Jet Propulsion Laboratory 2013 Outlook6 Daryl G Pelc The Path to Practical Hypersonics - Boeing X-51A WaveRider Sets Record with Successful 4th Flight7 Feyzi Fatehi Six Predictions for ldquoSoftware as a Servicerdquo Trends in 2013 and Beyond

FUTURE OUTLOOK9 Kent W PeterSon Pe Optimistic View of United States Engineering Future

ENERgy amp SUSTAINAbILITy10 Dr JeFF reeD Carbon Capture and the Future Energy Mix12 lee Krevat amp BecKy harriSon The GridWise Alliance and the Smart Grid Policy Center Grid Modernization Index14 BlaKe StePhenS aia leeD aP SustainabilityItrsquos Encouraging

LEgAL bEAT16 Billy a roBBinS eSq Trademarks Proper Use is Paramount

REAL ESTATE 18 larry S Bloomer COMMERCIAL REAL ESTATE Where are we and where are we going

HOmELANd SECURITy20 lt Brian K BanninG Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston22 caPtain tim moy American Strong24 Kevin mcDonalD Are We The Nation Addressing Cyber Security Riskshellip26 ronalD t WilliamS amp toDD SteFan Burgeoning Intellectual Property Theft Often an Inside Jobhellip

gREATER COmmUNITy28 Paul hoeSterey Insights on How Technology Impacts California Agriculture

wASHINgTON REpORT32 the honoraBle conGreSSman John camPBell Insights from The Honorable Congressman John Campbell

TECHNOLINK ASSOCIATION

PERSPECTIVESSummer 2013

Ssusan Forte OrsquoNeill Forte Designs Editor

Simon ArayamaMaryann Inoue

Mari+Ko CreativeCo-Editor amp Graphic Design

For More Information9494434026

fdesignsintersonnetcom

To All of Our Military amp Public Safety Heroes for

Their Honor and Courage in Defending

Our Democracy and Freedom of Our Great Nationhellip

A Special Thanks

PE

RS

PE

CT

IV

ES

S

UM

ME

R 2

01

3 N

EW

SLE

TTE

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More News on Members visit wwwTECHNOLINKASSOCorg

Jet Propulsion Laboratory 2013 Outlooklt General euGene tattini (uSaF ret) Deputy Director NASA Jet Propulsion Laboratory

innovationsPersPectives bull Newsletter bull sUmmer 2013

Following its spectacular landing last August Mars Science Laboratoryrsquos Curiosity rover continues to

carry out an extremely productive science mission near its landing site at Gale Crater Much to the delight of the science team the rover discovered an ancient lakebed remarkably close to Curiosityrsquos landing location offering an excellent environment in which to search for signs that life could have ever existed there After it has completed a thorough study of the site the rover will proceed to its ultimate destination Mount Sharp a geologically rich peak that offers insight into many eras of Martian history

Many teams at JPL are busy this year preparing a handful of new Earth science missions for launch in 2014 and 2015 These include Orbiting Carbon Observatory 2 a satellite that will monitor carbon dioxide Soil Moisture Active Passive (SMAP) a mission designed to measure water in the top layer of Earthrsquos soil to understand the planetrsquos water carbon and energy cycles RapidScat an ocean wind monitor that will be installed on the International Space Station and Jason 3 a satellite that will make highly accurate measurement of global sea level This June we will commemorate the 35th anniversary of the launch of Seasat a trailblazing JPL mission that lead the way for many subsequent Earth science flight projects at the Laboratory

Among our spacecraft conducting space-based astronomy two missions have been in the news with recent key findings In March 2013 Planck a European Space Agency mission on which JPL is a partner delivered the most highly detailed panorama yet of the universe at a very early stage of its existence revealing it to be 80 million to 100 million years older than previously thought Scientists on Kepler a mission that JPL collaborates on with NASArsquos Ames Research Center

announced in April that the observatory spacecraft found the most Earth-like planet yet in its survey of planets orbiting other stars

JPLrsquos solar system exploration missions continue on schedule The Jupiter-bound Juno spacecraft is due to fly by Earth in October 2013 while the ion-propulsion-powered Dawn is en route to the dwarf planet Ceres the largest object in the asteroid belt where it will arrive in 2015

On a personal note the highly stimulating dozen years that I have spent at JPL will wind up this summer as I make plans for my retirement Following my long federal service in the military my time at JPL allowed me not only to contribute to the Laboratoryrsquos fascinating work in space exploration but to participate as well in many rewarding collaborations such as our relationship with Technolink This therefore will be my final informational update for the associationrsquos newsletter I hope that like me you will continue to be inspired by the amazing accomplishments of JPL and NASA as they push the bounds of human knowledge

Jet ProPulSion laBoratorywwwjplnasagov

For More Information

Juno space probe at Jupiter (NASA) Credit NASAJPL Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

The Path to Practical Hypersonics -Boeing X-51A WaveRider Sets Record with Successful 4th Flight Daryl G Pelc Vice President of Engineering amp Technology Phantom Works Defense Space amp Security The Boeing Company

innovationsPersPectives bull Newsletter bull sUmmer 2013

W ith a Boeing X-51A WaveRider unmanned hypersonic vehicle firmly tucked under its wing

the US Air Force B-52H Stratofortress swung into position and roared down Runway 4 at Edwards Air Force Base took off into the clear dry desert air and turned toward the Pacific Ocean to begin a historic mission on May 1 2013

The Boeing X-51A WaveRider achieved the longest air-breathing scramjet-powered hypersonic flight in history flying for three and a half minutes on scramjet power and accelerating to a hypersonic speed in excess of Mach 51 The vehicle flew for a total time of more than six minutes

ldquoThis demonstration of a practical hypersonic scramjet engine is a historic achievement that has been years in the makingrdquo said Darryl Davis president Boeing Phantom Works ldquoThis test proves the technology has matured to the point that it opens the door to practical applications such as advanced defense systems and more cost-effective access to spacerdquo

The US Air Force Research Laboratory the Defense Advanced Research Projects Agency (DARPA) with industry partners Boeing and Pratt amp Whitney Rocketdyne collaborated on the X-51A WaveRider Scramjet Engine Demonstrator program to display hypersonic flight capability On the fourth flight the X-51A team had two main objectives ndash to complete a full-duration run that is to accelerate the X-51A under scramjet power until the fuel ran out ndash and to study fuel staging from one location to another within the engine combustion chamber to characterize advance combustion efficiency performance

At nearly 50000 feet the B-52 released the X-51A over the sea range at Point Mugu Naval Air Warfare Center Four seconds later the solid rocket US Army tactical missile booster accelerated the X-51A to about Mach 48 before the booster and a connecting interstage were jettisoned From that point the X-51A scramjet engine fired up and pushed

the vehicle to hypersonic speeds over Mach 51 traveling more than a mile a second The flight exceeded the previous record set by the program in 2010 and completed its mission requirements including burning all its fuel

ldquoThe vehicle was really clipping along Fixed on the telemetry you could see the fuel being sucked up and the acceleration climbing all the way to the endrdquo said Joseph Vogel director of Hypersonics for Boeing Phantom Works and the Boeing X-51A program manager

After more than three and a half minutes of powered flight with the scramjet engine as planned the X-51A made a controlled dive into the Pacific Ocean ending the six-minute test but providing Boeing and the Air Force with a bounty of valuable hypersonic flight information to study

ldquoThere is a lot of learning that can be leveraged by the US government industry and academia for years to come from this mission and previous missionsrdquo added Vogel ldquoItrsquos just the beginning of a new erardquo

cheryl SamPSonBoeing Phantom Workscherylasampsonboeingcomwwwboeingcom

For More Information

viDeo StorieS are availaBle at the FolloWinG linKS wwwboeingcomstoriesvideosvid_18_waveriderhtml wwwboeingcomboeingFeatures201305bds_x51_05_03_13page

US Air Force photo (Bobbi Zapka)A US Air Force B-52H Stratofortress from Edwards Air Force Base prepares to release the Boeing X-51A from 50000 feet above the Point Mugu Naval Air Warfare Center Sea Range The X-51A achieved the longest air-breathing scramjet-powered hypersonic flight in history May 1 flying for three and a half minutes on scramjet power at a top speed of Mach 51 The vehicle flew for a total time of more than six minutes The flight was the fourth X-51A test flight completed for the US Air Force Research Laboratory It exceeded the previous record set by the program in 2010

More News on Members visit wwwTECHNOLINKASSOCorg

Six Predictions for ldquoSoftware as a Servicerdquo Trends in 2013 and BeyondFeyzi Fatehi CEO Corent Technology Inc

innovationsPersPectives bull Newsletter bull sUmmer 2013

There are a lot of hype and noise in the market around the ldquoCloudrdquo As a veteran Silicon

Valley individual in my humble opinion it is all about delivering computing as a utility and ldquomoving from Computers to Computingrdquo (The same way we moved from individual electric generators at our homes and offices to regional power plants and eventually to the grid) Regardless of how one defines the Cloud at the end of the day itrsquos not about the computational power we have access to but what we do with it And what we do with computing power is running our software applications with it (The same way that it is not about watching ldquothe televisionrdquo but about watching a movie on the television) So it is how we use ldquothe cloudrdquo to access the software apps we need in a much more cost efficient way while maintaining security privacy and reliability of access From that perspective SaaS (Software as a Service) industry is at the heart of the Cloud space and as we see it is evolving in six fundamental ways in 2013 and over the next few years

To set the stage first letrsquos briefly discuss the many challenges that are currently facing software vendors who want to deliver their software ldquoas a Servicerdquo (hint moving your software ldquoto the Cloudrdquo will be the least of your problems)

While some of the challenges facing SaaS vendors are technical in nature many are operational administrative and service management related that ldquosoftwarerdquo vendors never had to face when selling traditional software licenses A SaaS provider by definition is a service provider and that requires a level of operational capability and expertise in order to support the necessary business activities and manage their cost of service delivery These are not capabilities that ISVs (Independent Software Vendors) typically have available to them

These capabilities include automated tenant provisioning tenant management subscription management subscription-based billing application usage metering and monitoring business activity reporting and application lifecycle management to name a few In

addition many SaaS business models will best be optimized for low cost of service delivery and scalability by supporting multi-tenancy another new unfamiliar and complex technology and architectural model for conventional software vendors to deal with

These SaaS oriented tenant centric capabilities must either be built into the original application or built independently as a business model enablement and support system Many refer to this next step in transformation as lsquoSaaSificationrsquo or lsquoSaaS-Enablementrsquo of a software application (that is very different than a standard ldquoCloudificationrdquo of a software application to run on the cloud) As many industry veterans have experienced transforming applications to scalable SaaS can be very expensive time and energy consuming and distract a company from its core application mission key differentiations and main domain expertise

Given the above challenges and opportunities lead us to our six key predictions about the way the SaaS industry will evolve in the next few years Software vendors will adopt SaaS Enablement technologiesThe ISVs who are transforming to be SaaS Providers will acquire SaaS Operations and Management capabilities to enable the SaaS specific business functions rather than use their own scares resources to develop those capabilities themselves (will focus on developing their Core and acquire their Context)

This is primarily a function of speeding time-to-market and keeping focus on core applicationindustry competencies SaaS Providers have additional responsibilities over their prior role as software vendors and must be able to provision and manage their tenants define and manage subscription offerings monitor and report operational status perform metering and billing functions and upgrade the tenant applications

The buy vs build decision for those SaaS-Enablement capabilities will tilt towards buy

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

SaaS Providers will start with an Isolated-Tenancy then move to Multi-Tenancy modelThe proportion of ISVs who go to market as SaaS using an Isolated Tenancy model will increase By avoiding the changes to make their software Multi-Tenant ISVs can defer that investment until the right time As their SaaS business expands and validates their market the significantly lower cost of service delivery in multi-tenant mode may encourage them to make the investment to transform their software to support Multi-Tenancy

Support of Multiple ldquoTenancy Modelsrdquo will become the norm for SaaSIn order to support existing customers and their application customizations to differentiate offerings and to meet specific market requirements SaaS Providers will support a hybrid approach where tenants can choose the SaaS tenancy model that suits them best

This requires an approach to SaaS enablement capable of handling tenants simultaneously in both Isolated and Multi-Tenant modes in order to enable a smooth transition

SaaS becomes multi-cloud and multi-geographyThe ability to manage a SaaS environment that extends across multiple Public Private or Hybrid clouds will become increasingly important Since SaaS offerings are inherently available worldwide it is advantageous to be able to centrally manage tenants while locating applications geographically in order to maximize performance for customers

This capability will also be critical for locating instances of applications and their data in countries that impose compliance privacy or other legal restrictions on the physical location of data

ldquoPrivate SaaSrdquo will emerge within the enterprise The techniques used to provide SaaS will be applied to large enterprise applications especially those global ones who have many separate divisions regions or countries that use the same software application The SaaS model as applied in this context of Private SaaS can be offered by the office of the CIO and effectively treat the corporationsrsquo sub-entities as tenants Private SaaS will enable better insight and control of the provisioning operation and management of the applications centrally by the office of the CIO resulting in significant cost savings and efficiencies across the enterprise

The Private SaaS model can be extended to outside entities such as franchisees suppliers and partners of the enterprise to establish invitation-only communities to a SaaS application and will become a mechanism to strengthen enterprise relationships

Cloud Providers will offer SaaS-EnablementManagement Capabilities to attract SaaS Providers As the overwhelming influence of SaaS on total cloud usage becomes more apparent to Cloud Providers they will increasingly be looking for ways to attract SaaS Providers to their cloud This ability to attract ISVs software resellers and integrators who wish to offer SaaS solutions will become a key value proposition to attract more SaaS Providers and thus more users to their cloud To accomplish this Cloud Providers will augment their standard PaaS services with new set of lsquoPaaS for SaaSrsquo capabilities

Innovations Six Predictions for ldquoSoftware as a Servicerdquo Trend in 2013 and Beyond

Feyzi Fatehi CEO Corent Technology Incwwwcloudbooknetfeyzi-fatehi

corent technoloGy incwwwcorenttechcom

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

Optimistic View of United States Engineering FutureKent W PeterSon Pe P2S Engineering Inc

future outlookPersPectives bull Newsletter bull sUmmer 2013

If there is one thing we can predict it is the unpredictability of the future Engineers constantly

reinvent the future I believe the United States has been and remains a world leader in creativity and innovation

Unfortunately students considering a technology-based education these days are confronted by stories of the growing numbers of engineers in countries such as India and China stories suggesting that many US-based engineering jobs will be outsourced The implicit message is that America doesnrsquot need to develop our own technical talent This is wrong and it is a dangerous message to send to those making decisions about colleges their majors and their careers

It is true that these developing countries produce more engineers than the United States but per capita production of engineers in those countries lags far behind that of the United States and those countries with their needs for basic infrastructure have ample work to keep their local engineers busy for decades The real question in the US is whether we are producing the technical talent we need to create new industries and address pressing problems in energy health care the environment sustainable manufacturing security and communications

The sound and vibrant economic health of our nation depends on innovation and creativity entrepreneurship flexibility and adaptability

While the United States education system is often criticized we sometimes overlook one of the main reasons others seek an engineering education in the

United States I believe it is due to our emphasis on hands-on approach and the fact that successful institutions encourage and reward creativity US engineering education should continue to allow creativity to flourish Our future will be determined by our ability to utilize the richness of human capacity

We have a local opportunity to witness this creativity with the upcoming uS Department of energy Solar Decathlon from october 3-13 in the orange county Great Park in irvine ca This event challenges twenty multidisciplinary collegiate teams to design build and operate solar-powered houses that are cost-effective energy-efficient and attractive

Open to the public free of charge the Solar Decathlon gives visitors the opportunity to tour the houses gather ideas to use in their own homes and learn how energy-saving features can help them save money today Public hours will be from 11 am to 7 pm daily refer to httpwwwsolardecathlongov for more information

uS DePartment oF enerGy Solar DecathlonOctober 3 to 13 2013 bull Orange County Great Parks in Irvine CA

httpwwwsolardecathlongov

Kent PeterSon P2S enGineerinG incwwwp2sengcom

For More Information

Credit Stefano PalteraUS Department of Energy Solar DecathlonWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Carbon Capture and the Future Energy MixDr JeFF reeD Director Market Development amp Emerging Technologies San Diego Gas amp Electricreg Southern California Gas Company Sempra Energy Utilities

PersPectives bull Newsletter bull sUmmer 2013

energy amp sustainability

Although there is no consensus on the pace and magnitude of climate change that will result from

increasing levels of carbon dioxide in the atmosphere there is no question that atmospheric carbon dioxide levels are increasing and that national policy calls for a dramatic reduction in the amount of carbon dioxide released into the atmosphere from energy use over the next several decades In May National Oceanic and Atmospheric Association announced that atmospheric CO2 levels reached a daily average above 400 parts per million (ppm) for the first time in human history Just 200 years ago prior to the industrial age CO2 levers were only about 280 ppm Because CO2 absorbs sunlight and re-emits it as radiant heat it is classified as a greenhouse gas or GHG Other GHGs include water vapor carbon dioxide methane nitrous oxide and ozone Absent these GHGs temperatures on Earth would be on average about -2ordmF rather than 57ordmF So we can all be thankful for our GHGs

But too much of a good thing can be bad We have all heard dire warnings that CO2 emissions from fossil fuel combustion may cause Earthrsquos average temperatures to increase several degrees This may be catastrophic for life as we know it At a minimum vast amounts of polar ice will melt and cause catastrophic flooding as sea levels rise

Using energy more efficiently and switching to solar and wind power can limit CO2 emissions and represent our first line of defense But we still need to deal with the millions of tons of CO2 produced each year by fossil fuel power plants and industrial processes like refineries Can we somehow capture CO2 emissions from these facilities and keep it out of the atmosphere If so can this be accomplished at a reasonable cost

The short answers are yes and yes Approaches to CO2 capture fall into three categories pre-combustion technologies post combustion and oxy-fuel combustion technologies

Pre-combustion CO2 Capture Pre-combustion CO2 capture involves removing the carbon from the fuel prior to combustion When heated in the absence of air coal petroleum natural gas and even biomass break apart into their two primary constituents carbon (in the form of CO2) and hydrogen This process is called gasification or reforming Because of their significant size differences hydrogen and CO2 molecules are easy to separate using selective membranes adsorbent solids or absorbent liquids When hydrogen combusts energy is released and water is produced Thus energy generated from hydrogen is in essence zero-carbon power

While pre-combustion CO2 capture systems use well proven technologies heating the feedstock and purifying the produced gases is complex expensive and energy intensive Pre-combustion systems can double or triple the cost of power production and cut the overall power plant efficiency in half As a result no pre-combustion power plants have been built to date but at least two (heavily subsidized) projects are planned SCS Energy is developing a $28 IGCC (Integrated Gasification Combined Cycle) power plant in Kern County California and Summit Power is developing an IGCC power plant near Odessa Texas

Post-combustion CO2 CapturePost-combustion CO2 capture technology employs chemicals to remove the CO2 from the exhaust streams of conventional power systems such as boilers turbines or engines This is challenging because the enormous quantities of exhaust gases are mostly nitrogen with only 3 to 12 percent CO2 The CO2 contained in power plant exhaust streams can be separated from the nitrogen using adsorbent solids or absorbent liquids However extremely large volumes of exhaust air must be processed to capture a relatively small amount of CO2 This process is relatively complex expensive and uses a lot of energy But post-combustion capture systems are promising because they can be retrofitted into existing power plants which will reduce CO2 emissions more rapidly than building new plants with pre-combustion technology

[ Continues Next Page ]

File Attachment
Pre-Combustion CO2 Capture Illustration
File Attachment
Post Combustion CO2 Capture Illustration

More News on Members visit wwwTECHNOLINKASSOCorg

Energy amp Sustainability Carbon Capture and the Future Energy Mix

Oxy-fuel Combustion Oxy-fuel combustion is an innovative new technology derived from rocket science ndash the Space Shuttle main engine use oxy-fuel combustion Oxy-fuel power generation simplifies post-combustion capture by eliminating nitrogen from the combustion process The exhaust stream from oxy-fuel combustion contains only water vapor and CO2 When cooled the water vapor condenses to liquid and only CO2 remains so no special CO2 separation equipment is required

13

13

13

13

13

13

13

13

13

San DeiGo GaS anD electricwwwsdgecom

For More Information

The ldquoAchilles Heelrdquo of oxy-fuel technology lies in separating oxygen from air Typically this is done by cooling air to the point that the oxygen turns to liquid at about -297oF Obviously this requires a lot of energy Fortunately oxy-fuel combustion releases substantially more energy than conventional power systems and this extra energy more than offsets the energy consumed in producing oxygen The efficiency of oxy-fuel power plants can reach 60 including the energy used to produce the oxygen

Oxy-fuel combustion technology is currently undergoing tests a facility near Bakersfield by Clean Energy Systems (CES) based in Rancho Cordova CA CES was founded in 1993 by retired Aerojet rocket scientists to fulfill their dream of ldquopower without pollutionrdquo Now 20 years later CES is working closely with Siemens on the first commercial oxy-fuel power plant deployments in both new and existing facilities

So yes we know how to capture the CO2 emissions from fossil fuel power plants and industrial processes And yes it appears that at least one technology oxy-fuel combustion will be cost competitive with conventional power plants within the next few years

More News on Members visit wwwTECHNOLINKASSOCorg

The GridWise Alliance and the Smart Grid Policy CenterGrid Modernization Indexlee Krevat Director Smart Grid San Diego Gas amp Electric amp GridWise Alliance Board of DirectorsBecKy harriSon CEO GridWise Alliance

PersPectives bull Newsletter bull sUmmer 2013

Our digital economy is becoming increasingly dependent on an affordable secure reliable

and resilient electric grid Modernizing our grid is key to ensuring that the grid can meet these growing requirements while enabling an ldquoall of the aboverdquo energy policy that effectively and efficiently integrates all types of new devices to the grid including customer-owned distributed energy resources and electric vehicles for a sustainable energy future

The electric utility industry is in transition It is moving from a commodity business where power flowed one way to a services business where its customers are now both producers and consumers ndash ldquoprosumersrdquo - and where new innovations allow for a different paradigm around how energy is produced delivered and used In this new environment the grid will play a key role in balancing supply and demand side capabilities to optimize the electric energy value chain from generation through consumption Consumers will be in the drivers seat making value choices on how they want to interact with their energy service providers how and from whom they purchase electricity and even if they become producers themselves

The electric utility industry is highly regulated both at the state and federal level States are playing a major role in how this transition will take place in their jurisdictions and how fast the transition will be enabled by a modern electrical delivery system State regulators will approve expenditures and set prices for investor owned utilities in their states and may also have an influence on municipal electric utilities and cooperative electric utilities The state regulators must work within the authority that they have been granted under state policies

Over the last twenty plus years the business models and regulatory frameworks across the fifty states and the District of Columbia have changed with the introduction of wholesale deregulations retail deregulations and regional transmission organizations In some jurisdictions the utilities have been ldquounbundledrdquo and the

transmission and distribution companies are no longer associated with the generation companies and in some case no longer own the relationships with end customers New retail service providers are introducing new options for bundling and billing for electric energy usage Where there was once a standard business model for investor owned utilities (IOUs) that had them controlling the entire electric energy value chain from generators to customers there is now a diversity of business models

These business model differences and the differences in state policies and regulations have an impact on the benefits and sequencing of grid modernization investments As the GridWise Alliance (GWA) and the Smart Grid Policy Center (SGPC) examined these issues they determined that one of the challenges to advancing grid modernization was a lack of clarity around the interdependencies of state policies to utility grid modernization investments and the ability to identify and share best practices in these areas

To address this issue the GWASGPC have created the first ever state-by-state Grid Modernization Index (GMI) The purpose of the GMI is to evaluate and communicate the status of electric grid modernization in the United States and gain a clear understanding of the interdependencies of state policies and regulations to utility investments in modernization of the grid

The GMI produces a score for each state The term state when used to evaluate grid modernization criteria refers to the public utility commission state legislature andor the greater majority of ESPs in the state In other words the state is being measure for moving forward with grid modernization regardless of which entities within the state are driving progress forward The questions in the policy section can be rated a high score if the majority of utilities in the state are moving forward in these areas (eg utilities have data security policies even if not required to by the state) without policies requiring them to do so

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

The GMI is based on a scorecard that clearly defined a set of criteria to evaluate and convey the progress and impact of this transformative set of improvements to the nationrsquos electric infrastructure GWASGPC intend to make the GMI an annual ranking index by state that identifies the current state and tracks progress over time The index has three components

1 State policies and regulatory enablers for investment2 Investments throughout the state in customer-enabling technologies3 Investments throughout the state in grid-enhancement technologies

Some of the elements that compose the state policies and regulatory enablers section of the index include

bull Does the state have a grid modernization strategy policy or a requirement that electric service providers (ESPs) in the state develop and submit a planbull Does the state have an Energy Sustainability Environmental Plan andor Renewable Portfolio Standard or Goalbull Does the state have or does the commission require ESPs to have securitycyber-security plan

The customer-enabling technology investment section of the index includes the following elements

bull Is there a platform that allows third party device integration (eg Home Area Network devices such as in-home displays programmable communicating thermostats smart appliances electric vehicle charging) with real-time smart meter databull Is customer educationoutreach on grid modernization being implemented successfullybull Are software analytics being used to segment understand and communicate with customers

The modernization of grid operations section of the index looks at whether ESPs in the state are implementing technologies on the electric system to deliver the benefits of a modernized grid The technologies and capabilities composing the index include

bull Energy storage leveraged as a tool for system planning bull Price responsive andor ride-through (voltage andor frequency) capable microgrids

bull Integration of Distribution Management System functionality with sensor data capacitor bank monitoring andor control voltage regulator monitoring andor control storage charge andor dischargebull ldquoSelf-healingrdquo capability (ie to autonomously operate andor reconfigure)

To ensure consistency of interpretation and scoring the GWA has established a GMI project team made up of its members to research the progress of grid modernization in each state utilizing published documents and interviews with key stakeholders Leveraging this information the project team scored each criteria question for each state

GWASGPC will evaluate the data to determine the impact policy is having on advancing grid modernization investments An example of this is the impacts of net metering policies on investments It has been demonstrated that these policies can lead to higher penetration of distributed solar however if the right pricing models are not in place for infrastructure services needed to support these new higher penetration levels of distributed solar there may be a challenge to fund the investments on the grid needed to effectively integrate these new distributed generation sources in a manner that maintains the basic reliability and resiliency of the grid

GWASGPC has established an advisory committee made up of key stakeholders to guide the implementation of this index as well as provide feedback on the results and future enhancements which will increase the value over time

The GridWise Alliance (GWA) is a coalition of electricity industry stakeholders that brings together electric utilities industry suppliers and service providers from the equipment communications and information technology sectors Joined by universities national laboratories and others the GWA works to enhance electric grid performance and to transform our nationrsquos electric system to meet the needs of the 21st century

The Smart Grid Policy Center (SGPC) is a not-for-profit foundation of public and private smart grid stakeholders who are aligned around a shared vision to transform and modernize the US electric system

Energy amp Sustainability The GridWise Alliance and the Smart Grid Policy Center Grid Modernization Index

GriDWiSe alliancewwwgridwiseorg

the Smart GriD Policy centerwwwgridwiseorgresources_sgpclibasp

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

SustainabilityItrsquos EncouragingBlaKe StePhenS aia leeD aP Architecture Professor Architecture and Drafting Department Chair

PersPectives bull Newsletter bull sUmmer 2013

Locally this has been a spring of encouragement While the World the Nation and the State seem

to be perpetually stumbling in the fly trap of politics at a more grass roots level there seems to be an emerging sense of clarity People that I speak with are seeing things realistically and are acting positively on what they see

A huge sea change locally has been the decision to close the San Onofre Nuclear Generating Station (SONGS) I have mixed feelings on this but overall believe itrsquos a powerfully positive change looking forward At a picnic over the past weekend I met a plant engineer there who had been laid off and we discussed his angst at leaving the area for a new job as well as the problems at the plant I feel for the sixteen-hundred employees who worked at the plant and their dislocation In my mind I counter that with the dislocation of nine million people within fifty miles of the plant if the plant were to severely malfunction that would be a human and environmental disaster on an unimaginable scale

Unfortunately the decades of waste generated by the plant remains stored on-site and that will continue into the distant future unless we create a national repository for nuclear waste Who would step up politically to accept that huge responsibility in their state With our seismic history how vulnerable are we to a huge disaster from stored waste when we have that earthquake or tsunami

Reading local blogs and environmental blogs itrsquos been proposed that photovoltaic panels have been installed over the last three years at a rate that replaces the power

generation lost with the closure of SONGS While that seems implausible a Google Earth tour of two year old satellite photos of Southern California shows rooftop after rooftop with photovoltaics Locally there are large installations on the roofs of Costco Kohls and Wal-Mart On a residential scale the systems have become affordable and economically viable a trade-off for escalating power bills at worst While this shift is difficult for the large power companies it is a positive force for the environment local employment and localization of infrastructure

The rapidly reinvigorated real estate market has also been the driver of many new mixed-use residential and commercial buildings This emerging trend of more pedestrian centric urban development has just begun to emerge in Orange County but in Los Angeles many properties are advertised with the local lsquowalk scorersquo to draw tenants and buyers who are opting out of the car culture in their neighborhood choices In Laguna Niguel there are two high density mid-rise residential complexes planned and under construction near the

13

13 13 13 13 13 13

13

13 13 13 13 13 13

Prius13 at13 home13 during13 the13 work13 week13 In13 Irvine13 the13 new13 175013 unit13 Los13 Olivos13 apartment13 community13 comes13 with13 retail13 shops13 restaurants13 and13 the13 Spectrum13 within13 short13 walk13 on13 a13 dedicated13 pedestrian13 route13 As13 the13 job13 market13 has13 improved13 the13 lack13 of13 affordable13 housing13 has13 spurred13 this13 kind13 of13 urban13 infill13 development13 and13 has13 the13 potential13 to13 create13 population13 density13 that13 supports13 mass13 transit13 While13 many13 of13 us13 would13 prefer13 a13 single13 family13 home13 with13 a13 pool13 and13 a13 garden13 that13 model13 is13 out13 of13 reach13 of13 most13 young13 people13 unless13 they13 opt13 for13 a13 two13 hour13 commute13 to13 the13 Inland13 Empire13 The13 alternative13 of13 living13 in13 a13 walkable13 community13 is13 a13 much13 more13 sustainable13 and13 affordable13 alternative13 If13 your13 interest13 is13 piqued13 try13 a13 Metrolink13 ten13 dollar13 all13 weekend13 pass13 and13 see13 what13 you13 can13 explore13 on13 foot13 from13 your13 neighborhood13 It13 includes13 Metrolink13 rail13 travel13 and13 the13 LA13 subway13 and13 bus13 system13 13

13 13 13 13 13

13 13 13 13 13 Irsquom13 also13 encouraged13 when13 I13 shop13 for13 groceries13 and13 split13 my13 time13 between13 Costco13 Trader13 Joersquos13 Sprouts13 and13 Whole13 Foods13 The13 cost13 of13 organic13 foods13 is13 dropping13 as13 the13 cost13 of13 other13 household13 commodities13 is13 rising13 Could13 demand13 dictate13 an13 affordable13 alternative13 to13 the13 highly13 processed13 food13 offerings13 of13 big13 agribusiness13 A13 look13 at13 the13 empty13 or13 full13 parking13 lots13 of13 our13 food13 stores13 confirms13 that13 a13 shift13 in13 preference13 is13 well13 underway13 13

13 13 13 13 13 Our13 health13 as13 individuals13 depends13 on13 our13 genetics13 and13 then13 very13 much13 our13 lifestyles13 Were13 we13 programmed13 to13 sit13 or13 sleep13 through13 ninety13 percent13 of13 our13 days13 or13 just13 be13 a13 little13 more13 physically13 active13 Is13 a13 gym13 treadmill13 under13 fluorescent13 lights13 equal13 to13 a13 walk13 on13 a13 shady13 arboretum13 path13 Is13 a13 fastfood13 chemically13 contrived13 sandwich13 equal13 to13 a13 salad13 al13 fresco13 Is13 the13 possible13 social13 interface13 of13 a13 train13 ride13 to13 downtown13 Los13 Angeles13 equal13 to13 a13 cell13 phone13 call13 in13 an13 SUV13 on13 a13 traffic13 clogged13 freeway13 What13 nurtures13 us13 improves13 our13 community13 and13 allows13 our13 environment13 to13 do13 itrsquos13 amazing13 job13 of13 continually13 healing13 itself13 13

13 13 13 13 13 Itrsquos13 encouraging13

13

13

13

13

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

Metrolink Station (roughly at Crown Valley and the 5 Freeway) Future residents who work near any rail transit station could conceivably leave the Prius at home during the work week In Irvine the new 1750 unit Los Olivos apartment community comes with retail shops restaurants and the Spectrum within short walk on a dedicated pedestrian route As the job market has improved the lack of affordable housing has spurred this kind of urban infill development and has the potential to create population density that supports mass transit While many of us would prefer a single family home with a pool and a garden that model is out of reach of most young people unless they opt for a two hour commute to the Inland Empire The alternative of living in a walkable community is a much more sustainable and affordable alternative If your interest is piqued try a Metrolink ten dollar all weekend pass and see what you can explore on foot from your neighborhood It includes Metrolink rail travel and the LA subway and bus system

Irsquom also encouraged when I shop for groceries and split my time between Costco Trader Joersquos Sprouts and Whole Foods The cost of organic foods is dropping as the cost of other household commodities is rising Could demand dictate an affordable alternative to the highly processed food offerings of big agribusiness A look at the empty or full parking lots of our food stores confirms that a shift in preference is well underway

BlaKe StePhenS aia leeD aPSaddleback College Architecturewwwsaddlebackeduatasarchitecturebstephenssaddlebackedu

For More Information

Our health as individuals depends on our genetics and then very much our lifestyles Were we programmed to sit or sleep through ninety percent of our days or just be a little more physically active Is a gym treadmill under fluorescent lights equal to a walk on a shady arboretum path Is a fastfood chemically contrived sandwich equal to a salad al fresco Is the possible social interface of a train ride to downtown Los Angeles equal to a cell phone call in an SUV on a traffic clogged freeway What nurtures us improves our community and allows our environment to do itrsquos amazing job of continually healing itself

Itrsquos encouraging

13

13 13 13 13 13 13

Energy amp Sustainability SustainabilityItrsquos Encouraging

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Trademarks Proper Use is ParamountBilly a roBBinS eSq Novak Druce Connolly Bove + Quigg LLP

legal beatPersPectives bull Newsletter bull sUmmer 2013

Intellectual Property rights are some of a companyrsquos most valuable assets Among those Intellectual

Property rights are trademarks and service marks When a company does not use its marks or uses them incorrectly rights in those marks may be weakened or may be lost It is therefore extremely important and critical for companies to take the necessary steps to insure that their marks are used correctly

According to the United States Trademark Laws rights in marks whether they be trademarks or service marks are acquired through bona fide use of the mark in commerce Merely use in an attempt to reserve rights in a mark is not proper

If a company ceases use of a mark it may lose the rights in that mark Pursuant to the provisions of the United States Trademark Law 15 USC sect1127 non-use of a mark for three consecutive years creates a rebuttable presumption of abandonment Typically the abandonment will only occur if the non-use is accompanied by an intent not to use the mark on the goods or services in the future If the owner of the rights to the mark can produce proof showing that the non-use was temporary and that there was a bona fide intent to use the mark on goods or services in the future then the presumption of abandonment is rebutted

A trademark or service mark is a source indicator That is when properly used the consuming public recognizes that the product or service bearing the mark originates from a specific source In order to reinforce the mark and its significance to the consuming public the owner of the mark must always use the mark as a proper adjective followed by the generic term For example DELL computer for a trademark and Outback restaurant for a service mark The mark should always be used in a way causing it to stand out from the surrounding copy This can be done by capitalizing the mark placing the mark in all upper case or utilizing a distinct font for the mark In addition thereto the proper trademark notice symbol should be utilized with the mark That symbol would be the reg if the mark has been registered in the United States Patent and Trademark Office If the mark has

not been registered then it would be improper to utilize the reg symbol and in fact by doing so there have been cases ruling that this would be a fraud on the public and rights to the mark could be lost If a mark has not been registered in the United States Patent and Trademark Office then one may utilize the ldquoTMrdquo symbol or ldquoSMrdquo symbol and if desired these letters may be placed within a circle This signifies that the owner used the mark as a trademark or service mark but that it is not yet registered The mark should never be used as a noun and it should never be used in the possessive form (unless the mark is in fact possessive) and it should never be used in plural form (unless the mark is in fact plural)

Trademark owners and particularly those individuals in the marketing departments typically like to adopt marks which are highly descriptive and in fact can become the names for the products If this is done and the mark is then used as a proper noun the mark may become the generic name for the product and when that is done the mark will have lost its brand name significance and can no longer function as a source identifier for the trademark ownerrsquos goods or services There are many examples of formerly protected trademarks which have become generic terms as a result of the improper use of the mark as a proper noun For example ESCALATOR ZIPPER PILATES CELLOPHANE

[ Continues Next Page ]

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As above indicated rights in a mark are acquired through use of the mark in commerce There is no requirement under the law for a mark to be registered however very important presumptions are acquired as a result of registration of the mark in the United States Patent and Trademark Office Those presumptions are that the registration is valid that the owner identified is in fact the rightful owner of the mark ldquoconstructive noticerdquo of the registrantrsquos claim of ownership of the mark and after five years of continuous use and upon filing of the proper documents in the United States Patent and Trademark Office that the mark is incontestable There is also a provision in the United States Trademark Law that if one has a bona fide intention to use a mark on goods or services even though actual use has not yet begun an application for registration of the mark can be filed in the United States Patent and Trademark Office This will establish the filing date of the application as a priority date for that mark which can become important at a later time in the event of challenges to the mark Upon filing the intent to use application for registration it will be prosecuted through the Trademark Office and if it meets the qualifications of a proper mark and there are no other marks that would prohibit acquiring the registration then a Notice of Allowance is issued providing the owner a period of six months from the date of the Notice of

Allowance within which to use the mark with the ability to extend that time for additional six-month periods (upon payment of fees) up to a maximum period of thirty-six months

To help insure that the marks are used correctly and to lower the risk that the marks will become weakened or generic because of misuse it is extremely important that a company educate its employees and the public on the proper use of its marks In order to accomplish this the company should develop trademark usage guidelines and distribute those to various publications that utilize the companyrsquos marks to be sure that the mark is properly used These trademark usage guidelines should also be distributed to the employees of the company so that they will utilize the companyrsquos marks properly It is also extremely important that the company develop a policing program which will detect improper use of its marks by the public or by its employees When such improper use is detected then it is important that the company take immediate steps to correct the improper use When such is done documentation should be developed and maintained so that if a challenge is ever made regarding the improper use the company can clearly illustrate that such was followed through thus further enhancing the companyrsquos rights in its marks

Billy roBBinSBillyRobbinsnovakdrucecomwwwnovakdrucecom

For More Information

Energy amp Sustainability SustainabilityItrsquos Encouraging

TERRy R orsquoNEiLLldquoThe Life Insurance KitrdquoThe Truth About Life Insurance Estate Planning in the 21st Century

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

BooK inFowwwtheoneillcocombookhtml For More

InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

COMMERCIAL REAL ESTATEWhere are we and where are we goinglarry S Bloomer President R E Development Group

real estatePersPectives bull Newsletter bull sUmmer 2013

One of my real estate axioms commercial real estate always follows residential real estate

When residential real estate goes down commercial real estate follows And when residential real estate goes up commercial real estate follows

As we have seen both residential and commercial have been struggling since 2007 or 2008 In many US cities residential is picking up momentum Some home values have increased to equal or exceed their loan values (finally) New home construction has also been revived in selected areas Nationally single family home sales were up 3 But will this continue Unemployment remains high

The mortgage rates have risen for the last three consecutive weeks with Freddie Macrsquos survey of lenders pegging the average 30 Year fixed rate home loan at 359 up from almost a record low of 335 15 Year rates are now at 277 While both these rates are still very low only rock solid borrowers will qualify for them If the Feds start cutting back on their bond buying program as some of their officials indicated this week interest rates will rise more negatively effecting single family housingrsquos affordability

The biggest commercial real estate winner in Southern California is multi-family development The lack of affordable single family homes to individuals and families and their ability to qualify for loans has drastically increased the demand for this apartment category In April building permits were up 143 from the previous month This was the first time permits topped the one million mark since June 2008 Projects with 5 or more units soared 406 I believe this apartment development will continue until job growth and lender requirements improve

Industrial vacancy has remained relatively low compared to office and retail vacancy percentages However the growth of e-commerce in industrial real estate is expected to be a giant leap for our California market With the evolution of on-line retailing and their push for ever

shorter product delivery windows companies who build and respond to these needed logisticsdistribution centers will do well Around the world there is more money for industrial development than the last 20 to 25 years ldquoThere is a paradigm shift in the marketplacerdquo according to Greg Goodman CEO of Goodman Group ldquoand itrsquos a generational shift If yoursquove got grandchildren you know they do everything onlinerdquo Goodman Group is already taking advantage of this new paradigm Theyrsquove invested $24 billion in industrial development around the world and 40 of it is E-commerce related It sees the US market as the largest globally over the next 10 years They are looking for opportunities in key West Coast hubs in Los Angeles San Francisco and Seattle with New York New Jersey and Philadelphia to be targeted on the East Coast

Class 1 railways have continued to invest in themselves to help meet the anticipated E-commerce Along with Railroads changes in trucking regulations rising fuel prices the specter of cap amp trade taxes the need for same day delivery and the expansion of inland ports industrial development must change

[ Continues Next Page ]

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

For More Information

STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

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Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

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For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

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This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

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American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

[ Continues Next Page ]

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law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

For More Information

Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

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obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

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Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 4: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

Jet Propulsion Laboratory 2013 Outlooklt General euGene tattini (uSaF ret) Deputy Director NASA Jet Propulsion Laboratory

innovationsPersPectives bull Newsletter bull sUmmer 2013

Following its spectacular landing last August Mars Science Laboratoryrsquos Curiosity rover continues to

carry out an extremely productive science mission near its landing site at Gale Crater Much to the delight of the science team the rover discovered an ancient lakebed remarkably close to Curiosityrsquos landing location offering an excellent environment in which to search for signs that life could have ever existed there After it has completed a thorough study of the site the rover will proceed to its ultimate destination Mount Sharp a geologically rich peak that offers insight into many eras of Martian history

Many teams at JPL are busy this year preparing a handful of new Earth science missions for launch in 2014 and 2015 These include Orbiting Carbon Observatory 2 a satellite that will monitor carbon dioxide Soil Moisture Active Passive (SMAP) a mission designed to measure water in the top layer of Earthrsquos soil to understand the planetrsquos water carbon and energy cycles RapidScat an ocean wind monitor that will be installed on the International Space Station and Jason 3 a satellite that will make highly accurate measurement of global sea level This June we will commemorate the 35th anniversary of the launch of Seasat a trailblazing JPL mission that lead the way for many subsequent Earth science flight projects at the Laboratory

Among our spacecraft conducting space-based astronomy two missions have been in the news with recent key findings In March 2013 Planck a European Space Agency mission on which JPL is a partner delivered the most highly detailed panorama yet of the universe at a very early stage of its existence revealing it to be 80 million to 100 million years older than previously thought Scientists on Kepler a mission that JPL collaborates on with NASArsquos Ames Research Center

announced in April that the observatory spacecraft found the most Earth-like planet yet in its survey of planets orbiting other stars

JPLrsquos solar system exploration missions continue on schedule The Jupiter-bound Juno spacecraft is due to fly by Earth in October 2013 while the ion-propulsion-powered Dawn is en route to the dwarf planet Ceres the largest object in the asteroid belt where it will arrive in 2015

On a personal note the highly stimulating dozen years that I have spent at JPL will wind up this summer as I make plans for my retirement Following my long federal service in the military my time at JPL allowed me not only to contribute to the Laboratoryrsquos fascinating work in space exploration but to participate as well in many rewarding collaborations such as our relationship with Technolink This therefore will be my final informational update for the associationrsquos newsletter I hope that like me you will continue to be inspired by the amazing accomplishments of JPL and NASA as they push the bounds of human knowledge

Jet ProPulSion laBoratorywwwjplnasagov

For More Information

Juno space probe at Jupiter (NASA) Credit NASAJPL Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

The Path to Practical Hypersonics -Boeing X-51A WaveRider Sets Record with Successful 4th Flight Daryl G Pelc Vice President of Engineering amp Technology Phantom Works Defense Space amp Security The Boeing Company

innovationsPersPectives bull Newsletter bull sUmmer 2013

W ith a Boeing X-51A WaveRider unmanned hypersonic vehicle firmly tucked under its wing

the US Air Force B-52H Stratofortress swung into position and roared down Runway 4 at Edwards Air Force Base took off into the clear dry desert air and turned toward the Pacific Ocean to begin a historic mission on May 1 2013

The Boeing X-51A WaveRider achieved the longest air-breathing scramjet-powered hypersonic flight in history flying for three and a half minutes on scramjet power and accelerating to a hypersonic speed in excess of Mach 51 The vehicle flew for a total time of more than six minutes

ldquoThis demonstration of a practical hypersonic scramjet engine is a historic achievement that has been years in the makingrdquo said Darryl Davis president Boeing Phantom Works ldquoThis test proves the technology has matured to the point that it opens the door to practical applications such as advanced defense systems and more cost-effective access to spacerdquo

The US Air Force Research Laboratory the Defense Advanced Research Projects Agency (DARPA) with industry partners Boeing and Pratt amp Whitney Rocketdyne collaborated on the X-51A WaveRider Scramjet Engine Demonstrator program to display hypersonic flight capability On the fourth flight the X-51A team had two main objectives ndash to complete a full-duration run that is to accelerate the X-51A under scramjet power until the fuel ran out ndash and to study fuel staging from one location to another within the engine combustion chamber to characterize advance combustion efficiency performance

At nearly 50000 feet the B-52 released the X-51A over the sea range at Point Mugu Naval Air Warfare Center Four seconds later the solid rocket US Army tactical missile booster accelerated the X-51A to about Mach 48 before the booster and a connecting interstage were jettisoned From that point the X-51A scramjet engine fired up and pushed

the vehicle to hypersonic speeds over Mach 51 traveling more than a mile a second The flight exceeded the previous record set by the program in 2010 and completed its mission requirements including burning all its fuel

ldquoThe vehicle was really clipping along Fixed on the telemetry you could see the fuel being sucked up and the acceleration climbing all the way to the endrdquo said Joseph Vogel director of Hypersonics for Boeing Phantom Works and the Boeing X-51A program manager

After more than three and a half minutes of powered flight with the scramjet engine as planned the X-51A made a controlled dive into the Pacific Ocean ending the six-minute test but providing Boeing and the Air Force with a bounty of valuable hypersonic flight information to study

ldquoThere is a lot of learning that can be leveraged by the US government industry and academia for years to come from this mission and previous missionsrdquo added Vogel ldquoItrsquos just the beginning of a new erardquo

cheryl SamPSonBoeing Phantom Workscherylasampsonboeingcomwwwboeingcom

For More Information

viDeo StorieS are availaBle at the FolloWinG linKS wwwboeingcomstoriesvideosvid_18_waveriderhtml wwwboeingcomboeingFeatures201305bds_x51_05_03_13page

US Air Force photo (Bobbi Zapka)A US Air Force B-52H Stratofortress from Edwards Air Force Base prepares to release the Boeing X-51A from 50000 feet above the Point Mugu Naval Air Warfare Center Sea Range The X-51A achieved the longest air-breathing scramjet-powered hypersonic flight in history May 1 flying for three and a half minutes on scramjet power at a top speed of Mach 51 The vehicle flew for a total time of more than six minutes The flight was the fourth X-51A test flight completed for the US Air Force Research Laboratory It exceeded the previous record set by the program in 2010

More News on Members visit wwwTECHNOLINKASSOCorg

Six Predictions for ldquoSoftware as a Servicerdquo Trends in 2013 and BeyondFeyzi Fatehi CEO Corent Technology Inc

innovationsPersPectives bull Newsletter bull sUmmer 2013

There are a lot of hype and noise in the market around the ldquoCloudrdquo As a veteran Silicon

Valley individual in my humble opinion it is all about delivering computing as a utility and ldquomoving from Computers to Computingrdquo (The same way we moved from individual electric generators at our homes and offices to regional power plants and eventually to the grid) Regardless of how one defines the Cloud at the end of the day itrsquos not about the computational power we have access to but what we do with it And what we do with computing power is running our software applications with it (The same way that it is not about watching ldquothe televisionrdquo but about watching a movie on the television) So it is how we use ldquothe cloudrdquo to access the software apps we need in a much more cost efficient way while maintaining security privacy and reliability of access From that perspective SaaS (Software as a Service) industry is at the heart of the Cloud space and as we see it is evolving in six fundamental ways in 2013 and over the next few years

To set the stage first letrsquos briefly discuss the many challenges that are currently facing software vendors who want to deliver their software ldquoas a Servicerdquo (hint moving your software ldquoto the Cloudrdquo will be the least of your problems)

While some of the challenges facing SaaS vendors are technical in nature many are operational administrative and service management related that ldquosoftwarerdquo vendors never had to face when selling traditional software licenses A SaaS provider by definition is a service provider and that requires a level of operational capability and expertise in order to support the necessary business activities and manage their cost of service delivery These are not capabilities that ISVs (Independent Software Vendors) typically have available to them

These capabilities include automated tenant provisioning tenant management subscription management subscription-based billing application usage metering and monitoring business activity reporting and application lifecycle management to name a few In

addition many SaaS business models will best be optimized for low cost of service delivery and scalability by supporting multi-tenancy another new unfamiliar and complex technology and architectural model for conventional software vendors to deal with

These SaaS oriented tenant centric capabilities must either be built into the original application or built independently as a business model enablement and support system Many refer to this next step in transformation as lsquoSaaSificationrsquo or lsquoSaaS-Enablementrsquo of a software application (that is very different than a standard ldquoCloudificationrdquo of a software application to run on the cloud) As many industry veterans have experienced transforming applications to scalable SaaS can be very expensive time and energy consuming and distract a company from its core application mission key differentiations and main domain expertise

Given the above challenges and opportunities lead us to our six key predictions about the way the SaaS industry will evolve in the next few years Software vendors will adopt SaaS Enablement technologiesThe ISVs who are transforming to be SaaS Providers will acquire SaaS Operations and Management capabilities to enable the SaaS specific business functions rather than use their own scares resources to develop those capabilities themselves (will focus on developing their Core and acquire their Context)

This is primarily a function of speeding time-to-market and keeping focus on core applicationindustry competencies SaaS Providers have additional responsibilities over their prior role as software vendors and must be able to provision and manage their tenants define and manage subscription offerings monitor and report operational status perform metering and billing functions and upgrade the tenant applications

The buy vs build decision for those SaaS-Enablement capabilities will tilt towards buy

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

SaaS Providers will start with an Isolated-Tenancy then move to Multi-Tenancy modelThe proportion of ISVs who go to market as SaaS using an Isolated Tenancy model will increase By avoiding the changes to make their software Multi-Tenant ISVs can defer that investment until the right time As their SaaS business expands and validates their market the significantly lower cost of service delivery in multi-tenant mode may encourage them to make the investment to transform their software to support Multi-Tenancy

Support of Multiple ldquoTenancy Modelsrdquo will become the norm for SaaSIn order to support existing customers and their application customizations to differentiate offerings and to meet specific market requirements SaaS Providers will support a hybrid approach where tenants can choose the SaaS tenancy model that suits them best

This requires an approach to SaaS enablement capable of handling tenants simultaneously in both Isolated and Multi-Tenant modes in order to enable a smooth transition

SaaS becomes multi-cloud and multi-geographyThe ability to manage a SaaS environment that extends across multiple Public Private or Hybrid clouds will become increasingly important Since SaaS offerings are inherently available worldwide it is advantageous to be able to centrally manage tenants while locating applications geographically in order to maximize performance for customers

This capability will also be critical for locating instances of applications and their data in countries that impose compliance privacy or other legal restrictions on the physical location of data

ldquoPrivate SaaSrdquo will emerge within the enterprise The techniques used to provide SaaS will be applied to large enterprise applications especially those global ones who have many separate divisions regions or countries that use the same software application The SaaS model as applied in this context of Private SaaS can be offered by the office of the CIO and effectively treat the corporationsrsquo sub-entities as tenants Private SaaS will enable better insight and control of the provisioning operation and management of the applications centrally by the office of the CIO resulting in significant cost savings and efficiencies across the enterprise

The Private SaaS model can be extended to outside entities such as franchisees suppliers and partners of the enterprise to establish invitation-only communities to a SaaS application and will become a mechanism to strengthen enterprise relationships

