TECHNIQUES_OF_CREATIVE_THINKING.pptx

8/14/2019 TECHNIQUES_OF_CREATIVE_THINKING.pptx

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BY- ASHISH KUMAR MISHRA


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FOCUS GROUPS

BRAINSTORMING

ATTRIBUTE ANALYSIS

SYNECTICS


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A focus groupis a form of qualitative research inwhich a group of people are asked about their attitudetowards a product, service, concept, advertisement,idea, or packaging. Questions are asked in an

interactive group setting where participants are free totalk with other group members

The first focus groups were created at the Bureau of

Applied Social Research by associate director,sociologist Robert K. Merton. The term itself wascoined by psychologist and marketing expert ErnestDichter


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Two-way focus group- one focus group watchesanother focus group and discusses the observedinteractions and conclusion

Dual moderator focus group- one moderatorensures the session progresses smoothly, while anotherensures that all the topics are covered

Dueling moderator focus group- two moderatorsdeliberately take opposite sides on the issue underdiscussion


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Respondent moderator focus group- one or more

of the respondents are asked to act as the moderatortemporarily

Client participant focus groups- one or more clientrepresentatives participate in the discussion, either

covertly or overtly Mini focus groups- groups are composed of four or

five members rather than 6 to 12

Teleconference focus groups- telephone network isused

Online focus groups- computers connected via theinternet are used


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Invite around 6 to 8 people to participate for a sessionto last for about an hour. Then, prepare an agendaincluding a list of the top-level issues to be tackled (if

appropriate). Prepare an introduction script explaining the purpose

of the day and how the day will be run. This caninclude issues of consent and fire regulations (if

relevant). Be sure to always use a quiet room with fewdistractions and arrange people in a circle(possiblyaround a table).


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To facilitate useful, free-flowing discussion during the focusgroup, follow some of these tips:-

Ask participants to think about an issue for a few minutes

and write down their responses Ask each participant to read, and elaborate on, one of their

responses

Note the responses on a flipchart/whiteboard

Once everyone has given a response, participants will beasked for a second or third response, until all of theiranswers have been noted

These responses can then be discussed


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Group discussion produces data and insights thatwould be less accessible without interaction found in agroup settinglistening to others verbalizedexperiences stimulates memories, ideas, andexperiences in participants.

Group members discover a common language todescribe similar experiences. This enables the captureof a form of native language or vernacular speech tounderstand the situation


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Focus groups also provide an opportunity fordisclosure among similar others in a setting whereparticipants are validated


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The researcher has less control over a group than aone-on-one interview, and thus time can be lost onissues irrelevant to the topic

The number of members of a focus group is not largeenough to be a representative sample of a population;thus, the data obtained from the groups is not

necessarily representative of the whole population,unlike the data of opinion polls.


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Way of making of a group of people all think aboutsomething at same time, often in order to solve a

problem or to create a good idea (oxford dictionary)

Brainstormingis a group creativitytechnique designed to generate a large numberof ideas for the solution of a problem. In 1953 the

method was popularized by Alex Faickney Osborn in abook calledApplied Imagination.


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Focus on quantity: This rule is a means of enhancingdivergent production, aiming to facilitate problem solvingthrough the maxim, quantity breeds quality.

Withhold criticism: In brainstorming, criticism of ideasgenerated should be put 'on hold'. By suspending

judgment, participants will feel free to generate unusualideas.

Welcome unusual ideas: To get a good and long list ofideas, unusual ideas are welcomed. These new ways ofthinking may provide better solutions.

Combine and improve ideas: Good ideas may becombined to form a single better good idea, It is believed tostimulate the building of ideas by a process of association.


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Set the problem

Create a background memo

Select participants

Create a list of lead questions Session conduct


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Nominal group technique

Group passing technique

Team idea mapping method E- brainstorming

Directed brainstorming

Individual brainstorming


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Attribute analysis is the process of breaking down aproblem, idea, or thing into attributes or componentparts and then thinking about the attributes ratherthan the thing itself.


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Synecticsis a problem solving method that stimulatesthought processes of which the subject may beunaware. This method was developed by George M.Prince and William J. J. Gordon, originating in the

Arthur D. Little Invention Design Unit in the 1950s.

Synecticsis based on a simple concept for problemsolving and creative thinking - you need to generate

ideas, and you need to evaluate ideas. Whilst this maybe stating the obvious the methods used to performthese two tasks are extremely powerful.


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Creative thinking techniques are very much useful togenerating new ideas in every organization . The newway of thinking should always be encouraged andcreativity should always be welcomed.


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TECHNIQUES_OF_CREATIVE_THINKING.pptx