Cloud Providers will offer SaaS-EnablementManagement Capabilities to attract SaaS Providers As the overwhelming influence of SaaS on total cloud usage becomes more apparent to Cloud Providers they will increasingly be looking for ways to attract SaaS Providers to their cloud This ability to attract ISVs software resellers and integrators who wish to offer SaaS solutions will become a key value proposition to attract more SaaS Providers and thus more users to their cloud To accomplish this Cloud Providers will augment their standard PaaS services with new set of lsquoPaaS for SaaSrsquo capabilities

Innovations Six Predictions for ldquoSoftware as a Servicerdquo Trend in 2013 and Beyond

Feyzi Fatehi CEO Corent Technology Incwwwcloudbooknetfeyzi-fatehi

corent technoloGy incwwwcorenttechcom

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

Optimistic View of United States Engineering FutureKent W PeterSon Pe P2S Engineering Inc

future outlookPersPectives bull Newsletter bull sUmmer 2013

If there is one thing we can predict it is the unpredictability of the future Engineers constantly

reinvent the future I believe the United States has been and remains a world leader in creativity and innovation

Unfortunately students considering a technology-based education these days are confronted by stories of the growing numbers of engineers in countries such as India and China stories suggesting that many US-based engineering jobs will be outsourced The implicit message is that America doesnrsquot need to develop our own technical talent This is wrong and it is a dangerous message to send to those making decisions about colleges their majors and their careers

It is true that these developing countries produce more engineers than the United States but per capita production of engineers in those countries lags far behind that of the United States and those countries with their needs for basic infrastructure have ample work to keep their local engineers busy for decades The real question in the US is whether we are producing the technical talent we need to create new industries and address pressing problems in energy health care the environment sustainable manufacturing security and communications

The sound and vibrant economic health of our nation depends on innovation and creativity entrepreneurship flexibility and adaptability

While the United States education system is often criticized we sometimes overlook one of the main reasons others seek an engineering education in the

United States I believe it is due to our emphasis on hands-on approach and the fact that successful institutions encourage and reward creativity US engineering education should continue to allow creativity to flourish Our future will be determined by our ability to utilize the richness of human capacity

We have a local opportunity to witness this creativity with the upcoming uS Department of energy Solar Decathlon from october 3-13 in the orange county Great Park in irvine ca This event challenges twenty multidisciplinary collegiate teams to design build and operate solar-powered houses that are cost-effective energy-efficient and attractive

Open to the public free of charge the Solar Decathlon gives visitors the opportunity to tour the houses gather ideas to use in their own homes and learn how energy-saving features can help them save money today Public hours will be from 11 am to 7 pm daily refer to httpwwwsolardecathlongov for more information

uS DePartment oF enerGy Solar DecathlonOctober 3 to 13 2013 bull Orange County Great Parks in Irvine CA

httpwwwsolardecathlongov

Kent PeterSon P2S enGineerinG incwwwp2sengcom

For More Information

Credit Stefano PalteraUS Department of Energy Solar DecathlonWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Carbon Capture and the Future Energy MixDr JeFF reeD Director Market Development amp Emerging Technologies San Diego Gas amp Electricreg Southern California Gas Company Sempra Energy Utilities

PersPectives bull Newsletter bull sUmmer 2013

energy amp sustainability

Although there is no consensus on the pace and magnitude of climate change that will result from

increasing levels of carbon dioxide in the atmosphere there is no question that atmospheric carbon dioxide levels are increasing and that national policy calls for a dramatic reduction in the amount of carbon dioxide released into the atmosphere from energy use over the next several decades In May National Oceanic and Atmospheric Association announced that atmospheric CO2 levels reached a daily average above 400 parts per million (ppm) for the first time in human history Just 200 years ago prior to the industrial age CO2 levers were only about 280 ppm Because CO2 absorbs sunlight and re-emits it as radiant heat it is classified as a greenhouse gas or GHG Other GHGs include water vapor carbon dioxide methane nitrous oxide and ozone Absent these GHGs temperatures on Earth would be on average about -2ordmF rather than 57ordmF So we can all be thankful for our GHGs

But too much of a good thing can be bad We have all heard dire warnings that CO2 emissions from fossil fuel combustion may cause Earthrsquos average temperatures to increase several degrees This may be catastrophic for life as we know it At a minimum vast amounts of polar ice will melt and cause catastrophic flooding as sea levels rise

Using energy more efficiently and switching to solar and wind power can limit CO2 emissions and represent our first line of defense But we still need to deal with the millions of tons of CO2 produced each year by fossil fuel power plants and industrial processes like refineries Can we somehow capture CO2 emissions from these facilities and keep it out of the atmosphere If so can this be accomplished at a reasonable cost

The short answers are yes and yes Approaches to CO2 capture fall into three categories pre-combustion technologies post combustion and oxy-fuel combustion technologies

Pre-combustion CO2 Capture Pre-combustion CO2 capture involves removing the carbon from the fuel prior to combustion When heated in the absence of air coal petroleum natural gas and even biomass break apart into their two primary constituents carbon (in the form of CO2) and hydrogen This process is called gasification or reforming Because of their significant size differences hydrogen and CO2 molecules are easy to separate using selective membranes adsorbent solids or absorbent liquids When hydrogen combusts energy is released and water is produced Thus energy generated from hydrogen is in essence zero-carbon power

While pre-combustion CO2 capture systems use well proven technologies heating the feedstock and purifying the produced gases is complex expensive and energy intensive Pre-combustion systems can double or triple the cost of power production and cut the overall power plant efficiency in half As a result no pre-combustion power plants have been built to date but at least two (heavily subsidized) projects are planned SCS Energy is developing a $28 IGCC (Integrated Gasification Combined Cycle) power plant in Kern County California and Summit Power is developing an IGCC power plant near Odessa Texas

Post-combustion CO2 CapturePost-combustion CO2 capture technology employs chemicals to remove the CO2 from the exhaust streams of conventional power systems such as boilers turbines or engines This is challenging because the enormous quantities of exhaust gases are mostly nitrogen with only 3 to 12 percent CO2 The CO2 contained in power plant exhaust streams can be separated from the nitrogen using adsorbent solids or absorbent liquids However extremely large volumes of exhaust air must be processed to capture a relatively small amount of CO2 This process is relatively complex expensive and uses a lot of energy But post-combustion capture systems are promising because they can be retrofitted into existing power plants which will reduce CO2 emissions more rapidly than building new plants with pre-combustion technology

[ Continues Next Page ]

File Attachment
Pre-Combustion CO2 Capture Illustration
File Attachment
Post Combustion CO2 Capture Illustration

More News on Members visit wwwTECHNOLINKASSOCorg

Energy amp Sustainability Carbon Capture and the Future Energy Mix

Oxy-fuel Combustion Oxy-fuel combustion is an innovative new technology derived from rocket science ndash the Space Shuttle main engine use oxy-fuel combustion Oxy-fuel power generation simplifies post-combustion capture by eliminating nitrogen from the combustion process The exhaust stream from oxy-fuel combustion contains only water vapor and CO2 When cooled the water vapor condenses to liquid and only CO2 remains so no special CO2 separation equipment is required

13

13

13

13

13

13

13

13

13

San DeiGo GaS anD electricwwwsdgecom

For More Information

The ldquoAchilles Heelrdquo of oxy-fuel technology lies in separating oxygen from air Typically this is done by cooling air to the point that the oxygen turns to liquid at about -297oF Obviously this requires a lot of energy Fortunately oxy-fuel combustion releases substantially more energy than conventional power systems and this extra energy more than offsets the energy consumed in producing oxygen The efficiency of oxy-fuel power plants can reach 60 including the energy used to produce the oxygen

Oxy-fuel combustion technology is currently undergoing tests a facility near Bakersfield by Clean Energy Systems (CES) based in Rancho Cordova CA CES was founded in 1993 by retired Aerojet rocket scientists to fulfill their dream of ldquopower without pollutionrdquo Now 20 years later CES is working closely with Siemens on the first commercial oxy-fuel power plant deployments in both new and existing facilities

So yes we know how to capture the CO2 emissions from fossil fuel power plants and industrial processes And yes it appears that at least one technology oxy-fuel combustion will be cost competitive with conventional power plants within the next few years

More News on Members visit wwwTECHNOLINKASSOCorg

The GridWise Alliance and the Smart Grid Policy CenterGrid Modernization Indexlee Krevat Director Smart Grid San Diego Gas amp Electric amp GridWise Alliance Board of DirectorsBecKy harriSon CEO GridWise Alliance

PersPectives bull Newsletter bull sUmmer 2013

Our digital economy is becoming increasingly dependent on an affordable secure reliable

and resilient electric grid Modernizing our grid is key to ensuring that the grid can meet these growing requirements while enabling an ldquoall of the aboverdquo energy policy that effectively and efficiently integrates all types of new devices to the grid including customer-owned distributed energy resources and electric vehicles for a sustainable energy future

The electric utility industry is in transition It is moving from a commodity business where power flowed one way to a services business where its customers are now both producers and consumers ndash ldquoprosumersrdquo - and where new innovations allow for a different paradigm around how energy is produced delivered and used In this new environment the grid will play a key role in balancing supply and demand side capabilities to optimize the electric energy value chain from generation through consumption Consumers will be in the drivers seat making value choices on how they want to interact with their energy service providers how and from whom they purchase electricity and even if they become producers themselves

The electric utility industry is highly regulated both at the state and federal level States are playing a major role in how this transition will take place in their jurisdictions and how fast the transition will be enabled by a modern electrical delivery system State regulators will approve expenditures and set prices for investor owned utilities in their states and may also have an influence on municipal electric utilities and cooperative electric utilities The state regulators must work within the authority that they have been granted under state policies

Over the last twenty plus years the business models and regulatory frameworks across the fifty states and the District of Columbia have changed with the introduction of wholesale deregulations retail deregulations and regional transmission organizations In some jurisdictions the utilities have been ldquounbundledrdquo and the

transmission and distribution companies are no longer associated with the generation companies and in some case no longer own the relationships with end customers New retail service providers are introducing new options for bundling and billing for electric energy usage Where there was once a standard business model for investor owned utilities (IOUs) that had them controlling the entire electric energy value chain from generators to customers there is now a diversity of business models

These business model differences and the differences in state policies and regulations have an impact on the benefits and sequencing of grid modernization investments As the GridWise Alliance (GWA) and the Smart Grid Policy Center (SGPC) examined these issues they determined that one of the challenges to advancing grid modernization was a lack of clarity around the interdependencies of state policies to utility grid modernization investments and the ability to identify and share best practices in these areas

To address this issue the GWASGPC have created the first ever state-by-state Grid Modernization Index (GMI) The purpose of the GMI is to evaluate and communicate the status of electric grid modernization in the United States and gain a clear understanding of the interdependencies of state policies and regulations to utility investments in modernization of the grid

The GMI produces a score for each state The term state when used to evaluate grid modernization criteria refers to the public utility commission state legislature andor the greater majority of ESPs in the state In other words the state is being measure for moving forward with grid modernization regardless of which entities within the state are driving progress forward The questions in the policy section can be rated a high score if the majority of utilities in the state are moving forward in these areas (eg utilities have data security policies even if not required to by the state) without policies requiring them to do so

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

The GMI is based on a scorecard that clearly defined a set of criteria to evaluate and convey the progress and impact of this transformative set of improvements to the nationrsquos electric infrastructure GWASGPC intend to make the GMI an annual ranking index by state that identifies the current state and tracks progress over time The index has three components

1 State policies and regulatory enablers for investment2 Investments throughout the state in customer-enabling technologies3 Investments throughout the state in grid-enhancement technologies

Some of the elements that compose the state policies and regulatory enablers section of the index include

bull Does the state have a grid modernization strategy policy or a requirement that electric service providers (ESPs) in the state develop and submit a planbull Does the state have an Energy Sustainability Environmental Plan andor Renewable Portfolio Standard or Goalbull Does the state have or does the commission require ESPs to have securitycyber-security plan

The customer-enabling technology investment section of the index includes the following elements

bull Is there a platform that allows third party device integration (eg Home Area Network devices such as in-home displays programmable communicating thermostats smart appliances electric vehicle charging) with real-time smart meter databull Is customer educationoutreach on grid modernization being implemented successfullybull Are software analytics being used to segment understand and communicate with customers

The modernization of grid operations section of the index looks at whether ESPs in the state are implementing technologies on the electric system to deliver the benefits of a modernized grid The technologies and capabilities composing the index include

bull Energy storage leveraged as a tool for system planning bull Price responsive andor ride-through (voltage andor frequency) capable microgrids

bull Integration of Distribution Management System functionality with sensor data capacitor bank monitoring andor control voltage regulator monitoring andor control storage charge andor dischargebull ldquoSelf-healingrdquo capability (ie to autonomously operate andor reconfigure)

To ensure consistency of interpretation and scoring the GWA has established a GMI project team made up of its members to research the progress of grid modernization in each state utilizing published documents and interviews with key stakeholders Leveraging this information the project team scored each criteria question for each state

GWASGPC will evaluate the data to determine the impact policy is having on advancing grid modernization investments An example of this is the impacts of net metering policies on investments It has been demonstrated that these policies can lead to higher penetration of distributed solar however if the right pricing models are not in place for infrastructure services needed to support these new higher penetration levels of distributed solar there may be a challenge to fund the investments on the grid needed to effectively integrate these new distributed generation sources in a manner that maintains the basic reliability and resiliency of the grid

GWASGPC has established an advisory committee made up of key stakeholders to guide the implementation of this index as well as provide feedback on the results and future enhancements which will increase the value over time

The GridWise Alliance (GWA) is a coalition of electricity industry stakeholders that brings together electric utilities industry suppliers and service providers from the equipment communications and information technology sectors Joined by universities national laboratories and others the GWA works to enhance electric grid performance and to transform our nationrsquos electric system to meet the needs of the 21st century

The Smart Grid Policy Center (SGPC) is a not-for-profit foundation of public and private smart grid stakeholders who are aligned around a shared vision to transform and modernize the US electric system

Energy amp Sustainability The GridWise Alliance and the Smart Grid Policy Center Grid Modernization Index

GriDWiSe alliancewwwgridwiseorg

the Smart GriD Policy centerwwwgridwiseorgresources_sgpclibasp

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

SustainabilityItrsquos EncouragingBlaKe StePhenS aia leeD aP Architecture Professor Architecture and Drafting Department Chair

PersPectives bull Newsletter bull sUmmer 2013

Locally this has been a spring of encouragement While the World the Nation and the State seem

to be perpetually stumbling in the fly trap of politics at a more grass roots level there seems to be an emerging sense of clarity People that I speak with are seeing things realistically and are acting positively on what they see

A huge sea change locally has been the decision to close the San Onofre Nuclear Generating Station (SONGS) I have mixed feelings on this but overall believe itrsquos a powerfully positive change looking forward At a picnic over the past weekend I met a plant engineer there who had been laid off and we discussed his angst at leaving the area for a new job as well as the problems at the plant I feel for the sixteen-hundred employees who worked at the plant and their dislocation In my mind I counter that with the dislocation of nine million people within fifty miles of the plant if the plant were to severely malfunction that would be a human and environmental disaster on an unimaginable scale

Unfortunately the decades of waste generated by the plant remains stored on-site and that will continue into the distant future unless we create a national repository for nuclear waste Who would step up politically to accept that huge responsibility in their state With our seismic history how vulnerable are we to a huge disaster from stored waste when we have that earthquake or tsunami

Reading local blogs and environmental blogs itrsquos been proposed that photovoltaic panels have been installed over the last three years at a rate that replaces the power

generation lost with the closure of SONGS While that seems implausible a Google Earth tour of two year old satellite photos of Southern California shows rooftop after rooftop with photovoltaics Locally there are large installations on the roofs of Costco Kohls and Wal-Mart On a residential scale the systems have become affordable and economically viable a trade-off for escalating power bills at worst While this shift is difficult for the large power companies it is a positive force for the environment local employment and localization of infrastructure

The rapidly reinvigorated real estate market has also been the driver of many new mixed-use residential and commercial buildings This emerging trend of more pedestrian centric urban development has just begun to emerge in Orange County but in Los Angeles many properties are advertised with the local lsquowalk scorersquo to draw tenants and buyers who are opting out of the car culture in their neighborhood choices In Laguna Niguel there are two high density mid-rise residential complexes planned and under construction near the

13

13 13 13 13 13 13

13

13 13 13 13 13 13

Prius13 at13 home13 during13 the13 work13 week13 In13 Irvine13 the13 new13 175013 unit13 Los13 Olivos13 apartment13 community13 comes13 with13 retail13 shops13 restaurants13 and13 the13 Spectrum13 within13 short13 walk13 on13 a13 dedicated13 pedestrian13 route13 As13 the13 job13 market13 has13 improved13 the13 lack13 of13 affordable13 housing13 has13 spurred13 this13 kind13 of13 urban13 infill13 development13 and13 has13 the13 potential13 to13 create13 population13 density13 that13 supports13 mass13 transit13 While13 many13 of13 us13 would13 prefer13 a13 single13 family13 home13 with13 a13 pool13 and13 a13 garden13 that13 model13 is13 out13 of13 reach13 of13 most13 young13 people13 unless13 they13 opt13 for13 a13 two13 hour13 commute13 to13 the13 Inland13 Empire13 The13 alternative13 of13 living13 in13 a13 walkable13 community13 is13 a13 much13 more13 sustainable13 and13 affordable13 alternative13 If13 your13 interest13 is13 piqued13 try13 a13 Metrolink13 ten13 dollar13 all13 weekend13 pass13 and13 see13 what13 you13 can13 explore13 on13 foot13 from13 your13 neighborhood13 It13 includes13 Metrolink13 rail13 travel13 and13 the13 LA13 subway13 and13 bus13 system13 13

13 13 13 13 13

13 13 13 13 13 Irsquom13 also13 encouraged13 when13 I13 shop13 for13 groceries13 and13 split13 my13 time13 between13 Costco13 Trader13 Joersquos13 Sprouts13 and13 Whole13 Foods13 The13 cost13 of13 organic13 foods13 is13 dropping13 as13 the13 cost13 of13 other13 household13 commodities13 is13 rising13 Could13 demand13 dictate13 an13 affordable13 alternative13 to13 the13 highly13 processed13 food13 offerings13 of13 big13 agribusiness13 A13 look13 at13 the13 empty13 or13 full13 parking13 lots13 of13 our13 food13 stores13 confirms13 that13 a13 shift13 in13 preference13 is13 well13 underway13 13

13 13 13 13 13 Our13 health13 as13 individuals13 depends13 on13 our13 genetics13 and13 then13 very13 much13 our13 lifestyles13 Were13 we13 programmed13 to13 sit13 or13 sleep13 through13 ninety13 percent13 of13 our13 days13 or13 just13 be13 a13 little13 more13 physically13 active13 Is13 a13 gym13 treadmill13 under13 fluorescent13 lights13 equal13 to13 a13 walk13 on13 a13 shady13 arboretum13 path13 Is13 a13 fastfood13 chemically13 contrived13 sandwich13 equal13 to13 a13 salad13 al13 fresco13 Is13 the13 possible13 social13 interface13 of13 a13 train13 ride13 to13 downtown13 Los13 Angeles13 equal13 to13 a13 cell13 phone13 call13 in13 an13 SUV13 on13 a13 traffic13 clogged13 freeway13 What13 nurtures13 us13 improves13 our13 community13 and13 allows13 our13 environment13 to13 do13 itrsquos13 amazing13 job13 of13 continually13 healing13 itself13 13

13 13 13 13 13 Itrsquos13 encouraging13

13

13

13

13

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

Metrolink Station (roughly at Crown Valley and the 5 Freeway) Future residents who work near any rail transit station could conceivably leave the Prius at home during the work week In Irvine the new 1750 unit Los Olivos apartment community comes with retail shops restaurants and the Spectrum within short walk on a dedicated pedestrian route As the job market has improved the lack of affordable housing has spurred this kind of urban infill development and has the potential to create population density that supports mass transit While many of us would prefer a single family home with a pool and a garden that model is out of reach of most young people unless they opt for a two hour commute to the Inland Empire The alternative of living in a walkable community is a much more sustainable and affordable alternative If your interest is piqued try a Metrolink ten dollar all weekend pass and see what you can explore on foot from your neighborhood It includes Metrolink rail travel and the LA subway and bus system

Irsquom also encouraged when I shop for groceries and split my time between Costco Trader Joersquos Sprouts and Whole Foods The cost of organic foods is dropping as the cost of other household commodities is rising Could demand dictate an affordable alternative to the highly processed food offerings of big agribusiness A look at the empty or full parking lots of our food stores confirms that a shift in preference is well underway

BlaKe StePhenS aia leeD aPSaddleback College Architecturewwwsaddlebackeduatasarchitecturebstephenssaddlebackedu

For More Information

Our health as individuals depends on our genetics and then very much our lifestyles Were we programmed to sit or sleep through ninety percent of our days or just be a little more physically active Is a gym treadmill under fluorescent lights equal to a walk on a shady arboretum path Is a fastfood chemically contrived sandwich equal to a salad al fresco Is the possible social interface of a train ride to downtown Los Angeles equal to a cell phone call in an SUV on a traffic clogged freeway What nurtures us improves our community and allows our environment to do itrsquos amazing job of continually healing itself

Itrsquos encouraging

13

13 13 13 13 13 13

Energy amp Sustainability SustainabilityItrsquos Encouraging

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Trademarks Proper Use is ParamountBilly a roBBinS eSq Novak Druce Connolly Bove + Quigg LLP

legal beatPersPectives bull Newsletter bull sUmmer 2013

Intellectual Property rights are some of a companyrsquos most valuable assets Among those Intellectual

Property rights are trademarks and service marks When a company does not use its marks or uses them incorrectly rights in those marks may be weakened or may be lost It is therefore extremely important and critical for companies to take the necessary steps to insure that their marks are used correctly

According to the United States Trademark Laws rights in marks whether they be trademarks or service marks are acquired through bona fide use of the mark in commerce Merely use in an attempt to reserve rights in a mark is not proper

If a company ceases use of a mark it may lose the rights in that mark Pursuant to the provisions of the United States Trademark Law 15 USC sect1127 non-use of a mark for three consecutive years creates a rebuttable presumption of abandonment Typically the abandonment will only occur if the non-use is accompanied by an intent not to use the mark on the goods or services in the future If the owner of the rights to the mark can produce proof showing that the non-use was temporary and that there was a bona fide intent to use the mark on goods or services in the future then the presumption of abandonment is rebutted

A trademark or service mark is a source indicator That is when properly used the consuming public recognizes that the product or service bearing the mark originates from a specific source In order to reinforce the mark and its significance to the consuming public the owner of the mark must always use the mark as a proper adjective followed by the generic term For example DELL computer for a trademark and Outback restaurant for a service mark The mark should always be used in a way causing it to stand out from the surrounding copy This can be done by capitalizing the mark placing the mark in all upper case or utilizing a distinct font for the mark In addition thereto the proper trademark notice symbol should be utilized with the mark That symbol would be the reg if the mark has been registered in the United States Patent and Trademark Office If the mark has

not been registered then it would be improper to utilize the reg symbol and in fact by doing so there have been cases ruling that this would be a fraud on the public and rights to the mark could be lost If a mark has not been registered in the United States Patent and Trademark Office then one may utilize the ldquoTMrdquo symbol or ldquoSMrdquo symbol and if desired these letters may be placed within a circle This signifies that the owner used the mark as a trademark or service mark but that it is not yet registered The mark should never be used as a noun and it should never be used in the possessive form (unless the mark is in fact possessive) and it should never be used in plural form (unless the mark is in fact plural)

Trademark owners and particularly those individuals in the marketing departments typically like to adopt marks which are highly descriptive and in fact can become the names for the products If this is done and the mark is then used as a proper noun the mark may become the generic name for the product and when that is done the mark will have lost its brand name significance and can no longer function as a source identifier for the trademark ownerrsquos goods or services There are many examples of formerly protected trademarks which have become generic terms as a result of the improper use of the mark as a proper noun For example ESCALATOR ZIPPER PILATES CELLOPHANE

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

As above indicated rights in a mark are acquired through use of the mark in commerce There is no requirement under the law for a mark to be registered however very important presumptions are acquired as a result of registration of the mark in the United States Patent and Trademark Office Those presumptions are that the registration is valid that the owner identified is in fact the rightful owner of the mark ldquoconstructive noticerdquo of the registrantrsquos claim of ownership of the mark and after five years of continuous use and upon filing of the proper documents in the United States Patent and Trademark Office that the mark is incontestable There is also a provision in the United States Trademark Law that if one has a bona fide intention to use a mark on goods or services even though actual use has not yet begun an application for registration of the mark can be filed in the United States Patent and Trademark Office This will establish the filing date of the application as a priority date for that mark which can become important at a later time in the event of challenges to the mark Upon filing the intent to use application for registration it will be prosecuted through the Trademark Office and if it meets the qualifications of a proper mark and there are no other marks that would prohibit acquiring the registration then a Notice of Allowance is issued providing the owner a period of six months from the date of the Notice of

Allowance within which to use the mark with the ability to extend that time for additional six-month periods (upon payment of fees) up to a maximum period of thirty-six months

To help insure that the marks are used correctly and to lower the risk that the marks will become weakened or generic because of misuse it is extremely important that a company educate its employees and the public on the proper use of its marks In order to accomplish this the company should develop trademark usage guidelines and distribute those to various publications that utilize the companyrsquos marks to be sure that the mark is properly used These trademark usage guidelines should also be distributed to the employees of the company so that they will utilize the companyrsquos marks properly It is also extremely important that the company develop a policing program which will detect improper use of its marks by the public or by its employees When such improper use is detected then it is important that the company take immediate steps to correct the improper use When such is done documentation should be developed and maintained so that if a challenge is ever made regarding the improper use the company can clearly illustrate that such was followed through thus further enhancing the companyrsquos rights in its marks

Billy roBBinSBillyRobbinsnovakdrucecomwwwnovakdrucecom

For More Information

Energy amp Sustainability SustainabilityItrsquos Encouraging

TERRy R orsquoNEiLLldquoThe Life Insurance KitrdquoThe Truth About Life Insurance Estate Planning in the 21st Century

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

BooK inFowwwtheoneillcocombookhtml For More

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COMMERCIAL REAL ESTATEWhere are we and where are we goinglarry S Bloomer President R E Development Group

real estatePersPectives bull Newsletter bull sUmmer 2013

One of my real estate axioms commercial real estate always follows residential real estate

When residential real estate goes down commercial real estate follows And when residential real estate goes up commercial real estate follows

As we have seen both residential and commercial have been struggling since 2007 or 2008 In many US cities residential is picking up momentum Some home values have increased to equal or exceed their loan values (finally) New home construction has also been revived in selected areas Nationally single family home sales were up 3 But will this continue Unemployment remains high

The mortgage rates have risen for the last three consecutive weeks with Freddie Macrsquos survey of lenders pegging the average 30 Year fixed rate home loan at 359 up from almost a record low of 335 15 Year rates are now at 277 While both these rates are still very low only rock solid borrowers will qualify for them If the Feds start cutting back on their bond buying program as some of their officials indicated this week interest rates will rise more negatively effecting single family housingrsquos affordability

The biggest commercial real estate winner in Southern California is multi-family development The lack of affordable single family homes to individuals and families and their ability to qualify for loans has drastically increased the demand for this apartment category In April building permits were up 143 from the previous month This was the first time permits topped the one million mark since June 2008 Projects with 5 or more units soared 406 I believe this apartment development will continue until job growth and lender requirements improve

Industrial vacancy has remained relatively low compared to office and retail vacancy percentages However the growth of e-commerce in industrial real estate is expected to be a giant leap for our California market With the evolution of on-line retailing and their push for ever

shorter product delivery windows companies who build and respond to these needed logisticsdistribution centers will do well Around the world there is more money for industrial development than the last 20 to 25 years ldquoThere is a paradigm shift in the marketplacerdquo according to Greg Goodman CEO of Goodman Group ldquoand itrsquos a generational shift If yoursquove got grandchildren you know they do everything onlinerdquo Goodman Group is already taking advantage of this new paradigm Theyrsquove invested $24 billion in industrial development around the world and 40 of it is E-commerce related It sees the US market as the largest globally over the next 10 years They are looking for opportunities in key West Coast hubs in Los Angeles San Francisco and Seattle with New York New Jersey and Philadelphia to be targeted on the East Coast

Class 1 railways have continued to invest in themselves to help meet the anticipated E-commerce Along with Railroads changes in trucking regulations rising fuel prices the specter of cap amp trade taxes the need for same day delivery and the expansion of inland ports industrial development must change

[ Continues Next Page ]

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

For More Information

STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

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Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

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This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

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American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

[ Continues Next Page ]

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law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

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Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 5: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

The Path to Practical Hypersonics -Boeing X-51A WaveRider Sets Record with Successful 4th Flight Daryl G Pelc Vice President of Engineering amp Technology Phantom Works Defense Space amp Security The Boeing Company

innovationsPersPectives bull Newsletter bull sUmmer 2013

W ith a Boeing X-51A WaveRider unmanned hypersonic vehicle firmly tucked under its wing

the US Air Force B-52H Stratofortress swung into position and roared down Runway 4 at Edwards Air Force Base took off into the clear dry desert air and turned toward the Pacific Ocean to begin a historic mission on May 1 2013

The Boeing X-51A WaveRider achieved the longest air-breathing scramjet-powered hypersonic flight in history flying for three and a half minutes on scramjet power and accelerating to a hypersonic speed in excess of Mach 51 The vehicle flew for a total time of more than six minutes

ldquoThis demonstration of a practical hypersonic scramjet engine is a historic achievement that has been years in the makingrdquo said Darryl Davis president Boeing Phantom Works ldquoThis test proves the technology has matured to the point that it opens the door to practical applications such as advanced defense systems and more cost-effective access to spacerdquo

The US Air Force Research Laboratory the Defense Advanced Research Projects Agency (DARPA) with industry partners Boeing and Pratt amp Whitney Rocketdyne collaborated on the X-51A WaveRider Scramjet Engine Demonstrator program to display hypersonic flight capability On the fourth flight the X-51A team had two main objectives ndash to complete a full-duration run that is to accelerate the X-51A under scramjet power until the fuel ran out ndash and to study fuel staging from one location to another within the engine combustion chamber to characterize advance combustion efficiency performance

At nearly 50000 feet the B-52 released the X-51A over the sea range at Point Mugu Naval Air Warfare Center Four seconds later the solid rocket US Army tactical missile booster accelerated the X-51A to about Mach 48 before the booster and a connecting interstage were jettisoned From that point the X-51A scramjet engine fired up and pushed

the vehicle to hypersonic speeds over Mach 51 traveling more than a mile a second The flight exceeded the previous record set by the program in 2010 and completed its mission requirements including burning all its fuel

ldquoThe vehicle was really clipping along Fixed on the telemetry you could see the fuel being sucked up and the acceleration climbing all the way to the endrdquo said Joseph Vogel director of Hypersonics for Boeing Phantom Works and the Boeing X-51A program manager

After more than three and a half minutes of powered flight with the scramjet engine as planned the X-51A made a controlled dive into the Pacific Ocean ending the six-minute test but providing Boeing and the Air Force with a bounty of valuable hypersonic flight information to study

ldquoThere is a lot of learning that can be leveraged by the US government industry and academia for years to come from this mission and previous missionsrdquo added Vogel ldquoItrsquos just the beginning of a new erardquo

cheryl SamPSonBoeing Phantom Workscherylasampsonboeingcomwwwboeingcom

For More Information

viDeo StorieS are availaBle at the FolloWinG linKS wwwboeingcomstoriesvideosvid_18_waveriderhtml wwwboeingcomboeingFeatures201305bds_x51_05_03_13page

US Air Force photo (Bobbi Zapka)A US Air Force B-52H Stratofortress from Edwards Air Force Base prepares to release the Boeing X-51A from 50000 feet above the Point Mugu Naval Air Warfare Center Sea Range The X-51A achieved the longest air-breathing scramjet-powered hypersonic flight in history May 1 flying for three and a half minutes on scramjet power at a top speed of Mach 51 The vehicle flew for a total time of more than six minutes The flight was the fourth X-51A test flight completed for the US Air Force Research Laboratory It exceeded the previous record set by the program in 2010

More News on Members visit wwwTECHNOLINKASSOCorg

Six Predictions for ldquoSoftware as a Servicerdquo Trends in 2013 and BeyondFeyzi Fatehi CEO Corent Technology Inc

innovationsPersPectives bull Newsletter bull sUmmer 2013

There are a lot of hype and noise in the market around the ldquoCloudrdquo As a veteran Silicon

Valley individual in my humble opinion it is all about delivering computing as a utility and ldquomoving from Computers to Computingrdquo (The same way we moved from individual electric generators at our homes and offices to regional power plants and eventually to the grid) Regardless of how one defines the Cloud at the end of the day itrsquos not about the computational power we have access to but what we do with it And what we do with computing power is running our software applications with it (The same way that it is not about watching ldquothe televisionrdquo but about watching a movie on the television) So it is how we use ldquothe cloudrdquo to access the software apps we need in a much more cost efficient way while maintaining security privacy and reliability of access From that perspective SaaS (Software as a Service) industry is at the heart of the Cloud space and as we see it is evolving in six fundamental ways in 2013 and over the next few years

To set the stage first letrsquos briefly discuss the many challenges that are currently facing software vendors who want to deliver their software ldquoas a Servicerdquo (hint moving your software ldquoto the Cloudrdquo will be the least of your problems)

While some of the challenges facing SaaS vendors are technical in nature many are operational administrative and service management related that ldquosoftwarerdquo vendors never had to face when selling traditional software licenses A SaaS provider by definition is a service provider and that requires a level of operational capability and expertise in order to support the necessary business activities and manage their cost of service delivery These are not capabilities that ISVs (Independent Software Vendors) typically have available to them

These capabilities include automated tenant provisioning tenant management subscription management subscription-based billing application usage metering and monitoring business activity reporting and application lifecycle management to name a few In

addition many SaaS business models will best be optimized for low cost of service delivery and scalability by supporting multi-tenancy another new unfamiliar and complex technology and architectural model for conventional software vendors to deal with

These SaaS oriented tenant centric capabilities must either be built into the original application or built independently as a business model enablement and support system Many refer to this next step in transformation as lsquoSaaSificationrsquo or lsquoSaaS-Enablementrsquo of a software application (that is very different than a standard ldquoCloudificationrdquo of a software application to run on the cloud) As many industry veterans have experienced transforming applications to scalable SaaS can be very expensive time and energy consuming and distract a company from its core application mission key differentiations and main domain expertise

Given the above challenges and opportunities lead us to our six key predictions about the way the SaaS industry will evolve in the next few years Software vendors will adopt SaaS Enablement technologiesThe ISVs who are transforming to be SaaS Providers will acquire SaaS Operations and Management capabilities to enable the SaaS specific business functions rather than use their own scares resources to develop those capabilities themselves (will focus on developing their Core and acquire their Context)

This is primarily a function of speeding time-to-market and keeping focus on core applicationindustry competencies SaaS Providers have additional responsibilities over their prior role as software vendors and must be able to provision and manage their tenants define and manage subscription offerings monitor and report operational status perform metering and billing functions and upgrade the tenant applications

The buy vs build decision for those SaaS-Enablement capabilities will tilt towards buy

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

SaaS Providers will start with an Isolated-Tenancy then move to Multi-Tenancy modelThe proportion of ISVs who go to market as SaaS using an Isolated Tenancy model will increase By avoiding the changes to make their software Multi-Tenant ISVs can defer that investment until the right time As their SaaS business expands and validates their market the significantly lower cost of service delivery in multi-tenant mode may encourage them to make the investment to transform their software to support Multi-Tenancy

Support of Multiple ldquoTenancy Modelsrdquo will become the norm for SaaSIn order to support existing customers and their application customizations to differentiate offerings and to meet specific market requirements SaaS Providers will support a hybrid approach where tenants can choose the SaaS tenancy model that suits them best

This requires an approach to SaaS enablement capable of handling tenants simultaneously in both Isolated and Multi-Tenant modes in order to enable a smooth transition

SaaS becomes multi-cloud and multi-geographyThe ability to manage a SaaS environment that extends across multiple Public Private or Hybrid clouds will become increasingly important Since SaaS offerings are inherently available worldwide it is advantageous to be able to centrally manage tenants while locating applications geographically in order to maximize performance for customers

This capability will also be critical for locating instances of applications and their data in countries that impose compliance privacy or other legal restrictions on the physical location of data

ldquoPrivate SaaSrdquo will emerge within the enterprise The techniques used to provide SaaS will be applied to large enterprise applications especially those global ones who have many separate divisions regions or countries that use the same software application The SaaS model as applied in this context of Private SaaS can be offered by the office of the CIO and effectively treat the corporationsrsquo sub-entities as tenants Private SaaS will enable better insight and control of the provisioning operation and management of the applications centrally by the office of the CIO resulting in significant cost savings and efficiencies across the enterprise

The Private SaaS model can be extended to outside entities such as franchisees suppliers and partners of the enterprise to establish invitation-only communities to a SaaS application and will become a mechanism to strengthen enterprise relationships

Cloud Providers will offer SaaS-EnablementManagement Capabilities to attract SaaS Providers As the overwhelming influence of SaaS on total cloud usage becomes more apparent to Cloud Providers they will increasingly be looking for ways to attract SaaS Providers to their cloud This ability to attract ISVs software resellers and integrators who wish to offer SaaS solutions will become a key value proposition to attract more SaaS Providers and thus more users to their cloud To accomplish this Cloud Providers will augment their standard PaaS services with new set of lsquoPaaS for SaaSrsquo capabilities

Innovations Six Predictions for ldquoSoftware as a Servicerdquo Trend in 2013 and Beyond

Feyzi Fatehi CEO Corent Technology Incwwwcloudbooknetfeyzi-fatehi

corent technoloGy incwwwcorenttechcom

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

Optimistic View of United States Engineering FutureKent W PeterSon Pe P2S Engineering Inc

future outlookPersPectives bull Newsletter bull sUmmer 2013

If there is one thing we can predict it is the unpredictability of the future Engineers constantly

reinvent the future I believe the United States has been and remains a world leader in creativity and innovation

Unfortunately students considering a technology-based education these days are confronted by stories of the growing numbers of engineers in countries such as India and China stories suggesting that many US-based engineering jobs will be outsourced The implicit message is that America doesnrsquot need to develop our own technical talent This is wrong and it is a dangerous message to send to those making decisions about colleges their majors and their careers

It is true that these developing countries produce more engineers than the United States but per capita production of engineers in those countries lags far behind that of the United States and those countries with their needs for basic infrastructure have ample work to keep their local engineers busy for decades The real question in the US is whether we are producing the technical talent we need to create new industries and address pressing problems in energy health care the environment sustainable manufacturing security and communications

The sound and vibrant economic health of our nation depends on innovation and creativity entrepreneurship flexibility and adaptability

While the United States education system is often criticized we sometimes overlook one of the main reasons others seek an engineering education in the

United States I believe it is due to our emphasis on hands-on approach and the fact that successful institutions encourage and reward creativity US engineering education should continue to allow creativity to flourish Our future will be determined by our ability to utilize the richness of human capacity

We have a local opportunity to witness this creativity with the upcoming uS Department of energy Solar Decathlon from october 3-13 in the orange county Great Park in irvine ca This event challenges twenty multidisciplinary collegiate teams to design build and operate solar-powered houses that are cost-effective energy-efficient and attractive

Open to the public free of charge the Solar Decathlon gives visitors the opportunity to tour the houses gather ideas to use in their own homes and learn how energy-saving features can help them save money today Public hours will be from 11 am to 7 pm daily refer to httpwwwsolardecathlongov for more information

uS DePartment oF enerGy Solar DecathlonOctober 3 to 13 2013 bull Orange County Great Parks in Irvine CA

httpwwwsolardecathlongov

Kent PeterSon P2S enGineerinG incwwwp2sengcom

For More Information

Credit Stefano PalteraUS Department of Energy Solar DecathlonWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Carbon Capture and the Future Energy MixDr JeFF reeD Director Market Development amp Emerging Technologies San Diego Gas amp Electricreg Southern California Gas Company Sempra Energy Utilities

PersPectives bull Newsletter bull sUmmer 2013

energy amp sustainability

Although there is no consensus on the pace and magnitude of climate change that will result from

increasing levels of carbon dioxide in the atmosphere there is no question that atmospheric carbon dioxide levels are increasing and that national policy calls for a dramatic reduction in the amount of carbon dioxide released into the atmosphere from energy use over the next several decades In May National Oceanic and Atmospheric Association announced that atmospheric CO2 levels reached a daily average above 400 parts per million (ppm) for the first time in human history Just 200 years ago prior to the industrial age CO2 levers were only about 280 ppm Because CO2 absorbs sunlight and re-emits it as radiant heat it is classified as a greenhouse gas or GHG Other GHGs include water vapor carbon dioxide methane nitrous oxide and ozone Absent these GHGs temperatures on Earth would be on average about -2ordmF rather than 57ordmF So we can all be thankful for our GHGs

But too much of a good thing can be bad We have all heard dire warnings that CO2 emissions from fossil fuel combustion may cause Earthrsquos average temperatures to increase several degrees This may be catastrophic for life as we know it At a minimum vast amounts of polar ice will melt and cause catastrophic flooding as sea levels rise

Using energy more efficiently and switching to solar and wind power can limit CO2 emissions and represent our first line of defense But we still need to deal with the millions of tons of CO2 produced each year by fossil fuel power plants and industrial processes like refineries Can we somehow capture CO2 emissions from these facilities and keep it out of the atmosphere If so can this be accomplished at a reasonable cost

The short answers are yes and yes Approaches to CO2 capture fall into three categories pre-combustion technologies post combustion and oxy-fuel combustion technologies

Pre-combustion CO2 Capture Pre-combustion CO2 capture involves removing the carbon from the fuel prior to combustion When heated in the absence of air coal petroleum natural gas and even biomass break apart into their two primary constituents carbon (in the form of CO2) and hydrogen This process is called gasification or reforming Because of their significant size differences hydrogen and CO2 molecules are easy to separate using selective membranes adsorbent solids or absorbent liquids When hydrogen combusts energy is released and water is produced Thus energy generated from hydrogen is in essence zero-carbon power

While pre-combustion CO2 capture systems use well proven technologies heating the feedstock and purifying the produced gases is complex expensive and energy intensive Pre-combustion systems can double or triple the cost of power production and cut the overall power plant efficiency in half As a result no pre-combustion power plants have been built to date but at least two (heavily subsidized) projects are planned SCS Energy is developing a $28 IGCC (Integrated Gasification Combined Cycle) power plant in Kern County California and Summit Power is developing an IGCC power plant near Odessa Texas

Post-combustion CO2 CapturePost-combustion CO2 capture technology employs chemicals to remove the CO2 from the exhaust streams of conventional power systems such as boilers turbines or engines This is challenging because the enormous quantities of exhaust gases are mostly nitrogen with only 3 to 12 percent CO2 The CO2 contained in power plant exhaust streams can be separated from the nitrogen using adsorbent solids or absorbent liquids However extremely large volumes of exhaust air must be processed to capture a relatively small amount of CO2 This process is relatively complex expensive and uses a lot of energy But post-combustion capture systems are promising because they can be retrofitted into existing power plants which will reduce CO2 emissions more rapidly than building new plants with pre-combustion technology

[ Continues Next Page ]

File Attachment
Pre-Combustion CO2 Capture Illustration
File Attachment
Post Combustion CO2 Capture Illustration

More News on Members visit wwwTECHNOLINKASSOCorg

Energy amp Sustainability Carbon Capture and the Future Energy Mix

Oxy-fuel Combustion Oxy-fuel combustion is an innovative new technology derived from rocket science ndash the Space Shuttle main engine use oxy-fuel combustion Oxy-fuel power generation simplifies post-combustion capture by eliminating nitrogen from the combustion process The exhaust stream from oxy-fuel combustion contains only water vapor and CO2 When cooled the water vapor condenses to liquid and only CO2 remains so no special CO2 separation equipment is required

13

13

13

13

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13

13

13

San DeiGo GaS anD electricwwwsdgecom

For More Information

The ldquoAchilles Heelrdquo of oxy-fuel technology lies in separating oxygen from air Typically this is done by cooling air to the point that the oxygen turns to liquid at about -297oF Obviously this requires a lot of energy Fortunately oxy-fuel combustion releases substantially more energy than conventional power systems and this extra energy more than offsets the energy consumed in producing oxygen The efficiency of oxy-fuel power plants can reach 60 including the energy used to produce the oxygen

Oxy-fuel combustion technology is currently undergoing tests a facility near Bakersfield by Clean Energy Systems (CES) based in Rancho Cordova CA CES was founded in 1993 by retired Aerojet rocket scientists to fulfill their dream of ldquopower without pollutionrdquo Now 20 years later CES is working closely with Siemens on the first commercial oxy-fuel power plant deployments in both new and existing facilities

So yes we know how to capture the CO2 emissions from fossil fuel power plants and industrial processes And yes it appears that at least one technology oxy-fuel combustion will be cost competitive with conventional power plants within the next few years

More News on Members visit wwwTECHNOLINKASSOCorg

The GridWise Alliance and the Smart Grid Policy CenterGrid Modernization Indexlee Krevat Director Smart Grid San Diego Gas amp Electric amp GridWise Alliance Board of DirectorsBecKy harriSon CEO GridWise Alliance

PersPectives bull Newsletter bull sUmmer 2013

Our digital economy is becoming increasingly dependent on an affordable secure reliable

and resilient electric grid Modernizing our grid is key to ensuring that the grid can meet these growing requirements while enabling an ldquoall of the aboverdquo energy policy that effectively and efficiently integrates all types of new devices to the grid including customer-owned distributed energy resources and electric vehicles for a sustainable energy future

The electric utility industry is in transition It is moving from a commodity business where power flowed one way to a services business where its customers are now both producers and consumers ndash ldquoprosumersrdquo - and where new innovations allow for a different paradigm around how energy is produced delivered and used In this new environment the grid will play a key role in balancing supply and demand side capabilities to optimize the electric energy value chain from generation through consumption Consumers will be in the drivers seat making value choices on how they want to interact with their energy service providers how and from whom they purchase electricity and even if they become producers themselves

The electric utility industry is highly regulated both at the state and federal level States are playing a major role in how this transition will take place in their jurisdictions and how fast the transition will be enabled by a modern electrical delivery system State regulators will approve expenditures and set prices for investor owned utilities in their states and may also have an influence on municipal electric utilities and cooperative electric utilities The state regulators must work within the authority that they have been granted under state policies

Over the last twenty plus years the business models and regulatory frameworks across the fifty states and the District of Columbia have changed with the introduction of wholesale deregulations retail deregulations and regional transmission organizations In some jurisdictions the utilities have been ldquounbundledrdquo and the

transmission and distribution companies are no longer associated with the generation companies and in some case no longer own the relationships with end customers New retail service providers are introducing new options for bundling and billing for electric energy usage Where there was once a standard business model for investor owned utilities (IOUs) that had them controlling the entire electric energy value chain from generators to customers there is now a diversity of business models

These business model differences and the differences in state policies and regulations have an impact on the benefits and sequencing of grid modernization investments As the GridWise Alliance (GWA) and the Smart Grid Policy Center (SGPC) examined these issues they determined that one of the challenges to advancing grid modernization was a lack of clarity around the interdependencies of state policies to utility grid modernization investments and the ability to identify and share best practices in these areas

To address this issue the GWASGPC have created the first ever state-by-state Grid Modernization Index (GMI) The purpose of the GMI is to evaluate and communicate the status of electric grid modernization in the United States and gain a clear understanding of the interdependencies of state policies and regulations to utility investments in modernization of the grid

The GMI produces a score for each state The term state when used to evaluate grid modernization criteria refers to the public utility commission state legislature andor the greater majority of ESPs in the state In other words the state is being measure for moving forward with grid modernization regardless of which entities within the state are driving progress forward The questions in the policy section can be rated a high score if the majority of utilities in the state are moving forward in these areas (eg utilities have data security policies even if not required to by the state) without policies requiring them to do so

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

The GMI is based on a scorecard that clearly defined a set of criteria to evaluate and convey the progress and impact of this transformative set of improvements to the nationrsquos electric infrastructure GWASGPC intend to make the GMI an annual ranking index by state that identifies the current state and tracks progress over time The index has three components

1 State policies and regulatory enablers for investment2 Investments throughout the state in customer-enabling technologies3 Investments throughout the state in grid-enhancement technologies

Some of the elements that compose the state policies and regulatory enablers section of the index include

bull Does the state have a grid modernization strategy policy or a requirement that electric service providers (ESPs) in the state develop and submit a planbull Does the state have an Energy Sustainability Environmental Plan andor Renewable Portfolio Standard or Goalbull Does the state have or does the commission require ESPs to have securitycyber-security plan

The customer-enabling technology investment section of the index includes the following elements

bull Is there a platform that allows third party device integration (eg Home Area Network devices such as in-home displays programmable communicating thermostats smart appliances electric vehicle charging) with real-time smart meter databull Is customer educationoutreach on grid modernization being implemented successfullybull Are software analytics being used to segment understand and communicate with customers

The modernization of grid operations section of the index looks at whether ESPs in the state are implementing technologies on the electric system to deliver the benefits of a modernized grid The technologies and capabilities composing the index include

bull Energy storage leveraged as a tool for system planning bull Price responsive andor ride-through (voltage andor frequency) capable microgrids

bull Integration of Distribution Management System functionality with sensor data capacitor bank monitoring andor control voltage regulator monitoring andor control storage charge andor dischargebull ldquoSelf-healingrdquo capability (ie to autonomously operate andor reconfigure)

To ensure consistency of interpretation and scoring the GWA has established a GMI project team made up of its members to research the progress of grid modernization in each state utilizing published documents and interviews with key stakeholders Leveraging this information the project team scored each criteria question for each state

GWASGPC will evaluate the data to determine the impact policy is having on advancing grid modernization investments An example of this is the impacts of net metering policies on investments It has been demonstrated that these policies can lead to higher penetration of distributed solar however if the right pricing models are not in place for infrastructure services needed to support these new higher penetration levels of distributed solar there may be a challenge to fund the investments on the grid needed to effectively integrate these new distributed generation sources in a manner that maintains the basic reliability and resiliency of the grid

GWASGPC has established an advisory committee made up of key stakeholders to guide the implementation of this index as well as provide feedback on the results and future enhancements which will increase the value over time

The GridWise Alliance (GWA) is a coalition of electricity industry stakeholders that brings together electric utilities industry suppliers and service providers from the equipment communications and information technology sectors Joined by universities national laboratories and others the GWA works to enhance electric grid performance and to transform our nationrsquos electric system to meet the needs of the 21st century

The Smart Grid Policy Center (SGPC) is a not-for-profit foundation of public and private smart grid stakeholders who are aligned around a shared vision to transform and modernize the US electric system

Energy amp Sustainability The GridWise Alliance and the Smart Grid Policy Center Grid Modernization Index

GriDWiSe alliancewwwgridwiseorg

the Smart GriD Policy centerwwwgridwiseorgresources_sgpclibasp

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

SustainabilityItrsquos EncouragingBlaKe StePhenS aia leeD aP Architecture Professor Architecture and Drafting Department Chair

PersPectives bull Newsletter bull sUmmer 2013

Locally this has been a spring of encouragement While the World the Nation and the State seem

to be perpetually stumbling in the fly trap of politics at a more grass roots level there seems to be an emerging sense of clarity People that I speak with are seeing things realistically and are acting positively on what they see

A huge sea change locally has been the decision to close the San Onofre Nuclear Generating Station (SONGS) I have mixed feelings on this but overall believe itrsquos a powerfully positive change looking forward At a picnic over the past weekend I met a plant engineer there who had been laid off and we discussed his angst at leaving the area for a new job as well as the problems at the plant I feel for the sixteen-hundred employees who worked at the plant and their dislocation In my mind I counter that with the dislocation of nine million people within fifty miles of the plant if the plant were to severely malfunction that would be a human and environmental disaster on an unimaginable scale

Unfortunately the decades of waste generated by the plant remains stored on-site and that will continue into the distant future unless we create a national repository for nuclear waste Who would step up politically to accept that huge responsibility in their state With our seismic history how vulnerable are we to a huge disaster from stored waste when we have that earthquake or tsunami

Reading local blogs and environmental blogs itrsquos been proposed that photovoltaic panels have been installed over the last three years at a rate that replaces the power

generation lost with the closure of SONGS While that seems implausible a Google Earth tour of two year old satellite photos of Southern California shows rooftop after rooftop with photovoltaics Locally there are large installations on the roofs of Costco Kohls and Wal-Mart On a residential scale the systems have become affordable and economically viable a trade-off for escalating power bills at worst While this shift is difficult for the large power companies it is a positive force for the environment local employment and localization of infrastructure

The rapidly reinvigorated real estate market has also been the driver of many new mixed-use residential and commercial buildings This emerging trend of more pedestrian centric urban development has just begun to emerge in Orange County but in Los Angeles many properties are advertised with the local lsquowalk scorersquo to draw tenants and buyers who are opting out of the car culture in their neighborhood choices In Laguna Niguel there are two high density mid-rise residential complexes planned and under construction near the

13

13 13 13 13 13 13

13

13 13 13 13 13 13

Prius13 at13 home13 during13 the13 work13 week13 In13 Irvine13 the13 new13 175013 unit13 Los13 Olivos13 apartment13 community13 comes13 with13 retail13 shops13 restaurants13 and13 the13 Spectrum13 within13 short13 walk13 on13 a13 dedicated13 pedestrian13 route13 As13 the13 job13 market13 has13 improved13 the13 lack13 of13 affordable13 housing13 has13 spurred13 this13 kind13 of13 urban13 infill13 development13 and13 has13 the13 potential13 to13 create13 population13 density13 that13 supports13 mass13 transit13 While13 many13 of13 us13 would13 prefer13 a13 single13 family13 home13 with13 a13 pool13 and13 a13 garden13 that13 model13 is13 out13 of13 reach13 of13 most13 young13 people13 unless13 they13 opt13 for13 a13 two13 hour13 commute13 to13 the13 Inland13 Empire13 The13 alternative13 of13 living13 in13 a13 walkable13 community13 is13 a13 much13 more13 sustainable13 and13 affordable13 alternative13 If13 your13 interest13 is13 piqued13 try13 a13 Metrolink13 ten13 dollar13 all13 weekend13 pass13 and13 see13 what13 you13 can13 explore13 on13 foot13 from13 your13 neighborhood13 It13 includes13 Metrolink13 rail13 travel13 and13 the13 LA13 subway13 and13 bus13 system13 13

13 13 13 13 13

13 13 13 13 13 Irsquom13 also13 encouraged13 when13 I13 shop13 for13 groceries13 and13 split13 my13 time13 between13 Costco13 Trader13 Joersquos13 Sprouts13 and13 Whole13 Foods13 The13 cost13 of13 organic13 foods13 is13 dropping13 as13 the13 cost13 of13 other13 household13 commodities13 is13 rising13 Could13 demand13 dictate13 an13 affordable13 alternative13 to13 the13 highly13 processed13 food13 offerings13 of13 big13 agribusiness13 A13 look13 at13 the13 empty13 or13 full13 parking13 lots13 of13 our13 food13 stores13 confirms13 that13 a13 shift13 in13 preference13 is13 well13 underway13 13

13 13 13 13 13 Our13 health13 as13 individuals13 depends13 on13 our13 genetics13 and13 then13 very13 much13 our13 lifestyles13 Were13 we13 programmed13 to13 sit13 or13 sleep13 through13 ninety13 percent13 of13 our13 days13 or13 just13 be13 a13 little13 more13 physically13 active13 Is13 a13 gym13 treadmill13 under13 fluorescent13 lights13 equal13 to13 a13 walk13 on13 a13 shady13 arboretum13 path13 Is13 a13 fastfood13 chemically13 contrived13 sandwich13 equal13 to13 a13 salad13 al13 fresco13 Is13 the13 possible13 social13 interface13 of13 a13 train13 ride13 to13 downtown13 Los13 Angeles13 equal13 to13 a13 cell13 phone13 call13 in13 an13 SUV13 on13 a13 traffic13 clogged13 freeway13 What13 nurtures13 us13 improves13 our13 community13 and13 allows13 our13 environment13 to13 do13 itrsquos13 amazing13 job13 of13 continually13 healing13 itself13 13

13 13 13 13 13 Itrsquos13 encouraging13

13

13

13

13

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

Metrolink Station (roughly at Crown Valley and the 5 Freeway) Future residents who work near any rail transit station could conceivably leave the Prius at home during the work week In Irvine the new 1750 unit Los Olivos apartment community comes with retail shops restaurants and the Spectrum within short walk on a dedicated pedestrian route As the job market has improved the lack of affordable housing has spurred this kind of urban infill development and has the potential to create population density that supports mass transit While many of us would prefer a single family home with a pool and a garden that model is out of reach of most young people unless they opt for a two hour commute to the Inland Empire The alternative of living in a walkable community is a much more sustainable and affordable alternative If your interest is piqued try a Metrolink ten dollar all weekend pass and see what you can explore on foot from your neighborhood It includes Metrolink rail travel and the LA subway and bus system

Irsquom also encouraged when I shop for groceries and split my time between Costco Trader Joersquos Sprouts and Whole Foods The cost of organic foods is dropping as the cost of other household commodities is rising Could demand dictate an affordable alternative to the highly processed food offerings of big agribusiness A look at the empty or full parking lots of our food stores confirms that a shift in preference is well underway

BlaKe StePhenS aia leeD aPSaddleback College Architecturewwwsaddlebackeduatasarchitecturebstephenssaddlebackedu

For More Information

Our health as individuals depends on our genetics and then very much our lifestyles Were we programmed to sit or sleep through ninety percent of our days or just be a little more physically active Is a gym treadmill under fluorescent lights equal to a walk on a shady arboretum path Is a fastfood chemically contrived sandwich equal to a salad al fresco Is the possible social interface of a train ride to downtown Los Angeles equal to a cell phone call in an SUV on a traffic clogged freeway What nurtures us improves our community and allows our environment to do itrsquos amazing job of continually healing itself

Itrsquos encouraging

13

13 13 13 13 13 13

Energy amp Sustainability SustainabilityItrsquos Encouraging

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Trademarks Proper Use is ParamountBilly a roBBinS eSq Novak Druce Connolly Bove + Quigg LLP

legal beatPersPectives bull Newsletter bull sUmmer 2013

Intellectual Property rights are some of a companyrsquos most valuable assets Among those Intellectual

Property rights are trademarks and service marks When a company does not use its marks or uses them incorrectly rights in those marks may be weakened or may be lost It is therefore extremely important and critical for companies to take the necessary steps to insure that their marks are used correctly

According to the United States Trademark Laws rights in marks whether they be trademarks or service marks are acquired through bona fide use of the mark in commerce Merely use in an attempt to reserve rights in a mark is not proper

If a company ceases use of a mark it may lose the rights in that mark Pursuant to the provisions of the United States Trademark Law 15 USC sect1127 non-use of a mark for three consecutive years creates a rebuttable presumption of abandonment Typically the abandonment will only occur if the non-use is accompanied by an intent not to use the mark on the goods or services in the future If the owner of the rights to the mark can produce proof showing that the non-use was temporary and that there was a bona fide intent to use the mark on goods or services in the future then the presumption of abandonment is rebutted

A trademark or service mark is a source indicator That is when properly used the consuming public recognizes that the product or service bearing the mark originates from a specific source In order to reinforce the mark and its significance to the consuming public the owner of the mark must always use the mark as a proper adjective followed by the generic term For example DELL computer for a trademark and Outback restaurant for a service mark The mark should always be used in a way causing it to stand out from the surrounding copy This can be done by capitalizing the mark placing the mark in all upper case or utilizing a distinct font for the mark In addition thereto the proper trademark notice symbol should be utilized with the mark That symbol would be the reg if the mark has been registered in the United States Patent and Trademark Office If the mark has

not been registered then it would be improper to utilize the reg symbol and in fact by doing so there have been cases ruling that this would be a fraud on the public and rights to the mark could be lost If a mark has not been registered in the United States Patent and Trademark Office then one may utilize the ldquoTMrdquo symbol or ldquoSMrdquo symbol and if desired these letters may be placed within a circle This signifies that the owner used the mark as a trademark or service mark but that it is not yet registered The mark should never be used as a noun and it should never be used in the possessive form (unless the mark is in fact possessive) and it should never be used in plural form (unless the mark is in fact plural)

Trademark owners and particularly those individuals in the marketing departments typically like to adopt marks which are highly descriptive and in fact can become the names for the products If this is done and the mark is then used as a proper noun the mark may become the generic name for the product and when that is done the mark will have lost its brand name significance and can no longer function as a source identifier for the trademark ownerrsquos goods or services There are many examples of formerly protected trademarks which have become generic terms as a result of the improper use of the mark as a proper noun For example ESCALATOR ZIPPER PILATES CELLOPHANE

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

As above indicated rights in a mark are acquired through use of the mark in commerce There is no requirement under the law for a mark to be registered however very important presumptions are acquired as a result of registration of the mark in the United States Patent and Trademark Office Those presumptions are that the registration is valid that the owner identified is in fact the rightful owner of the mark ldquoconstructive noticerdquo of the registrantrsquos claim of ownership of the mark and after five years of continuous use and upon filing of the proper documents in the United States Patent and Trademark Office that the mark is incontestable There is also a provision in the United States Trademark Law that if one has a bona fide intention to use a mark on goods or services even though actual use has not yet begun an application for registration of the mark can be filed in the United States Patent and Trademark Office This will establish the filing date of the application as a priority date for that mark which can become important at a later time in the event of challenges to the mark Upon filing the intent to use application for registration it will be prosecuted through the Trademark Office and if it meets the qualifications of a proper mark and there are no other marks that would prohibit acquiring the registration then a Notice of Allowance is issued providing the owner a period of six months from the date of the Notice of

Allowance within which to use the mark with the ability to extend that time for additional six-month periods (upon payment of fees) up to a maximum period of thirty-six months

To help insure that the marks are used correctly and to lower the risk that the marks will become weakened or generic because of misuse it is extremely important that a company educate its employees and the public on the proper use of its marks In order to accomplish this the company should develop trademark usage guidelines and distribute those to various publications that utilize the companyrsquos marks to be sure that the mark is properly used These trademark usage guidelines should also be distributed to the employees of the company so that they will utilize the companyrsquos marks properly It is also extremely important that the company develop a policing program which will detect improper use of its marks by the public or by its employees When such improper use is detected then it is important that the company take immediate steps to correct the improper use When such is done documentation should be developed and maintained so that if a challenge is ever made regarding the improper use the company can clearly illustrate that such was followed through thus further enhancing the companyrsquos rights in its marks

Billy roBBinSBillyRobbinsnovakdrucecomwwwnovakdrucecom

For More Information

Energy amp Sustainability SustainabilityItrsquos Encouraging

TERRy R orsquoNEiLLldquoThe Life Insurance KitrdquoThe Truth About Life Insurance Estate Planning in the 21st Century

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

BooK inFowwwtheoneillcocombookhtml For More

InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

COMMERCIAL REAL ESTATEWhere are we and where are we goinglarry S Bloomer President R E Development Group

real estatePersPectives bull Newsletter bull sUmmer 2013

One of my real estate axioms commercial real estate always follows residential real estate

When residential real estate goes down commercial real estate follows And when residential real estate goes up commercial real estate follows

As we have seen both residential and commercial have been struggling since 2007 or 2008 In many US cities residential is picking up momentum Some home values have increased to equal or exceed their loan values (finally) New home construction has also been revived in selected areas Nationally single family home sales were up 3 But will this continue Unemployment remains high

The mortgage rates have risen for the last three consecutive weeks with Freddie Macrsquos survey of lenders pegging the average 30 Year fixed rate home loan at 359 up from almost a record low of 335 15 Year rates are now at 277 While both these rates are still very low only rock solid borrowers will qualify for them If the Feds start cutting back on their bond buying program as some of their officials indicated this week interest rates will rise more negatively effecting single family housingrsquos affordability

The biggest commercial real estate winner in Southern California is multi-family development The lack of affordable single family homes to individuals and families and their ability to qualify for loans has drastically increased the demand for this apartment category In April building permits were up 143 from the previous month This was the first time permits topped the one million mark since June 2008 Projects with 5 or more units soared 406 I believe this apartment development will continue until job growth and lender requirements improve

Industrial vacancy has remained relatively low compared to office and retail vacancy percentages However the growth of e-commerce in industrial real estate is expected to be a giant leap for our California market With the evolution of on-line retailing and their push for ever

shorter product delivery windows companies who build and respond to these needed logisticsdistribution centers will do well Around the world there is more money for industrial development than the last 20 to 25 years ldquoThere is a paradigm shift in the marketplacerdquo according to Greg Goodman CEO of Goodman Group ldquoand itrsquos a generational shift If yoursquove got grandchildren you know they do everything onlinerdquo Goodman Group is already taking advantage of this new paradigm Theyrsquove invested $24 billion in industrial development around the world and 40 of it is E-commerce related It sees the US market as the largest globally over the next 10 years They are looking for opportunities in key West Coast hubs in Los Angeles San Francisco and Seattle with New York New Jersey and Philadelphia to be targeted on the East Coast

Class 1 railways have continued to invest in themselves to help meet the anticipated E-commerce Along with Railroads changes in trucking regulations rising fuel prices the specter of cap amp trade taxes the need for same day delivery and the expansion of inland ports industrial development must change

[ Continues Next Page ]

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

For More Information

STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

For More InformationFor More Information

For More InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

For More Information

This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

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For More InformationFor More Information

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American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

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law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

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Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

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obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

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temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

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Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

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Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 6: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

Six Predictions for ldquoSoftware as a Servicerdquo Trends in 2013 and BeyondFeyzi Fatehi CEO Corent Technology Inc

innovationsPersPectives bull Newsletter bull sUmmer 2013

There are a lot of hype and noise in the market around the ldquoCloudrdquo As a veteran Silicon

Valley individual in my humble opinion it is all about delivering computing as a utility and ldquomoving from Computers to Computingrdquo (The same way we moved from individual electric generators at our homes and offices to regional power plants and eventually to the grid) Regardless of how one defines the Cloud at the end of the day itrsquos not about the computational power we have access to but what we do with it And what we do with computing power is running our software applications with it (The same way that it is not about watching ldquothe televisionrdquo but about watching a movie on the television) So it is how we use ldquothe cloudrdquo to access the software apps we need in a much more cost efficient way while maintaining security privacy and reliability of access From that perspective SaaS (Software as a Service) industry is at the heart of the Cloud space and as we see it is evolving in six fundamental ways in 2013 and over the next few years

To set the stage first letrsquos briefly discuss the many challenges that are currently facing software vendors who want to deliver their software ldquoas a Servicerdquo (hint moving your software ldquoto the Cloudrdquo will be the least of your problems)

While some of the challenges facing SaaS vendors are technical in nature many are operational administrative and service management related that ldquosoftwarerdquo vendors never had to face when selling traditional software licenses A SaaS provider by definition is a service provider and that requires a level of operational capability and expertise in order to support the necessary business activities and manage their cost of service delivery These are not capabilities that ISVs (Independent Software Vendors) typically have available to them

These capabilities include automated tenant provisioning tenant management subscription management subscription-based billing application usage metering and monitoring business activity reporting and application lifecycle management to name a few In

addition many SaaS business models will best be optimized for low cost of service delivery and scalability by supporting multi-tenancy another new unfamiliar and complex technology and architectural model for conventional software vendors to deal with

These SaaS oriented tenant centric capabilities must either be built into the original application or built independently as a business model enablement and support system Many refer to this next step in transformation as lsquoSaaSificationrsquo or lsquoSaaS-Enablementrsquo of a software application (that is very different than a standard ldquoCloudificationrdquo of a software application to run on the cloud) As many industry veterans have experienced transforming applications to scalable SaaS can be very expensive time and energy consuming and distract a company from its core application mission key differentiations and main domain expertise

Given the above challenges and opportunities lead us to our six key predictions about the way the SaaS industry will evolve in the next few years Software vendors will adopt SaaS Enablement technologiesThe ISVs who are transforming to be SaaS Providers will acquire SaaS Operations and Management capabilities to enable the SaaS specific business functions rather than use their own scares resources to develop those capabilities themselves (will focus on developing their Core and acquire their Context)

This is primarily a function of speeding time-to-market and keeping focus on core applicationindustry competencies SaaS Providers have additional responsibilities over their prior role as software vendors and must be able to provision and manage their tenants define and manage subscription offerings monitor and report operational status perform metering and billing functions and upgrade the tenant applications

The buy vs build decision for those SaaS-Enablement capabilities will tilt towards buy

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

SaaS Providers will start with an Isolated-Tenancy then move to Multi-Tenancy modelThe proportion of ISVs who go to market as SaaS using an Isolated Tenancy model will increase By avoiding the changes to make their software Multi-Tenant ISVs can defer that investment until the right time As their SaaS business expands and validates their market the significantly lower cost of service delivery in multi-tenant mode may encourage them to make the investment to transform their software to support Multi-Tenancy

Support of Multiple ldquoTenancy Modelsrdquo will become the norm for SaaSIn order to support existing customers and their application customizations to differentiate offerings and to meet specific market requirements SaaS Providers will support a hybrid approach where tenants can choose the SaaS tenancy model that suits them best

This requires an approach to SaaS enablement capable of handling tenants simultaneously in both Isolated and Multi-Tenant modes in order to enable a smooth transition

SaaS becomes multi-cloud and multi-geographyThe ability to manage a SaaS environment that extends across multiple Public Private or Hybrid clouds will become increasingly important Since SaaS offerings are inherently available worldwide it is advantageous to be able to centrally manage tenants while locating applications geographically in order to maximize performance for customers

This capability will also be critical for locating instances of applications and their data in countries that impose compliance privacy or other legal restrictions on the physical location of data

ldquoPrivate SaaSrdquo will emerge within the enterprise The techniques used to provide SaaS will be applied to large enterprise applications especially those global ones who have many separate divisions regions or countries that use the same software application The SaaS model as applied in this context of Private SaaS can be offered by the office of the CIO and effectively treat the corporationsrsquo sub-entities as tenants Private SaaS will enable better insight and control of the provisioning operation and management of the applications centrally by the office of the CIO resulting in significant cost savings and efficiencies across the enterprise

The Private SaaS model can be extended to outside entities such as franchisees suppliers and partners of the enterprise to establish invitation-only communities to a SaaS application and will become a mechanism to strengthen enterprise relationships

Cloud Providers will offer SaaS-EnablementManagement Capabilities to attract SaaS Providers As the overwhelming influence of SaaS on total cloud usage becomes more apparent to Cloud Providers they will increasingly be looking for ways to attract SaaS Providers to their cloud This ability to attract ISVs software resellers and integrators who wish to offer SaaS solutions will become a key value proposition to attract more SaaS Providers and thus more users to their cloud To accomplish this Cloud Providers will augment their standard PaaS services with new set of lsquoPaaS for SaaSrsquo capabilities

Innovations Six Predictions for ldquoSoftware as a Servicerdquo Trend in 2013 and Beyond

Feyzi Fatehi CEO Corent Technology Incwwwcloudbooknetfeyzi-fatehi

corent technoloGy incwwwcorenttechcom

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

Optimistic View of United States Engineering FutureKent W PeterSon Pe P2S Engineering Inc

future outlookPersPectives bull Newsletter bull sUmmer 2013

If there is one thing we can predict it is the unpredictability of the future Engineers constantly

reinvent the future I believe the United States has been and remains a world leader in creativity and innovation

Unfortunately students considering a technology-based education these days are confronted by stories of the growing numbers of engineers in countries such as India and China stories suggesting that many US-based engineering jobs will be outsourced The implicit message is that America doesnrsquot need to develop our own technical talent This is wrong and it is a dangerous message to send to those making decisions about colleges their majors and their careers

It is true that these developing countries produce more engineers than the United States but per capita production of engineers in those countries lags far behind that of the United States and those countries with their needs for basic infrastructure have ample work to keep their local engineers busy for decades The real question in the US is whether we are producing the technical talent we need to create new industries and address pressing problems in energy health care the environment sustainable manufacturing security and communications

The sound and vibrant economic health of our nation depends on innovation and creativity entrepreneurship flexibility and adaptability

While the United States education system is often criticized we sometimes overlook one of the main reasons others seek an engineering education in the

United States I believe it is due to our emphasis on hands-on approach and the fact that successful institutions encourage and reward creativity US engineering education should continue to allow creativity to flourish Our future will be determined by our ability to utilize the richness of human capacity

We have a local opportunity to witness this creativity with the upcoming uS Department of energy Solar Decathlon from october 3-13 in the orange county Great Park in irvine ca This event challenges twenty multidisciplinary collegiate teams to design build and operate solar-powered houses that are cost-effective energy-efficient and attractive

Open to the public free of charge the Solar Decathlon gives visitors the opportunity to tour the houses gather ideas to use in their own homes and learn how energy-saving features can help them save money today Public hours will be from 11 am to 7 pm daily refer to httpwwwsolardecathlongov for more information

uS DePartment oF enerGy Solar DecathlonOctober 3 to 13 2013 bull Orange County Great Parks in Irvine CA

httpwwwsolardecathlongov

Kent PeterSon P2S enGineerinG incwwwp2sengcom

For More Information

Credit Stefano PalteraUS Department of Energy Solar DecathlonWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Carbon Capture and the Future Energy MixDr JeFF reeD Director Market Development amp Emerging Technologies San Diego Gas amp Electricreg Southern California Gas Company Sempra Energy Utilities

PersPectives bull Newsletter bull sUmmer 2013

energy amp sustainability

Although there is no consensus on the pace and magnitude of climate change that will result from

increasing levels of carbon dioxide in the atmosphere there is no question that atmospheric carbon dioxide levels are increasing and that national policy calls for a dramatic reduction in the amount of carbon dioxide released into the atmosphere from energy use over the next several decades In May National Oceanic and Atmospheric Association announced that atmospheric CO2 levels reached a daily average above 400 parts per million (ppm) for the first time in human history Just 200 years ago prior to the industrial age CO2 levers were only about 280 ppm Because CO2 absorbs sunlight and re-emits it as radiant heat it is classified as a greenhouse gas or GHG Other GHGs include water vapor carbon dioxide methane nitrous oxide and ozone Absent these GHGs temperatures on Earth would be on average about -2ordmF rather than 57ordmF So we can all be thankful for our GHGs

But too much of a good thing can be bad We have all heard dire warnings that CO2 emissions from fossil fuel combustion may cause Earthrsquos average temperatures to increase several degrees This may be catastrophic for life as we know it At a minimum vast amounts of polar ice will melt and cause catastrophic flooding as sea levels rise

Using energy more efficiently and switching to solar and wind power can limit CO2 emissions and represent our first line of defense But we still need to deal with the millions of tons of CO2 produced each year by fossil fuel power plants and industrial processes like refineries Can we somehow capture CO2 emissions from these facilities and keep it out of the atmosphere If so can this be accomplished at a reasonable cost

The short answers are yes and yes Approaches to CO2 capture fall into three categories pre-combustion technologies post combustion and oxy-fuel combustion technologies

Pre-combustion CO2 Capture Pre-combustion CO2 capture involves removing the carbon from the fuel prior to combustion When heated in the absence of air coal petroleum natural gas and even biomass break apart into their two primary constituents carbon (in the form of CO2) and hydrogen This process is called gasification or reforming Because of their significant size differences hydrogen and CO2 molecules are easy to separate using selective membranes adsorbent solids or absorbent liquids When hydrogen combusts energy is released and water is produced Thus energy generated from hydrogen is in essence zero-carbon power

While pre-combustion CO2 capture systems use well proven technologies heating the feedstock and purifying the produced gases is complex expensive and energy intensive Pre-combustion systems can double or triple the cost of power production and cut the overall power plant efficiency in half As a result no pre-combustion power plants have been built to date but at least two (heavily subsidized) projects are planned SCS Energy is developing a $28 IGCC (Integrated Gasification Combined Cycle) power plant in Kern County California and Summit Power is developing an IGCC power plant near Odessa Texas

Post-combustion CO2 CapturePost-combustion CO2 capture technology employs chemicals to remove the CO2 from the exhaust streams of conventional power systems such as boilers turbines or engines This is challenging because the enormous quantities of exhaust gases are mostly nitrogen with only 3 to 12 percent CO2 The CO2 contained in power plant exhaust streams can be separated from the nitrogen using adsorbent solids or absorbent liquids However extremely large volumes of exhaust air must be processed to capture a relatively small amount of CO2 This process is relatively complex expensive and uses a lot of energy But post-combustion capture systems are promising because they can be retrofitted into existing power plants which will reduce CO2 emissions more rapidly than building new plants with pre-combustion technology

[ Continues Next Page ]

File Attachment
Pre-Combustion CO2 Capture Illustration
File Attachment
Post Combustion CO2 Capture Illustration

More News on Members visit wwwTECHNOLINKASSOCorg

Energy amp Sustainability Carbon Capture and the Future Energy Mix

Oxy-fuel Combustion Oxy-fuel combustion is an innovative new technology derived from rocket science ndash the Space Shuttle main engine use oxy-fuel combustion Oxy-fuel power generation simplifies post-combustion capture by eliminating nitrogen from the combustion process The exhaust stream from oxy-fuel combustion contains only water vapor and CO2 When cooled the water vapor condenses to liquid and only CO2 remains so no special CO2 separation equipment is required

13

13

13

13

13

13

13

13

13

San DeiGo GaS anD electricwwwsdgecom

For More Information

The ldquoAchilles Heelrdquo of oxy-fuel technology lies in separating oxygen from air Typically this is done by cooling air to the point that the oxygen turns to liquid at about -297oF Obviously this requires a lot of energy Fortunately oxy-fuel combustion releases substantially more energy than conventional power systems and this extra energy more than offsets the energy consumed in producing oxygen The efficiency of oxy-fuel power plants can reach 60 including the energy used to produce the oxygen

Oxy-fuel combustion technology is currently undergoing tests a facility near Bakersfield by Clean Energy Systems (CES) based in Rancho Cordova CA CES was founded in 1993 by retired Aerojet rocket scientists to fulfill their dream of ldquopower without pollutionrdquo Now 20 years later CES is working closely with Siemens on the first commercial oxy-fuel power plant deployments in both new and existing facilities

So yes we know how to capture the CO2 emissions from fossil fuel power plants and industrial processes And yes it appears that at least one technology oxy-fuel combustion will be cost competitive with conventional power plants within the next few years

More News on Members visit wwwTECHNOLINKASSOCorg

The GridWise Alliance and the Smart Grid Policy CenterGrid Modernization Indexlee Krevat Director Smart Grid San Diego Gas amp Electric amp GridWise Alliance Board of DirectorsBecKy harriSon CEO GridWise Alliance

PersPectives bull Newsletter bull sUmmer 2013

Our digital economy is becoming increasingly dependent on an affordable secure reliable

and resilient electric grid Modernizing our grid is key to ensuring that the grid can meet these growing requirements while enabling an ldquoall of the aboverdquo energy policy that effectively and efficiently integrates all types of new devices to the grid including customer-owned distributed energy resources and electric vehicles for a sustainable energy future

The electric utility industry is in transition It is moving from a commodity business where power flowed one way to a services business where its customers are now both producers and consumers ndash ldquoprosumersrdquo - and where new innovations allow for a different paradigm around how energy is produced delivered and used In this new environment the grid will play a key role in balancing supply and demand side capabilities to optimize the electric energy value chain from generation through consumption Consumers will be in the drivers seat making value choices on how they want to interact with their energy service providers how and from whom they purchase electricity and even if they become producers themselves

The electric utility industry is highly regulated both at the state and federal level States are playing a major role in how this transition will take place in their jurisdictions and how fast the transition will be enabled by a modern electrical delivery system State regulators will approve expenditures and set prices for investor owned utilities in their states and may also have an influence on municipal electric utilities and cooperative electric utilities The state regulators must work within the authority that they have been granted under state policies

Over the last twenty plus years the business models and regulatory frameworks across the fifty states and the District of Columbia have changed with the introduction of wholesale deregulations retail deregulations and regional transmission organizations In some jurisdictions the utilities have been ldquounbundledrdquo and the

transmission and distribution companies are no longer associated with the generation companies and in some case no longer own the relationships with end customers New retail service providers are introducing new options for bundling and billing for electric energy usage Where there was once a standard business model for investor owned utilities (IOUs) that had them controlling the entire electric energy value chain from generators to customers there is now a diversity of business models

These business model differences and the differences in state policies and regulations have an impact on the benefits and sequencing of grid modernization investments As the GridWise Alliance (GWA) and the Smart Grid Policy Center (SGPC) examined these issues they determined that one of the challenges to advancing grid modernization was a lack of clarity around the interdependencies of state policies to utility grid modernization investments and the ability to identify and share best practices in these areas

To address this issue the GWASGPC have created the first ever state-by-state Grid Modernization Index (GMI) The purpose of the GMI is to evaluate and communicate the status of electric grid modernization in the United States and gain a clear understanding of the interdependencies of state policies and regulations to utility investments in modernization of the grid

The GMI produces a score for each state The term state when used to evaluate grid modernization criteria refers to the public utility commission state legislature andor the greater majority of ESPs in the state In other words the state is being measure for moving forward with grid modernization regardless of which entities within the state are driving progress forward The questions in the policy section can be rated a high score if the majority of utilities in the state are moving forward in these areas (eg utilities have data security policies even if not required to by the state) without policies requiring them to do so

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

The GMI is based on a scorecard that clearly defined a set of criteria to evaluate and convey the progress and impact of this transformative set of improvements to the nationrsquos electric infrastructure GWASGPC intend to make the GMI an annual ranking index by state that identifies the current state and tracks progress over time The index has three components

1 State policies and regulatory enablers for investment2 Investments throughout the state in customer-enabling technologies3 Investments throughout the state in grid-enhancement technologies

Some of the elements that compose the state policies and regulatory enablers section of the index include

bull Does the state have a grid modernization strategy policy or a requirement that electric service providers (ESPs) in the state develop and submit a planbull Does the state have an Energy Sustainability Environmental Plan andor Renewable Portfolio Standard or Goalbull Does the state have or does the commission require ESPs to have securitycyber-security plan

The customer-enabling technology investment section of the index includes the following elements

bull Is there a platform that allows third party device integration (eg Home Area Network devices such as in-home displays programmable communicating thermostats smart appliances electric vehicle charging) with real-time smart meter databull Is customer educationoutreach on grid modernization being implemented successfullybull Are software analytics being used to segment understand and communicate with customers

The modernization of grid operations section of the index looks at whether ESPs in the state are implementing technologies on the electric system to deliver the benefits of a modernized grid The technologies and capabilities composing the index include

bull Energy storage leveraged as a tool for system planning bull Price responsive andor ride-through (voltage andor frequency) capable microgrids

bull Integration of Distribution Management System functionality with sensor data capacitor bank monitoring andor control voltage regulator monitoring andor control storage charge andor dischargebull ldquoSelf-healingrdquo capability (ie to autonomously operate andor reconfigure)

To ensure consistency of interpretation and scoring the GWA has established a GMI project team made up of its members to research the progress of grid modernization in each state utilizing published documents and interviews with key stakeholders Leveraging this information the project team scored each criteria question for each state

GWASGPC will evaluate the data to determine the impact policy is having on advancing grid modernization investments An example of this is the impacts of net metering policies on investments It has been demonstrated that these policies can lead to higher penetration of distributed solar however if the right pricing models are not in place for infrastructure services needed to support these new higher penetration levels of distributed solar there may be a challenge to fund the investments on the grid needed to effectively integrate these new distributed generation sources in a manner that maintains the basic reliability and resiliency of the grid

GWASGPC has established an advisory committee made up of key stakeholders to guide the implementation of this index as well as provide feedback on the results and future enhancements which will increase the value over time

The GridWise Alliance (GWA) is a coalition of electricity industry stakeholders that brings together electric utilities industry suppliers and service providers from the equipment communications and information technology sectors Joined by universities national laboratories and others the GWA works to enhance electric grid performance and to transform our nationrsquos electric system to meet the needs of the 21st century

The Smart Grid Policy Center (SGPC) is a not-for-profit foundation of public and private smart grid stakeholders who are aligned around a shared vision to transform and modernize the US electric system

Energy amp Sustainability The GridWise Alliance and the Smart Grid Policy Center Grid Modernization Index

GriDWiSe alliancewwwgridwiseorg

the Smart GriD Policy centerwwwgridwiseorgresources_sgpclibasp

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

SustainabilityItrsquos EncouragingBlaKe StePhenS aia leeD aP Architecture Professor Architecture and Drafting Department Chair

PersPectives bull Newsletter bull sUmmer 2013

Locally this has been a spring of encouragement While the World the Nation and the State seem

to be perpetually stumbling in the fly trap of politics at a more grass roots level there seems to be an emerging sense of clarity People that I speak with are seeing things realistically and are acting positively on what they see

A huge sea change locally has been the decision to close the San Onofre Nuclear Generating Station (SONGS) I have mixed feelings on this but overall believe itrsquos a powerfully positive change looking forward At a picnic over the past weekend I met a plant engineer there who had been laid off and we discussed his angst at leaving the area for a new job as well as the problems at the plant I feel for the sixteen-hundred employees who worked at the plant and their dislocation In my mind I counter that with the dislocation of nine million people within fifty miles of the plant if the plant were to severely malfunction that would be a human and environmental disaster on an unimaginable scale

Unfortunately the decades of waste generated by the plant remains stored on-site and that will continue into the distant future unless we create a national repository for nuclear waste Who would step up politically to accept that huge responsibility in their state With our seismic history how vulnerable are we to a huge disaster from stored waste when we have that earthquake or tsunami

Reading local blogs and environmental blogs itrsquos been proposed that photovoltaic panels have been installed over the last three years at a rate that replaces the power

generation lost with the closure of SONGS While that seems implausible a Google Earth tour of two year old satellite photos of Southern California shows rooftop after rooftop with photovoltaics Locally there are large installations on the roofs of Costco Kohls and Wal-Mart On a residential scale the systems have become affordable and economically viable a trade-off for escalating power bills at worst While this shift is difficult for the large power companies it is a positive force for the environment local employment and localization of infrastructure

The rapidly reinvigorated real estate market has also been the driver of many new mixed-use residential and commercial buildings This emerging trend of more pedestrian centric urban development has just begun to emerge in Orange County but in Los Angeles many properties are advertised with the local lsquowalk scorersquo to draw tenants and buyers who are opting out of the car culture in their neighborhood choices In Laguna Niguel there are two high density mid-rise residential complexes planned and under construction near the

13

13 13 13 13 13 13

13

13 13 13 13 13 13

Prius13 at13 home13 during13 the13 work13 week13 In13 Irvine13 the13 new13 175013 unit13 Los13 Olivos13 apartment13 community13 comes13 with13 retail13 shops13 restaurants13 and13 the13 Spectrum13 within13 short13 walk13 on13 a13 dedicated13 pedestrian13 route13 As13 the13 job13 market13 has13 improved13 the13 lack13 of13 affordable13 housing13 has13 spurred13 this13 kind13 of13 urban13 infill13 development13 and13 has13 the13 potential13 to13 create13 population13 density13 that13 supports13 mass13 transit13 While13 many13 of13 us13 would13 prefer13 a13 single13 family13 home13 with13 a13 pool13 and13 a13 garden13 that13 model13 is13 out13 of13 reach13 of13 most13 young13 people13 unless13 they13 opt13 for13 a13 two13 hour13 commute13 to13 the13 Inland13 Empire13 The13 alternative13 of13 living13 in13 a13 walkable13 community13 is13 a13 much13 more13 sustainable13 and13 affordable13 alternative13 If13 your13 interest13 is13 piqued13 try13 a13 Metrolink13 ten13 dollar13 all13 weekend13 pass13 and13 see13 what13 you13 can13 explore13 on13 foot13 from13 your13 neighborhood13 It13 includes13 Metrolink13 rail13 travel13 and13 the13 LA13 subway13 and13 bus13 system13 13

13 13 13 13 13

13 13 13 13 13 Irsquom13 also13 encouraged13 when13 I13 shop13 for13 groceries13 and13 split13 my13 time13 between13 Costco13 Trader13 Joersquos13 Sprouts13 and13 Whole13 Foods13 The13 cost13 of13 organic13 foods13 is13 dropping13 as13 the13 cost13 of13 other13 household13 commodities13 is13 rising13 Could13 demand13 dictate13 an13 affordable13 alternative13 to13 the13 highly13 processed13 food13 offerings13 of13 big13 agribusiness13 A13 look13 at13 the13 empty13 or13 full13 parking13 lots13 of13 our13 food13 stores13 confirms13 that13 a13 shift13 in13 preference13 is13 well13 underway13 13

13 13 13 13 13 Our13 health13 as13 individuals13 depends13 on13 our13 genetics13 and13 then13 very13 much13 our13 lifestyles13 Were13 we13 programmed13 to13 sit13 or13 sleep13 through13 ninety13 percent13 of13 our13 days13 or13 just13 be13 a13 little13 more13 physically13 active13 Is13 a13 gym13 treadmill13 under13 fluorescent13 lights13 equal13 to13 a13 walk13 on13 a13 shady13 arboretum13 path13 Is13 a13 fastfood13 chemically13 contrived13 sandwich13 equal13 to13 a13 salad13 al13 fresco13 Is13 the13 possible13 social13 interface13 of13 a13 train13 ride13 to13 downtown13 Los13 Angeles13 equal13 to13 a13 cell13 phone13 call13 in13 an13 SUV13 on13 a13 traffic13 clogged13 freeway13 What13 nurtures13 us13 improves13 our13 community13 and13 allows13 our13 environment13 to13 do13 itrsquos13 amazing13 job13 of13 continually13 healing13 itself13 13

13 13 13 13 13 Itrsquos13 encouraging13

13

13

13

13

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

Metrolink Station (roughly at Crown Valley and the 5 Freeway) Future residents who work near any rail transit station could conceivably leave the Prius at home during the work week In Irvine the new 1750 unit Los Olivos apartment community comes with retail shops restaurants and the Spectrum within short walk on a dedicated pedestrian route As the job market has improved the lack of affordable housing has spurred this kind of urban infill development and has the potential to create population density that supports mass transit While many of us would prefer a single family home with a pool and a garden that model is out of reach of most young people unless they opt for a two hour commute to the Inland Empire The alternative of living in a walkable community is a much more sustainable and affordable alternative If your interest is piqued try a Metrolink ten dollar all weekend pass and see what you can explore on foot from your neighborhood It includes Metrolink rail travel and the LA subway and bus system

Irsquom also encouraged when I shop for groceries and split my time between Costco Trader Joersquos Sprouts and Whole Foods The cost of organic foods is dropping as the cost of other household commodities is rising Could demand dictate an affordable alternative to the highly processed food offerings of big agribusiness A look at the empty or full parking lots of our food stores confirms that a shift in preference is well underway

BlaKe StePhenS aia leeD aPSaddleback College Architecturewwwsaddlebackeduatasarchitecturebstephenssaddlebackedu

For More Information

Our health as individuals depends on our genetics and then very much our lifestyles Were we programmed to sit or sleep through ninety percent of our days or just be a little more physically active Is a gym treadmill under fluorescent lights equal to a walk on a shady arboretum path Is a fastfood chemically contrived sandwich equal to a salad al fresco Is the possible social interface of a train ride to downtown Los Angeles equal to a cell phone call in an SUV on a traffic clogged freeway What nurtures us improves our community and allows our environment to do itrsquos amazing job of continually healing itself

Itrsquos encouraging

13

13 13 13 13 13 13

Energy amp Sustainability SustainabilityItrsquos Encouraging

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Trademarks Proper Use is ParamountBilly a roBBinS eSq Novak Druce Connolly Bove + Quigg LLP

legal beatPersPectives bull Newsletter bull sUmmer 2013

Intellectual Property rights are some of a companyrsquos most valuable assets Among those Intellectual

Property rights are trademarks and service marks When a company does not use its marks or uses them incorrectly rights in those marks may be weakened or may be lost It is therefore extremely important and critical for companies to take the necessary steps to insure that their marks are used correctly

According to the United States Trademark Laws rights in marks whether they be trademarks or service marks are acquired through bona fide use of the mark in commerce Merely use in an attempt to reserve rights in a mark is not proper

If a company ceases use of a mark it may lose the rights in that mark Pursuant to the provisions of the United States Trademark Law 15 USC sect1127 non-use of a mark for three consecutive years creates a rebuttable presumption of abandonment Typically the abandonment will only occur if the non-use is accompanied by an intent not to use the mark on the goods or services in the future If the owner of the rights to the mark can produce proof showing that the non-use was temporary and that there was a bona fide intent to use the mark on goods or services in the future then the presumption of abandonment is rebutted

A trademark or service mark is a source indicator That is when properly used the consuming public recognizes that the product or service bearing the mark originates from a specific source In order to reinforce the mark and its significance to the consuming public the owner of the mark must always use the mark as a proper adjective followed by the generic term For example DELL computer for a trademark and Outback restaurant for a service mark The mark should always be used in a way causing it to stand out from the surrounding copy This can be done by capitalizing the mark placing the mark in all upper case or utilizing a distinct font for the mark In addition thereto the proper trademark notice symbol should be utilized with the mark That symbol would be the reg if the mark has been registered in the United States Patent and Trademark Office If the mark has

not been registered then it would be improper to utilize the reg symbol and in fact by doing so there have been cases ruling that this would be a fraud on the public and rights to the mark could be lost If a mark has not been registered in the United States Patent and Trademark Office then one may utilize the ldquoTMrdquo symbol or ldquoSMrdquo symbol and if desired these letters may be placed within a circle This signifies that the owner used the mark as a trademark or service mark but that it is not yet registered The mark should never be used as a noun and it should never be used in the possessive form (unless the mark is in fact possessive) and it should never be used in plural form (unless the mark is in fact plural)

Trademark owners and particularly those individuals in the marketing departments typically like to adopt marks which are highly descriptive and in fact can become the names for the products If this is done and the mark is then used as a proper noun the mark may become the generic name for the product and when that is done the mark will have lost its brand name significance and can no longer function as a source identifier for the trademark ownerrsquos goods or services There are many examples of formerly protected trademarks which have become generic terms as a result of the improper use of the mark as a proper noun For example ESCALATOR ZIPPER PILATES CELLOPHANE

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

As above indicated rights in a mark are acquired through use of the mark in commerce There is no requirement under the law for a mark to be registered however very important presumptions are acquired as a result of registration of the mark in the United States Patent and Trademark Office Those presumptions are that the registration is valid that the owner identified is in fact the rightful owner of the mark ldquoconstructive noticerdquo of the registrantrsquos claim of ownership of the mark and after five years of continuous use and upon filing of the proper documents in the United States Patent and Trademark Office that the mark is incontestable There is also a provision in the United States Trademark Law that if one has a bona fide intention to use a mark on goods or services even though actual use has not yet begun an application for registration of the mark can be filed in the United States Patent and Trademark Office This will establish the filing date of the application as a priority date for that mark which can become important at a later time in the event of challenges to the mark Upon filing the intent to use application for registration it will be prosecuted through the Trademark Office and if it meets the qualifications of a proper mark and there are no other marks that would prohibit acquiring the registration then a Notice of Allowance is issued providing the owner a period of six months from the date of the Notice of

Allowance within which to use the mark with the ability to extend that time for additional six-month periods (upon payment of fees) up to a maximum period of thirty-six months

To help insure that the marks are used correctly and to lower the risk that the marks will become weakened or generic because of misuse it is extremely important that a company educate its employees and the public on the proper use of its marks In order to accomplish this the company should develop trademark usage guidelines and distribute those to various publications that utilize the companyrsquos marks to be sure that the mark is properly used These trademark usage guidelines should also be distributed to the employees of the company so that they will utilize the companyrsquos marks properly It is also extremely important that the company develop a policing program which will detect improper use of its marks by the public or by its employees When such improper use is detected then it is important that the company take immediate steps to correct the improper use When such is done documentation should be developed and maintained so that if a challenge is ever made regarding the improper use the company can clearly illustrate that such was followed through thus further enhancing the companyrsquos rights in its marks

Billy roBBinSBillyRobbinsnovakdrucecomwwwnovakdrucecom

For More Information

Energy amp Sustainability SustainabilityItrsquos Encouraging

TERRy R orsquoNEiLLldquoThe Life Insurance KitrdquoThe Truth About Life Insurance Estate Planning in the 21st Century

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

BooK inFowwwtheoneillcocombookhtml For More

InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

COMMERCIAL REAL ESTATEWhere are we and where are we goinglarry S Bloomer President R E Development Group

real estatePersPectives bull Newsletter bull sUmmer 2013

One of my real estate axioms commercial real estate always follows residential real estate

When residential real estate goes down commercial real estate follows And when residential real estate goes up commercial real estate follows

As we have seen both residential and commercial have been struggling since 2007 or 2008 In many US cities residential is picking up momentum Some home values have increased to equal or exceed their loan values (finally) New home construction has also been revived in selected areas Nationally single family home sales were up 3 But will this continue Unemployment remains high

The mortgage rates have risen for the last three consecutive weeks with Freddie Macrsquos survey of lenders pegging the average 30 Year fixed rate home loan at 359 up from almost a record low of 335 15 Year rates are now at 277 While both these rates are still very low only rock solid borrowers will qualify for them If the Feds start cutting back on their bond buying program as some of their officials indicated this week interest rates will rise more negatively effecting single family housingrsquos affordability

The biggest commercial real estate winner in Southern California is multi-family development The lack of affordable single family homes to individuals and families and their ability to qualify for loans has drastically increased the demand for this apartment category In April building permits were up 143 from the previous month This was the first time permits topped the one million mark since June 2008 Projects with 5 or more units soared 406 I believe this apartment development will continue until job growth and lender requirements improve

Industrial vacancy has remained relatively low compared to office and retail vacancy percentages However the growth of e-commerce in industrial real estate is expected to be a giant leap for our California market With the evolution of on-line retailing and their push for ever

shorter product delivery windows companies who build and respond to these needed logisticsdistribution centers will do well Around the world there is more money for industrial development than the last 20 to 25 years ldquoThere is a paradigm shift in the marketplacerdquo according to Greg Goodman CEO of Goodman Group ldquoand itrsquos a generational shift If yoursquove got grandchildren you know they do everything onlinerdquo Goodman Group is already taking advantage of this new paradigm Theyrsquove invested $24 billion in industrial development around the world and 40 of it is E-commerce related It sees the US market as the largest globally over the next 10 years They are looking for opportunities in key West Coast hubs in Los Angeles San Francisco and Seattle with New York New Jersey and Philadelphia to be targeted on the East Coast

Class 1 railways have continued to invest in themselves to help meet the anticipated E-commerce Along with Railroads changes in trucking regulations rising fuel prices the specter of cap amp trade taxes the need for same day delivery and the expansion of inland ports industrial development must change

[ Continues Next Page ]

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

For More Information

STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

For More InformationFor More Information

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Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

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This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

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For More InformationFor More Information

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American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

For More Information

Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

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temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

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Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

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run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 7: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

SaaS Providers will start with an Isolated-Tenancy then move to Multi-Tenancy modelThe proportion of ISVs who go to market as SaaS using an Isolated Tenancy model will increase By avoiding the changes to make their software Multi-Tenant ISVs can defer that investment until the right time As their SaaS business expands and validates their market the significantly lower cost of service delivery in multi-tenant mode may encourage them to make the investment to transform their software to support Multi-Tenancy

Support of Multiple ldquoTenancy Modelsrdquo will become the norm for SaaSIn order to support existing customers and their application customizations to differentiate offerings and to meet specific market requirements SaaS Providers will support a hybrid approach where tenants can choose the SaaS tenancy model that suits them best

This requires an approach to SaaS enablement capable of handling tenants simultaneously in both Isolated and Multi-Tenant modes in order to enable a smooth transition

SaaS becomes multi-cloud and multi-geographyThe ability to manage a SaaS environment that extends across multiple Public Private or Hybrid clouds will become increasingly important Since SaaS offerings are inherently available worldwide it is advantageous to be able to centrally manage tenants while locating applications geographically in order to maximize performance for customers

This capability will also be critical for locating instances of applications and their data in countries that impose compliance privacy or other legal restrictions on the physical location of data

ldquoPrivate SaaSrdquo will emerge within the enterprise The techniques used to provide SaaS will be applied to large enterprise applications especially those global ones who have many separate divisions regions or countries that use the same software application The SaaS model as applied in this context of Private SaaS can be offered by the office of the CIO and effectively treat the corporationsrsquo sub-entities as tenants Private SaaS will enable better insight and control of the provisioning operation and management of the applications centrally by the office of the CIO resulting in significant cost savings and efficiencies across the enterprise

The Private SaaS model can be extended to outside entities such as franchisees suppliers and partners of the enterprise to establish invitation-only communities to a SaaS application and will become a mechanism to strengthen enterprise relationships

Cloud Providers will offer SaaS-EnablementManagement Capabilities to attract SaaS Providers As the overwhelming influence of SaaS on total cloud usage becomes more apparent to Cloud Providers they will increasingly be looking for ways to attract SaaS Providers to their cloud This ability to attract ISVs software resellers and integrators who wish to offer SaaS solutions will become a key value proposition to attract more SaaS Providers and thus more users to their cloud To accomplish this Cloud Providers will augment their standard PaaS services with new set of lsquoPaaS for SaaSrsquo capabilities

Innovations Six Predictions for ldquoSoftware as a Servicerdquo Trend in 2013 and Beyond

Feyzi Fatehi CEO Corent Technology Incwwwcloudbooknetfeyzi-fatehi

corent technoloGy incwwwcorenttechcom

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

Optimistic View of United States Engineering FutureKent W PeterSon Pe P2S Engineering Inc

future outlookPersPectives bull Newsletter bull sUmmer 2013

If there is one thing we can predict it is the unpredictability of the future Engineers constantly

reinvent the future I believe the United States has been and remains a world leader in creativity and innovation

Unfortunately students considering a technology-based education these days are confronted by stories of the growing numbers of engineers in countries such as India and China stories suggesting that many US-based engineering jobs will be outsourced The implicit message is that America doesnrsquot need to develop our own technical talent This is wrong and it is a dangerous message to send to those making decisions about colleges their majors and their careers

It is true that these developing countries produce more engineers than the United States but per capita production of engineers in those countries lags far behind that of the United States and those countries with their needs for basic infrastructure have ample work to keep their local engineers busy for decades The real question in the US is whether we are producing the technical talent we need to create new industries and address pressing problems in energy health care the environment sustainable manufacturing security and communications

The sound and vibrant economic health of our nation depends on innovation and creativity entrepreneurship flexibility and adaptability

While the United States education system is often criticized we sometimes overlook one of the main reasons others seek an engineering education in the

United States I believe it is due to our emphasis on hands-on approach and the fact that successful institutions encourage and reward creativity US engineering education should continue to allow creativity to flourish Our future will be determined by our ability to utilize the richness of human capacity

We have a local opportunity to witness this creativity with the upcoming uS Department of energy Solar Decathlon from october 3-13 in the orange county Great Park in irvine ca This event challenges twenty multidisciplinary collegiate teams to design build and operate solar-powered houses that are cost-effective energy-efficient and attractive

Open to the public free of charge the Solar Decathlon gives visitors the opportunity to tour the houses gather ideas to use in their own homes and learn how energy-saving features can help them save money today Public hours will be from 11 am to 7 pm daily refer to httpwwwsolardecathlongov for more information

uS DePartment oF enerGy Solar DecathlonOctober 3 to 13 2013 bull Orange County Great Parks in Irvine CA

httpwwwsolardecathlongov

Kent PeterSon P2S enGineerinG incwwwp2sengcom

For More Information

Credit Stefano PalteraUS Department of Energy Solar DecathlonWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Carbon Capture and the Future Energy MixDr JeFF reeD Director Market Development amp Emerging Technologies San Diego Gas amp Electricreg Southern California Gas Company Sempra Energy Utilities

PersPectives bull Newsletter bull sUmmer 2013

energy amp sustainability

Although there is no consensus on the pace and magnitude of climate change that will result from

increasing levels of carbon dioxide in the atmosphere there is no question that atmospheric carbon dioxide levels are increasing and that national policy calls for a dramatic reduction in the amount of carbon dioxide released into the atmosphere from energy use over the next several decades In May National Oceanic and Atmospheric Association announced that atmospheric CO2 levels reached a daily average above 400 parts per million (ppm) for the first time in human history Just 200 years ago prior to the industrial age CO2 levers were only about 280 ppm Because CO2 absorbs sunlight and re-emits it as radiant heat it is classified as a greenhouse gas or GHG Other GHGs include water vapor carbon dioxide methane nitrous oxide and ozone Absent these GHGs temperatures on Earth would be on average about -2ordmF rather than 57ordmF So we can all be thankful for our GHGs

But too much of a good thing can be bad We have all heard dire warnings that CO2 emissions from fossil fuel combustion may cause Earthrsquos average temperatures to increase several degrees This may be catastrophic for life as we know it At a minimum vast amounts of polar ice will melt and cause catastrophic flooding as sea levels rise

Using energy more efficiently and switching to solar and wind power can limit CO2 emissions and represent our first line of defense But we still need to deal with the millions of tons of CO2 produced each year by fossil fuel power plants and industrial processes like refineries Can we somehow capture CO2 emissions from these facilities and keep it out of the atmosphere If so can this be accomplished at a reasonable cost

The short answers are yes and yes Approaches to CO2 capture fall into three categories pre-combustion technologies post combustion and oxy-fuel combustion technologies

Pre-combustion CO2 Capture Pre-combustion CO2 capture involves removing the carbon from the fuel prior to combustion When heated in the absence of air coal petroleum natural gas and even biomass break apart into their two primary constituents carbon (in the form of CO2) and hydrogen This process is called gasification or reforming Because of their significant size differences hydrogen and CO2 molecules are easy to separate using selective membranes adsorbent solids or absorbent liquids When hydrogen combusts energy is released and water is produced Thus energy generated from hydrogen is in essence zero-carbon power

While pre-combustion CO2 capture systems use well proven technologies heating the feedstock and purifying the produced gases is complex expensive and energy intensive Pre-combustion systems can double or triple the cost of power production and cut the overall power plant efficiency in half As a result no pre-combustion power plants have been built to date but at least two (heavily subsidized) projects are planned SCS Energy is developing a $28 IGCC (Integrated Gasification Combined Cycle) power plant in Kern County California and Summit Power is developing an IGCC power plant near Odessa Texas

Post-combustion CO2 CapturePost-combustion CO2 capture technology employs chemicals to remove the CO2 from the exhaust streams of conventional power systems such as boilers turbines or engines This is challenging because the enormous quantities of exhaust gases are mostly nitrogen with only 3 to 12 percent CO2 The CO2 contained in power plant exhaust streams can be separated from the nitrogen using adsorbent solids or absorbent liquids However extremely large volumes of exhaust air must be processed to capture a relatively small amount of CO2 This process is relatively complex expensive and uses a lot of energy But post-combustion capture systems are promising because they can be retrofitted into existing power plants which will reduce CO2 emissions more rapidly than building new plants with pre-combustion technology

[ Continues Next Page ]

File Attachment
Pre-Combustion CO2 Capture Illustration
File Attachment
Post Combustion CO2 Capture Illustration

More News on Members visit wwwTECHNOLINKASSOCorg

Energy amp Sustainability Carbon Capture and the Future Energy Mix

Oxy-fuel Combustion Oxy-fuel combustion is an innovative new technology derived from rocket science ndash the Space Shuttle main engine use oxy-fuel combustion Oxy-fuel power generation simplifies post-combustion capture by eliminating nitrogen from the combustion process The exhaust stream from oxy-fuel combustion contains only water vapor and CO2 When cooled the water vapor condenses to liquid and only CO2 remains so no special CO2 separation equipment is required

13

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13

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San DeiGo GaS anD electricwwwsdgecom

For More Information

The ldquoAchilles Heelrdquo of oxy-fuel technology lies in separating oxygen from air Typically this is done by cooling air to the point that the oxygen turns to liquid at about -297oF Obviously this requires a lot of energy Fortunately oxy-fuel combustion releases substantially more energy than conventional power systems and this extra energy more than offsets the energy consumed in producing oxygen The efficiency of oxy-fuel power plants can reach 60 including the energy used to produce the oxygen

Oxy-fuel combustion technology is currently undergoing tests a facility near Bakersfield by Clean Energy Systems (CES) based in Rancho Cordova CA CES was founded in 1993 by retired Aerojet rocket scientists to fulfill their dream of ldquopower without pollutionrdquo Now 20 years later CES is working closely with Siemens on the first commercial oxy-fuel power plant deployments in both new and existing facilities

So yes we know how to capture the CO2 emissions from fossil fuel power plants and industrial processes And yes it appears that at least one technology oxy-fuel combustion will be cost competitive with conventional power plants within the next few years

More News on Members visit wwwTECHNOLINKASSOCorg

The GridWise Alliance and the Smart Grid Policy CenterGrid Modernization Indexlee Krevat Director Smart Grid San Diego Gas amp Electric amp GridWise Alliance Board of DirectorsBecKy harriSon CEO GridWise Alliance

PersPectives bull Newsletter bull sUmmer 2013

Our digital economy is becoming increasingly dependent on an affordable secure reliable

and resilient electric grid Modernizing our grid is key to ensuring that the grid can meet these growing requirements while enabling an ldquoall of the aboverdquo energy policy that effectively and efficiently integrates all types of new devices to the grid including customer-owned distributed energy resources and electric vehicles for a sustainable energy future

The electric utility industry is in transition It is moving from a commodity business where power flowed one way to a services business where its customers are now both producers and consumers ndash ldquoprosumersrdquo - and where new innovations allow for a different paradigm around how energy is produced delivered and used In this new environment the grid will play a key role in balancing supply and demand side capabilities to optimize the electric energy value chain from generation through consumption Consumers will be in the drivers seat making value choices on how they want to interact with their energy service providers how and from whom they purchase electricity and even if they become producers themselves

The electric utility industry is highly regulated both at the state and federal level States are playing a major role in how this transition will take place in their jurisdictions and how fast the transition will be enabled by a modern electrical delivery system State regulators will approve expenditures and set prices for investor owned utilities in their states and may also have an influence on municipal electric utilities and cooperative electric utilities The state regulators must work within the authority that they have been granted under state policies

Over the last twenty plus years the business models and regulatory frameworks across the fifty states and the District of Columbia have changed with the introduction of wholesale deregulations retail deregulations and regional transmission organizations In some jurisdictions the utilities have been ldquounbundledrdquo and the

transmission and distribution companies are no longer associated with the generation companies and in some case no longer own the relationships with end customers New retail service providers are introducing new options for bundling and billing for electric energy usage Where there was once a standard business model for investor owned utilities (IOUs) that had them controlling the entire electric energy value chain from generators to customers there is now a diversity of business models

These business model differences and the differences in state policies and regulations have an impact on the benefits and sequencing of grid modernization investments As the GridWise Alliance (GWA) and the Smart Grid Policy Center (SGPC) examined these issues they determined that one of the challenges to advancing grid modernization was a lack of clarity around the interdependencies of state policies to utility grid modernization investments and the ability to identify and share best practices in these areas

To address this issue the GWASGPC have created the first ever state-by-state Grid Modernization Index (GMI) The purpose of the GMI is to evaluate and communicate the status of electric grid modernization in the United States and gain a clear understanding of the interdependencies of state policies and regulations to utility investments in modernization of the grid

The GMI produces a score for each state The term state when used to evaluate grid modernization criteria refers to the public utility commission state legislature andor the greater majority of ESPs in the state In other words the state is being measure for moving forward with grid modernization regardless of which entities within the state are driving progress forward The questions in the policy section can be rated a high score if the majority of utilities in the state are moving forward in these areas (eg utilities have data security policies even if not required to by the state) without policies requiring them to do so

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

The GMI is based on a scorecard that clearly defined a set of criteria to evaluate and convey the progress and impact of this transformative set of improvements to the nationrsquos electric infrastructure GWASGPC intend to make the GMI an annual ranking index by state that identifies the current state and tracks progress over time The index has three components

1 State policies and regulatory enablers for investment2 Investments throughout the state in customer-enabling technologies3 Investments throughout the state in grid-enhancement technologies

Some of the elements that compose the state policies and regulatory enablers section of the index include

bull Does the state have a grid modernization strategy policy or a requirement that electric service providers (ESPs) in the state develop and submit a planbull Does the state have an Energy Sustainability Environmental Plan andor Renewable Portfolio Standard or Goalbull Does the state have or does the commission require ESPs to have securitycyber-security plan

The customer-enabling technology investment section of the index includes the following elements

bull Is there a platform that allows third party device integration (eg Home Area Network devices such as in-home displays programmable communicating thermostats smart appliances electric vehicle charging) with real-time smart meter databull Is customer educationoutreach on grid modernization being implemented successfullybull Are software analytics being used to segment understand and communicate with customers

The modernization of grid operations section of the index looks at whether ESPs in the state are implementing technologies on the electric system to deliver the benefits of a modernized grid The technologies and capabilities composing the index include

bull Energy storage leveraged as a tool for system planning bull Price responsive andor ride-through (voltage andor frequency) capable microgrids

bull Integration of Distribution Management System functionality with sensor data capacitor bank monitoring andor control voltage regulator monitoring andor control storage charge andor dischargebull ldquoSelf-healingrdquo capability (ie to autonomously operate andor reconfigure)

To ensure consistency of interpretation and scoring the GWA has established a GMI project team made up of its members to research the progress of grid modernization in each state utilizing published documents and interviews with key stakeholders Leveraging this information the project team scored each criteria question for each state

GWASGPC will evaluate the data to determine the impact policy is having on advancing grid modernization investments An example of this is the impacts of net metering policies on investments It has been demonstrated that these policies can lead to higher penetration of distributed solar however if the right pricing models are not in place for infrastructure services needed to support these new higher penetration levels of distributed solar there may be a challenge to fund the investments on the grid needed to effectively integrate these new distributed generation sources in a manner that maintains the basic reliability and resiliency of the grid

GWASGPC has established an advisory committee made up of key stakeholders to guide the implementation of this index as well as provide feedback on the results and future enhancements which will increase the value over time

The GridWise Alliance (GWA) is a coalition of electricity industry stakeholders that brings together electric utilities industry suppliers and service providers from the equipment communications and information technology sectors Joined by universities national laboratories and others the GWA works to enhance electric grid performance and to transform our nationrsquos electric system to meet the needs of the 21st century

The Smart Grid Policy Center (SGPC) is a not-for-profit foundation of public and private smart grid stakeholders who are aligned around a shared vision to transform and modernize the US electric system

Energy amp Sustainability The GridWise Alliance and the Smart Grid Policy Center Grid Modernization Index

GriDWiSe alliancewwwgridwiseorg

the Smart GriD Policy centerwwwgridwiseorgresources_sgpclibasp

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

SustainabilityItrsquos EncouragingBlaKe StePhenS aia leeD aP Architecture Professor Architecture and Drafting Department Chair

PersPectives bull Newsletter bull sUmmer 2013

Locally this has been a spring of encouragement While the World the Nation and the State seem

to be perpetually stumbling in the fly trap of politics at a more grass roots level there seems to be an emerging sense of clarity People that I speak with are seeing things realistically and are acting positively on what they see

A huge sea change locally has been the decision to close the San Onofre Nuclear Generating Station (SONGS) I have mixed feelings on this but overall believe itrsquos a powerfully positive change looking forward At a picnic over the past weekend I met a plant engineer there who had been laid off and we discussed his angst at leaving the area for a new job as well as the problems at the plant I feel for the sixteen-hundred employees who worked at the plant and their dislocation In my mind I counter that with the dislocation of nine million people within fifty miles of the plant if the plant were to severely malfunction that would be a human and environmental disaster on an unimaginable scale

Unfortunately the decades of waste generated by the plant remains stored on-site and that will continue into the distant future unless we create a national repository for nuclear waste Who would step up politically to accept that huge responsibility in their state With our seismic history how vulnerable are we to a huge disaster from stored waste when we have that earthquake or tsunami

Reading local blogs and environmental blogs itrsquos been proposed that photovoltaic panels have been installed over the last three years at a rate that replaces the power

generation lost with the closure of SONGS While that seems implausible a Google Earth tour of two year old satellite photos of Southern California shows rooftop after rooftop with photovoltaics Locally there are large installations on the roofs of Costco Kohls and Wal-Mart On a residential scale the systems have become affordable and economically viable a trade-off for escalating power bills at worst While this shift is difficult for the large power companies it is a positive force for the environment local employment and localization of infrastructure

The rapidly reinvigorated real estate market has also been the driver of many new mixed-use residential and commercial buildings This emerging trend of more pedestrian centric urban development has just begun to emerge in Orange County but in Los Angeles many properties are advertised with the local lsquowalk scorersquo to draw tenants and buyers who are opting out of the car culture in their neighborhood choices In Laguna Niguel there are two high density mid-rise residential complexes planned and under construction near the

13

13 13 13 13 13 13

13

13 13 13 13 13 13

Prius13 at13 home13 during13 the13 work13 week13 In13 Irvine13 the13 new13 175013 unit13 Los13 Olivos13 apartment13 community13 comes13 with13 retail13 shops13 restaurants13 and13 the13 Spectrum13 within13 short13 walk13 on13 a13 dedicated13 pedestrian13 route13 As13 the13 job13 market13 has13 improved13 the13 lack13 of13 affordable13 housing13 has13 spurred13 this13 kind13 of13 urban13 infill13 development13 and13 has13 the13 potential13 to13 create13 population13 density13 that13 supports13 mass13 transit13 While13 many13 of13 us13 would13 prefer13 a13 single13 family13 home13 with13 a13 pool13 and13 a13 garden13 that13 model13 is13 out13 of13 reach13 of13 most13 young13 people13 unless13 they13 opt13 for13 a13 two13 hour13 commute13 to13 the13 Inland13 Empire13 The13 alternative13 of13 living13 in13 a13 walkable13 community13 is13 a13 much13 more13 sustainable13 and13 affordable13 alternative13 If13 your13 interest13 is13 piqued13 try13 a13 Metrolink13 ten13 dollar13 all13 weekend13 pass13 and13 see13 what13 you13 can13 explore13 on13 foot13 from13 your13 neighborhood13 It13 includes13 Metrolink13 rail13 travel13 and13 the13 LA13 subway13 and13 bus13 system13 13

13 13 13 13 13

13 13 13 13 13 Irsquom13 also13 encouraged13 when13 I13 shop13 for13 groceries13 and13 split13 my13 time13 between13 Costco13 Trader13 Joersquos13 Sprouts13 and13 Whole13 Foods13 The13 cost13 of13 organic13 foods13 is13 dropping13 as13 the13 cost13 of13 other13 household13 commodities13 is13 rising13 Could13 demand13 dictate13 an13 affordable13 alternative13 to13 the13 highly13 processed13 food13 offerings13 of13 big13 agribusiness13 A13 look13 at13 the13 empty13 or13 full13 parking13 lots13 of13 our13 food13 stores13 confirms13 that13 a13 shift13 in13 preference13 is13 well13 underway13 13

13 13 13 13 13 Our13 health13 as13 individuals13 depends13 on13 our13 genetics13 and13 then13 very13 much13 our13 lifestyles13 Were13 we13 programmed13 to13 sit13 or13 sleep13 through13 ninety13 percent13 of13 our13 days13 or13 just13 be13 a13 little13 more13 physically13 active13 Is13 a13 gym13 treadmill13 under13 fluorescent13 lights13 equal13 to13 a13 walk13 on13 a13 shady13 arboretum13 path13 Is13 a13 fastfood13 chemically13 contrived13 sandwich13 equal13 to13 a13 salad13 al13 fresco13 Is13 the13 possible13 social13 interface13 of13 a13 train13 ride13 to13 downtown13 Los13 Angeles13 equal13 to13 a13 cell13 phone13 call13 in13 an13 SUV13 on13 a13 traffic13 clogged13 freeway13 What13 nurtures13 us13 improves13 our13 community13 and13 allows13 our13 environment13 to13 do13 itrsquos13 amazing13 job13 of13 continually13 healing13 itself13 13

13 13 13 13 13 Itrsquos13 encouraging13

13

13

13

13

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

Metrolink Station (roughly at Crown Valley and the 5 Freeway) Future residents who work near any rail transit station could conceivably leave the Prius at home during the work week In Irvine the new 1750 unit Los Olivos apartment community comes with retail shops restaurants and the Spectrum within short walk on a dedicated pedestrian route As the job market has improved the lack of affordable housing has spurred this kind of urban infill development and has the potential to create population density that supports mass transit While many of us would prefer a single family home with a pool and a garden that model is out of reach of most young people unless they opt for a two hour commute to the Inland Empire The alternative of living in a walkable community is a much more sustainable and affordable alternative If your interest is piqued try a Metrolink ten dollar all weekend pass and see what you can explore on foot from your neighborhood It includes Metrolink rail travel and the LA subway and bus system

Irsquom also encouraged when I shop for groceries and split my time between Costco Trader Joersquos Sprouts and Whole Foods The cost of organic foods is dropping as the cost of other household commodities is rising Could demand dictate an affordable alternative to the highly processed food offerings of big agribusiness A look at the empty or full parking lots of our food stores confirms that a shift in preference is well underway

BlaKe StePhenS aia leeD aPSaddleback College Architecturewwwsaddlebackeduatasarchitecturebstephenssaddlebackedu

For More Information

Our health as individuals depends on our genetics and then very much our lifestyles Were we programmed to sit or sleep through ninety percent of our days or just be a little more physically active Is a gym treadmill under fluorescent lights equal to a walk on a shady arboretum path Is a fastfood chemically contrived sandwich equal to a salad al fresco Is the possible social interface of a train ride to downtown Los Angeles equal to a cell phone call in an SUV on a traffic clogged freeway What nurtures us improves our community and allows our environment to do itrsquos amazing job of continually healing itself

Itrsquos encouraging

13

13 13 13 13 13 13

Energy amp Sustainability SustainabilityItrsquos Encouraging

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Trademarks Proper Use is ParamountBilly a roBBinS eSq Novak Druce Connolly Bove + Quigg LLP

legal beatPersPectives bull Newsletter bull sUmmer 2013

Intellectual Property rights are some of a companyrsquos most valuable assets Among those Intellectual

Property rights are trademarks and service marks When a company does not use its marks or uses them incorrectly rights in those marks may be weakened or may be lost It is therefore extremely important and critical for companies to take the necessary steps to insure that their marks are used correctly

According to the United States Trademark Laws rights in marks whether they be trademarks or service marks are acquired through bona fide use of the mark in commerce Merely use in an attempt to reserve rights in a mark is not proper

If a company ceases use of a mark it may lose the rights in that mark Pursuant to the provisions of the United States Trademark Law 15 USC sect1127 non-use of a mark for three consecutive years creates a rebuttable presumption of abandonment Typically the abandonment will only occur if the non-use is accompanied by an intent not to use the mark on the goods or services in the future If the owner of the rights to the mark can produce proof showing that the non-use was temporary and that there was a bona fide intent to use the mark on goods or services in the future then the presumption of abandonment is rebutted

A trademark or service mark is a source indicator That is when properly used the consuming public recognizes that the product or service bearing the mark originates from a specific source In order to reinforce the mark and its significance to the consuming public the owner of the mark must always use the mark as a proper adjective followed by the generic term For example DELL computer for a trademark and Outback restaurant for a service mark The mark should always be used in a way causing it to stand out from the surrounding copy This can be done by capitalizing the mark placing the mark in all upper case or utilizing a distinct font for the mark In addition thereto the proper trademark notice symbol should be utilized with the mark That symbol would be the reg if the mark has been registered in the United States Patent and Trademark Office If the mark has

not been registered then it would be improper to utilize the reg symbol and in fact by doing so there have been cases ruling that this would be a fraud on the public and rights to the mark could be lost If a mark has not been registered in the United States Patent and Trademark Office then one may utilize the ldquoTMrdquo symbol or ldquoSMrdquo symbol and if desired these letters may be placed within a circle This signifies that the owner used the mark as a trademark or service mark but that it is not yet registered The mark should never be used as a noun and it should never be used in the possessive form (unless the mark is in fact possessive) and it should never be used in plural form (unless the mark is in fact plural)

Trademark owners and particularly those individuals in the marketing departments typically like to adopt marks which are highly descriptive and in fact can become the names for the products If this is done and the mark is then used as a proper noun the mark may become the generic name for the product and when that is done the mark will have lost its brand name significance and can no longer function as a source identifier for the trademark ownerrsquos goods or services There are many examples of formerly protected trademarks which have become generic terms as a result of the improper use of the mark as a proper noun For example ESCALATOR ZIPPER PILATES CELLOPHANE

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

As above indicated rights in a mark are acquired through use of the mark in commerce There is no requirement under the law for a mark to be registered however very important presumptions are acquired as a result of registration of the mark in the United States Patent and Trademark Office Those presumptions are that the registration is valid that the owner identified is in fact the rightful owner of the mark ldquoconstructive noticerdquo of the registrantrsquos claim of ownership of the mark and after five years of continuous use and upon filing of the proper documents in the United States Patent and Trademark Office that the mark is incontestable There is also a provision in the United States Trademark Law that if one has a bona fide intention to use a mark on goods or services even though actual use has not yet begun an application for registration of the mark can be filed in the United States Patent and Trademark Office This will establish the filing date of the application as a priority date for that mark which can become important at a later time in the event of challenges to the mark Upon filing the intent to use application for registration it will be prosecuted through the Trademark Office and if it meets the qualifications of a proper mark and there are no other marks that would prohibit acquiring the registration then a Notice of Allowance is issued providing the owner a period of six months from the date of the Notice of

Allowance within which to use the mark with the ability to extend that time for additional six-month periods (upon payment of fees) up to a maximum period of thirty-six months

To help insure that the marks are used correctly and to lower the risk that the marks will become weakened or generic because of misuse it is extremely important that a company educate its employees and the public on the proper use of its marks In order to accomplish this the company should develop trademark usage guidelines and distribute those to various publications that utilize the companyrsquos marks to be sure that the mark is properly used These trademark usage guidelines should also be distributed to the employees of the company so that they will utilize the companyrsquos marks properly It is also extremely important that the company develop a policing program which will detect improper use of its marks by the public or by its employees When such improper use is detected then it is important that the company take immediate steps to correct the improper use When such is done documentation should be developed and maintained so that if a challenge is ever made regarding the improper use the company can clearly illustrate that such was followed through thus further enhancing the companyrsquos rights in its marks

Billy roBBinSBillyRobbinsnovakdrucecomwwwnovakdrucecom

For More Information

Energy amp Sustainability SustainabilityItrsquos Encouraging

TERRy R orsquoNEiLLldquoThe Life Insurance KitrdquoThe Truth About Life Insurance Estate Planning in the 21st Century

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

BooK inFowwwtheoneillcocombookhtml For More

InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

COMMERCIAL REAL ESTATEWhere are we and where are we goinglarry S Bloomer President R E Development Group

real estatePersPectives bull Newsletter bull sUmmer 2013

One of my real estate axioms commercial real estate always follows residential real estate

When residential real estate goes down commercial real estate follows And when residential real estate goes up commercial real estate follows

As we have seen both residential and commercial have been struggling since 2007 or 2008 In many US cities residential is picking up momentum Some home values have increased to equal or exceed their loan values (finally) New home construction has also been revived in selected areas Nationally single family home sales were up 3 But will this continue Unemployment remains high

The mortgage rates have risen for the last three consecutive weeks with Freddie Macrsquos survey of lenders pegging the average 30 Year fixed rate home loan at 359 up from almost a record low of 335 15 Year rates are now at 277 While both these rates are still very low only rock solid borrowers will qualify for them If the Feds start cutting back on their bond buying program as some of their officials indicated this week interest rates will rise more negatively effecting single family housingrsquos affordability

The biggest commercial real estate winner in Southern California is multi-family development The lack of affordable single family homes to individuals and families and their ability to qualify for loans has drastically increased the demand for this apartment category In April building permits were up 143 from the previous month This was the first time permits topped the one million mark since June 2008 Projects with 5 or more units soared 406 I believe this apartment development will continue until job growth and lender requirements improve

Industrial vacancy has remained relatively low compared to office and retail vacancy percentages However the growth of e-commerce in industrial real estate is expected to be a giant leap for our California market With the evolution of on-line retailing and their push for ever

shorter product delivery windows companies who build and respond to these needed logisticsdistribution centers will do well Around the world there is more money for industrial development than the last 20 to 25 years ldquoThere is a paradigm shift in the marketplacerdquo according to Greg Goodman CEO of Goodman Group ldquoand itrsquos a generational shift If yoursquove got grandchildren you know they do everything onlinerdquo Goodman Group is already taking advantage of this new paradigm Theyrsquove invested $24 billion in industrial development around the world and 40 of it is E-commerce related It sees the US market as the largest globally over the next 10 years They are looking for opportunities in key West Coast hubs in Los Angeles San Francisco and Seattle with New York New Jersey and Philadelphia to be targeted on the East Coast

Class 1 railways have continued to invest in themselves to help meet the anticipated E-commerce Along with Railroads changes in trucking regulations rising fuel prices the specter of cap amp trade taxes the need for same day delivery and the expansion of inland ports industrial development must change

[ Continues Next Page ]

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

For More Information

STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

For More InformationFor More Information

For More InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

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This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

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American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

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law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

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Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

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obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

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temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 8: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

Optimistic View of United States Engineering FutureKent W PeterSon Pe P2S Engineering Inc

future outlookPersPectives bull Newsletter bull sUmmer 2013

If there is one thing we can predict it is the unpredictability of the future Engineers constantly

reinvent the future I believe the United States has been and remains a world leader in creativity and innovation

Unfortunately students considering a technology-based education these days are confronted by stories of the growing numbers of engineers in countries such as India and China stories suggesting that many US-based engineering jobs will be outsourced The implicit message is that America doesnrsquot need to develop our own technical talent This is wrong and it is a dangerous message to send to those making decisions about colleges their majors and their careers

It is true that these developing countries produce more engineers than the United States but per capita production of engineers in those countries lags far behind that of the United States and those countries with their needs for basic infrastructure have ample work to keep their local engineers busy for decades The real question in the US is whether we are producing the technical talent we need to create new industries and address pressing problems in energy health care the environment sustainable manufacturing security and communications

The sound and vibrant economic health of our nation depends on innovation and creativity entrepreneurship flexibility and adaptability

While the United States education system is often criticized we sometimes overlook one of the main reasons others seek an engineering education in the

United States I believe it is due to our emphasis on hands-on approach and the fact that successful institutions encourage and reward creativity US engineering education should continue to allow creativity to flourish Our future will be determined by our ability to utilize the richness of human capacity

We have a local opportunity to witness this creativity with the upcoming uS Department of energy Solar Decathlon from october 3-13 in the orange county Great Park in irvine ca This event challenges twenty multidisciplinary collegiate teams to design build and operate solar-powered houses that are cost-effective energy-efficient and attractive

Open to the public free of charge the Solar Decathlon gives visitors the opportunity to tour the houses gather ideas to use in their own homes and learn how energy-saving features can help them save money today Public hours will be from 11 am to 7 pm daily refer to httpwwwsolardecathlongov for more information

uS DePartment oF enerGy Solar DecathlonOctober 3 to 13 2013 bull Orange County Great Parks in Irvine CA

httpwwwsolardecathlongov

Kent PeterSon P2S enGineerinG incwwwp2sengcom

For More Information

Credit Stefano PalteraUS Department of Energy Solar DecathlonWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Carbon Capture and the Future Energy MixDr JeFF reeD Director Market Development amp Emerging Technologies San Diego Gas amp Electricreg Southern California Gas Company Sempra Energy Utilities

PersPectives bull Newsletter bull sUmmer 2013

energy amp sustainability

Although there is no consensus on the pace and magnitude of climate change that will result from

increasing levels of carbon dioxide in the atmosphere there is no question that atmospheric carbon dioxide levels are increasing and that national policy calls for a dramatic reduction in the amount of carbon dioxide released into the atmosphere from energy use over the next several decades In May National Oceanic and Atmospheric Association announced that atmospheric CO2 levels reached a daily average above 400 parts per million (ppm) for the first time in human history Just 200 years ago prior to the industrial age CO2 levers were only about 280 ppm Because CO2 absorbs sunlight and re-emits it as radiant heat it is classified as a greenhouse gas or GHG Other GHGs include water vapor carbon dioxide methane nitrous oxide and ozone Absent these GHGs temperatures on Earth would be on average about -2ordmF rather than 57ordmF So we can all be thankful for our GHGs

But too much of a good thing can be bad We have all heard dire warnings that CO2 emissions from fossil fuel combustion may cause Earthrsquos average temperatures to increase several degrees This may be catastrophic for life as we know it At a minimum vast amounts of polar ice will melt and cause catastrophic flooding as sea levels rise

Using energy more efficiently and switching to solar and wind power can limit CO2 emissions and represent our first line of defense But we still need to deal with the millions of tons of CO2 produced each year by fossil fuel power plants and industrial processes like refineries Can we somehow capture CO2 emissions from these facilities and keep it out of the atmosphere If so can this be accomplished at a reasonable cost

The short answers are yes and yes Approaches to CO2 capture fall into three categories pre-combustion technologies post combustion and oxy-fuel combustion technologies

Pre-combustion CO2 Capture Pre-combustion CO2 capture involves removing the carbon from the fuel prior to combustion When heated in the absence of air coal petroleum natural gas and even biomass break apart into their two primary constituents carbon (in the form of CO2) and hydrogen This process is called gasification or reforming Because of their significant size differences hydrogen and CO2 molecules are easy to separate using selective membranes adsorbent solids or absorbent liquids When hydrogen combusts energy is released and water is produced Thus energy generated from hydrogen is in essence zero-carbon power

While pre-combustion CO2 capture systems use well proven technologies heating the feedstock and purifying the produced gases is complex expensive and energy intensive Pre-combustion systems can double or triple the cost of power production and cut the overall power plant efficiency in half As a result no pre-combustion power plants have been built to date but at least two (heavily subsidized) projects are planned SCS Energy is developing a $28 IGCC (Integrated Gasification Combined Cycle) power plant in Kern County California and Summit Power is developing an IGCC power plant near Odessa Texas

Post-combustion CO2 CapturePost-combustion CO2 capture technology employs chemicals to remove the CO2 from the exhaust streams of conventional power systems such as boilers turbines or engines This is challenging because the enormous quantities of exhaust gases are mostly nitrogen with only 3 to 12 percent CO2 The CO2 contained in power plant exhaust streams can be separated from the nitrogen using adsorbent solids or absorbent liquids However extremely large volumes of exhaust air must be processed to capture a relatively small amount of CO2 This process is relatively complex expensive and uses a lot of energy But post-combustion capture systems are promising because they can be retrofitted into existing power plants which will reduce CO2 emissions more rapidly than building new plants with pre-combustion technology

[ Continues Next Page ]

File Attachment
Pre-Combustion CO2 Capture Illustration
File Attachment
Post Combustion CO2 Capture Illustration

More News on Members visit wwwTECHNOLINKASSOCorg

Energy amp Sustainability Carbon Capture and the Future Energy Mix

Oxy-fuel Combustion Oxy-fuel combustion is an innovative new technology derived from rocket science ndash the Space Shuttle main engine use oxy-fuel combustion Oxy-fuel power generation simplifies post-combustion capture by eliminating nitrogen from the combustion process The exhaust stream from oxy-fuel combustion contains only water vapor and CO2 When cooled the water vapor condenses to liquid and only CO2 remains so no special CO2 separation equipment is required

13

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San DeiGo GaS anD electricwwwsdgecom

For More Information

The ldquoAchilles Heelrdquo of oxy-fuel technology lies in separating oxygen from air Typically this is done by cooling air to the point that the oxygen turns to liquid at about -297oF Obviously this requires a lot of energy Fortunately oxy-fuel combustion releases substantially more energy than conventional power systems and this extra energy more than offsets the energy consumed in producing oxygen The efficiency of oxy-fuel power plants can reach 60 including the energy used to produce the oxygen

Oxy-fuel combustion technology is currently undergoing tests a facility near Bakersfield by Clean Energy Systems (CES) based in Rancho Cordova CA CES was founded in 1993 by retired Aerojet rocket scientists to fulfill their dream of ldquopower without pollutionrdquo Now 20 years later CES is working closely with Siemens on the first commercial oxy-fuel power plant deployments in both new and existing facilities

So yes we know how to capture the CO2 emissions from fossil fuel power plants and industrial processes And yes it appears that at least one technology oxy-fuel combustion will be cost competitive with conventional power plants within the next few years

More News on Members visit wwwTECHNOLINKASSOCorg

The GridWise Alliance and the Smart Grid Policy CenterGrid Modernization Indexlee Krevat Director Smart Grid San Diego Gas amp Electric amp GridWise Alliance Board of DirectorsBecKy harriSon CEO GridWise Alliance

PersPectives bull Newsletter bull sUmmer 2013

Our digital economy is becoming increasingly dependent on an affordable secure reliable

and resilient electric grid Modernizing our grid is key to ensuring that the grid can meet these growing requirements while enabling an ldquoall of the aboverdquo energy policy that effectively and efficiently integrates all types of new devices to the grid including customer-owned distributed energy resources and electric vehicles for a sustainable energy future

The electric utility industry is in transition It is moving from a commodity business where power flowed one way to a services business where its customers are now both producers and consumers ndash ldquoprosumersrdquo - and where new innovations allow for a different paradigm around how energy is produced delivered and used In this new environment the grid will play a key role in balancing supply and demand side capabilities to optimize the electric energy value chain from generation through consumption Consumers will be in the drivers seat making value choices on how they want to interact with their energy service providers how and from whom they purchase electricity and even if they become producers themselves

The electric utility industry is highly regulated both at the state and federal level States are playing a major role in how this transition will take place in their jurisdictions and how fast the transition will be enabled by a modern electrical delivery system State regulators will approve expenditures and set prices for investor owned utilities in their states and may also have an influence on municipal electric utilities and cooperative electric utilities The state regulators must work within the authority that they have been granted under state policies

Over the last twenty plus years the business models and regulatory frameworks across the fifty states and the District of Columbia have changed with the introduction of wholesale deregulations retail deregulations and regional transmission organizations In some jurisdictions the utilities have been ldquounbundledrdquo and the

transmission and distribution companies are no longer associated with the generation companies and in some case no longer own the relationships with end customers New retail service providers are introducing new options for bundling and billing for electric energy usage Where there was once a standard business model for investor owned utilities (IOUs) that had them controlling the entire electric energy value chain from generators to customers there is now a diversity of business models

These business model differences and the differences in state policies and regulations have an impact on the benefits and sequencing of grid modernization investments As the GridWise Alliance (GWA) and the Smart Grid Policy Center (SGPC) examined these issues they determined that one of the challenges to advancing grid modernization was a lack of clarity around the interdependencies of state policies to utility grid modernization investments and the ability to identify and share best practices in these areas

To address this issue the GWASGPC have created the first ever state-by-state Grid Modernization Index (GMI) The purpose of the GMI is to evaluate and communicate the status of electric grid modernization in the United States and gain a clear understanding of the interdependencies of state policies and regulations to utility investments in modernization of the grid

The GMI produces a score for each state The term state when used to evaluate grid modernization criteria refers to the public utility commission state legislature andor the greater majority of ESPs in the state In other words the state is being measure for moving forward with grid modernization regardless of which entities within the state are driving progress forward The questions in the policy section can be rated a high score if the majority of utilities in the state are moving forward in these areas (eg utilities have data security policies even if not required to by the state) without policies requiring them to do so

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

The GMI is based on a scorecard that clearly defined a set of criteria to evaluate and convey the progress and impact of this transformative set of improvements to the nationrsquos electric infrastructure GWASGPC intend to make the GMI an annual ranking index by state that identifies the current state and tracks progress over time The index has three components

1 State policies and regulatory enablers for investment2 Investments throughout the state in customer-enabling technologies3 Investments throughout the state in grid-enhancement technologies

Some of the elements that compose the state policies and regulatory enablers section of the index include

bull Does the state have a grid modernization strategy policy or a requirement that electric service providers (ESPs) in the state develop and submit a planbull Does the state have an Energy Sustainability Environmental Plan andor Renewable Portfolio Standard or Goalbull Does the state have or does the commission require ESPs to have securitycyber-security plan

The customer-enabling technology investment section of the index includes the following elements

bull Is there a platform that allows third party device integration (eg Home Area Network devices such as in-home displays programmable communicating thermostats smart appliances electric vehicle charging) with real-time smart meter databull Is customer educationoutreach on grid modernization being implemented successfullybull Are software analytics being used to segment understand and communicate with customers

The modernization of grid operations section of the index looks at whether ESPs in the state are implementing technologies on the electric system to deliver the benefits of a modernized grid The technologies and capabilities composing the index include

bull Energy storage leveraged as a tool for system planning bull Price responsive andor ride-through (voltage andor frequency) capable microgrids

bull Integration of Distribution Management System functionality with sensor data capacitor bank monitoring andor control voltage regulator monitoring andor control storage charge andor dischargebull ldquoSelf-healingrdquo capability (ie to autonomously operate andor reconfigure)

To ensure consistency of interpretation and scoring the GWA has established a GMI project team made up of its members to research the progress of grid modernization in each state utilizing published documents and interviews with key stakeholders Leveraging this information the project team scored each criteria question for each state

GWASGPC will evaluate the data to determine the impact policy is having on advancing grid modernization investments An example of this is the impacts of net metering policies on investments It has been demonstrated that these policies can lead to higher penetration of distributed solar however if the right pricing models are not in place for infrastructure services needed to support these new higher penetration levels of distributed solar there may be a challenge to fund the investments on the grid needed to effectively integrate these new distributed generation sources in a manner that maintains the basic reliability and resiliency of the grid

GWASGPC has established an advisory committee made up of key stakeholders to guide the implementation of this index as well as provide feedback on the results and future enhancements which will increase the value over time

The GridWise Alliance (GWA) is a coalition of electricity industry stakeholders that brings together electric utilities industry suppliers and service providers from the equipment communications and information technology sectors Joined by universities national laboratories and others the GWA works to enhance electric grid performance and to transform our nationrsquos electric system to meet the needs of the 21st century

The Smart Grid Policy Center (SGPC) is a not-for-profit foundation of public and private smart grid stakeholders who are aligned around a shared vision to transform and modernize the US electric system

Energy amp Sustainability The GridWise Alliance and the Smart Grid Policy Center Grid Modernization Index

GriDWiSe alliancewwwgridwiseorg

the Smart GriD Policy centerwwwgridwiseorgresources_sgpclibasp

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

SustainabilityItrsquos EncouragingBlaKe StePhenS aia leeD aP Architecture Professor Architecture and Drafting Department Chair

PersPectives bull Newsletter bull sUmmer 2013

Locally this has been a spring of encouragement While the World the Nation and the State seem

to be perpetually stumbling in the fly trap of politics at a more grass roots level there seems to be an emerging sense of clarity People that I speak with are seeing things realistically and are acting positively on what they see

A huge sea change locally has been the decision to close the San Onofre Nuclear Generating Station (SONGS) I have mixed feelings on this but overall believe itrsquos a powerfully positive change looking forward At a picnic over the past weekend I met a plant engineer there who had been laid off and we discussed his angst at leaving the area for a new job as well as the problems at the plant I feel for the sixteen-hundred employees who worked at the plant and their dislocation In my mind I counter that with the dislocation of nine million people within fifty miles of the plant if the plant were to severely malfunction that would be a human and environmental disaster on an unimaginable scale

Unfortunately the decades of waste generated by the plant remains stored on-site and that will continue into the distant future unless we create a national repository for nuclear waste Who would step up politically to accept that huge responsibility in their state With our seismic history how vulnerable are we to a huge disaster from stored waste when we have that earthquake or tsunami

Reading local blogs and environmental blogs itrsquos been proposed that photovoltaic panels have been installed over the last three years at a rate that replaces the power

generation lost with the closure of SONGS While that seems implausible a Google Earth tour of two year old satellite photos of Southern California shows rooftop after rooftop with photovoltaics Locally there are large installations on the roofs of Costco Kohls and Wal-Mart On a residential scale the systems have become affordable and economically viable a trade-off for escalating power bills at worst While this shift is difficult for the large power companies it is a positive force for the environment local employment and localization of infrastructure

The rapidly reinvigorated real estate market has also been the driver of many new mixed-use residential and commercial buildings This emerging trend of more pedestrian centric urban development has just begun to emerge in Orange County but in Los Angeles many properties are advertised with the local lsquowalk scorersquo to draw tenants and buyers who are opting out of the car culture in their neighborhood choices In Laguna Niguel there are two high density mid-rise residential complexes planned and under construction near the

13

13 13 13 13 13 13

13

13 13 13 13 13 13

Prius13 at13 home13 during13 the13 work13 week13 In13 Irvine13 the13 new13 175013 unit13 Los13 Olivos13 apartment13 community13 comes13 with13 retail13 shops13 restaurants13 and13 the13 Spectrum13 within13 short13 walk13 on13 a13 dedicated13 pedestrian13 route13 As13 the13 job13 market13 has13 improved13 the13 lack13 of13 affordable13 housing13 has13 spurred13 this13 kind13 of13 urban13 infill13 development13 and13 has13 the13 potential13 to13 create13 population13 density13 that13 supports13 mass13 transit13 While13 many13 of13 us13 would13 prefer13 a13 single13 family13 home13 with13 a13 pool13 and13 a13 garden13 that13 model13 is13 out13 of13 reach13 of13 most13 young13 people13 unless13 they13 opt13 for13 a13 two13 hour13 commute13 to13 the13 Inland13 Empire13 The13 alternative13 of13 living13 in13 a13 walkable13 community13 is13 a13 much13 more13 sustainable13 and13 affordable13 alternative13 If13 your13 interest13 is13 piqued13 try13 a13 Metrolink13 ten13 dollar13 all13 weekend13 pass13 and13 see13 what13 you13 can13 explore13 on13 foot13 from13 your13 neighborhood13 It13 includes13 Metrolink13 rail13 travel13 and13 the13 LA13 subway13 and13 bus13 system13 13

13 13 13 13 13

13 13 13 13 13 Irsquom13 also13 encouraged13 when13 I13 shop13 for13 groceries13 and13 split13 my13 time13 between13 Costco13 Trader13 Joersquos13 Sprouts13 and13 Whole13 Foods13 The13 cost13 of13 organic13 foods13 is13 dropping13 as13 the13 cost13 of13 other13 household13 commodities13 is13 rising13 Could13 demand13 dictate13 an13 affordable13 alternative13 to13 the13 highly13 processed13 food13 offerings13 of13 big13 agribusiness13 A13 look13 at13 the13 empty13 or13 full13 parking13 lots13 of13 our13 food13 stores13 confirms13 that13 a13 shift13 in13 preference13 is13 well13 underway13 13

13 13 13 13 13 Our13 health13 as13 individuals13 depends13 on13 our13 genetics13 and13 then13 very13 much13 our13 lifestyles13 Were13 we13 programmed13 to13 sit13 or13 sleep13 through13 ninety13 percent13 of13 our13 days13 or13 just13 be13 a13 little13 more13 physically13 active13 Is13 a13 gym13 treadmill13 under13 fluorescent13 lights13 equal13 to13 a13 walk13 on13 a13 shady13 arboretum13 path13 Is13 a13 fastfood13 chemically13 contrived13 sandwich13 equal13 to13 a13 salad13 al13 fresco13 Is13 the13 possible13 social13 interface13 of13 a13 train13 ride13 to13 downtown13 Los13 Angeles13 equal13 to13 a13 cell13 phone13 call13 in13 an13 SUV13 on13 a13 traffic13 clogged13 freeway13 What13 nurtures13 us13 improves13 our13 community13 and13 allows13 our13 environment13 to13 do13 itrsquos13 amazing13 job13 of13 continually13 healing13 itself13 13

13 13 13 13 13 Itrsquos13 encouraging13

13

13

13

13

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

Metrolink Station (roughly at Crown Valley and the 5 Freeway) Future residents who work near any rail transit station could conceivably leave the Prius at home during the work week In Irvine the new 1750 unit Los Olivos apartment community comes with retail shops restaurants and the Spectrum within short walk on a dedicated pedestrian route As the job market has improved the lack of affordable housing has spurred this kind of urban infill development and has the potential to create population density that supports mass transit While many of us would prefer a single family home with a pool and a garden that model is out of reach of most young people unless they opt for a two hour commute to the Inland Empire The alternative of living in a walkable community is a much more sustainable and affordable alternative If your interest is piqued try a Metrolink ten dollar all weekend pass and see what you can explore on foot from your neighborhood It includes Metrolink rail travel and the LA subway and bus system

Irsquom also encouraged when I shop for groceries and split my time between Costco Trader Joersquos Sprouts and Whole Foods The cost of organic foods is dropping as the cost of other household commodities is rising Could demand dictate an affordable alternative to the highly processed food offerings of big agribusiness A look at the empty or full parking lots of our food stores confirms that a shift in preference is well underway

BlaKe StePhenS aia leeD aPSaddleback College Architecturewwwsaddlebackeduatasarchitecturebstephenssaddlebackedu

For More Information

Our health as individuals depends on our genetics and then very much our lifestyles Were we programmed to sit or sleep through ninety percent of our days or just be a little more physically active Is a gym treadmill under fluorescent lights equal to a walk on a shady arboretum path Is a fastfood chemically contrived sandwich equal to a salad al fresco Is the possible social interface of a train ride to downtown Los Angeles equal to a cell phone call in an SUV on a traffic clogged freeway What nurtures us improves our community and allows our environment to do itrsquos amazing job of continually healing itself

Itrsquos encouraging

13

13 13 13 13 13 13

Energy amp Sustainability SustainabilityItrsquos Encouraging

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Trademarks Proper Use is ParamountBilly a roBBinS eSq Novak Druce Connolly Bove + Quigg LLP

legal beatPersPectives bull Newsletter bull sUmmer 2013

Intellectual Property rights are some of a companyrsquos most valuable assets Among those Intellectual

Property rights are trademarks and service marks When a company does not use its marks or uses them incorrectly rights in those marks may be weakened or may be lost It is therefore extremely important and critical for companies to take the necessary steps to insure that their marks are used correctly

According to the United States Trademark Laws rights in marks whether they be trademarks or service marks are acquired through bona fide use of the mark in commerce Merely use in an attempt to reserve rights in a mark is not proper

If a company ceases use of a mark it may lose the rights in that mark Pursuant to the provisions of the United States Trademark Law 15 USC sect1127 non-use of a mark for three consecutive years creates a rebuttable presumption of abandonment Typically the abandonment will only occur if the non-use is accompanied by an intent not to use the mark on the goods or services in the future If the owner of the rights to the mark can produce proof showing that the non-use was temporary and that there was a bona fide intent to use the mark on goods or services in the future then the presumption of abandonment is rebutted

A trademark or service mark is a source indicator That is when properly used the consuming public recognizes that the product or service bearing the mark originates from a specific source In order to reinforce the mark and its significance to the consuming public the owner of the mark must always use the mark as a proper adjective followed by the generic term For example DELL computer for a trademark and Outback restaurant for a service mark The mark should always be used in a way causing it to stand out from the surrounding copy This can be done by capitalizing the mark placing the mark in all upper case or utilizing a distinct font for the mark In addition thereto the proper trademark notice symbol should be utilized with the mark That symbol would be the reg if the mark has been registered in the United States Patent and Trademark Office If the mark has

not been registered then it would be improper to utilize the reg symbol and in fact by doing so there have been cases ruling that this would be a fraud on the public and rights to the mark could be lost If a mark has not been registered in the United States Patent and Trademark Office then one may utilize the ldquoTMrdquo symbol or ldquoSMrdquo symbol and if desired these letters may be placed within a circle This signifies that the owner used the mark as a trademark or service mark but that it is not yet registered The mark should never be used as a noun and it should never be used in the possessive form (unless the mark is in fact possessive) and it should never be used in plural form (unless the mark is in fact plural)

Trademark owners and particularly those individuals in the marketing departments typically like to adopt marks which are highly descriptive and in fact can become the names for the products If this is done and the mark is then used as a proper noun the mark may become the generic name for the product and when that is done the mark will have lost its brand name significance and can no longer function as a source identifier for the trademark ownerrsquos goods or services There are many examples of formerly protected trademarks which have become generic terms as a result of the improper use of the mark as a proper noun For example ESCALATOR ZIPPER PILATES CELLOPHANE

[ Continues Next Page ]

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As above indicated rights in a mark are acquired through use of the mark in commerce There is no requirement under the law for a mark to be registered however very important presumptions are acquired as a result of registration of the mark in the United States Patent and Trademark Office Those presumptions are that the registration is valid that the owner identified is in fact the rightful owner of the mark ldquoconstructive noticerdquo of the registrantrsquos claim of ownership of the mark and after five years of continuous use and upon filing of the proper documents in the United States Patent and Trademark Office that the mark is incontestable There is also a provision in the United States Trademark Law that if one has a bona fide intention to use a mark on goods or services even though actual use has not yet begun an application for registration of the mark can be filed in the United States Patent and Trademark Office This will establish the filing date of the application as a priority date for that mark which can become important at a later time in the event of challenges to the mark Upon filing the intent to use application for registration it will be prosecuted through the Trademark Office and if it meets the qualifications of a proper mark and there are no other marks that would prohibit acquiring the registration then a Notice of Allowance is issued providing the owner a period of six months from the date of the Notice of

Allowance within which to use the mark with the ability to extend that time for additional six-month periods (upon payment of fees) up to a maximum period of thirty-six months

To help insure that the marks are used correctly and to lower the risk that the marks will become weakened or generic because of misuse it is extremely important that a company educate its employees and the public on the proper use of its marks In order to accomplish this the company should develop trademark usage guidelines and distribute those to various publications that utilize the companyrsquos marks to be sure that the mark is properly used These trademark usage guidelines should also be distributed to the employees of the company so that they will utilize the companyrsquos marks properly It is also extremely important that the company develop a policing program which will detect improper use of its marks by the public or by its employees When such improper use is detected then it is important that the company take immediate steps to correct the improper use When such is done documentation should be developed and maintained so that if a challenge is ever made regarding the improper use the company can clearly illustrate that such was followed through thus further enhancing the companyrsquos rights in its marks

Billy roBBinSBillyRobbinsnovakdrucecomwwwnovakdrucecom

For More Information

Energy amp Sustainability SustainabilityItrsquos Encouraging

TERRy R orsquoNEiLLldquoThe Life Insurance KitrdquoThe Truth About Life Insurance Estate Planning in the 21st Century

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

BooK inFowwwtheoneillcocombookhtml For More

InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

COMMERCIAL REAL ESTATEWhere are we and where are we goinglarry S Bloomer President R E Development Group

real estatePersPectives bull Newsletter bull sUmmer 2013

One of my real estate axioms commercial real estate always follows residential real estate

When residential real estate goes down commercial real estate follows And when residential real estate goes up commercial real estate follows

As we have seen both residential and commercial have been struggling since 2007 or 2008 In many US cities residential is picking up momentum Some home values have increased to equal or exceed their loan values (finally) New home construction has also been revived in selected areas Nationally single family home sales were up 3 But will this continue Unemployment remains high

The mortgage rates have risen for the last three consecutive weeks with Freddie Macrsquos survey of lenders pegging the average 30 Year fixed rate home loan at 359 up from almost a record low of 335 15 Year rates are now at 277 While both these rates are still very low only rock solid borrowers will qualify for them If the Feds start cutting back on their bond buying program as some of their officials indicated this week interest rates will rise more negatively effecting single family housingrsquos affordability

The biggest commercial real estate winner in Southern California is multi-family development The lack of affordable single family homes to individuals and families and their ability to qualify for loans has drastically increased the demand for this apartment category In April building permits were up 143 from the previous month This was the first time permits topped the one million mark since June 2008 Projects with 5 or more units soared 406 I believe this apartment development will continue until job growth and lender requirements improve

Industrial vacancy has remained relatively low compared to office and retail vacancy percentages However the growth of e-commerce in industrial real estate is expected to be a giant leap for our California market With the evolution of on-line retailing and their push for ever

shorter product delivery windows companies who build and respond to these needed logisticsdistribution centers will do well Around the world there is more money for industrial development than the last 20 to 25 years ldquoThere is a paradigm shift in the marketplacerdquo according to Greg Goodman CEO of Goodman Group ldquoand itrsquos a generational shift If yoursquove got grandchildren you know they do everything onlinerdquo Goodman Group is already taking advantage of this new paradigm Theyrsquove invested $24 billion in industrial development around the world and 40 of it is E-commerce related It sees the US market as the largest globally over the next 10 years They are looking for opportunities in key West Coast hubs in Los Angeles San Francisco and Seattle with New York New Jersey and Philadelphia to be targeted on the East Coast

Class 1 railways have continued to invest in themselves to help meet the anticipated E-commerce Along with Railroads changes in trucking regulations rising fuel prices the specter of cap amp trade taxes the need for same day delivery and the expansion of inland ports industrial development must change

[ Continues Next Page ]

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

For More Information

STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

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Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

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For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

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This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

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American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

[ Continues Next Page ]

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law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

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Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

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obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

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Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

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run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 9: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

Carbon Capture and the Future Energy MixDr JeFF reeD Director Market Development amp Emerging Technologies San Diego Gas amp Electricreg Southern California Gas Company Sempra Energy Utilities

PersPectives bull Newsletter bull sUmmer 2013

energy amp sustainability

Although there is no consensus on the pace and magnitude of climate change that will result from

increasing levels of carbon dioxide in the atmosphere there is no question that atmospheric carbon dioxide levels are increasing and that national policy calls for a dramatic reduction in the amount of carbon dioxide released into the atmosphere from energy use over the next several decades In May National Oceanic and Atmospheric Association announced that atmospheric CO2 levels reached a daily average above 400 parts per million (ppm) for the first time in human history Just 200 years ago prior to the industrial age CO2 levers were only about 280 ppm Because CO2 absorbs sunlight and re-emits it as radiant heat it is classified as a greenhouse gas or GHG Other GHGs include water vapor carbon dioxide methane nitrous oxide and ozone Absent these GHGs temperatures on Earth would be on average about -2ordmF rather than 57ordmF So we can all be thankful for our GHGs

But too much of a good thing can be bad We have all heard dire warnings that CO2 emissions from fossil fuel combustion may cause Earthrsquos average temperatures to increase several degrees This may be catastrophic for life as we know it At a minimum vast amounts of polar ice will melt and cause catastrophic flooding as sea levels rise

Using energy more efficiently and switching to solar and wind power can limit CO2 emissions and represent our first line of defense But we still need to deal with the millions of tons of CO2 produced each year by fossil fuel power plants and industrial processes like refineries Can we somehow capture CO2 emissions from these facilities and keep it out of the atmosphere If so can this be accomplished at a reasonable cost

The short answers are yes and yes Approaches to CO2 capture fall into three categories pre-combustion technologies post combustion and oxy-fuel combustion technologies

Pre-combustion CO2 Capture Pre-combustion CO2 capture involves removing the carbon from the fuel prior to combustion When heated in the absence of air coal petroleum natural gas and even biomass break apart into their two primary constituents carbon (in the form of CO2) and hydrogen This process is called gasification or reforming Because of their significant size differences hydrogen and CO2 molecules are easy to separate using selective membranes adsorbent solids or absorbent liquids When hydrogen combusts energy is released and water is produced Thus energy generated from hydrogen is in essence zero-carbon power

While pre-combustion CO2 capture systems use well proven technologies heating the feedstock and purifying the produced gases is complex expensive and energy intensive Pre-combustion systems can double or triple the cost of power production and cut the overall power plant efficiency in half As a result no pre-combustion power plants have been built to date but at least two (heavily subsidized) projects are planned SCS Energy is developing a $28 IGCC (Integrated Gasification Combined Cycle) power plant in Kern County California and Summit Power is developing an IGCC power plant near Odessa Texas

Post-combustion CO2 CapturePost-combustion CO2 capture technology employs chemicals to remove the CO2 from the exhaust streams of conventional power systems such as boilers turbines or engines This is challenging because the enormous quantities of exhaust gases are mostly nitrogen with only 3 to 12 percent CO2 The CO2 contained in power plant exhaust streams can be separated from the nitrogen using adsorbent solids or absorbent liquids However extremely large volumes of exhaust air must be processed to capture a relatively small amount of CO2 This process is relatively complex expensive and uses a lot of energy But post-combustion capture systems are promising because they can be retrofitted into existing power plants which will reduce CO2 emissions more rapidly than building new plants with pre-combustion technology

[ Continues Next Page ]

File Attachment
Pre-Combustion CO2 Capture Illustration
File Attachment
Post Combustion CO2 Capture Illustration

More News on Members visit wwwTECHNOLINKASSOCorg

Energy amp Sustainability Carbon Capture and the Future Energy Mix

Oxy-fuel Combustion Oxy-fuel combustion is an innovative new technology derived from rocket science ndash the Space Shuttle main engine use oxy-fuel combustion Oxy-fuel power generation simplifies post-combustion capture by eliminating nitrogen from the combustion process The exhaust stream from oxy-fuel combustion contains only water vapor and CO2 When cooled the water vapor condenses to liquid and only CO2 remains so no special CO2 separation equipment is required

13

13

13

13

13

13

13

13

13

San DeiGo GaS anD electricwwwsdgecom

For More Information

The ldquoAchilles Heelrdquo of oxy-fuel technology lies in separating oxygen from air Typically this is done by cooling air to the point that the oxygen turns to liquid at about -297oF Obviously this requires a lot of energy Fortunately oxy-fuel combustion releases substantially more energy than conventional power systems and this extra energy more than offsets the energy consumed in producing oxygen The efficiency of oxy-fuel power plants can reach 60 including the energy used to produce the oxygen

Oxy-fuel combustion technology is currently undergoing tests a facility near Bakersfield by Clean Energy Systems (CES) based in Rancho Cordova CA CES was founded in 1993 by retired Aerojet rocket scientists to fulfill their dream of ldquopower without pollutionrdquo Now 20 years later CES is working closely with Siemens on the first commercial oxy-fuel power plant deployments in both new and existing facilities

So yes we know how to capture the CO2 emissions from fossil fuel power plants and industrial processes And yes it appears that at least one technology oxy-fuel combustion will be cost competitive with conventional power plants within the next few years

More News on Members visit wwwTECHNOLINKASSOCorg

The GridWise Alliance and the Smart Grid Policy CenterGrid Modernization Indexlee Krevat Director Smart Grid San Diego Gas amp Electric amp GridWise Alliance Board of DirectorsBecKy harriSon CEO GridWise Alliance

PersPectives bull Newsletter bull sUmmer 2013

Our digital economy is becoming increasingly dependent on an affordable secure reliable

and resilient electric grid Modernizing our grid is key to ensuring that the grid can meet these growing requirements while enabling an ldquoall of the aboverdquo energy policy that effectively and efficiently integrates all types of new devices to the grid including customer-owned distributed energy resources and electric vehicles for a sustainable energy future

The electric utility industry is in transition It is moving from a commodity business where power flowed one way to a services business where its customers are now both producers and consumers ndash ldquoprosumersrdquo - and where new innovations allow for a different paradigm around how energy is produced delivered and used In this new environment the grid will play a key role in balancing supply and demand side capabilities to optimize the electric energy value chain from generation through consumption Consumers will be in the drivers seat making value choices on how they want to interact with their energy service providers how and from whom they purchase electricity and even if they become producers themselves

The electric utility industry is highly regulated both at the state and federal level States are playing a major role in how this transition will take place in their jurisdictions and how fast the transition will be enabled by a modern electrical delivery system State regulators will approve expenditures and set prices for investor owned utilities in their states and may also have an influence on municipal electric utilities and cooperative electric utilities The state regulators must work within the authority that they have been granted under state policies

Over the last twenty plus years the business models and regulatory frameworks across the fifty states and the District of Columbia have changed with the introduction of wholesale deregulations retail deregulations and regional transmission organizations In some jurisdictions the utilities have been ldquounbundledrdquo and the

transmission and distribution companies are no longer associated with the generation companies and in some case no longer own the relationships with end customers New retail service providers are introducing new options for bundling and billing for electric energy usage Where there was once a standard business model for investor owned utilities (IOUs) that had them controlling the entire electric energy value chain from generators to customers there is now a diversity of business models

These business model differences and the differences in state policies and regulations have an impact on the benefits and sequencing of grid modernization investments As the GridWise Alliance (GWA) and the Smart Grid Policy Center (SGPC) examined these issues they determined that one of the challenges to advancing grid modernization was a lack of clarity around the interdependencies of state policies to utility grid modernization investments and the ability to identify and share best practices in these areas

To address this issue the GWASGPC have created the first ever state-by-state Grid Modernization Index (GMI) The purpose of the GMI is to evaluate and communicate the status of electric grid modernization in the United States and gain a clear understanding of the interdependencies of state policies and regulations to utility investments in modernization of the grid

The GMI produces a score for each state The term state when used to evaluate grid modernization criteria refers to the public utility commission state legislature andor the greater majority of ESPs in the state In other words the state is being measure for moving forward with grid modernization regardless of which entities within the state are driving progress forward The questions in the policy section can be rated a high score if the majority of utilities in the state are moving forward in these areas (eg utilities have data security policies even if not required to by the state) without policies requiring them to do so

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

The GMI is based on a scorecard that clearly defined a set of criteria to evaluate and convey the progress and impact of this transformative set of improvements to the nationrsquos electric infrastructure GWASGPC intend to make the GMI an annual ranking index by state that identifies the current state and tracks progress over time The index has three components

1 State policies and regulatory enablers for investment2 Investments throughout the state in customer-enabling technologies3 Investments throughout the state in grid-enhancement technologies

Some of the elements that compose the state policies and regulatory enablers section of the index include

bull Does the state have a grid modernization strategy policy or a requirement that electric service providers (ESPs) in the state develop and submit a planbull Does the state have an Energy Sustainability Environmental Plan andor Renewable Portfolio Standard or Goalbull Does the state have or does the commission require ESPs to have securitycyber-security plan

The customer-enabling technology investment section of the index includes the following elements

bull Is there a platform that allows third party device integration (eg Home Area Network devices such as in-home displays programmable communicating thermostats smart appliances electric vehicle charging) with real-time smart meter databull Is customer educationoutreach on grid modernization being implemented successfullybull Are software analytics being used to segment understand and communicate with customers

The modernization of grid operations section of the index looks at whether ESPs in the state are implementing technologies on the electric system to deliver the benefits of a modernized grid The technologies and capabilities composing the index include

bull Energy storage leveraged as a tool for system planning bull Price responsive andor ride-through (voltage andor frequency) capable microgrids

bull Integration of Distribution Management System functionality with sensor data capacitor bank monitoring andor control voltage regulator monitoring andor control storage charge andor dischargebull ldquoSelf-healingrdquo capability (ie to autonomously operate andor reconfigure)

To ensure consistency of interpretation and scoring the GWA has established a GMI project team made up of its members to research the progress of grid modernization in each state utilizing published documents and interviews with key stakeholders Leveraging this information the project team scored each criteria question for each state

GWASGPC will evaluate the data to determine the impact policy is having on advancing grid modernization investments An example of this is the impacts of net metering policies on investments It has been demonstrated that these policies can lead to higher penetration of distributed solar however if the right pricing models are not in place for infrastructure services needed to support these new higher penetration levels of distributed solar there may be a challenge to fund the investments on the grid needed to effectively integrate these new distributed generation sources in a manner that maintains the basic reliability and resiliency of the grid

GWASGPC has established an advisory committee made up of key stakeholders to guide the implementation of this index as well as provide feedback on the results and future enhancements which will increase the value over time

The GridWise Alliance (GWA) is a coalition of electricity industry stakeholders that brings together electric utilities industry suppliers and service providers from the equipment communications and information technology sectors Joined by universities national laboratories and others the GWA works to enhance electric grid performance and to transform our nationrsquos electric system to meet the needs of the 21st century

The Smart Grid Policy Center (SGPC) is a not-for-profit foundation of public and private smart grid stakeholders who are aligned around a shared vision to transform and modernize the US electric system

Energy amp Sustainability The GridWise Alliance and the Smart Grid Policy Center Grid Modernization Index

GriDWiSe alliancewwwgridwiseorg

the Smart GriD Policy centerwwwgridwiseorgresources_sgpclibasp

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

SustainabilityItrsquos EncouragingBlaKe StePhenS aia leeD aP Architecture Professor Architecture and Drafting Department Chair

PersPectives bull Newsletter bull sUmmer 2013

Locally this has been a spring of encouragement While the World the Nation and the State seem

to be perpetually stumbling in the fly trap of politics at a more grass roots level there seems to be an emerging sense of clarity People that I speak with are seeing things realistically and are acting positively on what they see

A huge sea change locally has been the decision to close the San Onofre Nuclear Generating Station (SONGS) I have mixed feelings on this but overall believe itrsquos a powerfully positive change looking forward At a picnic over the past weekend I met a plant engineer there who had been laid off and we discussed his angst at leaving the area for a new job as well as the problems at the plant I feel for the sixteen-hundred employees who worked at the plant and their dislocation In my mind I counter that with the dislocation of nine million people within fifty miles of the plant if the plant were to severely malfunction that would be a human and environmental disaster on an unimaginable scale

Unfortunately the decades of waste generated by the plant remains stored on-site and that will continue into the distant future unless we create a national repository for nuclear waste Who would step up politically to accept that huge responsibility in their state With our seismic history how vulnerable are we to a huge disaster from stored waste when we have that earthquake or tsunami

Reading local blogs and environmental blogs itrsquos been proposed that photovoltaic panels have been installed over the last three years at a rate that replaces the power

generation lost with the closure of SONGS While that seems implausible a Google Earth tour of two year old satellite photos of Southern California shows rooftop after rooftop with photovoltaics Locally there are large installations on the roofs of Costco Kohls and Wal-Mart On a residential scale the systems have become affordable and economically viable a trade-off for escalating power bills at worst While this shift is difficult for the large power companies it is a positive force for the environment local employment and localization of infrastructure

The rapidly reinvigorated real estate market has also been the driver of many new mixed-use residential and commercial buildings This emerging trend of more pedestrian centric urban development has just begun to emerge in Orange County but in Los Angeles many properties are advertised with the local lsquowalk scorersquo to draw tenants and buyers who are opting out of the car culture in their neighborhood choices In Laguna Niguel there are two high density mid-rise residential complexes planned and under construction near the

13

13 13 13 13 13 13

13

13 13 13 13 13 13

Prius13 at13 home13 during13 the13 work13 week13 In13 Irvine13 the13 new13 175013 unit13 Los13 Olivos13 apartment13 community13 comes13 with13 retail13 shops13 restaurants13 and13 the13 Spectrum13 within13 short13 walk13 on13 a13 dedicated13 pedestrian13 route13 As13 the13 job13 market13 has13 improved13 the13 lack13 of13 affordable13 housing13 has13 spurred13 this13 kind13 of13 urban13 infill13 development13 and13 has13 the13 potential13 to13 create13 population13 density13 that13 supports13 mass13 transit13 While13 many13 of13 us13 would13 prefer13 a13 single13 family13 home13 with13 a13 pool13 and13 a13 garden13 that13 model13 is13 out13 of13 reach13 of13 most13 young13 people13 unless13 they13 opt13 for13 a13 two13 hour13 commute13 to13 the13 Inland13 Empire13 The13 alternative13 of13 living13 in13 a13 walkable13 community13 is13 a13 much13 more13 sustainable13 and13 affordable13 alternative13 If13 your13 interest13 is13 piqued13 try13 a13 Metrolink13 ten13 dollar13 all13 weekend13 pass13 and13 see13 what13 you13 can13 explore13 on13 foot13 from13 your13 neighborhood13 It13 includes13 Metrolink13 rail13 travel13 and13 the13 LA13 subway13 and13 bus13 system13 13

13 13 13 13 13

13 13 13 13 13 Irsquom13 also13 encouraged13 when13 I13 shop13 for13 groceries13 and13 split13 my13 time13 between13 Costco13 Trader13 Joersquos13 Sprouts13 and13 Whole13 Foods13 The13 cost13 of13 organic13 foods13 is13 dropping13 as13 the13 cost13 of13 other13 household13 commodities13 is13 rising13 Could13 demand13 dictate13 an13 affordable13 alternative13 to13 the13 highly13 processed13 food13 offerings13 of13 big13 agribusiness13 A13 look13 at13 the13 empty13 or13 full13 parking13 lots13 of13 our13 food13 stores13 confirms13 that13 a13 shift13 in13 preference13 is13 well13 underway13 13

13 13 13 13 13 Our13 health13 as13 individuals13 depends13 on13 our13 genetics13 and13 then13 very13 much13 our13 lifestyles13 Were13 we13 programmed13 to13 sit13 or13 sleep13 through13 ninety13 percent13 of13 our13 days13 or13 just13 be13 a13 little13 more13 physically13 active13 Is13 a13 gym13 treadmill13 under13 fluorescent13 lights13 equal13 to13 a13 walk13 on13 a13 shady13 arboretum13 path13 Is13 a13 fastfood13 chemically13 contrived13 sandwich13 equal13 to13 a13 salad13 al13 fresco13 Is13 the13 possible13 social13 interface13 of13 a13 train13 ride13 to13 downtown13 Los13 Angeles13 equal13 to13 a13 cell13 phone13 call13 in13 an13 SUV13 on13 a13 traffic13 clogged13 freeway13 What13 nurtures13 us13 improves13 our13 community13 and13 allows13 our13 environment13 to13 do13 itrsquos13 amazing13 job13 of13 continually13 healing13 itself13 13

13 13 13 13 13 Itrsquos13 encouraging13

13

13

13

13

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

Metrolink Station (roughly at Crown Valley and the 5 Freeway) Future residents who work near any rail transit station could conceivably leave the Prius at home during the work week In Irvine the new 1750 unit Los Olivos apartment community comes with retail shops restaurants and the Spectrum within short walk on a dedicated pedestrian route As the job market has improved the lack of affordable housing has spurred this kind of urban infill development and has the potential to create population density that supports mass transit While many of us would prefer a single family home with a pool and a garden that model is out of reach of most young people unless they opt for a two hour commute to the Inland Empire The alternative of living in a walkable community is a much more sustainable and affordable alternative If your interest is piqued try a Metrolink ten dollar all weekend pass and see what you can explore on foot from your neighborhood It includes Metrolink rail travel and the LA subway and bus system

Irsquom also encouraged when I shop for groceries and split my time between Costco Trader Joersquos Sprouts and Whole Foods The cost of organic foods is dropping as the cost of other household commodities is rising Could demand dictate an affordable alternative to the highly processed food offerings of big agribusiness A look at the empty or full parking lots of our food stores confirms that a shift in preference is well underway

BlaKe StePhenS aia leeD aPSaddleback College Architecturewwwsaddlebackeduatasarchitecturebstephenssaddlebackedu

For More Information

Our health as individuals depends on our genetics and then very much our lifestyles Were we programmed to sit or sleep through ninety percent of our days or just be a little more physically active Is a gym treadmill under fluorescent lights equal to a walk on a shady arboretum path Is a fastfood chemically contrived sandwich equal to a salad al fresco Is the possible social interface of a train ride to downtown Los Angeles equal to a cell phone call in an SUV on a traffic clogged freeway What nurtures us improves our community and allows our environment to do itrsquos amazing job of continually healing itself

Itrsquos encouraging

13

13 13 13 13 13 13

Energy amp Sustainability SustainabilityItrsquos Encouraging

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Trademarks Proper Use is ParamountBilly a roBBinS eSq Novak Druce Connolly Bove + Quigg LLP

legal beatPersPectives bull Newsletter bull sUmmer 2013

Intellectual Property rights are some of a companyrsquos most valuable assets Among those Intellectual

Property rights are trademarks and service marks When a company does not use its marks or uses them incorrectly rights in those marks may be weakened or may be lost It is therefore extremely important and critical for companies to take the necessary steps to insure that their marks are used correctly

According to the United States Trademark Laws rights in marks whether they be trademarks or service marks are acquired through bona fide use of the mark in commerce Merely use in an attempt to reserve rights in a mark is not proper

If a company ceases use of a mark it may lose the rights in that mark Pursuant to the provisions of the United States Trademark Law 15 USC sect1127 non-use of a mark for three consecutive years creates a rebuttable presumption of abandonment Typically the abandonment will only occur if the non-use is accompanied by an intent not to use the mark on the goods or services in the future If the owner of the rights to the mark can produce proof showing that the non-use was temporary and that there was a bona fide intent to use the mark on goods or services in the future then the presumption of abandonment is rebutted

A trademark or service mark is a source indicator That is when properly used the consuming public recognizes that the product or service bearing the mark originates from a specific source In order to reinforce the mark and its significance to the consuming public the owner of the mark must always use the mark as a proper adjective followed by the generic term For example DELL computer for a trademark and Outback restaurant for a service mark The mark should always be used in a way causing it to stand out from the surrounding copy This can be done by capitalizing the mark placing the mark in all upper case or utilizing a distinct font for the mark In addition thereto the proper trademark notice symbol should be utilized with the mark That symbol would be the reg if the mark has been registered in the United States Patent and Trademark Office If the mark has

not been registered then it would be improper to utilize the reg symbol and in fact by doing so there have been cases ruling that this would be a fraud on the public and rights to the mark could be lost If a mark has not been registered in the United States Patent and Trademark Office then one may utilize the ldquoTMrdquo symbol or ldquoSMrdquo symbol and if desired these letters may be placed within a circle This signifies that the owner used the mark as a trademark or service mark but that it is not yet registered The mark should never be used as a noun and it should never be used in the possessive form (unless the mark is in fact possessive) and it should never be used in plural form (unless the mark is in fact plural)

Trademark owners and particularly those individuals in the marketing departments typically like to adopt marks which are highly descriptive and in fact can become the names for the products If this is done and the mark is then used as a proper noun the mark may become the generic name for the product and when that is done the mark will have lost its brand name significance and can no longer function as a source identifier for the trademark ownerrsquos goods or services There are many examples of formerly protected trademarks which have become generic terms as a result of the improper use of the mark as a proper noun For example ESCALATOR ZIPPER PILATES CELLOPHANE

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

As above indicated rights in a mark are acquired through use of the mark in commerce There is no requirement under the law for a mark to be registered however very important presumptions are acquired as a result of registration of the mark in the United States Patent and Trademark Office Those presumptions are that the registration is valid that the owner identified is in fact the rightful owner of the mark ldquoconstructive noticerdquo of the registrantrsquos claim of ownership of the mark and after five years of continuous use and upon filing of the proper documents in the United States Patent and Trademark Office that the mark is incontestable There is also a provision in the United States Trademark Law that if one has a bona fide intention to use a mark on goods or services even though actual use has not yet begun an application for registration of the mark can be filed in the United States Patent and Trademark Office This will establish the filing date of the application as a priority date for that mark which can become important at a later time in the event of challenges to the mark Upon filing the intent to use application for registration it will be prosecuted through the Trademark Office and if it meets the qualifications of a proper mark and there are no other marks that would prohibit acquiring the registration then a Notice of Allowance is issued providing the owner a period of six months from the date of the Notice of

Allowance within which to use the mark with the ability to extend that time for additional six-month periods (upon payment of fees) up to a maximum period of thirty-six months

To help insure that the marks are used correctly and to lower the risk that the marks will become weakened or generic because of misuse it is extremely important that a company educate its employees and the public on the proper use of its marks In order to accomplish this the company should develop trademark usage guidelines and distribute those to various publications that utilize the companyrsquos marks to be sure that the mark is properly used These trademark usage guidelines should also be distributed to the employees of the company so that they will utilize the companyrsquos marks properly It is also extremely important that the company develop a policing program which will detect improper use of its marks by the public or by its employees When such improper use is detected then it is important that the company take immediate steps to correct the improper use When such is done documentation should be developed and maintained so that if a challenge is ever made regarding the improper use the company can clearly illustrate that such was followed through thus further enhancing the companyrsquos rights in its marks

Billy roBBinSBillyRobbinsnovakdrucecomwwwnovakdrucecom

For More Information

Energy amp Sustainability SustainabilityItrsquos Encouraging

TERRy R orsquoNEiLLldquoThe Life Insurance KitrdquoThe Truth About Life Insurance Estate Planning in the 21st Century

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

BooK inFowwwtheoneillcocombookhtml For More

InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

COMMERCIAL REAL ESTATEWhere are we and where are we goinglarry S Bloomer President R E Development Group

real estatePersPectives bull Newsletter bull sUmmer 2013

One of my real estate axioms commercial real estate always follows residential real estate

When residential real estate goes down commercial real estate follows And when residential real estate goes up commercial real estate follows

As we have seen both residential and commercial have been struggling since 2007 or 2008 In many US cities residential is picking up momentum Some home values have increased to equal or exceed their loan values (finally) New home construction has also been revived in selected areas Nationally single family home sales were up 3 But will this continue Unemployment remains high

The mortgage rates have risen for the last three consecutive weeks with Freddie Macrsquos survey of lenders pegging the average 30 Year fixed rate home loan at 359 up from almost a record low of 335 15 Year rates are now at 277 While both these rates are still very low only rock solid borrowers will qualify for them If the Feds start cutting back on their bond buying program as some of their officials indicated this week interest rates will rise more negatively effecting single family housingrsquos affordability

The biggest commercial real estate winner in Southern California is multi-family development The lack of affordable single family homes to individuals and families and their ability to qualify for loans has drastically increased the demand for this apartment category In April building permits were up 143 from the previous month This was the first time permits topped the one million mark since June 2008 Projects with 5 or more units soared 406 I believe this apartment development will continue until job growth and lender requirements improve

Industrial vacancy has remained relatively low compared to office and retail vacancy percentages However the growth of e-commerce in industrial real estate is expected to be a giant leap for our California market With the evolution of on-line retailing and their push for ever

shorter product delivery windows companies who build and respond to these needed logisticsdistribution centers will do well Around the world there is more money for industrial development than the last 20 to 25 years ldquoThere is a paradigm shift in the marketplacerdquo according to Greg Goodman CEO of Goodman Group ldquoand itrsquos a generational shift If yoursquove got grandchildren you know they do everything onlinerdquo Goodman Group is already taking advantage of this new paradigm Theyrsquove invested $24 billion in industrial development around the world and 40 of it is E-commerce related It sees the US market as the largest globally over the next 10 years They are looking for opportunities in key West Coast hubs in Los Angeles San Francisco and Seattle with New York New Jersey and Philadelphia to be targeted on the East Coast

Class 1 railways have continued to invest in themselves to help meet the anticipated E-commerce Along with Railroads changes in trucking regulations rising fuel prices the specter of cap amp trade taxes the need for same day delivery and the expansion of inland ports industrial development must change

[ Continues Next Page ]

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

For More Information

STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

For More InformationFor More Information

For More InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

For More Information

This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

For More InformationFor More Information

For More InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

For More Information

Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

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obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

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temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

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Greater Community Insights on How Technology Impacts California Agriculture

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pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

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run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 10: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in
File Attachment
Pre-Combustion CO2 Capture Illustration
File Attachment
Post Combustion CO2 Capture Illustration

More News on Members visit wwwTECHNOLINKASSOCorg

Energy amp Sustainability Carbon Capture and the Future Energy Mix

Oxy-fuel Combustion Oxy-fuel combustion is an innovative new technology derived from rocket science ndash the Space Shuttle main engine use oxy-fuel combustion Oxy-fuel power generation simplifies post-combustion capture by eliminating nitrogen from the combustion process The exhaust stream from oxy-fuel combustion contains only water vapor and CO2 When cooled the water vapor condenses to liquid and only CO2 remains so no special CO2 separation equipment is required

13

13

13

13

13

13

13

13

13

San DeiGo GaS anD electricwwwsdgecom

For More Information

The ldquoAchilles Heelrdquo of oxy-fuel technology lies in separating oxygen from air Typically this is done by cooling air to the point that the oxygen turns to liquid at about -297oF Obviously this requires a lot of energy Fortunately oxy-fuel combustion releases substantially more energy than conventional power systems and this extra energy more than offsets the energy consumed in producing oxygen The efficiency of oxy-fuel power plants can reach 60 including the energy used to produce the oxygen

Oxy-fuel combustion technology is currently undergoing tests a facility near Bakersfield by Clean Energy Systems (CES) based in Rancho Cordova CA CES was founded in 1993 by retired Aerojet rocket scientists to fulfill their dream of ldquopower without pollutionrdquo Now 20 years later CES is working closely with Siemens on the first commercial oxy-fuel power plant deployments in both new and existing facilities

So yes we know how to capture the CO2 emissions from fossil fuel power plants and industrial processes And yes it appears that at least one technology oxy-fuel combustion will be cost competitive with conventional power plants within the next few years

More News on Members visit wwwTECHNOLINKASSOCorg

The GridWise Alliance and the Smart Grid Policy CenterGrid Modernization Indexlee Krevat Director Smart Grid San Diego Gas amp Electric amp GridWise Alliance Board of DirectorsBecKy harriSon CEO GridWise Alliance

PersPectives bull Newsletter bull sUmmer 2013

Our digital economy is becoming increasingly dependent on an affordable secure reliable

and resilient electric grid Modernizing our grid is key to ensuring that the grid can meet these growing requirements while enabling an ldquoall of the aboverdquo energy policy that effectively and efficiently integrates all types of new devices to the grid including customer-owned distributed energy resources and electric vehicles for a sustainable energy future

The electric utility industry is in transition It is moving from a commodity business where power flowed one way to a services business where its customers are now both producers and consumers ndash ldquoprosumersrdquo - and where new innovations allow for a different paradigm around how energy is produced delivered and used In this new environment the grid will play a key role in balancing supply and demand side capabilities to optimize the electric energy value chain from generation through consumption Consumers will be in the drivers seat making value choices on how they want to interact with their energy service providers how and from whom they purchase electricity and even if they become producers themselves

The electric utility industry is highly regulated both at the state and federal level States are playing a major role in how this transition will take place in their jurisdictions and how fast the transition will be enabled by a modern electrical delivery system State regulators will approve expenditures and set prices for investor owned utilities in their states and may also have an influence on municipal electric utilities and cooperative electric utilities The state regulators must work within the authority that they have been granted under state policies

Over the last twenty plus years the business models and regulatory frameworks across the fifty states and the District of Columbia have changed with the introduction of wholesale deregulations retail deregulations and regional transmission organizations In some jurisdictions the utilities have been ldquounbundledrdquo and the

transmission and distribution companies are no longer associated with the generation companies and in some case no longer own the relationships with end customers New retail service providers are introducing new options for bundling and billing for electric energy usage Where there was once a standard business model for investor owned utilities (IOUs) that had them controlling the entire electric energy value chain from generators to customers there is now a diversity of business models

These business model differences and the differences in state policies and regulations have an impact on the benefits and sequencing of grid modernization investments As the GridWise Alliance (GWA) and the Smart Grid Policy Center (SGPC) examined these issues they determined that one of the challenges to advancing grid modernization was a lack of clarity around the interdependencies of state policies to utility grid modernization investments and the ability to identify and share best practices in these areas

To address this issue the GWASGPC have created the first ever state-by-state Grid Modernization Index (GMI) The purpose of the GMI is to evaluate and communicate the status of electric grid modernization in the United States and gain a clear understanding of the interdependencies of state policies and regulations to utility investments in modernization of the grid

The GMI produces a score for each state The term state when used to evaluate grid modernization criteria refers to the public utility commission state legislature andor the greater majority of ESPs in the state In other words the state is being measure for moving forward with grid modernization regardless of which entities within the state are driving progress forward The questions in the policy section can be rated a high score if the majority of utilities in the state are moving forward in these areas (eg utilities have data security policies even if not required to by the state) without policies requiring them to do so

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

The GMI is based on a scorecard that clearly defined a set of criteria to evaluate and convey the progress and impact of this transformative set of improvements to the nationrsquos electric infrastructure GWASGPC intend to make the GMI an annual ranking index by state that identifies the current state and tracks progress over time The index has three components

1 State policies and regulatory enablers for investment2 Investments throughout the state in customer-enabling technologies3 Investments throughout the state in grid-enhancement technologies

Some of the elements that compose the state policies and regulatory enablers section of the index include

bull Does the state have a grid modernization strategy policy or a requirement that electric service providers (ESPs) in the state develop and submit a planbull Does the state have an Energy Sustainability Environmental Plan andor Renewable Portfolio Standard or Goalbull Does the state have or does the commission require ESPs to have securitycyber-security plan

The customer-enabling technology investment section of the index includes the following elements

bull Is there a platform that allows third party device integration (eg Home Area Network devices such as in-home displays programmable communicating thermostats smart appliances electric vehicle charging) with real-time smart meter databull Is customer educationoutreach on grid modernization being implemented successfullybull Are software analytics being used to segment understand and communicate with customers

The modernization of grid operations section of the index looks at whether ESPs in the state are implementing technologies on the electric system to deliver the benefits of a modernized grid The technologies and capabilities composing the index include

bull Energy storage leveraged as a tool for system planning bull Price responsive andor ride-through (voltage andor frequency) capable microgrids

bull Integration of Distribution Management System functionality with sensor data capacitor bank monitoring andor control voltage regulator monitoring andor control storage charge andor dischargebull ldquoSelf-healingrdquo capability (ie to autonomously operate andor reconfigure)

To ensure consistency of interpretation and scoring the GWA has established a GMI project team made up of its members to research the progress of grid modernization in each state utilizing published documents and interviews with key stakeholders Leveraging this information the project team scored each criteria question for each state

GWASGPC will evaluate the data to determine the impact policy is having on advancing grid modernization investments An example of this is the impacts of net metering policies on investments It has been demonstrated that these policies can lead to higher penetration of distributed solar however if the right pricing models are not in place for infrastructure services needed to support these new higher penetration levels of distributed solar there may be a challenge to fund the investments on the grid needed to effectively integrate these new distributed generation sources in a manner that maintains the basic reliability and resiliency of the grid

GWASGPC has established an advisory committee made up of key stakeholders to guide the implementation of this index as well as provide feedback on the results and future enhancements which will increase the value over time

The GridWise Alliance (GWA) is a coalition of electricity industry stakeholders that brings together electric utilities industry suppliers and service providers from the equipment communications and information technology sectors Joined by universities national laboratories and others the GWA works to enhance electric grid performance and to transform our nationrsquos electric system to meet the needs of the 21st century

The Smart Grid Policy Center (SGPC) is a not-for-profit foundation of public and private smart grid stakeholders who are aligned around a shared vision to transform and modernize the US electric system

Energy amp Sustainability The GridWise Alliance and the Smart Grid Policy Center Grid Modernization Index

GriDWiSe alliancewwwgridwiseorg

the Smart GriD Policy centerwwwgridwiseorgresources_sgpclibasp

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

SustainabilityItrsquos EncouragingBlaKe StePhenS aia leeD aP Architecture Professor Architecture and Drafting Department Chair

PersPectives bull Newsletter bull sUmmer 2013

Locally this has been a spring of encouragement While the World the Nation and the State seem

to be perpetually stumbling in the fly trap of politics at a more grass roots level there seems to be an emerging sense of clarity People that I speak with are seeing things realistically and are acting positively on what they see

A huge sea change locally has been the decision to close the San Onofre Nuclear Generating Station (SONGS) I have mixed feelings on this but overall believe itrsquos a powerfully positive change looking forward At a picnic over the past weekend I met a plant engineer there who had been laid off and we discussed his angst at leaving the area for a new job as well as the problems at the plant I feel for the sixteen-hundred employees who worked at the plant and their dislocation In my mind I counter that with the dislocation of nine million people within fifty miles of the plant if the plant were to severely malfunction that would be a human and environmental disaster on an unimaginable scale

Unfortunately the decades of waste generated by the plant remains stored on-site and that will continue into the distant future unless we create a national repository for nuclear waste Who would step up politically to accept that huge responsibility in their state With our seismic history how vulnerable are we to a huge disaster from stored waste when we have that earthquake or tsunami

Reading local blogs and environmental blogs itrsquos been proposed that photovoltaic panels have been installed over the last three years at a rate that replaces the power

generation lost with the closure of SONGS While that seems implausible a Google Earth tour of two year old satellite photos of Southern California shows rooftop after rooftop with photovoltaics Locally there are large installations on the roofs of Costco Kohls and Wal-Mart On a residential scale the systems have become affordable and economically viable a trade-off for escalating power bills at worst While this shift is difficult for the large power companies it is a positive force for the environment local employment and localization of infrastructure

The rapidly reinvigorated real estate market has also been the driver of many new mixed-use residential and commercial buildings This emerging trend of more pedestrian centric urban development has just begun to emerge in Orange County but in Los Angeles many properties are advertised with the local lsquowalk scorersquo to draw tenants and buyers who are opting out of the car culture in their neighborhood choices In Laguna Niguel there are two high density mid-rise residential complexes planned and under construction near the

13

13 13 13 13 13 13

13

13 13 13 13 13 13

Prius13 at13 home13 during13 the13 work13 week13 In13 Irvine13 the13 new13 175013 unit13 Los13 Olivos13 apartment13 community13 comes13 with13 retail13 shops13 restaurants13 and13 the13 Spectrum13 within13 short13 walk13 on13 a13 dedicated13 pedestrian13 route13 As13 the13 job13 market13 has13 improved13 the13 lack13 of13 affordable13 housing13 has13 spurred13 this13 kind13 of13 urban13 infill13 development13 and13 has13 the13 potential13 to13 create13 population13 density13 that13 supports13 mass13 transit13 While13 many13 of13 us13 would13 prefer13 a13 single13 family13 home13 with13 a13 pool13 and13 a13 garden13 that13 model13 is13 out13 of13 reach13 of13 most13 young13 people13 unless13 they13 opt13 for13 a13 two13 hour13 commute13 to13 the13 Inland13 Empire13 The13 alternative13 of13 living13 in13 a13 walkable13 community13 is13 a13 much13 more13 sustainable13 and13 affordable13 alternative13 If13 your13 interest13 is13 piqued13 try13 a13 Metrolink13 ten13 dollar13 all13 weekend13 pass13 and13 see13 what13 you13 can13 explore13 on13 foot13 from13 your13 neighborhood13 It13 includes13 Metrolink13 rail13 travel13 and13 the13 LA13 subway13 and13 bus13 system13 13

13 13 13 13 13

13 13 13 13 13 Irsquom13 also13 encouraged13 when13 I13 shop13 for13 groceries13 and13 split13 my13 time13 between13 Costco13 Trader13 Joersquos13 Sprouts13 and13 Whole13 Foods13 The13 cost13 of13 organic13 foods13 is13 dropping13 as13 the13 cost13 of13 other13 household13 commodities13 is13 rising13 Could13 demand13 dictate13 an13 affordable13 alternative13 to13 the13 highly13 processed13 food13 offerings13 of13 big13 agribusiness13 A13 look13 at13 the13 empty13 or13 full13 parking13 lots13 of13 our13 food13 stores13 confirms13 that13 a13 shift13 in13 preference13 is13 well13 underway13 13

13 13 13 13 13 Our13 health13 as13 individuals13 depends13 on13 our13 genetics13 and13 then13 very13 much13 our13 lifestyles13 Were13 we13 programmed13 to13 sit13 or13 sleep13 through13 ninety13 percent13 of13 our13 days13 or13 just13 be13 a13 little13 more13 physically13 active13 Is13 a13 gym13 treadmill13 under13 fluorescent13 lights13 equal13 to13 a13 walk13 on13 a13 shady13 arboretum13 path13 Is13 a13 fastfood13 chemically13 contrived13 sandwich13 equal13 to13 a13 salad13 al13 fresco13 Is13 the13 possible13 social13 interface13 of13 a13 train13 ride13 to13 downtown13 Los13 Angeles13 equal13 to13 a13 cell13 phone13 call13 in13 an13 SUV13 on13 a13 traffic13 clogged13 freeway13 What13 nurtures13 us13 improves13 our13 community13 and13 allows13 our13 environment13 to13 do13 itrsquos13 amazing13 job13 of13 continually13 healing13 itself13 13

13 13 13 13 13 Itrsquos13 encouraging13

13

13

13

13

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

Metrolink Station (roughly at Crown Valley and the 5 Freeway) Future residents who work near any rail transit station could conceivably leave the Prius at home during the work week In Irvine the new 1750 unit Los Olivos apartment community comes with retail shops restaurants and the Spectrum within short walk on a dedicated pedestrian route As the job market has improved the lack of affordable housing has spurred this kind of urban infill development and has the potential to create population density that supports mass transit While many of us would prefer a single family home with a pool and a garden that model is out of reach of most young people unless they opt for a two hour commute to the Inland Empire The alternative of living in a walkable community is a much more sustainable and affordable alternative If your interest is piqued try a Metrolink ten dollar all weekend pass and see what you can explore on foot from your neighborhood It includes Metrolink rail travel and the LA subway and bus system

Irsquom also encouraged when I shop for groceries and split my time between Costco Trader Joersquos Sprouts and Whole Foods The cost of organic foods is dropping as the cost of other household commodities is rising Could demand dictate an affordable alternative to the highly processed food offerings of big agribusiness A look at the empty or full parking lots of our food stores confirms that a shift in preference is well underway

BlaKe StePhenS aia leeD aPSaddleback College Architecturewwwsaddlebackeduatasarchitecturebstephenssaddlebackedu

For More Information

Our health as individuals depends on our genetics and then very much our lifestyles Were we programmed to sit or sleep through ninety percent of our days or just be a little more physically active Is a gym treadmill under fluorescent lights equal to a walk on a shady arboretum path Is a fastfood chemically contrived sandwich equal to a salad al fresco Is the possible social interface of a train ride to downtown Los Angeles equal to a cell phone call in an SUV on a traffic clogged freeway What nurtures us improves our community and allows our environment to do itrsquos amazing job of continually healing itself

Itrsquos encouraging

13

13 13 13 13 13 13

Energy amp Sustainability SustainabilityItrsquos Encouraging

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Trademarks Proper Use is ParamountBilly a roBBinS eSq Novak Druce Connolly Bove + Quigg LLP

legal beatPersPectives bull Newsletter bull sUmmer 2013

Intellectual Property rights are some of a companyrsquos most valuable assets Among those Intellectual

Property rights are trademarks and service marks When a company does not use its marks or uses them incorrectly rights in those marks may be weakened or may be lost It is therefore extremely important and critical for companies to take the necessary steps to insure that their marks are used correctly

According to the United States Trademark Laws rights in marks whether they be trademarks or service marks are acquired through bona fide use of the mark in commerce Merely use in an attempt to reserve rights in a mark is not proper

If a company ceases use of a mark it may lose the rights in that mark Pursuant to the provisions of the United States Trademark Law 15 USC sect1127 non-use of a mark for three consecutive years creates a rebuttable presumption of abandonment Typically the abandonment will only occur if the non-use is accompanied by an intent not to use the mark on the goods or services in the future If the owner of the rights to the mark can produce proof showing that the non-use was temporary and that there was a bona fide intent to use the mark on goods or services in the future then the presumption of abandonment is rebutted

A trademark or service mark is a source indicator That is when properly used the consuming public recognizes that the product or service bearing the mark originates from a specific source In order to reinforce the mark and its significance to the consuming public the owner of the mark must always use the mark as a proper adjective followed by the generic term For example DELL computer for a trademark and Outback restaurant for a service mark The mark should always be used in a way causing it to stand out from the surrounding copy This can be done by capitalizing the mark placing the mark in all upper case or utilizing a distinct font for the mark In addition thereto the proper trademark notice symbol should be utilized with the mark That symbol would be the reg if the mark has been registered in the United States Patent and Trademark Office If the mark has

not been registered then it would be improper to utilize the reg symbol and in fact by doing so there have been cases ruling that this would be a fraud on the public and rights to the mark could be lost If a mark has not been registered in the United States Patent and Trademark Office then one may utilize the ldquoTMrdquo symbol or ldquoSMrdquo symbol and if desired these letters may be placed within a circle This signifies that the owner used the mark as a trademark or service mark but that it is not yet registered The mark should never be used as a noun and it should never be used in the possessive form (unless the mark is in fact possessive) and it should never be used in plural form (unless the mark is in fact plural)

Trademark owners and particularly those individuals in the marketing departments typically like to adopt marks which are highly descriptive and in fact can become the names for the products If this is done and the mark is then used as a proper noun the mark may become the generic name for the product and when that is done the mark will have lost its brand name significance and can no longer function as a source identifier for the trademark ownerrsquos goods or services There are many examples of formerly protected trademarks which have become generic terms as a result of the improper use of the mark as a proper noun For example ESCALATOR ZIPPER PILATES CELLOPHANE

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

As above indicated rights in a mark are acquired through use of the mark in commerce There is no requirement under the law for a mark to be registered however very important presumptions are acquired as a result of registration of the mark in the United States Patent and Trademark Office Those presumptions are that the registration is valid that the owner identified is in fact the rightful owner of the mark ldquoconstructive noticerdquo of the registrantrsquos claim of ownership of the mark and after five years of continuous use and upon filing of the proper documents in the United States Patent and Trademark Office that the mark is incontestable There is also a provision in the United States Trademark Law that if one has a bona fide intention to use a mark on goods or services even though actual use has not yet begun an application for registration of the mark can be filed in the United States Patent and Trademark Office This will establish the filing date of the application as a priority date for that mark which can become important at a later time in the event of challenges to the mark Upon filing the intent to use application for registration it will be prosecuted through the Trademark Office and if it meets the qualifications of a proper mark and there are no other marks that would prohibit acquiring the registration then a Notice of Allowance is issued providing the owner a period of six months from the date of the Notice of

Allowance within which to use the mark with the ability to extend that time for additional six-month periods (upon payment of fees) up to a maximum period of thirty-six months

To help insure that the marks are used correctly and to lower the risk that the marks will become weakened or generic because of misuse it is extremely important that a company educate its employees and the public on the proper use of its marks In order to accomplish this the company should develop trademark usage guidelines and distribute those to various publications that utilize the companyrsquos marks to be sure that the mark is properly used These trademark usage guidelines should also be distributed to the employees of the company so that they will utilize the companyrsquos marks properly It is also extremely important that the company develop a policing program which will detect improper use of its marks by the public or by its employees When such improper use is detected then it is important that the company take immediate steps to correct the improper use When such is done documentation should be developed and maintained so that if a challenge is ever made regarding the improper use the company can clearly illustrate that such was followed through thus further enhancing the companyrsquos rights in its marks

Billy roBBinSBillyRobbinsnovakdrucecomwwwnovakdrucecom

For More Information

Energy amp Sustainability SustainabilityItrsquos Encouraging

TERRy R orsquoNEiLLldquoThe Life Insurance KitrdquoThe Truth About Life Insurance Estate Planning in the 21st Century

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

BooK inFowwwtheoneillcocombookhtml For More

InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

COMMERCIAL REAL ESTATEWhere are we and where are we goinglarry S Bloomer President R E Development Group

real estatePersPectives bull Newsletter bull sUmmer 2013

One of my real estate axioms commercial real estate always follows residential real estate

When residential real estate goes down commercial real estate follows And when residential real estate goes up commercial real estate follows

As we have seen both residential and commercial have been struggling since 2007 or 2008 In many US cities residential is picking up momentum Some home values have increased to equal or exceed their loan values (finally) New home construction has also been revived in selected areas Nationally single family home sales were up 3 But will this continue Unemployment remains high

The mortgage rates have risen for the last three consecutive weeks with Freddie Macrsquos survey of lenders pegging the average 30 Year fixed rate home loan at 359 up from almost a record low of 335 15 Year rates are now at 277 While both these rates are still very low only rock solid borrowers will qualify for them If the Feds start cutting back on their bond buying program as some of their officials indicated this week interest rates will rise more negatively effecting single family housingrsquos affordability

The biggest commercial real estate winner in Southern California is multi-family development The lack of affordable single family homes to individuals and families and their ability to qualify for loans has drastically increased the demand for this apartment category In April building permits were up 143 from the previous month This was the first time permits topped the one million mark since June 2008 Projects with 5 or more units soared 406 I believe this apartment development will continue until job growth and lender requirements improve

Industrial vacancy has remained relatively low compared to office and retail vacancy percentages However the growth of e-commerce in industrial real estate is expected to be a giant leap for our California market With the evolution of on-line retailing and their push for ever

shorter product delivery windows companies who build and respond to these needed logisticsdistribution centers will do well Around the world there is more money for industrial development than the last 20 to 25 years ldquoThere is a paradigm shift in the marketplacerdquo according to Greg Goodman CEO of Goodman Group ldquoand itrsquos a generational shift If yoursquove got grandchildren you know they do everything onlinerdquo Goodman Group is already taking advantage of this new paradigm Theyrsquove invested $24 billion in industrial development around the world and 40 of it is E-commerce related It sees the US market as the largest globally over the next 10 years They are looking for opportunities in key West Coast hubs in Los Angeles San Francisco and Seattle with New York New Jersey and Philadelphia to be targeted on the East Coast

Class 1 railways have continued to invest in themselves to help meet the anticipated E-commerce Along with Railroads changes in trucking regulations rising fuel prices the specter of cap amp trade taxes the need for same day delivery and the expansion of inland ports industrial development must change

[ Continues Next Page ]

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

For More Information

STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

For More InformationFor More Information

For More InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

For More Information

This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

For More InformationFor More Information

For More InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

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law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

For More Information

Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

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obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

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temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

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Greater Community Insights on How Technology Impacts California Agriculture

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pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

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run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 11: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in
File Attachment
Post Combustion CO2 Capture Illustration

More News on Members visit wwwTECHNOLINKASSOCorg

Energy amp Sustainability Carbon Capture and the Future Energy Mix

Oxy-fuel Combustion Oxy-fuel combustion is an innovative new technology derived from rocket science ndash the Space Shuttle main engine use oxy-fuel combustion Oxy-fuel power generation simplifies post-combustion capture by eliminating nitrogen from the combustion process The exhaust stream from oxy-fuel combustion contains only water vapor and CO2 When cooled the water vapor condenses to liquid and only CO2 remains so no special CO2 separation equipment is required

13

13

13

13

13

13

13

13

13

San DeiGo GaS anD electricwwwsdgecom

For More Information

The ldquoAchilles Heelrdquo of oxy-fuel technology lies in separating oxygen from air Typically this is done by cooling air to the point that the oxygen turns to liquid at about -297oF Obviously this requires a lot of energy Fortunately oxy-fuel combustion releases substantially more energy than conventional power systems and this extra energy more than offsets the energy consumed in producing oxygen The efficiency of oxy-fuel power plants can reach 60 including the energy used to produce the oxygen

Oxy-fuel combustion technology is currently undergoing tests a facility near Bakersfield by Clean Energy Systems (CES) based in Rancho Cordova CA CES was founded in 1993 by retired Aerojet rocket scientists to fulfill their dream of ldquopower without pollutionrdquo Now 20 years later CES is working closely with Siemens on the first commercial oxy-fuel power plant deployments in both new and existing facilities

So yes we know how to capture the CO2 emissions from fossil fuel power plants and industrial processes And yes it appears that at least one technology oxy-fuel combustion will be cost competitive with conventional power plants within the next few years

More News on Members visit wwwTECHNOLINKASSOCorg

The GridWise Alliance and the Smart Grid Policy CenterGrid Modernization Indexlee Krevat Director Smart Grid San Diego Gas amp Electric amp GridWise Alliance Board of DirectorsBecKy harriSon CEO GridWise Alliance

PersPectives bull Newsletter bull sUmmer 2013

Our digital economy is becoming increasingly dependent on an affordable secure reliable

and resilient electric grid Modernizing our grid is key to ensuring that the grid can meet these growing requirements while enabling an ldquoall of the aboverdquo energy policy that effectively and efficiently integrates all types of new devices to the grid including customer-owned distributed energy resources and electric vehicles for a sustainable energy future

The electric utility industry is in transition It is moving from a commodity business where power flowed one way to a services business where its customers are now both producers and consumers ndash ldquoprosumersrdquo - and where new innovations allow for a different paradigm around how energy is produced delivered and used In this new environment the grid will play a key role in balancing supply and demand side capabilities to optimize the electric energy value chain from generation through consumption Consumers will be in the drivers seat making value choices on how they want to interact with their energy service providers how and from whom they purchase electricity and even if they become producers themselves

The electric utility industry is highly regulated both at the state and federal level States are playing a major role in how this transition will take place in their jurisdictions and how fast the transition will be enabled by a modern electrical delivery system State regulators will approve expenditures and set prices for investor owned utilities in their states and may also have an influence on municipal electric utilities and cooperative electric utilities The state regulators must work within the authority that they have been granted under state policies

Over the last twenty plus years the business models and regulatory frameworks across the fifty states and the District of Columbia have changed with the introduction of wholesale deregulations retail deregulations and regional transmission organizations In some jurisdictions the utilities have been ldquounbundledrdquo and the

transmission and distribution companies are no longer associated with the generation companies and in some case no longer own the relationships with end customers New retail service providers are introducing new options for bundling and billing for electric energy usage Where there was once a standard business model for investor owned utilities (IOUs) that had them controlling the entire electric energy value chain from generators to customers there is now a diversity of business models

These business model differences and the differences in state policies and regulations have an impact on the benefits and sequencing of grid modernization investments As the GridWise Alliance (GWA) and the Smart Grid Policy Center (SGPC) examined these issues they determined that one of the challenges to advancing grid modernization was a lack of clarity around the interdependencies of state policies to utility grid modernization investments and the ability to identify and share best practices in these areas

To address this issue the GWASGPC have created the first ever state-by-state Grid Modernization Index (GMI) The purpose of the GMI is to evaluate and communicate the status of electric grid modernization in the United States and gain a clear understanding of the interdependencies of state policies and regulations to utility investments in modernization of the grid

The GMI produces a score for each state The term state when used to evaluate grid modernization criteria refers to the public utility commission state legislature andor the greater majority of ESPs in the state In other words the state is being measure for moving forward with grid modernization regardless of which entities within the state are driving progress forward The questions in the policy section can be rated a high score if the majority of utilities in the state are moving forward in these areas (eg utilities have data security policies even if not required to by the state) without policies requiring them to do so

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

The GMI is based on a scorecard that clearly defined a set of criteria to evaluate and convey the progress and impact of this transformative set of improvements to the nationrsquos electric infrastructure GWASGPC intend to make the GMI an annual ranking index by state that identifies the current state and tracks progress over time The index has three components

1 State policies and regulatory enablers for investment2 Investments throughout the state in customer-enabling technologies3 Investments throughout the state in grid-enhancement technologies

Some of the elements that compose the state policies and regulatory enablers section of the index include

bull Does the state have a grid modernization strategy policy or a requirement that electric service providers (ESPs) in the state develop and submit a planbull Does the state have an Energy Sustainability Environmental Plan andor Renewable Portfolio Standard or Goalbull Does the state have or does the commission require ESPs to have securitycyber-security plan

The customer-enabling technology investment section of the index includes the following elements

bull Is there a platform that allows third party device integration (eg Home Area Network devices such as in-home displays programmable communicating thermostats smart appliances electric vehicle charging) with real-time smart meter databull Is customer educationoutreach on grid modernization being implemented successfullybull Are software analytics being used to segment understand and communicate with customers

The modernization of grid operations section of the index looks at whether ESPs in the state are implementing technologies on the electric system to deliver the benefits of a modernized grid The technologies and capabilities composing the index include

bull Energy storage leveraged as a tool for system planning bull Price responsive andor ride-through (voltage andor frequency) capable microgrids

bull Integration of Distribution Management System functionality with sensor data capacitor bank monitoring andor control voltage regulator monitoring andor control storage charge andor dischargebull ldquoSelf-healingrdquo capability (ie to autonomously operate andor reconfigure)

To ensure consistency of interpretation and scoring the GWA has established a GMI project team made up of its members to research the progress of grid modernization in each state utilizing published documents and interviews with key stakeholders Leveraging this information the project team scored each criteria question for each state

GWASGPC will evaluate the data to determine the impact policy is having on advancing grid modernization investments An example of this is the impacts of net metering policies on investments It has been demonstrated that these policies can lead to higher penetration of distributed solar however if the right pricing models are not in place for infrastructure services needed to support these new higher penetration levels of distributed solar there may be a challenge to fund the investments on the grid needed to effectively integrate these new distributed generation sources in a manner that maintains the basic reliability and resiliency of the grid

GWASGPC has established an advisory committee made up of key stakeholders to guide the implementation of this index as well as provide feedback on the results and future enhancements which will increase the value over time

The GridWise Alliance (GWA) is a coalition of electricity industry stakeholders that brings together electric utilities industry suppliers and service providers from the equipment communications and information technology sectors Joined by universities national laboratories and others the GWA works to enhance electric grid performance and to transform our nationrsquos electric system to meet the needs of the 21st century

The Smart Grid Policy Center (SGPC) is a not-for-profit foundation of public and private smart grid stakeholders who are aligned around a shared vision to transform and modernize the US electric system

Energy amp Sustainability The GridWise Alliance and the Smart Grid Policy Center Grid Modernization Index

GriDWiSe alliancewwwgridwiseorg

the Smart GriD Policy centerwwwgridwiseorgresources_sgpclibasp

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

SustainabilityItrsquos EncouragingBlaKe StePhenS aia leeD aP Architecture Professor Architecture and Drafting Department Chair

PersPectives bull Newsletter bull sUmmer 2013

Locally this has been a spring of encouragement While the World the Nation and the State seem

to be perpetually stumbling in the fly trap of politics at a more grass roots level there seems to be an emerging sense of clarity People that I speak with are seeing things realistically and are acting positively on what they see

A huge sea change locally has been the decision to close the San Onofre Nuclear Generating Station (SONGS) I have mixed feelings on this but overall believe itrsquos a powerfully positive change looking forward At a picnic over the past weekend I met a plant engineer there who had been laid off and we discussed his angst at leaving the area for a new job as well as the problems at the plant I feel for the sixteen-hundred employees who worked at the plant and their dislocation In my mind I counter that with the dislocation of nine million people within fifty miles of the plant if the plant were to severely malfunction that would be a human and environmental disaster on an unimaginable scale

Unfortunately the decades of waste generated by the plant remains stored on-site and that will continue into the distant future unless we create a national repository for nuclear waste Who would step up politically to accept that huge responsibility in their state With our seismic history how vulnerable are we to a huge disaster from stored waste when we have that earthquake or tsunami

Reading local blogs and environmental blogs itrsquos been proposed that photovoltaic panels have been installed over the last three years at a rate that replaces the power

generation lost with the closure of SONGS While that seems implausible a Google Earth tour of two year old satellite photos of Southern California shows rooftop after rooftop with photovoltaics Locally there are large installations on the roofs of Costco Kohls and Wal-Mart On a residential scale the systems have become affordable and economically viable a trade-off for escalating power bills at worst While this shift is difficult for the large power companies it is a positive force for the environment local employment and localization of infrastructure

The rapidly reinvigorated real estate market has also been the driver of many new mixed-use residential and commercial buildings This emerging trend of more pedestrian centric urban development has just begun to emerge in Orange County but in Los Angeles many properties are advertised with the local lsquowalk scorersquo to draw tenants and buyers who are opting out of the car culture in their neighborhood choices In Laguna Niguel there are two high density mid-rise residential complexes planned and under construction near the

13

13 13 13 13 13 13

13

13 13 13 13 13 13

Prius13 at13 home13 during13 the13 work13 week13 In13 Irvine13 the13 new13 175013 unit13 Los13 Olivos13 apartment13 community13 comes13 with13 retail13 shops13 restaurants13 and13 the13 Spectrum13 within13 short13 walk13 on13 a13 dedicated13 pedestrian13 route13 As13 the13 job13 market13 has13 improved13 the13 lack13 of13 affordable13 housing13 has13 spurred13 this13 kind13 of13 urban13 infill13 development13 and13 has13 the13 potential13 to13 create13 population13 density13 that13 supports13 mass13 transit13 While13 many13 of13 us13 would13 prefer13 a13 single13 family13 home13 with13 a13 pool13 and13 a13 garden13 that13 model13 is13 out13 of13 reach13 of13 most13 young13 people13 unless13 they13 opt13 for13 a13 two13 hour13 commute13 to13 the13 Inland13 Empire13 The13 alternative13 of13 living13 in13 a13 walkable13 community13 is13 a13 much13 more13 sustainable13 and13 affordable13 alternative13 If13 your13 interest13 is13 piqued13 try13 a13 Metrolink13 ten13 dollar13 all13 weekend13 pass13 and13 see13 what13 you13 can13 explore13 on13 foot13 from13 your13 neighborhood13 It13 includes13 Metrolink13 rail13 travel13 and13 the13 LA13 subway13 and13 bus13 system13 13

13 13 13 13 13

13 13 13 13 13 Irsquom13 also13 encouraged13 when13 I13 shop13 for13 groceries13 and13 split13 my13 time13 between13 Costco13 Trader13 Joersquos13 Sprouts13 and13 Whole13 Foods13 The13 cost13 of13 organic13 foods13 is13 dropping13 as13 the13 cost13 of13 other13 household13 commodities13 is13 rising13 Could13 demand13 dictate13 an13 affordable13 alternative13 to13 the13 highly13 processed13 food13 offerings13 of13 big13 agribusiness13 A13 look13 at13 the13 empty13 or13 full13 parking13 lots13 of13 our13 food13 stores13 confirms13 that13 a13 shift13 in13 preference13 is13 well13 underway13 13

13 13 13 13 13 Our13 health13 as13 individuals13 depends13 on13 our13 genetics13 and13 then13 very13 much13 our13 lifestyles13 Were13 we13 programmed13 to13 sit13 or13 sleep13 through13 ninety13 percent13 of13 our13 days13 or13 just13 be13 a13 little13 more13 physically13 active13 Is13 a13 gym13 treadmill13 under13 fluorescent13 lights13 equal13 to13 a13 walk13 on13 a13 shady13 arboretum13 path13 Is13 a13 fastfood13 chemically13 contrived13 sandwich13 equal13 to13 a13 salad13 al13 fresco13 Is13 the13 possible13 social13 interface13 of13 a13 train13 ride13 to13 downtown13 Los13 Angeles13 equal13 to13 a13 cell13 phone13 call13 in13 an13 SUV13 on13 a13 traffic13 clogged13 freeway13 What13 nurtures13 us13 improves13 our13 community13 and13 allows13 our13 environment13 to13 do13 itrsquos13 amazing13 job13 of13 continually13 healing13 itself13 13

13 13 13 13 13 Itrsquos13 encouraging13

13

13

13

13

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

Metrolink Station (roughly at Crown Valley and the 5 Freeway) Future residents who work near any rail transit station could conceivably leave the Prius at home during the work week In Irvine the new 1750 unit Los Olivos apartment community comes with retail shops restaurants and the Spectrum within short walk on a dedicated pedestrian route As the job market has improved the lack of affordable housing has spurred this kind of urban infill development and has the potential to create population density that supports mass transit While many of us would prefer a single family home with a pool and a garden that model is out of reach of most young people unless they opt for a two hour commute to the Inland Empire The alternative of living in a walkable community is a much more sustainable and affordable alternative If your interest is piqued try a Metrolink ten dollar all weekend pass and see what you can explore on foot from your neighborhood It includes Metrolink rail travel and the LA subway and bus system

Irsquom also encouraged when I shop for groceries and split my time between Costco Trader Joersquos Sprouts and Whole Foods The cost of organic foods is dropping as the cost of other household commodities is rising Could demand dictate an affordable alternative to the highly processed food offerings of big agribusiness A look at the empty or full parking lots of our food stores confirms that a shift in preference is well underway

BlaKe StePhenS aia leeD aPSaddleback College Architecturewwwsaddlebackeduatasarchitecturebstephenssaddlebackedu

For More Information

Our health as individuals depends on our genetics and then very much our lifestyles Were we programmed to sit or sleep through ninety percent of our days or just be a little more physically active Is a gym treadmill under fluorescent lights equal to a walk on a shady arboretum path Is a fastfood chemically contrived sandwich equal to a salad al fresco Is the possible social interface of a train ride to downtown Los Angeles equal to a cell phone call in an SUV on a traffic clogged freeway What nurtures us improves our community and allows our environment to do itrsquos amazing job of continually healing itself

Itrsquos encouraging

13

13 13 13 13 13 13

Energy amp Sustainability SustainabilityItrsquos Encouraging

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Trademarks Proper Use is ParamountBilly a roBBinS eSq Novak Druce Connolly Bove + Quigg LLP

legal beatPersPectives bull Newsletter bull sUmmer 2013

Intellectual Property rights are some of a companyrsquos most valuable assets Among those Intellectual

Property rights are trademarks and service marks When a company does not use its marks or uses them incorrectly rights in those marks may be weakened or may be lost It is therefore extremely important and critical for companies to take the necessary steps to insure that their marks are used correctly

According to the United States Trademark Laws rights in marks whether they be trademarks or service marks are acquired through bona fide use of the mark in commerce Merely use in an attempt to reserve rights in a mark is not proper

If a company ceases use of a mark it may lose the rights in that mark Pursuant to the provisions of the United States Trademark Law 15 USC sect1127 non-use of a mark for three consecutive years creates a rebuttable presumption of abandonment Typically the abandonment will only occur if the non-use is accompanied by an intent not to use the mark on the goods or services in the future If the owner of the rights to the mark can produce proof showing that the non-use was temporary and that there was a bona fide intent to use the mark on goods or services in the future then the presumption of abandonment is rebutted

A trademark or service mark is a source indicator That is when properly used the consuming public recognizes that the product or service bearing the mark originates from a specific source In order to reinforce the mark and its significance to the consuming public the owner of the mark must always use the mark as a proper adjective followed by the generic term For example DELL computer for a trademark and Outback restaurant for a service mark The mark should always be used in a way causing it to stand out from the surrounding copy This can be done by capitalizing the mark placing the mark in all upper case or utilizing a distinct font for the mark In addition thereto the proper trademark notice symbol should be utilized with the mark That symbol would be the reg if the mark has been registered in the United States Patent and Trademark Office If the mark has

not been registered then it would be improper to utilize the reg symbol and in fact by doing so there have been cases ruling that this would be a fraud on the public and rights to the mark could be lost If a mark has not been registered in the United States Patent and Trademark Office then one may utilize the ldquoTMrdquo symbol or ldquoSMrdquo symbol and if desired these letters may be placed within a circle This signifies that the owner used the mark as a trademark or service mark but that it is not yet registered The mark should never be used as a noun and it should never be used in the possessive form (unless the mark is in fact possessive) and it should never be used in plural form (unless the mark is in fact plural)

Trademark owners and particularly those individuals in the marketing departments typically like to adopt marks which are highly descriptive and in fact can become the names for the products If this is done and the mark is then used as a proper noun the mark may become the generic name for the product and when that is done the mark will have lost its brand name significance and can no longer function as a source identifier for the trademark ownerrsquos goods or services There are many examples of formerly protected trademarks which have become generic terms as a result of the improper use of the mark as a proper noun For example ESCALATOR ZIPPER PILATES CELLOPHANE

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

As above indicated rights in a mark are acquired through use of the mark in commerce There is no requirement under the law for a mark to be registered however very important presumptions are acquired as a result of registration of the mark in the United States Patent and Trademark Office Those presumptions are that the registration is valid that the owner identified is in fact the rightful owner of the mark ldquoconstructive noticerdquo of the registrantrsquos claim of ownership of the mark and after five years of continuous use and upon filing of the proper documents in the United States Patent and Trademark Office that the mark is incontestable There is also a provision in the United States Trademark Law that if one has a bona fide intention to use a mark on goods or services even though actual use has not yet begun an application for registration of the mark can be filed in the United States Patent and Trademark Office This will establish the filing date of the application as a priority date for that mark which can become important at a later time in the event of challenges to the mark Upon filing the intent to use application for registration it will be prosecuted through the Trademark Office and if it meets the qualifications of a proper mark and there are no other marks that would prohibit acquiring the registration then a Notice of Allowance is issued providing the owner a period of six months from the date of the Notice of

Allowance within which to use the mark with the ability to extend that time for additional six-month periods (upon payment of fees) up to a maximum period of thirty-six months

To help insure that the marks are used correctly and to lower the risk that the marks will become weakened or generic because of misuse it is extremely important that a company educate its employees and the public on the proper use of its marks In order to accomplish this the company should develop trademark usage guidelines and distribute those to various publications that utilize the companyrsquos marks to be sure that the mark is properly used These trademark usage guidelines should also be distributed to the employees of the company so that they will utilize the companyrsquos marks properly It is also extremely important that the company develop a policing program which will detect improper use of its marks by the public or by its employees When such improper use is detected then it is important that the company take immediate steps to correct the improper use When such is done documentation should be developed and maintained so that if a challenge is ever made regarding the improper use the company can clearly illustrate that such was followed through thus further enhancing the companyrsquos rights in its marks

Billy roBBinSBillyRobbinsnovakdrucecomwwwnovakdrucecom

For More Information

Energy amp Sustainability SustainabilityItrsquos Encouraging

TERRy R orsquoNEiLLldquoThe Life Insurance KitrdquoThe Truth About Life Insurance Estate Planning in the 21st Century

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

BooK inFowwwtheoneillcocombookhtml For More

InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

COMMERCIAL REAL ESTATEWhere are we and where are we goinglarry S Bloomer President R E Development Group

real estatePersPectives bull Newsletter bull sUmmer 2013

One of my real estate axioms commercial real estate always follows residential real estate

When residential real estate goes down commercial real estate follows And when residential real estate goes up commercial real estate follows

As we have seen both residential and commercial have been struggling since 2007 or 2008 In many US cities residential is picking up momentum Some home values have increased to equal or exceed their loan values (finally) New home construction has also been revived in selected areas Nationally single family home sales were up 3 But will this continue Unemployment remains high

The mortgage rates have risen for the last three consecutive weeks with Freddie Macrsquos survey of lenders pegging the average 30 Year fixed rate home loan at 359 up from almost a record low of 335 15 Year rates are now at 277 While both these rates are still very low only rock solid borrowers will qualify for them If the Feds start cutting back on their bond buying program as some of their officials indicated this week interest rates will rise more negatively effecting single family housingrsquos affordability

The biggest commercial real estate winner in Southern California is multi-family development The lack of affordable single family homes to individuals and families and their ability to qualify for loans has drastically increased the demand for this apartment category In April building permits were up 143 from the previous month This was the first time permits topped the one million mark since June 2008 Projects with 5 or more units soared 406 I believe this apartment development will continue until job growth and lender requirements improve

Industrial vacancy has remained relatively low compared to office and retail vacancy percentages However the growth of e-commerce in industrial real estate is expected to be a giant leap for our California market With the evolution of on-line retailing and their push for ever

shorter product delivery windows companies who build and respond to these needed logisticsdistribution centers will do well Around the world there is more money for industrial development than the last 20 to 25 years ldquoThere is a paradigm shift in the marketplacerdquo according to Greg Goodman CEO of Goodman Group ldquoand itrsquos a generational shift If yoursquove got grandchildren you know they do everything onlinerdquo Goodman Group is already taking advantage of this new paradigm Theyrsquove invested $24 billion in industrial development around the world and 40 of it is E-commerce related It sees the US market as the largest globally over the next 10 years They are looking for opportunities in key West Coast hubs in Los Angeles San Francisco and Seattle with New York New Jersey and Philadelphia to be targeted on the East Coast

Class 1 railways have continued to invest in themselves to help meet the anticipated E-commerce Along with Railroads changes in trucking regulations rising fuel prices the specter of cap amp trade taxes the need for same day delivery and the expansion of inland ports industrial development must change

[ Continues Next Page ]

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

For More Information

STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

For More InformationFor More Information

For More InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

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For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

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This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

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American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

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law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

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Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

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Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

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obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

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Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

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temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 12: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

Energy amp Sustainability Carbon Capture and the Future Energy Mix

Oxy-fuel Combustion Oxy-fuel combustion is an innovative new technology derived from rocket science ndash the Space Shuttle main engine use oxy-fuel combustion Oxy-fuel power generation simplifies post-combustion capture by eliminating nitrogen from the combustion process The exhaust stream from oxy-fuel combustion contains only water vapor and CO2 When cooled the water vapor condenses to liquid and only CO2 remains so no special CO2 separation equipment is required

13

13

13

13

13

13

13

13

13

San DeiGo GaS anD electricwwwsdgecom

For More Information

The ldquoAchilles Heelrdquo of oxy-fuel technology lies in separating oxygen from air Typically this is done by cooling air to the point that the oxygen turns to liquid at about -297oF Obviously this requires a lot of energy Fortunately oxy-fuel combustion releases substantially more energy than conventional power systems and this extra energy more than offsets the energy consumed in producing oxygen The efficiency of oxy-fuel power plants can reach 60 including the energy used to produce the oxygen

Oxy-fuel combustion technology is currently undergoing tests a facility near Bakersfield by Clean Energy Systems (CES) based in Rancho Cordova CA CES was founded in 1993 by retired Aerojet rocket scientists to fulfill their dream of ldquopower without pollutionrdquo Now 20 years later CES is working closely with Siemens on the first commercial oxy-fuel power plant deployments in both new and existing facilities

So yes we know how to capture the CO2 emissions from fossil fuel power plants and industrial processes And yes it appears that at least one technology oxy-fuel combustion will be cost competitive with conventional power plants within the next few years

More News on Members visit wwwTECHNOLINKASSOCorg

The GridWise Alliance and the Smart Grid Policy CenterGrid Modernization Indexlee Krevat Director Smart Grid San Diego Gas amp Electric amp GridWise Alliance Board of DirectorsBecKy harriSon CEO GridWise Alliance

PersPectives bull Newsletter bull sUmmer 2013

Our digital economy is becoming increasingly dependent on an affordable secure reliable

and resilient electric grid Modernizing our grid is key to ensuring that the grid can meet these growing requirements while enabling an ldquoall of the aboverdquo energy policy that effectively and efficiently integrates all types of new devices to the grid including customer-owned distributed energy resources and electric vehicles for a sustainable energy future

The electric utility industry is in transition It is moving from a commodity business where power flowed one way to a services business where its customers are now both producers and consumers ndash ldquoprosumersrdquo - and where new innovations allow for a different paradigm around how energy is produced delivered and used In this new environment the grid will play a key role in balancing supply and demand side capabilities to optimize the electric energy value chain from generation through consumption Consumers will be in the drivers seat making value choices on how they want to interact with their energy service providers how and from whom they purchase electricity and even if they become producers themselves

The electric utility industry is highly regulated both at the state and federal level States are playing a major role in how this transition will take place in their jurisdictions and how fast the transition will be enabled by a modern electrical delivery system State regulators will approve expenditures and set prices for investor owned utilities in their states and may also have an influence on municipal electric utilities and cooperative electric utilities The state regulators must work within the authority that they have been granted under state policies

Over the last twenty plus years the business models and regulatory frameworks across the fifty states and the District of Columbia have changed with the introduction of wholesale deregulations retail deregulations and regional transmission organizations In some jurisdictions the utilities have been ldquounbundledrdquo and the

transmission and distribution companies are no longer associated with the generation companies and in some case no longer own the relationships with end customers New retail service providers are introducing new options for bundling and billing for electric energy usage Where there was once a standard business model for investor owned utilities (IOUs) that had them controlling the entire electric energy value chain from generators to customers there is now a diversity of business models

These business model differences and the differences in state policies and regulations have an impact on the benefits and sequencing of grid modernization investments As the GridWise Alliance (GWA) and the Smart Grid Policy Center (SGPC) examined these issues they determined that one of the challenges to advancing grid modernization was a lack of clarity around the interdependencies of state policies to utility grid modernization investments and the ability to identify and share best practices in these areas

To address this issue the GWASGPC have created the first ever state-by-state Grid Modernization Index (GMI) The purpose of the GMI is to evaluate and communicate the status of electric grid modernization in the United States and gain a clear understanding of the interdependencies of state policies and regulations to utility investments in modernization of the grid

The GMI produces a score for each state The term state when used to evaluate grid modernization criteria refers to the public utility commission state legislature andor the greater majority of ESPs in the state In other words the state is being measure for moving forward with grid modernization regardless of which entities within the state are driving progress forward The questions in the policy section can be rated a high score if the majority of utilities in the state are moving forward in these areas (eg utilities have data security policies even if not required to by the state) without policies requiring them to do so

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

The GMI is based on a scorecard that clearly defined a set of criteria to evaluate and convey the progress and impact of this transformative set of improvements to the nationrsquos electric infrastructure GWASGPC intend to make the GMI an annual ranking index by state that identifies the current state and tracks progress over time The index has three components

1 State policies and regulatory enablers for investment2 Investments throughout the state in customer-enabling technologies3 Investments throughout the state in grid-enhancement technologies

Some of the elements that compose the state policies and regulatory enablers section of the index include

bull Does the state have a grid modernization strategy policy or a requirement that electric service providers (ESPs) in the state develop and submit a planbull Does the state have an Energy Sustainability Environmental Plan andor Renewable Portfolio Standard or Goalbull Does the state have or does the commission require ESPs to have securitycyber-security plan

The customer-enabling technology investment section of the index includes the following elements

bull Is there a platform that allows third party device integration (eg Home Area Network devices such as in-home displays programmable communicating thermostats smart appliances electric vehicle charging) with real-time smart meter databull Is customer educationoutreach on grid modernization being implemented successfullybull Are software analytics being used to segment understand and communicate with customers

The modernization of grid operations section of the index looks at whether ESPs in the state are implementing technologies on the electric system to deliver the benefits of a modernized grid The technologies and capabilities composing the index include

bull Energy storage leveraged as a tool for system planning bull Price responsive andor ride-through (voltage andor frequency) capable microgrids

bull Integration of Distribution Management System functionality with sensor data capacitor bank monitoring andor control voltage regulator monitoring andor control storage charge andor dischargebull ldquoSelf-healingrdquo capability (ie to autonomously operate andor reconfigure)

To ensure consistency of interpretation and scoring the GWA has established a GMI project team made up of its members to research the progress of grid modernization in each state utilizing published documents and interviews with key stakeholders Leveraging this information the project team scored each criteria question for each state

GWASGPC will evaluate the data to determine the impact policy is having on advancing grid modernization investments An example of this is the impacts of net metering policies on investments It has been demonstrated that these policies can lead to higher penetration of distributed solar however if the right pricing models are not in place for infrastructure services needed to support these new higher penetration levels of distributed solar there may be a challenge to fund the investments on the grid needed to effectively integrate these new distributed generation sources in a manner that maintains the basic reliability and resiliency of the grid

GWASGPC has established an advisory committee made up of key stakeholders to guide the implementation of this index as well as provide feedback on the results and future enhancements which will increase the value over time

The GridWise Alliance (GWA) is a coalition of electricity industry stakeholders that brings together electric utilities industry suppliers and service providers from the equipment communications and information technology sectors Joined by universities national laboratories and others the GWA works to enhance electric grid performance and to transform our nationrsquos electric system to meet the needs of the 21st century

The Smart Grid Policy Center (SGPC) is a not-for-profit foundation of public and private smart grid stakeholders who are aligned around a shared vision to transform and modernize the US electric system

Energy amp Sustainability The GridWise Alliance and the Smart Grid Policy Center Grid Modernization Index

GriDWiSe alliancewwwgridwiseorg

the Smart GriD Policy centerwwwgridwiseorgresources_sgpclibasp

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

SustainabilityItrsquos EncouragingBlaKe StePhenS aia leeD aP Architecture Professor Architecture and Drafting Department Chair

PersPectives bull Newsletter bull sUmmer 2013

Locally this has been a spring of encouragement While the World the Nation and the State seem

to be perpetually stumbling in the fly trap of politics at a more grass roots level there seems to be an emerging sense of clarity People that I speak with are seeing things realistically and are acting positively on what they see

A huge sea change locally has been the decision to close the San Onofre Nuclear Generating Station (SONGS) I have mixed feelings on this but overall believe itrsquos a powerfully positive change looking forward At a picnic over the past weekend I met a plant engineer there who had been laid off and we discussed his angst at leaving the area for a new job as well as the problems at the plant I feel for the sixteen-hundred employees who worked at the plant and their dislocation In my mind I counter that with the dislocation of nine million people within fifty miles of the plant if the plant were to severely malfunction that would be a human and environmental disaster on an unimaginable scale

Unfortunately the decades of waste generated by the plant remains stored on-site and that will continue into the distant future unless we create a national repository for nuclear waste Who would step up politically to accept that huge responsibility in their state With our seismic history how vulnerable are we to a huge disaster from stored waste when we have that earthquake or tsunami

Reading local blogs and environmental blogs itrsquos been proposed that photovoltaic panels have been installed over the last three years at a rate that replaces the power

generation lost with the closure of SONGS While that seems implausible a Google Earth tour of two year old satellite photos of Southern California shows rooftop after rooftop with photovoltaics Locally there are large installations on the roofs of Costco Kohls and Wal-Mart On a residential scale the systems have become affordable and economically viable a trade-off for escalating power bills at worst While this shift is difficult for the large power companies it is a positive force for the environment local employment and localization of infrastructure

The rapidly reinvigorated real estate market has also been the driver of many new mixed-use residential and commercial buildings This emerging trend of more pedestrian centric urban development has just begun to emerge in Orange County but in Los Angeles many properties are advertised with the local lsquowalk scorersquo to draw tenants and buyers who are opting out of the car culture in their neighborhood choices In Laguna Niguel there are two high density mid-rise residential complexes planned and under construction near the

13

13 13 13 13 13 13

13

13 13 13 13 13 13

Prius13 at13 home13 during13 the13 work13 week13 In13 Irvine13 the13 new13 175013 unit13 Los13 Olivos13 apartment13 community13 comes13 with13 retail13 shops13 restaurants13 and13 the13 Spectrum13 within13 short13 walk13 on13 a13 dedicated13 pedestrian13 route13 As13 the13 job13 market13 has13 improved13 the13 lack13 of13 affordable13 housing13 has13 spurred13 this13 kind13 of13 urban13 infill13 development13 and13 has13 the13 potential13 to13 create13 population13 density13 that13 supports13 mass13 transit13 While13 many13 of13 us13 would13 prefer13 a13 single13 family13 home13 with13 a13 pool13 and13 a13 garden13 that13 model13 is13 out13 of13 reach13 of13 most13 young13 people13 unless13 they13 opt13 for13 a13 two13 hour13 commute13 to13 the13 Inland13 Empire13 The13 alternative13 of13 living13 in13 a13 walkable13 community13 is13 a13 much13 more13 sustainable13 and13 affordable13 alternative13 If13 your13 interest13 is13 piqued13 try13 a13 Metrolink13 ten13 dollar13 all13 weekend13 pass13 and13 see13 what13 you13 can13 explore13 on13 foot13 from13 your13 neighborhood13 It13 includes13 Metrolink13 rail13 travel13 and13 the13 LA13 subway13 and13 bus13 system13 13

13 13 13 13 13

13 13 13 13 13 Irsquom13 also13 encouraged13 when13 I13 shop13 for13 groceries13 and13 split13 my13 time13 between13 Costco13 Trader13 Joersquos13 Sprouts13 and13 Whole13 Foods13 The13 cost13 of13 organic13 foods13 is13 dropping13 as13 the13 cost13 of13 other13 household13 commodities13 is13 rising13 Could13 demand13 dictate13 an13 affordable13 alternative13 to13 the13 highly13 processed13 food13 offerings13 of13 big13 agribusiness13 A13 look13 at13 the13 empty13 or13 full13 parking13 lots13 of13 our13 food13 stores13 confirms13 that13 a13 shift13 in13 preference13 is13 well13 underway13 13

13 13 13 13 13 Our13 health13 as13 individuals13 depends13 on13 our13 genetics13 and13 then13 very13 much13 our13 lifestyles13 Were13 we13 programmed13 to13 sit13 or13 sleep13 through13 ninety13 percent13 of13 our13 days13 or13 just13 be13 a13 little13 more13 physically13 active13 Is13 a13 gym13 treadmill13 under13 fluorescent13 lights13 equal13 to13 a13 walk13 on13 a13 shady13 arboretum13 path13 Is13 a13 fastfood13 chemically13 contrived13 sandwich13 equal13 to13 a13 salad13 al13 fresco13 Is13 the13 possible13 social13 interface13 of13 a13 train13 ride13 to13 downtown13 Los13 Angeles13 equal13 to13 a13 cell13 phone13 call13 in13 an13 SUV13 on13 a13 traffic13 clogged13 freeway13 What13 nurtures13 us13 improves13 our13 community13 and13 allows13 our13 environment13 to13 do13 itrsquos13 amazing13 job13 of13 continually13 healing13 itself13 13

13 13 13 13 13 Itrsquos13 encouraging13

13

13

13

13

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

Metrolink Station (roughly at Crown Valley and the 5 Freeway) Future residents who work near any rail transit station could conceivably leave the Prius at home during the work week In Irvine the new 1750 unit Los Olivos apartment community comes with retail shops restaurants and the Spectrum within short walk on a dedicated pedestrian route As the job market has improved the lack of affordable housing has spurred this kind of urban infill development and has the potential to create population density that supports mass transit While many of us would prefer a single family home with a pool and a garden that model is out of reach of most young people unless they opt for a two hour commute to the Inland Empire The alternative of living in a walkable community is a much more sustainable and affordable alternative If your interest is piqued try a Metrolink ten dollar all weekend pass and see what you can explore on foot from your neighborhood It includes Metrolink rail travel and the LA subway and bus system

Irsquom also encouraged when I shop for groceries and split my time between Costco Trader Joersquos Sprouts and Whole Foods The cost of organic foods is dropping as the cost of other household commodities is rising Could demand dictate an affordable alternative to the highly processed food offerings of big agribusiness A look at the empty or full parking lots of our food stores confirms that a shift in preference is well underway

BlaKe StePhenS aia leeD aPSaddleback College Architecturewwwsaddlebackeduatasarchitecturebstephenssaddlebackedu

For More Information

Our health as individuals depends on our genetics and then very much our lifestyles Were we programmed to sit or sleep through ninety percent of our days or just be a little more physically active Is a gym treadmill under fluorescent lights equal to a walk on a shady arboretum path Is a fastfood chemically contrived sandwich equal to a salad al fresco Is the possible social interface of a train ride to downtown Los Angeles equal to a cell phone call in an SUV on a traffic clogged freeway What nurtures us improves our community and allows our environment to do itrsquos amazing job of continually healing itself

Itrsquos encouraging

13

13 13 13 13 13 13

Energy amp Sustainability SustainabilityItrsquos Encouraging

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Trademarks Proper Use is ParamountBilly a roBBinS eSq Novak Druce Connolly Bove + Quigg LLP

legal beatPersPectives bull Newsletter bull sUmmer 2013

Intellectual Property rights are some of a companyrsquos most valuable assets Among those Intellectual

Property rights are trademarks and service marks When a company does not use its marks or uses them incorrectly rights in those marks may be weakened or may be lost It is therefore extremely important and critical for companies to take the necessary steps to insure that their marks are used correctly

According to the United States Trademark Laws rights in marks whether they be trademarks or service marks are acquired through bona fide use of the mark in commerce Merely use in an attempt to reserve rights in a mark is not proper

If a company ceases use of a mark it may lose the rights in that mark Pursuant to the provisions of the United States Trademark Law 15 USC sect1127 non-use of a mark for three consecutive years creates a rebuttable presumption of abandonment Typically the abandonment will only occur if the non-use is accompanied by an intent not to use the mark on the goods or services in the future If the owner of the rights to the mark can produce proof showing that the non-use was temporary and that there was a bona fide intent to use the mark on goods or services in the future then the presumption of abandonment is rebutted

A trademark or service mark is a source indicator That is when properly used the consuming public recognizes that the product or service bearing the mark originates from a specific source In order to reinforce the mark and its significance to the consuming public the owner of the mark must always use the mark as a proper adjective followed by the generic term For example DELL computer for a trademark and Outback restaurant for a service mark The mark should always be used in a way causing it to stand out from the surrounding copy This can be done by capitalizing the mark placing the mark in all upper case or utilizing a distinct font for the mark In addition thereto the proper trademark notice symbol should be utilized with the mark That symbol would be the reg if the mark has been registered in the United States Patent and Trademark Office If the mark has

not been registered then it would be improper to utilize the reg symbol and in fact by doing so there have been cases ruling that this would be a fraud on the public and rights to the mark could be lost If a mark has not been registered in the United States Patent and Trademark Office then one may utilize the ldquoTMrdquo symbol or ldquoSMrdquo symbol and if desired these letters may be placed within a circle This signifies that the owner used the mark as a trademark or service mark but that it is not yet registered The mark should never be used as a noun and it should never be used in the possessive form (unless the mark is in fact possessive) and it should never be used in plural form (unless the mark is in fact plural)

Trademark owners and particularly those individuals in the marketing departments typically like to adopt marks which are highly descriptive and in fact can become the names for the products If this is done and the mark is then used as a proper noun the mark may become the generic name for the product and when that is done the mark will have lost its brand name significance and can no longer function as a source identifier for the trademark ownerrsquos goods or services There are many examples of formerly protected trademarks which have become generic terms as a result of the improper use of the mark as a proper noun For example ESCALATOR ZIPPER PILATES CELLOPHANE

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

As above indicated rights in a mark are acquired through use of the mark in commerce There is no requirement under the law for a mark to be registered however very important presumptions are acquired as a result of registration of the mark in the United States Patent and Trademark Office Those presumptions are that the registration is valid that the owner identified is in fact the rightful owner of the mark ldquoconstructive noticerdquo of the registrantrsquos claim of ownership of the mark and after five years of continuous use and upon filing of the proper documents in the United States Patent and Trademark Office that the mark is incontestable There is also a provision in the United States Trademark Law that if one has a bona fide intention to use a mark on goods or services even though actual use has not yet begun an application for registration of the mark can be filed in the United States Patent and Trademark Office This will establish the filing date of the application as a priority date for that mark which can become important at a later time in the event of challenges to the mark Upon filing the intent to use application for registration it will be prosecuted through the Trademark Office and if it meets the qualifications of a proper mark and there are no other marks that would prohibit acquiring the registration then a Notice of Allowance is issued providing the owner a period of six months from the date of the Notice of

Allowance within which to use the mark with the ability to extend that time for additional six-month periods (upon payment of fees) up to a maximum period of thirty-six months

To help insure that the marks are used correctly and to lower the risk that the marks will become weakened or generic because of misuse it is extremely important that a company educate its employees and the public on the proper use of its marks In order to accomplish this the company should develop trademark usage guidelines and distribute those to various publications that utilize the companyrsquos marks to be sure that the mark is properly used These trademark usage guidelines should also be distributed to the employees of the company so that they will utilize the companyrsquos marks properly It is also extremely important that the company develop a policing program which will detect improper use of its marks by the public or by its employees When such improper use is detected then it is important that the company take immediate steps to correct the improper use When such is done documentation should be developed and maintained so that if a challenge is ever made regarding the improper use the company can clearly illustrate that such was followed through thus further enhancing the companyrsquos rights in its marks

Billy roBBinSBillyRobbinsnovakdrucecomwwwnovakdrucecom

For More Information

Energy amp Sustainability SustainabilityItrsquos Encouraging

TERRy R orsquoNEiLLldquoThe Life Insurance KitrdquoThe Truth About Life Insurance Estate Planning in the 21st Century

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

BooK inFowwwtheoneillcocombookhtml For More

InformationFor More Information

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COMMERCIAL REAL ESTATEWhere are we and where are we goinglarry S Bloomer President R E Development Group

real estatePersPectives bull Newsletter bull sUmmer 2013

One of my real estate axioms commercial real estate always follows residential real estate

When residential real estate goes down commercial real estate follows And when residential real estate goes up commercial real estate follows

As we have seen both residential and commercial have been struggling since 2007 or 2008 In many US cities residential is picking up momentum Some home values have increased to equal or exceed their loan values (finally) New home construction has also been revived in selected areas Nationally single family home sales were up 3 But will this continue Unemployment remains high

The mortgage rates have risen for the last three consecutive weeks with Freddie Macrsquos survey of lenders pegging the average 30 Year fixed rate home loan at 359 up from almost a record low of 335 15 Year rates are now at 277 While both these rates are still very low only rock solid borrowers will qualify for them If the Feds start cutting back on their bond buying program as some of their officials indicated this week interest rates will rise more negatively effecting single family housingrsquos affordability

The biggest commercial real estate winner in Southern California is multi-family development The lack of affordable single family homes to individuals and families and their ability to qualify for loans has drastically increased the demand for this apartment category In April building permits were up 143 from the previous month This was the first time permits topped the one million mark since June 2008 Projects with 5 or more units soared 406 I believe this apartment development will continue until job growth and lender requirements improve

Industrial vacancy has remained relatively low compared to office and retail vacancy percentages However the growth of e-commerce in industrial real estate is expected to be a giant leap for our California market With the evolution of on-line retailing and their push for ever

shorter product delivery windows companies who build and respond to these needed logisticsdistribution centers will do well Around the world there is more money for industrial development than the last 20 to 25 years ldquoThere is a paradigm shift in the marketplacerdquo according to Greg Goodman CEO of Goodman Group ldquoand itrsquos a generational shift If yoursquove got grandchildren you know they do everything onlinerdquo Goodman Group is already taking advantage of this new paradigm Theyrsquove invested $24 billion in industrial development around the world and 40 of it is E-commerce related It sees the US market as the largest globally over the next 10 years They are looking for opportunities in key West Coast hubs in Los Angeles San Francisco and Seattle with New York New Jersey and Philadelphia to be targeted on the East Coast

Class 1 railways have continued to invest in themselves to help meet the anticipated E-commerce Along with Railroads changes in trucking regulations rising fuel prices the specter of cap amp trade taxes the need for same day delivery and the expansion of inland ports industrial development must change

[ Continues Next Page ]

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

For More Information

STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

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Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

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This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

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American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

[ Continues Next Page ]

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law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

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Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 13: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

The GridWise Alliance and the Smart Grid Policy CenterGrid Modernization Indexlee Krevat Director Smart Grid San Diego Gas amp Electric amp GridWise Alliance Board of DirectorsBecKy harriSon CEO GridWise Alliance

PersPectives bull Newsletter bull sUmmer 2013

Our digital economy is becoming increasingly dependent on an affordable secure reliable

and resilient electric grid Modernizing our grid is key to ensuring that the grid can meet these growing requirements while enabling an ldquoall of the aboverdquo energy policy that effectively and efficiently integrates all types of new devices to the grid including customer-owned distributed energy resources and electric vehicles for a sustainable energy future

The electric utility industry is in transition It is moving from a commodity business where power flowed one way to a services business where its customers are now both producers and consumers ndash ldquoprosumersrdquo - and where new innovations allow for a different paradigm around how energy is produced delivered and used In this new environment the grid will play a key role in balancing supply and demand side capabilities to optimize the electric energy value chain from generation through consumption Consumers will be in the drivers seat making value choices on how they want to interact with their energy service providers how and from whom they purchase electricity and even if they become producers themselves

The electric utility industry is highly regulated both at the state and federal level States are playing a major role in how this transition will take place in their jurisdictions and how fast the transition will be enabled by a modern electrical delivery system State regulators will approve expenditures and set prices for investor owned utilities in their states and may also have an influence on municipal electric utilities and cooperative electric utilities The state regulators must work within the authority that they have been granted under state policies

Over the last twenty plus years the business models and regulatory frameworks across the fifty states and the District of Columbia have changed with the introduction of wholesale deregulations retail deregulations and regional transmission organizations In some jurisdictions the utilities have been ldquounbundledrdquo and the

transmission and distribution companies are no longer associated with the generation companies and in some case no longer own the relationships with end customers New retail service providers are introducing new options for bundling and billing for electric energy usage Where there was once a standard business model for investor owned utilities (IOUs) that had them controlling the entire electric energy value chain from generators to customers there is now a diversity of business models

These business model differences and the differences in state policies and regulations have an impact on the benefits and sequencing of grid modernization investments As the GridWise Alliance (GWA) and the Smart Grid Policy Center (SGPC) examined these issues they determined that one of the challenges to advancing grid modernization was a lack of clarity around the interdependencies of state policies to utility grid modernization investments and the ability to identify and share best practices in these areas

To address this issue the GWASGPC have created the first ever state-by-state Grid Modernization Index (GMI) The purpose of the GMI is to evaluate and communicate the status of electric grid modernization in the United States and gain a clear understanding of the interdependencies of state policies and regulations to utility investments in modernization of the grid

The GMI produces a score for each state The term state when used to evaluate grid modernization criteria refers to the public utility commission state legislature andor the greater majority of ESPs in the state In other words the state is being measure for moving forward with grid modernization regardless of which entities within the state are driving progress forward The questions in the policy section can be rated a high score if the majority of utilities in the state are moving forward in these areas (eg utilities have data security policies even if not required to by the state) without policies requiring them to do so

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

The GMI is based on a scorecard that clearly defined a set of criteria to evaluate and convey the progress and impact of this transformative set of improvements to the nationrsquos electric infrastructure GWASGPC intend to make the GMI an annual ranking index by state that identifies the current state and tracks progress over time The index has three components

1 State policies and regulatory enablers for investment2 Investments throughout the state in customer-enabling technologies3 Investments throughout the state in grid-enhancement technologies

Some of the elements that compose the state policies and regulatory enablers section of the index include

bull Does the state have a grid modernization strategy policy or a requirement that electric service providers (ESPs) in the state develop and submit a planbull Does the state have an Energy Sustainability Environmental Plan andor Renewable Portfolio Standard or Goalbull Does the state have or does the commission require ESPs to have securitycyber-security plan

The customer-enabling technology investment section of the index includes the following elements

bull Is there a platform that allows third party device integration (eg Home Area Network devices such as in-home displays programmable communicating thermostats smart appliances electric vehicle charging) with real-time smart meter databull Is customer educationoutreach on grid modernization being implemented successfullybull Are software analytics being used to segment understand and communicate with customers

The modernization of grid operations section of the index looks at whether ESPs in the state are implementing technologies on the electric system to deliver the benefits of a modernized grid The technologies and capabilities composing the index include

bull Energy storage leveraged as a tool for system planning bull Price responsive andor ride-through (voltage andor frequency) capable microgrids

bull Integration of Distribution Management System functionality with sensor data capacitor bank monitoring andor control voltage regulator monitoring andor control storage charge andor dischargebull ldquoSelf-healingrdquo capability (ie to autonomously operate andor reconfigure)

To ensure consistency of interpretation and scoring the GWA has established a GMI project team made up of its members to research the progress of grid modernization in each state utilizing published documents and interviews with key stakeholders Leveraging this information the project team scored each criteria question for each state

GWASGPC will evaluate the data to determine the impact policy is having on advancing grid modernization investments An example of this is the impacts of net metering policies on investments It has been demonstrated that these policies can lead to higher penetration of distributed solar however if the right pricing models are not in place for infrastructure services needed to support these new higher penetration levels of distributed solar there may be a challenge to fund the investments on the grid needed to effectively integrate these new distributed generation sources in a manner that maintains the basic reliability and resiliency of the grid

GWASGPC has established an advisory committee made up of key stakeholders to guide the implementation of this index as well as provide feedback on the results and future enhancements which will increase the value over time

The GridWise Alliance (GWA) is a coalition of electricity industry stakeholders that brings together electric utilities industry suppliers and service providers from the equipment communications and information technology sectors Joined by universities national laboratories and others the GWA works to enhance electric grid performance and to transform our nationrsquos electric system to meet the needs of the 21st century

The Smart Grid Policy Center (SGPC) is a not-for-profit foundation of public and private smart grid stakeholders who are aligned around a shared vision to transform and modernize the US electric system

Energy amp Sustainability The GridWise Alliance and the Smart Grid Policy Center Grid Modernization Index

GriDWiSe alliancewwwgridwiseorg

the Smart GriD Policy centerwwwgridwiseorgresources_sgpclibasp

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

SustainabilityItrsquos EncouragingBlaKe StePhenS aia leeD aP Architecture Professor Architecture and Drafting Department Chair

PersPectives bull Newsletter bull sUmmer 2013

Locally this has been a spring of encouragement While the World the Nation and the State seem

to be perpetually stumbling in the fly trap of politics at a more grass roots level there seems to be an emerging sense of clarity People that I speak with are seeing things realistically and are acting positively on what they see

A huge sea change locally has been the decision to close the San Onofre Nuclear Generating Station (SONGS) I have mixed feelings on this but overall believe itrsquos a powerfully positive change looking forward At a picnic over the past weekend I met a plant engineer there who had been laid off and we discussed his angst at leaving the area for a new job as well as the problems at the plant I feel for the sixteen-hundred employees who worked at the plant and their dislocation In my mind I counter that with the dislocation of nine million people within fifty miles of the plant if the plant were to severely malfunction that would be a human and environmental disaster on an unimaginable scale

Unfortunately the decades of waste generated by the plant remains stored on-site and that will continue into the distant future unless we create a national repository for nuclear waste Who would step up politically to accept that huge responsibility in their state With our seismic history how vulnerable are we to a huge disaster from stored waste when we have that earthquake or tsunami

Reading local blogs and environmental blogs itrsquos been proposed that photovoltaic panels have been installed over the last three years at a rate that replaces the power

generation lost with the closure of SONGS While that seems implausible a Google Earth tour of two year old satellite photos of Southern California shows rooftop after rooftop with photovoltaics Locally there are large installations on the roofs of Costco Kohls and Wal-Mart On a residential scale the systems have become affordable and economically viable a trade-off for escalating power bills at worst While this shift is difficult for the large power companies it is a positive force for the environment local employment and localization of infrastructure

The rapidly reinvigorated real estate market has also been the driver of many new mixed-use residential and commercial buildings This emerging trend of more pedestrian centric urban development has just begun to emerge in Orange County but in Los Angeles many properties are advertised with the local lsquowalk scorersquo to draw tenants and buyers who are opting out of the car culture in their neighborhood choices In Laguna Niguel there are two high density mid-rise residential complexes planned and under construction near the

13

13 13 13 13 13 13

13

13 13 13 13 13 13

Prius13 at13 home13 during13 the13 work13 week13 In13 Irvine13 the13 new13 175013 unit13 Los13 Olivos13 apartment13 community13 comes13 with13 retail13 shops13 restaurants13 and13 the13 Spectrum13 within13 short13 walk13 on13 a13 dedicated13 pedestrian13 route13 As13 the13 job13 market13 has13 improved13 the13 lack13 of13 affordable13 housing13 has13 spurred13 this13 kind13 of13 urban13 infill13 development13 and13 has13 the13 potential13 to13 create13 population13 density13 that13 supports13 mass13 transit13 While13 many13 of13 us13 would13 prefer13 a13 single13 family13 home13 with13 a13 pool13 and13 a13 garden13 that13 model13 is13 out13 of13 reach13 of13 most13 young13 people13 unless13 they13 opt13 for13 a13 two13 hour13 commute13 to13 the13 Inland13 Empire13 The13 alternative13 of13 living13 in13 a13 walkable13 community13 is13 a13 much13 more13 sustainable13 and13 affordable13 alternative13 If13 your13 interest13 is13 piqued13 try13 a13 Metrolink13 ten13 dollar13 all13 weekend13 pass13 and13 see13 what13 you13 can13 explore13 on13 foot13 from13 your13 neighborhood13 It13 includes13 Metrolink13 rail13 travel13 and13 the13 LA13 subway13 and13 bus13 system13 13

13 13 13 13 13

13 13 13 13 13 Irsquom13 also13 encouraged13 when13 I13 shop13 for13 groceries13 and13 split13 my13 time13 between13 Costco13 Trader13 Joersquos13 Sprouts13 and13 Whole13 Foods13 The13 cost13 of13 organic13 foods13 is13 dropping13 as13 the13 cost13 of13 other13 household13 commodities13 is13 rising13 Could13 demand13 dictate13 an13 affordable13 alternative13 to13 the13 highly13 processed13 food13 offerings13 of13 big13 agribusiness13 A13 look13 at13 the13 empty13 or13 full13 parking13 lots13 of13 our13 food13 stores13 confirms13 that13 a13 shift13 in13 preference13 is13 well13 underway13 13

13 13 13 13 13 Our13 health13 as13 individuals13 depends13 on13 our13 genetics13 and13 then13 very13 much13 our13 lifestyles13 Were13 we13 programmed13 to13 sit13 or13 sleep13 through13 ninety13 percent13 of13 our13 days13 or13 just13 be13 a13 little13 more13 physically13 active13 Is13 a13 gym13 treadmill13 under13 fluorescent13 lights13 equal13 to13 a13 walk13 on13 a13 shady13 arboretum13 path13 Is13 a13 fastfood13 chemically13 contrived13 sandwich13 equal13 to13 a13 salad13 al13 fresco13 Is13 the13 possible13 social13 interface13 of13 a13 train13 ride13 to13 downtown13 Los13 Angeles13 equal13 to13 a13 cell13 phone13 call13 in13 an13 SUV13 on13 a13 traffic13 clogged13 freeway13 What13 nurtures13 us13 improves13 our13 community13 and13 allows13 our13 environment13 to13 do13 itrsquos13 amazing13 job13 of13 continually13 healing13 itself13 13

13 13 13 13 13 Itrsquos13 encouraging13

13

13

13

13

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

Metrolink Station (roughly at Crown Valley and the 5 Freeway) Future residents who work near any rail transit station could conceivably leave the Prius at home during the work week In Irvine the new 1750 unit Los Olivos apartment community comes with retail shops restaurants and the Spectrum within short walk on a dedicated pedestrian route As the job market has improved the lack of affordable housing has spurred this kind of urban infill development and has the potential to create population density that supports mass transit While many of us would prefer a single family home with a pool and a garden that model is out of reach of most young people unless they opt for a two hour commute to the Inland Empire The alternative of living in a walkable community is a much more sustainable and affordable alternative If your interest is piqued try a Metrolink ten dollar all weekend pass and see what you can explore on foot from your neighborhood It includes Metrolink rail travel and the LA subway and bus system

Irsquom also encouraged when I shop for groceries and split my time between Costco Trader Joersquos Sprouts and Whole Foods The cost of organic foods is dropping as the cost of other household commodities is rising Could demand dictate an affordable alternative to the highly processed food offerings of big agribusiness A look at the empty or full parking lots of our food stores confirms that a shift in preference is well underway

BlaKe StePhenS aia leeD aPSaddleback College Architecturewwwsaddlebackeduatasarchitecturebstephenssaddlebackedu

For More Information

Our health as individuals depends on our genetics and then very much our lifestyles Were we programmed to sit or sleep through ninety percent of our days or just be a little more physically active Is a gym treadmill under fluorescent lights equal to a walk on a shady arboretum path Is a fastfood chemically contrived sandwich equal to a salad al fresco Is the possible social interface of a train ride to downtown Los Angeles equal to a cell phone call in an SUV on a traffic clogged freeway What nurtures us improves our community and allows our environment to do itrsquos amazing job of continually healing itself

Itrsquos encouraging

13

13 13 13 13 13 13

Energy amp Sustainability SustainabilityItrsquos Encouraging

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Trademarks Proper Use is ParamountBilly a roBBinS eSq Novak Druce Connolly Bove + Quigg LLP

legal beatPersPectives bull Newsletter bull sUmmer 2013

Intellectual Property rights are some of a companyrsquos most valuable assets Among those Intellectual

Property rights are trademarks and service marks When a company does not use its marks or uses them incorrectly rights in those marks may be weakened or may be lost It is therefore extremely important and critical for companies to take the necessary steps to insure that their marks are used correctly

According to the United States Trademark Laws rights in marks whether they be trademarks or service marks are acquired through bona fide use of the mark in commerce Merely use in an attempt to reserve rights in a mark is not proper

If a company ceases use of a mark it may lose the rights in that mark Pursuant to the provisions of the United States Trademark Law 15 USC sect1127 non-use of a mark for three consecutive years creates a rebuttable presumption of abandonment Typically the abandonment will only occur if the non-use is accompanied by an intent not to use the mark on the goods or services in the future If the owner of the rights to the mark can produce proof showing that the non-use was temporary and that there was a bona fide intent to use the mark on goods or services in the future then the presumption of abandonment is rebutted

A trademark or service mark is a source indicator That is when properly used the consuming public recognizes that the product or service bearing the mark originates from a specific source In order to reinforce the mark and its significance to the consuming public the owner of the mark must always use the mark as a proper adjective followed by the generic term For example DELL computer for a trademark and Outback restaurant for a service mark The mark should always be used in a way causing it to stand out from the surrounding copy This can be done by capitalizing the mark placing the mark in all upper case or utilizing a distinct font for the mark In addition thereto the proper trademark notice symbol should be utilized with the mark That symbol would be the reg if the mark has been registered in the United States Patent and Trademark Office If the mark has

not been registered then it would be improper to utilize the reg symbol and in fact by doing so there have been cases ruling that this would be a fraud on the public and rights to the mark could be lost If a mark has not been registered in the United States Patent and Trademark Office then one may utilize the ldquoTMrdquo symbol or ldquoSMrdquo symbol and if desired these letters may be placed within a circle This signifies that the owner used the mark as a trademark or service mark but that it is not yet registered The mark should never be used as a noun and it should never be used in the possessive form (unless the mark is in fact possessive) and it should never be used in plural form (unless the mark is in fact plural)

Trademark owners and particularly those individuals in the marketing departments typically like to adopt marks which are highly descriptive and in fact can become the names for the products If this is done and the mark is then used as a proper noun the mark may become the generic name for the product and when that is done the mark will have lost its brand name significance and can no longer function as a source identifier for the trademark ownerrsquos goods or services There are many examples of formerly protected trademarks which have become generic terms as a result of the improper use of the mark as a proper noun For example ESCALATOR ZIPPER PILATES CELLOPHANE

[ Continues Next Page ]

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As above indicated rights in a mark are acquired through use of the mark in commerce There is no requirement under the law for a mark to be registered however very important presumptions are acquired as a result of registration of the mark in the United States Patent and Trademark Office Those presumptions are that the registration is valid that the owner identified is in fact the rightful owner of the mark ldquoconstructive noticerdquo of the registrantrsquos claim of ownership of the mark and after five years of continuous use and upon filing of the proper documents in the United States Patent and Trademark Office that the mark is incontestable There is also a provision in the United States Trademark Law that if one has a bona fide intention to use a mark on goods or services even though actual use has not yet begun an application for registration of the mark can be filed in the United States Patent and Trademark Office This will establish the filing date of the application as a priority date for that mark which can become important at a later time in the event of challenges to the mark Upon filing the intent to use application for registration it will be prosecuted through the Trademark Office and if it meets the qualifications of a proper mark and there are no other marks that would prohibit acquiring the registration then a Notice of Allowance is issued providing the owner a period of six months from the date of the Notice of

Allowance within which to use the mark with the ability to extend that time for additional six-month periods (upon payment of fees) up to a maximum period of thirty-six months

To help insure that the marks are used correctly and to lower the risk that the marks will become weakened or generic because of misuse it is extremely important that a company educate its employees and the public on the proper use of its marks In order to accomplish this the company should develop trademark usage guidelines and distribute those to various publications that utilize the companyrsquos marks to be sure that the mark is properly used These trademark usage guidelines should also be distributed to the employees of the company so that they will utilize the companyrsquos marks properly It is also extremely important that the company develop a policing program which will detect improper use of its marks by the public or by its employees When such improper use is detected then it is important that the company take immediate steps to correct the improper use When such is done documentation should be developed and maintained so that if a challenge is ever made regarding the improper use the company can clearly illustrate that such was followed through thus further enhancing the companyrsquos rights in its marks

Billy roBBinSBillyRobbinsnovakdrucecomwwwnovakdrucecom

For More Information

Energy amp Sustainability SustainabilityItrsquos Encouraging

TERRy R orsquoNEiLLldquoThe Life Insurance KitrdquoThe Truth About Life Insurance Estate Planning in the 21st Century

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

BooK inFowwwtheoneillcocombookhtml For More

InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

COMMERCIAL REAL ESTATEWhere are we and where are we goinglarry S Bloomer President R E Development Group

real estatePersPectives bull Newsletter bull sUmmer 2013

One of my real estate axioms commercial real estate always follows residential real estate

When residential real estate goes down commercial real estate follows And when residential real estate goes up commercial real estate follows

As we have seen both residential and commercial have been struggling since 2007 or 2008 In many US cities residential is picking up momentum Some home values have increased to equal or exceed their loan values (finally) New home construction has also been revived in selected areas Nationally single family home sales were up 3 But will this continue Unemployment remains high

The mortgage rates have risen for the last three consecutive weeks with Freddie Macrsquos survey of lenders pegging the average 30 Year fixed rate home loan at 359 up from almost a record low of 335 15 Year rates are now at 277 While both these rates are still very low only rock solid borrowers will qualify for them If the Feds start cutting back on their bond buying program as some of their officials indicated this week interest rates will rise more negatively effecting single family housingrsquos affordability

The biggest commercial real estate winner in Southern California is multi-family development The lack of affordable single family homes to individuals and families and their ability to qualify for loans has drastically increased the demand for this apartment category In April building permits were up 143 from the previous month This was the first time permits topped the one million mark since June 2008 Projects with 5 or more units soared 406 I believe this apartment development will continue until job growth and lender requirements improve

Industrial vacancy has remained relatively low compared to office and retail vacancy percentages However the growth of e-commerce in industrial real estate is expected to be a giant leap for our California market With the evolution of on-line retailing and their push for ever

shorter product delivery windows companies who build and respond to these needed logisticsdistribution centers will do well Around the world there is more money for industrial development than the last 20 to 25 years ldquoThere is a paradigm shift in the marketplacerdquo according to Greg Goodman CEO of Goodman Group ldquoand itrsquos a generational shift If yoursquove got grandchildren you know they do everything onlinerdquo Goodman Group is already taking advantage of this new paradigm Theyrsquove invested $24 billion in industrial development around the world and 40 of it is E-commerce related It sees the US market as the largest globally over the next 10 years They are looking for opportunities in key West Coast hubs in Los Angeles San Francisco and Seattle with New York New Jersey and Philadelphia to be targeted on the East Coast

Class 1 railways have continued to invest in themselves to help meet the anticipated E-commerce Along with Railroads changes in trucking regulations rising fuel prices the specter of cap amp trade taxes the need for same day delivery and the expansion of inland ports industrial development must change

[ Continues Next Page ]

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

For More Information

STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

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Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

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For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

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This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

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American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

[ Continues Next Page ]

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law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

For More Information

Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

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obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

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Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 14: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

The GMI is based on a scorecard that clearly defined a set of criteria to evaluate and convey the progress and impact of this transformative set of improvements to the nationrsquos electric infrastructure GWASGPC intend to make the GMI an annual ranking index by state that identifies the current state and tracks progress over time The index has three components

1 State policies and regulatory enablers for investment2 Investments throughout the state in customer-enabling technologies3 Investments throughout the state in grid-enhancement technologies

Some of the elements that compose the state policies and regulatory enablers section of the index include

bull Does the state have a grid modernization strategy policy or a requirement that electric service providers (ESPs) in the state develop and submit a planbull Does the state have an Energy Sustainability Environmental Plan andor Renewable Portfolio Standard or Goalbull Does the state have or does the commission require ESPs to have securitycyber-security plan

The customer-enabling technology investment section of the index includes the following elements

bull Is there a platform that allows third party device integration (eg Home Area Network devices such as in-home displays programmable communicating thermostats smart appliances electric vehicle charging) with real-time smart meter databull Is customer educationoutreach on grid modernization being implemented successfullybull Are software analytics being used to segment understand and communicate with customers

The modernization of grid operations section of the index looks at whether ESPs in the state are implementing technologies on the electric system to deliver the benefits of a modernized grid The technologies and capabilities composing the index include

bull Energy storage leveraged as a tool for system planning bull Price responsive andor ride-through (voltage andor frequency) capable microgrids

bull Integration of Distribution Management System functionality with sensor data capacitor bank monitoring andor control voltage regulator monitoring andor control storage charge andor dischargebull ldquoSelf-healingrdquo capability (ie to autonomously operate andor reconfigure)

To ensure consistency of interpretation and scoring the GWA has established a GMI project team made up of its members to research the progress of grid modernization in each state utilizing published documents and interviews with key stakeholders Leveraging this information the project team scored each criteria question for each state

GWASGPC will evaluate the data to determine the impact policy is having on advancing grid modernization investments An example of this is the impacts of net metering policies on investments It has been demonstrated that these policies can lead to higher penetration of distributed solar however if the right pricing models are not in place for infrastructure services needed to support these new higher penetration levels of distributed solar there may be a challenge to fund the investments on the grid needed to effectively integrate these new distributed generation sources in a manner that maintains the basic reliability and resiliency of the grid

GWASGPC has established an advisory committee made up of key stakeholders to guide the implementation of this index as well as provide feedback on the results and future enhancements which will increase the value over time

The GridWise Alliance (GWA) is a coalition of electricity industry stakeholders that brings together electric utilities industry suppliers and service providers from the equipment communications and information technology sectors Joined by universities national laboratories and others the GWA works to enhance electric grid performance and to transform our nationrsquos electric system to meet the needs of the 21st century

The Smart Grid Policy Center (SGPC) is a not-for-profit foundation of public and private smart grid stakeholders who are aligned around a shared vision to transform and modernize the US electric system

Energy amp Sustainability The GridWise Alliance and the Smart Grid Policy Center Grid Modernization Index

GriDWiSe alliancewwwgridwiseorg

the Smart GriD Policy centerwwwgridwiseorgresources_sgpclibasp

For More Information

More News on Members visit wwwTECHNOLINKASSOCorg

SustainabilityItrsquos EncouragingBlaKe StePhenS aia leeD aP Architecture Professor Architecture and Drafting Department Chair

PersPectives bull Newsletter bull sUmmer 2013

Locally this has been a spring of encouragement While the World the Nation and the State seem

to be perpetually stumbling in the fly trap of politics at a more grass roots level there seems to be an emerging sense of clarity People that I speak with are seeing things realistically and are acting positively on what they see

A huge sea change locally has been the decision to close the San Onofre Nuclear Generating Station (SONGS) I have mixed feelings on this but overall believe itrsquos a powerfully positive change looking forward At a picnic over the past weekend I met a plant engineer there who had been laid off and we discussed his angst at leaving the area for a new job as well as the problems at the plant I feel for the sixteen-hundred employees who worked at the plant and their dislocation In my mind I counter that with the dislocation of nine million people within fifty miles of the plant if the plant were to severely malfunction that would be a human and environmental disaster on an unimaginable scale

Unfortunately the decades of waste generated by the plant remains stored on-site and that will continue into the distant future unless we create a national repository for nuclear waste Who would step up politically to accept that huge responsibility in their state With our seismic history how vulnerable are we to a huge disaster from stored waste when we have that earthquake or tsunami

Reading local blogs and environmental blogs itrsquos been proposed that photovoltaic panels have been installed over the last three years at a rate that replaces the power

generation lost with the closure of SONGS While that seems implausible a Google Earth tour of two year old satellite photos of Southern California shows rooftop after rooftop with photovoltaics Locally there are large installations on the roofs of Costco Kohls and Wal-Mart On a residential scale the systems have become affordable and economically viable a trade-off for escalating power bills at worst While this shift is difficult for the large power companies it is a positive force for the environment local employment and localization of infrastructure

The rapidly reinvigorated real estate market has also been the driver of many new mixed-use residential and commercial buildings This emerging trend of more pedestrian centric urban development has just begun to emerge in Orange County but in Los Angeles many properties are advertised with the local lsquowalk scorersquo to draw tenants and buyers who are opting out of the car culture in their neighborhood choices In Laguna Niguel there are two high density mid-rise residential complexes planned and under construction near the

13

13 13 13 13 13 13

13

13 13 13 13 13 13

Prius13 at13 home13 during13 the13 work13 week13 In13 Irvine13 the13 new13 175013 unit13 Los13 Olivos13 apartment13 community13 comes13 with13 retail13 shops13 restaurants13 and13 the13 Spectrum13 within13 short13 walk13 on13 a13 dedicated13 pedestrian13 route13 As13 the13 job13 market13 has13 improved13 the13 lack13 of13 affordable13 housing13 has13 spurred13 this13 kind13 of13 urban13 infill13 development13 and13 has13 the13 potential13 to13 create13 population13 density13 that13 supports13 mass13 transit13 While13 many13 of13 us13 would13 prefer13 a13 single13 family13 home13 with13 a13 pool13 and13 a13 garden13 that13 model13 is13 out13 of13 reach13 of13 most13 young13 people13 unless13 they13 opt13 for13 a13 two13 hour13 commute13 to13 the13 Inland13 Empire13 The13 alternative13 of13 living13 in13 a13 walkable13 community13 is13 a13 much13 more13 sustainable13 and13 affordable13 alternative13 If13 your13 interest13 is13 piqued13 try13 a13 Metrolink13 ten13 dollar13 all13 weekend13 pass13 and13 see13 what13 you13 can13 explore13 on13 foot13 from13 your13 neighborhood13 It13 includes13 Metrolink13 rail13 travel13 and13 the13 LA13 subway13 and13 bus13 system13 13

13 13 13 13 13

13 13 13 13 13 Irsquom13 also13 encouraged13 when13 I13 shop13 for13 groceries13 and13 split13 my13 time13 between13 Costco13 Trader13 Joersquos13 Sprouts13 and13 Whole13 Foods13 The13 cost13 of13 organic13 foods13 is13 dropping13 as13 the13 cost13 of13 other13 household13 commodities13 is13 rising13 Could13 demand13 dictate13 an13 affordable13 alternative13 to13 the13 highly13 processed13 food13 offerings13 of13 big13 agribusiness13 A13 look13 at13 the13 empty13 or13 full13 parking13 lots13 of13 our13 food13 stores13 confirms13 that13 a13 shift13 in13 preference13 is13 well13 underway13 13

13 13 13 13 13 Our13 health13 as13 individuals13 depends13 on13 our13 genetics13 and13 then13 very13 much13 our13 lifestyles13 Were13 we13 programmed13 to13 sit13 or13 sleep13 through13 ninety13 percent13 of13 our13 days13 or13 just13 be13 a13 little13 more13 physically13 active13 Is13 a13 gym13 treadmill13 under13 fluorescent13 lights13 equal13 to13 a13 walk13 on13 a13 shady13 arboretum13 path13 Is13 a13 fastfood13 chemically13 contrived13 sandwich13 equal13 to13 a13 salad13 al13 fresco13 Is13 the13 possible13 social13 interface13 of13 a13 train13 ride13 to13 downtown13 Los13 Angeles13 equal13 to13 a13 cell13 phone13 call13 in13 an13 SUV13 on13 a13 traffic13 clogged13 freeway13 What13 nurtures13 us13 improves13 our13 community13 and13 allows13 our13 environment13 to13 do13 itrsquos13 amazing13 job13 of13 continually13 healing13 itself13 13

13 13 13 13 13 Itrsquos13 encouraging13

13

13

13

13

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

Metrolink Station (roughly at Crown Valley and the 5 Freeway) Future residents who work near any rail transit station could conceivably leave the Prius at home during the work week In Irvine the new 1750 unit Los Olivos apartment community comes with retail shops restaurants and the Spectrum within short walk on a dedicated pedestrian route As the job market has improved the lack of affordable housing has spurred this kind of urban infill development and has the potential to create population density that supports mass transit While many of us would prefer a single family home with a pool and a garden that model is out of reach of most young people unless they opt for a two hour commute to the Inland Empire The alternative of living in a walkable community is a much more sustainable and affordable alternative If your interest is piqued try a Metrolink ten dollar all weekend pass and see what you can explore on foot from your neighborhood It includes Metrolink rail travel and the LA subway and bus system

Irsquom also encouraged when I shop for groceries and split my time between Costco Trader Joersquos Sprouts and Whole Foods The cost of organic foods is dropping as the cost of other household commodities is rising Could demand dictate an affordable alternative to the highly processed food offerings of big agribusiness A look at the empty or full parking lots of our food stores confirms that a shift in preference is well underway

BlaKe StePhenS aia leeD aPSaddleback College Architecturewwwsaddlebackeduatasarchitecturebstephenssaddlebackedu

For More Information

Our health as individuals depends on our genetics and then very much our lifestyles Were we programmed to sit or sleep through ninety percent of our days or just be a little more physically active Is a gym treadmill under fluorescent lights equal to a walk on a shady arboretum path Is a fastfood chemically contrived sandwich equal to a salad al fresco Is the possible social interface of a train ride to downtown Los Angeles equal to a cell phone call in an SUV on a traffic clogged freeway What nurtures us improves our community and allows our environment to do itrsquos amazing job of continually healing itself

Itrsquos encouraging

13

13 13 13 13 13 13

Energy amp Sustainability SustainabilityItrsquos Encouraging

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Trademarks Proper Use is ParamountBilly a roBBinS eSq Novak Druce Connolly Bove + Quigg LLP

legal beatPersPectives bull Newsletter bull sUmmer 2013

Intellectual Property rights are some of a companyrsquos most valuable assets Among those Intellectual

Property rights are trademarks and service marks When a company does not use its marks or uses them incorrectly rights in those marks may be weakened or may be lost It is therefore extremely important and critical for companies to take the necessary steps to insure that their marks are used correctly

According to the United States Trademark Laws rights in marks whether they be trademarks or service marks are acquired through bona fide use of the mark in commerce Merely use in an attempt to reserve rights in a mark is not proper

If a company ceases use of a mark it may lose the rights in that mark Pursuant to the provisions of the United States Trademark Law 15 USC sect1127 non-use of a mark for three consecutive years creates a rebuttable presumption of abandonment Typically the abandonment will only occur if the non-use is accompanied by an intent not to use the mark on the goods or services in the future If the owner of the rights to the mark can produce proof showing that the non-use was temporary and that there was a bona fide intent to use the mark on goods or services in the future then the presumption of abandonment is rebutted

A trademark or service mark is a source indicator That is when properly used the consuming public recognizes that the product or service bearing the mark originates from a specific source In order to reinforce the mark and its significance to the consuming public the owner of the mark must always use the mark as a proper adjective followed by the generic term For example DELL computer for a trademark and Outback restaurant for a service mark The mark should always be used in a way causing it to stand out from the surrounding copy This can be done by capitalizing the mark placing the mark in all upper case or utilizing a distinct font for the mark In addition thereto the proper trademark notice symbol should be utilized with the mark That symbol would be the reg if the mark has been registered in the United States Patent and Trademark Office If the mark has

not been registered then it would be improper to utilize the reg symbol and in fact by doing so there have been cases ruling that this would be a fraud on the public and rights to the mark could be lost If a mark has not been registered in the United States Patent and Trademark Office then one may utilize the ldquoTMrdquo symbol or ldquoSMrdquo symbol and if desired these letters may be placed within a circle This signifies that the owner used the mark as a trademark or service mark but that it is not yet registered The mark should never be used as a noun and it should never be used in the possessive form (unless the mark is in fact possessive) and it should never be used in plural form (unless the mark is in fact plural)

Trademark owners and particularly those individuals in the marketing departments typically like to adopt marks which are highly descriptive and in fact can become the names for the products If this is done and the mark is then used as a proper noun the mark may become the generic name for the product and when that is done the mark will have lost its brand name significance and can no longer function as a source identifier for the trademark ownerrsquos goods or services There are many examples of formerly protected trademarks which have become generic terms as a result of the improper use of the mark as a proper noun For example ESCALATOR ZIPPER PILATES CELLOPHANE

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

As above indicated rights in a mark are acquired through use of the mark in commerce There is no requirement under the law for a mark to be registered however very important presumptions are acquired as a result of registration of the mark in the United States Patent and Trademark Office Those presumptions are that the registration is valid that the owner identified is in fact the rightful owner of the mark ldquoconstructive noticerdquo of the registrantrsquos claim of ownership of the mark and after five years of continuous use and upon filing of the proper documents in the United States Patent and Trademark Office that the mark is incontestable There is also a provision in the United States Trademark Law that if one has a bona fide intention to use a mark on goods or services even though actual use has not yet begun an application for registration of the mark can be filed in the United States Patent and Trademark Office This will establish the filing date of the application as a priority date for that mark which can become important at a later time in the event of challenges to the mark Upon filing the intent to use application for registration it will be prosecuted through the Trademark Office and if it meets the qualifications of a proper mark and there are no other marks that would prohibit acquiring the registration then a Notice of Allowance is issued providing the owner a period of six months from the date of the Notice of

Allowance within which to use the mark with the ability to extend that time for additional six-month periods (upon payment of fees) up to a maximum period of thirty-six months

To help insure that the marks are used correctly and to lower the risk that the marks will become weakened or generic because of misuse it is extremely important that a company educate its employees and the public on the proper use of its marks In order to accomplish this the company should develop trademark usage guidelines and distribute those to various publications that utilize the companyrsquos marks to be sure that the mark is properly used These trademark usage guidelines should also be distributed to the employees of the company so that they will utilize the companyrsquos marks properly It is also extremely important that the company develop a policing program which will detect improper use of its marks by the public or by its employees When such improper use is detected then it is important that the company take immediate steps to correct the improper use When such is done documentation should be developed and maintained so that if a challenge is ever made regarding the improper use the company can clearly illustrate that such was followed through thus further enhancing the companyrsquos rights in its marks

Billy roBBinSBillyRobbinsnovakdrucecomwwwnovakdrucecom

For More Information

Energy amp Sustainability SustainabilityItrsquos Encouraging

TERRy R orsquoNEiLLldquoThe Life Insurance KitrdquoThe Truth About Life Insurance Estate Planning in the 21st Century

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

BooK inFowwwtheoneillcocombookhtml For More

InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

COMMERCIAL REAL ESTATEWhere are we and where are we goinglarry S Bloomer President R E Development Group

real estatePersPectives bull Newsletter bull sUmmer 2013

One of my real estate axioms commercial real estate always follows residential real estate

When residential real estate goes down commercial real estate follows And when residential real estate goes up commercial real estate follows

As we have seen both residential and commercial have been struggling since 2007 or 2008 In many US cities residential is picking up momentum Some home values have increased to equal or exceed their loan values (finally) New home construction has also been revived in selected areas Nationally single family home sales were up 3 But will this continue Unemployment remains high

The mortgage rates have risen for the last three consecutive weeks with Freddie Macrsquos survey of lenders pegging the average 30 Year fixed rate home loan at 359 up from almost a record low of 335 15 Year rates are now at 277 While both these rates are still very low only rock solid borrowers will qualify for them If the Feds start cutting back on their bond buying program as some of their officials indicated this week interest rates will rise more negatively effecting single family housingrsquos affordability

The biggest commercial real estate winner in Southern California is multi-family development The lack of affordable single family homes to individuals and families and their ability to qualify for loans has drastically increased the demand for this apartment category In April building permits were up 143 from the previous month This was the first time permits topped the one million mark since June 2008 Projects with 5 or more units soared 406 I believe this apartment development will continue until job growth and lender requirements improve

Industrial vacancy has remained relatively low compared to office and retail vacancy percentages However the growth of e-commerce in industrial real estate is expected to be a giant leap for our California market With the evolution of on-line retailing and their push for ever

shorter product delivery windows companies who build and respond to these needed logisticsdistribution centers will do well Around the world there is more money for industrial development than the last 20 to 25 years ldquoThere is a paradigm shift in the marketplacerdquo according to Greg Goodman CEO of Goodman Group ldquoand itrsquos a generational shift If yoursquove got grandchildren you know they do everything onlinerdquo Goodman Group is already taking advantage of this new paradigm Theyrsquove invested $24 billion in industrial development around the world and 40 of it is E-commerce related It sees the US market as the largest globally over the next 10 years They are looking for opportunities in key West Coast hubs in Los Angeles San Francisco and Seattle with New York New Jersey and Philadelphia to be targeted on the East Coast

Class 1 railways have continued to invest in themselves to help meet the anticipated E-commerce Along with Railroads changes in trucking regulations rising fuel prices the specter of cap amp trade taxes the need for same day delivery and the expansion of inland ports industrial development must change

[ Continues Next Page ]

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

For More Information

STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

For More InformationFor More Information

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Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

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This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

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For More InformationFor More Information

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American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

For More Information

Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

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temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

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Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

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Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

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run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 15: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

SustainabilityItrsquos EncouragingBlaKe StePhenS aia leeD aP Architecture Professor Architecture and Drafting Department Chair

PersPectives bull Newsletter bull sUmmer 2013

Locally this has been a spring of encouragement While the World the Nation and the State seem

to be perpetually stumbling in the fly trap of politics at a more grass roots level there seems to be an emerging sense of clarity People that I speak with are seeing things realistically and are acting positively on what they see

A huge sea change locally has been the decision to close the San Onofre Nuclear Generating Station (SONGS) I have mixed feelings on this but overall believe itrsquos a powerfully positive change looking forward At a picnic over the past weekend I met a plant engineer there who had been laid off and we discussed his angst at leaving the area for a new job as well as the problems at the plant I feel for the sixteen-hundred employees who worked at the plant and their dislocation In my mind I counter that with the dislocation of nine million people within fifty miles of the plant if the plant were to severely malfunction that would be a human and environmental disaster on an unimaginable scale

Unfortunately the decades of waste generated by the plant remains stored on-site and that will continue into the distant future unless we create a national repository for nuclear waste Who would step up politically to accept that huge responsibility in their state With our seismic history how vulnerable are we to a huge disaster from stored waste when we have that earthquake or tsunami

Reading local blogs and environmental blogs itrsquos been proposed that photovoltaic panels have been installed over the last three years at a rate that replaces the power

generation lost with the closure of SONGS While that seems implausible a Google Earth tour of two year old satellite photos of Southern California shows rooftop after rooftop with photovoltaics Locally there are large installations on the roofs of Costco Kohls and Wal-Mart On a residential scale the systems have become affordable and economically viable a trade-off for escalating power bills at worst While this shift is difficult for the large power companies it is a positive force for the environment local employment and localization of infrastructure

The rapidly reinvigorated real estate market has also been the driver of many new mixed-use residential and commercial buildings This emerging trend of more pedestrian centric urban development has just begun to emerge in Orange County but in Los Angeles many properties are advertised with the local lsquowalk scorersquo to draw tenants and buyers who are opting out of the car culture in their neighborhood choices In Laguna Niguel there are two high density mid-rise residential complexes planned and under construction near the

13

13 13 13 13 13 13

13

13 13 13 13 13 13

Prius13 at13 home13 during13 the13 work13 week13 In13 Irvine13 the13 new13 175013 unit13 Los13 Olivos13 apartment13 community13 comes13 with13 retail13 shops13 restaurants13 and13 the13 Spectrum13 within13 short13 walk13 on13 a13 dedicated13 pedestrian13 route13 As13 the13 job13 market13 has13 improved13 the13 lack13 of13 affordable13 housing13 has13 spurred13 this13 kind13 of13 urban13 infill13 development13 and13 has13 the13 potential13 to13 create13 population13 density13 that13 supports13 mass13 transit13 While13 many13 of13 us13 would13 prefer13 a13 single13 family13 home13 with13 a13 pool13 and13 a13 garden13 that13 model13 is13 out13 of13 reach13 of13 most13 young13 people13 unless13 they13 opt13 for13 a13 two13 hour13 commute13 to13 the13 Inland13 Empire13 The13 alternative13 of13 living13 in13 a13 walkable13 community13 is13 a13 much13 more13 sustainable13 and13 affordable13 alternative13 If13 your13 interest13 is13 piqued13 try13 a13 Metrolink13 ten13 dollar13 all13 weekend13 pass13 and13 see13 what13 you13 can13 explore13 on13 foot13 from13 your13 neighborhood13 It13 includes13 Metrolink13 rail13 travel13 and13 the13 LA13 subway13 and13 bus13 system13 13

13 13 13 13 13

13 13 13 13 13 Irsquom13 also13 encouraged13 when13 I13 shop13 for13 groceries13 and13 split13 my13 time13 between13 Costco13 Trader13 Joersquos13 Sprouts13 and13 Whole13 Foods13 The13 cost13 of13 organic13 foods13 is13 dropping13 as13 the13 cost13 of13 other13 household13 commodities13 is13 rising13 Could13 demand13 dictate13 an13 affordable13 alternative13 to13 the13 highly13 processed13 food13 offerings13 of13 big13 agribusiness13 A13 look13 at13 the13 empty13 or13 full13 parking13 lots13 of13 our13 food13 stores13 confirms13 that13 a13 shift13 in13 preference13 is13 well13 underway13 13

13 13 13 13 13 Our13 health13 as13 individuals13 depends13 on13 our13 genetics13 and13 then13 very13 much13 our13 lifestyles13 Were13 we13 programmed13 to13 sit13 or13 sleep13 through13 ninety13 percent13 of13 our13 days13 or13 just13 be13 a13 little13 more13 physically13 active13 Is13 a13 gym13 treadmill13 under13 fluorescent13 lights13 equal13 to13 a13 walk13 on13 a13 shady13 arboretum13 path13 Is13 a13 fastfood13 chemically13 contrived13 sandwich13 equal13 to13 a13 salad13 al13 fresco13 Is13 the13 possible13 social13 interface13 of13 a13 train13 ride13 to13 downtown13 Los13 Angeles13 equal13 to13 a13 cell13 phone13 call13 in13 an13 SUV13 on13 a13 traffic13 clogged13 freeway13 What13 nurtures13 us13 improves13 our13 community13 and13 allows13 our13 environment13 to13 do13 itrsquos13 amazing13 job13 of13 continually13 healing13 itself13 13

13 13 13 13 13 Itrsquos13 encouraging13

13

13

13

13

[ Continues Next Page ]

energy amp sustainability

More News on Members visit wwwTECHNOLINKASSOCorg

Metrolink Station (roughly at Crown Valley and the 5 Freeway) Future residents who work near any rail transit station could conceivably leave the Prius at home during the work week In Irvine the new 1750 unit Los Olivos apartment community comes with retail shops restaurants and the Spectrum within short walk on a dedicated pedestrian route As the job market has improved the lack of affordable housing has spurred this kind of urban infill development and has the potential to create population density that supports mass transit While many of us would prefer a single family home with a pool and a garden that model is out of reach of most young people unless they opt for a two hour commute to the Inland Empire The alternative of living in a walkable community is a much more sustainable and affordable alternative If your interest is piqued try a Metrolink ten dollar all weekend pass and see what you can explore on foot from your neighborhood It includes Metrolink rail travel and the LA subway and bus system

Irsquom also encouraged when I shop for groceries and split my time between Costco Trader Joersquos Sprouts and Whole Foods The cost of organic foods is dropping as the cost of other household commodities is rising Could demand dictate an affordable alternative to the highly processed food offerings of big agribusiness A look at the empty or full parking lots of our food stores confirms that a shift in preference is well underway

BlaKe StePhenS aia leeD aPSaddleback College Architecturewwwsaddlebackeduatasarchitecturebstephenssaddlebackedu

For More Information

Our health as individuals depends on our genetics and then very much our lifestyles Were we programmed to sit or sleep through ninety percent of our days or just be a little more physically active Is a gym treadmill under fluorescent lights equal to a walk on a shady arboretum path Is a fastfood chemically contrived sandwich equal to a salad al fresco Is the possible social interface of a train ride to downtown Los Angeles equal to a cell phone call in an SUV on a traffic clogged freeway What nurtures us improves our community and allows our environment to do itrsquos amazing job of continually healing itself

Itrsquos encouraging

13

13 13 13 13 13 13

Energy amp Sustainability SustainabilityItrsquos Encouraging

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Trademarks Proper Use is ParamountBilly a roBBinS eSq Novak Druce Connolly Bove + Quigg LLP

legal beatPersPectives bull Newsletter bull sUmmer 2013

Intellectual Property rights are some of a companyrsquos most valuable assets Among those Intellectual

Property rights are trademarks and service marks When a company does not use its marks or uses them incorrectly rights in those marks may be weakened or may be lost It is therefore extremely important and critical for companies to take the necessary steps to insure that their marks are used correctly

According to the United States Trademark Laws rights in marks whether they be trademarks or service marks are acquired through bona fide use of the mark in commerce Merely use in an attempt to reserve rights in a mark is not proper

If a company ceases use of a mark it may lose the rights in that mark Pursuant to the provisions of the United States Trademark Law 15 USC sect1127 non-use of a mark for three consecutive years creates a rebuttable presumption of abandonment Typically the abandonment will only occur if the non-use is accompanied by an intent not to use the mark on the goods or services in the future If the owner of the rights to the mark can produce proof showing that the non-use was temporary and that there was a bona fide intent to use the mark on goods or services in the future then the presumption of abandonment is rebutted

A trademark or service mark is a source indicator That is when properly used the consuming public recognizes that the product or service bearing the mark originates from a specific source In order to reinforce the mark and its significance to the consuming public the owner of the mark must always use the mark as a proper adjective followed by the generic term For example DELL computer for a trademark and Outback restaurant for a service mark The mark should always be used in a way causing it to stand out from the surrounding copy This can be done by capitalizing the mark placing the mark in all upper case or utilizing a distinct font for the mark In addition thereto the proper trademark notice symbol should be utilized with the mark That symbol would be the reg if the mark has been registered in the United States Patent and Trademark Office If the mark has

not been registered then it would be improper to utilize the reg symbol and in fact by doing so there have been cases ruling that this would be a fraud on the public and rights to the mark could be lost If a mark has not been registered in the United States Patent and Trademark Office then one may utilize the ldquoTMrdquo symbol or ldquoSMrdquo symbol and if desired these letters may be placed within a circle This signifies that the owner used the mark as a trademark or service mark but that it is not yet registered The mark should never be used as a noun and it should never be used in the possessive form (unless the mark is in fact possessive) and it should never be used in plural form (unless the mark is in fact plural)

Trademark owners and particularly those individuals in the marketing departments typically like to adopt marks which are highly descriptive and in fact can become the names for the products If this is done and the mark is then used as a proper noun the mark may become the generic name for the product and when that is done the mark will have lost its brand name significance and can no longer function as a source identifier for the trademark ownerrsquos goods or services There are many examples of formerly protected trademarks which have become generic terms as a result of the improper use of the mark as a proper noun For example ESCALATOR ZIPPER PILATES CELLOPHANE

[ Continues Next Page ]

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As above indicated rights in a mark are acquired through use of the mark in commerce There is no requirement under the law for a mark to be registered however very important presumptions are acquired as a result of registration of the mark in the United States Patent and Trademark Office Those presumptions are that the registration is valid that the owner identified is in fact the rightful owner of the mark ldquoconstructive noticerdquo of the registrantrsquos claim of ownership of the mark and after five years of continuous use and upon filing of the proper documents in the United States Patent and Trademark Office that the mark is incontestable There is also a provision in the United States Trademark Law that if one has a bona fide intention to use a mark on goods or services even though actual use has not yet begun an application for registration of the mark can be filed in the United States Patent and Trademark Office This will establish the filing date of the application as a priority date for that mark which can become important at a later time in the event of challenges to the mark Upon filing the intent to use application for registration it will be prosecuted through the Trademark Office and if it meets the qualifications of a proper mark and there are no other marks that would prohibit acquiring the registration then a Notice of Allowance is issued providing the owner a period of six months from the date of the Notice of

Allowance within which to use the mark with the ability to extend that time for additional six-month periods (upon payment of fees) up to a maximum period of thirty-six months

To help insure that the marks are used correctly and to lower the risk that the marks will become weakened or generic because of misuse it is extremely important that a company educate its employees and the public on the proper use of its marks In order to accomplish this the company should develop trademark usage guidelines and distribute those to various publications that utilize the companyrsquos marks to be sure that the mark is properly used These trademark usage guidelines should also be distributed to the employees of the company so that they will utilize the companyrsquos marks properly It is also extremely important that the company develop a policing program which will detect improper use of its marks by the public or by its employees When such improper use is detected then it is important that the company take immediate steps to correct the improper use When such is done documentation should be developed and maintained so that if a challenge is ever made regarding the improper use the company can clearly illustrate that such was followed through thus further enhancing the companyrsquos rights in its marks

Billy roBBinSBillyRobbinsnovakdrucecomwwwnovakdrucecom

For More Information

Energy amp Sustainability SustainabilityItrsquos Encouraging

TERRy R orsquoNEiLLldquoThe Life Insurance KitrdquoThe Truth About Life Insurance Estate Planning in the 21st Century

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

BooK inFowwwtheoneillcocombookhtml For More

InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

COMMERCIAL REAL ESTATEWhere are we and where are we goinglarry S Bloomer President R E Development Group

real estatePersPectives bull Newsletter bull sUmmer 2013

One of my real estate axioms commercial real estate always follows residential real estate

When residential real estate goes down commercial real estate follows And when residential real estate goes up commercial real estate follows

As we have seen both residential and commercial have been struggling since 2007 or 2008 In many US cities residential is picking up momentum Some home values have increased to equal or exceed their loan values (finally) New home construction has also been revived in selected areas Nationally single family home sales were up 3 But will this continue Unemployment remains high

The mortgage rates have risen for the last three consecutive weeks with Freddie Macrsquos survey of lenders pegging the average 30 Year fixed rate home loan at 359 up from almost a record low of 335 15 Year rates are now at 277 While both these rates are still very low only rock solid borrowers will qualify for them If the Feds start cutting back on their bond buying program as some of their officials indicated this week interest rates will rise more negatively effecting single family housingrsquos affordability

The biggest commercial real estate winner in Southern California is multi-family development The lack of affordable single family homes to individuals and families and their ability to qualify for loans has drastically increased the demand for this apartment category In April building permits were up 143 from the previous month This was the first time permits topped the one million mark since June 2008 Projects with 5 or more units soared 406 I believe this apartment development will continue until job growth and lender requirements improve

Industrial vacancy has remained relatively low compared to office and retail vacancy percentages However the growth of e-commerce in industrial real estate is expected to be a giant leap for our California market With the evolution of on-line retailing and their push for ever

shorter product delivery windows companies who build and respond to these needed logisticsdistribution centers will do well Around the world there is more money for industrial development than the last 20 to 25 years ldquoThere is a paradigm shift in the marketplacerdquo according to Greg Goodman CEO of Goodman Group ldquoand itrsquos a generational shift If yoursquove got grandchildren you know they do everything onlinerdquo Goodman Group is already taking advantage of this new paradigm Theyrsquove invested $24 billion in industrial development around the world and 40 of it is E-commerce related It sees the US market as the largest globally over the next 10 years They are looking for opportunities in key West Coast hubs in Los Angeles San Francisco and Seattle with New York New Jersey and Philadelphia to be targeted on the East Coast

Class 1 railways have continued to invest in themselves to help meet the anticipated E-commerce Along with Railroads changes in trucking regulations rising fuel prices the specter of cap amp trade taxes the need for same day delivery and the expansion of inland ports industrial development must change

[ Continues Next Page ]

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

For More Information

STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

For More InformationFor More Information

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Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

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This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

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American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

[ Continues Next Page ]

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law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

For More Information

Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 16: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

Metrolink Station (roughly at Crown Valley and the 5 Freeway) Future residents who work near any rail transit station could conceivably leave the Prius at home during the work week In Irvine the new 1750 unit Los Olivos apartment community comes with retail shops restaurants and the Spectrum within short walk on a dedicated pedestrian route As the job market has improved the lack of affordable housing has spurred this kind of urban infill development and has the potential to create population density that supports mass transit While many of us would prefer a single family home with a pool and a garden that model is out of reach of most young people unless they opt for a two hour commute to the Inland Empire The alternative of living in a walkable community is a much more sustainable and affordable alternative If your interest is piqued try a Metrolink ten dollar all weekend pass and see what you can explore on foot from your neighborhood It includes Metrolink rail travel and the LA subway and bus system

Irsquom also encouraged when I shop for groceries and split my time between Costco Trader Joersquos Sprouts and Whole Foods The cost of organic foods is dropping as the cost of other household commodities is rising Could demand dictate an affordable alternative to the highly processed food offerings of big agribusiness A look at the empty or full parking lots of our food stores confirms that a shift in preference is well underway

BlaKe StePhenS aia leeD aPSaddleback College Architecturewwwsaddlebackeduatasarchitecturebstephenssaddlebackedu

For More Information

Our health as individuals depends on our genetics and then very much our lifestyles Were we programmed to sit or sleep through ninety percent of our days or just be a little more physically active Is a gym treadmill under fluorescent lights equal to a walk on a shady arboretum path Is a fastfood chemically contrived sandwich equal to a salad al fresco Is the possible social interface of a train ride to downtown Los Angeles equal to a cell phone call in an SUV on a traffic clogged freeway What nurtures us improves our community and allows our environment to do itrsquos amazing job of continually healing itself

Itrsquos encouraging

13

13 13 13 13 13 13

Energy amp Sustainability SustainabilityItrsquos Encouraging

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Trademarks Proper Use is ParamountBilly a roBBinS eSq Novak Druce Connolly Bove + Quigg LLP

legal beatPersPectives bull Newsletter bull sUmmer 2013

Intellectual Property rights are some of a companyrsquos most valuable assets Among those Intellectual

Property rights are trademarks and service marks When a company does not use its marks or uses them incorrectly rights in those marks may be weakened or may be lost It is therefore extremely important and critical for companies to take the necessary steps to insure that their marks are used correctly

According to the United States Trademark Laws rights in marks whether they be trademarks or service marks are acquired through bona fide use of the mark in commerce Merely use in an attempt to reserve rights in a mark is not proper

If a company ceases use of a mark it may lose the rights in that mark Pursuant to the provisions of the United States Trademark Law 15 USC sect1127 non-use of a mark for three consecutive years creates a rebuttable presumption of abandonment Typically the abandonment will only occur if the non-use is accompanied by an intent not to use the mark on the goods or services in the future If the owner of the rights to the mark can produce proof showing that the non-use was temporary and that there was a bona fide intent to use the mark on goods or services in the future then the presumption of abandonment is rebutted

A trademark or service mark is a source indicator That is when properly used the consuming public recognizes that the product or service bearing the mark originates from a specific source In order to reinforce the mark and its significance to the consuming public the owner of the mark must always use the mark as a proper adjective followed by the generic term For example DELL computer for a trademark and Outback restaurant for a service mark The mark should always be used in a way causing it to stand out from the surrounding copy This can be done by capitalizing the mark placing the mark in all upper case or utilizing a distinct font for the mark In addition thereto the proper trademark notice symbol should be utilized with the mark That symbol would be the reg if the mark has been registered in the United States Patent and Trademark Office If the mark has

not been registered then it would be improper to utilize the reg symbol and in fact by doing so there have been cases ruling that this would be a fraud on the public and rights to the mark could be lost If a mark has not been registered in the United States Patent and Trademark Office then one may utilize the ldquoTMrdquo symbol or ldquoSMrdquo symbol and if desired these letters may be placed within a circle This signifies that the owner used the mark as a trademark or service mark but that it is not yet registered The mark should never be used as a noun and it should never be used in the possessive form (unless the mark is in fact possessive) and it should never be used in plural form (unless the mark is in fact plural)

Trademark owners and particularly those individuals in the marketing departments typically like to adopt marks which are highly descriptive and in fact can become the names for the products If this is done and the mark is then used as a proper noun the mark may become the generic name for the product and when that is done the mark will have lost its brand name significance and can no longer function as a source identifier for the trademark ownerrsquos goods or services There are many examples of formerly protected trademarks which have become generic terms as a result of the improper use of the mark as a proper noun For example ESCALATOR ZIPPER PILATES CELLOPHANE

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

As above indicated rights in a mark are acquired through use of the mark in commerce There is no requirement under the law for a mark to be registered however very important presumptions are acquired as a result of registration of the mark in the United States Patent and Trademark Office Those presumptions are that the registration is valid that the owner identified is in fact the rightful owner of the mark ldquoconstructive noticerdquo of the registrantrsquos claim of ownership of the mark and after five years of continuous use and upon filing of the proper documents in the United States Patent and Trademark Office that the mark is incontestable There is also a provision in the United States Trademark Law that if one has a bona fide intention to use a mark on goods or services even though actual use has not yet begun an application for registration of the mark can be filed in the United States Patent and Trademark Office This will establish the filing date of the application as a priority date for that mark which can become important at a later time in the event of challenges to the mark Upon filing the intent to use application for registration it will be prosecuted through the Trademark Office and if it meets the qualifications of a proper mark and there are no other marks that would prohibit acquiring the registration then a Notice of Allowance is issued providing the owner a period of six months from the date of the Notice of

Allowance within which to use the mark with the ability to extend that time for additional six-month periods (upon payment of fees) up to a maximum period of thirty-six months

To help insure that the marks are used correctly and to lower the risk that the marks will become weakened or generic because of misuse it is extremely important that a company educate its employees and the public on the proper use of its marks In order to accomplish this the company should develop trademark usage guidelines and distribute those to various publications that utilize the companyrsquos marks to be sure that the mark is properly used These trademark usage guidelines should also be distributed to the employees of the company so that they will utilize the companyrsquos marks properly It is also extremely important that the company develop a policing program which will detect improper use of its marks by the public or by its employees When such improper use is detected then it is important that the company take immediate steps to correct the improper use When such is done documentation should be developed and maintained so that if a challenge is ever made regarding the improper use the company can clearly illustrate that such was followed through thus further enhancing the companyrsquos rights in its marks

Billy roBBinSBillyRobbinsnovakdrucecomwwwnovakdrucecom

For More Information

Energy amp Sustainability SustainabilityItrsquos Encouraging

TERRy R orsquoNEiLLldquoThe Life Insurance KitrdquoThe Truth About Life Insurance Estate Planning in the 21st Century

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

BooK inFowwwtheoneillcocombookhtml For More

InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

COMMERCIAL REAL ESTATEWhere are we and where are we goinglarry S Bloomer President R E Development Group

real estatePersPectives bull Newsletter bull sUmmer 2013

One of my real estate axioms commercial real estate always follows residential real estate

When residential real estate goes down commercial real estate follows And when residential real estate goes up commercial real estate follows

As we have seen both residential and commercial have been struggling since 2007 or 2008 In many US cities residential is picking up momentum Some home values have increased to equal or exceed their loan values (finally) New home construction has also been revived in selected areas Nationally single family home sales were up 3 But will this continue Unemployment remains high

The mortgage rates have risen for the last three consecutive weeks with Freddie Macrsquos survey of lenders pegging the average 30 Year fixed rate home loan at 359 up from almost a record low of 335 15 Year rates are now at 277 While both these rates are still very low only rock solid borrowers will qualify for them If the Feds start cutting back on their bond buying program as some of their officials indicated this week interest rates will rise more negatively effecting single family housingrsquos affordability

The biggest commercial real estate winner in Southern California is multi-family development The lack of affordable single family homes to individuals and families and their ability to qualify for loans has drastically increased the demand for this apartment category In April building permits were up 143 from the previous month This was the first time permits topped the one million mark since June 2008 Projects with 5 or more units soared 406 I believe this apartment development will continue until job growth and lender requirements improve

Industrial vacancy has remained relatively low compared to office and retail vacancy percentages However the growth of e-commerce in industrial real estate is expected to be a giant leap for our California market With the evolution of on-line retailing and their push for ever

shorter product delivery windows companies who build and respond to these needed logisticsdistribution centers will do well Around the world there is more money for industrial development than the last 20 to 25 years ldquoThere is a paradigm shift in the marketplacerdquo according to Greg Goodman CEO of Goodman Group ldquoand itrsquos a generational shift If yoursquove got grandchildren you know they do everything onlinerdquo Goodman Group is already taking advantage of this new paradigm Theyrsquove invested $24 billion in industrial development around the world and 40 of it is E-commerce related It sees the US market as the largest globally over the next 10 years They are looking for opportunities in key West Coast hubs in Los Angeles San Francisco and Seattle with New York New Jersey and Philadelphia to be targeted on the East Coast

Class 1 railways have continued to invest in themselves to help meet the anticipated E-commerce Along with Railroads changes in trucking regulations rising fuel prices the specter of cap amp trade taxes the need for same day delivery and the expansion of inland ports industrial development must change

[ Continues Next Page ]

Credit Wikimedia Commons

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High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

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STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

For More InformationFor More Information

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Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

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This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

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American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

[ Continues Next Page ]

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law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

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Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

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obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

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temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 17: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

Trademarks Proper Use is ParamountBilly a roBBinS eSq Novak Druce Connolly Bove + Quigg LLP

legal beatPersPectives bull Newsletter bull sUmmer 2013

Intellectual Property rights are some of a companyrsquos most valuable assets Among those Intellectual

Property rights are trademarks and service marks When a company does not use its marks or uses them incorrectly rights in those marks may be weakened or may be lost It is therefore extremely important and critical for companies to take the necessary steps to insure that their marks are used correctly

According to the United States Trademark Laws rights in marks whether they be trademarks or service marks are acquired through bona fide use of the mark in commerce Merely use in an attempt to reserve rights in a mark is not proper

If a company ceases use of a mark it may lose the rights in that mark Pursuant to the provisions of the United States Trademark Law 15 USC sect1127 non-use of a mark for three consecutive years creates a rebuttable presumption of abandonment Typically the abandonment will only occur if the non-use is accompanied by an intent not to use the mark on the goods or services in the future If the owner of the rights to the mark can produce proof showing that the non-use was temporary and that there was a bona fide intent to use the mark on goods or services in the future then the presumption of abandonment is rebutted

A trademark or service mark is a source indicator That is when properly used the consuming public recognizes that the product or service bearing the mark originates from a specific source In order to reinforce the mark and its significance to the consuming public the owner of the mark must always use the mark as a proper adjective followed by the generic term For example DELL computer for a trademark and Outback restaurant for a service mark The mark should always be used in a way causing it to stand out from the surrounding copy This can be done by capitalizing the mark placing the mark in all upper case or utilizing a distinct font for the mark In addition thereto the proper trademark notice symbol should be utilized with the mark That symbol would be the reg if the mark has been registered in the United States Patent and Trademark Office If the mark has

not been registered then it would be improper to utilize the reg symbol and in fact by doing so there have been cases ruling that this would be a fraud on the public and rights to the mark could be lost If a mark has not been registered in the United States Patent and Trademark Office then one may utilize the ldquoTMrdquo symbol or ldquoSMrdquo symbol and if desired these letters may be placed within a circle This signifies that the owner used the mark as a trademark or service mark but that it is not yet registered The mark should never be used as a noun and it should never be used in the possessive form (unless the mark is in fact possessive) and it should never be used in plural form (unless the mark is in fact plural)

Trademark owners and particularly those individuals in the marketing departments typically like to adopt marks which are highly descriptive and in fact can become the names for the products If this is done and the mark is then used as a proper noun the mark may become the generic name for the product and when that is done the mark will have lost its brand name significance and can no longer function as a source identifier for the trademark ownerrsquos goods or services There are many examples of formerly protected trademarks which have become generic terms as a result of the improper use of the mark as a proper noun For example ESCALATOR ZIPPER PILATES CELLOPHANE

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

As above indicated rights in a mark are acquired through use of the mark in commerce There is no requirement under the law for a mark to be registered however very important presumptions are acquired as a result of registration of the mark in the United States Patent and Trademark Office Those presumptions are that the registration is valid that the owner identified is in fact the rightful owner of the mark ldquoconstructive noticerdquo of the registrantrsquos claim of ownership of the mark and after five years of continuous use and upon filing of the proper documents in the United States Patent and Trademark Office that the mark is incontestable There is also a provision in the United States Trademark Law that if one has a bona fide intention to use a mark on goods or services even though actual use has not yet begun an application for registration of the mark can be filed in the United States Patent and Trademark Office This will establish the filing date of the application as a priority date for that mark which can become important at a later time in the event of challenges to the mark Upon filing the intent to use application for registration it will be prosecuted through the Trademark Office and if it meets the qualifications of a proper mark and there are no other marks that would prohibit acquiring the registration then a Notice of Allowance is issued providing the owner a period of six months from the date of the Notice of

Allowance within which to use the mark with the ability to extend that time for additional six-month periods (upon payment of fees) up to a maximum period of thirty-six months

To help insure that the marks are used correctly and to lower the risk that the marks will become weakened or generic because of misuse it is extremely important that a company educate its employees and the public on the proper use of its marks In order to accomplish this the company should develop trademark usage guidelines and distribute those to various publications that utilize the companyrsquos marks to be sure that the mark is properly used These trademark usage guidelines should also be distributed to the employees of the company so that they will utilize the companyrsquos marks properly It is also extremely important that the company develop a policing program which will detect improper use of its marks by the public or by its employees When such improper use is detected then it is important that the company take immediate steps to correct the improper use When such is done documentation should be developed and maintained so that if a challenge is ever made regarding the improper use the company can clearly illustrate that such was followed through thus further enhancing the companyrsquos rights in its marks

Billy roBBinSBillyRobbinsnovakdrucecomwwwnovakdrucecom

For More Information

Energy amp Sustainability SustainabilityItrsquos Encouraging

TERRy R orsquoNEiLLldquoThe Life Insurance KitrdquoThe Truth About Life Insurance Estate Planning in the 21st Century

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

BooK inFowwwtheoneillcocombookhtml For More

InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

COMMERCIAL REAL ESTATEWhere are we and where are we goinglarry S Bloomer President R E Development Group

real estatePersPectives bull Newsletter bull sUmmer 2013

One of my real estate axioms commercial real estate always follows residential real estate

When residential real estate goes down commercial real estate follows And when residential real estate goes up commercial real estate follows

As we have seen both residential and commercial have been struggling since 2007 or 2008 In many US cities residential is picking up momentum Some home values have increased to equal or exceed their loan values (finally) New home construction has also been revived in selected areas Nationally single family home sales were up 3 But will this continue Unemployment remains high

The mortgage rates have risen for the last three consecutive weeks with Freddie Macrsquos survey of lenders pegging the average 30 Year fixed rate home loan at 359 up from almost a record low of 335 15 Year rates are now at 277 While both these rates are still very low only rock solid borrowers will qualify for them If the Feds start cutting back on their bond buying program as some of their officials indicated this week interest rates will rise more negatively effecting single family housingrsquos affordability

The biggest commercial real estate winner in Southern California is multi-family development The lack of affordable single family homes to individuals and families and their ability to qualify for loans has drastically increased the demand for this apartment category In April building permits were up 143 from the previous month This was the first time permits topped the one million mark since June 2008 Projects with 5 or more units soared 406 I believe this apartment development will continue until job growth and lender requirements improve

Industrial vacancy has remained relatively low compared to office and retail vacancy percentages However the growth of e-commerce in industrial real estate is expected to be a giant leap for our California market With the evolution of on-line retailing and their push for ever

shorter product delivery windows companies who build and respond to these needed logisticsdistribution centers will do well Around the world there is more money for industrial development than the last 20 to 25 years ldquoThere is a paradigm shift in the marketplacerdquo according to Greg Goodman CEO of Goodman Group ldquoand itrsquos a generational shift If yoursquove got grandchildren you know they do everything onlinerdquo Goodman Group is already taking advantage of this new paradigm Theyrsquove invested $24 billion in industrial development around the world and 40 of it is E-commerce related It sees the US market as the largest globally over the next 10 years They are looking for opportunities in key West Coast hubs in Los Angeles San Francisco and Seattle with New York New Jersey and Philadelphia to be targeted on the East Coast

Class 1 railways have continued to invest in themselves to help meet the anticipated E-commerce Along with Railroads changes in trucking regulations rising fuel prices the specter of cap amp trade taxes the need for same day delivery and the expansion of inland ports industrial development must change

[ Continues Next Page ]

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

For More Information

STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

For More InformationFor More Information

For More InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

For More Information

This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

For More InformationFor More Information

For More InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

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law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

For More Information

Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

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obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

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temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

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Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 18: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

As above indicated rights in a mark are acquired through use of the mark in commerce There is no requirement under the law for a mark to be registered however very important presumptions are acquired as a result of registration of the mark in the United States Patent and Trademark Office Those presumptions are that the registration is valid that the owner identified is in fact the rightful owner of the mark ldquoconstructive noticerdquo of the registrantrsquos claim of ownership of the mark and after five years of continuous use and upon filing of the proper documents in the United States Patent and Trademark Office that the mark is incontestable There is also a provision in the United States Trademark Law that if one has a bona fide intention to use a mark on goods or services even though actual use has not yet begun an application for registration of the mark can be filed in the United States Patent and Trademark Office This will establish the filing date of the application as a priority date for that mark which can become important at a later time in the event of challenges to the mark Upon filing the intent to use application for registration it will be prosecuted through the Trademark Office and if it meets the qualifications of a proper mark and there are no other marks that would prohibit acquiring the registration then a Notice of Allowance is issued providing the owner a period of six months from the date of the Notice of

Allowance within which to use the mark with the ability to extend that time for additional six-month periods (upon payment of fees) up to a maximum period of thirty-six months

To help insure that the marks are used correctly and to lower the risk that the marks will become weakened or generic because of misuse it is extremely important that a company educate its employees and the public on the proper use of its marks In order to accomplish this the company should develop trademark usage guidelines and distribute those to various publications that utilize the companyrsquos marks to be sure that the mark is properly used These trademark usage guidelines should also be distributed to the employees of the company so that they will utilize the companyrsquos marks properly It is also extremely important that the company develop a policing program which will detect improper use of its marks by the public or by its employees When such improper use is detected then it is important that the company take immediate steps to correct the improper use When such is done documentation should be developed and maintained so that if a challenge is ever made regarding the improper use the company can clearly illustrate that such was followed through thus further enhancing the companyrsquos rights in its marks

Billy roBBinSBillyRobbinsnovakdrucecomwwwnovakdrucecom

For More Information

Energy amp Sustainability SustainabilityItrsquos Encouraging

TERRy R orsquoNEiLLldquoThe Life Insurance KitrdquoThe Truth About Life Insurance Estate Planning in the 21st Century

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

BooK inFowwwtheoneillcocombookhtml For More

InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

COMMERCIAL REAL ESTATEWhere are we and where are we goinglarry S Bloomer President R E Development Group

real estatePersPectives bull Newsletter bull sUmmer 2013

One of my real estate axioms commercial real estate always follows residential real estate

When residential real estate goes down commercial real estate follows And when residential real estate goes up commercial real estate follows

As we have seen both residential and commercial have been struggling since 2007 or 2008 In many US cities residential is picking up momentum Some home values have increased to equal or exceed their loan values (finally) New home construction has also been revived in selected areas Nationally single family home sales were up 3 But will this continue Unemployment remains high

The mortgage rates have risen for the last three consecutive weeks with Freddie Macrsquos survey of lenders pegging the average 30 Year fixed rate home loan at 359 up from almost a record low of 335 15 Year rates are now at 277 While both these rates are still very low only rock solid borrowers will qualify for them If the Feds start cutting back on their bond buying program as some of their officials indicated this week interest rates will rise more negatively effecting single family housingrsquos affordability

The biggest commercial real estate winner in Southern California is multi-family development The lack of affordable single family homes to individuals and families and their ability to qualify for loans has drastically increased the demand for this apartment category In April building permits were up 143 from the previous month This was the first time permits topped the one million mark since June 2008 Projects with 5 or more units soared 406 I believe this apartment development will continue until job growth and lender requirements improve

Industrial vacancy has remained relatively low compared to office and retail vacancy percentages However the growth of e-commerce in industrial real estate is expected to be a giant leap for our California market With the evolution of on-line retailing and their push for ever

shorter product delivery windows companies who build and respond to these needed logisticsdistribution centers will do well Around the world there is more money for industrial development than the last 20 to 25 years ldquoThere is a paradigm shift in the marketplacerdquo according to Greg Goodman CEO of Goodman Group ldquoand itrsquos a generational shift If yoursquove got grandchildren you know they do everything onlinerdquo Goodman Group is already taking advantage of this new paradigm Theyrsquove invested $24 billion in industrial development around the world and 40 of it is E-commerce related It sees the US market as the largest globally over the next 10 years They are looking for opportunities in key West Coast hubs in Los Angeles San Francisco and Seattle with New York New Jersey and Philadelphia to be targeted on the East Coast

Class 1 railways have continued to invest in themselves to help meet the anticipated E-commerce Along with Railroads changes in trucking regulations rising fuel prices the specter of cap amp trade taxes the need for same day delivery and the expansion of inland ports industrial development must change

[ Continues Next Page ]

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

For More Information

STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

For More InformationFor More Information

For More InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

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This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

For More InformationFor More Information

For More InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

For More Information

Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

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temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

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Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

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run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 19: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

COMMERCIAL REAL ESTATEWhere are we and where are we goinglarry S Bloomer President R E Development Group

real estatePersPectives bull Newsletter bull sUmmer 2013

One of my real estate axioms commercial real estate always follows residential real estate

When residential real estate goes down commercial real estate follows And when residential real estate goes up commercial real estate follows

As we have seen both residential and commercial have been struggling since 2007 or 2008 In many US cities residential is picking up momentum Some home values have increased to equal or exceed their loan values (finally) New home construction has also been revived in selected areas Nationally single family home sales were up 3 But will this continue Unemployment remains high

The mortgage rates have risen for the last three consecutive weeks with Freddie Macrsquos survey of lenders pegging the average 30 Year fixed rate home loan at 359 up from almost a record low of 335 15 Year rates are now at 277 While both these rates are still very low only rock solid borrowers will qualify for them If the Feds start cutting back on their bond buying program as some of their officials indicated this week interest rates will rise more negatively effecting single family housingrsquos affordability

The biggest commercial real estate winner in Southern California is multi-family development The lack of affordable single family homes to individuals and families and their ability to qualify for loans has drastically increased the demand for this apartment category In April building permits were up 143 from the previous month This was the first time permits topped the one million mark since June 2008 Projects with 5 or more units soared 406 I believe this apartment development will continue until job growth and lender requirements improve

Industrial vacancy has remained relatively low compared to office and retail vacancy percentages However the growth of e-commerce in industrial real estate is expected to be a giant leap for our California market With the evolution of on-line retailing and their push for ever

shorter product delivery windows companies who build and respond to these needed logisticsdistribution centers will do well Around the world there is more money for industrial development than the last 20 to 25 years ldquoThere is a paradigm shift in the marketplacerdquo according to Greg Goodman CEO of Goodman Group ldquoand itrsquos a generational shift If yoursquove got grandchildren you know they do everything onlinerdquo Goodman Group is already taking advantage of this new paradigm Theyrsquove invested $24 billion in industrial development around the world and 40 of it is E-commerce related It sees the US market as the largest globally over the next 10 years They are looking for opportunities in key West Coast hubs in Los Angeles San Francisco and Seattle with New York New Jersey and Philadelphia to be targeted on the East Coast

Class 1 railways have continued to invest in themselves to help meet the anticipated E-commerce Along with Railroads changes in trucking regulations rising fuel prices the specter of cap amp trade taxes the need for same day delivery and the expansion of inland ports industrial development must change

[ Continues Next Page ]

Credit Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

For More Information

STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

For More InformationFor More Information

For More InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

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For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

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This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

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American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

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law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

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Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

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Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

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obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

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Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

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temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 20: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

High office vacancy and retail store vacancy continue to show very little improvement As companies watch the economy sputter theyrsquove resisted adding staff Very few retail companies are expanding E-commerce has undermined many retailerrsquos sales and profits Until these two categories have a comfort level with the economy I donrsquot expect to see much reduction to the high vacancy levels

Net Leased Investments continue to have strong demand High net worth high credit rated companies are still being offered at Capitalization Rates high enough to allow positive leverage Capitalization Rates (the percentage

Energy amp Sustainability COMMERCIAL REAL ESTATE Where are we and where are we going

return on all cash purchases) have dropped 50 to 75 basis points (one-half to three-quarters of a percentage point) since the beginning of the year This reduction in return continues due to increased demand by investors seeking alternatives to stock and bond markets

Goodman Group from Australia one of the largest industrial property groups in the world recently partnered with Birtcher Development amp Investments a Southern California company who specializes in industrial and logistics development The new company called Goodman Birtcher combines Goodman Grouprsquos global funds management and development capabilities with Birtcherrsquos local market expertise Together they have a $15 billion partnership

larry S BloomerPresident R E Development Groupbloomer247regrouponlinecom

For More Information

STEffaN TUbbS ldquoLife Liberty amp Resiliencerdquo A Manrsquos War on Three Fronts

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

JaNET pUciNoldquoNot in the ClubrdquoAn Executive Womanrsquos Journey Through the Biased World of Business

BooK inFowwwsteffantubbscom

SteFFan tuBBSColoradorsquos Morning News - Newsradio 850 KOA Denverwww850KOAcom

BooK revieWliteraryinklingscom201301review-not-in-the-club-by-janet-pucino

BooK inFowwwatlasbookscommarktplc04225htm

For More InformationFor More Information

For More InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

For More Information

This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

For More InformationFor More Information

For More InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

For More Information

Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

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temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

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Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

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Greater Community Insights on How Technology Impacts California Agriculture

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pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

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run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 21: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

Well it happenedhellipThe lsquothey only have to get it right oncersquo event happened in Bostonlt Brian K BanninG (ret) Homeland Security Expert

PersPectives bull Newsletter bull sUmmer 2013

homeland security

An iconic American tradition in the very birthplace of our democracy has been forever tainted by a

cowardly act A bombing of innocent civilians at the Boston Marathon reinforces our belief that the so-called war on terrorism will never be over And perhaps worse the evil actions human beings can take against others continue to occur whether politically motivated or not

As I write this (4 19 13) Dzhokhar Tsarnaev is in a standoff with Boston police following a four-day manhunt for the perpetrators of the terrorist bombing at the Boston Marathon

Just 3 months ago ex-police officer Christopher Dorner was in a battle with police officers following his murder spree and a 9 day manhunt Every photograph the media has found of Dorner shows him smiling apparently a nice happy guy

In my former career with the Sacramento Sheriff lsquos Department I dealt with a number of manhunt sparking cases that exhibited terrorist behavior some with some without political motivation

There was the year long investigation in which two militia members planned to blow up propane tanks totaling 24 million gallons of storage on the Millennium in an effort to erode the publicrsquos confidence in the governmentrsquos ability to keep them safe I spent a lot of nights with a rifle at those tanks that year

There was Nikolay Soltys a Ukrainian immigrant family man and briefly one of the FBIrsquos 10 most wanted individuals who had murdered six members of his family and gone into hiding After his arrest I was present when Soltys hung himself to death in our jail after telling inmates that the Devil had made him do it

There was the white supremist former security officer Joseph Ferguson who murdered five coworkers in a 30-hour murder spree and then engaged law enforcement in a gun battle with fully automatic weapons prior to taking his own life Ferguson did that basically as a result of a massive temper tantrum over a lost girlfriend and a desire for glory In his video taped suicide note Ferguson said

he intended to be on the front page for at least a week Unfortunately for Ferguson he took his actions the day before 911 and he received very little attention in the media

All of these individuals exhibited massive egos and massive temper tantrums All of these individuals also had family members schoolmates friends and relatives that knew them and loved them while they were growing up Some of these acquaintances may have had concerns that these individuals would become violent but by and large people donrsquot usually think that their acquaintances may engage in behavior like this When they do worry about it they usually donrsquot say anything

But evil is out there and it wears many faces

Does it really matter if itrsquos politically motivated The terrorist type behavior the senseless murder that instills fear in a community is just as damaging when committed by an individual throwing a temper tantrum over having been dismissed from his job as they are when politically motivated

[ Continues Next Page ]

Credit Aaron ldquotangordquo Tang FlickrWikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

For More Information

This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

For More InformationFor More Information

For More InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

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law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

For More Information

Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

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obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

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temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

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Greater Community Insights on How Technology Impacts California Agriculture

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pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

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run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 22: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

For sociopolitical planning purposes the motivational nuances are important For the First Responder and the citizens in the target group it makes no difference why the behavior is occurring The reality is life-and-death situations have to be dealt with swiftly and effectively without pondering their causation

Life-saving efforts are not just tactical they are also de-radicalization and citizen preparedness The people in Boston did a fantastic job of taking care of each other during this attack Itrsquos almost inconceivable that shrapnel filled bombs could injure 180 people including dismemberment without more than 3 people dying The only explanation for that is that those people in that crowd helped the wounded until the professionals could arrive and take over

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectGloBal terroriSm Data BaSewwwstartumdedugtd

homelanD Security Watchwwwhlswatchcom20120119behavioral-indicators-of-terrorism

For More Information

This exemplifies one of the highest standards of being a citizen in America Knowing enough about first aid having more improvising first aid supplies and caring enough to literally get your hands dirty when helping a stranger exemplifies some of the highest ideals of that fledgling democracy birthed in Boston two centuries ago Irsquod like to encourage you all to assess your own readiness to participate in an event like this or a simple car wreck Things as simple as a good first aid kit in the trunk of your car could make the difference between life and death for one of your fellow Americans

Everyone is a First Responder

Homeland Security Well it happenedhellip The lsquothey only have to get it right oncersquo event happened in Boston

EdWaRd dELoNldquoYour Voice Your VoterdquoPreserving the Federal Republic of The United States of America

Community Book CornerInsightful Thought-Provoking amp Inspirational Books by our Technolink Members

SSUSaN foRTE orsquoNEiLLldquoA Journey to Rediscover Your Heartrdquo Remembering Who You Are

BooK inFowwwcivgovcomElectronic edition available at barnesandnoblecom amp amazoncom

BooK inFowwwfortedesignstoonetbookshtml

For More InformationFor More Information

For More InformationFor More Information

More News on Members visit wwwTECHNOLINKASSOCorg

American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

[ Continues Next Page ]

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law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

For More Information

Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

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Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

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Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

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run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 23: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

American StrongcaPtain tim moy Homeland Security Division Orange County Sheriff rsquos Department

PersPectives bull Newsletter bull sUmmer 2013

The Boston Marathon bombings were a stark reminder of the ongoing threats of terrorism on

American soil Although numerous programs have been implemented to deter such activities the reality is that there will always be some level of threat in our country no matter how slight the odds In Southern California and elsewhere for that matter the law enforcement profession has seen significant changes in the way we perform our duties Gone are the days of the beat coprsquos primary function of conducting routine patrol responding to calls for service and performing what we might consider traditional police services Instead we see this modern day warrior performing ancillary duties consisting of odd acronyms and previously unheard of partnerships Although you will certainly still see the traffic officer neighborhood cop and street ldquonarcrdquo chances are you will also encounter a Terrorism Liaison Officer (TLO) or a member of a Critical Infrastructure Protection unit (CIP) Counter Terrorism Team (CTT) Visible Intermodal Protection Response (VIPR) or even a position on the Joint Terrorism Task Force (JTTF) These are the teams that you will find conducting random operations on our buses trains and airports Yoursquoll see them keeping our coastline and harbors safe through a variety of partnerships with the FBI Department of Homeland Security Customs and Border Protection and the United States Coast Guard

Once a major deficiency in our ability to effectively communicate at all levels we now have federal state and local officers working side by side on task forces and fusion centers such as the Joint Regional Intelligence Center (JRIC) and the Orange County Intelligence Assessment Center (OCIAC) In California alone we have 6 fusion centers and 78 nationwide Of course our partnership with the FBI and DHS play a vital role to the success of all of the above operations Our fusion centers which are multi-disciplinary operations obtain intelligence both locally and nationally They then analyze this information and then disseminate it as appropriate to law enforcement Fire Healthcare Emergency Management and private sector For instance within minutes of the bombings in Boston our fusion centers

were receiving real time information that could have been critical to our response had there been a threat here in Southern California

So while the authorities at the federal state and local levels are doing their part to keep our communities safe our citizens are also asked to perform an equally vital function The public awareness campaign of See Something Say Something is simple and effective There are several avenues at your disposal to report suspicious activity Contacting your local law enforcement agency is the preferred method of reporting suspicious activity Officers have received specialized training in responding to and taking immediate action on suspicious calls for service If the incident is no longer taking place the officer will determine if a Suspicious Activity Report (SAR) is necessary These reports will then be forwarded to the local fusion center for appropriate follow-up Of course citizens can file their own reports directly to the fusion centers if they so desire In Orange County citizens can log on to the website of their local law enforcement agency or the orange county intelligence assessment center at wwwociacorg to submit a tip or lead The Joint regional assessment center at wwwjricorg covers the counties of Los Angeles Orange Riverside San Bernardino San Luis Obispo Santa Barbara and Ventura

Each of us must be willing to do our part to keep our communities safe Citizens are the eyes and ears of the community and no one knows the neighborhood better than the residents themselves A prime example was the apprehension of the second terrorist suspect following the bombing attacks in Boston This arrest wasnrsquot due to advanced law enforcement technology zeroing in on the younger brotherrsquos hiding place in a remote area of Watertown Massachusetts Rather it was a citizen who noticed something out of place in his back yard Something as insignificant as a cut in the tarp of a boat cover ultimately led to the capture of Dzhokhar Tsarnaev This is what See Something Say Something is all about

homeland security

[ Continues Next Page ]

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law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

For More Information

Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

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obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

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Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

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run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 24: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

law enforcement fire health emergency management and the public working together to keep our communities safe

Finally the one area that is critical to our efforts and certainly cannot be undervalued is the determination and resolve of the American spirit Take a hard look at Boston What is it about a city that makes them ldquoBoston Strongrdquo Would we react the same way here in SoCal You betcha we would Actually we did We all became one with the people of Boston during those tense few days We felt their sorrow anger and even pride of a people who would not be intimidated This is nothing new for a country that was founded on courageous men and women who refused to bow down to the tyrannical efforts of foreign nations and extremist ideologies I love the phrase ldquoBoston Strongrdquo however in looking at how the people of this country respond to attacks on our soil a more appropriate description just might be ldquoAmerican Strongrdquo

Graphic CreditNational Terroism Advisory SystemldquoIf You See Something Say Somethingrdquo Public Awareness Campaing Posterwwwdhsgovnational-terrorism-advisory-system-print-materialshttpswwwdhsgovif-you-see-something-say-something-campaign

Reporting suspicious behavior to law enforcement should be focused on illegal behavior and not religious or extreme beliefs in any subjectoranGe county intelliGence aSSeSSment center wwwociacorg

the Joint reGional aSSeSSment centerwwwjricorg

For More Information

Homeland Security American Strong

M AR K Y O U R CALEN

DA

RS

DATESIMPORTANTEarly Registration Deadline

Tuesday July 16th 2013Registration Deadline

Thursday August 29 2013Event Date

Thursday October 10 2013

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

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obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

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temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

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Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

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Greater Community Insights on How Technology Impacts California Agriculture

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pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

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run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 25: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

Are We The Nation Addressing Cyber Security RiskshellipKevin mcDonalD Executive Vice President Alvaka Networks bull Chairman Orange County SheriffCoronerrsquos Community Technology Advisory Council Chair Orange County Crime Stoppers

PersPectives bull Newsletter bull sUmmer 2013

I hope you donrsquot pass this article over because you think that you have already heard the whole story

about Americarsquos cyber security challenges and cyber defense efforts or lack thereof I say this because in addition to anecdotes that I cannot comment on due to confidentiality there is recent news that shows we are not improving and major recent failures have occurred The news also contains warnings that should be headed I know that most of you are moderately and a few even deeply aware of the general issues surrounding cyber security I also know that most can extrapolate to some degree the potential impacts of cyber espionage and even cyber warfare Where I see the biggest disconnect is in the assumptions being made that we are doing enough or that government is somehow effectively addressing those risks internally

According to the Final Report of the Defense Science Board (DSB) Task Force on Resilient Military Systems released this January hellip we have MAJOR issues From that reporthellipldquoAfter conducting an 18-month study this Task Force concluded that the cyber threat is serious and that the United States cannot be confident that our critical Information Technology (IT) systems will work under attack from a sophisticated and well-resourced opponent utilizing cyber capabilities in combination with all of their military and intelligence capabilities (a ldquofull spectrumrdquo adversary)rdquo In other words we are in fact not ready to defend ourselves from a real attack delivered by a sophisticated nation state adversary or worse yet allied enemies This of course is not a surprise to us because we have been talking about these very issues in our articles panels and private conversations for the past few years We have also discussed how concerned we are about the constant attacks on our government related contractors infrastructure and other private corporations critical to our economic health and defense capabilities What is a surprise is the sheer volume and seriousness of the SUCCESSFUL attacks on our systems and the fact that even our military has created an environment that leaves them vulnerable to sophisticated attacks

The confidential report from DSB states that China has effectively stolen the designs for many of Americarsquos most prized weapons systems In fact according to a Newsweek article published May 28th 2013 on the alleged Chinese theft ldquoAll told information relating to 29 weapon systems and 21 areas of different advanced research was reportedly stolen according to the confidential version of the report ldquoThe scale is shockingrdquo tweeted information security researcher Alan Woodward whorsquos a professor in the department of computing at the University of Surreyrdquo I could not agree more with Alan Woodward It is shocking to say the least and we cannot afford to miss this critical juncture where we see our supremacy threatened at a time when Russia and China are healthy and strong while America grows financially weaker and our current administration clearly does not regard weapons systems advancement as a high priority Are we really going to sit by and allow our fighting men and women to rely on systems that may well be ineffective because we are failing to take the proper measures to keep their weapons and tools secret More from the report ldquoNearly every conceivable component within DoD is networked These networked systems and components are inextricably linked to the Departmentrsquos ability to project military force and the associated mission assurance yet DoDrsquos networks are built on inherently insecure architectures that are composed of and increasingly using foreign parts While DoD takes great care to secure the use and operation of the ldquohardwarerdquo of its weapon systems the same level of resource and attention is not spent on the complex network of information technology (IT) systems that are used to support and operate those weapons or critical IT capabilities embedded within themrdquo

Clearly we are not doing nearly enough about protecting military and intelligence assets and even less with regard to forcing the privately owed contactors and critical infrastructure managers to get with it on defending against cyber attacks We cannot continue to put lip-service and checklist attestation to something that is

homeland security

[ Continues Next Page ]

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obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

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temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

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run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 26: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

obviously weakening our military It is shameful to allow profit to rule over national security and if allowed to continue this could lead to very significant military disadvantage and the loss of our leadership position It is not at all funny that we are spending billions on alternative fuels for ships massive environmental experiments that are failing bailing out poorly managed banks and insurance companies and supporting older obsolete systems while we claim we cannot afford to defend the people and systems that protect us The truth is that both Democrats and Republican legislators hold direct and personal responsibility for these issues Republicansrsquo private property argument has been a major block to making real strides in this vital area They argue continuously that because defense contractors and utilities are privately owned that somehow limits what we can demand of them with regard to security I argue that any company that receives a majority of itrsquos livelihood from taxes (which includes vast numbers of companies) have ldquono sayrdquo in what we ask of them as it relates to security Yes they can do the work themselves and have it independently verified but if they donrsquot like the requirements they should not be allowed to take the trillions of dollars they receive This verification should be actually independently tested not self -attested Ironically their failure to protect the designs is one surefire way to ensure they get more business

Naturally if the most advanced systems are known to our enemies the same company that failed to protect the designs that were stolen will often then be paid to create new ones How is this sensible or frankly even ethical There should be a claw back provision of liability that says [if you allow our system designs to be stolen and an investigation shows neglect you will pay a massive penalty (equal to the billions in losses) and not be asked

to build newer better systems to replace the ones that you allowed to be stolen] Our liberal legislators have led a narrative about issues of individual privacy while they are promoting bills that are exactly counter to that privacy and in fact the billsrsquo email and other private information clauses are unnecessary for national security There is no need to access peoplersquos emails and their Internet use records to secure our infrastructure and military secrets Individual privacy should not even be in this debate It is this kind of legislative overreach that has led to understandable negative public reactions and ultimately the death of bills ending in nothing being done

If I were a leader in Russia or China I would be amused by the Americans who allow cash in politics and ignorance to fester into inaction that leaves our cyber doors open for them to walk through unabated Any company that possesses national secrets where release could place us at risk or manages any infrastructure that could be used for attacks or to interfere with our lives in a war scenario should be required to meet realistic standards not written by them A few big questions for America are ldquoIs our dependence on China to finance our debt and provide us with cheap Walmart products worth it Is our need to get along with former and very likely future enemies for economic reasons putting America in perilrdquo I must also ask ldquoWhen is the blatant theft of our national security secrets and the corporate intellectual property that supports our defense posture and economy going to be treated for what it ismdashan act of war One last question that is reoccurring in my mind on a daily basis is ldquoWill we continue to allow China Iran and other nations to make us look like fools while they are attacking the foundation of our countryrsquos future defense and economic viabilityrdquo I sure hope not

Kevin mcDonalDkevinalvakanet

For More Information

Homeland Security Are We The Nation Addressing Cyber Security Riskshellip

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

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temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

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dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

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run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 27: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

Burgeoning Intellectual Property Theft Often an Inside JobhellipronalD t WilliamS CEO Talon Companies Retired Secret Service AgenttoDD SteFan Director of Information Security Service Talon Cyber Tec

PersPectives bull Newsletter bull sUmmer 2013

The startling figures consistently released by the FBI Department of Justice and various private sector

institutions demonstrate the dramatic rise of computer security incidents and the harm caused by them As only a small fraction of computer security incidents are actually reported to protect an organizationrsquos reputations and shareholdersrsquo interests the true extent of the damage could be staggering especially impacting organizationsrsquo crown jewels their intellectual property

With 70 percent of the worldrsquos intellectual property within the United States US-based companies continue to dedicate extensive resources to research and development achieving substantial value and benefit from their intellectual property Given the high degree of emphasis companies place on their intellectual property a dangerous trend has emerged illustrated by recent studies conducted by the American Society of Industrial Security (ASIS) and the FBI that demonstrate that over one-third of surveyed Fortune 2000 and middle-market companies have no formal program for safeguarding intellectual property and spend less than 5 of their budgets on security

As the regularity and intensity of intellectual property theft continues to escalate with losses calculated at over $1 trillion dollars a year the protection of a companyrsquos intellectual property and information assets has become a critical business issue Although managerial and legal steps can and should be taken to safeguard such sensitive information todayrsquos technologically advanced world where information can be shared globally in a matter of seconds has changed the nature of how companies create identify maintain and thus must safeguard and protect intellectual property

At the core of this paradigm shift is the realization that relying on previously accepted best practices can no longer thoroughly protect intellectual property The introduction of information systems and computer technology into business environments especially as intellectual property is now commonly stored in the form of data and transmitted invisibly through the Internet has changed the fundamental requirements that underlie any attempt

to secure intellectual property and prevent against its theft Similarly when the theft of intellectual property does occur responding to investigating and prosecuting such illicit activities has the added dimension of encapsulating electronic information that by its very nature is volatile and difficult to thoroughly capture

To most effectively and efficiently prevent against and respond to intellectual property theft companies must leverage a robust array of information security controls while continuing to rely on the proven principles and disciplines of physical security efforts It is through the integration of information and physical security into one clear and comprehensive risk management program that the security readiness of a companyrsquos intellectual property will be greatest

With the continued increase in value of intellectual property which now regularly surpasses the value of physical corporate assets proactive steps to prevent the unauthorized disclosure of intellectual property and reactive steps to respond to intellectual property theft must become a part of every companyrsquos culture Preventing against and responding to intellectual property theft is not limited to information and physical security mechanisms alone with legal considerations playing a vital role

Although companies struggle to prevent hackers from stealing intellectual property by fortifying their enterprise networks from external entities the real threat continues to arise from employees former employees and other direct members of a companyrsquos workforce With more than three out of four instances of intellectual property theft perpetrated by inside employees or contractors as continuously modeled by ASIS and FBI studies the most devastating thefts of intellectual property have come from individuals who were deemed trusted insiders

In light of this reality the weakest link of a companyrsquos security program to safeguard intellectual property is the human element Anyone who has physical or electronic access to information assets including contract workers

homeland security

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 28: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

temporary workers visitors interns and support and maintenance workers has the opportunity to access unlocked computer workstations computer servers paper files and any passwords or other sensitive data left unprotected

PreventionIt is vital to not overlook the importance of protecting against the threat from within as even if a company has extremely robust IT security controls in place all it takes is one careless uninformed or disgruntled person with access to the physical office space or enterprise network to engage in the theft of intellectual property With the relevance of the insider threat as a force capable and often responsible for the theft of intellectual property the following high-level summary guidelines can be employed to directly minimize this risk and further facilitate the protection of a companyrsquos intellectual propertybull Ensure that access privileges such as passwords are disabled immediately following the resignation or termination of an employeebull Restrict employees from sharing a single authorized account to gain access to network resources or physical assetsbull Inform all employees that their usage of network resources and interaction with information assets will be monitored and auditedbull Track the inventory of portable computing devices such as lap tops and portable hard drives to ensure no systems that may contain intellectual property go missing or remain in the possession of ex-employeesbull Implement console locking mechanisms on computer workstations so that systems left unattended will automatically log off and become password protectedbull Assign access privileges to employees based on their specific function and need to access intellectual property so that employees who do not require access to sensitive information assets do not have itbull Instill a corporate culture in which safeguarding intellectual property is a high priority and each employee understands hisher responsibility to adhering to security practices policies and controls

ResponseAs a companyrsquos inside workforce generally possesses a strong understanding of what is the most critical intellectual property for the business where it is located and how it is protected every company must avoid operating with a false sense of security and establish and maintain a strong operating guide to prevent against and respond to the theft of intellectual property

Although proactive security is the most mature and effective manner to safeguard a companyrsquos intellectual property and minimize the likelihood that it will be stolen it is impossible to achieve a level of security that can with 100 certainty prevent the theft of intellectual property In light of this companies have the obligation to undertake well-orchestrated and thoughtful reactive measures to respond to the theft of intellectual property in a manner that will ensure electronic evidence is preserved and to establish a sustainable posture for internal or legal action

At the core of a companyrsquos response to the theft of intellectual property is the initiation of computer forensics and an enterprise investigation to identify gather analyze and preserve electronic evidence Although the computer forensic and enterprise investigation process is complex and relies upon experienced and certified professionals dedicated forensic investigative tools and a thorough understanding of technology and legal systems identifying pertinent electronic evidence on computer systems servers and other locations is essential to responding to the theft of intellectual property

Companies continue to depend on the strength and value of their intellectual property further making such intellectual property a target for theft and amplifying the harm that results when such intellectual property is stolen Intellectual property is consistently under assault and companies must take distinct steps to safeguard their crown jewels and if a theft should occur react swiftly to combat the theft with a thorough investigation If crown jewels are not protected or thefts are not aggressively combated companies run the risk of becoming another firm publicly exposed as being deficient in their obligations

ronalD t WilliamSrwilliamstalonexeccom

toDD SteFantstefantaloncybercom

For More Information

Homeland Security Burgeoning Intellectual Property Theft Often an Inside Jobhellip

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 29: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

Insights on How Technology Impacts California AgriculturePaul hoeSterey CEO Belk Farms LLC located in Thermal CA

greater communityPersPectives bull Newsletter bull sUmmer 2013

Admiral James Stockdale was a man to be admired He was an American hero recipient of the Medal

of Honor a man of letters an educator a philosopher and a leader of men Unfortunately most people only know him for a single often mischaracterized quote In 1992 he was thrust into the vice presidential debate as Ross Perotrsquos running mate hellip with just a few days notice hellip and attempted to introduce himself by asking ldquoWho am I Why am I hererdquo

I must admit I asked the same thing of myself when I first attended a Technolink forum What was a guy from a vegetable farm out in the desert 120 miles distant doing at a meeting in CalTechrsquos storied Athenaeum Club The room was filled with engineers executives from energy companies finance types security experts educators and rocket scientists Yet I quickly found pleasure in the conversations Many seemed as interested to hear about farming as I was to learn of emerging technologies Then it dawned on me much of our day-to-day activities growing fresh vegetables are impacted by the technologies being highlighted here We are an ldquoend-userrdquo of much of what is being developed by Technolinkrsquos member companies

In the next few paragraphs I hope to provide Technolink members a glimpse into our little corner of the agricultural industry and provide a few anecdotal descriptions of how our activities have been affected by yours

I mention lsquoour little corner of the industryrsquo because it would be inappropriate and well nigh impossible for a lsquorow croprsquo specialist to adequately speak for all agriculture In my industry the differences between growing leaf lettuce and tree fruit for example are profound A dry land farmer producing grain (for either food or energy) operates differently from a forester or rancher or dairyman Each lifestyle ndash I use that term purposefully ndash is marked by separate distinct activities

Belk Farms is a vertically integrated growerpackershipper of fresh vegetables operating on 1400 acres of farm ground in the eastern Coachella Valley Our crop program includes leaf lettuces a variety of peppers

strawberries sweet corn cauliflower eggplant and other assorted specialty crops Most industries tend to be capital or labor or resource intensive yet ours is clearly all three There is little we can do to limit our reliance on hand labor so our search for technological solutions is driven by a desire to limit our controllable input costs

Our region is known for being a world leader in the successful use and development of drip irrigation techniques This distinct method has led to incredible precision in its practices Though expensive it affords us incredible reductions of resource inputs such as water fertilizers herbicides and pesticides Drip irrigation allows us to deliver the exact amount of water a plant needs directly into its root zone We are able to precisely apply chemicals (usually measured in ounces per acre) for specific pests (for example to combat aphids but not honey bees on the same plant) Through the use of multimedia filter systems precise mixing processes sophisticated pumping systems and delivery mechanisms measured in millimeters even though they are spread over acres we can apply nutrients at optimal times Many drip irrigation installations include alternative energy sources computer controlled or variable frequency drive motors comprehensive monitors and communication links to remote control sites

More importantly this fertigation technology has allowed us to eliminate many herbicides and pesticides all together With it we are able to introduce living microbial lsquobeneficialsrsquo into the soil Under proper conditions they grow so rapidly they eliminate certain nematodes fungi and other unwanted organisms This relieves the need for certain pesticides and later serves as a food source to the crop

ENGINEERINGDid you notice I snuck it in there The P word Pesticides Everyone asks because we are all concerned

Here is a massive understatement thanks to chemical engineers the use and impact of pesticides and other chemicals in US food production has changed

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 30: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

dramatically in the past twenty years Our ability to detect chemicals or residues in parts per trillion hellip far below any known or imagined adverse impact on health hellip and the specific reformulation of chemicals used in food production are staggering For example every item we produce is certified pesticide-free by independent third-party testing laboratories And that is not a surprise to us

We have seen the engineering of chemicals change so much that it has altered and vastly improved our growing practices Due to shortened half-life of chemicals which quickly break down into organic compounds we are able apply pesticides with much less risk and environmental impact than ever before In years past some chemicals would be applied and we would have to wait one two three days before allowing workers to safely re-enter the fields Thankfully those days are behind us

Radiometrics for soil evaluation environmental monitoring systems incredible amounts of data storage for product recalltrace-back procedures applied use of GPS or RFID in the fields and throughout the distribution network even something as lsquosimplersquo as cell phones serving as an integral part of hazard communication plans hellip I could but wonrsquot now wax poetic regarding the impact of technology on producing a head of lettuce

FINANCEAs Technolink unravels 2013 to explore how new policies and regulations impact economic growth this farmer must bite his tongue Not to complain but we sense that California agriculture is the most regulated industry in the world I cannot think of a single aspect of our operation that does not fall under the auspices of one or more state or federal agency However Irsquoll not address the economic impact here

It is always with some irony that we note our operation is largely unaffected by recessions and economic downturns ldquoPeople have to eatrdquo is our familiar refrain Our industry is probably more adversely impacted by a booming economy when rising demand for land and water limits or even pushes agricultural enterprises out of established areas

Due to the perishability of its product fresh vegetable producers operate unlike most any other business For example a verbal agreement to purchase our product is enforceable in a court of law under the provisions of the Perishable Agricultural Commodities Act Perishability controls the economics of our business A vegetable farmer canrsquot just decide to store his product carry

inventory and wait for more favorable prices hellip ours is an enterprise which literally lives or dies by the Law of Supply and Demand Think back to Economics 101 and you may begin to understand our business When supply exceeds demand we are in trouble When demand exceeds there is hope for the farmer But since so very much of our success is beyond our control we rarely can be certain of expected outcomes Bugs weather (both in and out of the growing region) fluctuations in labor supply transportation issues an outbreak of food-borne illness anywhere in the country hellip any number of events can each have immediate impact on our bottom line Perishability intensifies the impact because there is so much invested and so little time to adjust

To be clear we are not immune from economic fluctuations For example we continue to suffer the impact of risen fuel prices It has a direct correlation to fertilizer cost and the two combine for nearly 20 of our input costs hellip so letrsquos talk fuel

ENERGYThe presentations by energy companies at Technolink are always well-received Each of us readily understands the impact of energy on our society In the spring Perspectives newsletter Sempra Energyrsquos Dr Reed wrote about natural gas and its impact on transportation and power generation I wondered if he had just visited a farm

At Belk Farms we are converting our pick-up trucks to run on compressed natural gas Seven vehicles (of more than thirty five) are now CNG operational and more are in line At last count we have thirty two tractors targeted for conversion We are installing our own CNG fueling station and making it available to other local agricultural and landscape firms This useful technology will change the face of transportation on our farm over the next three years

We are actively considering the placement of one megawatt of power from alternative sources We are actively searching for a natural gas powered generator to run our 30000 square foot cooler (current electrical cost over $24000month at 125 cents per kw) The potential uses of abundant efficient clean natural gas match perfectly a farmerrsquos natural desire to be a steward of the ground entrusted to him and to lower input costs for all he produces

We developed a pilot project to introduce small scale use of concentrated photo voltaic power for agricultural

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 31: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

pumps While it was successful further development has been put on hold as the solar industry sorts out supply production and unstable cost issues Also our local independent power district finally seems ready to codify its responsibilities regarding feed-in tariffs and we are standing by with significant PV solar generating projects at two of our large packing sheds A solar power installation to augment the natural gas and traditional electric power supply at the cooling facility is in design phase

SECURITYIn this day and age not one of us can escape the realties addressed by the various security experts who present at Technolink Their constant vigilance is appreciated but can be disquieting We all know first-hand the impact on our entire nation after specific security events The rural nature of the southern California desert allows our community to enjoy relative isolation from some of the expressed concerns However without saying too much farmers in our region are acutely aware of very real and specific weaknesses in Californiarsquos water delivery system should a bioterrorist decide to act

At the farm security concerns are smaller in scope and two-fold For us food safety and worker safety are higher priorities than production or profitability I know that sounds self-serving but without the first two we cannot achieve the second two During the past decade the entire produce industry has undergone a significant change in developing Best Agricultural Practices to ensure food safety Many technologies mentioned previously (testing and monitoring systems for example) have been placed into our daily routines

Allow me to highlight one aspect of advances in data storage and data management if a person were to say they got sick eating some of our spinach we could identify everything that took place to grow that bunch We could tell where the seed was produced who delivered it who planted it every employee who ever entered the field and what work they performed the source(s) of all water and any chemicals applied to the crop who provided the package container how long it was in the cooling facility which truck delivered it to which store and when This information helps us identify any food safety issues that arise The industry as a whole quickly receives incident reports and we incorporate corrections into our best practices as warranted

As an industry agriculture has the fourth worst record in worker safety Technology helps us constantly address

worker safety issues For example a working cell phone is a critical (and due to remote work sites CalOSHA required) element of our employee safety program While most of us might take for granted such technology ubiquitous cell phones and more reliable coverage are a vast safety improvement over the old radio towers and repeaters we relied on in years past

Our ability to communicate work with and experience the technological advances of medical providers has been significant for worker safety Speedy active accurate contact with the doctor has drastically reduced our lost time injuries and the cost of workplace injuries on our farm In California the average medical cost for a lost-time agricultural injury exceeds $67000 Due to extensive focused multi-faceted training of all employees and attentive involvement in the recovery of injured workers our average cost remains under $20000 More importantly our employees are able to return to work and provide for their families much sooner as a result

EDUCATIONOne of the foci of Technolink has been to link businesses with educators to enhance the development of innovative partnerships Even on this rural farm we carry the same desire Most seed and plant development as well as many farming practices are a result of cooperative efforts with university researchers But our creative partnerships are more focusedhellip

People often say we employ unskilled labor That is simply not true We do however have uneducated labor and are trying our best to assist our employees in this regard Safety training is a constant on the ranch This provides ample opportunity for benefits beyond the workplace since the employees are challenged to learn retain and repeat new information We have worked with the local community college to offer English language classes knowing that this is the single best method by which we can help migrant workers advance and improve their lives Our farm quietly provides scholarships to junior college and four-year university students from farm families

Perhaps most important of all we look for ways to support our employees in family and community life At Belk Farms most of our management team members are men or women of faith This compels us along with the Hispanic lsquoPatronrsquo culture of ranch work to reach beyond our working relationships In practical terms it means we have found opportunity to provide bi-weekly

[ Continues Next Page ]

Greater Community Insights on How Technology Impacts California Agriculture

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 32: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

studies ndash Bible studies ndash for those interested in attending during their lunch hour Since these are conducted bilingually they serve as useful multi-faceted educational opportunities for our workers We also conduct lsquoKidrsquos Clubsrsquo and soccer leagues and other special events on an ongoing basis Each involves teaching training and incentives (such as reward trips to SoCal theme parks andor scholarships to summer camp) for those who complete their course of study

ROCKET SCIENCEWe are committed to education Perhaps someday one of the farmworker kids will become a rocket scientist like those Irsquove met at Technolink We believe each child has the potential and the capability hellip all they need is an opportunity

Paul hoeSterey760-399-5951 paulbelkfarmscom

For More Information

The entire world has benefited greatly from technological advances resulting from this nationrsquos aerospace endeavors Irsquoll not state the obvious nor write how NASA and JPL and Phantom Works have impacted this farm as an end-user Let me express this one fact At the Spring forum General Tattini spoke about the Mars landing of Curiosity I remain grateful that he taught me a new and apt word verklempt

I hope you sense my appreciation for Technolinkrsquos successful mission It seeks to provide bridges between differing sectors to encourage technological and economic development and to prove the benefit of innovative partnerships among governments and industries I have experienced it first-hand and hope you can see from these examples how your participation in your industry has benefited lives in a remote farming community

Greater Community Insights on How Technology Impacts California Agriculture

Credit Ansel Adams Wikimedia Commons

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 33: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

Washington ReportInsights from The Honorable Congressman John Campbellthe honoraBle conGreSSman John camPBell

washington reportPersPectives bull Newsletter bull sUmmer 2013

A World of Debt Well all know that we have a debt spending deficit and growth problem in the

United States today What you may not know however is that the rest of the developed world is suffering from the same malaise albeit to different degrees And the causes of said malaise are the same the world over again with variations only in degree But what is really disturbing is that governments around the world seem to be implementing exactly the same ldquosolutionrdquo for the debt spending deficit and growth problems that abound everywhere Itrsquos disturbing because this ldquosolutionrdquo will not work - at least it wonrsquot work without potentially severe side effects that may make the medicine as bad or even worse than the disease

Allow me to explain

The US Japan the UK and continental Europe are all currently either in recession or experiencing very slow growth All have massive if not record budget deficits and all have record debt to GDP ratios That means that the debt issued by the respective governments is a greater share of their economies than ever before In fact the debt issued by governments around the world is now nearly 3 times greater as a percent of the world economy than it was in 1970 That means that the last 40 years have seen governments of all the developed countries running deficit after deficit and borrowing the difference

The debts deficits and spending in all of these countries are largely being driven by the same two costs government-provided medical care and pension costs These costs have skyrocketed as a percentage of revenue because of two things growth is down and people in the established economies are having fewer children to pay for the costs of an aging and longer-living population It is fascinating that every developed economy in the world has followed the same pattern since World War II At first these benefits were paid for by thriving post-WW II economies with growing populations of younger workers whose taxes paid for the benefits of older persons But since then governments have steadily expanded the benefits offered to the population people

have lived longer and collected those benefits for more years than originally planned and declining birth rates have resulted in fewer young people to pay for benefits provided to older ones

The debt and deficit situation in the US is better than that of much of the developed world because a higher birthrate more immigration and less generous benefits have allowed the math to work a little more in our favor For example although our debt to GDP ratio is now about 100 the same ratio in Japan is 235 Japan is in such a pickle because their birth rate (actually known as a fertility rate) is 139 babies per woman The US in contrast is 206 The population in the US is rising because we have a stable fertility rate and some immigration The population in Japan is falling because of a fertility rate that will not replace the current population and very little immigration Add to that more generous government benefits and little economic growth for decades and you have a big problem

Obviously these deficits could be erased through increased taxes And governments around the world have been raising tax rates for decades But the tax increases have not kept pace with the increased benefits and declining younger populations I have discussed in these pages before that it is very easy for a politician in the US to offer people free pensions or health care and promise that someone else will pay for it But once you

[ Continues Next Page ]

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 34: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

More News on Members visit wwwTECHNOLINKASSOCorg

run out of other peoplersquos money and you have to increase taxes on the recipients of the benefits they recognize that it is no longer free and the allure of the benefit declines This doesnrsquot just happen in the US either This political phenomenon has occurred throughout the developed world as politicians give people benefits only to find raising taxes to cover those benefits politically unachievable Of course cutting the benefits is also politically difficult once people have gotten used to having them

It doesnrsquot matter whether itrsquos in Athens Tokyo Paris or Chicago the pattern continues and the deficits and debts pile up Strong economic growth could help pay for some of this But the low fertility rates discussed above coupled with the economic dampening effect of increased taxes and other government policies have dramatically reduced growth in developed economies over the last 40 years

So what have governments done Print money All of them The UK was the first to begin an open-ended process of flooding liquidity into its banking system to keep it afloat Then the European Union followed in an attempt to prop up the failing economies of southern Europe Japan has done this for some time And now the US with so-called QE (Quantitative Easing) forever has joined the party

The problem is that printing money does not fix the fundamental problem It only covers it up The problem ultimately has to be fixed by increasing revenue through economic growth and adjusting the benefits paid to the corresponding level of tax collected If you continue printing more money without any wealth creation the value of that money in tangible terms must decline Inflation and stagnation or economic decline will consequently result

This has to stop or the fallout could be catastrophic We must enact policies that generate real growth stop printing money and align benefit programs with the taxes coming in to pay for them And we the United States of America must lead this effort and be the adults in the room The Europeans have huge structural problems with the euro and massively over-generous public benefits The Japanese (and actually the Chinese as well) have a demographic problem The developing world (China Brazil India etc) are too small economically to lift up the rest of the world even if their growth continues (although their growth is actually slowing in part because of the fact that ours is) But America has no impediments to enacting the right policies - no impediments that is except for misguided and rigidly ideological politicians including the current president

We can lead We have to lead The United States and the United Kingdom saved the world from imperialism Nazism and communism with our military might and acumen in the last century Now in a new century we must do it again with our economic and political might and acumen

And in doing so we will save ourselves as well

chriStoPher J BoGnannoCommunications Director Legislative Assistant- Office of John Campbellwwwcampbellhousegovwwwgreeneyeshadetownhallcomblog

For More Information

Click Here to subscribe toCongressman Campbellrsquos Laptop Report

Washington Report Insights from The Honorable Congressman John Campbell

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

9494434026fdesignsintersonnetcom

Design by Mari+Ko Creative

T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement
Page 35: TECHNOLINK ASSOCIATION PERSPECTIVESorbiting other stars. JPL’s solar system exploration missions continue on schedule. The Jupiter-bound Juno spacecraft is due to fly by Earth in

TECHNOLINK Mission

A coalition of Aerospace Academic Defense Energy Life Sciences Innovation Public Safety International and Policy Leaders cooperating together to bridge the public and private sectors to develop a virtual high technology corridor in Southern California

The mission of the TECHNOLINK Association is to serve as a trade association and resource center for emerging and start-up companies enhancing the development of innovation with both public and private partnerships from the collective universities and institutions in Southern California It aims to link the business community with the collective technological resources of organizations and institutions such as the California Institute of Technology Jet Propulsion Laboratory the University of California Los Angeles University of California Irvine California State University Long Beach and Saddleback College

Throughout the years the Technolink Association has proudly created ldquolinkagesrdquo for many start - up companies to enhance economic development throughout southern California The TECHNOLINK Association was created to support a plurality of high technology clusters and to serve as a resource base for the start-up companies conceived from the universities and research institutions in Southern California A high tech coalition the TECHNOLINK Association is a premier example of the positive aspects of government and industry partnerships

TECHNOLINK Association principal Supporters

The Boeing CompanyCAISOJet Propulsion LaboratoryThe OrsquoNeill Companyforte DesignsSouthern California Gas Company(SOCALGASreg)San Diego Gas amp Electricreg (SDGampEreg)

Enzymes are naturersquos catalysts Nearly everything that happens in every living thing is due to the action of an enzyme Enzymes help you digest food produce vital nutrients move muscles and fight infections Catalysis by an enzyme is called biocatalysis Historically biocatalysis has been used for thousands of years to produce vinegar from alcohol and to brew beer (quite likely the oldest example of biocatalysis with historical records dating back 6000 years) More recently enzymes have found applications in products used by people on a daily basis Improving the cleaning power of laundry detergents (ldquoprotein gets out proteinrdquo) preventing staling of bread and enabling diagnostic testing of blood in laboratories are just a few examples Long-time TechnoLink member Dr David Rozzell has had a long involvement with biocatalysis As founder of Pasadena-based enzyme company BioCatalytics Inc Dr Rozzell spent most of his working life thinking about how to create and use enzymes more effectively in a variety of applications BioCatalytics brought to market new enzymes that changed the way chemistry was carried out Some of the products commercialized by BioCatalytics include new enzymes for manufacture of purer and safer chemical products detection of small amounts of toxins in the environment or in biological samples and production of new pharmaceuticals BioCatalytics was acquired by Redwood City CA-based Codexis in 2007 Now Dr Rozzell has decided to start two new venturesThe first is a consulting business called Sustainable Chemistry Solutions Launched in February 2011 Sustainable Chemistry Solutions was created to help companies develop better ways to ways to produce products more sustainably Predictably Dr Rozzell believes an important part of sustainable production involves the use of biocatalysismdashenzyme catalystsmdashto replace metals and toxic chemicals previously employed as industrial catalysts Why use biocatalysis

TO LEARN mORE AbOUT mEmbERSHIp CONTACT ndash

Ssusan Forte OrsquoNeill

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T E C H N O L I N K A S S O C I A T I O N

More News on Members visit wwwTECHNOLINKASSOCorg

  • Notes from Editor
  • Special Leadership Recognition
  • Table of Contents
    • INNOVATIONS
    • FUTURE OUTLOOK
    • ENERGY amp SUSTAINABLITY
    • LEGAL BEAT
    • REAL ESTATE
    • HOMELAND SECURITY
    • GREATER COMMUNITY
    • WASHINGTON REPORT
      • Community Book Corner
        • 01
        • 02
        • 03
          • Mission Statement